Välkomna !

IDEA LAB

Cross and trail

Frankfurt, Oct 27th 2017

Staffan Movin

Idea generation

Better engagementBetter runner

experience

Race attributesMore runners

https://www.youtube.com/watch?v=TV3lRW1YUps

More runners

Share your best ideas to

expand your race with more

runners

Better runner

experience

How do you secure the

runners to get an

exceptional experience?

Better

engagement

From race to event.

How do you increase engagement?

For Sponsors

For Spectators

For Local community

More runners

Same raceMore runners

Same raceNew runners

More runnersNew race

New raceNew runners

CRM/ loyalty

CharityPartnerships

Lidingo On Tour

RelaySpecial olympics

Race attributes

Course - challengeCourse – scenicCompetitionExperienceHappeningsAccessibility

Better runner experience

Before During After

Better engagement

Digital

Non

Digital

On site Off site

Web

GPS trackning

Web

Race app

Streamed Web

Story telleingFor Sponsors

For Spectators

For Local community

Expo

Event presentation

Maps

Thank You!

See you hopefully at

TCS Lidingöloppet 2018

September 28th - 30th