Public Relations

Enhancing the reputation of brands, creating and communicating their values,

personality and what makes them unique is where we are at.

We are experienced in identifying what makes your brand special, aligning these

attributes and core values to your strategic objectives and designing creative

campaigns that deliver results.

We recognise the shift in control of the news agenda from big media

organisations to individuals. The growth of social media, phone apps, blogs and

information sharing between individuals has an increasing influence on brand

choice, reputation and opinion. And as more people convey their personal brand

experiences to growing audiences via new media platforms, traditional media

channels and circulations decline.

We continually evolve and use the latest advances in communications, as well as

appreciating the value of traditional channels. We ensure your brand engages

with relevant audiences via social mediums, as well as delivering influential

coverage in magazines, newspapers and online.

1. We listen

2. We think

3. We brainstorm

4. We present a strategy

5. We implement

● Press and media relations campaigns

● Social media campaigns and management

● Editorial promotions in press and online

● PR-led and informational advertising

● Issues management

● Evaluation & reporting

What we are about What we do

Our vibrant Chameleon not only reflects our brand, it signifies something far more

profound. The media world is multicoloured and constantly evolves. It never stands

still. It does not adapt to us, we need to adapt to it. At vivid, we constantly embrace

new media and take advantage of the opportunities these present. We are not

shaped by tradition, or rooted in the present. We always look to the future.

Why?

About you

Many PR companies talk repeatedly about what they do and how good they are.

But what really matters is what you want from your PR Company.

PR is diverse and we can do a lot, but what do you need to take your brand

forward? What are your priorities and where do you want to focus your PR effort

to create the awareness and reputation you deserve?

Leading brands invest in PR for lots of reasons; to help maintain their profile and

reputation, to gain market share, retain the loyalty of their customers, to manage

issues or circumstances that may affect public opinion . They also look for

growth among new audiences and by managing competition.

Whilst most brands aren't global super-brands they often demonstrate creativity

and innovation and have a story that needs to be told. From global brands to

one man bands, vivid believes the same rules and principles apply and with the

growth of social media, you can create mass awareness to position your brand

and win the hearts and minds of your audience.

In addition to hard-hitting PR, we specialise in every aspect of brand marketing

and communications. Internally and through our team of carefully selected

partners we can manage established brands, maximise the potential of

emerging brands and can even help you create your brand from scratch!

● Brand consultancy

● Brand PR and marketing

● Graphic design

● Website design

● PPC, social media & online marketing

● Advertising campaigns : press and online

● Brochures, POS, merchandising

● Print management

What really matters to you? What we do

We bring colour to PR. We want you to be noticed. We want you to stand out from

the crowd and be heard. Not only does our Parrot bloom with vivid colours, he's

loud too. We bring a mindset to every project and sometimes we even have to

challenge your ideas to ensure we connect with your audience by saying what they

want to hear.

Why?

Our services

What have we got for you to look at ?

We have too many things to show you everything we have ever done but here

are a few snapshots of our work!

● Media relations

● Brand PR and marketing

● Graphic design

● Website design

● PPC, Social media & online marketing

● Advertising campaigns : press and online

● Brochures, POS, merchandising

● Print management

NOTE: We have presented more of our creative projects here so call

01372 370857 or email info@vividpr.co.uk for more examples of media

coverage

Contents

● CIRIO; Conserve Italia [FMCG sector]

● Takara Belmont [Professional Hair Care]

● Yon-Ka PARIS [Beauty]

● Macadamia Natural Oil [Professional Hair Care]

● Hair Development [Professional Hair Care]

Some of our work What we do

CASE STUDY 1

Conserve Italia Group is an Italian co-operative that brings together over 14,500

farmers and represents one of Europe's largest agri-food industries.

The company originated in 1856 and over the past 30 years it has built an

international business through the acquisition of companies in France, the

United Kingdom, Spain and Germany. As market leader in beverages [fruit juices,

nectars and fruit drinks], canned fruit, vegetables and tomato based products,

the success of the group is aligned to the company's Mission Statement and

sales strategy. This is:

‘To be a leader in European markets for processed fruit and vegetables,

focusing on brands, so as to create more added-value to the fruit and vegetables

grown by the Group's associated farmers.’

Testimonial

“Vivid PR very quickly grasped our business and goals to very quickly address

urgent PR needs to play a vital role in our first UK TV Campaign and to maintain

brand momentum through video recipes, online and PR activity.”

Period: From November 2011 - present

Brief: To copy write & develop the launch of a new UK website

To conceive a new UK language and brand personality for Cirio

To script & contribute to the direction of Cirio's first-ever TV

Campaign; £750k investment from Dec 11-Mar 2012

To translate and re-position recipes and video voiceovers for

Cirio recipe DVD

To translate, write original copy and contribute to marketing

literature and press ad campaign

To develop a new PR strategy starting in March 2012

Results:

● New website launched on time and to budget

● TV Campaign resulted in 7% upsurge in sales activity

● DVD Recipes launched in

● PR, social media and outdoor campaigns in

progress for 2012

About Conserve Italia Activity summary

CASE STUDY 1

CASE STUDY 2

Takara Belmont is the worlds leading designer and manufacturer of furniture and

equipment for the professional salon industry.

Since 1921, no other organisation has shaped the salon experience more and

earned a first-class reputation for technical innovation, timeless design,

engineering superiority, durability and performance. Many products in its

collection have endured to become iconic symbols of international hairdressing;

such as the Apollo 2 barber chair, Adria styling chair and the revolutionary

Rollerball infrared processor.

Moreover, Takara Belmont has designed some of the most stunning salon

interiors and educational environments to position it as a true leader in global

hairdressing.

Testimonial

“Vivid plays a key role in upholding the reputation and integrity of the Takara

Belmont brand. They continue to be creative in PR and marketing to ensure we

deliver a message that resonates with our audience and presents our range in a

way that reflects our quality and values”

Period: From February 2008 - present

Brief: To manage all UK and European media relations and PR activity

To design campaigns that ensure the profile of existing lines are

maintained, as well as introducing new products and concepts

To create and design all UK and European advertising and manage

media scheduling and buying

Manage TBUK social media platforms; Facebook, twitter & YouTube

Undertake video, photography and manage media events

Results:

● Average 9 placements per month in UK B2B titles

● Redefined advertising direction to reflect quality and performance

● Successfully introduced social media aspect to PR & marcoms

● Successfully maintained brand profile and world-leading position

across PR, advertising, marketing & social media for 5 years

About Takara Belmont Activity summary

CASE STUDY 2

Above top: Spa Mist II video: http://www.youtube.com/watch?v=IuapwHx79jE&feature=plcp

Above bottom: Rollerball-F video: http://www.youtube.com/watch?v=2EE1IGs7Lig&feature=plcp

Left: a suite of 6 Takara Belmont adverts from 2011/12

CASE STUDY 3

CASE STUDY 3

Yon-Ka is a pioneer in holistic therapies and preparations for skin and is revered

globally by professional beauty salons, the world's premier spas and celebrities.

Their reputation and unique expertise for results orientated products that utilise

the most effective delicately balanced ingredients from mother nature's plants

and marine environments is highly sought.

In addition to people from all over the world benefiting from Yon-Ka, it is a firm

favourite among many celebrities who value the effectiveness of the products;

Yon-Ka does not pay for celebrity endorsements.

Testimonial

“No other PR Company has better understood the philosophy and shared the

passion of Yon-Ka than vivid, who shares this with all our key audiences.”

General Manager, Yon-Ka (UK) Ltd

Period: 12 months

Brief: To achieve coverage in professional and consumer media

Results: Based on actual circulations, not readership estimates

● 168 media placements

● 108 media outlets

● Reach; 1.4 million OTS per month

● 14 press cuttings per month across print and online

● 57.8 million people reached

CLICK the link below to see the Yon-Ka Press Book! http://content.yudu.com/Library/A1vqyo/YonKaPressBook2012/resources/index.htm?referrerUrl=http%3A%2F%

2Ffree.yudu.com%2Fitem%2Fdetails%2F480612%2FYon-Ka-Press-Book-2012

Vivid also undertook four press launches, handled Yon-Ka's trade press

advertising campaign and initiated Yon-Ka's

venture into social media in the summer of 2011/12.

About Yon-Ka Activity summary

vivid

CASE STUDY 4

CASE STUDY 4

This new brand hair care innovation features a unique and exclusive blend of

Macadamia and Argan oil. Delivering never-seen-before results on hair,

Macadamia has become a global phenomenon. In just one year since its launch

it is successfully marketed in 80 countries, winning the affection of professional

hairdressers and consumers due to its universal appeal, suitability and

effectiveness on all hair types.

It's distinctive boutique style and signature fragrance, combine with luxurious,

naturally-based formulations, creative brand marketing and a dynamic retail

philosophy that have contributed to its global success. This collection is aimed

at the salon market whilst the PR has been directed at both professional and

consumer audiences.

Testimonial

“vivid demonstrates the scope and breadth of skills to deliver effective PR

across a number of disciplines to reach, engage and influence our audiences”

Managing Director, Macadamia Natural Oil UK

Period: From October 2010 - present

Brief: To achieve coverage in professional and consumer media

To launch and manage social media campaigns and daily

social media activity

To launch a new UK brand website

To engage in consumer media promotions

To support & coordinate European exhibition activity

To create and manage distributor communications

To manage professional advertising campaigns

Results:

● 123 media placements from Jan-June 2012 reaching 6.6 million

● 300% audience organic growth on Facebook

● New UK website launched in summer 2011

● Distributor newsletter, promotions and mailers undertaken

● Trade advertising, social media PPC campaigns launched

● Promotions with TV Shows, London Fashion

Week, Tropicana ...and so on

About Macadamia Activity summary

Top: L-R: New website and 3 trade adverts

Bottom: L-R: Sampling promotions,

4pp exhibition flyer & data collection cards

CASE STUDY 5

HD has been a leading innovator in human hair extensions and non-surgical hair

replacement systems for men and women for over 40 years. Specialising only in

human hair, they pride themselves on creating authentic results and a

completely natural look, as well as offering a variety of state-of-the-art

application systems for professional salons.

Brief: With a dated brand image that had suffered from years of neglect, our

brief was to modernise their brand image and produce new brochures and a new

e-commerce based website. This was necessary to reposition HD in the

extensions market that has become fiercely competitive with other brands

investing in their image and marketing.

Testimonial

“vivid has literally transformed our brand image to prepare us for new

campaigns including press, social media, advertising and online. They are a vital

asset to our business.”Managing Director, Hair Development (UK) Ltd

Period: September 2011 - April 2012

The Story so far!

● New logo and HD styling created

● New brand positioning for HD Men with its own identity

● New website and e-commerce platform launched

● New advertising created for trade and consumer media

● New brochures for the extensions brand and HD Men launched

● New website and e-commerce platform launched

● New exhibition graphics designed for new stand at Salon International

● Social media programmes launched for the first time

● New packaging created for Salon International

● Social media programmes launched for the first time

About HD Activity summary

vivid

CASE STUDY 5

vivid Top: L-R: New website, new

and new main brochure

Top: L-R: New Men brochure business cards, stationery & packaging

CASE STUDY 5

vivid

CASE STUDY 5

vivid New look advertising

We are proud to be members of the CIPR. This means we adhere to the ethical and

defining principles of good public relations practice.

What is this?

CIPR definition Public relations is about reputation - the result of what you do, what you say and what others say about you.

It is the discipline that aims to earn understanding and support, and influence opinion and behaviour.

It is the planned and sustained effort to establish and maintain goodwill between an organisation and its publics.

vivid

CONTACT:

Directors: Daniel Blythe and Paul Evans

TEL: +44 [0] 1372 370857

EMAIL: info@vividpr.co.uk

WEB: www.vividpr.co.uk

The Chapel of Ideas

Reigate Road

Leatherhead

Surrey KT22 8RA