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Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast Business Magazine Please see General Motors Corp., page 19 Please see Women’s Center, page 16 PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. By Ken Datzman COCOA — Frederick “Fritz” Henderson, the president and chief executive officer of General Motors Corp., has been on a whirlwind tour across the nation meeting with automotive dealers of the 100–year–old business, once the largest industrialized company in the world. His tour included a recent stop in Orlando. There, the Harvard Business School graduate, who stepped up as company CEO in April, addressed GM dealers at a conference. The audience included a number of Brevard County retail–channel GM operators. Henderson was given a warm Sunshine State welcome by a group of business- people who were anxious to hear his words about GM’s future plans following its swift exit from bankruptcy in July. “GM is expecting a really big turn- around now that it has reorganized post– Chapter 11,” said Eddie O’Donnell, general sales manager of O’Donnell’s Quality Pontiac Buick GMC Truck in Cocoa, who attended the Orlando conference with his father, dealer Ed O’Donnell. “GM is looking to regain a lot of market share in the next couple of years and plans on ramping up its advertising to get its message out to the public about the new GM. I think GM’s future looks very positive. And that was the message of the conference. It was an upbeat meeting. There was a lot of talk and excitement about some of the new GM vehicles set to be released.” Currently, GM maintains about 19 percent market share. This year, the automotive industry is projecting sales of around 10.5 million units. Leading into 2010, GM says it will continue to focus on its customers, cars and culture, while strengthening its four core brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM, looking to become a public company once again in 2010, is reintroducing itself with an array of new cars, crossovers, and trucks debuting now through 2011, “including the 2010 Buick GM chief tells dealers atOrlandoconference turnaround is under way By Ken Datzman The seventh annual “Health, Wellness and Beauty Luncheon,” a benefit for the Women’s Center of Brevard County, will be held from 11:30 a.m. to 3 p.m. on Wednes- day, Oct. 28, at the Hilton Melbourne Rialto Place. The event is open to the public. Tickets are $30 for Women’s Center members and $35 for guests. To purchase tickets to attend the function, visit www.WomensCenterinBrevard.org. Pamela Paquette, director of develop- ment for the Women’s Center in Melbourne, said the program typically draws several hundred people. “It has been a very successful event for the Women’s Center. The Health, Wellness and Beauty Luncheon has been growing each year and we anticipate it will continue to do so because the program’s concept is unique. We are hoping for a sellout crowd of around 280 people,” she said. The program will feature a host of area physicians, doctors and health–care professionals, including cosmetic plastic surgeons, dermatologists, cosmetic dentists, cardiologists, podiatrists, endocri- nologists, and medical aestheticians. “A variety of specialists will be available to answer questions at the event. Each year, they do a fabulous job providing expertise in their specialty. There will be one or two specialists seated at each table. The guests will have an opportunity to sit at a table with these specialists and ask questions that pertain to health, wellness and beauty,” said Paquette, adding that the event also includes a social before the luncheon and a question–and–answer session to close the program. Dr. Ross Clevens’ Center for Facial Women’s Center ‘Health, Wellness and Beauty Luncheon’ at Rialto Eddie O’Donnell, general sales manager of O’Donnell’s Quality Pontiac Buick GMC in Cocoa, attended a GM dealer conference in Orlando where GM CEO Frederick ‘Fritz’ Henderson talked about the company’s future plans. ‘It was an upbeat meeting,’ said O’Donnell. BBN photo — Adrienne B. Roth BBN Brevard Business News

Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

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Page 1: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast Business Magazine

Please see General Motors Corp., page 19

Please see Women’s Center, page 16

PRESORTEDSTANDARD

US POSTAGEPAID

BREVARD BUSINESSNEWS, INC.

By Ken Datzman

COCOA — Frederick “Fritz”

Henderson, the president and chief

executive officer of General Motors Corp.,

has been on a whirlwind tour across the

nation meeting with automotive dealers of

the 100–year–old business, once the

largest industrialized company in the

world.

His tour included a recent stop in

Orlando. There, the Harvard Business

School graduate, who stepped up as

company CEO in April, addressed GM

dealers at a conference. The audience

included a number of Brevard County

retail–channel GM operators.

Henderson was given a warm Sunshine

State welcome by a group of business-

people who were anxious to hear his words

about GM’s future plans following its swift

exit from bankruptcy in July.

“GM is expecting a really big turn-

around now that it has reorganized post–

Chapter 11,” said Eddie O’Donnell, general

sales manager of O’Donnell’s Quality

Pontiac Buick GMC Truck in Cocoa, who

attended the Orlando conference with his

father, dealer Ed O’Donnell.

“GM is looking to regain a lot of market

share in the next couple of years and plans

on ramping up its advertising to get its

message out to the public about the new

GM. I think GM’s future looks very

positive. And that was the message of the

conference. It was an upbeat meeting.

There was a lot of talk and excitement

about some of the new GM vehicles set to

be released.”

Currently, GM maintains about 19

percent market share. This year, the

automotive industry is projecting sales of

around 10.5 million units.

Leading into 2010, GM says it will

continue to focus on its customers, cars and

culture, while strengthening its four core

brands — Buick, GMC, Cadillac and

Chevrolet.

A revitalized GM, looking to become a

public company once again in 2010, is

reintroducing itself with an array of new

cars, crossovers, and trucks debuting now

through 2011, “including the 2010 Buick

GM chief tells dealersat Orlando conferenceturnaround is under way

By Ken Datzman

The seventh annual “Health, Wellness

and Beauty Luncheon,” a benefit for the

Women’s Center of Brevard County, will be

held from 11:30 a.m. to 3 p.m. on Wednes-

day, Oct. 28, at the Hilton Melbourne

Rialto Place.

The event is open to the public. Tickets

are $30 for Women’s Center members and

$35 for guests. To purchase tickets to

attend the function, visit

www.WomensCenterinBrevard.org.

Pamela Paquette, director of develop-

ment for the Women’s Center in

Melbourne, said the program typically

draws several hundred people.

“It has been a very successful event for

the Women’s Center. The Health, Wellness

and Beauty Luncheon has been growing

each year and we anticipate it will continue

to do so because the program’s concept is

unique. We are hoping for a sellout crowd

of around 280 people,” she said.

The program will feature a host of area

physicians, doctors and health–care

professionals, including cosmetic plastic

surgeons, dermatologists, cosmetic

dentists, cardiologists, podiatrists, endocri-

nologists, and medical aestheticians.

“A variety of specialists will be available

to answer questions at the event. Each

year, they do a fabulous job providing

expertise in their specialty. There will be

one or two specialists seated at each table.

The guests will have an opportunity to sit

at a table with these specialists and ask

questions that pertain to health, wellness

and beauty,” said Paquette, adding that

the event also includes a social before the

luncheon and a question–and–answer

session to close the program.

Dr. Ross Clevens’ Center for Facial

Women’s Center ‘Health, Wellness and Beauty Luncheon’ at Rialto

Eddie O’Donnell, general sales manager of O’Donnell’s Quality Pontiac Buick GMC in Cocoa,attended a GM dealer conference in Orlando where GM CEO Frederick ‘Fritz’ Henderson talkedabout the company’s future plans. ‘It was an upbeat meeting,’ said O’Donnell.

BBN photo — Adrienne B. Roth

BBN Brevard Business

News

Page 2: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN DIGESTArt and Antique Appraisal Fairat Melbourne Airport on Nov. 7

The second annual “A FABulous Affair” will be held

from 9 a.m. to 5:30 p.m. on Saturday, Nov. 7, at the

Melbourne International Airport.

The event kicks off with the Appraisal Fair and Silent

Auction held throughout the airport’s main entrance and

atrium. The public is invited to bring their fine art, estate

jewelry, antiques and collectibles for an appraisal at the

nominal fee of $10 per item or $25 for three items per

person. Curbside unloading and a courtesy shuttle will be

available as well as free validated parking.

Featured professional appraisers will include:

l Jeanenne Bell from Alabama, who specializes in

antique, estate and collectable jewelry. She has lectured all

over the country and presented a class about jewelry at the

Smithsonian Institution. She has authored many books

and is noted for her appearances on the “Antiques

Roadshow” as one of their experts on jewelry.

l Dana Holland–Beickert from Tennessee, who

specializes in fine art. Holland–Beickert holds bachelor’s

and master’s degrees in art history and is an accredited

member of the International Society of Appraisers, with a

specialty in fine art. Formerly the curator of exhibitions at

the Memphis Brooks Museum of Art, she has developed

and organized more than 65 exhibitions and site–specific

installations.

l Robin Varnes Braswell from Brevard County, who

specializes in fine art, especially Florida artists and

Highwaymen paintings. She also appraises glassware, fine

china and collectibles.

l Vicky Shaw from North Carolina, whose specialties

include ceramics. She is a generalist antiques appraiser

who also specializes in Asian and American ceramics.

l Leon Castner from Pennsylvania and Brian Kathenes

from New Jersey will be available to appraise collectibles,

figurines, documents and autographs.

A silent auction of artwork and baskets of merchandise

donated to support the Fund for Arts in Brevard will be

held throughout the day with the auction ending at 4:30

p.m.

On Saturday afternoon there will be a “share drawing”

at 5 p.m. for a chance to win up to $10,000. Chances for the

share drawing are on sale now for $20 and can be pur-

chased at www.artsbrevard.org or through the BCA and

other Brevard County cultural organizations.

Proceeds will benefit the Fund for Arts in Brevard to

build an endowment to support arts and cultural organiza-

tions and individual artists through the Brevard Cultural

Alliance. For more information about the event, call 690–

6817 or visit www.artsbrevard.org. Advance tickets for the

appraisal fair are also available online.

‘Bluegrass in Malabar’ sessions scheduledThe Town of Malarbar will present “Bluegrass in

Malabar,” weekly open jam sessions, from 2 to 5 p.m. on a

series of Sundays — Oct. 25, Nov. 1, 8, 15 and 22, and Dec.

6. The sessions, which feature local musicians, will be held

at Trailhead Park, just west of U.S. Highway 1. The

sessions are being hosted by Gary Dotson. For more

information about the program, call the Town of Malabar

at 727–7764 or contact Dotson at 724–8746.

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Page 3: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009

BBN DIGEST

BREVARD BUSINESS NEWS / 3

Food Network’s ‘Sugar Rush’ hostto keynote BCC business seminars

Warren Brown, founder of CakeLove and host of the

Food Network’s “Sugar Rush” program, will keynote the

Brevard Community College B.W. Simpkins Business

Seminar for Entrepreneurial Development.

The entrepreneur will share his success story on

Tuesday, Nov. 17, at 11 a.m. in the Bernard Simpkins Fine

Arts Center on the Cocoa campus (Building 4), and at 1:30

p.m. at the Maxwell C. King Center for the Performing

Arts in Melbourne. For more information about the

presentations, call 433–5140.

Brown also will speak on Nov. 17 at 6:30 p.m. at

Daytona State College, 1200 W. International Speedway

Blvd., in Daytona Beach. For more information, call (386)

506–3000.

He has been featured by a number of media outlets,

including “The Oprah Winfrey Show,” “The Today Show,”

“People” magazine, “Southern Living,” “Black Enterprise,”

and the “Washington Post.”

Brown, a successful attorney litigating health–care

fraud on behalf of the federal government, left his legal

career in 2000 to pursue a dream and start a business.

The Washington, D.C.–based CakeLove was founded

with a recipe he perfected. By 2006, Brown was named the

“Small Business Person of the Year” for the Washington,

D.C. market by the U.S. Small Business Administration.

The Washington Post’s “Best Bets” reader’s poll has twice

selected CakeLove as the D.C. area’s “best bakery.” His

cookbook, “CakeLove: How to Bake Cakes from Scratch,” is

a best–seller.

“Sensing that people wanted better cake,” he founded

CakeLove in 2002. “With a lot of hard work, positive word–

of–mouth advertising, and direct marketing, Brown has

grown his business from a moonlighting project into a

thriving retail business,” according to Brown’s biography.

The entrepreneur continues to build retail storefronts

and expand his product line. He donates his time to

charitable causes by “motivating young people and future

entrepreneurs to develop businesses and pursue their

passion in life.”

He is a graduate of Brown University with a bachelor’s

degree in history, and of George Washington University

with a law degree and a master’s in public health.

The Simpkins Business Seminar is a free educational

series that brings successful entrepreneurs to the area. It

is made possible by the “generosity of Bernie Simpkins,”

Brevard business leader, philanthropist and BCC friend,

said BCC President Dr. James Drake.

‘Lobster Fest’ at Canaveral LighthouseThe Cape Canaveral Lighthouse will host a “Lobster

Fest” from 3 to 7 p.m. on Saturday, Nov. 7. The price is $15

for Lighthouse members and $39 for guests. Brig. Gen.

Edward Bolton Jr., commander of the 45th Space Wing at

Patrick Air Force Base, will be the speaker. He and his

wife Patricia will be the event’s special guests. The

honorary hosts will include Dr. Maxwell King, former

president of Brevard Community College; Ralph Kennedy,

port commissioner; and Rocky Randels, Cape Canaveral

mayor. Visit www.CanaveralLight.org to register for the

event. No tickets will be available at the festival.

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Page 4: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN EDITORIAL

BBNBrevard

Business

News

BREVARD BUSINESS NEWS / 4

4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

GSA offers its renewed commitment to citizen engagementThe Web may be the new No. 1 place people go to find

information, but millions of Americans still are more

comfortable picking up the phone to find what they need.

The U.S. General Services Administration’s National

Contact Center answers the call, providing the public

with “timely and accurate” official government informa-

tion.

Each year, the National Contact Center fields

questions on new and ever–changing items of interest,

and answers more than 1.5 million calls, e–mails and

chat sessions equaling about 6,000 questions per day.

In September, GSA made the decision to continue this

service as a renewed commitment to deliver official

government information to citizens for free.

The NCC is a fully integrated, multichannel citizen–

contact center that responds to public inquiries and

requests for official government information via phone at

1–800–FED–INFO, and via Web chat at USA.gov from 8

a.m. to 8 p.m. weekdays. The center also handles orders

for consumer print publications and answers public e–

mail inquiries.

“The National Contact Center helps us achieve some

of this nation’s top priorities including, increased

transparency, enhanced public participation and more

collaboration” said Dave McClure, head of GSA’s Office of

Citizen Services and Communications, which oversees

the contact center. “Our sharing of official government

information promotes accountability.”

The NCC also allows for up to 20 percent home–based

information workers which ties in to the Office of Science

and Technology Policy’s push for solutions that create

greater telework opportunities.

The NCC answers inquiries on behalf of multiple

federal agencies, including the Department of State’s

Overseas Citizens Service hot line. In the case of an

emergency such as the 2008 attacks in Mumbai, India,

this service provided an efficient, cost–effective vehicle for

getting information to the American public about loved

ones traveling in the region.

“Getting an answer to a question about the federal

government becomes easier when you call 1–800 FED

INFO. We have information about everything from

federal jobs, foreign travel, passports, to buying surplus

government property, Social Security and much more,”

said McClure.

National Contact Center Services include:

l Information on all headquarters, regional and local

locations of all federal offices.

l Detailed instructions on applying for various

government benefits.

l Referrals and general information about all

government agencies and agency–sponsored programs.

l Order processing for Federal Citizen Information

Center and other agency publications and products.

The National Contact Center is a part of GSA’s Office

of Citizen Services. In addition to toll–free telephone

service, GSA is a one–stop source that offers helpful

government information to the public through a variety

of channels. These include USA.gov and

GobiernoUSA.gov, its Spanish language counterpart.

GSA also offers free print publications from the Federal

Citizen Information Center and other resources such as

email alerts, public service announcements, Web

Managers University and GovGab.gov, a federal blog.

GSA provides a centralized delivery system of

products and services to the federal government,

leveraging its enormous buying power to get the best

value for taxpayers, McClure said.

l Founded in 1949, GSA manages more than one–

fourth of the government’s total procurement dollars and

influences the management of $500 billion in federal

assets, including 8,600 government–owned or leased

buildings and 213,000 vehicles.

l GSA helps preserve our past and define our future,

as a steward of more than 480 historic properties, and as

manager of USA.gov, the official portal to federal

government information and services.

PIP in Merritt Island named Small Business of the Year

Police Hall of Fame celebrates 49th anniversaryThe American Police Hall of Fame in Titusville recently celebrated its 49th anniversary. The Titusville Fire and

Emergency Services was an event partner. The birthday party was attended by more than 3,000 visitors who received a

free lunch and free museum admission. Radio Disney and its “Road Crew” provided entertainment for the children. The

Brevard County Sheriff’s Office, the Titusville Police Department and the Florida Wildlife Commission took part in the

celebration as well. The event closed out a weeklong acknowledgment to fire and rescue–service personnel during

National Fire Prevention Week.

‘Walk for Love’ to raise awareness for child adoptionsIn an effort to raise awareness of the many children in Brevard available for adoption and in recognition of National

Adoption Month, Brevard Family Partnership, working with The Avenue Viera, will host its fourth annual “Walk for

Love” on Saturday, Nov. 14. Registration begins at 8:15 a.m. The walk will begin and end at the courtyard in The

Avenue Viera. To be led by Judge Charlie Crawford and his staff, more than 200 people are expected to participate in

the event, including community leaders. The public is invited to join the walk and there is no charge to participate.

Lunch will be provided to participants. Entertainment and children’s activities will be featured before and after the

event. Adoption–service providers will be present to answer questions and provide information. According to the

Administration for Children and Families, more than 129,000 children are available for adoption each year. Since 2005,

Brevard Family Partnership has helped place more than 330 children in “forever homes” with loving families.

PIP Printing and Marketing Services in Merritt Island recently received a Small Business of the Year Award from

the Cocoa Beach Area Chamber of Commerce.

The award was given in the “Technical–Manufacturing” category for companies with fewer than 25 employees. PIP

has also received previous “Business of the Quarter” awards from the Chamber.

“We’ve been nominated for this award for the last 11 years. It feels great to be recognized by the Central Brevard

County business community for the services we have been providing to local businesses for the last 13 years,” said

owner April Balmer. Balmer first joined PIP in 1999 as a graphic designer. In 2005, owners Bill and Renee Frederick

made her a principal of the firm “after mentoring her through all facets of the printing business.”

The Fredericks retired earlier this year, leaving Balmer as the sole owner of the business. Since taking over, Balmer

has focused her efforts on growing the company by providing “printing and marketing services designed to help

companies grow.” For more information about the company, send an e–mail message to [email protected] or visit

www.pip.com/MerrittIslandfl.

Page 5: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 5

BBN DIGESTElectronic assembly manufacturerimplements a lean transformation

At a time when every manufacturer recognizes the need

to drive down non–value added costs, electronic–assembly

manufacturer Syncron EMS in Melbourne is demonstrat-

ing how rapidly efficiency improvements can occur when a

company “commits itself to the purpose.”

Embarking six months ago on a sustained initiative

with the Florida Manufacturing Extension Partnership

(Florida MEP) to implement a “lean transformation”

throughout its facility, Syncron is reaping the benefits

today.

The company’s latest project to improve the production

flow and storage facility resulted in “impressive efficiency

gains.” The challenge Syncron faced is common to assem-

bly manufacturers: How to improve the warehousing and

movement of components to the shop floor.

The problem facing Syncron was identified during

initial “Lean–Training and Value–Stream Mapping

exercises that MEP project managers led with company

employees,” said Florida MEP Project Manager John

Bankey, who led the initiative.

The exercises revealed that raw materials procured

from vendors were being handled multiple times by

employees before they were released to the shop floor for

assembly, thereby wasting time and manpower, he said.

MEP project managers addressed the problem by

holding a “kaizen event” that focused on the stockroom.

Working with Syncron employees, the stockroom was

reorganized along two important principles. First, the

layout was reordered to reflect the production needs for

higher–volume customers. Second, warehouse space was

reordered so that no product was handled more than once.

Both goals were met with a striking improvement in the

efficiency of the operation, Bankey said.

“The kaizen event in the warehouse eliminated the

problem of handling electronic components multiple times

and reordered the layout so that it’s optimized for higher–

volume customers,” he said. “But equally important, the

project achieved an 11 percent reduction in space utiliza-

tion. By freeing up that much warehouse space, the

company was able to move set–up and component–

preparation operations from the manufacturing floor into

the stockroom, which in turn benefited the shop floor.”

Bankey said he was impressed by the determination

with which company managers implemented improve-

ments identified in the Value–Stream Mapping exercise.

“The exercise generated 20 ideas for continuous

improvement that will reduce or eliminate waste in the

RFQ to parts kitting process,” Bankey said. “In all my

years of leading continuous–improvement efforts, I’ve

never seen a company do such an outstanding job of

implementing the ideas in such a short amount of time.”

Syncron President John Sjolander expressed his

satisfaction with the outcome of the initiative.

“Even with high–expectations for our team, we did not

expect to be able to achieve this much this quickly. But

with Florida MEP assistance, we not only were able to

improve on our plan for continuous improvement, but we

also were able to implement the improvements immedi-

ately. And importantly, we were able to implement it

without impacting production.”

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OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 6

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Page 7: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009

BBN DIGEST

BREVARD BUSINESS NEWS / 7

BCC Career Centers are bridgebetween college and employment

For area students Rachel Brown and Pilar Walker, the

Brevard Community College Career Center on the Palm

Bay campus provides them the opportunity to research

positions in business, marketing, technology and medicine

and be better prepared for employment.

Brown, a BCC student, and Walker, a student at the

University of Central Florida, find the career center filled

with a wealth of information that can direct them to a

productive career choice. “There are a lot of different things

I could do,” Brown said. “But, it’s a matter of narrowing it

down to the field I like.”

Richard Belton, director of BCC’s Palm Bay Career

Campus Center, said the program offers a host of services

including Myers Briggs testing, which focuses on personal-

ity types, interpersonal styles, and an individual’s

strengths and weaknesses.

“Our motto at the career center is ‘Dream it! Explore it!

Plan it!’ We assist students in finding a career to match

their interests, work values and personality types so that

they will find fulfillment and passion in whatever career

they choose. From there, they can build a plan for their

future and make their dreams a reality,” he said.

Workshops include career analysis, resume writing,

interviewing skills, computer training, research and labor–

market information, job search, self–assessment, and

planning and development training.

Belton said the goal of the centers is to provide re-

sources that will assist students, alumni, or job–seekers

from the community in developing and implementing an

effective career plan.

Walker, a 20–year–old psychology major, said the

career center offers resources that will help her determine

her career and find a job. “I’m in school so that I can find a

job,” Walker said. “When I’m done with school, hopefully,

I’ll find employment.”

Dr. Linda Miedema, provost of the BCC Titusville

campus, said, “The Titusville Career Center provides a

wonderful opportunity for students to explore and evaluate

potential careers. They can review areas of interest in

finding a job so that they may make appropriate career

choices for themselves.”

She added, “Students can receive one–on–one advice on

resume building and interviewing skills and update their

computer skills. We also have a number of continuing–

education opportunities to assist students in honing skills

and further exposing them to career choices.”

For more information about the career centers, call

632–1111. The hours of the centers are:

l Titusville campus, Monday–Thursday, 8 a.m. to 5:30

p.m., N. Earl Jones Building (Building 1, Room 143).

l Cocoa campus, Monday–Thursday, 8 a.m. to 5:30

p.m., Dr. Mary Cathyrne Park Classroom (Building 9,

Room 106).

l Melbourne campus, Monday, Tuesday and Wednes-

day, 8 a.m. to 5:30 p.m.; and Thursday, 7:30 a.m. to 5 p.m.,

Parrish Student Center, (Building 10, Room 112).

l Palm Bay campus, Monday, Tuesday, Wednesday, 8

a.m. to 5:30 p.m.; and Thursday, 9:30 a.m. to 7 p.m.,

Library/Science (Building 2, Room 161).

Evening hours by appointment.

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Page 8: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 8

Businessman Harvey Masseynew member of Rollins board

ORLANDO — Business leader and philanthropist

Harvey Massey, CEO and founder of Orlando–based

Massey Services Inc., has been named chairman of the

board of advisors for the Rollins College Center for

Advanced Entrepreneurship.

Massey was introduced as board chair at a reception

held at the Cornell Fine Arts Museum on the Rollins

College campus in Winter Park.

“It is an honor to have the founder of one of the top

companies in Central Florida chair our board of advisors,”

said Cari Coats, executive director at the Center for

Advanced Entrepreneurship. “Mr. Massey is the essence

of entrepreneurship, and we welcome both his experience

and his vision to help guide the Center and our students

to success.”

The board is composed of entrepreneurial business

leaders, many of whom have been guest lecturers in

Rollins MBA classes, have been panelists and speakers in

seminars and workshops, and have judged the Center’s

Venture Plan competitions.

“Harvey Massey is a great friend of Rollins College

and an outstanding entrepreneurial success story,” said

Craig McAllaster, dean of the Roy E. Crummer Graduate

School of Business. “We’re so fortunate to have his

leadership, his history and his passion to share with our

students.”

Massey, along with the other advisory board mem-

bers, will help fulfill the mission of the Center for

Advanced Entrepreneurship by mentoring Rollins MBA

students as well as CEOs of second–stage businesses by

advising and sharing growth strategies.

“This was a very easy decision for me,” said Massey. “I

care deeply about education, business and entrepreneur-

ial leadership. All of that comes together at the Center for

Advanced Entrepreneurship. I’m honored to help in any

way I can to develop future business leaders.”

B&N to host ‘Legally Blonde’ castBarnes & Noble in West Melbourne will host mem-

bers of the National Broadway Touring cast of “Legally

Blonde,” which is showing at BCC’s King Center for the

Performing Arts in Melbourne. The public will be able to

“meet and greet” cast members at 5 p.m. on Thursday,

Nov. 5. The store is at 1955 W. New Haven Ave. For more

information about the event, call 726–8817 or send an e–

mail message to [email protected].

Tech alumnus wins Crystal Reel AwardA Crystal Reel Award was given to Florida Tech

alumnus Barry Eager at the 20th annual Florida Motion

Picture and Television Association awards, recently held

in Plant City. Eager produced the six–minute video, in

partnership with Florida Tech. The video, “The Scott

Center for Autism Treatment,” showcases the university’s

work in treating autism. Eager, who graduated in 1989

with a bachelor’s degree in aviation management, also

won a Crystal Reel Award for his video work for the

university in 2007. That award was for his production of

the university’s 50th Anniversary Golden Anniversary

Campaign video. Eager is founder and president of

Phantom Films of Florida. He lives in Indialantic.

Catholic Charities

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Page 9: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 9

BBN DIGESTSpace Coast FPRA installsboard members at meeting

Geo Ropert of Ropert Communications Group was

installed as the new president of the Space Coast Chapter

of the Florida Public Relations Association.

He and other new board members were installed by

past president Suzanne Sparling of United Way of Brevard

at the Professional Development Program on Sept. 16.

Joining Ropert on the board are Katherine Sonn of

Century Oaks, as president–elect; Tina Lange of Space

Florida, as executive vice president and treasurer; and

Kimberly Eye of the Economic Development Commission

of Florida’s Space Coast, as secretary.

Supporting positions will be held by Alecia McCoy of

United Way of Brevard, as vice president of awards/

recognition; and Michele Murrell of Maxwell C. King

Center for the Performing Arts, as vice president of

resource development.

Several space–industry professionals will serve on the

board this year. They include Andrea Farmer of Kennedy

Space Center Visitor Complex, who continues as vice

president of accreditation; Amber Philman of NASA, as

vice president of membership; David Waters of United

Space Alliance, as vice president of community relations;

and Carey Beam of Craig Technologies, as vice president of

communications.

Local businessowner Barry Eager of Phantom Films of

Florida will serve as the chapter’s historian, and Cyndi

Hernandez of Brevard Family Partnership is the board’s

member–at–large.

The immediate past president, Amelia Woodbridge of

McBride Woodbridge Marketing, led the Space Coast

membership in earning a chapter award for “Community

Service” at the 2009 state conference in August for hosting

the Corporate Spelling Bee and working with the Junior

League’s “Cygnet House” project.

Visit www.SpaceCoastFPRA.com for more information.

Centre at Suntree Free Family FestivalThe Centre at Suntree, 6300 N. Wickham Road, will

host its Free Family Festival from 10 a.m. to 2 p.m. on

Saturday, Nov. 7. The plaza is located just north of the

Pineda Causeway in Suntree. It is anchored by the YMCA

and Charlie & Jake’s Barbecue. The event will feature a

host of activities for youngsters.

Attorney Fischer joins firm in MelbourneJason Fischer has joined Zies, Widerman & Malek in

Melbourne as a patent attorney. Fischer practices in the

firm’s Intellectual Property Department, dealing with

Internet law and e–commerce issues, and intellectual–

property litigation. Fischer earned his bachelor’s degree in

computer science from the University of Florida. Before

attending law school, he worked as a computer program-

mer and software consultant with Distributed Intelligence

Systems Inc. Fischer earned his law degree from Barry

University in May and was admitted to the Florida Bar in

September. He is also admitted to practice before the U.S.

Patent and Trademark Office as a registered patent

attorney. Zies, Widerman & Malek has offices in

Melbourne and in greater Washington, D.C. Fischer posts

intellectual–property articles on the firm’s blog at

tacticalip.com. Visit LegalTeamUSA.com.

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Page 10: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN BUSINESS

BREVARD BUSINESS NEWS / 10

funded some upgrades of materials, including

providing a marble countertop in the lobby area

of the building. ‘I have one of these in my

warehouse. I think it would look really good here.’

His adaptability, his willingness to work with us

was incredible. If we didn’t like a color, he would

change it. Ron’s expertise of construction was the

most important thing.”

Miles said he “was able to get us the best rates

with the contractors who worked the project. He

was able to get us tile at a discount and other

materials. But there were no cutting corners on

the project because Ron is a quality–minded

general contactor.”

Foleno worked closely with governmental

agencies on the permitting requirements for the

renovation. “We go 100 percent into a project,”

said Foleno, who has been a design–build general

contractor in Brevard for more than 25 years and

got started in the business not long out of college,

working with his brother Gary, building homes in

the county.

“It took a lot of time and effort to get the result

we wanted, but I think we turned out a very good

product within the project’s budget. By most

commercial standards, this is a green renova-

tion,” Ron Foleno added.

His company used organic paints on the walls

and natural–fiber carpets, for instance. It also put

a new roof on the 20,000–square–foot main

building. The roof meets the U.S. government’s

new energy guidelines. The facility has a new

state–of–the–art air–conditioning system, too.

Miles said the main facility “was one huge hall

before the renovation. There was no lobby or

separate offices. He renovated the campus to fit

our needs. Ron also is overseeing the construction

of a 2,000–square–foot storage unit on campus.”

Ron Foleno said he did not realize the “vast

network of programs the Children’s Home

Society provides in the community. It’s amazing

the services they offer.”

Miles said “on any given day in Brevard

County we are serving about 800 children and

families.” The CHS services include “Healthy

Start” for new mothers and babies, and a

Transitional Living Program for women 18 to 23

“who are transitioning into adulthood and need

extra support.”

The Hacienda Girls Ranch has been a

centerpiece of the CHS mission. In 2007, there

were more than 165,000 reports of child abuse

and neglect in Florida, according to the CHS. Of

that number, 163 children died as a result of

abuse or neglect.

The local CHS has a $5.6 million operating

By Ken Datzman

Teresa Miles, executive director of the

Brevard division of the Children’s Home Society

of Florida, has some kind words for longtime area

businessman Ron Foleno.

“His generosity toward our organization has

been remarkable. I don’t know what we would

have done without Ron’s support,” she said.

About one year ago, the local Children’s Home

Society of Florida realized it was going to have

financial difficulty maintaining its Hacienda

Girls Ranch in Melbourne. The downturn in the

economy was one factor.

Miles said two of the buildings on the campus

were vacant “because of the successes we’ve had

in child welfare in Brevard and the decreased

need for children being placed into residential

group care, which is a really good thing for the

community. But it impacted the organization

financially.”

She put in motion a plan to “keep the doors

open” at the Hacienda Girls Ranch on Croton

Road “and serve the girls who need us.” The

ranch provides a safe haven for up to 20 “abused,

neglected or abandoned” girls from the ages of 12

to 17.

Miles said she focused on slicing her

organization’s overhead. The CHS was leasing a

10,000–square–foot facility in Suntree and

paying roughly $120,000 a year, Miles said. “We

had our ‘Healthy Start’ staff housed there, our

Target Case Management team and a host of

programs. So, we started talking about the

feasibility of moving all those operations to the

Melbourne campus.”

She sent an e–mail message to her board of

directors: “Does anyone know of a really good

local general contactor who would be willing to

work with us pretty inexpensively to redesign

some of the buildings at Hacienda?”

Jim Taylor replied and suggested Ron Foleno,

founder and president of Tuscany Inc., a longtime

business that specializes in commercial construc-

tion. Miles said they met with Foleno in February

of this year and began talking about the project.

“Ron told us it was something he really

believed in and offered his services free of charge.

He was on site from 20 to 40 hours a week

supervising the day–to–day operations of every

contractor and vendor involved in the renovation.

He coordinated everything to do with the

renovation project,” Miles said.

She added, “We estimate the services he

provided at well over $100,000. He personally

General contactor Ron Foleno of Tuscany Inc. reaches out to theChildren’s Home Society, donates company’s services overseeingextensive renovation of the organization’s Melbourne campus

budget. Leslie Bardo, CHS development director in Melbourne, said her

organization is “always seeking funding and in–kind contributions from the

community.”

CHS has “a big holiday drive coming up. We’ll be collecting gifts for the

kids we’re caring for and the community can take part in the event. Brevard

Countians can donate a holiday gift to a child. The CHS also has a back–to–

school drive in the summer and collects backpacks and school supplies for

youngsters,” Bardo said.

The CHS recently dedicated a room in its main facility to Ron Foleno.

“We wanted to recognize him for his support of the Children’s Home Society.

We also honored Ron as our ‘Business Partner of the Year’ at a breakfast in

September,” Miles said. Off the lobby area of the building is “The Ron

Foleno Room.”

His company’s newest project is Suntree Professional Park, at Turner

Road and Suntree Boulevard. The park will contain more than 50,000

square feet in three phases, he said.

The Children’s Home Society recently honored general contactor Ron Foleno, whosecompany provided an estimated $100,000 of in–kind construction services for acampus renovation project. From left: Teresa Miles, executive director of CHS;Foleno, president of Tuscany Inc.; and Leslie Bardo, CHS development director.

BBN photo — Adrienne B. Roth

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Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009

BBN BUSINESS

By Ken Datzman

The Brevard Indo–American Medical and

Dental Association is reaching out to all physi-

cians and dentists on the Space Coast through a

social event designed to benefit and raise

awareness of United Way of Brevard County’s

Alexis de Tocqueville Society.

Tocqueville was a French political thinker and

historian best known for his book “Democracy in

America,” which was published after his travels in

the U.S. in the 1700s.

Tocqueville Society members support their

United Ways annually through gifts of $10,000 or

more. The newest local members of the giving

society are businessowners Mike Shah and his

wife Rashmi. They also are lifetime members of

BIMDA.

An organization with 200 professionals,

BIMDA will host its first Physicians Social Mixer

from 6 to 8 p.m. on Tuesday, Nov. 3, at Mercedes–

Benz, Porsche, Audi on Nasa Boulevard in

Melbourne. The event is free of charge and being

sponsored by the Shahs, who will be honored at

the function for their financial commitment to

United Way of Brevard. To make a reservation to

attend the social, call Chris Logan at United Way

at 631–2740, or send an e–mail message to

[email protected].

“I think the Social Mixer is going to be a great

avenue to reach physicians and dentists in the

community and generate awareness of how

United Way of Brevard is helping needy residents

in the region,” said Dr. Sudeshna “Sue” Mitra, a

practicing physician with Osler Medical and

president and chairperson of BIMDA. “We look

forward to nurturing a long–term relationship

with United Way and supporting this outstanding

organization.”

“Physicians are pulled in so many ways,”

added Rob Rains, president of United Way of

Brevard. “They get up very early in the morning

and make their rounds at the hospitals. They are

seeing patients all day. They have paperwork to

complete. They have medical records to tran-

scribe. Many area physicians run their own

practices, too, so it’s hard for them to carve out

free time and that’s what the Social Mixer is

about. They can connect with each other in a

comfortable setting and learn how they can help

their community.”

George and Liz Mikitarian serve as

Tocqueville Society chairs for United Way of

Brevard. George Mikitarian is president and chief

executive officer of Parrish Medical Center in

Titusville.

The event’s keynote speaker will be Howard

Lance, president, chairman and chief executive

officer of Melbourne–based Harris Corp., whose

company is very active supporting charitable

organizations in the county and United Way in

general.

Rains said the Social Mixer offers his organiza-

tion a unique platform to tap a professional base

of people “we have not been successful in reach-

ing. This type of event affords us the opportunity

to make our case and have somebody like Howard

Lance talk about why he and his wife Christine

give to United Way and are supporters of it. This

gathering presents a great opportunity for our

organization and hopefully the event will yield

support.”

BIMDA feels “very fortunate to embrace

Howard Lance, the chairman, president and CEO

of a well–recognized international company, as

the speaker for the Social Mixer. It definitely

helps raise BIMDA’s visibility to a corporate

level,” added Dr. Mitra, an internal medicine

specialist in Melbourne.

Lance is a former chairman of the United Way

of Brevard board of directors. The local United

Way helps fund 46 member agencies in the

county and 76 programs. “United Way reaches

out to so many charities in the county,” said Glad

Kurian, volunteer executive director of BIMDA

and event chairman for the Social Mixer. “That’s

the reason we were attracted to United Way.”

Kurian, a Florida Tech M.B.A. graduate, is a

financial professional with Morgan Stanley Smith

Barney LLC in Orlando.

Rains, who is in his 15th year guiding the local

United Way, said his organization has “worked

hard to build a level of trust in the community.

Supporters of United Way can have full confi-

dence knowing their dollars are helping people

who really need help, and there is an efficiency

and effectiveness to giving through United Way. I

think we are a model organization in a lot of

respects.”

The impact United Way of Brevard is making

in the county caught the eye of entrepreneur Mike

Shah, president and founder of Southeast Petro

Distributors Inc. headquartered in Cocoa. He and

his wife made a pledge to the Tocqueville Society

of United Way of Brevard.

“Our family has made a fantastic life in this

community. It has given us a lot. America has

given us a lot,” said Mike Shah, who started his

business with one gasoline station and today

oversees a gas and oil–distribution network that

serves Florida, Georgia, Alabama and Tennessee.

BIMDA’s first Physicians Social Mixer to benefit United Way, set forMercedes–Benz, Porsche, Audi; the Shahs, new UW TocquevilleSociety members, to be honored; Harris Corp.’s Lance is keynoter

BREVARD BUSINESS NEWS / 11

“We have lived in Brevard County for a long time and the community has

given us the opportunity to build a successful business,” added Rashmi

Shah. “We are happy to help United Way of Brevard. It’s an outstanding

organization that is reaching a lot people who need help in the community.

These are challenging times for individuals and families.”

Mike Shah said he credits his wife for their company’s long–running

success. “At the end of the day, I can only do so much. She drives the success

of the business. When my wife says jump, I always ask ‘how high?’ That’s the

way it’s always been with me.”

Kurian said their “gesture is overwhelming, not only to BIMDA but also

to the community at large. The Shahs have shown a leadership gesture in

the community that is very magnanimous.”

The Shahs’ contact at United Way of Brevard was through Suzanne

Sparling, vice president of investor relations. Sparling said United Way of

Brevard is working to better connect with the growing Indian population in

the county.

“One thing really special about our organization, and it is something

Mike and Rashmi embraced, is that we currently have five United Ways

within India,” said Sparling. “This makes it convenient for the Indian

community not only to support the local needs but also to give back to their

homeland.”

BBN photo — Adrienne B. Roth

BIMDA’s inaugural Physicians Social Mixer will be held on Tuesday, Nov. 3, atMercedes–Benz, Porsche, Audi in Melbourne. From left: Rob Rains, United Way ofBrevard president; Glad Kurian, BIMDA executive director; Dr. Sue Mitra, BIMDApresident; Suzanne Sparling, V.P. of investor relations for United Way; Rashmi Shah,Southeast Petro Distributors; Susan McGrath, V.P. of resource development for UnitedWay; and Mike Shah, Southeast Petro Distributors.

Page 12: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 12

NSF awards Florida Tech’s Bush$375,000 to study climate change

Mark Bush, Florida Tech professor of biological

sciences, has been awarded $375,199 from the National

Science Foundation to study the evidence of past climate

change using Central American lakes.

Bush will lead an international team of researchers as

they investigate the last time the Earth was warmer

than it is today. These key questions will be addressed

during the study: Does a warmer world lead to less stable

climates? To what extent will coming climate change

force migration of species?

Before the last ice age, between 115,000 and 129,000

years ago, there was an interglacial period with tempera-

tures about two degrees C warmer than those of today.

The study will examine fossil pollen to reconstruct

vegetation, fossil charcoal to quantify past fire regimes,

and fossil diatoms — a type of phytoplankton — to track

lake level and water quality.

“Looking at previous warm periods allows us to gain

insights from history that may directly apply to setting

policy and strategy for both development and conserva-

tion,” said Bush. “Because changes in sea–surface

temperature are so important in controlling climate, we

wanted to find suitable records in areas that are strongly

and directly influenced by the ocean.”

The data should be of interest to climate modelers as

they prepare projections for Earth under a greenhouse

climate and to agronomists and foresters as they plan

food and timber production for the rest of the 21st

century.

Space Coast Surge seeks host familiesThe Space Coast Surge of the Florida Winter Baseball

League will open its season at 7 p.m. on Oct. 30 at Cocoa

Expo. The Surge is seeking host families. This program

gives fans a unique opportunity to be a part of the Surge

organization. Host families are asked to provide a

furnished room and bathroom facilities for the players. In

appreciation, each family will receive two season tickets

and be invited to all Surge VIP events. If you are

interested in hosting a professional baseball player, or

have other inquiries about the Surge, contact Rusty

Edwards at 733–2777 or send an e–mail message to

[email protected]. For game times, tickets

and other information, visit www.spacecoastsurge.com.

CCH named ‘Business of the Year’Health First’s Cape Canaveral Hospital in Cocoa

Beach was awarded the top spot in its category, “large

not–for–profit company,” at the 21st annual “Business of

the Year” Awards Ceremony held by the Better Business

Development Council of the Cocoa Beach Area Chamber

of Commerce. The panel that selected Cape Canaveral

Hospital was comprised of leaders from both the public

and private sectors. “We are honored that the Chamber

chose us for this award,” said Cape Canaveral Hospital

President Roy Wright. “Our commitment to this commu-

nity goes beyond just helping those individuals who walk

in our doors. We take our responsibility as good corporate

citizens just as seriously.” The award was presented to

Cape Canaveral Hospital during a ceremony held at the

Cocoa Village Playhouse.

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Page 13: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 13

BBN DIGESTArea firm Scientia Global winscontract from Air Force agency

Scientia Global Inc., a Melbourne professional–services

company, along with its teammates Battelle Memorial

Institute and OR Concepts Applied, has received a contract

to assist the U.S. Air Force Intelligence, Surveillance and

Reconnaissance Agency in an analysis of alternatives for

the future of its Mobile Nuclear Air Sampling (MNAS)

mission.

The contract has a potential value of $4.3 million over a

three–year period.

“Working with the Department of Defense and other

government agencies to craft new approaches that will

help stem the tide of nuclear weapons proliferation is

extremely rewarding,” said Christopher Bearden, study

lead for Scientia Global.

“ Our analysis will provide quantifiable results to help

senior DOD officials sift through an extensive range of

potential airborne solutions. The end result being a cost–

effective, sustainable, long–term capability that satisfies a

global security issue at the most affordable price to the

taxpayer.”

The MNAS mission has a longstanding and storied

history, said Dr. Martin Dougherty, Scientia Global

president.

“With the potential of increasing threats in the interna-

tional arena, it will be critical to enhance the capabilities of

the system and its host platform in the coming years,” he

said. “At Scientia Global we are very pleased to play a

critical role with this important customer and its treaty

monitoring mission. Our corporate goal has always been to

provide the highest level of support to programs of national

and international significance for the U.S. government.”

Scientia Global, founded in 2002, offers professional

services in the scientific, engineering, organizational, and

management–consulting arenas.

Church to hold ‘Holiday Bazaar’ on MIThe Georgianna Methodist Church on Merritt Island

will hold its first “Holiday Bazaar” from 8 a.m. to 2 p.m. on

Oct. 31. The event will take place in the main sanctuary of

the church, at 3295 S. Tropical Trail. More than 15

vendors will showcase a variety of handcrafted and

handmade items, including stained glass, porcelain art,

quilted purses, and sterling silver jewelry, as well as

ornaments and much more for Halloween, Thanksgiving

and Christmas.

Florida Tech professor among select groupDaniel Kirk, Florida Tech professor of mechanical and

aerospace engineering, was selected to participate in the

National Academy of Engineering’s first Frontiers of

Engineering Education symposium in Herndon, Va. The

two–and–a–half day event will offer a platform for faculty

members to share effective ways of teaching and learning

and bring what they’ve learned back to their home

institutions. The symposium will be held Nov. 15–18. Kirk

is one of 49 faculty members in the country to be chosen for

this honor. Participating colleges and universities include

Princeton University, Carnegie Mellon University, Yale

University, and Georgia Institute of Technology. The

participants were nominated by fellow engineers or deans

and chosen from a highly competitive pool of applicants.

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OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14

BBN EVENTSCatholic Campus Ministry to host retreat

Florida Tech’s Catholic Campus Ministry will present the retreat “Deliver us from

Evil” on Oct. 29 from 9 a.m. to 6 p.m. at the All–Faiths Center on the school’s Melbourne

campus. Father Michael Barry will be presenting the program. He is from the Diocese of

San Bernardino, Calif. Brown is known for his “special call to spiritual healing.” He has

been involved in the “charismatic–renewal movement since 1976” and was the director of

the Charismatic Renewal Center prayer communities in his diocese from 1980 to 1999. He

also served as evangelization director for that diocese. He has his own weekday radio

program, “Time for Hope,” which airs on KPRO radio. The retreat, which includes lunch

and beverages, costs $40. For more information, contact the Ministry at 674–8045.

WFIT Sunset Jazz Cruise Oct. 30Florida Tech’s WFIT 89.5 FM radio station, Customs Flooring Installation Inc., and

Fritz Thompson will present The Sunset Jazz Cruise from 6:30 to 9:30 p.m. on Friday,

Oct. 30, aboard the Indian River Paddlewheel Boat across from Cocoa Village. Customs

Flooring Installation is owned by one of WFIT’s DJ’s, Frank Genduso of “The Saturday

Afternoon Blues Show.” Thompson is a supporter of WFIT radio. The cruise will leave

from the Cocoa Marina. Guests will be entertained by the Mark Simmons Trio. On the

second deck, the Ron Teixiera Trio will perform. Food is being provided by River Rocks

Restaurant in Rockledge and is included in the price of $35 per person. For reservations,

call Sandi Hall at 773–6749 or 749–9700. Another contact is George Wilson at 674–8950.

Danny McKnight to address groupThe Melbourne Area Federated Republican Women will hold its “Honor the Military

Dinner and Fund–raising Auction” from 6 to 9:30 p.m. on Wednesday, Nov. 4, at the

Holiday Inn Hotel and Conference Center in Viera. The funds raised from the auction will

be used for local veterans and to send items to military servicemen and women overseas.

The guest speaker will be military hero Danny McKnight, a former U.S. Army colonel.

Family, friends and others who served or are serving in the military will be honored at the

event. To make a reservation to attend the function, call 727–1212.

Fountainhead Memorial to show off new facilityFountainhead Memorial Funeral Home and Cemetery in Palm Bay will host an open

house from 9 a.m. to 6 p.m. on Wednesday, Nov. 4, to show off its new funeral facility. The

event is open to the public. There will be door prizes, refreshments, entertainment and

guided tours of the facility and cemetery. The ribbon–cutting ceremony is set for 11 a.m.

The Brevard County Blood Bank and the Big Red Bus will be at Fountainhead on the day

of the event, from 11 a.m. to 5 p.m. Fountainhead Memorial is at 7359 Babcock St., SE.

For more information, call Ron Skitowski at 727–3977, or send an e–mail message to

ronald.skitowski@sci–us.com. The company’s Web address is www.dignitymemorial.com.

Wuesthoff in Melbourne to host holiday eventWuesthoff Medical Center in Melbourne, at 250 N. Wickham Road, will host a

“Holiday Treasures Craft Show” from 7 a.m. to 8 p.m. on Thursday, Nov. 5; from 7 a.m. to

6 p.m. on Friday, Nov. 6; and from 7 a.m. to 4 p.m. on Saturday, Nov. 7. “We want to

create a venue for people to leisurely shop and enjoy the sights, sounds, and scents of the

holiday season,” said event coordinator Carolyn Brannon of Wuesthoff Health System in

Melbourne. Multiple gift shops and boutiques from the area will have items on display

including various handmade gifts, ornaments and decorations. Mulled cider and treats

will be given out to participants while shopping for holiday gifts and décor, along with

breakfast and lunch specials served in the café. For more information, call 243–7057.

Sebastian Clambake Lagoon Festival scheduledThe Sebastian Clambake Lagoon Festival will be held from 2 to 9 p.m. on Friday, Nov.

6; from 10 a.m. to 9 p.m. on Saturday, Nov. 7; and from 10 a.m. to 5 p.m. on Sunday, Nov.

8, at Riverview Park in Sebastian. The event is free of charge. The Sebastian Clambake

Foundation Inc. organizes the festival, and the proceeds are dedicated to local nonprofit

capital projects. Volunteers from the community comprise the festival labor force. This

year there are six organizations that will benefit from the event: H.A.L.O. Animal Rescue

Shelter, Sebastian VFW, By the River Senior Housing, Sharks Youth Football, Sebastian

Boys and Girls Club, and the Sebastian Soccer Association. The foundation has granted

more than $220,000 to local charities. Anjani Cirillo serves as the president of the

Sebastian Clambake Foundation. She can be reached at (772) 473–4144 or at

[email protected]. Nancy Veidt is in charge of the volunteers. If you would

like to work at the festival, send an e–mail message to sebastianclambake@hotmail. For

more information, visit www.sebastianclambake.org.

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Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 15

&ArthealingDAY

FRIDAY October 30th

10am - 4pmSpace Coast Cancer Center

Conference Room$5 registration at the door

Morning Refreshments and Luncheon ProvidedCancer Survivors and Guests Welcome

We will have Ten Guest Artist/

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For more information and to register,

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Page 16: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 16

Cosmetic Surgery, with offices in Melbourne, Suntree and Merritt Island, coordinates the

luncheon every year.

“We are always grateful to Dr. Clevens and his wife Dani for hosting the event and

making it happen. They are crucial to the implementation and success of the event. We

couldn’t do it without them,” Paquette said.

The roster of doctors and care professionals who have committed to be being part of the

program include: Dr. Clevens; Dr. Stephanie Haridopolos, family practice; Dr. Barbara

Ash, dermatology; Dr. Ron Richardson, cosmetic dentistry; Kristen Kohl, Imperial Salon

and Spa; and Dr. Michael Diaz, breast and body plastic surgery.

The list goes on: Dr. Valorie Houk, periodontics and dental implants; Dr. Patrick

Domkowski, general surgery; Rod Stewart, Club Performax; Kim Mooty, cosmetic laser

specialist; Dr. Anita Saluja, cosmetic dermatology; Sarah Tugie, medical aesthetician; Dr.

Muhammed Aslam, cardiologist; Chef David Belusko, Gourmet 2 Order; and Susie

Sagorski, Wuesthoff Medical Center, among others scheduled participants.

Paquette said the money raised from the benefit will support a range of programs and

services offered by the Women’s Center. The organization provides counseling, financial

assistance, career guidance, job training, and transitional–housing services. Annually, the

center says it helps more than 10,000 women and their children. Jenny Gessler is the

Women’s Center executive director.

Women’s CenterContinued from page 1

Eckerd Family Foundation grant for programThe Eckerd Family Foundation has announced a grant to begin a new program that

will provide an “alternative to arrest for Brevard County youth with non–serious of-

fenses.” The $174,946 grant provides first–year support for the Civil Citation of Brevard

County Program. Civil Citation is an alternative to arrest for children and youth under 18

who commit certain misdemeanor offenses. The program offers law enforcement the

option of issuing the youth a civil citation in lieu of arrest.

Civil Citation “holds all youth accountable for their actions,” and, when needed, directs

them and their families to immediate services to keep them on track. Civil Citation is an

initiative of the Brevard County Juvenile Assessment Center (JAC) in Cocoa.

The program was developed by the JAC Advisory Board, which includes Brevard

County police chiefs and representatives from the Office of the State Attorney, Public

Defender’s Office, Brevard County Sheriff’s Office, Florida Department of Juvenile

Justice, School District Public Safety Office, Brevard County, and Crosswinds Youth

Services, and with the agreement of the Chief Judge of Circuit 18. The program will begin

as a pilot in Titusville in early October and then be expanded countywide in early 2010.

“We are pleased to support the leadership in Brevard County who have chosen to

address these very important issues. The Civil Citation option will achieve better out-

comes for youth and their families, contribute to overall public safety and do so in a cost–

effective and measurable way,” said Joe Clark, president of the Eckerd Family Founda-

tion. For more information on the program, contact Jan Lokay at Crosswinds Youth

Services at 452–0800, extension 208.

Jazz vocalist Cole to perform at Florida TechFlorida Tech’s WFIT 89.5 FM radio station and the city of Melbourne will present jazz

vocalist Linda Cole on Sunday, Oct. 25, from 3 to 6 p.m. at the Panthereum, behind the

administration building, on the Florida Tech campus in Melbourne. The event is free of

charge. Performing with Cole will be pianist Al Stevens, upright bass player Ron Pirtle

and drummer Dave Dunscombe. For more information about the program, call Sandi Hall

at 773–6749 or at 749–9700.

‘Art & Healing Day’ at Space Coast Cancer CenterSpace Coast Cancer Center in Titusville will host “Art & Healing Day” from 10 a.m. to

4 p.m. on Friday, Oct. 30. The event, which is sponsored by Space Coast Cancer Founda-

tion, will take place in the conference room. The program will feature 10 guest artists and

instructors who will be working with the various arts forms, including ceramics, mixed

media, pastels, sculpture, sketching, watercolors, jewelry, and quilting. There is a $5

registration fee at the door the day of the event. Refreshments and lunch will be provided.

The program is open to cancer survivors and guests are welcome. For more information or

to register for “Art & Healing Day,” call 268–4200, extension 3500.

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Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 19

BBN SPECIAL FOCUSGeneral Motors Corp.Continued from page 1LaCrosse, which scored very high in quality, and the 2010

GM Terrain, which is GM’s new SUV. It is being released

and is getting a lot of positive comments in the media,”

Eddie O’Donnell said.

GM’s production lines will be busy in the months ahead

as the company works to regain market share. Buick and

GMC alone are adding 10 new entries, including a Buick

plug–in hybrid compact crossover in 2011, the company

says.

At the core of the reinvention of GM is a promise to

deliver “customers greater value with strong new prod-

ucts.” As part of the company’s commitment to get “closer

to consumers,” GM is using its “FastLane” blog to gather

product research from both fans and critics. One pilot

initiative, “The Lab,” involves GM’s Advanced Design

Studio and allows users to openly talk with designers

about ideas and consumer–friendly vehicle technologies.

GM says it is committed to exceeding its customers’

expectations and giving consumers plenty of reasons to

choose a GM car or truck.

An example of GM’s commitment to quality is the

redesigned 2010 Buick LaCrosse luxury sedan, which

offers a suite of advanced intelligent personal technologies.

These include a “Side–Blind Zone” alert that notifies the

driver if the vehicle in the adjacent lane is traveling in the

driver’s “blind spot.” The LaCrosse is also available with a

rear–view camera, with the display integrated into the

navigation–system screen.

J.D. Power and Associates recently announced that

Buick tied for the highest ranking in vehicle dependability

for three–year–old models. The Buick LaCrosse was also

ranked first in the midsize–car segment, beating the

Toyota Camry, while the Buick Lucerne came in second in

the large–car category.

“Some smaller sedans are planned for the Buick line in

the near future. Hopefully, the smaller models will play a

role in helping to expand the Buick customer base,” said

Eddie O’Donnell, who has worked for the Cocoa dealership

for the past 10 years, in all areas of service and sales. He

recently was promoted to his current position, general

sales manager, from service manager.

Also GM is expecting its new, smaller SUV, the GMC

Terrain, to win over truck–buying consumers when it

arrives in showrooms. “It’s a really good–looking, fuel–

efficient SUV. We’re excited about its sales potential,” he

said.

When equipped with the new 2.4L “direct–injected

Ecotec engine” and six–speed automatic transmission, the

Terrain is EPA–rated at 22 mpg in the city and a seg-

ment–leading 32 mpg on the highway (FWD model).

On the highway, the Terrain easily tops the 27–mpg

rating of Honda CR–V, or the 28 mpg offered by the Ford

Escape. It even beats the 31–mpg highway mileage of the

Ford Escape Hybrid, GM says.

One sliver lining for auto retailers in the current

economic slowdown has been the strong sales of manufac-

turer–certified preowned vehicles. During the past several

years, manufacturer–certified used vehicles have become a

fixture on the landscape of automotive retailing.

GM launched its CUV, or Certified Used Vehicle,

program in 1997. Since then, it has sold more than 3

million certified cars.

“The certified program is attractive to consumers

because it adds a lot of value to the transaction. The buyer

is getting a vehicle with a warranty. Even though it is

preowned, the vehicle is still covered with a factory–backed

12 month, 12,000–mile, bumper–to–bumper warranty.

And that gives the individual buyer ‘peace of mind.’ It’s a

very popular program,” said Eddie O’Donnell.

Also included with the purchase of a GM certified

vehicle “is a five–year, 100,000–mile powertrain limited

warranty with no deductible. The program includes 24–

hour roadside assistance and courtesy transportation for

the lifetime of the warranty,” he said.

To be considered for the GM certified program, a vehicle

must be 2005 or newer and have less than 75,000 miles, he

said. “All GM–certified vehicles receive a thorough

multipoint inspection by a GM certified technician.” A free

Carfax report is offered on all preowned vehicles, Eddie

O’Donnell said.

After the dealer performs any necessary repairs, the

vehicle is priced, labeled with a GM CUV window sticker

and placed on the lot as an “official certified used vehicle,”

he said. Simultaneously, the certified vehicle is displayed

on a host of Web sites, including gmcertified.com.

Since launching the new company on July 10, GM says

it has made progress positioning the business for success.

A stronger dealer network is emerging from the restructur-

ing, GM says.

Eddie O’Donnell said one of the reasons his dealership

has been in business for more than 30 years in Brevard is

because “our employees take great care in assisting

customers each and every day. We have never wavered on

that commitment as a business. We realize that our

customers want to be treated with kindness and respect,

the same way we would if we were out shopping or

receiving service at a retail store.”

He adds, “We pride ourselves on the fact that we take

care of our customers the same way we would any member

of our own family. We are a family owned and operated

business, we advertise very little, and we rely heavily on

word–of–mouth and our positive reputation in the

community,” he said.

Florida’s new–vehicle dealers comprise a multibillion–

dollar retail industry and play a big role in fueling the

economy. Average sales per dealership in 2008 were $38.9

million, according to the National Automobile Dealers

Association.

The average number of employees per dealership is 64.

The dealers generate hundreds of millions of dollars of tax

revenue for state and local governments.

O’Donnell’s Quality Pontiac Buick GM Truck team

includes sale associates Joe Shook, John O’Brien, Bob

Hughes and Rob Lamarr, service advisers Kim Huckabee

and Dewayne Carter, parts department personnel Scott

Fifield and Bill Reichert, and body–shop professionals

Larry Ritter and Brian Fyda.

Page 20: Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast ...brevardbusinessnews.com/ArchiveDocs/2009/2009-10-01... · brands — Buick, GMC, Cadillac and Chevrolet. A revitalized GM,

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