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BY RANDY A. HLAVAC
Social marketing isdifferent from tradition-al marketing communi-cations. The trick is touse the wide array of
profile, social aggregator, influential blog-gers, e-journals, and other social channelsto reach a small number of influential peo-ple. If you offer them something relevant,compelling, and exceptional, they will telltheir friends and associates. People exactlylike them. This means effective social mar-keting is the creation of a strategy where asmall number of influential people “clone”themselves. When their clones clone them-selves, then 1+1 = 100.
5 SECRETS TO SOCIAL MEDIASUCCESS
In my practice, I have found there arefive keys to success with social media.Focus on these items and you are likely tocreate a social marketing program thatproduces bottom-line profits.
1. Think Passions and TriggersBecause the goal is to clone prospects,
marketers need to think beyond demo-graphics and lifestyles. Social prospects aremoved to action if you appeal to their pas-sions or when they have a trigger event intheir life. Examine your most valuable mar-kets to identify the characteristics of thosepassionate about your industry or catego-ry, and one-time or periodic events whichmove them to action. Those are your socialmarketing points.
2. Know your Social EKGSocial media monitoring and web analy-
sis software allows you to gather key infor-mation on the “social buzz” surroundingyou, your competition and the influentialsyou are trying to activate. Build trendreports, word clouds, heat maps and influ-ential reports to determine the “social quo-tient” of your passion and trigger markets.Visit www.msinetwork.com to learn more.
3. Think Community ParityYou must offer a level of “community
experience” equal to your competitors. Aone-time campaign—even a great one—will not keep your audience with you. Tobuild a long-term relationship, you mustfirst be the same as your competition in theeyes of the community members. Forexample, if you are looking to attractwomen planning their weddings, you canhave a great webinar with some famouswedding planner, and they will flock toyour site to hear them. But, unless youhave other things of importance to them—wedding tips, articles on how to plan yourwedding—the wedding community willgo elsewhere to satisfy their needs. Yourexceptional event will be a waste of money.
4. Then Be ExceptionalIf you want your passion or trigger mar-
ket to clone themselves, you must do oneof three things – entice, inform or engage.This means creating special events, infor-mation, community activities or otherstrategies that make your company excep-tional in the eyes of your passion and trig-ger markets.
Social Marketing isMarketing First
Direct Marketing Club of New York | www.dmcny.org
To bring our vibrant DM community clos-er, POSTINGS is happy to launch a new col-umn from you, our members. Let us knowwhat you and your company are up to!Send your news to Donna Baier Stein [email protected]. Notices will beplaced in the newsletter and online atwww.dmcny.org/page/postingsnews.
Alliant, a leading provider of predic-tive segmentation solutions for multi-channel marketers, has entered into anagreement with Adobe to provide AdobeOnline Marketing Suite customers accessto Alliant’s multi-channel transactionaldata at the geographic level.The enhance-ment will allow Adobe customers to testand deploy site optimizations by accessinganonymized, historical direct-responseactivity of Web site visitors.
Rick Witsell: [email protected] |Phone: 845-276-2600 ext. 218
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It’s been a busy month for us at PNTMarketing Services, Inc.! We hosted our4th Customer Intelligence Gathering onMarch 2nd at the Harvard Club of New York,with Pegg Nadler of Pegg NadlerAssociates (and DMCNY President) as ourguest speaker and Neolane as our co-spon-sor; at the event, Tony distributed the sec-ond excerpt from his forthcoming “LittleBook of Customer Intelligence.” PNT alsosigned two new clients this month:Elevations Credit Union in Boulder, CO, andFirst Niagara Financial Group in Buffalo, NY.We are looking forward towarmer weather androlling out the next ver-sion of our CustomerAction and ResponseEngine (CARE), our offermanagement solution.
Tony Coretto: [email protected] | Phone: 914-588-7278
DMCNYMember News
vol . 2 , i ssue 2 | M ay 2011
d i r e c t & d i g i t a l n e w sf r o m d m c n y
(continued on page 5)(continued on page 4)
Above image ©iStockPhoto.com/jpa1999
www.dmcny.org http://bit.ly/dmcnyfacebook
Dear DMCNY Member:
Faster than a speeding bullet.
That used to be how we described Superman. But now, this is how many of us are feel-
ing about the world of direct marketing today, and the enormous impact of changing
technologies and exploding channels.
It’s a total mishmash of paths, directions and new practices to decipher and learn. And,
it does not seem to matter if you are young or old, new to the business world or an indus-
try veteran. Suddenly all of us are in the same boat—bobbing around grasping for the
magic oar or lifejacket to save us.
Looking around at our club meetings, this rapid world of constant change certainly
accounts for much of our discussions. You can hear snippets of conversations during our
networking hour before each luncheon—and the banter over lunch seems to continue
on the same topics. At DMCNY, we take this
time of change very seriously. It’s been the
focus for all our luncheon speaker topics,
our breakfast series, and even our evening
networking education events. If you fol-
low us on LinkedIn, Facebook and Twitter, you will see that we continue the dialogue
about the many issues that both excite us and trouble us. Together we are looking for
the answers, the solutions and the exciting breakthroughs that will help us become bet-
ter marketers and successful business people.
In today’s business world, with all the rapid dynamic changes occurring on what
seems to be a weekly—wait, let’s say daily—basis, being part of the DM community is
suddenly more important than ever. Exchanging ideas, asking questions, seeking advice,
getting and giving guidance, is the way to successfully navigate these deep swirling
waters.
In the next month, DMCNY is going to throw you a lifeline—participation in our annu-
al membership directory. This handbook is your regional guide to the “who’s who” in our
DM world. Only those folks who are active club members will be included. Make sure that
you have renewed your membership so that we can list you in the 2011 roster. We’ll be
sending an email shortly asking you to update your information. Take a moment to do
that. And—faster than a speeding bullet—you will be on your way to a sure path with
answers, solutions, best practices and leading practitioners by your side. Not bad to be
in the company of Supermen and Superwomen—the members of DMCNY!
Pegg Nadler, President Editor: Ruth P. Stevens (212) 679-6486 • [email protected] Sales: Peter Malamas (201) 735-7082 • [email protected] Director: Cheryl A. Biswurm (201) 485-2023 • [email protected] by Impression Point, Inc., Stamford, CT • impressionpt.com
BOARD OFFICERSPRESIDENTPegg Nadler – Pegg Nadler Associates, Inc.212-861-0846; [email protected]
1ST VICE PRESIDENTPam Haas – Lyris, Inc.516-802-3533; [email protected]
2ND VICE PRESIDENTCyndi Lee – RMI Direct Marketing203-825-4620; [email protected]
TREASURERArthur Blumenfield – BMI Fulfillment Services, Inc.203-663-6011; [email protected]
SECRETARYDiane Petruzzelli – Fosina Marketing Group203-546-5548; [email protected]
BOARD MEMBERSIMMEDIATE PAST PRESIDENTReggie Brady – Reggie Brady Marketing Solutions203-838-8138; [email protected]
Danielle Brooks – Data Management Inc.212-337-0732; [email protected]
Lori Collins – Focus USA603-635-1842; [email protected]
Scott Ellis – Rocketseed609-843-0522; [email protected]
Sara Ezrin – Experian - Cheetahmail212-863-4615; [email protected]
Rich Kirshberg – Early AM Digital917-572-5644; [email protected]
Jeff Kobil – LDSGroup Inc.646-390-5701; [email protected]
Kirk Kozak – Zeta Interactive646-834-9400; [email protected]
Peter Malamas – eWay Direct201-735-7082; [email protected]
Tricia Reyes – Consumers Union914-378-2483; [email protected]
Dan Scudder – Rapleaf617-413-1513; [email protected]
Ron Sichler – Data Services Inc.203-661-4910; [email protected]
Rick Witsell – Alliant845-276-2600 x218; [email protected]
EXECUTIVE DIRECTORStuart W. Boysen – Stu Boysen Associates, Inc.516-746-6700; [email protected]
BOARD ADVISORSCheryl A. Biswurm – Turner Direct, LLC201-485-2023; [email protected]
William Denhard – The Lee Epstein Fund212-790-1583; [email protected]
Chet Dalzell212-725-2294; [email protected]
JoAnne Dunn – Alliant845-276-2600 x216; [email protected]
Richie Lokay – Wingtip Marketing347-635-4373; [email protected]
David Lord – David Lord, CPA914-241-8365; [email protected]
Christine Slusarek – Time Consumer Marketing Inc.212-522-7708; [email protected]
Ruth P. Stevens – eMarketing Strategy212-679-6486; [email protected]
Letter from Our ClubPresident
“At DMCNY, we take this timeof changing technologiesvery seriously.”
May 2011 | 3
vol . 2 , i ssue 2 | M ay 2011
direct & digital newsfrom dmcny
4 | May 2011
BY CHRISTINESLUSAREK
It’s that time of yearagain when the DMCNYand Boardroom Reportsaward scholarships to
three deserving students studying directmarketing at Pace University, New YorkUniversity or SUNY/Fashion Institute ofTechnology. I decided to check in on a fewof the past winners to see what they are upto now. I was pleased to see all them thriv-ing in the world of direct response!
Joel is a MarketingCoordinator at Vidicom,
Inc., a multimedia services company in NYC,where his responsibilities include workingwith the sales team on tasks such as con-tract creation, press kit preparation, internalworkflow, and lead generation.Additionally,he helps to create marketing strategiesand material such as customized PPT pre-sentations, brochures, and sell sheets.
In case that is not keeping him busyenough, Joel works part-time for two e-tail-ers, managing the Twitter, Facebook, andsocial media tactics for www.maylanskin-care.com and www.thinkoutsidethecel .com.
After receiving theBoardroom Prize and
graduating from the Pforzheimer Honorsprogram at Pace University’s Lubin Schoolof Business, Kaitlin began working as amarketing coordinator at AshworthCreative in Poughkeepsie, responsible forsocial media and copywriting, as well asassisting with creative campaign develop-ment and proposals. In addition sherecently began blogging for Beneath theBrand, a Talent Zoo Media blog on market-ing and branding. Flash update: Kaitlin has
accepted a position as email marketingcoordinator with Brooks Brothers and isvery happy to be back in NYC!
Nola is enjoying hertime in the Management DevelopmentProgram at L’oreal in NYC. This is an 18-month rotational program where she isgetting exposure to marketing research(syndicated and custom), sales and market-ing. Upon completion of the program Nolawill be placed in a permanent position inone of the three areas. She is very excitedabout the opportunities ahead for her!
After graduating in2009, Matt has been working as assistant atMTV’s LOGO Network, where he splits histime between two departments: ad sales,where he is responsible for booking andtracking the commercial airtime sold; andmarketing, where he is involved in creatingsales presentations in response to RFPs,plus helping to implement the programsonce the business is won.
I have to say, I thoroughly enjoyed beingin touch with the recent Boardroom Awardrecipients. They all seem happy, learningand busy, which is a great combination. Ilook forward to keeping tabs on them asthey become more involved in our industry.
Many thanks to Boardroom for their con-tinued support of the DMCNY, and thescholarship program for our participatingschools/students. Boardroom’s commit-ment to education and direct marketingembodies what the DMCNY is all about. �
Christine Slusarek, executive director at TimeConsumer Marketing and adjunct instructor atSUNY/FIT, is DMCNY board advisor to theEducation Committee and past board member.Reach her at [email protected].
5. Think IntegratedMany marketers think social marketing
is simply placing something enticing onFacebook or Twitter and then waiting for itto go viral. Nothing is further from thetruth. Social marketing involves creating asocial calendar which “tickles”social profile,social aggregator, blog, e-journal and othersocial sites. The goal is to get to the placeswhere your target community will see yourexceptional promotion. This means multi-ple, coordinated marketing activities tocreate, nurture and expand the buzz aboutyour company.
Focus on these 5 secrets and you willdevelop a social marketing program whichproduces bottom-line profits for your com-pany. �
Randy A. Hlavac, CEO of Marketing Synergyand a professor of social & integrated mar-keting at Northwestern’s Medill School, spokeat DMCNY’s Social Media Day in February.Reach him at [email protected].
Social Marketing(continued from page 1)
Where Are They Now?DMCNY Boardroom Award Recipients
JOEL SANTANANew York University2010 recipient
NOLA LAWLESSFashion Institute of
Technology2010 recipient
KAITLIN GAILLUCCIPace University2010 recipient
MATT SMITHFashion Institute of
Technology2009 recipient
IF YOU HAVEN’TRENEWED YOUR
MEMBERSHIP,PLEASE DO SO NOW.
The 2011 Membership
Directory, currently in
production, will include
all current members so be
sure to renew your membership
and update your information
TODAY! Renew at
www.dmcny.org or call
Stu Boysen, Executive Director
at 516-746-6700 for help.
www.dmcny.org | 5
Leon Henry, CEO, LHManagement Division,announces: Our TownNational New Mover Ride-Along Program. Now man-aged by LH Management!The Our Town National NewMover Ride-Along is “America’s PremierWelcoming Program”. Inserts will ride-alongwith the attractively-packaged Our TownNew Mover Mailing.
Leon Henry: [email protected] | Phone:914-285-3456
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GrayHair Software, Inc., an industryleader in mail tracking and reporting soft-ware and services, announced its partner-ship with EU Services.EU Services,an awardwinning, veteran– owned company whoseservices include customized direct mail solu-tions, chose GrayHair Software’s GHSelect, aproprietary IMb generation and assignmenttool, to manage their Intelligent Mail® bar-code service for their direct mail offerings.
Bobby Tiedeken: [email protected] | Phone: 856–924–2253
Member News(continued from page 1)
Design Distributors recently completeda fulfillment program for a loyalty pro-gram that involved sending high pricedconsumer electronic and sporting goods(average retail price of over $100 each) toupper echelon customers. Our computer-ized inventory control system, coupled withour secure pick/pack environment enabledus to complete the program on time and onbudget. These types of pro-grams have enabled Designto remain on the leadingedge of the direct mailindustry and have helpedus better serve the directmarketing community.
Mitch Hisiger: mitch@designdistributors .com| Phone: 631-830-7710
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Terese Arenth is a partner at MorittHock & Hamroff where she also serves asCo-Chair of the firm’s Promotional Marketing
and Advertising practicegroup. Ms. Arenth concen-trates her practice in pro-motional marketing, adver-tising and Internet/newmedia, counseling clients inall aspects of direct market-
ing promotions,with an emphasis on sweep-stakes and contests. She also has significantinvolvement in the firm’s intellectual proper-ty and unfair competition practice area, aswell as commercial and corporate litigation.Her article “Potential Legal Issues Associatedwith Internet Promotions” was published inNassau Lawyer in March 2011.
Terese Arenth: [email protected] |Phone: 516-873-2000
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Vertis Communications is a results-driv-en marketing communications companythat delivers inventiveadvertising, directmarketing and interac-tive solutions toprominent brandsacross North America.Vertis Communications announces it haswon a First Place Web Offset AssociationPrint Award from the Printing Industries ofAmerica. Vertis received the award in part-nership with dunnhumbyUSA for an innova-tive direct marketing program for Kroger,one of the nation’s largest grocery retailers.
Grace Platon or Peter Stein:[email protected] | Phone: 800.577.8371
6 | May 2011
and hygiene/cleansing, a dynamic link toautomatically add new signups from yourwebsite in real time, website tracking pix-els, unique sub-domain and unique IPaddresses, and more. If these essentialitems are considered add-ons, with extracharges, beware.
SUPPORT ME: Many “self-service” ven-dors do not offer full support levels. So findout what exactly is included.
WHAT’S MY TRUE COST?: Unless you’redoing very simple email blasting with littleor no targeting, segmentation, or response-based triggering, the key question is:“Howmuch will my total invoice be per month,based on everything I need to meet mygoals”? Also ask:“What is the true cost for adelivered email?”
GETTING THE MESSAGE: In email, don’trely on mere delivered and open rates. Askif there are tools included to optimizeemail campaigns before you send them, aswell as for post-campaign auditing of deliv-ery to the Inbox.
WATCHING EACH OTHER’S BACK:Select a partner who will protect yourbrand’s online reputation, by followingbest practices. Does the vendor have acompliance team monitoring your cam-paign delivery and preventing blacklistissues? If something happens, do theycharge extra for intervention with ISPs?Make sure they refuse business from ques-tionable mailers.
MUTUAL UNDERSTANDING: How wellis this partner going to understand yourneeds? You should receive a full technicaldemo and be satisfied that the user inter-face is easy to use by a marketer and the
way a marketer thinks, without requiring aprogrammer.
ALWAYS KEEP ME IN THE LOOP: Isthere robust and fully transparent report-ing functionality? Are detailed ROI andcampaign reports easily accessible and dis-tributable so that you can make real-timetweaks to your campaigns?
TESTING THE COMMUNICATION: Doyou have the capability to easily executeA/B testing and Nth list selects to evaluatethe performance of different creative andcontent in real time?
HOW HAVE THEY TREATED OTHERS:Look at client references. Are they compa-rable to your business in size, industry andtarget market? Are they using similar cam-paign volumes and functionality?
TERMS OF THE RELATIONSHIP: Doesyour partner have the confidence to mini-mize your risk with a no-penalty cancella-tion policy, or are they locking you in to aone or more year “no-out” contract?
With these tips in mind, I wish you ahappy relationship with the perfect emar-keting partner. �
Peter Malamas is business development andinteractive partnerships manager ateWayDirect and a member of the DMCNYboard. Reach him at [email protected].
How to Select an Emarketing PartnerBY PETER MALAMAS
The interactive chan-nel has unique strengthsin cost effectiveness,immediacy, social reach,and the real-time per-
formance measurement and optimizationthat make it highly effective. But to take fulladvantage of the interactive channel—more than any other channel—you mustconnect with the right partner.
Evaluating your current interactive ven-dor, or choosing the right new interactivepartner, is a due diligence process thatdeserves your time and effort. When youget the right partner, it should become along term, mutually beneficial relationship,like a marriage. So in the spirit of a busi-ness partnership as a marriage of sorts,here’s a list of questions to help you evalu-ate how an emarketing partner shoulddeliver on your needs.
GET WHAT YOU NEED: It’s usually morecostly and complex to go to multiple part-ners for related technologies and services.You want a firm that offers all the essentialservices in acquisition (such as PPC, SEO,online media, and lists), plus engagement,retention/CRM, social network marketing,including a sophisticated email serviceplatform (ESP) and website remarketing.Then, ask if these are all tied together tech-nologically to make your life easier. Arecreative and design services available ifyou need them?
WHEN GETTING STARTED: Are thereany start-up fees, and do they include allthe necessary start-up items? For example,for an ESP, this might include data import
April 26 Retargeting Your Customers Across the Web
May 3 Engage and Sell with Online Video
May 10 Building a Profitable Mobile Brand Presence
May 17 The Daily Deal: Driving Traffic with Online Coupons
May 24 Hybrid Strategy with Email and Social Media
Five seminar-style updates on the latest advertising delivery channels — and how you can harness them for your company orclients. Scheduled for consecutive Tuesdays and conveniently located at NYU’s midtown campus, all sessions begin at 8:30AMwith a networking breakfast followed by the presentation from 9:00 – 10:00AM.
Registration Information:• Members: $35 per session orSAVE and get all 5 for $145• Non-members: $45 per sessionor SAVE and get all 5 for $195
Register at www.dmcny.org
www.dmcny.org | 7
8 | May 2011
Q. What does TV offer today’smarketer?
A. In the past, direct marketers tended tosteer clear of TV because targeting TV audi-ences was imprecise and accurately meas-uring the impact of TV ads was difficult.Back in the 1950’s, there were only five TVstations; today, there are 2,100 stationscatering to increasingly fragmented audi-ences. This evolution of TV media presentsan opportunity for direct marketers and achallenge for traditional media buyers.
Q. What’s your company doingon the TV media front?
A. Proceed Media Group is taking aunique and scientific approach to TVmedia buying. Our methodology makes TVmedia a data-driven, measurable, tar-getable direct-response channel. At thecore, Proceed offers a demand-side plat-form for television, with the kind of trans-parency and analytics that savvy marketers
expect from their online investments.Marketers know, of course, that past
behavior predicts future behavior. Proceedhas compiled a buyer database of 6 millionindividuals who have made purchases inresponse to TV advertising. While manyagencies have a buyer database, Proceed isthe only one that has enhanced the buyerrecords with 400 demographic and behav-ioral attributes from Acxiom. Associatedwith the transactions are critical TV mediavariables, like the station, program, day partand day of week that generated a buyer.Using this rich data, Proceed has crafted apurchasing profile for every station, daypart, etc.
Q. What about the measurabili-ty you mentioned?
A. Measuring the effect of media con-centration and targeting on sales is a criti-cal component of our solution. Proceedemploys the scientific method of testing to
Proceed Media Group, a division of Seattle-based Lucid Commerce, is a TV media agency thatprovides a new way to target television audiences, measure the impact of TV ads across saleschannels, and optimize media plans for both direct-response and brand advertisers. Postings’sDoug Berger spoke with Lisa Moore, the company’s director of business development.
DMCNYMember ProfileDoug Berger talks with Lisa Mooreof Proceed Media Group
isolate the effect of TV media on sales bychannel. Test markets receive TV ads athigh, medium, and low levels of concentra-tion plus varying levels of target matchstrength. For each test market there arepaired control markets that do not receivethe same media treatments. This allows usto accurately measure TV’s impact on themarketer’s retail sales, Web orders, and callcenter activity.
Q. How does TV complementthe online channel?
A. When you run TV media, your Webtraffic spikes; when you stop running it,your online traffic diminishes. TV is themost effective and scalable medium fordriving customer acquisition.
Q. What does your DMCNYmembership provide you?
A. Both professionally and personally,I’ve received many benefits from myDMCNY participation. It’s been a greatplace to learn new things, and it’s been anexceptional place for networking. Not onlyhave I met people from all walks of directmarketing, but I’ve received some excellentcustomer referrals, developed many amaz-ing friendships, and it’s where I met mymentor in the business. �
To learn more about Proceed Media Group,visit proceedmediagroup.com, or contactLisa at 914-623-8696 or [email protected].
BY KIRK KOZAK
The collective Americanconsciousness has aspecial place for thenotion of the businesslunch. Picture it:a charis-
matic, savvy business person working theconversation, cocktail in one hand, gestur-ing with the other, as nods of agreement arecoaxed from the guests. For generations,this was how sales did its job.
Today, however, the pace of business hasquickened. A luxurious meal and mean-ingful business conversation have beendisplaced by voice messages, emails, wallpostings, and texts. The era of taking
extended time from the workday to net-work with colleagues and listen to a greatspeaker seems to have passed us by. Isthere no value in lunchtime connectionany longer?
Based on an experience at a recentDMCNY event, however, I have a renewedappreciation of the importance of lunch-eon events. I invited six people as myguests to the February 10th club luncheon.Three were prospects I had previouslybeen unable to successfully engage, andthree were my co-workers. We were seat-ed at our own table, and the discussionquickly evolved into a meaningful sharingof ideas among the prospects—online andoffline publishers—and my colleagues.
Combined with the excellent speaker’scontent and the delicious Yale Club meal,all participants left feeling positive aboutthe time spent and agreed to continue thediscussion. Two months later, a pair ofprospect proposals are in the pipeline, andthe likelihood for closed business is high.
I urge my colleagues and friends to trythis approach to getting extra value fromour club events. It certainly worked forme. �
Kirk Kozak is Sr. Director, BusinessDevelopment, at Zeta Interactive, and amember of the DMCNY board. Reach him [email protected].
A New Way to Think About the Value of DMCNY Events
www.dmcny.org | 9
10 | May 2011
www.dmcny.org | 11
April 26, May 3, 10, 17, 24, 2011 Spring Breakfast Series - “The Emerging Technology Agenda”Five seminar-style updates on the latest advertising delivery channels – and how you can harness them for your company orclients. Scheduled for consecutive Tuesdays and conveniently located at NYU’s midtown campus, all sessions take place from8:30 - 10:00am. Sponsored by Media One
May 12, 2011 Luncheon - “The Growing Opportunity in the Changing Digital Marketing Landscape”David Daniels, CEO of The Relevancy Group, Kirk McDonald seasoned media veteran (former President of Digital at Time Inc.), andRamsey McGory, VP of Yahoo! North American Marketplaces and Head of the Right Media Exchange, will vigorously discuss thequickly changing and increasingly competitive digital marketing opportunity in a panel style format. Sponsored by Return Path
June 2, 2011 Luncheon - “The Intersection of Offline, Online and Emerging Marketing Channels in Retail”Moderated by Jared Blank, Ecommerce lead at Tommy Hilfiger and former Jupiter Research analyst, the panel of four retailers willdiscuss the changing roles of direct mail, email, SEM/SEO, social media and mobile marketing in today’s marketplace. Sponsoredby I-Behavior
September 15, 2011 Luncheon - “Social Media’s Impact on Political Fundraising”Michael Slaby, EVP, Digital Global Practice Chair at Edelman, will discuss social media’s impact on political fundraising. He wasChief Technology Officer and Deputy Director of New Media at Obama For America and was Technology Director at Obama-Biden Transition Project. Sponsored by Alliant
For updated information, event dates and registration, please visit www.dmcny.org.
http://bit.ly/dmcnyfacebook
Club Calendar
Students were selected for the awardsby the directors of their school programs,Roberta Ellins (Fashion Institute ofTechnology), Dr. Marjorie Kalter (New YorkUniversity) and Harvey Markovitz (PaceUniversity). Congratulations to the win-ners: Kim Weiss, Pace University; PetekPekgoz, NYU; and Sonni Caruso, FashionInstitute of Technology. Thanks to RMIDirect for its generous sponsorship of theclub luncheon. �
Three Students Receive Boardroom AwardOn April 14th, at our club luncheon,
three top marketing students in the NewYork area were presented with theBoardroom Prize – a monetary award rec-ognizing outstanding students studyingdirect marketing at local universities –funded by Boardroom Inc., a long-timePlatinum Member of DMCNY. Brian Kurtz,Executive Vice President at Boardroomgave a thoughtful and warm introductionexplaining the intention of the prize, andthen handed a $500 check to each student. Brian Kurtz presenting Boardroom Awards.
Kim Weiss, Pace University, and Brian Kurtz. Brian Kurtz and Petek Pekgoz, NYU. Sonni Caruso, FIT, and Brian Kurtz.
Direct Marketing Club of New York54 Adams StreetGarden City, NY 11530
Non-ProfitUS Postage
PAIDStamford, CT
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