John Turner - Executive VP and Chief Strategy Officer USA Datanet

Workshop Session #1 – Technology Trends TrackWorkshop Session #1 – Technology Trends Track

VoIP:VoIP:“Technology Choice “Technology Choice -or--or- Business Business

Decision?”Decision?”

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VoIP: VoIP: Voice Over Internet ProtocolVoice Over Internet Protocol

““IsIs it ait a Technology Choice… Technology Choice…oror aa Business Business Decision?”Decision?”

Its BOTH !Its BOTH !

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First…

VoIP is a four-letter word !

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Why?...

because it is most often associated with Voice Over the Internet

Any guesses as to what this is?

A mathematically based visualization of the routes

through the Internet

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that said,

“VoIP will do for

communications what the

Internet did for computing”

IP Communications

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IP CommunicationsIP Communications

The concept of converged communications across IP Based networks,

simplifying and consolidating

communications delivery, generating cost

savings while improving old ways and

creating new ways for businesses to

communicate

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VoIP MythsVoIP Myths

VoIP is …Voice Over The Internet

Wikipedia Wikipedia definesdefines VoIP VoIP asas::

“…the routing of voice conversations

over the Internet or through any

other IP-based network.”

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VoIP MythsVoIP Myths

VoIP is …purely a cost savings technology

“When VoIP was brand new, it was

about being cheaper… but the cost savings turned out to be more

ephemeral than the price

warriors promised”

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VoIP MythsVoIP Myths

VoIP is …Something you use at home from your PC

“CIOs are now looking to

VoIP to make processes more

efficient -- investing in new

applications that take advantage of

converged communications.”

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“So…

what started out a decade ago as

a kind of geek toy that let

internet users chat has evolved into a boardroom game

changer.”

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“While saving money is an

important reason to switch from

‘old world’ phone systems to VoIP-based telephony -- it's the

applications that are really

driving growth and will

continue to drive VoIP adoption.”IP Communications

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Obligatory Technology SlideObligatory Technology Slide

IP – Internet Protocol a data-oriented protocol used for communicating data across a packet-

switched internetwork

SIP – Session Initiation Protocol an application-layer signaling protocol for creating, modifying, and

terminating sessions with one or more participants

IMS – IP Multimedia Subsystem a framework designed for delivering IP multimedia services to end users

UC – Unified Communications encompasses all forms of call and multimedia/cross-media message-

management functions controlled by an individual user for both business and social purposes.

FMC – Fixed Mobile Convergence a horizontal control layer that isolates the access network from the

service layer. Each service does not have to have its own control functions as the control layer is a common horizontal layer.

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The Business End of VoIPThe Business End of VoIP

The great thing about VoIP is that it maps very well to business initiatives such as maintaining business continuity facilitating User/IP mobility improving worker productivity securing the communications network reducing system management costs, and unifying communications

Other business services can be built around industries like healthcare, education, hospitality, government, retail, etc.

IP Communications

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Example – Multi-Site Unified Example – Multi-Site Unified NetworkNetwork SITUATION

A High-Tech Mfg is growing quickly via acquisitions and needs to integrate operations quickly and cost-effectively. Also, their culture is steeped in “Work-Force Flexibility” requiring creative use of technology

SOLUTIONS Identical phone sets, features & Interoffice Dialing Single IVR, Voicemail and ACD System Geographic Abstraction of Telephone Numbers Hot-Desking and Cell-Twining Remote Office Solutions

• Remote Call Centers and Agents• Regional & Small Office/Home Office

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Example – User MobilityExample – User Mobility

SITUATION A Sales-focused company with 40+ professionals on

the road calling on regional clients relies heavily on communications between its clients, sales force and HQ

SOLUTIONS Single Number Service – Simultaneous Ring Multi-Number Service – Personalized Agent Find Me/Follow Me – Unified Communications Cell Twining and Cell Cloning Telecommuting with Voice & Data VPN’s

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How Will You Use VoIP?How Will You Use VoIP?

There are two types of businesses when it comes

to VoIP -- those who see it as a way to do the things they're already doing --

and those who re-think their businesses because of what VoIP

enables them to do.

IP Communications ?

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How Will You Use VoIP?How Will You Use VoIP?

If you simply use VoIP for more of the same old thing, you’ll miss the boat,

… your competitors are re-thinking their processes, applications and

how they support their customers with VoIP applications.

IP Communications ?

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Recommended ReadingRecommended Reading

Business Manager Novice Technologist Advanced Technologist

Q & AQ & AJohn Turner

Executive Vice President and Chief Strategy OfficerUSA Datanet

jturner@usadatanet.com

318 S. Clinton St.Syracuse, New York 13202

Phone:315-579-7105Fax:315-579-7201

VoIP:VoIP:“Technology Play “Technology Play -or--or- Business Business

Driver?”Driver?”