VISHWAJEET SINGH EPITOME TRAVEL SOLUTIONS INDIA

YASHPAL SONI EVEREST INDUSTRIES

www.dqindia.comCorporate Fraud /44

Vol XXX No 11 I June 15, 2012 The Business of Infotech

`50

92 pages including cover

SRIKANTH APPANASKS MICROFINANCE

RAJESH MUNJALEASY CABS

HUBERT DSAABBOTT NUTRITION INDIA

ARUN KUMARGLOBALLOGIC INDIA

SOONIUUSTRIES

SARITION INDIA

KAPIL MEHROTRAAPOLLO MUNICH HEALTH INSURANCE

SACHIN JAINEVALUESERVE

THEY RIDE ON TECHNOLOGYTHEY MEAN BUSINESS

THEY ARE YOUNG

A C H I E V E R S

NANDKISHOR DHOMNEMANIPAL HEALTH ENTERPRISE

BHAVIN PATELNOVA MEDICAL CENTERS

MAYUR DANAIT LUPIN

SSSSSRRIRISKS

SAEV

NA

RAJEEASY C

MALUP

ARUNGLOBA

RAJ KHEMANICLARIANT

Leisure /86

Special Subscription offer on page 84

4 | June 15, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

CONTENTSCONTENTSJune 15, 2012June 15, 2012

ACHIEVERSA new breed of young CIOs is taking on tech leadership positions, and achieving success

Arun Kumar country IT head, Global-Logic India

Bhavin Patel group head, IT, Nova Medical Centers

Hubert Dsa head, IT, Abbott Nutri-tion India

Kapil Mehrotra chief manager, IT, Apollo Munich Health Insurance

Mayur Danait chief information officer, Lupin

Nandkishor Dhomne CIO, Manipal Health Enterprise

Rajesh Munjal vice president, business operations, Easy Cabs

Raj Khemani head, IT, Clariant Chemi-cals India

Sachin Jain CIO, Evalueserve

Srikanth Appana vice president, IT, SKS Microfinance

Vishwajeet Singh CIO, Epitome Travel Solutions India

Yashpal Soni CIO, Everest Industries

15 COVER STORYCOVER STORY

DATAQUEST | A CyberMedia Publication visit www.dqindia.com June 15, 2012 | 5

Edit ...................................................................6Online content ...................................................8 Inbox ...............................................................12Ganesha ..........................................................14News .........................................................74-83Last Matter ....................................................90

REGULARS

86| Personal Choices: The Other Side Of Me

CIOs share their interests...apart from tech, that occupies most of their time

LEISURE

DATA CENTER

BIG DATA28|Outsourcing: When Cloud Meets Big Data Business executives affirm that cloud-big data convergence will expand the horizon of service delivery capabilities. But how?

32| CIO Interview ‘Big data helps organizations in maintaining a competitive advantage by focusing on growth areas’ —Alpana Doshi CIO, RCOM

36|Data Centers: Transforming Your Data Center A fool-proof virtualized data center can deliver cost savings, efficiency, increased productivity, high

availability, and disaster recovery, among other things

40|Data Centers: A Data Center for Tomorrow As enterprise CIOs struggle to cope with byzantine and inefficient data centers, energy efficient technologies and comprehensive processes planning can alleviate the pain

GOVERNMENT

61|IT Challenges: Top Issues that Irk Today’s CIO While a CIO plays the highest IT leadership role in an enterprise, his job is not an easy one. It is fraught with various issues and enterprise dynamics

63|Enterprise Mobility: Ushering in BYOD It is time to harness the benefits of personal processing power by welcoming a ‘Bring Your Own Device’ policy

SECURITY44|Corporate Fraud: Can IT Blow the Whistle? The alarming increase in corporate frauds has shaken up the industry. Can IT play a proactive role in combating such frauds?

50|Securing Your BYOD Play The wave of IT consumerization is not only altering IT usage models through BYOD but also making CIOs extra careful on security

54|Combating DDoS Attacks in the Cloud The cloud has prevailed as the most efficient solution for cost savings, efficacy and ease of implementation

FRAUD

56|Unleashing the Power of the Youth The ‘Youth Enterprise Program’ focuses on developing ideation and innovation skills among students by giving them an opportunity to work on real social challenges

60|CVC: Old Wine in New Bottle? To give corruption a bashing the CVC is now trying to play with technology, but some of the basic issues still remain unaddressed

Costs

people

knowhow65|Facebook IPO: Was it a Case of Overhype? As facebook set the stage for one of the largest internet IPOs in history, many questions were raised on the valuation

67|Hi-Tech Products: An Expanding Market

With a rapid shift in buying patterns, the companies are changing their distribution models and implementing these with strong distribution networks

72|Outsourcing: Deeper in the Value Chain While the emphasis on efficiency, standardization, and industrialization will continue, the next-gen outsourcing solutions will value customer relationships, analysis based insights, and experience more

6 | June 15, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

EDIT

Black Friday

Ibrahim Ahmad ibrahima@cybermedia.co.in

The story began with the launch itself. Wall Street pundits found it strange that Facebook trading was being launched on a Friday. On top of that, while most new IPOs start trading by 11.00 and not 9.30, the

usual start time, there was no sign of Facebook trading till 11.30, when suddenly within 30 seconds more than 80 mn shares were bought and sold.

There was a problem for sure. Some traders protested that their orders were not getting completed and they were getting shares at a higher price than they bid for. On Monday, Nasdaq informed that the problem was owing to a technical error in the system. The problem of compensating the traders has so far not been resolved. Nobody seems to know what really happened, but this has been adversely affecting Facebook’s fortune on Wall Street.

This is just one part of the mess. The other one is a more serious issue and could hit Facebook and Mark Zuckerberg’s credibility, perhaps forever. Based on media reports and trader complaints about something being fishy, a group of Facebook shareholders filed a lawsuit in a New York court, and a regulatory investigation has been ordered to find out how Facebook, along with its underwriters—Morgan Stanley, Goldman Sachs, JPMorgan, and Bank of America—reduced the company’s financial outlook for 2012. The net impact was that the share price continued to tumble down, and was unstable. This was most unexpected for a tech IPO of the stature of Facebook.

This opens up the question that experts had raised in the first place. Facebook’s IPO price at $38 a share, that led to the company being valued at $100 bn, was not matching its financial fundamentals. Was it that the global hype around Facebook and its growing followers was smartly but unduly leveraged, leaving small investors high and dry.

Not the best possible start for a fairy tale. First, with so many controversies, investors are wondering if the financials of Facebook are really sound, and if the share price is significantly over-hyped. They may actually be doubting the whole business model of Facebook and similar such companies.

But more than that, millions of users may begin to wonder if they can trust Facebook with confidential information and pictures. That to my mind is a more serious problem going forward, and Zuckerberg and his team need to address that.

6 | June 15, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

EDITORIALGROUP EDITOR: Ibrahim Ahmad

EDITOR: Ed Nair

EXECUTIVE EDITOR: Atreyee Ganguly, Shweta Verma

ASSOCIATE EDITOR: Shrikanth G (Chennai)

SR ASST EDITOR: Shobha Sivakumar

SR CORRESPONDENT: Akanksha Prasad (Bengaluru), Inder Kumar,

Onkar Sharma, Rukhsar Saleem (Gurgaon), Shilpa Shanbhag (Mumbai)

SUB EDITOR: Charu, Ruchika Goel

ASST MANAGER DESIGN: Bhagbat Pattnayak, Harnek Singh, Pramod S Rawat

COVER DESIGN: Pramod S Rawat

EDITORIAL ADVISOR: Prasanto Kumar Roy

CORPORATE HEAD of SALES & MARKETING: Satish Gupta (satishg@cybermedia.co.in)MARKETING: Manish Uniyal (Mgr Audience), Gulnar Oberoi (Asst Mgr Mktg), Niketa Chauhan (Exec Mktg), Arvind Razdan (Exec Mktg)

DELHI/NCRAmresh Mishra (Asst Mgr Sales), Ratul Mallik (Exec Sales)

BANGALOREVenkatesh L (Mgr Sales) T Roshan Sahadevan (Mgr Sales), Pradeep Kumar (Exec Sales)

MUMBAIShahid M Malek (Mgr Sales), Meenakshi Madan (Asst Mgr Sales)

PUNESunay Choudhury (Mgr Sales)

CHENNAIJayan A (Exec Sales)

KOLKATASandeep Roy Chowdhuri (Sr Mgr Sales)

HYDERABAD Srinivas S (Asst Admin)

INTERNATIONALVikas Monga (Mgr Sales)

BUSINESS

OPERATIONSGENERAL MANAGER: CP KalraSR MANAGER: Anuj Sharma

MANAGER: Debabratta Joshi

ASSOCIATE VP: Manish Verma

PRINT SERVICES: T Srirengan (GM)

CIRCULATION & SUBSCRIPTION: C Ramachandra (Sr Mgr), Sudhir Arora (Sr Mgr), Raghavendra S (Mgr), Raju Salve (Asst Mgr), Srinivas Gangula (Sr Exec), Bhawani Singh Rajawat (Asst Mgr)

AUDIENCE SERVICING: Sarita Shridhar (Mgr)

SHARED SERVICES

Vol XXX No 11 June 15, 2012

www.dqindia.com

8 | August 31, 2011 For more on India’s IT industry, visit www.dqindia.com| DATAQUEST | A CyberMedia Publication

www.dqindia.com Online ServicesF Subscribe to DATAQUEST DIRECT, our weekly newsletterwww.ciol.com/newsletters/subscribe.aspxF Subscribe to DQ RSS feeds http://feeds.feedburner.com/dq-newsF Access all the issues from 1998 onwards at the Archive Sectionwww.dqindia.com/archive/listarchive.aspF Join Dataquest CIO Forum on LinkedIn(Only for IT users)F Join Dataquest on Facebookwww.facebook.com/DATAQUESTINDIAF Follow Dataquest on TwitterDataquest_India

To Subscribe check the subscription offerwww.dqindia.com/content/subscribe_dq1.asp

F Check out http://dqtop20.dqindia.com

Top 20

Ibrahim AhmadGroup Editor

EDITORIAL COLUMN

Ed NairEditor of Dataquest

TOP STORIESFrom May 1- May 15, 2012

Black Friday

Fighting Forty

DATAQUEST (not affiliated with Dataquest Inc., a division of Gartner Group, USA), is printed and published by Pradeep Gupta, on behalf of Cyber Media (India) Ltd, printed at M/s Karan Printers, F 29/2, Phase II, Okhla Industrial Area, New Delhi, published at D-74, Panchsheel Enclave, New Delhi 110017, India. Editor Ibrahim Ahmad. Distributors in India by IBH Books & Magazines Dist. Pvt. Ltd, Mumbai. Subscription (Inland): `1200 (24 issues), `2400 (48 issues), `3600 (72 issues). Subscription (Foreign): US $145 (SAARC Countries), US $75 (Rest of the world) By Airmail. (For subscription queries contact our Reader Service Executive: rsedqindia@cybermedia.co.in)

Dataquest does not claim any responsibility to return unsolicited articles or photographs unless accompanied by adequate returnpostage. All rights reserved. No part of this publication may be reproduced by any means without prior written permission from the publishers.

Vol XXX No 11 June 15, 2012

GURGAONCyber HouseB-35 Sector-32, Gurgaon, Haryana – 122 001Tel: 0124 - 4822222 Fax: 0124 - 2380694

BENGALURU401, 4th Floor MBC Building, #134, Infantry Road Bangalore – 560 001Tel: 080 – 43412000 Fax: 080 – 22862971

CHENNAI5-B, 6th Floor, Gemini Parsn Apartments599 Mount Road, Chennai 600 006Tel: 044 – 28221712, 28229116, 28220360 Fax: 044 – 28222092

KOLKATA23/54, Gariahat Road, Ground FloorNear South City College, Kolkata – 700 029Tel: 033 – 65250117/18, 65341101, 40011506

MUMBAI501/502 5th Floor Acropolis, Military Road, MarolAndheri (East), Mumbai – 400 059Tel: 022 – 29204142/43/44 Fax: 022 – 29203964

PUNEFlat# 9, Popular Heights-3, F- Block,North Main Road,Koregaon Park, Pune – 411 001Tel: 020 – 66203378, 66203379 Fax: 020 – 66203377

SECUNDERABADRoom No. 5&6, Srinath Commercial Complex,Sd Road, Secunderabad – 600 003Tel: (040) 27841970, 27841665 Fax: (040) 27808134

INTERNATIONAL Cyber Media (Singapore) Pte Ltd#14-03, High Street Centre, 1 North Bridge Road,Singapore – 179 094 Tel: 00 – 63369142, Fax: 00 – 63369145Email: Naveenb@cybermedia.co.in

CALIFORNIAHuson International MediaPresident, 1999, South Bascom Avenue, Suit 1000,Campbell, Ca95008, USATel: +1-408-879 6666 Fax: +1-408-879 6669

OUR OFFICES

z The Big Data GambleVendors are bullish and say a big data play is a must for progressive CIOs, while IT heads are still testing the waters. But big data surely is the next big thing after the cloud

z Success and SecurityOur very own BSNL in association with Dimension Data rolled out 6 data centers to allay the data security fears of Indian companies

z Unlocking the Data Center PotentialA well-designed facility infrastructure assessment provides the management with vital information about a data center’s condition, availability, vulnerabilities, and capacity to support mission-critical loads

z India IT Infrastructure Market to be $2.05 bn: GartnerThe Indian IT infrastructure market comprising of servers, storage, and networking equipment is estimated to reach $2.05 bn in 2012, a 10.3% increase over 2011, according to technology researcher Gartner. By 2016, it is forecast to reach $3.01 bn

z SMART Notebook App for iPad Brings Software to Students

z Cyberspace as Global CommonsThere are varying and competing approaches to managing the global commons, all for achieving the goal of security

z Clash of the TitansThe ensuing war between the vendors has taken an interesting turn, while CIOs are likely to have the cake in terms of leveraging the best of innovations