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8/6/2019 VM in Stores
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VM in the Stores
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Store Layout, Design and VisualMerchandising - Principles &Optimization
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Store Design, Layout,
Visual Merchandising
Opportunity for competitive advantage andincreased sales
Store as a good story a beginning, middle, end Entrance sets up the story creates expectations, contains
promises, entices, hints, teases
Inside the store is the middle of the story should start slow (uncluttered) to allow consumers to orient
themselves should lead customers on a journey of discovery, using layout,
lighting, visuals, other atmospherics
Checkout area isthe stores climactic ending
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Five Major Store Design
Objectives
Consistent with retailers image, positioning, strategy Positive influence on purchase behavior Cost effective space productivity Sales-per-square-foot (most common, racetrack and boutique layout)
Sales-per-linear-foot (e.g., supermarkets, drug stores, etc. with longgondolas in grid layout)
Sales-per-cubic-foot (e.g., wholesale clubs with multiple layers ofmerchandise) Flexible
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Positively influencing
purchase behaviorAllow a transition zone
Place high-margin merchandise to the right of theentrance
Make merchandise accessible
Use signs, fixtures, displays to draw customers
Vary the tempo of music to achieve goals
Arrange shelved merchandise strategically
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Tradeoffs in Store Design
Ease of locating merchandise for
planned purchases
Aesthetics, space to shop
comfortably
Relaxed environmentExploration of store,
impulse purchases
Productivity of space
Energy, excitement
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Grid Layout
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Linear design, checkerboard pattern.
Vertical and horizontal aisles
May have one main aisle and many secondary
aisles.
Efficient use of space
Simple and predictable to navigate
Focal points at aisle ends
Grid Layout
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Racetrack Layout
Major and minor loopsMajor and minor loops with multiple entrances &multiple entrances &
multiple sight linesmultiple sight lines, draws shopper around the
store, encourages exploration, impulse buying
Location of departmentsLocation of departments) mens vs. womens
impulse goods near entrances, to the right, escalators, point-of-sale
demand/destination upper floors, back corners; complementary adjacent
Display areasDisplay areas) bulk-of-stock + feature areas (walls, promotional areas, point- of-saleareas, feature fixtures, windows)
FixturesFixtures feature fixtures four-way, free-standing/mannequins, glass cases
+ gondolas, rounders & straight racks for bulk-of-stock & sale merchandise
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Free-Form Layout
+ Aesthetically
pleasing, relaxing,asymmetrical, invites
browsing
- Less efficient, more
costly, more sales
assistance needed,
more theft
FixturesFixtures
Bulk-of-stockBulk-of-stock -straight racks,gondolas,rounders (veryflexible)
FeatureFeature glasscases, 4-way,free-standing,custom-builtfixtures
Feature areasFeature areas
Windows, walls,
feature fixtures,point-of-sale
Storage, Receiving, MarkingStorage, Receiving, Marking
Jeans
Casu
alW
ear
Stockings
Pan
ts
Accessories
Checkout
Clearance
Items
Feature
Tops
Tops
SkirtsandDresse
s
Hat s
andHan
dbags
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Opposite of grid layout.
Ease of customer movement.
Must provide enough room between fixtures.
Fixtures arranged in interesting formations
Encourages browsing.
Free-Flow Layouts
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Fixtures
Accept, hold, stock and show merchandise.
Used in window displays, on top of
counters, within floor arrangements.
Contribute to store brand image and
ambience.
Expected to last a long time.
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Capacity Fixtures
Hold large quantities
Shows a single style in
depth of selection.
Usually the largest
fixtures in the store.
Usually placed in back
of store.
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Feature Fixtures
Used to highlight
categories.
Hold fewer items.Best used as lead-in
fixtures.
Also interspersedthroughout store to
add variety.
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Signature Fixtures
One-of-a-Kind units.
Positioned at store or department entrance.
Reflects brand image
Designed specifically for the store to catch
shoppers interest.
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Ways to Display
Window Displays
Interior Window Displays
Wall Assortment Displays
Focal Point/Aisle End Displays
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Window Displays
Closed Back Window
Open Back Window
Straight Front Window
Angled Front Window
Arcade Front WindowCorner Window
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WindowWindow
ExamplesExamples
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Other Display MethodsOther Display Methods
Interior Windows--create a scene inside the
store by grouping mannequins, props etc.
Wall Cabinets--create windows by
showing merchandise on top.
End of Aisle--displays assortment of
merchandise together for sale.
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Display Examples
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Display Types
One Item Display
Line of Goods Display
Related Merchandise Display
Variety or Assortment Display
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Display TypesDisplay Types
ExamplesExamples
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Display Settings
Realistic
Environmental
Vignette/Semi realistic
Fantasy
Abstract
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Display SettingsDisplay Settings
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Back Room Boutique
With young, yet sophisticated apparel, this Winter Garden, Florida
boutique wanted a mix of wood and metal fixtures. With a multitude ofdifferent accessories and clothing styles, units needed to be versatile to
keep the inventory fresh. The wood units are finished in white and the
metal units offer decorative finials.
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Sunset Strip
This unique clothing store offers an interesting twist to the idea
that "Shopping is a Sin".... a fun one at that. By using creative
architectural features in a combination of metal fixtures powdercoated black, the ultimate look was achieved. This was an
exciting project because creativity had no limits.
Sparkle Brite Pool Store
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Sparkle Brite Pool Store
Sparkle Brite Pool Store came to Barr Display, looking for a
package to offer their new pool store franchisees. What we
came up with a stock/vendor supplied layout. Their creative useof photographic tiles and going a little more on the counter set
up, allows for a not so typical pool supply store.
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Lulu Belle's Children's BoutiqueThere is nothing better than dressing your favorite little person and this childrens
boutique in Baldwin Park, Florida wanted to create a fun environment that promoted
the fun colors of children's clothing. The custom counter was laminated from top tobottom in white and given a built in selling area, which conveniently hides the
business end of the point-of-sale area. Semi-custom white wall units and floor fixtures
are the perfect presentation pieces for these fun and colorful children's clothes
Rawlings Sporting Goods Store
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Rawlings Sporting Goods StoreWhat a space! The challenge here was space. With thousands of
square feet and extremely high ceilings, the goal was to highlight all
products and make the space feel full. The walls were covered in
slatwall that is made to look and feel like old brick. The helmet display
mimicks a Wrigley Field like dug-out. The flooring was chosen to directtraffic through this immense space. This look has definitely hit a home-
run!
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Timmy's Toy ChestWhen Timmy's Toy Chest came to us for their new space, we were delighted. The
original store Barr designed was much smaller. The wall units were in excellent
condition and could be used in the new space. By adding more slat wall and floorfixtures, this shop encourages adults to glance back to childhood and the children with
them reap the benefits. Located in Lake Mary, Florida, they are always happy to see
new visitors to their fun space!
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Tiny Toes Children's Shoe Boutique
This upscale children's shoe store in Orlando, Florida, wanted a clean
and crisp, white background to feature the colorful children's shoes. A
custom counter was designed with a showcase area. All units are
maple painted white with decorative, yet simple crown molding
Swim & Style
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Swim & Style
Swim & Style carries both the luxurious side of the pool life and the
maintenance side. Our challenge was to showcase the furniture and
glasswear one might find around the pool, yet supply a safe and sturdy
display for the chemicals and pool toys. Grid, Metal Shelving and Wood
Shelves compliment the specific areas of this specialty store.
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Riegel Beauty Concepts Inc.This specialty beauty product store wanted a unique and custom wall
system that would portray a clean and spacious environment. A mix of
metal, wood and glass gives this space a timeless feel.
Ti ' T O i i l
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Timmy's Toys - Original
SpaceThis customer wanted a fun, kid-friendly space that would utilize as much display
space as possible. Due to a broad product mix with a variety of sizes, the flexibility of
displays was also a big concern. Maple slatwall combined with wall units and versatile
floor displays created the flexible, functional space the customer desired.
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Banner MercantileCreating the feel of an old-fashioned General Store was the goal for this retail store
design. Worn, plank style wall units, H-merchandisers topped with an oxen harness,
and country cupboards create a rustic, country feel of the past with the function and
versatility of today's fixtures.
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Power sports CenterLarge space, short-time frame, little back-room storage and small budget were our
building blocks here. Within three weeks, we had an affordable layout and sturdy
options for this cycle supply center. Stock wall standards, sturdy shelves, and gridcreate style for a storage/showroom combination.