#VMC2019 1...CEO, ProCo ‘Know Your She*t’ There is a lost generation who do not understand the power of print. Andy and Jon will take you on an interactive journey to see the value

#VMC2019 1

2 Visual Media Conference

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Welcome to a world of


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Welcome to the 2019

Visual MediaConference

This year the VMC will explore how businesses can be truly sustainable in all areas by adopting an innovative, creative mind-set. Reacting to media trends, the conference will use interactive journeys to explain the value of different aspects of the media mix.

You’ll also hear about proactive approaches to uncertainty, as well as advice on how to ensure a brand shines in a cluttered market. Then there’s the latest marketing technology to see, discussed and demonstrated by experts.

The VMC intends to be a catalyst for inspiration, bringing together like-minded individuals to learn, connect and be amazed. So be prepared to be totally engaged with our dynamic speakers, creative performances, exciting exhibitions and demos while networking with your peers.


A messaGe from

RobertWe live in uncertain times when understanding of change is crucial. At VMC 2019, our theme of Innovation and Sustainability seeks to provide answers by bringing together international experts in branding, marketing, design and printing. As always, we’ll bring to you the very latest in marketing communications and its technology and channels, including Channel 4.

This year, we’re particularly looking forward to hearing from the Euro Panel, where we’ll discover how the world sees the UK industry and gain insight into the implications for the future of our sectors regarding innovation and sustainability. Thank you to Charles Jarrold, BPIF, for chairing the session and Dale Wallis, BPIF, for his assistance in bringing the panel together.

As well as a rich array of speakers, exhibitions, performances, demos and networking opportunities, don’t miss the finale of our presentation slots, “Show me the money?”. Hear answers from three influential speakers, revealing models that work and a key project looking for private sector companies like yours to partner with. All this leads into the drinks reception courtesy of our partners at Pimento.

I’m grateful to all our supporters and sponsors who allow us to make this a ‘free to attend’ event, including founder sponsors Jaywing and ProCo who work with HP to create our own brand and collateral. Special thanks to Andy Pike at HP, Jon Bailey at ProCo and Rob Shaw at Jaywing. Thank you to the BPIF team including Amy Hutchinson and Meeka Walwyn-Lewis who pull it all together, as well as Claire Knox and Rich Chappelow from Jaywing who are the creative geniuses behind our own brand.

RobertRobert McClements Curator, Visual Media Conference President, CDi

Join our influential

We help you solve business problems, provide networking opportunities

and ensure you keep up with developments in a constantly

transforming sector.

Find out about our memberships today at

creativedigital.org.uk


A messaGe from

CharlesThe Visual Media Conference consistently brings a fresh perspective to the way we communicate with our customers.

Highlighting cutting edge thinking and assembling a diverse range of speakers to challenge existing perceptions, it really is a must attend for those companies looking to increase engagement and cement brand loyalty. Thank you to our sponsors and supporters who have helped create VMC 2019, it wouldn’t be possible without you.

CharlesCharles Jarrold Chief Executive, BPIF

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We are

Creative Digital Industries

CDi is a Special Interest Group of the BPIF.

The BPIF (British Printing Industries Federation) is the principal business support organisation representing the UK print, printed packaging and graphic communication industry. It is one of the country’s leading trade associations nationally representing 55,000 employees.

CDi exist to support and inform the creative and digital industry. Our experts are able to deliver professional advice ranging from core business services such as HR, H&S and legal, to training and marketing. We aim to encourage collaboration within our industries with the intention of increasing regional and national growth. We incorporate the key elements of the marketing and communications media by engaging the brand owners, creative and digital agencies, printers, big data managers and consumer behaviourists.

CDi recognise business is about people, so we act as a hub to bring people together and widen networks, whether it is at our social events or supporting and initiating network collaboration.


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Join the

@WeAreCDi wearecdi#VMC2019


Time Speaker(s) Session

8.45 Registration

9.30 Nick Jaspan Publisher, Prolific North

Welcome to VMC 2019

9.35 Roger Marsh OBE Chair of NP11 and Leeds LEP

The importance of Creative Digital Industries in the region

9.40 Andrew Pike UK & I Marketing Manager, HP Indigo & IHPS

Jon Bailey CEO, ProCo

‘Know Your She*t’

There is a lost generation who do not understand the power of print. Andy and Jon will take you on an interactive journey to see the value of print in the modern world!

10.05 Olga Munroe Head of the Retail Institute at Leeds Beckett University

Shaping Preferable Futures with Futures & Foresight

The Fourth Industrial Revolution is having an enormous impact on the world of retail. Consumers opt for the convenience of online shopping in preference to stores or malls, and the digital tools are making it easier for them to browse and compare prices, forcing businesses to continuously update and change their strategies to remain competitive.

Olga discusses proactive approaches that can be taken using Future & Foresight. A technique used for exploration of future opportunities and challenges to ensure long term strategic growth.

10.30 Denise Turner Insight Director, Newsworks

Beyond the Masthead – Unlocking the Power of News

Newsbrand audiences have never been bigger. With growth driven by innovation across digital channels, how do we ensure that newsbrands shine and thrive in a world where the industry is in danger of treating all digital as equal?

11.00 Coffee break

11.30 Chaired by Charles Jarrold Chief Executive, BPIF

Featuring: Michael Carroll Senior Packaging Specialist, Nestlé

Sabine Geldermann Director, drupa

Beatrice Klose Secretary General, Intergraf

Prof. George Lodorfos Dean of Leeds Business School

Rob Shaw CEO, Jaywing plc

The Euro Panel

A unique opportunity for insight into the future of our industries in Europe in a world context. The panel will bring together informed opinion from the EU and around the world, Germany, Belgium, Pan-Europe, Australia and China.

Be prepared for some challenging observations and revelations from our international experts.

Are we truly innovative – how do we stack up with international competition?

How do other parts of the world achieve sustainability?

And we’ll hear what the UK looks like from the other end of the telescope.

Conference

Programme

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12.00 Nic Sheen Chief Digital Officer, Communisis

“What is digital transformation anyway? ”Digital Transformation, Customer Experience, Multi-Channel Communications and Omni-Channel Journeys are just some of the buzzwords that float around in meetings today.

As the largest Transactional Communications Provider in the UK, we try and understand such questions as, will one person ever own customer experience – if so who is it, what is the role of transactional communications, why do we still run campaigns and how do we deliver cost-savings whilst making stuff better for our customers.

12.30 Lunch

14.00 Joanna StephensonMarketing Partner, Parkside Flexibles

Delivering Unique PackagingJo will talk about the significant developments Parkside has made as a leading provider in Europe and Asia of fully accredited home and industrially compostable packaging, focusing on brand case studies and their experience in delivering unique packaging design to market.

14.30 Ewan DouglasAgency Principal, Channel 4

Channel 4, Different With a PurposeAhead of Channel 4 opening their new National HQ in Leeds we hear about their investment and the benefits this will bring to the region. As a broadcaster owned by viewers and funded by advertisers we explore how these advertisers partner with Channel 4 to build brands and sell products.

15.00 Gillian Garside-Wight Packaging Technology Director, Sun Branding Solutions

Things are changing, but is it enough...?Gillian will explore the pollution crisis and changing consumer behaviours, paying particular attention to the ever-growing convenience sector and how innovation plays its part. Consumers are pressed for time, spoilt for choice and always wanting more, with an increasing demand for healthier food options, whether at home, eating out, or on the go… Packaging needs to do more.

15.30

Damian Murphy Director of XR Stories and Professor of Audio and Music Technology, Department of Electronic Engineering, University of York

Stephanie WhitleyManager, Planning & Brand Strategy Dubit Limited

Roddy Robertson Co-founder, Framework Creative

“Show me the money?”Elevator Pitch presentations to round off the conference showing how to find and make money in our industries.

One of nine newly launched Creative Industries Cluster Partnership investments across the UK with a long-term goal to establish Yorkshire as a UK centre of excellence in immersive and interactive screen storytelling. Damian will outline the aims of XR Stories and explain how the regional industry can engage with the project and the opportunities it offers.

The session sees the launch of Weave with a clear mission – to create the universal cryptocurrency for VR/AR markets and ‘Dubit Canvas’, a simple but powerful tool to seriously evaluate potential to monetise digital technology and creativity.

Framework Creative are the brand activation and immersive digital design arm of Elmwood, the world’s most effective brand design consultancy.This session will demonstrate the power of immersive technology to cut-through in an increasingly crowded world of content and influence consumer and employee behaviour.

16.00 Robert McClements What’s next?

16.05 Drinks and Networking sponsored by Pimento


Chair for the Euro Panel

Charles Jarrold Chief Executive, BPIF

Charles heads up the leading UK membership association in print, supporting over 1300 companies and helping to shape the industry’s future through championing a united collective voice.

Welcome message from

Roger Marsh OBE Chair of NP11 and Leeds LEP

Roger has been Chair of the Leeds City Region Enterprise Partnership (LEP) since 2013 and during that time has led the LEP through a period of significant transformation, including securing the country’s largest ever Local Growth Deal with Government.

Robert McClements Curator, Visual Media Conference, President, CDi

As champion of the Creative and Digital Industries sector Robert’s corporate identity and marketing comms experience with blue-chip brands has influenced its massive growth in the region leading to the establishment of VMC.

Our host for the day

Nick Jaspan Publisher, Prolific North

Nick’s experience spans a number of high profile publishing ventures: from launching Insider (Newsco) to financial transactions data companies – Corpfin, Zephyr and j4b – to the media website How-Do.

Meet the

Speakers

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Jon Bailey CEO, ProCo

Jon has over 20 years’ experience of cutting edge digital print technology and is dedicated to keeping print relevant. ProCo is recognised as one of the world’s most innovative print facilities.

Gillian Garside-Wight Packaging Technology Director, Sun Branding Solutions

Gillian has 20 years’ experience within the print and packaging industry, strategically developing packaging to meet the needs of clients and consumers / end users.

Ewan Douglas Agency Principal, Channel 4

Ewan holds Channel 4’s most senior role outside of London and leads the Channel 4 Nations & Regions commercial business based in Manchester, working with advertisers, agencies and producers across the breadth of the UK & Ireland.

Joanna Stephenson Marketing Partner, Parkside Flexibles

Joanna has worked in the print and packaging industry for over 25 years. She was formerly a Global Product Director at Dow Chemical, Marketing Director Packaging Inks Europe at Sun Chemical and latterly, Global Marketing & Innovation Director, LINPAC Group.

Nic Sheen Chief Digital Officer, Communisis

Nic has spent the last 15 years working with Financial Services and Retail clients, developing solutions to automate marketing processes and deliver highly personalised communications, including Barclays, Sun-Life, LV, HSBC, Centrica and Homebase.

Andrew Pike UK & I Marketing Manager, HP Indigo & IHPS

Andy has worked in Print for 11 years. He understands the importance of marketing that stands out and the strengths print can bring, especially when enhanced by the power of digital engagement to gain brand loyalty.

Denise Turner Insight Director, Newsworks

Denise has worked in communications research for over 20 years and has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national newsbrands.

Damian Murphy Director of XR Stories and Professor of Audio and Music Technology, University of York

As a leading researcher in Audio and Music Technology, Damien’s work has placed him in over a hundred leading journals. His creative work has appeared in both galleries and festivals of international reputation.

Olga Munroe Head of the Retail Institute at Leeds Beckett University

Olga provides strategic direction for the Institute’s thematic strands by working closely with global brand owners, retailers and packaging manufacturers, ensuring that the institute’s research methodologies can inform their strategic & innovation priorities.

Roddy Robertson Co-founder, Framework Creative

Framework Creative are the brand activation and immersive digital design arm of Elmwood. They are at the sharp end of 3D design and immersive technology, delivering great brand experiences and content to create commercial impact for clients.


Stephanie Whitley Manager, Planning & Brand Strategy, Dubit Limited

Steph works between the research and digital teams to help conceptualise the best digital experiences for clients and ensures that recent research findings and observations input into all of Dubit’s digital builds.

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Rob Shaw CEO, Jaywing, UK and Australia

With over 30 years’ experience in the technology sector, particularly in the fields of digital and search marketing, Rob has managed services for some of the UK’s largest brands including Tesco, O2 and Pets at Home.

Sabine Geldermann Director, drupa

As director of the largest printing technologies exhibition in the world, Sabine has a unique international perspective on the on the world of print.

Michael Carroll Senior Packaging Specialist, Nestlé

Michael has over 26 years’ experience as a professional working in the packaging supply chain. From graphics, print, materials, value engineering and process improvement, he’s worked at Müller, Kellogg and most recently at Nestlé.

Professor George Lodorfos Dean of Leeds Business School

George has 16 years’ experience as a senior academic in the fields of entrepreneurship and the strategic management of technology and innovation.

Beatrice Klose Secretary General, Intergraf

Beatrice leads the strategic, lobbying and information activities of Intergraf’s members at EU level in the areas of environment, social policy, competitiveness and standardisation.


A Special

Thank you

Exhibitors

Organisers

Media Partners

Founding Partners

Supporters

Partners

Designed by Jaywing

Paper by Antalis

Finished by Celloglass

Printed by ProCo

Drinks and Canapés

Sponsored by Pimento an independent network of around 200 consultants and agencies covering just about every aspect of marketing strategy and communications.

They are dedicated to providing clients with the most compelling and relevant advice in business and marketing communications. Their approach is highly objective, leveraging the skills of experienced individuals around the world, with specialist expertise to suit the needs of a particular project or brief.

With over 80 different specialisms covered they are able to provide a broader impartial end-to end-service offering than traditional agencies can offer.

The Live Generative LED Wall

Something special for VMC again provided by students from Backstage Academy who are studying BA (hons) Live Visual Design and Production.

Backstage Academy is part of Production Park south of Wakefield, West Yorkshire. Backstage Academy provides the best possible training for the booming live events sector, with fantastic industry links and state-of-the-art production facilities.

Production Park is the home of Live Events; a community of studios, businesses and educational facilities with global leading rehearsal, fabrication and training facilities.

* VIDEO RECORDING IN PROGRESS *

The Northern Film School is one of the best known film and television schools in the UK, making innovative and award winning films for over 25 years. Storytelling, technical expertise and creativity, all taught by professionals, make their graduates the filmmakers of the future. Don’t be surprised if you see them filming VMC – we’re delighted to be working with them again.

This brochure has been printed on Novatech Digital Silk a smooth high white, FSC® certified coated paper from sustainable sources. Using this paper enables the perfect reproduction of text-rich documents due to the ease of reading, as there is no light reflection with its silk finish.


Documents

#VMC2019 1...CEO, ProCo ‘Know Your She*t’ There is a lost generation who do not understand the power of print. Andy and Jon will take you on an interactive journey to see the value