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CONFIDENTIAL 1 VMworld 2017 Content All Hands September 5, 2017

VMworld 2017 Content All Hands 4 Day One (90-min session) Pat Gelsinger and Sanjay Poonen Integrated 90-min Session Day Two (90-min session) • Welcome comments from Sanjay, Recap

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CONFIDENTIAL 1

VMworld 2017Content All Hands

September 5, 2017

Agenda

• VMworld 2017 Europe – Background Information

• Your Role as a Speaker

• Speaker Services

• What to Expect in Your Breakout Session or Group Discussion Room (A/V, Demos & Staff)

• Urgent and Outstanding Items

• Resources

• Questions

CONFIDENTIAL 2

VMworld 2017 Europe General Information

4CONFIDENTIAL

Day One (90-min session)

Pat Gelsinger and Sanjay PoonenIntegrated 90-min Session

Day Two (90-min session)

• Welcome comments from Sanjay, Recap on Day 1

• Executive Q&A and discussion of announcement (with

Pivotal)

• Transition to Day 2 Demo

• Ray O’Farrell emcees

• Set-up videos by chapter to intro story

• Single narrative, with series of demos showcasing

strategic value and breadth of VMW portfolio

Day 2 Opening + Demo

VMworld 2017 General Session Agenda/Flow

Customer/Partner InterviewsIndustry Perspective

(Video)

• Tech Innovation Impact on Verticals

• Key Drivers of Innovation:

• Mobile/Endpoint Mgmt

• Private Cloud

• Public Cloud

• Networking

• Security

• “Head & Heart” Story

• Close

* Not Confirmed

Showcase Keynotes (à la “mini” General Sessions)

• New 60-90 minute sessions

• 4 session topics aligned to Customer Strategic IT priorities

• BU leaders who used to get 12-15 mins in Gen Session can expand content and reach an “opted in” audience

• Sessions run simultaneous to breakout sessions (similar topic options limited during same hour)

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Showcase Keynote Topics

Integrate

Public Clouds

Empower

Digital

Workspace

Transform

Networking &

Security

Modernize

Data Centers

CONFIDENTIAL

Breakout Session Plan

Modernize the

Data Center

Integrate Public

Clouds

Empower the

Digital

Workspace

Transform

Security

Application

Transformation

Emerging

Technologies &

Trends

Leading Digital

Transformation

Plan, Build,

Operate a Cloud

Infrastructure

Platform

Leverage Hybrid

Clouds

Application and

Desktop

Virtualization

Secure

Application

Infrastructure

Virtualizing

ApplicationsInternet of Things

NEW in 2017:

targeting senior-

level IT leaders

Server

Virtualization

Manage Multiple

Clouds

Unify Endpoint

Management

Secure Identity

and EndpointsDevOps

Future Trends

(w/NFV)

Cloud

Management

Simplify

Application and

Access

Management

Evolve

Governance,

Risk and

Compliance

Cloud-Native

Apps

Networking and

Security

HCI and Storage

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More Than 300 Unique Sessions in Europe – Across 7 Tracks

CONFIDENTIAL

VMworld Europe Agenda at a Glance*

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Sunday, September 10th

15:45 – 19:30 Airport Shuttles

16:00 – 20:00 Registration

Monday, September 11th

07:00 – 19:30 Registration

08:00 – 18:00 VMvillage

08:30 – 19:30 Partner Exchange

09:00 – 18:00Certification Exam

Center

09:00 – 18:30 Airport Shuttles

08:00 – 18:00 Hands-on Labs

Tuesday, September 12th

07:30 – 19:30 Registration

09:00 – 10:30 General Session

08:00 – 17:30 VMvillage

10:30 – 18:00 Certification Exam Center

10:30 – 18:30 Hands-on Labs

11:00 – 18:00 Breakout Sessions

12:00 – 14:00 Lunch

15:30 – 17:00 Showcase Keynote

17:30 – 19:30Welcome Reception in Solutions

Exchange

Wednesday, September 13th

08:00 – 18:00 Registration

09:00 – 10:30 General Session

08:00 – 17:00 VMvillage

10:30 – 18:00 Hands-on Labs

11:00 – 18:00 Breakout Sessions

10:30 – 18:30 Certification Exam Center

10:30 – 19:00 Solutions Exchange

11:00 – 12:00 Showcase Keynote

12:00 – 14:00 Lunch

12:30 – 13:30 Showcase Keynote

14:00 – 15:30 Showcase Keynote

17:00 – 19:00Hall Crawl in

Solutions Exchange

19:00 – 22:00 Customer Appreciation Party

Thursday, September14th

08:00 – 16:00 Registration

08:00 – 16:00 VMvillage

09:00 – 16:00Certification Exam

Center

09:00 – 16:00 Hands-on Labs

09:00 – 16:00 Breakout Sessions

10:30 – 14:30 Solutions Exchange

12:00 – 14:00 Lunch

12:00 – 18:00 Airport Shuttles

*Subject to Change

VMworld Europe Campus Overview

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Fira Barcelona Gran Via

CONFIDENTIAL 9

Hall 8.0

Upper Level, Hall 8.1, CC8 &

CC8 Annex

Upper Level, CC4 & CC5

Lower Level,Halls 4.0, 6.0, 7.0 and CC7

Transportation in Barcelona

Transportation from the airport to the convention center has been arranged for Sunday and

Monday with return transfers on Thursday.

From airport to Fira Barcelona Gran Via:

• Sunday (every 30 minutes): 15:30 – 19:30

• Monday (every 30 minutes): 09:00 – 19:00

From Fira Barcelona Gran Via to airport:

• Thursday (continuous service): 12:00 – 18:00

*shuttle hours of operation are subject to change

Shuttle Pick-up and Drop-off Locations

• Airport: T1 and T2 (look for staff with placards)

• Fira Barcelona Gran Via: Right hand side of Hall 6 entrance

There is now a metro stop ("Fira") close to the North Entrance of the convention center so there is

no need for a shuttle from the metro stop.

10-ride metro cards can be picked up at the information booth in Hall 6.0

10CONFIDENTIAL

VMworld 2017 Mobile App

www.vmworld.com/en/europe/mobile-app.html

Features

Best way to access up-to-date event information. Phone and tablet-friendly

• QR code for express badge check-in.

• Favorite your sessions, sponsors, exhibitors and speakers

• 3D interactive, searchable map

• Community offers, streams and direct social channels

• Network with other attendees

• Daily highlights and important notifications

• Surveys for attendees registered

11CONFIDENTIAL

Your Role as a Speaker

Your Role as a Speaker

• Delayed by Travel? Inform the VMworld Content Team, marked “URGENT”: [email protected]

• Rehearse your session flow/timing to allow for 10-minutes of Q & A

• If you are a moderator, confer with you panelists on flow and transition timing

• Review the Speaker Know-Before-You-Go email

• Promote your session on Social Media

– #vmworld #sessionID

CONFIDENTIAL 13

Before You Arrive

Your Role as a Speaker

• Pick-up badge at Registration - Fira Gran Via, Hall 6.0

• Check in at Speaker Services (at least 24 hours before session) Fira Gran Via, Hall 8.0, Room 43

• Reconfirm that your final version of session has been submitted

• Make any presentation edits with creative services support team

• Verify any video or demo integration

• Let us know if you do not want your session recording posted. Recordings/replays (with slides) will be posted in Schedule Builder and Mobile App.

• Handouts of any kind (including food and drinks) are NOT allowed in your sessions.

– All session room staff are aware of this policy and will notify the content team if there are any infractions.

CONFIDENTIAL 14

When You Arrive

Your Role as a Speaker

• Conference attire is business casual

• Arrive at session room at least 15 minutes prior to start

• Connect with production staff (A/V tech) to get mic’d up

– There is a dedicated A/V in each room plus a room manager to support the presenter – should any assistance be required

• Use the presentation loaded onto the in-room laptop

– Confirm the correct presentation is on the in-room laptop

• If doing a demonstration, confirm all your connections are properly working

• Questions? There will be some event staff checking in on each room

CONFIDENTIAL 15

Before Your Present

As a Speaker

• Ask people for feedback and to complete the session survey in the mobile app

• Return mic to production staff

• Return slide clicker to where you found it (at podium or production staff)

• For one-on-one questions after your session, lead people out of the room. There’s likely a session following yours.

• Please ensure you pick up personal belongings

• Survey results available in the SRC

CONFIDENTIAL 16

End of your session

Speakers ServicesFira Gran Via, Hall 8.0, Room 43

Speaker Services

Your place at VMworld to:

• Prepare before your present

• Meet with graphics team to review final PPT

• Reconfirm time and location of your session(s); also on SRC or in Mobile App

• Confirm special A/V requests were noted (e.g., demos, extra mics, etc.)

• Enjoy beverages, light snacks, and dedicated WiFi

PLEASE NOTE: Your Presentation Patent Review/Speaker Release Form must be in place before you can present

CONFIDENTIAL

Speaker Services Hours

CONFIDENTIAL 19

Fira Gran Via, Hall 8.0, Room 43

Sunday: 16:00 – 20:00

Monday: 07:30 – 19:00

Tuesday: 07:30 – 18:00

Wednesday: 08:00 – 18:00

Thursday: 08:00 – 16:00

What To Expect In Your Session Room

Inside a Standard Breakout Session Room

• Spotlights, breakout sessions, panels and quick talks will have this room set

• Dedicated/roving A/V tech: Get you mic'd up and handle pre-arranged demos

• Podium with final PPT loaded on presentation laptop

• Projector(s) and screens (16:9 aspect ratio/1920x1080 resolution)

• Audio output to speakers

• Wireless clicker/slide advancer

• Wireless lapel lavalier microphones for each speaker

• Dedicated Q&A mics in the audience

• Walk-in music / Slide loop

• For sessions with demonstrations

– Hardline Internet connection

– Switcher with demo cubes, HDMI and VGA (Used to connect your demo laptop to the projector/screens)

CONFIDENTIAL 21

FOR PANELS:

Appropriate number of

stools will be onstage

based what you indicated

in the SRC

Inside a Standard Breakout Session Room (Cont.)

• There’s a clock in each room. The room manager is instructed to raise a card at 15, 10 and 1 minutes to keep the speaker on track.

• Running demos on your own laptop? Bring your own:

– Dongles to adapt to HDMI or VGA.

– If you're unable to do this, please email Clare Hampson ASAP at: ([email protected])

– We’ll try, but cannot guarantee support for all requests.

• Embedding a .mp4 or QuickTime video file into your PPT deck

CONFIDENTIAL 22

NOTE: If you have demo or video in your presentation, please arrive 25-30 min. prior to the

start of your session to connect demo laptop and test demo, test videos, and get mic’d up. If

you require WiFi in your demo and have not indicated this in SRC, please notify

[email protected] immediately. If you have a demo but did not add demo

details to SRC or have an urgent question, please notify

[email protected] immediately.

Inside a Standard Group Discussion Room

• 50 seats set in semi-circles facing into the middle of the space

• (1) 80” monitor for display of slides

• (1) Presentation Laptop

• (1) Whiteboard (4x6) with markers and eraser

• (1) Podium

• Utilizing the polling tool? If your questions were submitted you have an option to use the mobile polling feature of the VMworld 2017 mobile app.

– Poll attendees with a show of hands, using the white board to write out the list of topics.

• Questions on Group Discussions? Please contact Vanessa Stella ([email protected])

CONFIDENTIAL 23

Urgent and Outstanding Items

Changes and Revisions to Already Submitted Presentations

• All submitted sessions have gone through final formatting and will be uploaded to your session room presentation lap-top.

– Only small, critical changes will be allowed and must be brought to the Speaker Services Room at least 24 hours prior to your session. (If travel schedule does not permit a 24 hour check-in, please check in ASAP).

– No net new slide decks, please

• Any last minute changes on site coordinated with speaker services

• Repeat Sessions: You may be contacted onsite to schedule a repeat as necessary.

CONFIDENTIAL 25

Resources

• Speaker Support: [email protected]

• Speaker Resource Center:

– Europe Portal

• Mobile App: www.vmworld.com/en/europe/mobile-app.html

• Lead Producer/AV Questions not covered in this presentation: [email protected]

• General event registration/Pass Questions: [email protected]

CONFIDENTIAL 26

Email communication sent week of 5 September. Online info can be

found at http://www.vmworld.com/en/europe/know-before-you-go.html

Resources

27CONFIDENTIAL

Know Before

You Go

Event FAQhttps://www.vmworld.com/en/europe/faqs.html

html

Questions?We look forward to seeing you at VMworld 2017!

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