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VoiceBox Media’s Monthly Newsletter
People are working tirelessly in the United States and all over the world, oftentimes with limited resources. So limited that the resources they secure often go directly into enabling them to walk out their mission, and there’s nothing left for fundraising and publicity.
That’s why VoiceBox Media connects with humanitarian and nonprofit organizations and says, “Yes, there are people who are working to make a difference, and here’s how they need help, and here’s how you can help them.”
Your passion could be poverty in Detroit, digging wells in Africa, building medical clinics in Haiti. How will you know how to help if you don’t know who to help?
We say, “Look, if education in Kenya is your thing, Wesley and Tarah Korir started the Kenyan Kids Foundation to work on education in Cherangany in Kenya. We just spent four days talking to students who need scholarships, to teachers, and to village leaders and pastors who need your help.”
We say, “Doma International is working on health care in Ethiopia and sex trafficking in Ohio. Here’s an opportunity for them to tell you directly what your support could mean for them, for their neighborhoods, for their families, for their provinces, for their tribes, for their countries.” That’s the mission behind VoiceBox Media. It’s about using the tools we have in storytelling to incite people to humanitarian action.
-Holly Wise
The Megaphone March 2015 Issue
In this issue:
Social media tips & tricks (2)
Some app favorites (2)
Mini quiz time (3)
5 Humanitarian organizations to get to know (3)
#ThrowBack (3)
What’s in a logo? (4)
Meet the VoiceBox MediaTeam (4)
Mission Statement (4)
Wise words, from the founder
www.thevoiceboxmedia.org
Facebook.com/voiceboxmedia
@voiceboxmedia_
@voiceboxmedia
pinterest.com/voiceboxmedia
voiceboxmedia.tumblr.com
youtube.com/voiceboxmedia
Existing in many places to help give a voice to those who need it! - - >
Founder Holly Wise[Photo credit: Holly Wise]
Upcoming VBM Projects:
Murray State Project Website Redesign
Fundraising Campaign
Social Media Campaign
This is the exciting part. Twitter, Facebook and Youtube offer their own analytics. You may also link your website to google analytics for free as well. Analytics typically shows you different data that pertain between your site and the users who access them. Analytics are just raw numbers, but having an open mind and keen eye for details will let you discover things about your audience you never knew before, like that one user who keeps accessing your website through their Wii U.
Everybody uses social media, wether you are just connecting with friends or trying to grow your online presence, there are some tips and tricks to help you be an all star in the digital realm of media.
What is up with all those dots? You know what I’m talking about! “.@CoolPerson you are cool!” That period in front of a mention has people wondering, but fear not! I know the answer! According to an article by Gary Vaynerchuck, aka wineguy, aka THE social media guru, it’s so when you mention somebody, it shows up in the twitter feeds of your followers! The only way your followers will see a mention is if they follow the person you are mentioning / replying to, otherwise you will have to put a period or reword your
Did you know that facebook is now de-prioritizing third party schedulers on people’s timelines? It’s a bummer, but the company is trying trying to find more ways to keep users inside of Facebook. Instead of scheduling that morning post for tomorrow through hootsuite, just go ahead and schedule within Facebook itself.
Hashtags, hashtags, #hashtags! Like most social media platforms, it’s all about being able to be reached. You have the cute selfies and delicious pictures of foods, but if you’re not #’ing it up, then there’s no way for people to find you. A simple google search on popular and trending hashtags will help your way! For aesthetically pleasing Instagram captions, you may hashtag it up in a comment to yourself, as to avoid sharing a photo defiled by a big blue mess of hashtags.
Timing isn’t a social media platform, but I figured I’d talk about it. This is different for everybody. Find out who your audience is, and figure out the times that they would be accessing social media to read content produced by you. For example, I worked for Yelp San Antonio for almost a year managing their online presence. I found that content was typically engaged around 7 a.m., noon and from 5:30 p.m. - 8:30 p.m. Most people who followed Yelp San Antonio on FB or Twitter belong to a demographic of adults who worked the typical schedule of 8 a.m to 5 p.m. As you can guess, these people were checking Facebook or twitter shortly after waking up / before going to work, on their lunch break and were relatively active right
Timing
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Analytics!
Some app favoritesHootsuite: This is the bomb-diggity for scheduling out content to multpile places from one spot.
Vine: fun place for six seconds of short looping videos
Ego: At only $1.99, this tool lets companies analyze multiple sites all at once. It’s great for research as well as understanding the competition that is out there.
Instasize: A free photo editing tool for your iphone. It has a generous amount of backgrounds and filters to choose from.
Social media tips and tricks after work finished. So, it’s all about understanding your audience. But how do I do that? By Roy Quismundo
Mini quiz time! Do you know the VoiceBox Media logo?
What does the background repersent? a. Analytics pie chart b. Washington’s green forest and blue coastline c. Abstract of the earth
What colors are represented? a. Blue, red and green b. Just plain white c. Blue, green and white
Why the megaphone? a. Makes people’s voices louder b. Coincides with the VBM mission c. All of the above
What is the megaphone emiting? a. Noise b. Air slashes c. Wifi signal
Answers on page 4.
5 humanitarian organizations to get to know
Get to know the cream of the crop in the humaniarian organization world. These organizatoins have shown huge impact in the efforts they put in to help people around the world.
1. World Food Programme (WFP) World Food Programme is the largest humanitarian agency that fights hunger on a global level. Every year their efforts reach up to 80 countries with edible assitance. In 2012, they were responsible for half the global food aid and distribution.
2. Cooperative for Assistance and Relief Everywhere (CARE)Cooperative for Assistance and Releif Everywhere fights global poverty. Throug their leadership they help improve basic education, access to clean water and sanitation, protect natural resources and prevent the spread of diseases. In the event of war and natural disaster, they provide emergency aid. They are currently overseeing nearly 1000 projects around the world.
3. Oxfam InternationalThe Oxfam International is actually the effort of 17 different organizations that work to find solutions to poverty and injustices around the world, but more specifically in 90 countries. Their focus can be described as dwelling in issues of active citzenship, education, agriculture, gender justice, health, peace and security and youth outreach.
IFRC is considered the world’s largest humanitarian network with a reach of over 150 million people. Their volunteering network of 13 million people allows them to sucessfully gather resources to tackle disaster response and preparedness, health and community care and promoting humanitarian values of social inclusion and peace.
5. Action Against Hunger (AAH) AAH is a global humanitarian organization committed to ending world hunger, works to save the lives of malnourished children while providing communities with access to safe water and sustainable solutions to hunger. In 2012, AAH provided 550,000 small farmers with tools, treated 42,000 malnourished children in Democratic Republic of Congo and helped 170,000 people gain access to clean water in Kenya.
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#ThrowBack!
That one time VoiceBox Media discovered the power to screen shot google hangout meetings bacl in November (2014).
By Roy Quismundo
4. International Federation of Red Cross and Red Crescent Socieities (IFRC
Mission StatementThe mission of VoiceBox Media is to embed journalists with nongovernmental organizations to tell the story of the men, women and children whose lives are being impacted by those working to alleviate global health, education and poverty crises.
VoiceBox Media is driven by a passion to nurture change in the world. The format to carry out that purpose is to bring information from the nonprofit sector into a mainstream form of media.
In addition, VoiceBox Media provides the opportunity for passionate journalists to partner with world changers and give them a voice. By telling the stories of people who are unable to speak for themselves through words, photos and videos, these journalists will share the work of the NGO/nonprofits and the people they serve.
When a journalist is embedded with your organization, they are there to tell your story, and the story of the people you’re serving. Agencies aren’t chosen based on their religious, political or social ideologies.
For more information on partnering a journalist with your organization, please email [email protected].
What’s in a logo?
By Roy Quismundo
Every organization in the world is represented by a logo of some sort, it’s the branding we use to represent an organization, but what exactly is behind the logo? For our explanation, I turn to former super intern James White. “The background represents an abstract version of Earth, which signifies our mission of raising global awareness of humanatarian issues. The wifi signal coming out of the megaphone represents the organization online media presence.“
James White created the logo that is now being used by VoiceBox Media to represent themselves in every affair imaginable.
By the way, the quiz answers are 1C, 2C, 3C and 4C. If you answered anything besides a C, then you have guess wrong. Let us know on Twitter how you faired in our life-changing mini quiz!
?Meet the VoiceBox Media team
Holly Wise - Executive Director/Managing EditorNorma Martin - Board President / Executive EditorLinda Witte - Board Vice PresidentBrooke Gee-Lowry - Board Treasurer / Social Media ManagerChristina Bologna - Board Secretary Colleen Flaherty - Board Member Loren Paulsson - Content StrategistMoses Wasamu - Correspondence in Kenya
Valerie Villareal - Public Relations TeamReynaldo Leanos - Storyteller Roy Quismundo - Public Relations TeamEric Gutierrez - Public Relations TeamKristen Smith - Story teller Claudia Salazar - Public Relations TeamBrian Woods - Public Relations Team
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Newsletter by Roy Quismundo for Nolan’s Media Design classTexas State University
All content used with permission of VoiceBox Media’s founder Holly Wise. All other content produced originally by Roy Quismundo (2015).
Contact info:[email protected]
From left to right: Eric, Brian, Roy, Claudia, Kaitlyn, Kristen, Valerie(Photo Credit: Holly Wise]
