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Vol. 27 No. 43 October 26, 2009 A Weekly Space Coast Business Magazine
Please see General Motors Corp., page 19
Please see Women’s Center, page 16
PRESORTEDSTANDARD
US POSTAGEPAID
BREVARD BUSINESSNEWS, INC.
By Ken Datzman
COCOA — Frederick “Fritz”
Henderson, the president and chief
executive officer of General Motors Corp.,
has been on a whirlwind tour across the
nation meeting with automotive dealers of
the 100–year–old business, once the
largest industrialized company in the
world.
His tour included a recent stop in
Orlando. There, the Harvard Business
School graduate, who stepped up as
company CEO in April, addressed GM
dealers at a conference. The audience
included a number of Brevard County
retail–channel GM operators.
Henderson was given a warm Sunshine
State welcome by a group of business-
people who were anxious to hear his words
about GM’s future plans following its swift
exit from bankruptcy in July.
“GM is expecting a really big turn-
around now that it has reorganized post–
Chapter 11,” said Eddie O’Donnell, general
sales manager of O’Donnell’s Quality
Pontiac Buick GMC Truck in Cocoa, who
attended the Orlando conference with his
father, dealer Ed O’Donnell.
“GM is looking to regain a lot of market
share in the next couple of years and plans
on ramping up its advertising to get its
message out to the public about the new
GM. I think GM’s future looks very
positive. And that was the message of the
conference. It was an upbeat meeting.
There was a lot of talk and excitement
about some of the new GM vehicles set to
be released.”
Currently, GM maintains about 19
percent market share. This year, the
automotive industry is projecting sales of
around 10.5 million units.
Leading into 2010, GM says it will
continue to focus on its customers, cars and
culture, while strengthening its four core
brands — Buick, GMC, Cadillac and
Chevrolet.
A revitalized GM, looking to become a
public company once again in 2010, is
reintroducing itself with an array of new
cars, crossovers, and trucks debuting now
through 2011, “including the 2010 Buick
GM chief tells dealersat Orlando conferenceturnaround is under way
By Ken Datzman
The seventh annual “Health, Wellness
and Beauty Luncheon,” a benefit for the
Women’s Center of Brevard County, will be
held from 11:30 a.m. to 3 p.m. on Wednes-
day, Oct. 28, at the Hilton Melbourne
Rialto Place.
The event is open to the public. Tickets
are $30 for Women’s Center members and
$35 for guests. To purchase tickets to
attend the function, visit
www.WomensCenterinBrevard.org.
Pamela Paquette, director of develop-
ment for the Women’s Center in
Melbourne, said the program typically
draws several hundred people.
“It has been a very successful event for
the Women’s Center. The Health, Wellness
and Beauty Luncheon has been growing
each year and we anticipate it will continue
to do so because the program’s concept is
unique. We are hoping for a sellout crowd
of around 280 people,” she said.
The program will feature a host of area
physicians, doctors and health–care
professionals, including cosmetic plastic
surgeons, dermatologists, cosmetic
dentists, cardiologists, podiatrists, endocri-
nologists, and medical aestheticians.
“A variety of specialists will be available
to answer questions at the event. Each
year, they do a fabulous job providing
expertise in their specialty. There will be
one or two specialists seated at each table.
The guests will have an opportunity to sit
at a table with these specialists and ask
questions that pertain to health, wellness
and beauty,” said Paquette, adding that
the event also includes a social before the
luncheon and a question–and–answer
session to close the program.
Dr. Ross Clevens’ Center for Facial
Women’s Center ‘Health, Wellness and Beauty Luncheon’ at Rialto
Eddie O’Donnell, general sales manager of O’Donnell’s Quality Pontiac Buick GMC in Cocoa,attended a GM dealer conference in Orlando where GM CEO Frederick ‘Fritz’ Henderson talkedabout the company’s future plans. ‘It was an upbeat meeting,’ said O’Donnell.
BBN photo — Adrienne B. Roth
BBN Brevard Business
News
OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2
BBN DIGESTArt and Antique Appraisal Fairat Melbourne Airport on Nov. 7
The second annual “A FABulous Affair” will be held
from 9 a.m. to 5:30 p.m. on Saturday, Nov. 7, at the
Melbourne International Airport.
The event kicks off with the Appraisal Fair and Silent
Auction held throughout the airport’s main entrance and
atrium. The public is invited to bring their fine art, estate
jewelry, antiques and collectibles for an appraisal at the
nominal fee of $10 per item or $25 for three items per
person. Curbside unloading and a courtesy shuttle will be
available as well as free validated parking.
Featured professional appraisers will include:
l Jeanenne Bell from Alabama, who specializes in
antique, estate and collectable jewelry. She has lectured all
over the country and presented a class about jewelry at the
Smithsonian Institution. She has authored many books
and is noted for her appearances on the “Antiques
Roadshow” as one of their experts on jewelry.
l Dana Holland–Beickert from Tennessee, who
specializes in fine art. Holland–Beickert holds bachelor’s
and master’s degrees in art history and is an accredited
member of the International Society of Appraisers, with a
specialty in fine art. Formerly the curator of exhibitions at
the Memphis Brooks Museum of Art, she has developed
and organized more than 65 exhibitions and site–specific
installations.
l Robin Varnes Braswell from Brevard County, who
specializes in fine art, especially Florida artists and
Highwaymen paintings. She also appraises glassware, fine
china and collectibles.
l Vicky Shaw from North Carolina, whose specialties
include ceramics. She is a generalist antiques appraiser
who also specializes in Asian and American ceramics.
l Leon Castner from Pennsylvania and Brian Kathenes
from New Jersey will be available to appraise collectibles,
figurines, documents and autographs.
A silent auction of artwork and baskets of merchandise
donated to support the Fund for Arts in Brevard will be
held throughout the day with the auction ending at 4:30
p.m.
On Saturday afternoon there will be a “share drawing”
at 5 p.m. for a chance to win up to $10,000. Chances for the
share drawing are on sale now for $20 and can be pur-
chased at www.artsbrevard.org or through the BCA and
other Brevard County cultural organizations.
Proceeds will benefit the Fund for Arts in Brevard to
build an endowment to support arts and cultural organiza-
tions and individual artists through the Brevard Cultural
Alliance. For more information about the event, call 690–
6817 or visit www.artsbrevard.org. Advance tickets for the
appraisal fair are also available online.
‘Bluegrass in Malabar’ sessions scheduledThe Town of Malarbar will present “Bluegrass in
Malabar,” weekly open jam sessions, from 2 to 5 p.m. on a
series of Sundays — Oct. 25, Nov. 1, 8, 15 and 22, and Dec.
6. The sessions, which feature local musicians, will be held
at Trailhead Park, just west of U.S. Highway 1. The
sessions are being hosted by Gary Dotson. For more
information about the program, call the Town of Malabar
at 727–7764 or contact Dotson at 724–8746.
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BBN DIGEST
BREVARD BUSINESS NEWS / 3
Food Network’s ‘Sugar Rush’ hostto keynote BCC business seminars
Warren Brown, founder of CakeLove and host of the
Food Network’s “Sugar Rush” program, will keynote the
Brevard Community College B.W. Simpkins Business
Seminar for Entrepreneurial Development.
The entrepreneur will share his success story on
Tuesday, Nov. 17, at 11 a.m. in the Bernard Simpkins Fine
Arts Center on the Cocoa campus (Building 4), and at 1:30
p.m. at the Maxwell C. King Center for the Performing
Arts in Melbourne. For more information about the
presentations, call 433–5140.
Brown also will speak on Nov. 17 at 6:30 p.m. at
Daytona State College, 1200 W. International Speedway
Blvd., in Daytona Beach. For more information, call (386)
506–3000.
He has been featured by a number of media outlets,
including “The Oprah Winfrey Show,” “The Today Show,”
“People” magazine, “Southern Living,” “Black Enterprise,”
and the “Washington Post.”
Brown, a successful attorney litigating health–care
fraud on behalf of the federal government, left his legal
career in 2000 to pursue a dream and start a business.
The Washington, D.C.–based CakeLove was founded
with a recipe he perfected. By 2006, Brown was named the
“Small Business Person of the Year” for the Washington,
D.C. market by the U.S. Small Business Administration.
The Washington Post’s “Best Bets” reader’s poll has twice
selected CakeLove as the D.C. area’s “best bakery.” His
cookbook, “CakeLove: How to Bake Cakes from Scratch,” is
a best–seller.
“Sensing that people wanted better cake,” he founded
CakeLove in 2002. “With a lot of hard work, positive word–
of–mouth advertising, and direct marketing, Brown has
grown his business from a moonlighting project into a
thriving retail business,” according to Brown’s biography.
The entrepreneur continues to build retail storefronts
and expand his product line. He donates his time to
charitable causes by “motivating young people and future
entrepreneurs to develop businesses and pursue their
passion in life.”
He is a graduate of Brown University with a bachelor’s
degree in history, and of George Washington University
with a law degree and a master’s in public health.
The Simpkins Business Seminar is a free educational
series that brings successful entrepreneurs to the area. It
is made possible by the “generosity of Bernie Simpkins,”
Brevard business leader, philanthropist and BCC friend,
said BCC President Dr. James Drake.
‘Lobster Fest’ at Canaveral LighthouseThe Cape Canaveral Lighthouse will host a “Lobster
Fest” from 3 to 7 p.m. on Saturday, Nov. 7. The price is $15
for Lighthouse members and $39 for guests. Brig. Gen.
Edward Bolton Jr., commander of the 45th Space Wing at
Patrick Air Force Base, will be the speaker. He and his
wife Patricia will be the event’s special guests. The
honorary hosts will include Dr. Maxwell King, former
president of Brevard Community College; Ralph Kennedy,
port commissioner; and Rocky Randels, Cape Canaveral
mayor. Visit www.CanaveralLight.org to register for the
event. No tickets will be available at the festival.
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BBN EDITORIAL
BBNBrevard
Business
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BREVARD BUSINESS NEWS / 4
4300 Fortune Place, Suite DWest Melbourne, FL 32904
(321) 951–7777fax (321) 951–4444
BrevardBusinessNews.com
PUBLISHERAdrienne B. Roth
EDITORKen Datzman
OFFICE MANAGERFrank Schiffmann
Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.
Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
GSA offers its renewed commitment to citizen engagementThe Web may be the new No. 1 place people go to find
information, but millions of Americans still are more
comfortable picking up the phone to find what they need.
The U.S. General Services Administration’s National
Contact Center answers the call, providing the public
with “timely and accurate” official government informa-
tion.
Each year, the National Contact Center fields
questions on new and ever–changing items of interest,
and answers more than 1.5 million calls, e–mails and
chat sessions equaling about 6,000 questions per day.
In September, GSA made the decision to continue this
service as a renewed commitment to deliver official
government information to citizens for free.
The NCC is a fully integrated, multichannel citizen–
contact center that responds to public inquiries and
requests for official government information via phone at
1–800–FED–INFO, and via Web chat at USA.gov from 8
a.m. to 8 p.m. weekdays. The center also handles orders
for consumer print publications and answers public e–
mail inquiries.
“The National Contact Center helps us achieve some
of this nation’s top priorities including, increased
transparency, enhanced public participation and more
collaboration” said Dave McClure, head of GSA’s Office of
Citizen Services and Communications, which oversees
the contact center. “Our sharing of official government
information promotes accountability.”
The NCC also allows for up to 20 percent home–based
information workers which ties in to the Office of Science
and Technology Policy’s push for solutions that create
greater telework opportunities.
The NCC answers inquiries on behalf of multiple
federal agencies, including the Department of State’s
Overseas Citizens Service hot line. In the case of an
emergency such as the 2008 attacks in Mumbai, India,
this service provided an efficient, cost–effective vehicle for
getting information to the American public about loved
ones traveling in the region.
“Getting an answer to a question about the federal
government becomes easier when you call 1–800 FED
INFO. We have information about everything from
federal jobs, foreign travel, passports, to buying surplus
government property, Social Security and much more,”
said McClure.
National Contact Center Services include:
l Information on all headquarters, regional and local
locations of all federal offices.
l Detailed instructions on applying for various
government benefits.
l Referrals and general information about all
government agencies and agency–sponsored programs.
l Order processing for Federal Citizen Information
Center and other agency publications and products.
The National Contact Center is a part of GSA’s Office
of Citizen Services. In addition to toll–free telephone
service, GSA is a one–stop source that offers helpful
government information to the public through a variety
of channels. These include USA.gov and
GobiernoUSA.gov, its Spanish language counterpart.
GSA also offers free print publications from the Federal
Citizen Information Center and other resources such as
email alerts, public service announcements, Web
Managers University and GovGab.gov, a federal blog.
GSA provides a centralized delivery system of
products and services to the federal government,
leveraging its enormous buying power to get the best
value for taxpayers, McClure said.
l Founded in 1949, GSA manages more than one–
fourth of the government’s total procurement dollars and
influences the management of $500 billion in federal
assets, including 8,600 government–owned or leased
buildings and 213,000 vehicles.
l GSA helps preserve our past and define our future,
as a steward of more than 480 historic properties, and as
manager of USA.gov, the official portal to federal
government information and services.
PIP in Merritt Island named Small Business of the Year
Police Hall of Fame celebrates 49th anniversaryThe American Police Hall of Fame in Titusville recently celebrated its 49th anniversary. The Titusville Fire and
Emergency Services was an event partner. The birthday party was attended by more than 3,000 visitors who received a
free lunch and free museum admission. Radio Disney and its “Road Crew” provided entertainment for the children. The
Brevard County Sheriff’s Office, the Titusville Police Department and the Florida Wildlife Commission took part in the
celebration as well. The event closed out a weeklong acknowledgment to fire and rescue–service personnel during
National Fire Prevention Week.
‘Walk for Love’ to raise awareness for child adoptionsIn an effort to raise awareness of the many children in Brevard available for adoption and in recognition of National
Adoption Month, Brevard Family Partnership, working with The Avenue Viera, will host its fourth annual “Walk for
Love” on Saturday, Nov. 14. Registration begins at 8:15 a.m. The walk will begin and end at the courtyard in The
Avenue Viera. To be led by Judge Charlie Crawford and his staff, more than 200 people are expected to participate in
the event, including community leaders. The public is invited to join the walk and there is no charge to participate.
Lunch will be provided to participants. Entertainment and children’s activities will be featured before and after the
event. Adoption–service providers will be present to answer questions and provide information. According to the
Administration for Children and Families, more than 129,000 children are available for adoption each year. Since 2005,
Brevard Family Partnership has helped place more than 330 children in “forever homes” with loving families.
PIP Printing and Marketing Services in Merritt Island recently received a Small Business of the Year Award from
the Cocoa Beach Area Chamber of Commerce.
The award was given in the “Technical–Manufacturing” category for companies with fewer than 25 employees. PIP
has also received previous “Business of the Quarter” awards from the Chamber.
“We’ve been nominated for this award for the last 11 years. It feels great to be recognized by the Central Brevard
County business community for the services we have been providing to local businesses for the last 13 years,” said
owner April Balmer. Balmer first joined PIP in 1999 as a graphic designer. In 2005, owners Bill and Renee Frederick
made her a principal of the firm “after mentoring her through all facets of the printing business.”
The Fredericks retired earlier this year, leaving Balmer as the sole owner of the business. Since taking over, Balmer
has focused her efforts on growing the company by providing “printing and marketing services designed to help
companies grow.” For more information about the company, send an e–mail message to [email protected] or visit
www.pip.com/MerrittIslandfl.
Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 5
BBN DIGESTElectronic assembly manufacturerimplements a lean transformation
At a time when every manufacturer recognizes the need
to drive down non–value added costs, electronic–assembly
manufacturer Syncron EMS in Melbourne is demonstrat-
ing how rapidly efficiency improvements can occur when a
company “commits itself to the purpose.”
Embarking six months ago on a sustained initiative
with the Florida Manufacturing Extension Partnership
(Florida MEP) to implement a “lean transformation”
throughout its facility, Syncron is reaping the benefits
today.
The company’s latest project to improve the production
flow and storage facility resulted in “impressive efficiency
gains.” The challenge Syncron faced is common to assem-
bly manufacturers: How to improve the warehousing and
movement of components to the shop floor.
The problem facing Syncron was identified during
initial “Lean–Training and Value–Stream Mapping
exercises that MEP project managers led with company
employees,” said Florida MEP Project Manager John
Bankey, who led the initiative.
The exercises revealed that raw materials procured
from vendors were being handled multiple times by
employees before they were released to the shop floor for
assembly, thereby wasting time and manpower, he said.
MEP project managers addressed the problem by
holding a “kaizen event” that focused on the stockroom.
Working with Syncron employees, the stockroom was
reorganized along two important principles. First, the
layout was reordered to reflect the production needs for
higher–volume customers. Second, warehouse space was
reordered so that no product was handled more than once.
Both goals were met with a striking improvement in the
efficiency of the operation, Bankey said.
“The kaizen event in the warehouse eliminated the
problem of handling electronic components multiple times
and reordered the layout so that it’s optimized for higher–
volume customers,” he said. “But equally important, the
project achieved an 11 percent reduction in space utiliza-
tion. By freeing up that much warehouse space, the
company was able to move set–up and component–
preparation operations from the manufacturing floor into
the stockroom, which in turn benefited the shop floor.”
Bankey said he was impressed by the determination
with which company managers implemented improve-
ments identified in the Value–Stream Mapping exercise.
“The exercise generated 20 ideas for continuous
improvement that will reduce or eliminate waste in the
RFQ to parts kitting process,” Bankey said. “In all my
years of leading continuous–improvement efforts, I’ve
never seen a company do such an outstanding job of
implementing the ideas in such a short amount of time.”
Syncron President John Sjolander expressed his
satisfaction with the outcome of the initiative.
“Even with high–expectations for our team, we did not
expect to be able to achieve this much this quickly. But
with Florida MEP assistance, we not only were able to
improve on our plan for continuous improvement, but we
also were able to implement the improvements immedi-
ately. And importantly, we were able to implement it
without impacting production.”
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BREVARD BUSINESS NEWS / 7
BCC Career Centers are bridgebetween college and employment
For area students Rachel Brown and Pilar Walker, the
Brevard Community College Career Center on the Palm
Bay campus provides them the opportunity to research
positions in business, marketing, technology and medicine
and be better prepared for employment.
Brown, a BCC student, and Walker, a student at the
University of Central Florida, find the career center filled
with a wealth of information that can direct them to a
productive career choice. “There are a lot of different things
I could do,” Brown said. “But, it’s a matter of narrowing it
down to the field I like.”
Richard Belton, director of BCC’s Palm Bay Career
Campus Center, said the program offers a host of services
including Myers Briggs testing, which focuses on personal-
ity types, interpersonal styles, and an individual’s
strengths and weaknesses.
“Our motto at the career center is ‘Dream it! Explore it!
Plan it!’ We assist students in finding a career to match
their interests, work values and personality types so that
they will find fulfillment and passion in whatever career
they choose. From there, they can build a plan for their
future and make their dreams a reality,” he said.
Workshops include career analysis, resume writing,
interviewing skills, computer training, research and labor–
market information, job search, self–assessment, and
planning and development training.
Belton said the goal of the centers is to provide re-
sources that will assist students, alumni, or job–seekers
from the community in developing and implementing an
effective career plan.
Walker, a 20–year–old psychology major, said the
career center offers resources that will help her determine
her career and find a job. “I’m in school so that I can find a
job,” Walker said. “When I’m done with school, hopefully,
I’ll find employment.”
Dr. Linda Miedema, provost of the BCC Titusville
campus, said, “The Titusville Career Center provides a
wonderful opportunity for students to explore and evaluate
potential careers. They can review areas of interest in
finding a job so that they may make appropriate career
choices for themselves.”
She added, “Students can receive one–on–one advice on
resume building and interviewing skills and update their
computer skills. We also have a number of continuing–
education opportunities to assist students in honing skills
and further exposing them to career choices.”
For more information about the career centers, call
632–1111. The hours of the centers are:
l Titusville campus, Monday–Thursday, 8 a.m. to 5:30
p.m., N. Earl Jones Building (Building 1, Room 143).
l Cocoa campus, Monday–Thursday, 8 a.m. to 5:30
p.m., Dr. Mary Cathyrne Park Classroom (Building 9,
Room 106).
l Melbourne campus, Monday, Tuesday and Wednes-
day, 8 a.m. to 5:30 p.m.; and Thursday, 7:30 a.m. to 5 p.m.,
Parrish Student Center, (Building 10, Room 112).
l Palm Bay campus, Monday, Tuesday, Wednesday, 8
a.m. to 5:30 p.m.; and Thursday, 9:30 a.m. to 7 p.m.,
Library/Science (Building 2, Room 161).
Evening hours by appointment.
Zipper
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BREVARD BUSINESS NEWS / 8
Businessman Harvey Masseynew member of Rollins board
ORLANDO — Business leader and philanthropist
Harvey Massey, CEO and founder of Orlando–based
Massey Services Inc., has been named chairman of the
board of advisors for the Rollins College Center for
Advanced Entrepreneurship.
Massey was introduced as board chair at a reception
held at the Cornell Fine Arts Museum on the Rollins
College campus in Winter Park.
“It is an honor to have the founder of one of the top
companies in Central Florida chair our board of advisors,”
said Cari Coats, executive director at the Center for
Advanced Entrepreneurship. “Mr. Massey is the essence
of entrepreneurship, and we welcome both his experience
and his vision to help guide the Center and our students
to success.”
The board is composed of entrepreneurial business
leaders, many of whom have been guest lecturers in
Rollins MBA classes, have been panelists and speakers in
seminars and workshops, and have judged the Center’s
Venture Plan competitions.
“Harvey Massey is a great friend of Rollins College
and an outstanding entrepreneurial success story,” said
Craig McAllaster, dean of the Roy E. Crummer Graduate
School of Business. “We’re so fortunate to have his
leadership, his history and his passion to share with our
students.”
Massey, along with the other advisory board mem-
bers, will help fulfill the mission of the Center for
Advanced Entrepreneurship by mentoring Rollins MBA
students as well as CEOs of second–stage businesses by
advising and sharing growth strategies.
“This was a very easy decision for me,” said Massey. “I
care deeply about education, business and entrepreneur-
ial leadership. All of that comes together at the Center for
Advanced Entrepreneurship. I’m honored to help in any
way I can to develop future business leaders.”
B&N to host ‘Legally Blonde’ castBarnes & Noble in West Melbourne will host mem-
bers of the National Broadway Touring cast of “Legally
Blonde,” which is showing at BCC’s King Center for the
Performing Arts in Melbourne. The public will be able to
“meet and greet” cast members at 5 p.m. on Thursday,
Nov. 5. The store is at 1955 W. New Haven Ave. For more
information about the event, call 726–8817 or send an e–
mail message to [email protected].
Tech alumnus wins Crystal Reel AwardA Crystal Reel Award was given to Florida Tech
alumnus Barry Eager at the 20th annual Florida Motion
Picture and Television Association awards, recently held
in Plant City. Eager produced the six–minute video, in
partnership with Florida Tech. The video, “The Scott
Center for Autism Treatment,” showcases the university’s
work in treating autism. Eager, who graduated in 1989
with a bachelor’s degree in aviation management, also
won a Crystal Reel Award for his video work for the
university in 2007. That award was for his production of
the university’s 50th Anniversary Golden Anniversary
Campaign video. Eager is founder and president of
Phantom Films of Florida. He lives in Indialantic.
Catholic Charities
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BBN DIGESTSpace Coast FPRA installsboard members at meeting
Geo Ropert of Ropert Communications Group was
installed as the new president of the Space Coast Chapter
of the Florida Public Relations Association.
He and other new board members were installed by
past president Suzanne Sparling of United Way of Brevard
at the Professional Development Program on Sept. 16.
Joining Ropert on the board are Katherine Sonn of
Century Oaks, as president–elect; Tina Lange of Space
Florida, as executive vice president and treasurer; and
Kimberly Eye of the Economic Development Commission
of Florida’s Space Coast, as secretary.
Supporting positions will be held by Alecia McCoy of
United Way of Brevard, as vice president of awards/
recognition; and Michele Murrell of Maxwell C. King
Center for the Performing Arts, as vice president of
resource development.
Several space–industry professionals will serve on the
board this year. They include Andrea Farmer of Kennedy
Space Center Visitor Complex, who continues as vice
president of accreditation; Amber Philman of NASA, as
vice president of membership; David Waters of United
Space Alliance, as vice president of community relations;
and Carey Beam of Craig Technologies, as vice president of
communications.
Local businessowner Barry Eager of Phantom Films of
Florida will serve as the chapter’s historian, and Cyndi
Hernandez of Brevard Family Partnership is the board’s
member–at–large.
The immediate past president, Amelia Woodbridge of
McBride Woodbridge Marketing, led the Space Coast
membership in earning a chapter award for “Community
Service” at the 2009 state conference in August for hosting
the Corporate Spelling Bee and working with the Junior
League’s “Cygnet House” project.
Visit www.SpaceCoastFPRA.com for more information.
Centre at Suntree Free Family FestivalThe Centre at Suntree, 6300 N. Wickham Road, will
host its Free Family Festival from 10 a.m. to 2 p.m. on
Saturday, Nov. 7. The plaza is located just north of the
Pineda Causeway in Suntree. It is anchored by the YMCA
and Charlie & Jake’s Barbecue. The event will feature a
host of activities for youngsters.
Attorney Fischer joins firm in MelbourneJason Fischer has joined Zies, Widerman & Malek in
Melbourne as a patent attorney. Fischer practices in the
firm’s Intellectual Property Department, dealing with
Internet law and e–commerce issues, and intellectual–
property litigation. Fischer earned his bachelor’s degree in
computer science from the University of Florida. Before
attending law school, he worked as a computer program-
mer and software consultant with Distributed Intelligence
Systems Inc. Fischer earned his law degree from Barry
University in May and was admitted to the Florida Bar in
September. He is also admitted to practice before the U.S.
Patent and Trademark Office as a registered patent
attorney. Zies, Widerman & Malek has offices in
Melbourne and in greater Washington, D.C. Fischer posts
intellectual–property articles on the firm’s blog at
tacticalip.com. Visit LegalTeamUSA.com.
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funded some upgrades of materials, including
providing a marble countertop in the lobby area
of the building. ‘I have one of these in my
warehouse. I think it would look really good here.’
His adaptability, his willingness to work with us
was incredible. If we didn’t like a color, he would
change it. Ron’s expertise of construction was the
most important thing.”
Miles said he “was able to get us the best rates
with the contractors who worked the project. He
was able to get us tile at a discount and other
materials. But there were no cutting corners on
the project because Ron is a quality–minded
general contactor.”
Foleno worked closely with governmental
agencies on the permitting requirements for the
renovation. “We go 100 percent into a project,”
said Foleno, who has been a design–build general
contractor in Brevard for more than 25 years and
got started in the business not long out of college,
working with his brother Gary, building homes in
the county.
“It took a lot of time and effort to get the result
we wanted, but I think we turned out a very good
product within the project’s budget. By most
commercial standards, this is a green renova-
tion,” Ron Foleno added.
His company used organic paints on the walls
and natural–fiber carpets, for instance. It also put
a new roof on the 20,000–square–foot main
building. The roof meets the U.S. government’s
new energy guidelines. The facility has a new
state–of–the–art air–conditioning system, too.
Miles said the main facility “was one huge hall
before the renovation. There was no lobby or
separate offices. He renovated the campus to fit
our needs. Ron also is overseeing the construction
of a 2,000–square–foot storage unit on campus.”
Ron Foleno said he did not realize the “vast
network of programs the Children’s Home
Society provides in the community. It’s amazing
the services they offer.”
Miles said “on any given day in Brevard
County we are serving about 800 children and
families.” The CHS services include “Healthy
Start” for new mothers and babies, and a
Transitional Living Program for women 18 to 23
“who are transitioning into adulthood and need
extra support.”
The Hacienda Girls Ranch has been a
centerpiece of the CHS mission. In 2007, there
were more than 165,000 reports of child abuse
and neglect in Florida, according to the CHS. Of
that number, 163 children died as a result of
abuse or neglect.
The local CHS has a $5.6 million operating
By Ken Datzman
Teresa Miles, executive director of the
Brevard division of the Children’s Home Society
of Florida, has some kind words for longtime area
businessman Ron Foleno.
“His generosity toward our organization has
been remarkable. I don’t know what we would
have done without Ron’s support,” she said.
About one year ago, the local Children’s Home
Society of Florida realized it was going to have
financial difficulty maintaining its Hacienda
Girls Ranch in Melbourne. The downturn in the
economy was one factor.
Miles said two of the buildings on the campus
were vacant “because of the successes we’ve had
in child welfare in Brevard and the decreased
need for children being placed into residential
group care, which is a really good thing for the
community. But it impacted the organization
financially.”
She put in motion a plan to “keep the doors
open” at the Hacienda Girls Ranch on Croton
Road “and serve the girls who need us.” The
ranch provides a safe haven for up to 20 “abused,
neglected or abandoned” girls from the ages of 12
to 17.
Miles said she focused on slicing her
organization’s overhead. The CHS was leasing a
10,000–square–foot facility in Suntree and
paying roughly $120,000 a year, Miles said. “We
had our ‘Healthy Start’ staff housed there, our
Target Case Management team and a host of
programs. So, we started talking about the
feasibility of moving all those operations to the
Melbourne campus.”
She sent an e–mail message to her board of
directors: “Does anyone know of a really good
local general contactor who would be willing to
work with us pretty inexpensively to redesign
some of the buildings at Hacienda?”
Jim Taylor replied and suggested Ron Foleno,
founder and president of Tuscany Inc., a longtime
business that specializes in commercial construc-
tion. Miles said they met with Foleno in February
of this year and began talking about the project.
“Ron told us it was something he really
believed in and offered his services free of charge.
He was on site from 20 to 40 hours a week
supervising the day–to–day operations of every
contractor and vendor involved in the renovation.
He coordinated everything to do with the
renovation project,” Miles said.
She added, “We estimate the services he
provided at well over $100,000. He personally
General contactor Ron Foleno of Tuscany Inc. reaches out to theChildren’s Home Society, donates company’s services overseeingextensive renovation of the organization’s Melbourne campus
budget. Leslie Bardo, CHS development director in Melbourne, said her
organization is “always seeking funding and in–kind contributions from the
community.”
CHS has “a big holiday drive coming up. We’ll be collecting gifts for the
kids we’re caring for and the community can take part in the event. Brevard
Countians can donate a holiday gift to a child. The CHS also has a back–to–
school drive in the summer and collects backpacks and school supplies for
youngsters,” Bardo said.
The CHS recently dedicated a room in its main facility to Ron Foleno.
“We wanted to recognize him for his support of the Children’s Home Society.
We also honored Ron as our ‘Business Partner of the Year’ at a breakfast in
September,” Miles said. Off the lobby area of the building is “The Ron
Foleno Room.”
His company’s newest project is Suntree Professional Park, at Turner
Road and Suntree Boulevard. The park will contain more than 50,000
square feet in three phases, he said.
The Children’s Home Society recently honored general contactor Ron Foleno, whosecompany provided an estimated $100,000 of in–kind construction services for acampus renovation project. From left: Teresa Miles, executive director of CHS;Foleno, president of Tuscany Inc.; and Leslie Bardo, CHS development director.
BBN photo — Adrienne B. Roth
Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009
BBN BUSINESS
By Ken Datzman
The Brevard Indo–American Medical and
Dental Association is reaching out to all physi-
cians and dentists on the Space Coast through a
social event designed to benefit and raise
awareness of United Way of Brevard County’s
Alexis de Tocqueville Society.
Tocqueville was a French political thinker and
historian best known for his book “Democracy in
America,” which was published after his travels in
the U.S. in the 1700s.
Tocqueville Society members support their
United Ways annually through gifts of $10,000 or
more. The newest local members of the giving
society are businessowners Mike Shah and his
wife Rashmi. They also are lifetime members of
BIMDA.
An organization with 200 professionals,
BIMDA will host its first Physicians Social Mixer
from 6 to 8 p.m. on Tuesday, Nov. 3, at Mercedes–
Benz, Porsche, Audi on Nasa Boulevard in
Melbourne. The event is free of charge and being
sponsored by the Shahs, who will be honored at
the function for their financial commitment to
United Way of Brevard. To make a reservation to
attend the social, call Chris Logan at United Way
at 631–2740, or send an e–mail message to
“I think the Social Mixer is going to be a great
avenue to reach physicians and dentists in the
community and generate awareness of how
United Way of Brevard is helping needy residents
in the region,” said Dr. Sudeshna “Sue” Mitra, a
practicing physician with Osler Medical and
president and chairperson of BIMDA. “We look
forward to nurturing a long–term relationship
with United Way and supporting this outstanding
organization.”
“Physicians are pulled in so many ways,”
added Rob Rains, president of United Way of
Brevard. “They get up very early in the morning
and make their rounds at the hospitals. They are
seeing patients all day. They have paperwork to
complete. They have medical records to tran-
scribe. Many area physicians run their own
practices, too, so it’s hard for them to carve out
free time and that’s what the Social Mixer is
about. They can connect with each other in a
comfortable setting and learn how they can help
their community.”
George and Liz Mikitarian serve as
Tocqueville Society chairs for United Way of
Brevard. George Mikitarian is president and chief
executive officer of Parrish Medical Center in
Titusville.
The event’s keynote speaker will be Howard
Lance, president, chairman and chief executive
officer of Melbourne–based Harris Corp., whose
company is very active supporting charitable
organizations in the county and United Way in
general.
Rains said the Social Mixer offers his organiza-
tion a unique platform to tap a professional base
of people “we have not been successful in reach-
ing. This type of event affords us the opportunity
to make our case and have somebody like Howard
Lance talk about why he and his wife Christine
give to United Way and are supporters of it. This
gathering presents a great opportunity for our
organization and hopefully the event will yield
support.”
BIMDA feels “very fortunate to embrace
Howard Lance, the chairman, president and CEO
of a well–recognized international company, as
the speaker for the Social Mixer. It definitely
helps raise BIMDA’s visibility to a corporate
level,” added Dr. Mitra, an internal medicine
specialist in Melbourne.
Lance is a former chairman of the United Way
of Brevard board of directors. The local United
Way helps fund 46 member agencies in the
county and 76 programs. “United Way reaches
out to so many charities in the county,” said Glad
Kurian, volunteer executive director of BIMDA
and event chairman for the Social Mixer. “That’s
the reason we were attracted to United Way.”
Kurian, a Florida Tech M.B.A. graduate, is a
financial professional with Morgan Stanley Smith
Barney LLC in Orlando.
Rains, who is in his 15th year guiding the local
United Way, said his organization has “worked
hard to build a level of trust in the community.
Supporters of United Way can have full confi-
dence knowing their dollars are helping people
who really need help, and there is an efficiency
and effectiveness to giving through United Way. I
think we are a model organization in a lot of
respects.”
The impact United Way of Brevard is making
in the county caught the eye of entrepreneur Mike
Shah, president and founder of Southeast Petro
Distributors Inc. headquartered in Cocoa. He and
his wife made a pledge to the Tocqueville Society
of United Way of Brevard.
“Our family has made a fantastic life in this
community. It has given us a lot. America has
given us a lot,” said Mike Shah, who started his
business with one gasoline station and today
oversees a gas and oil–distribution network that
serves Florida, Georgia, Alabama and Tennessee.
BIMDA’s first Physicians Social Mixer to benefit United Way, set forMercedes–Benz, Porsche, Audi; the Shahs, new UW TocquevilleSociety members, to be honored; Harris Corp.’s Lance is keynoter
BREVARD BUSINESS NEWS / 11
“We have lived in Brevard County for a long time and the community has
given us the opportunity to build a successful business,” added Rashmi
Shah. “We are happy to help United Way of Brevard. It’s an outstanding
organization that is reaching a lot people who need help in the community.
These are challenging times for individuals and families.”
Mike Shah said he credits his wife for their company’s long–running
success. “At the end of the day, I can only do so much. She drives the success
of the business. When my wife says jump, I always ask ‘how high?’ That’s the
way it’s always been with me.”
Kurian said their “gesture is overwhelming, not only to BIMDA but also
to the community at large. The Shahs have shown a leadership gesture in
the community that is very magnanimous.”
The Shahs’ contact at United Way of Brevard was through Suzanne
Sparling, vice president of investor relations. Sparling said United Way of
Brevard is working to better connect with the growing Indian population in
the county.
“One thing really special about our organization, and it is something
Mike and Rashmi embraced, is that we currently have five United Ways
within India,” said Sparling. “This makes it convenient for the Indian
community not only to support the local needs but also to give back to their
homeland.”
BBN photo — Adrienne B. Roth
BIMDA’s inaugural Physicians Social Mixer will be held on Tuesday, Nov. 3, atMercedes–Benz, Porsche, Audi in Melbourne. From left: Rob Rains, United Way ofBrevard president; Glad Kurian, BIMDA executive director; Dr. Sue Mitra, BIMDApresident; Suzanne Sparling, V.P. of investor relations for United Way; Rashmi Shah,Southeast Petro Distributors; Susan McGrath, V.P. of resource development for UnitedWay; and Mike Shah, Southeast Petro Distributors.
OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information
BBN DIGEST
BREVARD BUSINESS NEWS / 12
NSF awards Florida Tech’s Bush$375,000 to study climate change
Mark Bush, Florida Tech professor of biological
sciences, has been awarded $375,199 from the National
Science Foundation to study the evidence of past climate
change using Central American lakes.
Bush will lead an international team of researchers as
they investigate the last time the Earth was warmer
than it is today. These key questions will be addressed
during the study: Does a warmer world lead to less stable
climates? To what extent will coming climate change
force migration of species?
Before the last ice age, between 115,000 and 129,000
years ago, there was an interglacial period with tempera-
tures about two degrees C warmer than those of today.
The study will examine fossil pollen to reconstruct
vegetation, fossil charcoal to quantify past fire regimes,
and fossil diatoms — a type of phytoplankton — to track
lake level and water quality.
“Looking at previous warm periods allows us to gain
insights from history that may directly apply to setting
policy and strategy for both development and conserva-
tion,” said Bush. “Because changes in sea–surface
temperature are so important in controlling climate, we
wanted to find suitable records in areas that are strongly
and directly influenced by the ocean.”
The data should be of interest to climate modelers as
they prepare projections for Earth under a greenhouse
climate and to agronomists and foresters as they plan
food and timber production for the rest of the 21st
century.
Space Coast Surge seeks host familiesThe Space Coast Surge of the Florida Winter Baseball
League will open its season at 7 p.m. on Oct. 30 at Cocoa
Expo. The Surge is seeking host families. This program
gives fans a unique opportunity to be a part of the Surge
organization. Host families are asked to provide a
furnished room and bathroom facilities for the players. In
appreciation, each family will receive two season tickets
and be invited to all Surge VIP events. If you are
interested in hosting a professional baseball player, or
have other inquiries about the Surge, contact Rusty
Edwards at 733–2777 or send an e–mail message to
[email protected]. For game times, tickets
and other information, visit www.spacecoastsurge.com.
CCH named ‘Business of the Year’Health First’s Cape Canaveral Hospital in Cocoa
Beach was awarded the top spot in its category, “large
not–for–profit company,” at the 21st annual “Business of
the Year” Awards Ceremony held by the Better Business
Development Council of the Cocoa Beach Area Chamber
of Commerce. The panel that selected Cape Canaveral
Hospital was comprised of leaders from both the public
and private sectors. “We are honored that the Chamber
chose us for this award,” said Cape Canaveral Hospital
President Roy Wright. “Our commitment to this commu-
nity goes beyond just helping those individuals who walk
in our doors. We take our responsibility as good corporate
citizens just as seriously.” The award was presented to
Cape Canaveral Hospital during a ceremony held at the
Cocoa Village Playhouse.
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Share Drawing* winner drawn at 5:00
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Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 26, 2009 BREVARD BUSINESS NEWS / 13
BBN DIGESTArea firm Scientia Global winscontract from Air Force agency
Scientia Global Inc., a Melbourne professional–services
company, along with its teammates Battelle Memorial
Institute and OR Concepts Applied, has received a contract
to assist the U.S. Air Force Intelligence, Surveillance and
Reconnaissance Agency in an analysis of alternatives for
the future of its Mobile Nuclear Air Sampling (MNAS)
mission.
The contract has a potential value of $4.3 million over a
three–year period.
“Working with the Department of Defense and other
government agencies to craft new approaches that will
help stem the tide of nuclear weapons proliferation is
extremely rewarding,” said Christopher Bearden, study
lead for Scientia Global.
“ Our analysis will provide quantifiable results to help
senior DOD officials sift through an extensive range of
potential airborne solutions. The end result being a cost–
effective, sustainable, long–term capability that satisfies a
global security issue at the most affordable price to the
taxpayer.”
The MNAS mission has a longstanding and storied
history, said Dr. Martin Dougherty, Scientia Global
president.
“With the potential of increasing threats in the interna-
tional arena, it will be critical to enhance the capabilities of
the system and its host platform in the coming years,” he
said. “At Scientia Global we are very pleased to play a
critical role with this important customer and its treaty
monitoring mission. Our corporate goal has always been to
provide the highest level of support to programs of national
and international significance for the U.S. government.”
Scientia Global, founded in 2002, offers professional
services in the scientific, engineering, organizational, and
management–consulting arenas.
Church to hold ‘Holiday Bazaar’ on MIThe Georgianna Methodist Church on Merritt Island
will hold its first “Holiday Bazaar” from 8 a.m. to 2 p.m. on
Oct. 31. The event will take place in the main sanctuary of
the church, at 3295 S. Tropical Trail. More than 15
vendors will showcase a variety of handcrafted and
handmade items, including stained glass, porcelain art,
quilted purses, and sterling silver jewelry, as well as
ornaments and much more for Halloween, Thanksgiving
and Christmas.
Florida Tech professor among select groupDaniel Kirk, Florida Tech professor of mechanical and
aerospace engineering, was selected to participate in the
National Academy of Engineering’s first Frontiers of
Engineering Education symposium in Herndon, Va. The
two–and–a–half day event will offer a platform for faculty
members to share effective ways of teaching and learning
and bring what they’ve learned back to their home
institutions. The symposium will be held Nov. 15–18. Kirk
is one of 49 faculty members in the country to be chosen for
this honor. Participating colleges and universities include
Princeton University, Carnegie Mellon University, Yale
University, and Georgia Institute of Technology. The
participants were nominated by fellow engineers or deans
and chosen from a highly competitive pool of applicants.
Courtyardpick up BBN
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OCTOBER 26, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14
BBN EVENTSCatholic Campus Ministry to host retreat
Florida Tech’s Catholic Campus Ministry will present the retreat “Deliver us from
Evil” on Oct. 29 from 9 a.m. to 6 p.m. at the All–Faiths Center on the school’s Melbourne
campus. Father Michael Barry will be presenting the program. He is from the Diocese of
San Bernardino, Calif. Brown is known for his “special call to spiritual healing.” He has
been involved in the “charismatic–renewal movement since 1976” and was the director of
the Charismatic Renewal Center prayer communities in his diocese from 1980 to 1999. He
also served as evangelization director for that diocese. He has his own weekday radio
program, “Time for Hope,” which airs on KPRO radio. The retreat, which includes lunch
and beverages, costs $40. For more information, contact the Ministry at 674–8045.
WFIT Sunset Jazz Cruise Oct. 30Florida Tech’s WFIT 89.5 FM radio station, Customs Flooring Installation Inc., and
Fritz Thompson will present The Sunset Jazz Cruise from 6:30 to 9:30 p.m. on Friday,
Oct. 30, aboard the Indian River Paddlewheel Boat across from Cocoa Village. Customs
Flooring Installation is owned by one of WFIT’s DJ’s, Frank Genduso of “The Saturday
Afternoon Blues Show.” Thompson is a supporter of WFIT radio. The cruise will leave
from the Cocoa Marina. Guests will be entertained by the Mark Simmons Trio. On the
second deck, the Ron Teixiera Trio will perform. Food is being provided by River Rocks
Restaurant in Rockledge and is included in the price of $35 per person. For reservations,
call Sandi Hall at 773–6749 or 749–9700. Another contact is George Wilson at 674–8950.
Danny McKnight to address groupThe Melbourne Area Federated Republican Women will hold its “Honor the Military
Dinner and Fund–raising Auction” from 6 to 9:30 p.m. on Wednesday, Nov. 4, at the
Holiday Inn Hotel and Conference Center in Viera. The funds raised from the auction will
be used for local veterans and to send items to military servicemen and women overseas.
The guest speaker will be military hero Danny McKnight, a former U.S. Army colonel.
Family, friends and others who served or are serving in the military will be honored at the
event. To make a reservation to attend the function, call 727–1212.
Fountainhead Memorial to show off new facilityFountainhead Memorial Funeral Home and Cemetery in Palm Bay will host an open
house from 9 a.m. to 6 p.m. on Wednesday, Nov. 4, to show off its new funeral facility. The
event is open to the public. There will be door prizes, refreshments, entertainment and
guided tours of the facility and cemetery. The ribbon–cutting ceremony is set for 11 a.m.
The Brevard County Blood Bank and the Big Red Bus will be at Fountainhead on the day
of the event, from 11 a.m. to 5 p.m. Fountainhead Memorial is at 7359 Babcock St., SE.
For more information, call Ron Skitowski at 727–3977, or send an e–mail message to
ronald.skitowski@sci–us.com. The company’s Web address is www.dignitymemorial.com.
Wuesthoff in Melbourne to host holiday eventWuesthoff Medical Center in Melbourne, at 250 N. Wickham Road, will host a
“Holiday Treasures Craft Show” from 7 a.m. to 8 p.m. on Thursday, Nov. 5; from 7 a.m. to
6 p.m. on Friday, Nov. 6; and from 7 a.m. to 4 p.m. on Saturday, Nov. 7. “We want to
create a venue for people to leisurely shop and enjoy the sights, sounds, and scents of the
holiday season,” said event coordinator Carolyn Brannon of Wuesthoff Health System in
Melbourne. Multiple gift shops and boutiques from the area will have items on display
including various handmade gifts, ornaments and decorations. Mulled cider and treats
will be given out to participants while shopping for holiday gifts and décor, along with
breakfast and lunch specials served in the café. For more information, call 243–7057.
Sebastian Clambake Lagoon Festival scheduledThe Sebastian Clambake Lagoon Festival will be held from 2 to 9 p.m. on Friday, Nov.
6; from 10 a.m. to 9 p.m. on Saturday, Nov. 7; and from 10 a.m. to 5 p.m. on Sunday, Nov.
8, at Riverview Park in Sebastian. The event is free of charge. The Sebastian Clambake
Foundation Inc. organizes the festival, and the proceeds are dedicated to local nonprofit
capital projects. Volunteers from the community comprise the festival labor force. This
year there are six organizations that will benefit from the event: H.A.L.O. Animal Rescue
Shelter, Sebastian VFW, By the River Senior Housing, Sharks Youth Football, Sebastian
Boys and Girls Club, and the Sebastian Soccer Association. The foundation has granted
more than $220,000 to local charities. Anjani Cirillo serves as the president of the
Sebastian Clambake Foundation. She can be reached at (772) 473–4144 or at
[email protected]. Nancy Veidt is in charge of the volunteers. If you would
like to work at the festival, send an e–mail message to sebastianclambake@hotmail. For
more information, visit www.sebastianclambake.org.
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Morning Refreshments and Luncheon ProvidedCancer Survivors and Guests Welcome
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Cosmetic Surgery, with offices in Melbourne, Suntree and Merritt Island, coordinates the
luncheon every year.
“We are always grateful to Dr. Clevens and his wife Dani for hosting the event and
making it happen. They are crucial to the implementation and success of the event. We
couldn’t do it without them,” Paquette said.
The roster of doctors and care professionals who have committed to be being part of the
program include: Dr. Clevens; Dr. Stephanie Haridopolos, family practice; Dr. Barbara
Ash, dermatology; Dr. Ron Richardson, cosmetic dentistry; Kristen Kohl, Imperial Salon
and Spa; and Dr. Michael Diaz, breast and body plastic surgery.
The list goes on: Dr. Valorie Houk, periodontics and dental implants; Dr. Patrick
Domkowski, general surgery; Rod Stewart, Club Performax; Kim Mooty, cosmetic laser
specialist; Dr. Anita Saluja, cosmetic dermatology; Sarah Tugie, medical aesthetician; Dr.
Muhammed Aslam, cardiologist; Chef David Belusko, Gourmet 2 Order; and Susie
Sagorski, Wuesthoff Medical Center, among others scheduled participants.
Paquette said the money raised from the benefit will support a range of programs and
services offered by the Women’s Center. The organization provides counseling, financial
assistance, career guidance, job training, and transitional–housing services. Annually, the
center says it helps more than 10,000 women and their children. Jenny Gessler is the
Women’s Center executive director.
Women’s CenterContinued from page 1
Eckerd Family Foundation grant for programThe Eckerd Family Foundation has announced a grant to begin a new program that
will provide an “alternative to arrest for Brevard County youth with non–serious of-
fenses.” The $174,946 grant provides first–year support for the Civil Citation of Brevard
County Program. Civil Citation is an alternative to arrest for children and youth under 18
who commit certain misdemeanor offenses. The program offers law enforcement the
option of issuing the youth a civil citation in lieu of arrest.
Civil Citation “holds all youth accountable for their actions,” and, when needed, directs
them and their families to immediate services to keep them on track. Civil Citation is an
initiative of the Brevard County Juvenile Assessment Center (JAC) in Cocoa.
The program was developed by the JAC Advisory Board, which includes Brevard
County police chiefs and representatives from the Office of the State Attorney, Public
Defender’s Office, Brevard County Sheriff’s Office, Florida Department of Juvenile
Justice, School District Public Safety Office, Brevard County, and Crosswinds Youth
Services, and with the agreement of the Chief Judge of Circuit 18. The program will begin
as a pilot in Titusville in early October and then be expanded countywide in early 2010.
“We are pleased to support the leadership in Brevard County who have chosen to
address these very important issues. The Civil Citation option will achieve better out-
comes for youth and their families, contribute to overall public safety and do so in a cost–
effective and measurable way,” said Joe Clark, president of the Eckerd Family Founda-
tion. For more information on the program, contact Jan Lokay at Crosswinds Youth
Services at 452–0800, extension 208.
Jazz vocalist Cole to perform at Florida TechFlorida Tech’s WFIT 89.5 FM radio station and the city of Melbourne will present jazz
vocalist Linda Cole on Sunday, Oct. 25, from 3 to 6 p.m. at the Panthereum, behind the
administration building, on the Florida Tech campus in Melbourne. The event is free of
charge. Performing with Cole will be pianist Al Stevens, upright bass player Ron Pirtle
and drummer Dave Dunscombe. For more information about the program, call Sandi Hall
at 773–6749 or at 749–9700.
‘Art & Healing Day’ at Space Coast Cancer CenterSpace Coast Cancer Center in Titusville will host “Art & Healing Day” from 10 a.m. to
4 p.m. on Friday, Oct. 30. The event, which is sponsored by Space Coast Cancer Founda-
tion, will take place in the conference room. The program will feature 10 guest artists and
instructors who will be working with the various arts forms, including ceramics, mixed
media, pastels, sculpture, sketching, watercolors, jewelry, and quilting. There is a $5
registration fee at the door the day of the event. Refreshments and lunch will be provided.
The program is open to cancer survivors and guests are welcome. For more information or
to register for “Art & Healing Day,” call 268–4200, extension 3500.
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BBN SPECIAL FOCUSGeneral Motors Corp.Continued from page 1LaCrosse, which scored very high in quality, and the 2010
GM Terrain, which is GM’s new SUV. It is being released
and is getting a lot of positive comments in the media,”
Eddie O’Donnell said.
GM’s production lines will be busy in the months ahead
as the company works to regain market share. Buick and
GMC alone are adding 10 new entries, including a Buick
plug–in hybrid compact crossover in 2011, the company
says.
At the core of the reinvention of GM is a promise to
deliver “customers greater value with strong new prod-
ucts.” As part of the company’s commitment to get “closer
to consumers,” GM is using its “FastLane” blog to gather
product research from both fans and critics. One pilot
initiative, “The Lab,” involves GM’s Advanced Design
Studio and allows users to openly talk with designers
about ideas and consumer–friendly vehicle technologies.
GM says it is committed to exceeding its customers’
expectations and giving consumers plenty of reasons to
choose a GM car or truck.
An example of GM’s commitment to quality is the
redesigned 2010 Buick LaCrosse luxury sedan, which
offers a suite of advanced intelligent personal technologies.
These include a “Side–Blind Zone” alert that notifies the
driver if the vehicle in the adjacent lane is traveling in the
driver’s “blind spot.” The LaCrosse is also available with a
rear–view camera, with the display integrated into the
navigation–system screen.
J.D. Power and Associates recently announced that
Buick tied for the highest ranking in vehicle dependability
for three–year–old models. The Buick LaCrosse was also
ranked first in the midsize–car segment, beating the
Toyota Camry, while the Buick Lucerne came in second in
the large–car category.
“Some smaller sedans are planned for the Buick line in
the near future. Hopefully, the smaller models will play a
role in helping to expand the Buick customer base,” said
Eddie O’Donnell, who has worked for the Cocoa dealership
for the past 10 years, in all areas of service and sales. He
recently was promoted to his current position, general
sales manager, from service manager.
Also GM is expecting its new, smaller SUV, the GMC
Terrain, to win over truck–buying consumers when it
arrives in showrooms. “It’s a really good–looking, fuel–
efficient SUV. We’re excited about its sales potential,” he
said.
When equipped with the new 2.4L “direct–injected
Ecotec engine” and six–speed automatic transmission, the
Terrain is EPA–rated at 22 mpg in the city and a seg-
ment–leading 32 mpg on the highway (FWD model).
On the highway, the Terrain easily tops the 27–mpg
rating of Honda CR–V, or the 28 mpg offered by the Ford
Escape. It even beats the 31–mpg highway mileage of the
Ford Escape Hybrid, GM says.
One sliver lining for auto retailers in the current
economic slowdown has been the strong sales of manufac-
turer–certified preowned vehicles. During the past several
years, manufacturer–certified used vehicles have become a
fixture on the landscape of automotive retailing.
GM launched its CUV, or Certified Used Vehicle,
program in 1997. Since then, it has sold more than 3
million certified cars.
“The certified program is attractive to consumers
because it adds a lot of value to the transaction. The buyer
is getting a vehicle with a warranty. Even though it is
preowned, the vehicle is still covered with a factory–backed
12 month, 12,000–mile, bumper–to–bumper warranty.
And that gives the individual buyer ‘peace of mind.’ It’s a
very popular program,” said Eddie O’Donnell.
Also included with the purchase of a GM certified
vehicle “is a five–year, 100,000–mile powertrain limited
warranty with no deductible. The program includes 24–
hour roadside assistance and courtesy transportation for
the lifetime of the warranty,” he said.
To be considered for the GM certified program, a vehicle
must be 2005 or newer and have less than 75,000 miles, he
said. “All GM–certified vehicles receive a thorough
multipoint inspection by a GM certified technician.” A free
Carfax report is offered on all preowned vehicles, Eddie
O’Donnell said.
After the dealer performs any necessary repairs, the
vehicle is priced, labeled with a GM CUV window sticker
and placed on the lot as an “official certified used vehicle,”
he said. Simultaneously, the certified vehicle is displayed
on a host of Web sites, including gmcertified.com.
Since launching the new company on July 10, GM says
it has made progress positioning the business for success.
A stronger dealer network is emerging from the restructur-
ing, GM says.
Eddie O’Donnell said one of the reasons his dealership
has been in business for more than 30 years in Brevard is
because “our employees take great care in assisting
customers each and every day. We have never wavered on
that commitment as a business. We realize that our
customers want to be treated with kindness and respect,
the same way we would if we were out shopping or
receiving service at a retail store.”
He adds, “We pride ourselves on the fact that we take
care of our customers the same way we would any member
of our own family. We are a family owned and operated
business, we advertise very little, and we rely heavily on
word–of–mouth and our positive reputation in the
community,” he said.
Florida’s new–vehicle dealers comprise a multibillion–
dollar retail industry and play a big role in fueling the
economy. Average sales per dealership in 2008 were $38.9
million, according to the National Automobile Dealers
Association.
The average number of employees per dealership is 64.
The dealers generate hundreds of millions of dollars of tax
revenue for state and local governments.
O’Donnell’s Quality Pontiac Buick GM Truck team
includes sale associates Joe Shook, John O’Brien, Bob
Hughes and Rob Lamarr, service advisers Kim Huckabee
and Dewayne Carter, parts department personnel Scott
Fifield and Bill Reichert, and body–shop professionals
Larry Ritter and Brian Fyda.
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