Volue 6 Issue 26 - European Special Issue

Turk Of America 32-37 11/22/07 1:17 PM Page 6


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18 EURO TURKS A large number of the Turkish entrepreneurs in the EU (68 percent) live in Germany. France and Holland follow close behind. In the 10-year period between 1996 and 2006, the investment volume of Turkish entrepreneurs increased from 5.6 billion Euro to 10.9 billion Euro.

EURO TÜRKLER AB´deki Türk giriflimcilerin büyük bölümü (% 68) Almanya´da yafl›yor. Bunun ard›ndan Fransa ve Hollanda geliyor. 1996´dan 2006ýa kadar geçen 10 y›ll›k dönemde, Türk iflletmelerinin yat›r›m hacimleri 5,6 milyar Euro´dan 10,9 milyar Euroýa yükseldi.

24 THE BROTHERS THAT BROUGHT DÖNER TO EUROPEAmong the more than 200 döner producers operating in Germany, there is one brand that everyone accepts as a leader in the market: Karmez. The Tütüncübafl› siblings started their business lives by selling meat to Turkish markets in 1982.

AVRUPA’YA DÖNER‹ T A NITAN KARDEfiL E RAlmanya’da faaliyet gösteren 200’ün üzerinde döner imalatç›s› aras›nda, hemen hemen herkesin liderli¤ini kabul etti¤i ön plana ç›kan bir marka var: Karmez. Tütüncübafl› kardefller, 20 y›lda tüm Avrupa’y› saran haz›r döner imalat›n›n öncüleri.

3 0 TURKISH BRANDS BORN OF GERMAN GIANTS The population of nearly 3 million Turks that live in Germanyhas raised the interest of German firms that are interested in the possibilities of the ethnically-based market.

ALMAN DEVLERINDEN DO¤AN TÜRK MARKALAR Almanya yaflayan 3 milyona yak›n Türk, etnik pazara yönelmek isteyen dev Alman flirketlerin de ifltah›n› kabartt›.

38 A 41-YEAR BUSINESS LIFE, FULL OF GRIT AND T E N A C I T YOne of the first Turkish entrepreneurs to enter the German trade world is Hilmi Selçuk. Although his business life has been full of ups and downs, he has been at the forefront of many innovations.

AZIMLE, ‹NATLA 41 Y›LD›R ‹fl HAYAT›NDAAlmanya’da ticaret hayat›na at›lan en eski Türk giriflimcilerden biri Hilmi Selçuk. ‹fl hayat› inifl ve ç›k›fllarla dolu. Pek çok ilkte imzas› var.

5 0 GERMANY'S EURASIAN DÖNER-MAKER Alt›nsoy exports 95 per cent of his döner production. With a daily production of six different types of 10 tons of döner, the producer claims that “we shouldn't sell what we ourselves wouldn't eat.”

A L M A N Y A ’ NIN AVRASYALI D Ö N E R C‹S‹Alt›nsoy, döner üretiminin yüzde 95’ini Almanya d›fl›na ihraç ediyor. Günde alt› de¤iflik türde 10 tonluk döner imal eden Alt›nsoy, “Yemeyece¤imiz mal› pazara sunmay›z” diyor.

5 8 TIP-TOP KNOWS HOW TO SHINE A CAR Today Y›ld›z still owns “Tip-Top Auto Aufbereitung” in Nuess, a city located near Cologne. His company does the maintenance and cleaning on cars about to enter the market. He employs nearly 190 workers.

TIP-TOP ARABAYI P A R L A TIYOR Turabi Y›ld›z, merkezi Köln yak›nlar›ndaki Nuess flehrinde olan “Tip-Top Auto Aufbereitung” flirketinde, halen 190’a yak›n çal›flan› ile sat›fl için piyasas›na girmeye haz›rlanan arabalar›n bak›m ve temizli¤ini yap›yor.

8 4 THE GRAND MASTER OF GASTRONOMY Müslüm Balaban is one Turkish restauranteur in Germany who will be remembered for a long time to come. Having lived in Germany for 40 years, Balaban opened his first restaurant in 1979.

GASTRONOMININ DUAYENI Müslüm Balaban, Almanya’da bir gün Türk restoran iflletmecili¤inin tarihi yaz›ld›¤›nda, isminin alt› kal›n kalemle çizilmesi gereken iflletmecilerden. 40 y›ld›r Almanya’da yaflayan Balaban, ilk restoran›n› 1979 y›l›nda açt›.

8 6 HEAVY SNORERS ARE IN HIS HANDS Dr. Fahri Y›ld›z has been the head of the ENT department atthe Pan Clinic in Cologne since 1999, while from 1991 until 1997 he was the chairman of the Turkish-German Doctors' Association.

HORLAYANLAR ONA EMANET1999 y›l›ndan beri Köln’deki Pan Klinik’te KBB bölümü baflkanl›¤›n› yürüten Dr. Fahri Y›ld›z, 1991-1997 y›llar› aras›nda Türk Alman Tabipler Birli¤i baflkanl›¤›n› yapt›.


Ih ave always been cur i ous abo-ut the tricks that man agers of

s u cc e s sful comp an ies have upt h eir sleeves. And I am int er e s-ted in the ways that the CEOs ofthe Fort une 500 comp or at io n scarry out their daily lives.

H arold Schultz, the CEO ofS t a rbucks, the world's larg e s tc o ff ee chain, says that everym o rning he pers onally answ e r sthe emails he rec e ives. And het oo pers onally signs with hisown hand all the art i cles put outby the company, no matter howmuch time it takes him to do so.

Danny Meyer, the chai rman ofthe board of the Union Squar eH o sp it ality Group, a corp or at i-on that owns eleven of NewYork's most pop ular rest a u-rants, says that every month hep e rs onally meets face to face andone-on-one with new pers o nn e lat the eleven rest a urants. Heuses much of this time to stressthe imp o rt a nce of hosp it al i t y .C u rrently the Union Squar eH o sp it ality Group employs mo-re than one thousand peo ple..

The owner of Mittal, the world'ss t eel prod ucing giant, Laksh m iM i ttal says he can't und e r st a n dwhy it is that top level exec ut iv e she met on a trip to the USA spendt h eir weekends on the golf cou r-se. He crit ic izes these peo ple fors p e nding five days working andt h eir weekends playing golf. Mit-tal, who has never played golf,p r efers to spend his Sat u rdays byw a lking through the factory ands p e aking with his man agers.

When Kerry Kill i nger, the CEOof Wash i n gton Mut ual, one ofthe Amer ica's leading banks, hasto make a work dec is ion thathas ethn ical und e rt ones he al-ways asks himself, “Would I ha-

ve a clear consc ie nce if my mot-her was to read about this in to-m o rrow's newsp apers?” Ha-ving grown up in, and abs o rb e dthe disc i pl ine of, the Midwest, hes ees happ iness in hum ility andb eing able to control his ego.

A bbe Raven, the CEO of A&ET ee l ev is ion, an ent e rt ai nm e n tc h a nnel that rea ches more than92 mill ion homes in the USA,c o mm utes daily to his Manh a tt a no ff ice by train. During the trip hel i stens to his fellow comm ut e r s —now comp a r tment friends-- abo-ut their var i ous rea ct ions to tel e-v is ion programs. He also doe s n ' tsimply obs e rve young peo ple, hea lso tries out the dev ices they areusing. To pers onally test the iPodc r aze he watches A&E's prog-rams on his own iPod.

P an era Bread is a company thato p er ates more than 391 cafes in38 states and that will soon beo p er ating almost 700 franch is e s .Ron Shaich, Pan era Bread's CE-O, tries to find out why cust o-mers are so loyal to the brand bys p e aking each morning to a cus-t omer waiting in line at a ran-domly sel e cted Pan era shop.

In short...it doesn't matter whet-her you are man aging a rest a ur a n tor a hedge fund, a tel ev is ion stat i-on or a steel factory. You will ne-ver be able to make that cert ai nd i ff er e nce in the world of bus in e s sif you are not ready to answer yo-ur own emails, talk to new staffa b out the princ i ples that back yo-ur name, be willing to work onS at u rdays, hold true to the cult ur efrom which you sprung, and list e nto the peo ple around you and yo-ur cust omer about new trends.A fter all, it is those who create ad i ff er e nce who are sitting at thep eak of the world's giant corp or a-t ions. How about you?? œ

Turk of America • 00

Bafl ar ›l› bir flirket yön et ic i-s inin yön etim s›rl ar ›n› me-

rak ederim hep. Fort une 500l i st es i nde yer alan CEO ’ l ar › nifl yerl er i nd eki günlük al›flk a n-l › kl ar ›na da ilgi duy ar›m.

D ü ny an›n en büyük kahv ez i nc iri Starbucks’›n CEO ’ s uH oward Schultz kend is ine ya-z ›lan e-mai ll eri her sabah biz-zat kend is inin cev a pl ad ›¤ ›n ›s ö yl üyor. Ve mutl aka uzunz aman alsa da Starb u c k s ’ t a nç ›kan yaz ›l ar› bizzat kend ie l i yle imz al ›yor.

New York’un en gözde 11 res-t or an ›na sahip Union Squar eH o sp it ality Group’un yön et i mk ur ulu baflk an› Danny Mey e r ,a yda bir kez ifll e tt i kl eri rest o-r a nl a rda bir önc eki hafta iflea l ›nan çal ›fl a nl a rla tek tek gö-r üfl üyor. Ve gör ü flm enin bü-yük k›sm ›n› mis af i rp e rv e rl i¤ i nö n em ine ay›r ›yor. Unio nS q u are Hosp it ality Group ha-len 1000’den fazla çal ›fl an as ahip.

D ü ny an›n demir çelik dev iM i ttal’in sah ibi Lakshmi Mit-tal, bir gez isi s›r as › nd aABD’de tan › flt ›¤› flirk e tl er i nüst düzey yön et ic il er inin haft as onu golf oyn am al ar ›na bira nlam ver em ed i¤ ini söyl üy o r .Y ön et ic il erin befl gün, haft as onu golf oyn amak için çal › fl-m al ar ›n› eleflt ir iyor. Hay at › n-da hiç golf oyn am ayan Mitt a l ,C um a rt esi günl eri de fabr ik ad ol a flm ay› ve yön et ic il er i yl ek on u flm ay› tercih ediyor.

ABD’nin önde gelen bank al a-r › ndan Wash i n gton Mut ua l ’ › nC EO’su Kerry Kill i nger, ifliyl ei lg ili etik kon ul a rda karar ve-r i rken, “Yapt ›¤ ›m› yar›n an-nem gaz et ede okud u¤ u nd av i cd an›m rahat olacak m›?”

s or us unu kend is ine sor uy o r .B üy üd ü¤ü Midwest’te ald ›¤ ›t e rb iye ile alç a kg ön ü llü olm a kve egos unu kontrol edeb i lm ey im u tl ul u¤ unun bir parç as› ola-rak gör üyor.

ABD’de 92 mily o ndan fazl aeve ulaflan e¤l e nce kan al ›A&E tel ev i zy on unun CEO ’ s uA bbe Raven, Manh a tt a n ’ d ak io f is ine her gün trenle gel iy o rve komp a r tm a nda edind i¤i yola rk ad a fll ar ›n›n tel ev i zy o np r o gr a ml ar› hakk › nd aki gö-r ü fll er ini dinl iyor. Gençl er ig ö zl e ml iyor. Onl ar› izl em e kl ek a lm ›yor, kull a nd › kl ar› ciz a h-l ar› den iyor. iPod ç›lg › nl ›¤ ›n ›b i zzat test etmek içind e ,A&E’de oyn ayan progr a ml ar ›t r e nde iPod’tan seyr ed iyor.

P an era Bread, 38 eyal e tte 391ü z er i nde kaf esi, 700’e yak › nd af r a n ch ise olarak ifll eten bir flir-ket. Pan era Bread CEO ’ s uRon Shaich, rastg ele seçt i¤ ibir Pan era dükk an › nda sab a hk a hv a lt ›s› için s›r ada bekl ey e nbir müflt er isi ile kon uflup ne-den Pan era’ya bu kadar ba¤l ›o ld u kl ar ›n› çözm eye çal ›fl ›yor.

K ›s ac as› ister rest oran ifll et i n ,i ster hedge fon... Tel ev i zy o ny ön etin ya da demir çelik fab-r ik as›. Size yaz ›lan e-mai ll er eb i zzat cevap verm eden, yen iifle ald ›¤ ›n›z elem an› karfl ›n ›z aal›p prens i pl er in izi anl a tm a-dan, Cum a rt esi günü bile ça-l › flm ay› göze alm adan, geld i¤ i-niz kült ürün bir parç as› old u-¤ un uzu unutm adan, ger e kt i-¤ i nde trend eki yol ark ad a fll a-r ›n ›z› veya sizden al›flv erifl ya-pan bir müflt er il er in izi dinl e-m eden, ifl düny as › nda farkl ›l › ky ar at am ›y o rs unuz. Farkl ›l › ky ar at a nlar da zaten dünya de-vi flirk e tl erin tep es i nde otur u-yor. Ya siz!œ

Cemil Özyurt [email protected]

FROM EDITOR

B EING AN ENTREPRENEURAND A MANAGER!

‹fiADAMI VE YÖNET‹C‹OLMAK ‹Ç‹N!


Turk Of America 1-13 12/30/08 1:51 AM Page 12

Turk Of America 1-13 12/30/08 1:51 AM Page 13

l ad ›¤› „Eur o - T ü r kler: Avr u-pa´da Türk Varl ›¤› ve Gel ec e-¤i“ adl› kit ab› Gün izi Yay › nc ›-l›k tar af › ndan ç›k ar › ld›. Prof.fien’in kal em i nden Avr up a ’ d a-ki Türkler ile ilg ili çarp ›c› bil-g il eri TURK OF AM ER IC Ad e rl edi.

TÜRK NÜFUSU AB’N‹N 19. ÜLKES‹A vr upa Birl i¤i’nin 27 ülk es i n-de 5.2 milyon Türk yafl ›y o r .Bu kitl enin takr iben 1 mily o n-luk k›sm ›n›, AB’ye üye olan,B u lg ar i stan’da ve Rom a ny a ’ d ay afl ayan Türk kök e nli az›nl › k-lar oluflt ur u rken, di¤er k›sm ›n ›ise 1961’den sonra bug ü nk üAB üyesi ülk el er ine giden göç-m e nler oluflt ur uyor. 5.2 mily o nluk nüfus Dan im a r-ka nüf us una yak›n. Balt › kC u mh ur iy e tl eri’nin toplam sa-y ›s ›n›n ner ed e yse iki kat›. Av-r up al› Türkler, Avr upa Birl i-¤i’nin 28. üye ülk esi kon u-m u nda. Nüfus büy ü kl ü¤ü s›r a-s ›na bak › ld ›¤ › nda AB’dek iTürk nüf usu, birl i¤in 19. ülk e-si kon um una karfl ›l›k gel iy o r .AB ülk el er i nde yafl ayan Türk i-ye kök e nli göçm enin % 42,1’iy afl ad ›¤› ülk enin vat a nd afl›. Sa-y ›l ar› 1 milyon 777 bin kifl iy et ek abül eden AB vat a nd afl ›T ü r kl erin nüf usu, Güney K›b-r›s, Malta ve Lüks e mb u r g u nn üf u sl ar› topl am ›na eflit. 1m i lyon 777 bin kifl ilik nüf us u n625 bin kifl ilik dil im ini ise çif-te vat a nd a fllar teflkil ediy o r .

EKONOM‹K GÜÇ‹ flçi flirk e tl er inin bafl ar ›s›z ol-d u¤ unu fark e tt i kten sonr a1986 y›l › ndan itib aren Eur o -T ü r kler ev ve ifl yeri sah ibi ol-ma ist e kl er ini gerç e kl e flt i rm ey eb a fll ad ›lar. Avr upa’n›n bir çokk e nt i nde Türk gir ifl i mci dend i-¤ i nde akla gelen pek çok bafl a-r ›l› isim gelm e kte. Vural Öger,Ali Akk anat, Ahmet Ayd › n ,H ul isi Bayam, Ahmet ve Dicl eF ›rat, Ayd›n Yard › mc›, Hilm iS e lçuk, Gülcan Ayv al›k, Meh-met Çoban, Kadir U¤ur, Müs-lüm Bal aban ve Bekir Akm a na l a nl ar › nda bafl ar ›l ar › yla ken-

Prof. Dr. Faruk fien, directorof the Turkey Res ea r c h

Center Association (TAM), re-cently published a book pre-s e nting the stat i stics he hadcompiled while doing researchon Turks living in the Europe-an Union. He also chronicleshis own experiences, as a Turkwho has spent many years inGermany. The book, “Euro-Turks: the Presence of Turks inEurope and their Future”, waspublished by the Turkish pub-lishing house Günizi Yay›nc›-l›k. TURK OF AM ER ICA hasc o mp iled some of the mor estriking data that come straightfrom Prof. fien's book on thee xp er ie nce of these “Eur o -Turks”.

THE TURKISH POPULATION COMPRISES THE 19TH EU COUNTRYT h ere are 5.2 mill ion Turks li-ving in the 27 cou nt r ies of theE ur op ean Union. App r ox im a-tely 1 mill ion of this body of pe-o ple consists of a min ority pop u-l at ion of Turkish descent liv i n gin Bulg ar ia and Rom an ia. Ther em a ining pop ul at ion is mostly ar esult of imm i gr at ion to EU co-u nt r ies from the 1960s on.This 5.2 mill ion pop ul at io nnumbers close to the populati-on of Denmark and is almostt w ice the pop ul at ion of theBaltic states. European Turksare basically the 28th countryof the European Union. Basedon pop ul at ion, they wou l deven be the 19th country in theunion.Forty-two percent of the Tur-kish immigrants living in EUcountries are citizens of thatcountry. Forty-two percent isequivalent to 1,777,000 peop-le. This is equal to the popula-tions of Greek Cyprus, Malta,and Lux e mb ourg comb in e d .Of that number, 625,000 aredual citizens.

ECONOMIC POWERA fter rea l izing that work e rcompanies were unsuccessful,from 1986 on many Eur o -

Tü rk iye Araflt › rm alar Mer-k ezi Vakf› Dir e kt örü Prof.

Dr. Faruk fienín Avr upa Birl i-¤ i nde yafl ayan Türkl ere iliflk i ns ay ›sal ver iler ve yaz ar›n Al-m a nya’da uzun y›llar bir i kt i r-d i¤i tecr üb eler ›fl›¤ › nda haz › r-

Turks and business owners be-gan to implement their dreams.In many European cities, whenthe words “Turkish entrepre-neurs” are uttered many namescome to mind, including VuralÖger, Ali Akkanat, Ahmet Ay-

EXPERIENCE OF EURO-TURKS

18 • TurkofAmerica

EURO-TURKS

EURO-TÜRKLER

The Turkish entrepreneurs of Germany averaged112,500 Euro of investment per head and in totalreached an investment volume of 7.7 billion Euro.

Almanya´daki Türk giriflimcileri, 2006 y›l›ndaiflletme bafl›na ortalama 112.500 Euro´luk yat›r›mmiktar›na ve toplamda 7,7 milyar Euro yat›r›mhacmine eriflti.


d›n, Hulisi Bayam, Ahmet andD i cle F›rat, Ayd›n Yard › mc › ,Hilmi Selçuk, Gülcan Ayval›k,Mehmet Çoban, Kadir U¤ur,M ü slüm Bal aban and Bek i rA kman, all bus in e s sp eo pl ewell-known and respected intheir fields. The number of Turkish entrep-reneurs in Germany numberednearly 70,000 at the end of2006. With the added countri-es of Bulgaria and Romania,where there are many Turkishp eo ple doing bus iness, thatnumber increases to 107,000.

68,300 ENTREPENEURS IN GERMANY In the 1990s among the Tur-kish population in Germany, agrowing number of people op-ted to form their own compani-es. Entrepreneurs of Turkishdescent, as the largest ethnicgroup of entrepreneurs in thecountry, have served the functi-on as one of the largest power-houses of business owners.The number of Turks workingf r ee l a nce from Nov e mber toD ec e mber of 2006 rea ch e d68,300. The increase from theyear before, when there were64,600, was 5.7 percent. Oneout of every ten Turkish famili-es receives their main source ofincome from freelance work.

A TURNOVER OF 31.6 BILLION EUROT h ere seems to be no nei g hb o r-h ood in the cit ies of mod e r n - d a yG e rmany where there is noTurk inv o lved in at least ones e ctor, incl uding gast r on o m y ,t r ade, crafts m a n ship, or a serv i-c e - r el ated bus iness. The aver ag ey early turn over of 68,300 Tur-kish bus iness owners working inG e rmany is 31.6 bill ion Euro. Al a rge number of the bus in e ss e sthat aver age a yearly turn over of462,000 Euro consist of fam i l y -o wned and -run bus in e sses. TheT u rkish ent r e pr en eurs of Ger-many aver aged 112,500 Euro ofi nv e s tment per head and in tot a lr ea ched an inv e s tment vol um eof 7.7 bill ion Euro.

TURKISH ENTREPRENEURS IN THE EUA large number of the Turkishentrepreneurs in the EU (68percent) live in Germany. Fran-ce and Holland follow close be-hind. In the 10-year period bet-ween 1996 and 2006, the in-v e s tment vol ume of Turk i s he nt r e pr en eurs inc r e ased from5.6 billion Euro to 10.9 billionEuro. The turnover of 21.8 bil-lion Euro in 1996 has increasedas of 2006 to 43.9 billion Euro.Alongside this increase in sizeand profit, there has also beenan increase in employment. In1996 there were 232,000 emp-loyed whereas today the amo-unt is 474,000.When the Turkish pop ul at io nof Bulg ar ia and Rom an ia (whob ec ame EU members in early2007) is taken into cons id er at i-on, 23,500 Turkish bus in e s so wners can be added to thatlist. In this way, the number of

TurkofAmerica • 19

d il er i nden söz ett iren ifl adam-l ar › .Türk gir ifl i mc il er inin say ›l ar ›2006 y›l› son u nda Alm a ny a ’ d a70 bin’e yakl a flt›. Bulg ar i s-tan’›n ve Rom a nya’n›n tamüye olm as› ve bu ülk el e rde ifly apan Türk ins a nl ar ›n›n dai l ave edilm es i yle birl i kte Türkg ir ifl i mc il er inin toplam say ›s ›107 bin s›n ›r ›n› afl›yor.

ALMANYA’DA 68.300 G‹R‹fi‹MC‹A lm a ny a d aki Türk kök e nl in üfus aras › nda 1990´l› y›ll a rd ak e ndi ifll e tm el er ini kurma yö-n ü nde bir din amik gel i flt i .Türk kök e nli gir ifl i mc iler, ül-k ede yafl ayan en büyük etn i kg ir ifl i mci grubu olarak, Al-m a ny a d aki etnik ekon om in i nd in am osu ifll ev ini gör üy o rl a r .S e rbest çal ›flan Türkl erin say ›-s› 2006 y›l ›n›n Kas › m - A r al › ka yl ar › nda 68.300é ulaflt›. Birö nc eki y›l 64.600 olan say ›d a-

ki büy üme oran› % 5,7ýe te-k abül ediyor. Her 10 Türk ai-l es i nden biri, geç im ini serb e s tç al › flma yol u yla sa¤l ›y o r .

31,6 M‹LYAR EURO C‹ROB ugün Alm a nyań›n büy ü kk e n tl er i nde tic aret, gast r on o-mi, zan aa tk a rl›k veya hizm e ts e kt ör ü nde faa l iyet göst er e nbir Türk’ün mal ve hizmet sa-t ›fl› yapm ad ›¤› bir semt hem e nh emen yok gibi. Alm a ny a d af aa l iyet göst eren 68.300 Türkg ir ifl i mc inin toplam y›ll›k cir o-l ar› 31,6 Milyar Euroýu bul u-yor. Ort al ama y›ll›k cir ol ar ›462.000 Euro olan ifll e tm el e-rin büyük böl üm ünü aile ifll e t-m el eri teflkil ediyor. Alm a n-y a d aki Türk gir ifl i mc il er i ,2006 y›l › nda ifll e tme bafl ›n ao rt al ama 112.500 Eur o l u ky at ›r›m mikt ar ›na ve topl a md a7,7 milyar Euro yat ›r›m hac-m ine eriflt i .

HER SEKTÖRDELERTürk kök e nli gir ifl i mc il er i ng e rç e kl i¤i ile kam uo y u nd ak ii m a jl ar› aras › nda büyük biru ç urum göze çarp ›yor. Kam u-o y u nca döner büf esi sah ibi ve-ya manav olarak alg ›l an a nTürk gir ifl i mc il erin son y›ll a r-d aki din amik gel ifl imi bu alg ›-l am an›n tam tersi. Küçük bü-f eler rest au r a n tl ara, dön e rc il e rb üyük imal a th an el ere, uçakb il eti sat ›c ›l ar› hizmet içer i¤ ig enifl sey ahat acent el er ine dö-n ü fltü. TAM tar af › ndan düz e nl en e na nk e tten elde edilen ver il er eg öre, Alm a ny a d aki Türk kö-k e nli gir ifl i mc il erin yafl ort al a-m as› 37,8. Yakl afl›k % 43,5íA lman vat a nd a fll ›¤ ›na sah i p .O rt al ama oturum sür esi 23,6y›l. Ço¤ u nl u¤u erk e kl e rd e no l ufl uyor. Bunun yan › nda, ka-d›n gir ifl i mci say ›s› art ›yor. Ka-d›n gir ifl i mci oran› mevcut du-r u mda % 24,2. Gir ifl i mc il er i n% 75í bir meslek dipl om as ›n as ahip.

AB’DE TÜRK G‹R‹fi‹MC‹LERA B d eki Türk gir ifl i mc il er i n

Prof. Faruk fien.


büyük bölümü (% 68) Alman-ya´da yafl›yor. Bunun ard›ndanF r a nsa ve Holl a nda gel iy o r .1996´dan 2006ýa kadar geçen10 y›ll›k dönemde, Türk ifllet-melerinin yat›r›m hacimleri 5,6milyar Euro´dan 10,9 milyarEuroýa yükseldi. 1996´da eldeedilen 21,8 milyar Euro’luk ci-ro, 2006 itibariyle 43,9 milyarEuroýa ulaflt›. Büyümeye para-lel olarak, istihdam edilen per-sonel say›lar›nda da yükselmeo ldu. 1996´da 232.000 olançal›flan say›s›, bugün 474.000seviyesinde. 2007 bafl › nda ABýe kat ›l a nBulgaristan ve Romanya´dakiTürk nüfus da göz önüne al›n-d›¤›nda, ilgili say›lara 23.500Türk kökenli giriflimci daha ek-leniyor. Bu flekilde AB genelin-de Türk kökenli giriflimci say›-lar› 124.500é ulaflm›fl oluyor.

GAYRIMENKULE HÜCUM“ T ü rk iye’de yab a nc ›lar ev al-s › nlar m›, alm as › nlar m›?” tar-t › flm as› yap ›l › rken, sad ece ABs ›n › rl ar› içer is i nde 260 bin i nü z er i nde Türk’ün kendi bafl ›n abir ev, kat veya toprak sah ibi. Y ani Euro-Türk han el er in i ny ü zde 25’ten fazl as› art›k ken-di kon ut u nda otur uyor ve bü-yük bir ço¤ u nl u¤u da ald › kl ar ›e ski bin al ar› tamir ederek bun-l ara kir ac› bul uyor. 2006 y›l ›b afl › nda Avr upa’da konut sa-h ibi olan Türk han el er inin sa-y ›s› 255 bin s›n ›r ›n› geç e rk e n ,2007 y›l› bafl › nda bu say› 280bin s›n ›r ›n› zorl uyor.

K onut sah i pl i¤ i nde en büy ü kg el i flm eyi Alm a nya göst er iy o r .A lm a nya’da yafl ayan Türkl e-rin 203 bini 2006 y›l› son un ak adar konut sah ibi oldu. Türkh an el er i nde toplam net eml a ks e rv eti 9,7 milyar Euro civ a-r › nda. Türkl erin AB gen el i nd e-ki net emlak serv eti ise 12,2m i lyar Euro. Alm a ny a ’ d ak ih an el erin toplam brüt eml a ks e rv eti 3,9 trilyon Euro ve nete mlak serv eti ise 2,9 trily o nE ur o .

LOB‹ B ugün yaln›z Alm a ny a ’ d a2300’ün üzer i nde cami dern e¤ if aa l iy e tte bul un u rken, tüm ABü y esi ülk el e rde yafl ayan Eur o -T ü r kler’in oluflt u rd u kl ar› der-nek say ›s› 4 bini geç iyor. Av-r up al› Türkler pol itik aland ah a yli ilerl emifl dur u mda. Al-m a nya baflta olmak üzere pekçok siy asi part ide Türk kök e n-li göçm e nl erin aktif siy asi ya-fl ama kat ›l ›yor. R e smi rak a mlar Türk iy e n i nd ü ny ad aki 70 ülk eye 130 bind ol ay › nda ö¤r e nci gönd e rd i¤ i-ni göst er iyor. Alm a nya’da ise%95’i göçmen kök e nli ins a n-l ar›n çoc u kl ar› olmak üzere 36bin Türk genci yüksek ö¤r e-nim gör üyor.

S O N U ÇAB’de evl ilik ve nüfus art ›fl ›ç e rç ev es i nde Türk nüf usu hery›l 150-180 bin aras › nda art ›-yor. Ayn› zam a nda ölümler deç o¤ al ›yor. Avr up a ’ d aki Eur o -T ü r kler’in nüf usu, büyük veo l a¤ an ü stü de¤ ifl i mler olm a z-sa, 2023 y›l › nda Yun an i st a nn üf us unu biraz geç erek 10m i lyon s›n ›r ›na var acak. 10 milyon Euro-Türk’ün yafla-yaca¤› Avrupa, 1 Ocak 2014y ›l › ndan itib aren Türk iy e ’ y iAB’nin bir parças› halinde gö-r ecek mi? ‹lk bafll a rda çokolumlu olarak yaklaflt›¤›m bugeliflmenin pek ortaya ç›kma-yaca¤›ndan hareket edebiliriz.Avrupa’n›n tutucu yap›s›, kendiiçindeki çeliflkileri, ‹slam düfl-manl›¤› ve kaynaklar›n yavaflyavafl tüketilmifl olmas› Avru-pa’y› Türkiye için cazibe mer-k ezi olm a ktan ç›k ar ac a kt › r .AB’de Türkiye’yi almama ko-nusunda yeni bir gerekçe bula-cakt›r. Bu nedenle Türkiye’ninAB ile olan iliflkisini her zamanE ur o - T ü r kler yönl e nd ir ec e kt i rve Türkiye’de belki Çin, Hin-distan gibi yeni bir güçlü devolarak Avrupa Birli¤i s›n›r›ndavarl›¤›n› baflar›yla sürdüren veAB’ne kafa tutabilen bir ülkekonumuna gelecektir.œ

T u rkish ent r e pr en eurs has rea c-hed 124,500 in the EU at larg e .

THE PUSH FOR REAL ESTATEWhile the debate over whetherforeigners should be able tobuy houses in Turkey or not isongoing, more than 260,000Turks in the EU already own ahouse, story, or property.In other words, more than 25p e rcent of the property used byE uro-Turk bus iness owners be-longs to them and a large num-ber are fixing up these bui ld i n g sand renting them out. At the be-g i nning of 2006 the number ofb us iness owners that owned the-ir property in Eur ope had sur-p a ssed 255,000. At the beg i n-ning of 2007 this number beg a nto push 280,000.The largest imp r ov ement in pro-perty own e r ship has been wit-n e ssed in Germany. Of theTurks living in Germ a n y ,203,000 were property own e r sas of the end of 2006. The netr eal est ate wealth of Turkish ho-u s eholds is about 9.7 bill ion Eu-ro. In the EU, the net real est at ew ealth of Turks is 12.2 bill io nE uro. In Germany the hou s e-hold gross real est ate wealth is3.9 bill ion Euro and the net rea le st ate wealth is 2.9 trill ion Eur o .

LOBBYING ACTIVITIES AND SCHOLARLY COOPERATION Today in Germany alone thereare more than 2,300 act iv em o sq ue ass oc ia t ions and theassociations formed by Euro-Turks living in EU-memb e rs t ates number more than4,000. In line with Turkey'sdesire, there is no strong Euro-pean Turkish lobby similar tothe Armenian or Jewish lobbiesin Europe. One reason for thisis that there is no strong wil-lingness on the part of Turks li-ving there and because they arenot members of a powerful co-untry. In terms of politics, Eu-ropean Turks are quite sophis-ticated. In Germany in particu-lar, there are numerous politi-

cians of Turkish descent in po-litical parties.A cc o rding to off ic ial fig ures, Tur-key sends 130,000 students to 70c ou nt r ies for purp oses of study.U n o ff ic ial fig ures suggest a num-ber closer to 200,000. FromT h a iland to Geo rg ia, Sing ap or eto South Afr ica, it is poss i ble torun into Turkish students at thefar corners of the earth. Even inr em ote areas of the US, it is pos-s i ble to find Turkish stud e n t ss t u dying at univ e rs it ies, as ther eare nearly 40,000 Turkish stu-dents studying there. In Germ a n yon the other hand, 95 percent ofthe Turkish students study i n gh i gher educ at ion (or 36,000) arec h i ldren of imm i gr a n t s .

IN CONCLUSIONW i thin the fram ework of marr i a-ge and pop ul at ion inc r e ases in theE ur op ean Union, the Turk i s hp op ul at ion there inc r e ases yea r l yby 150-180,000. At the same ti-me deaths are also inc r e as i n g .The pop ul at ion of Euro-Turks in2023, if there are no larg e - s c al ec h a nges, will be a bit more thanthe pop ul at ion of Greece and willr each the 10 mill ion mark.In a Eur ope where an est im at e d10 mill ion Euro-Turks will liv e ,will Turkey itself be a part ofthe EU starting 1 Jan uary 2014?A l th ough I was init ially quit eo pt im i stic about such a dev el o p-ment, I no longer ret ain hop er eg a rding this iss ue and inst ea dwish to proc eed as though it isnot an event u ality. Eur op e ' sc o ns e rv at ive nat ure, its own in-t e rnal div is ions and ant i - I sl a ma tt it ude, and its dwindling res o-u rces will event ually make it se-em less att r a ct ive to Turk e y .The EU will und ou btedly find ar e ason not to take Turkey andfor this reason Turkey-EU rel a-t ions will always be dir e cted bythe Euro-Turks. Perhaps Tur-key will find all eg ia nce with thenew econ omic pow e rh o uses ofC h ina and Ind ia and will use itss t r at egic loc at ion on the bord e rof the EU to full adv a nt ag e .œ

EXPERIENCE OF EURO-TURKS




Fr a n kfurt - Alm a nya’da fa-a l iyet göst eren 200’ün

ü z er i nde döner imal a tç ›s ›a r as › nda, hemen hemen her-k esin lid e rl i¤ ini kabul ett i¤ iön plana ç›kan bir marka var:K a rmez. 1982 y›l › nda Türkb a kk al ar ›na et sat arak tic ar ih ay ata at›lan Müfit, Must a-fa, Özer, Önder, Ömer, Enf i l ,M uz a ffer ve fiima Tüt ü nc ü-b afl› kard e fller, 20 y›lda tümA vr upa’y› saran haz›r dön e ri m al at ›n›n önc ül eri.

O nl ar›n hik ay esi de gurb et eu z anan di¤er ail el er i nk in eb e nzer. Esk ifl eh i rli ail en i n1970’te Alm a nya’ya iflçi ola-rak çal › flm aya giden Hikm e tT üt ü nc üb afl›, sonra yan ›n ao ¤lu Özer’i ard › ndan da1974’te eflini ald›.

T üt ü nc üb afl› kard e fller, ets a tt ›fl› yapt › kl ar› flirket mer-k ez ine yak›n bir büf enin ist e-¤i üzer ine, gön ü lsüz de ols ailk döner imal at ›na bafll ad › .‹lk gün 5 kil oluk bir dön e ry a pt ›lar. Büfe ayn› gün üç kezd öner sip ar ifli verdi. Dah as o nra günl e rde 80 kil ol u kd öner satm aya bafll ad›.

P iy as ad aki aç›k Tüt ü nc üb afl ›k a rd e fll erin dikk at i nden kaç-m ad› ve bu aç›¤› de¤ e rl e nd i r-mek üzere yola koy u ld ul a r .A lm a ny a ’ d aki ilk haz›r dön e ri m al at› Karmez mark as › yl ap iy as aya sun u ldu. Karmez is-mi de “Kard e fller Mezb ah a-s›”n›n k›s a lt › lm ›fl› olarak sic i-

Frankfurt – Among the morethan 200 döner producers

operating in Germany, there isone brand that everyone ac-cepts as a leader in the market:Karmez. The Tütüncübafl› sib-lings: Müfit, Must afa, Özer,Önder, Ömer, Enfil, Muzafferand fiima started their businesslives by selling meat to Turkishmarkets in 1982. Within 20 ye-ars, they had become the majorproducers of prepared döner inEurope.

Their story resembles that ofmany immigrant families. Co-ming from Eskiflehir, the familypatriarch initially went to Ger-many to work as a laborer in1970, and was soon followedby his son Özer and then hiswife in 1974.

The Tütüncübafl› siblings firstbegan producing döner uponthe request of a vendor neart h eir mea t - m aking firm. Ontheir first day they made 5 kilosworth of döner and that sameday the vendor asked three ti-mes for more döner. In subse-quent days the firm began tosell 80 kilos of döner per day.

The opening in the market didnot esc ape the att e nt ion of theT üt ü nc üb afl› siblings and theyq uickly began to take adv a nt a-ge of the opp o rt unity. Ger-many's first prep ared dön e rbrand Karmez was put on them a rket. The name “Karm e z ”c omes from the comb in at ion of

KARMEZ


THE BROTHERS THATB R O U G H T DONER TO EUROPE

AVRUPA’YA DÖNER‹TANITAN KARDEfiLER

The Tütüncübafl› siblingshad become the majorproducers of prepareddöner in Europe within20 years.

1982 y›l›nda Türk bakkalar›naet satarak ticari hayata at›lanTütüncübafl› kardefller, 20y›lda tüm Avrupa’y› saranhaz›r döner imalat›n›n öncüleri.

Özer Tütüncübafl›, Karmez DönerYönetim Kurulu Baflkan›,

Frankfurt’taki tesislerinde.

Özer Tütüncübafl›, KarmezChairman of Board, atheadquarter of Karmez Döner.


“ K a rd e fller Mezb ah as›” (Sib-lings' Slau g ht e rh o use”) ande nt ered the registry as such.A fter the unt imely death ofM üfit Tüt ü nc üb afl›, the sixb r o thers and one sister cont i-n ued their partn e r ship and arec u rrently the leaders of the dö-ner market.

In 1996 Karmez moved to amore modern production faci-lity and from 1998 on startedexporting döner to other Euro-pean countries. In addition todöner production, Karmez alsobegan experimenting with newtechnologies. They created thefirst döner slicing machine gea-red towards meeting the needsof the sector.

In 1996 Karmez was producingseven tons worth of meat whiletoday they are producing 40tons. Their Frankfurt facilityemploys 208 workers. Morethan 500 people also work atfirms tied to the Karmez line.

At Karmez Döner each siblingis involved in an area of the bu-siness. As for Özer Tütüncüba-fl›, he serves as the leader of thefirm. He underscores the fact,though, that they make decisi-ons cooperatively.

FROZEN DÖNER Having bought a 40-acre plotand built a facility on it, Kar-mez is in the process of enteringinto the new area of frozen dö-


le geçti. Kard e fll e rden Müf i tT üt ü nc üb afl›’n›n vef at ›n›n ar-d › ndan alt› erkek, bir k›z kar-defl birl i kt el i¤ ini bozm ad a ns ü rd ü rd ü¤ü Karmez, bug ü nd öner paz ar ›n›n lid eri kon u-m u nda.

1996 y›l › nda modern üret i my apan tes i sl er ine tafl ›nan Kar-mez, 1998’den itib aren Avr u-pa’n›n di¤er ülk el er ine de dö-ner ihr ac ›na bafll ad›. Dön e ri m al at › yla birl i kte Karm e z ,t e kn ol oj iyi de sekt öre tan › tt › .‹lk yaprak döner kesme ma-k in es ini döner sekt ör üne yö-n elik uyarl ad›.

1996’da yedi ton günlük üre-tim yapan Karmez, flu an

g ü nde 40 tonluk üretim yap ›-yor. Frankf u r t ’ t aki tes i sl e rd e208 kifli çal ›fl ›yor. Karm e z ’ eb a ¤l› flirk e tl e rde 500’ün üze-r i nde kifli ist i hdam edil iyor. K a rmez Döner’de her kard e flk e ndi alan › nda bir ifl kol u n-dan sor u mlu olarak çal ›fl ›y o r .Özer Tüt ü nc üb afl› ise flirk et i nl id eri olarak görev yap ›y o r .fi i rk e tte ifll eri ortak kon ufl u pd an ›fl ›l arak al›nd ›¤ ›na vurg uy ap ›yor.

DONDURULMUfi DÖNER 40 dön üme yak›n bir ars aa l arak üzer ine yeni bir tes i si nfl aa eden Karmez, 2008 so-n u nda bit ecek fabr ik ada dö-n ere imal at ›na yeni bir ivm ek az a nd ›r acak dond ur u lm u fl

In 1996 Karmez was producingseven tons worth of meat while

today they are producing 40 tons.

1996’da yedi ton günlük üretimyapan Karmez, flu an günde 40tonluk üretim yap›yor .


d öner üret im ine gir iyor. Te-s i sl e rde tadma imk an› da bul-d u¤ umuz dond ur u lmufl pak e th al i nd eki dön e rler, sosu ileb i rl i kte küçük bir kut uda sa-t ›fla sun ul acak. Döner yem e kiçin rest oran ya da büfe ara-mak yer ine, Karmez’in yen ip r oj esi ile döner her eve gir e-cek. Tüt ü nc üb afl›, “Dünya buk ut unun içinde. Türk dam a kz e vk ini düny aya tan › tmak bup r oj e yle hayat bulur” diy ec e kk adar idd i al›. Toplam 20-25m i lyon euro aras› yat ›r›m ya-p ›l acak tes i sl erin ilk etab› buy›l bit ir i ldi.

D öner imal at › nd aki pazar li-d e rl i¤ inin yan› s›ra et iflini deb ›r a km›fl de¤il Tüt ü nc üb afl ›k a rd e fller. Halen Frank-furt’un ikinci büyük et üret i-c isi. Bu alanda Avr upa’n›n enb üyük tes isi Ege Türk’e ait.

K a rmez’in bugün Avr upa pi-y as as › nda 4000’ün üzer i nd ed öner verd i¤i müflt er isi var.B e lç ika, ‹talya, Fransa, ‹sv e ç ,‹ sp a nya gibi ülk el e rde flub es if aa lyet göst er iyor.

DÖNER F‹YATI UCUZT üt ü nc üb afl›’n›n dön erin sa¤-l › kl› besl e nm ed eki kal it esi il-g ili söyl ed i kl er ini haz›r yiy e-cek ve döner aras › nda kal or ik ›y a sl am as › nda da do¤r ul a-mak mümkün. McDo-nald’s’›n sat ›fla sund u¤u birBig Mac hamb u rg e rde kal or im i kt ar› 540, büyük pat at e sk ›z a r tm as › nda 570 iken, dö-n e rde bu miktar 350-400 ka-l ori civ ar › nda. Ayr ›ca garn ü-tür olarak dön e rle birl i kt ev er ilen dom ates, so¤an gib iy eflil malz eme sa¤l › kl› besl e n-m ede, dön eri di¤er haz›r yi-y ecek ürünl ere k›y a sla avan-t a jl› k›l ›yor.

T üt ü nc üb afl›’na göre dön er i nr ak ibi yine kend isi. Yani üre-t im i nde hassas olm ayan ifll e t-m eler ve rek ab eti fiyat düfl ü-r erek yür üten büfe ve rest o-

r a nlar. Alm a nya’da dön e r2,5-3 euro aras › nda sat ›l ›y o r .R ek ab etin yo¤un old u¤u Ber-lin gibi fleh i rl e rde ise dön er ia yr an › yla birl i kte 1 eur o ’ y ad ahi satan ifll e tm el ere rastl a-mak mümkün. Tüt ü nc üb afl › ,d ön erin gerçek fiy at ›n›n 4,5-5 euro olm as› ger e kt i¤ in is ö yl üyor. McDonald’s Al-m a nya’da bir Big Mac men ü-yü yakl afl›k 7 euro’ya sat ›l ›-yor. Haz›r dön erin kilo fiy at ›ise 4-7 euro aras › nda de¤ ifl e nf iy a tl a rdan müflt er iye sat ›l ›-yor.

K a rmez Alm a ny a ’ d aki dön e rve et end ü st r is i nd eki faa l iy e t-l er ini alt› y›l önce ‹zm i r ’ d ea çt ›¤› dürüm ve döner ekm e-¤i fabr ik as› yat ›r ›m› ile des-t e kl edi. ‹zmir’de ikinci büy ü ku nlu mam ü ller fabr ik as› olani fll e tm eden, günlük iki kon-t e yner dürüm, üç kont e yn e rda döner ekm e¤i ihraç edil-yor.

S ekiz kard e flle yola ç›k a nK a rmez’de flimdi ikinci kufl a kiflin içinde. Kardefl çoc u kl a-r › ndan ikinci nes i lden befl ki-fli flirk e tte çal ›fl ›yor. Tüt ü nc ü-b afl›, dön erin her gird i¤i pa-z a rda kend ini kabul ett ir ec e kbir ürün old u¤ unu söyl üy o r .“Bir num ar al› haz›r yiy ec e k .Y ü ks elen bir trend. Dön er id ü nya bekl iyor” diy o r .œ

ner prod u ct ion. This fac il i t yg ives them the opp o rt unity top r ep are their new product atthe site and then pack age itwith a sauce into a small boxso that it is ready to cook ath ome. Rather than only hav ethe choice of eating döner in ar e st a urant or from a vend o r ,p eo ple can know have the op-t ion of making it at home. Tü-t ü nc üb afl› is amb it i ous enou g hto state, “The world is in thisbox. The effort to int r od uc ethe world to Turkish cui s in estarts with this box.” The firsts t age in the const r u ct ion of af a ctory to be built with 20-25m i ll ion Euro was only fin al i-zed this yea r .

A s ide from the lead e r ship sta-tus of the Tüt ü nc üb afl› sibl i n g sin döner prod u ct ion, they hav enot forg o tten the meat in-dustry that they started in.They are still the second lar-gest prod ucers of meat inF r a n kfurt. In this area the lar-gest fac ility in Eur ope is ow-ned by Ege Türk.

C u rrently Karmez sells dön e rto more than 4000 cust om e r sin the Eur op ean market. Theyh ave act ive branches in Belg i-um, Italy, France, Sweden, andS p ai n .

DÖNER PRICES ARE LOW Tütüncübafl› has discussed be-fore the nutritional value of dö-ner and it is possible to bearthat out upon comparing thecalorie amount between ready-

made döner and other ready-made food. McDonald’s mostf am ous hamb u rger, the BigMac, has a caloric amount of540, while an order of large fri-es contains 570 calories. Withdöner, the caloric count is 350-400 cal or ies. Mor e over, thetrimmings of tomatoes, onion,and other leafy vegetables putdöner ahead of the others interms of nutritious eating.

A cc o rding to Tüt ü nc üb afl›, theonly thing for döner to fear isd öner itself. In other words,o ther prod ucers who perh a p sdon't have the same car ef u ls t a ndards for their prod u ct io nor vendors or rest a urants thatare being run so comp et it iv e l yas to greatly push down pric e s .In Germany döner is sold for2.5-3 Euro. In reg ions wher ec o mp et it ion is fie rce, such asB e rlin, it can be found for 1E uro in some places. Tüt ü nc ü-b afl› states that döner shou l da ct ually be sold for 4.5-5 Eu-ro. A McDonald’s Big Macm enu in Germany is sold fora b out 7 Euro. Rea d y - m ad ed öner's kilo price is sold to thec o ns umer for about 4-7 Eur o .

K a rmez funded their döner andm eat industry act iv it ies in Ger-many with the support of the in-v e s tment they made in a dön e rb r ead factory in Izmir six yea r sago. This factory, the sec o n dl a rgest for flou r - b ased prod u c t s ,puts out two cont a iners of wrapb r ead daily, and three cont a i-ners worth of döner brea d .

Eight siblings started Karm e zand now the second gen er at io nhas joined their staff. Five ofthe siblings' offspring nowwork at the company. Tüt ü n-c üb afl› states that döner hasthe ability to sell in which ev e rm a rket it enters. “It's then u mber one fast food and atrend that cont in ues to grow.The world is awaiting dön e r ”he says. œ

KARMEZ


MCDONALD’S MOSTF A M O U S

HAMBURGER, THE BIGMAC, HAS A CALORIC

AMOUNT OF 540,WHILE AN ORDER OF

LARGE FRIESCONTAINS 570

C A L O R I E S .

M C D O N A L D ’ S ’ I NSATIfiLA SUNDU⁄U

B‹R BIG MACH A M B U R G E R D EKALOR‹ M‹KTARI

540, BÜYÜKP A T A T E S

K I Z A R T M A S I N D A570 ‹KEN, DÖNERDEBU M‹KTAR 350 -

400 KALOR‹C ‹ V A R I N D A .


d aha düflük ç›km as ›n›n anag er e kç es ini oluflt u rm a kt ad › r .Türk topl um unun gelir düz e-y inin AB ort al am as ›na yakl a-fl ab i lm es› için, okul ve mesl e ke ¤ itim düz ey inin daha da yük-s e lm esi ger e km e kt edir.

19,700 EURO GEL‹R‹T ü r kl erin yo¤un olarak yafl a-d ›¤› Alm a nya, Holl a nd a ,F r a nsa ve Avust u rya gibi ülk e-l erin refah sev iy es inin yüks e k-l i¤ i nden dol ay›, kifli bafl ›n ad üflen GSY‹H payl ar› daAB’nin fakir ülk el er ine gör ed aha yüksek bir rak ama ulafl-m›fl dur u mda. 25 AB üyes ik a rfl ›l a flt ›r › ld ›¤ › nda AB’liT ü r kler kifli bafl ›na düfl e nGSY‹H’da 12 üye ülk eyi (ÇekC u mh ur iy eti, Est o nya, Yun a-n i stan, K›br›s, Let o nya, Lit-v a nya, Mac ar i stan, Malt a ,P ol o nya, Port ekiz, Slov e ny ave Slov a kya) ger ide b›r ak ›yor. K ifli bafl ›na düflen GSY‹H ra-k a ml ar› karfl ›l a flt ›r › ld ›¤ › nd a ,y › ll›k 19.700 Euro ile Türk ça-l ›fl a nl ar› AB-15 üye gen el in i n(27.600 Euro) yüzde 71’ineu l a flm›fl dur u mda. Türkl er i nAB ülk el er i nd eki makr oe k o-n omik katk ›s› Türk gir ifl i mc i-l eri baz › nda de¤il, çal ›fl a nTürk nüf usu itib ar i yle hes a p-l a nm a kt ad›r. Çünkü Türkl e r ,AB ekon om is i nden kopm u fl ,o t onom ve dol ay ›s › yla kap al ›bir ekon omi oluflt u rm am a kt a ,a ks ine çal ›flan Türkl erin ezic iç o¤ u nl u¤u, yafl ad › kl ar› ülk ei fll e tm el er i nde çal ›fl›p, yine bui fll e tm el erin ürünl er ini tük e t-m e kt edir. Türkl erin yaln › zü r et ici güç olarak de¤il, ayn ›z am a nda tük et ici olarak var-l › kl ar›, AB’deki iç tal ebe sat › na lma gücl eri oran › nda yans ›-m a kt ad›r. Mevcut ekon om i kb üt ü nl e flme Türkl eri Avr up ae k on om il eri için vazg eç i lm e zk › lm a kt ad›r. œ

Of the 4.1 mill ion peo ple ofT u rkish descent living in

EU cou nt r ies, the working po-p ul at ion is 1,372,000. As inG e rmany and other EU cou nt r i-es, the working pop ul at ion ofTurks within the Turkish pop u-l at ion is lower than the work i n gp op ul at ion of the nat ive res i-d e n t s .The 1,372,000 Turks that mak eup 0.69 percent of the work i n gp op ul at ion of Eur op ean Unio nc ou nt r ies in 2006 cont r ib ut e dn early 80.7 bill ion Euro worthof cont r ib ut ions to the EU.Of these cont r ib ut ions, 66.2p e rcent, or 53.4 bill ion Euro, isp r ov ided by Turks living inG e rmany. Rel ated to this, theT u rkey Res earch Center Ass oc i-a t ion (TAM) first res ea r ch e dthis iss ue with a report from1998 finding that Turks cont r i-b uted 55.1 bill ion Euro to theEU econ o m y .The cont r ib ut ions of Turkey tothe GDP of the fou nding 15m e mbers of the EU exc eeds thea m ount of 8 of the new mem-bers of the 25-member EU com-b ined, namely Est on ia, Gree kCyprus, Lith ua n ia, Latv ia, Lu-x e mb ourg, Malta, Slov en ia, andS l ov ak ia. In 2006 Turks working in thec ou nt r ies of the orig inal 15-m e mber EU held a share of theU n ion's GDP that numb er e d0.75 percent, while Eur op ea nTurks act ually number 1 per-cent of the EU pop ul at io n .When the 25-member EU isc o ns id ered, both of these dat aare lower. The point that must be exam i-ned at this junct ure can be fo-und in the diff er e nce betw ee ne c on omic cont r ib ut ions ands h are of pop ul at ion. The factthat unempl o yment amongTurks is twice that of the hostc ountry shows that the econ o-

Avr upa’da yafl ayan 4,1m i lyon Türk iye kök e nl i

Türk aras › nda çal ›flan nüf u sy a kl afl›k 1 milyon 372 bind üz ey i nde. Alm a nya’da old u-¤u gibi di¤er AB ülk el er i nd ede çal ›flan Türkler’in tümTürk nüf usu içind eki oran›, oü lk el e rde çal ›flan nüfus oran ›-n›n alt › nda. A vr upa Birl i¤i ülk el er i nd et o plam çal ›fl a nl ar›n yüzd e0,69’unu oluflt uran 1.372 mil-yon çal ›flan Türk, AB’nin car if iy a tl a rla Gayri Safi Yurt iç iH as ›l as ›na (GSY‹H) 2006 y›-l › nda yakl afl›k 80,7 milyar Eu-ro’luk bir katk› sa¤l ad›. Bu katk ›n›n yüzde 66,2’s›n › ,53,4 milyar Euro ile Alm a n-ya’da yafl ayan Türkler sa¤l ›-yor. Türk iye Araflt › rm al a rM e rk ezi Vakf›‘n›n kon uy ai l i flkin ilk araflt › rm ay› gerç e k-l e flt i rd i¤i 1998 y›l › nda ABe k on om is ine sa¤l anan katk ›55,1 milyar Euro düz ey i nd e y-di. E ski 15 üyeli AB ülk el er i nd ey afl ayan Türkl erin ABGSY‹H’ye yapt ›¤› katk›, AB-25 üyesi sekiz ülk enin (Est o n-ya, K›br›s Rum Kes imi, Let o n-ya, Litv a nya, Lüks e mb u r g ,M a lta, Slov e nya ve Slov a ky a )G S Y ‹ H ’ s ›n› afl›yor. E ski 15 AB ülk es i nde çal ›fl a nTürk nüf usu, 2006 y›l › nd aB i rl i¤in GSY‹H’s›ndan yüzd e0,75 oran › nda pay ald›. Avr u-p al› Türkl erin nüf u st aki oran-l ar› ise yüzde 1 civ ar › nda sey-r e tm e kte. Her iki veri, 25 üye-li AB dikk ate al›nd ›¤ › nda ha-l i yle daha düflük ç›km a kt ad›r. B ur ada dikk ate al›nm as› ger e-ken nokta, ekon omik katk› ven üfus pay› aras › nd aki farkt ay a tm a kt ad›r. ‹fls i zl i¤in, yafl a-d › kl ar› ülk el e rd eki ort al am a-n›n yakl afl›k iki kat › ndan fazl ao lm as› Türkl erin ekon om i kk a tk ›s ›n›n nüfus pay ›na gör e

mic cont r ib ut ion by this pop u-l at ion is lower than would bee xp e cted based on the pop ul at i-on numbers. In order for the in-c ome level of the Turkish pop u-l at ion to reach the aver age ofthe EU cou nt r ies, schooling andt e c hn ical training need to be im-p r ov e d .

AN INCOME OF 19,700 EURO B ec a use the soc ial welf are serv i-ces of cou nt r ies where Turksh ave largely settled, such asG e rmany, Holland, France, andA u st r ia are so strong, the perc ap ita GDP cont r ib ut ion is hig-her than in the poorer cou nt r ie sof the EU. When the 25 EU-m e mber cou nt r ies are comp ar e dwith one another, the per cap it aGDP cont r ib ut ions of EUTurks leave 12 member stat e s(Czech Rep u blic, Est on ia, Gree-ce, Cyprus, Lith ua n ia, Latv ia ,H u ngary, Malta, Poland, Slov e-n ia, and Slov ak ia) behind. When per cap ita GDP fig ur e sare comp ared, the aver age wag eof 19,700 Euro for a work i n gTurk in the EU is 71 percent ofthe 27,600 Euro fig ure for thea v er age worker in the 15-mem-ber EU. The macr oe c on om i cc o nt r ib ut ion of Turks to the EUe c onomy is not calc ul ated bas e don Turkish ent r e pr en eurs butr a ther on Turks empl oyed byo thers bec a use Turks do notc o mp r ise a det a ched, aut on o-m ous, and ther ef ore closed eco-nomy from the EU econ o m y ,but rather tend to work for na-t ive empl oyers and tend to con-s ume these empl oy ees' goo d sand serv ices. Turks are not onlyp r od ucers but also cons um e r sand thus their buying pow e rp r op o rt i onally rel ates to the in-t e rnal demand of the EU. Cur-rent econ omic int e gr at ion ren-ders Turks ind i sp e ns a ble to theE ur op ean econ om ies. œ

E C O N O M Y


THE ECONOMIC CONTRIBUTION OFTURKS TO THE EU ECONOMY 80.7 BILLION EURO

TÜRKLER‹N AB EKONOM‹S‹NEKATKISI: 80.7 M‹LYAR EURO

Yunus Ulusoy [email protected]



Bankam›z ile Türkçe Bankac›l›k 1870 y›l › nda Berlin’de kur ulan ve2006 sonu itib ar i yle 1.1 trily o ne uro akt if i yle halen Alm a nya veA vr upa’n›n lider bank as› poz i s-y on u nd aki Deu t sche Bank, dün-y an›n 75 ülk es i nde 73 bini aflk › nç al ›fl an› ile faa l iyet göst er iyor.

A lm a ny a ’ d aki Türk nüf us un ü ns ahip old u¤u ekon omik büy ü k-lük, (Türk ifll e tm el erin toplam ci-r osu 55 milyar euro olarak tah-min edil iyor) Deu t sche Bank’› dab ug üne kadar uyg ul am ad ›¤› yen ip r oj eyi hay ata geç i rm es ine ves il eo ldu. Banka „Bank am›z“ ad›yl ak u rd u¤u 60 kifl ilik bir Türk ekip-le Türkçe olarak tüm bank ac ›l › k

The pop ul at ion of nearly 3m i ll ion Turks that live in

G e rmany has raised the int e-rest of German firms that arei nt er e sted in the poss ib il it ie sof the ethn ic a l l y - b ased mar-ket. E-Plus, an imp o rt a n tc o mpany in the German mo-b ile comm un ic at ions mark e t ,is currently off ering Turkse c on omic rates for both do-m e stic calls within Germ a n yand int e rn at i onal calls withT u rkey under the banner of itsp r oject Ay Y›ld›z (Cresc e n tand Star). Deu t sche Bank's“ B a nk am›z”, or “Our Bank”p r oject is breaking new gro-und in terms of prov id i n g

Alm a nya yafl ayan 3 mily on ay ak›n Türk, etnik paz ar a

y ön e lmek ist eyen dev Alman flir-k e tl erin de iflt ah ›n› kab a r tt›. Al-man mobil ilet iflim paz ar ›n›n ön-de gelen flirk e tl er i nden E-Plus, AyY › ld›z proj esi ile Alm a ny a ’ d ak iT ü r kl ere ülke içinde ve Türk iy ea r am al ar › nda uygun fiy a tlar su-n uyor. Deu t sche Bank, “Bank a-m›z” proj esi ile Türkçe hizm e tv er erek bank ac ›l›k alan › nda yen ibir kap› aral ›yor.

A lman devl er inin, Türk yön e-t ic il ere emanet ett i¤i Ay Y›ld › zve Bankam›z projelerini TURK-OF AM ER ICA Alm a ny a ’ d ai nc el edi.

b a nking serv ices in Turkish. T U RK OF AM ER ICA exam i-ned closer the int e r - c u lt ur a lm a rk eting projects of the Ger-man giant comp an ies such asC r e scent and Star and OurBank, both headed up by Tur-kish man ag e r s .

T u rkish Banking with Our Bank F ou nded in 1870 in Berlin andb oa sting assets of 1.1 trill io nE uro, Deu t sche Bank ret ai n sits status as a leader in Ger-many and Eur ope and emp-loys 73,000 peo ple working in75 diff erent cou nt r ie s .

The econ omic turn over of the

TURKISH BRANDS WITH GERMAN GIANTS


TURKISH BRANDS BORNOF GERMAN GIANTS

ALMAN DEVLER‹NDENDO⁄AN TÜRK MARKALAR

The Our Bank project only came about as a resultof the efforts of one Ergün Ak›nc›, a long-timeemployee of Deutsche Bank.

Bankam›z projesi uzun y›llar Deutsche Bank’daçal›flan Ergün Ak›nc›’n›n çabalar› ile hayatb u l d u .


T u rkish pop ul at ion in Ger-many is thought to number 55b i ll ion Euro. This sit ua t io nhas all owed a prev i ously unt e-n a ble project on the part ofD eu t sche Bank to be rea l iz e d .The bank has recently form e da 60-person team under theh e ading of “ Bank am › z ”(“Our Bank”), to prov ide allb a nking serv ices in Turk i s h .Our Bank serv ices are cur-rently oper a ble in 30 branch e sand have gained 8,000 newc u st omers in just 13 months.

A cc o rding to findings by theA ss oc ia t ion of German Banks,in late 2004 there were 2,400banks in oper at ion in Ger-many. The number of for ei g nbanks prov iding serv ices num-b ered 671. There are curr e n t l yn early 80 branches of Turk i s hbanks such as Akbank, De-mir-Halk Bank, Den i zb a n k ,G ar a nti Bank, Iflbank, Vak › f-bank, Yap› Kredi and Zir aa tBanks.

The Our Bank project onlyc ame about as a result of thee fforts of one Ergün Ak›nc›, al o n g - t ime empl oy ee of Deu t s-che Bank. Having pres e nt e dthe idea to the banking man a-g ement roughly three yea r sago, he man aged to conv i nc ethem of the idea only after se-v eral thor ough eval ua t io n s .Our Bank started its branchwork in Jan uary and now pro-v ides all banking serv ices top eo ple in Turkish, an inn ov a-t ion that takes into acc ou n tthe econ omic power of Turksl iving in Germany. Deu t sc h eBank is known around theworld for its cons e rv at iv es t r u ct ure, thus the int r od u ct i-on of a program with a Tur-kish name and prov iding Tur-kish serv ices is seen as a smallr ev ol ut ion in and of itself. Thep io n eer of this rev ol ut ion, Er-gün Ak›nc›, answ ered TUR-K OF AM ER ICA's que r ies.

When was the Our Bank pro-

ject first dev el op e d ?We took the first steps abou tt h r ee years ago. The amaz i n gway in which Turkish staffm e mbers of Deu t sche Bankw ere able to attract new cus-t omers did not esc ape the at-t e nt ion of upper man ag em e n t .T h ese empl oy ees' pract ic e sw ere watched for a long tim eand later this project cam ea b out. As a team, we are do-ing as much as we can to en-s ure success for this proj e c t .

Didn't some look upon thisp r oject with susp ic ion sinc et h ere are alr eady so manyT u rkish banks working in Eu-r op e ?

No! Quite the opp os ite, theD eu t sche Bank org an iz at io ng ave its full support and con-t in ues to do so to this day.

How will you prov ide mor ea dv a nt ag e ous serv ices forc u st omers than other Turk i s hbanks working in Eur op e ?D eu t sche Bank is Germ a n y ' sl a rgest priv ate bank. At thes ame time, it is a prest ig i ou sand trustworthy bank. Thiss e rv ice that we offer is notonly for priv ately educ at e d ,b il i ng ual expert cons u lt a n t s .Every cust omer with an acc o-unt at our bank can send mo-ney to Turkey up to 5 times ay ear for free. We also hav ep r i nted out broch ures in bothl a ng u ages. Mor e over, we off e r7,000 Deu t sche Bank ATM'swith Turkish as a lang u ag eo pt ion on the menu and Tur-kish tel e ph one serv ices. Anot-her one of our serv ices con-sists of off ering spec ial giftsthat will attract pot e nt ial cli-ents to Deu t sche Bank. Fore x a m ple, we give away thej e rseys of Turkey's four grea tt eams, namely Fen e rb a hç e ,G al at as aray, Befl i ktafl andT r a bz o n sp o r .

Can you talk about the tim eand effort you spent in con-


f aa l iy e tl er ini sunm aya bafll ad › .30 flube ile faa l iyet göst eren Ban-k am›z, 13 ayda toplam 8000 ye-ni müflt eri kaz a nd›.

A ss oc ia t ion of German Banksv er il er ine göre 2004 son u nda Al-m a nya gen el i nde 2400 banka fa-a l iyet göst er iy o rdu. Faa l iyet gös-t eren yab a nc› banka flube say ›s ›ise 671. Alm a nya’da halen Ak-bank, Demir-Halk Bank, Den i z-bank, Gar a nti Bank, ‹flbank, Va-k › fbank, Yap› Kredi ve Zir aa tb a nk al ar ›n›n 80’e yak›n flub es if aa l iyet göst er iyor.

B a nk am›z proj esi uzun y›llar De-u t sche Bank’ta çal ›flan Erg ü nA k › nc›’n›n çab al ar› ile hayat bul-du. Yakl afl›k üç y›l önce proj ey ib a nka yön et im ine sunan Ak›nc › ,y ap ›lan de¤ e rl e nd i rm eler sonr as ›p r oj eyi kabul ett i rm eyi bafl a rd › .Ocak ay›nda da flube çal › flm al ar ›-na bafll ayan Bank am›z, Türkl er i na rtan ekon omik güc ünü de dik-k ate alarak tüm bank ac ›l›k ifl-l e ml er ini kendi dill er i nde alab il e-c e kl eri bir proje. Deu t sche Bankg ibi muh af az akar yap ›s› ile bil i-nen dünya devi bir bank an › n ,T ü r kçe bir isimle banka kur u l-m as› onay verm esi bafll› bafl ›n abir devrim olarak da nit el e nd ir i-l iyor. Bu devr imin önc üsü Erg ü nA k › nc›, TURK OF AM ER ‹C A ’ n › ns or ul ar ›n› cev a pl ad›.

B a nk am›z proj esi ilk ne zam a ng el i flt ir i ldi? Y a kl afl›k üç y›l önce ilk ad›ml a ra t › lm›fl oldu. Deu t sche Bank’daç al ›flan Türk elem a nl ar›n özel i kl ey eni müst eri kaz an ›m › nda serg i-l ed i kl eri üstün bafl ar› yetk il il er i nd i kk at ini çekm es ine neden ol-m u fltu. Uzun süre bu elem a nl ar › nç al › flm al ar› izl e ndi ve daha sonr ab ö yle bir proje haz › rl a nd›. Biz deekip olarak bu çal › flm an›n bafl a-r ›l› olm as ›n› sa¤l amak için eli-m i zden gel eni yap ›y or u z .A vr upa'da faa l iyet göst eren pekçok Türk bank as› olm as›, buprojenin hayata geçirilmesines ü ph e yle bak › lm as ›na neden ol-m ad› m›? O lm ad›! Tam aks ine proje De-

u t sche Bank büny es i nde tam des-tek gördü ve bu hala böyle.

Avrupa'da faaliyet gösterenTürk bank al ar › ndan farkl› ola-rak müflt er il ere sa¤l ay ac a¤ ›n › za v a nt a jl ar ›n›z nel e rd i r ?D eu t sche Bank, Alm a nya’n›n enb üyük özel bank as ›d›r. Ayn› za-m a nda büyük itib ari olan ve gü-ven veren bir bank ad›r. Sund u-¤ umuz hizmet sad ece özel e¤i-t i mli iki dilli dan › flman uzm a nl a-r ›m › zla s›n › rl› de¤il. Bank am › zh es ab ›na sahip olan her müflt er i-miz y›lda 5 kez Türk iye’ye ücr e t-siz para hav al es ini gerç e kl e flt ir e-b ilir. Biz ayn› zam a nda brofl ü rl e-r im izi iki dilli ç›k a r tt›k. Ayr ›c aT ü r kçe men ül ere sahip yakl afl › k7.000 Deu t sche Bank otom a tl a-r › ndan ücr e tsiz nakit para çek-mek ve Türkçe tel efon dan › flm ah i zm et ini sun uy oruz. Di¤er birh i zm et imiz ise Deu t sche Bank’ay eni müst eri kaz a nd ›ran müst er i-l er im ize be¤ en ec e kl eri özel hed i-y eler, örn e¤in Türk iy e ’ d eki dörtbüyüklerin, yani Fenerbahçe,G al at as aray, Befl i ktafl ve Trab-z o n spor’un form alar ver iy or u z .

E tnik bir kök ene yön elik bank ac ›-l›k yapma fikr ini Deu t sche Bankg ibi düny an›n en büyük bank al a-r › ndan bir ine kabul ett i rmek içinh a rc ad ›¤ ›n›z çaba ve sür e çten bah-s ed eb ilir mis iniz? Uzun zam a nd›r Deu t sche Bank’taç al ›fl ›y orum. Bu ves il e yle Türkm ü st er il er ine hizmet kon us u nd açok tecr üb eler edindim. Türk top-l umu Alm a nya’da art›k bir güç.Hem say ›sal, hem siy asal, hem dee k on omik olarak bu art›k böyl e .D eu t sche Bank’da bunu gördü veb izim terc üb el er im i zden yar a rl a-n arak birl i kte Bank am›z proj es in ih ay ata geç i rdik. Türkl ere özel hi-tap etmek hem Deu t sche Bank’inh e mde Türkl erin yar ar ›na. Biry a nda Deu t sche Bank, Türkl e ra r as › nd aki itib ar ›n› artt › rm›fl old u ,d i¤er yandan ise Alm a nya’n›n enb üyük özel bank as› olarak Deu t s-che Bank kendi dill er i nde, yan ›T ü r kçe hizmet verm es i yle büy ü kbir jest yapm›fl oldu. Bu ayn› za-m a nda Alm a ny a ’ d aki uyum tar-


t › flm al ar ›na da farkl› bir aç› get i rd i .Ç ü nkü ins an›n ekon omik bafl ar ›s ›g enel uyumu da kol a yl a flt ir i r .

B a nk am›z kaç kifl inin ist i hd am ›-na imkan tan ›y acak? D eu t sche Bank olarak çok say ›d aTürk kök e nli elem a nlar mevc u t .B a nk am›z böl üm ü nde son 2 y›li ç i nde Alm a ny a ’ d aki yakl afl›k 30fl ub em ize 60’›n üzer i nde yeni uz-man dan › flman ald › k .

D i¤er Alman bank al ar ›n›nn dae tnik paz ara ilgi duym as ›n› sa¤-lar m›? Bu sa¤l a nd› bile. Çal › flm al ar ›m › zb az› di¤er Alman bank al ar› tar a-f › ndan örnek al›n ›yor ve benz er iç al › flm al ar› yap › lm aya bafll a nd › .Bu tab iki yine Türk müflt er in i nl eh ine. Çünkü rek ab etin artm a-s › yla Türkl ere ver ilen hizmet ka-l it esi de önemli ölç üde artm › flo l acak. Ayr ›ca daha önce bank a-c ›l›k alanda serbest çal ›flan Türkk ök e nli elem a nl ar›n bir böl üm üd i¤er bank al ara kapt ›r › lm am ae nd ifl es i yle çal › flt › kl ar› bank al a rt ar af › ndan kadro yap › ld › .

Türk topl um unun kaz a n çl ar› ne-ler olur? Almanya’da dev bir banka„ T ü r kçe” hizmet verm esi Al-m a nya’da yafl ayan Türkler içinçok önemli. Bu, Alm a ny a ’ d ak i

Türk topl um una de¤er ver i ld i¤ i-nin bir göst e rg es idir. Bu aç›d a nda Türk topl um unun Alm a n-y a ’ d aki uyum una katk› sa¤l ay a nbir gir ifl i mdir.

B a nk am›z'da ulaflmak ist ed i¤ in i zh ed e fl e rden bahs eder mis in i z ?Aktif büyüklük, mevduat vem ü flt eri say ›s› gibi? B a nk am›z hizm et ini, Alm a n-ya’n›n çefl i tli bölg el er i nde bul un a n13 ”pilot” flub el er im i zde 30 Türkk ök e nli uzman çal ›fl an ›m›z hizm e-te bafll ad›k. fiu an ise yakl aik 30fl ub ede 60’dan fazla elem a nla buh i zm eti ver iy oruz. Ayr ›ca ilk do-kuz ay içinde Bank am›z say es i nd ek az a nd ›¤ ›m›z 2000 yeni müst er is ay ›s ›n› son 4 ay içinde 3’e katl a-y arak 6 binin üzer ine ç›k a r tt › k .

A LM A NYA’NIN AY YILD I Z ’ IE-Plus Alm a nya’n›n üçüncü bü-yük mobil ilet iflim oper at ör ü .R ak i pl eri T-Mob ile, Vod af on eve O2 flirk e tl er i yle rek abet edenE-Plus, Türk paz ar ›n›n pot a ns i-y el inin fark ›na var›p ciddi yat ›-r›m ve ekip ile etnik paz ara yön e-len öncü flirk e tl e rden. 2002 y›l › n-dan beri tel ek om ün ik a syon ope-r at örü KNP’e ba¤l› olarak faa l i-yet göstern E-Plus, Ay Y›ld › z ’ › nd ›fl › nda Base, Viva gibi de¤ ifl i km a rk al ar›n da sah ibi.

A lm a nya’da yafl ayan Türkler, AyY › ld›z proj es i yle ilk kez 2005 y›-l ›n›n Ekim ay›nda tan › flt›. E-Plusg e çt i¤ imiz ayl a rda yen iden yap ›-l an arak Alm a nya, Holl a nda veB e lç ika'da hizmet veren Ay Y›l-d›z flirk e tl er ini Ay Y›ld›z Int e rn a-t i onal çat ›s› alt › nda birl e flt i rd i .fi i rk etin bafl ›na da Sel ah a ttin Er-t urul’u get ir i ldi. Ay Y›ld›z Genel Müd ürü Sel a-h a ttin Ert urul, ilk y›lda tüm ça-b al ar ›n›n kend il er ini tan ›t›p Al-

v i ncing a giant of the in-dustry like Deu t sche Bank tou nd e rt ake banking based one t hn ic i t y ?I have been working at Deu t s-che Bank for a long tim e .With this opp o rt unity I wasa ble to gain a lot of exp er ie n-ce into the aspect of serv ice toT u rkish cust omers. The Tur-kish pop ul at ion is now a po-wer in modern-day Germ a n y ,in terms of numbers, pol it i c s ,and econ omics. Deu t sc h eBank saw this, and by tak i n ga dv a nt age of our exp er ie nc e s ,we rea l ized the Our Bank pro-ject tog e ther. By cust om iz i n gs e rv ice to Turks, both Deu t s-che Bank and the Turks com eout on top. Not only is thisp r oject a hugely pos it ive ges-t ure to the Turkish comm u-nity, but it has also inc r e as e dits prest ige with that same po-p ul at ion. This has also bro-ught a diff erent persp e ct ive tothe deb ate in Germany overi nt e gr at ion bec a use a pers o n ' se c on omic success enables am ore gen eral fluid process ofi nt e gr at io n .

How many peo ple will OurBank prov ide with empl o y-m e n t ?T h ere are alr eady many emp-l oy ees of Turkish desc e n tw o rking at Deu t sche Bank. InOur Bank in the past two ye-ars, we hired more than 60new expert cons u ltants in our30 branch e s .

Will this enc ou r age oth e rG e rman banks to gain int e-rest in the ethnic mark e t ?It has alr eady. Some oth e rG e rman banks have taken ourm e thod as an example and arei m pl em e nting sim ilar prog-

rams. This of cou rse is adv a n-t ag e ous for Turkish cons u-mers bec a use as comp et it io ni nc r e ases, so will the qual i t yof the serv ice off ered. In add i-t ion, staff of Turkish orig i nh ave been able to sol idify the-ir pos it ion as part of a team atbanks that may be worr ie da b out losing talent to oth e rb a n k s .

What will the Turkish pop u-l at ion gai n ?A giant bank in Germany thato ffers “Turkish” serv ice is abig deal for Turks living ther e .This is a sign that Germ a n yv al ues the Turks living ther e .In this way it is an inv e s tm e n ti nto the int e gr at ion proc e s s .

C ould you ment ion the goa l sthat you want to reach withOur Bank? The size of you ra ssets, number of bank dep o-sits, and number of cust o-m e r s ?We started this serv ice in 13“ p ilot” branches in var i ou sr eg ions of German with 30e m pl oy ees of Turkish desc e n t .We are currently have mor ethan 60 peo ple working withus on this in 30 diff er e n tb r a n ches. Mor e over, not onlydid we bring in 2000 new cus-



TURKS LIVING INGERMANY FIRST METTHE CRESCENT ANDSTAR PROJECT INOCTOBER 2005.

A L M A N Y A ’ D AYAfiAYAN TÜRKLER,

AY YILDIZPROJES‹YLE ‹LK KEZ2005 YILININ EK‹M

AYINDA TANIfiTI

Selahattin Erturul (40)took over the position ofthe Managing Directors

of Ay Y›ld›z I n t e r n a t i o n a ll a s t August.

Selahattin Erturul(40) Ay Y›ld›z genelm ü d ü r l ü ¤ ü n egeçti¤imiz A¤ustosay›nda getirildi.

Selahattin Erturul(40) Ay Y›ld›z genelm ü d ü r l ü ¤ ü n egeçti¤imiz A¤ustosay›nda getirildi.



m a nya’da yafl ayan Türkl erin ile-t iflim mark as› olmak yol u nd ailerlemek oldu¤unu söylüyor.Y a pt › kl ar› çal › flm al ar›n meyv el e-r ini verm eye bafll ad ›¤ ›n› ifad eeden Ert urul, “Ay Y›ld›z’› biru ç a¤a benz et i rsek, Ay Y›ld›z ar-t›k ger e kli sür ate ulafl›p, pistt e na yr › ld› ve yüks el i flte” diyor. GençG enel Müdür sor ul ar ›m ›z› flöyl ec ev a pl ›yor: Ay Y›ld›z proj es inin k›sa sür ed et an › nm as› ve yayg›n olarak kul-l an › lm as › nda etk ili olan fakt ö rl e rn el e rdir? Ürün gel i flt i rm ede hed e fl enen enö n e mli nokta vat a nd a fll ar ›m ›z › ni l et iflim al›flk a nl › kl ar ›na uyg u nt ar if eler gel i flt i rmek. Bu tar if el e-

rin de mümkün old u¤ u nca kol a ya nl afl ›l›r ve fleffaf bir yap ›ya sah i po lm as›. Öte yandan paz a rl am a-da, hedef kitl em izin örf ve adetl e-r ini, duyg usal dil ini bil erek onah itap etm emiz. Ay Y›ld›z’›n k›s as ür ede elde ett i¤i bafl ar ›n›n tem e-l i nde yatan en önemli fakt ö rl e r .

Ay Y›ld›z'›n tercih edilm esi sad e-ce E-plus gibi güçlü bir mark an › na rk as › nda olm as › yla aç›kl an ab il i rm i ?1998 y›l › nda Alman Tel ek om ü-n ik a syon piy as as ›n›n rek ab et ea ç › lm as› ile sabit hatl a rda büy ü kbir rek abet ve fiy a tl a rda düs ü fly afl a nd›. Cep tel ef onu üzer i nd e ny ap ›lan gör ü flm el erin fiy a tl ar › n-d aki düsüfl daha sonra bafll ad › .fiu anda fiyat baz › nda Alman cept el ef onu piy as as › nda k›ran k›r a-na bir rek abet söz kon uflu. Ken-ya ya da Rusya gibi ülk el ere ucu-za ilet iflim hizm eti sunan birç o kfl i rket, Türk iye fiy a tl ar ›n› da afla-¤› çek erek müflt eri kaz a nm ay aç al ›fl ›yor. Ancak, Ay Y›ld›z’›n ti-c ari mod eli bu de¤il! Ay Y›ld › z ,s ad ece ve sad ece Alm a nya’da ya-fl ayan Türk ve Türk kök e nl il er e ,ü lke içinde ve ana vat a nl ar › yl ay ap ac a kl ar› tel efon gör ü flm el e-r i nde tas a rruf imk an› sa¤l ay a n ,s ad ece onl ar›n iht iy a çl ar ›n› göz ö-n ü nde bul u nd ur arak gel i flt ir i lm i flh i zm e tler sunan bir flirket kon u-m u nda. Ay Y›ld›z’› tercih edil e nm a rka yapan en önemli uns u r-l a rdan biri de bu. Tab iiki E-Plusg ibi bir GSM dev inin ark am › zd ao lm as› da büyük bir etken.

Ay Y›ld›z proj es inin bafl ar ›s› bü-yük flirk e tl erin etnik paz ara yö-n elik gir ifl i ml er ini art › rm ada bire tken olab ilir mi?Ay Y›ld›z kendi sekt ör ü nde Al-m a nya’da sund u¤u ürün ve hiz-

t omers but within the past fo-ur months we inc r e ased thatn u mber fou rfold and att r a ct e dm ore than 6000 new cust o-m e r s .

G E RMANY'S CRESCENT AND STARE-Plus is Germany's third lar-gest mob ile comm un ic at io n so p er ator. It is the first, amongc o mp et itors such as T-Mob il e ,V od af one, and O2, to fullyr ea l ize the pot e nt ial of theT u rkish market and invest ti-me and money into the ethn i cm a rket. Since 2002 it hasf u n ct i oned tog e ther with thet el ec o mm un ic at ions oper at o rKNP and in add it ion to Cres-cent and Star has brands na-med Base and Viv a .

Turks living in Germany firstmet the Crescent and Starp r oject in Oct ober 2005. Sel a-h a ttin Ert urul, the gen er a lm an ager of Crescent and Star,s t ated that the first two yea r sw ere mainly spent int r od uc i n gthe serv ice to Turks living inG e rmany as a comm un ic at i-ons brand. Ert urul ind ic at e sthat that work is beg i nning topay off, “If we comp are Cres-cent and Star to an airpl an e ,we can say that it has att a in e dthe needed speed and has nowl i fted off.” The young Gen er a lM an ager answ ered our que st i-ons as foll o w s :

What were the imp o rtant fac-tors in int r od ucing and sprea-ding the use of Crescent andStar?

The most imp o rtant point ind ev el oping a product is to co-me up with tariffs that are sui-t a ble to the needs of our cus-t omers. These tariffs must bet r a n sp arent and easy to un-d e r stand. At the same tim e ,the mark eting must take int oa cc ount our key target aud i-

e nce's customs and trad it io n sand must then util ize thei re m ot i onal lang u age to app ea lto them. These are the mai nf a ctors as to why Cresc e n t



WHO IS SELAHATTIN ERTURUL?Selahattin Erturul (40) took over the position of the ManagingDirectors of Ay Yildiz international last August. At the sametime he replaced Dogan Calmaz, which acted over two yearsas a managing director of the company.Selahattin Erturul was born 1967 in Sinop in Turkey. Duringthe first nine years of his vocational career the engineeringgraduate of the information technology in the IT-industryworked, he created and led different IT-enterprises in Germanyand Turkey. In the following years he held different leadingselling and leading positions in the telecommunicationsindustry.

SELAHATT‹N ERTURUL K‹MD‹R?Selahattin Erturul (40) Ay Y›ld›z genel müdürlü¤üne geçti¤imizA¤ustos ay›nda getirildi. ‹ki y›ld›r genel müdür olarak görevyapan Do¤an Çalmaz’dan görevi devralan Erturul, 1967Sinop, Türkiye do¤umlu. ‹nformasyon teknolojileri alan›ndae¤itim gören ve kariyerinin ilk 9 y›l›nda de¤iflik firmalardadeneyim kazanan Erturul, Almanya ve Türkiye’de IT alan›ndade¤iflik firmalar›n kurucusu ve yöneticisi olarak hizmet verdi.

Do¤an Çalmaz was in charge as ageneral manager of Ay Y›ld›z in

between 2005-2007.

Do¤an Çalmaz Ay Y›ld›z’›nkurulufl aflamas›nda (2005-2007)iki y›l görev yapt›.


and Star has att a ined suchs u ccess in such a short amo-unt of tim e .

G e rman Tel ecom was priv at i-zed in 1998 and since thenmany Turkish firms have ow-ned lines that prov ide serv ic e sto users. Crescent and Stare nt ered the market after 10y ears. Is it pref e rred only be-c a use there is the strongbrand of E-plus behind it?S t a rting with the priv at iz at io nof German Tel ecom in 1998,the opening of the market ledto a huge comp et it ive pushb e tw een land-line comp an ie sand a subs eq uent decr e ase inp r ices. The decr e ase in cellp h one rates happ ened lat e r .C u rrently there is int e ns ec o mp et it ion betw een play e r sin the German cell phon em a rket. Many firms that areo ff ering cheap serv ice to co-u nt r ies like Kenya or Russ iaare also trying to drive downp r ices in Turkey in order toa ttract new cust omers. How e-ver, Crescent and Star's trad em odel is not like that! Cres-cent and Star is aimed only atTurks and Germans of Tur-kish descent living in Ger-many. This is a serv ice thathas been dev el oped within them odel of ens uring low rat e sfor a pop ul at ion that wish e sto speak both within Ger-many and with Turkey. This iswhy our model is so wid e l yp r ef e rred. Of cou rse having E-Plus behind us is also an im-p o rtant fact o r .

Do you think the success ofC r e scent and Star will lead too ther large firms inc r e as i n gt h eir inv e s tment in ethn i cm a rk e t s ?A s ide from off ering a spec ia l i-zed product and serv ice with i nits own sector in Germ a n y ,C r e scent and Star has also re-a ched a mil e st one in terms ofi nt e r - c u lt ural mark et i n g .Using the Crescent and Starm odel, many German firms

h ave started dev el oping pro-ducts geared towards the Tur-kish comm unity by using al a ng u age that will app eal tot h eir part ic ular cult ural back-g r ound. Our biggest success isn amely the title of “First andF or emost” that has been at-t a ched to us. We bel i eve thatp eo ple will begin to use theC r e scent and Star example too ffer the Turkish comm un i t ywith int e r - c u lt ural mark et i n g ,thus there will be a large in-c r e ase in not only the Germ a nbut also int e rn at i onal firmsthat will be inv o lv e d .

How many peo ple do you cur-rently employ and what arey our plans for the fut ure? W i thin the sales team ofC r e scent and Star's Frankf u r th ea dq ua rters, a group ofG e rm a n - e d uc ated, exp er ie n-ced, and bil i ng ual 30 you n gp eo ple work tog e ther in ad y n amic team. Our bigg e s tg oal rel ating to the fut ure isto always be by the side ofour peo ple that live in Ger-many. By dev el oping goo d sthat are based on their typeof comm un ic at ion, we hop eto offer them cond it ions thate ns ure they comf o rtably ma-ke calls to Turkey and with i nG e rm a n y .

In the US, projects geared to-wards the ethnic comm un i t yt ake up a large part of them a rket share. Is it poss i ble totell us the place of the ethn i cm a rket in the tel ecoms sect o rin Germany? The US, in terms of mult i - c u l-t ural mark eting, is really as t a nd a r d - b e arer for the whol eworld. Alth ough the mass im-m i gr at ion to Germany firstb egan 40 years ago, only nowis the topic gaining grou n dt h ere. No economy can aff o r dto ign ore the buying power ofa group like the Turkish po-p ul at ion in Germany, whichm ai nt ains an amount topp i n g18 bill ion Eur o .œ


m e tl erin yan ›s ›ra, kült ü rler aras ›p az a rl ama alan › nda da bir ilk ib afl a rd›. Bir çok Alman flirk et i ,Ay Y›ld›z örn e¤ i nden yola ç›k a-rak ülk ede yafl ayan Türk ve Türkk ök e nl il ere özel ürünler gel i flt ir i p ,k ü lt ürel yap ›l ar ›na uygun bir dil-le paz a rl ama çal › flm as ›na gird i .Ay Y›ld›z’›n en büyük bafl ar ›s ›n ›“‹lk ve Örnek” s›f a tl ar ›n› kaz a n-m as› oluflt ur uyor. ‹nan ›y oruz ki,ö n üm ü zd eki günl e rde Ay Y›ld › zö rn e¤ i nden yola ç›k arak vat a n-d a fll ar ›m ›za yön elik kült ü rler ara-s› paz a rl ama gir ifl i ml eri bafll at a-cak, Alman hatta ulusl ar ar as› flir-ket say ›s › nda büyük art›fl olac a k .fiu an kaç kifl iye ist i hdam sa¤l a-n ›yor ve gel ec e¤e iliflkin planl ar ›-n›z nel e rdir? Ay Y›ld›z’›n Frankfurt merk ez ive sat›fl teflk il at› içinde, e¤it i ml e-r ini bu ülk ede tam a ml am›fl, tec-r übe yüklü, hem Türkç eyi hemd eA lm a nc ay› anad i ll eri gibi kon u-flan, yakl afl›k 30 kifl iden olufl a ngenç ve din amik bir kadro gör e vy ap ›yor. Gel ec e kle ilg ili en büy ü k

h ed ef imiz Alm a nya’da yafl ay a nb izim ins an ›m ›z›n hep yan › nd ao lmak. Onl ar›n ilet iflim al›flk a n-l › kl ar ›na uygun ürünler gel i flt ir e-rek Türk iye ile ve Alm a nya için-de yap ac a kl ar› tel efon gör ü flm e-l er ini mümkün olan en uyg u nfl a r tl a rla sun ab i lm e k .

Ö z e ll i kle ABD'de etnik paz ar ay ön elik proj eler büyük bir paz a rp ay ›na sahip. Alm a ny a ' d aki tel e-kom sekt ör ü nde etnik paz ar › ne k on om id eki yeri hakk › nda bilg iv e rm eniz mümkün mü?ABD, etnik ya da kült ü rler aras ›p az a rl ama kon us u nda büt ü nd ü ny aya örnek teflkil ediyor. Al-m a nya’ya göçün üzer i nden 40 y›-l› aflk›n bir süre geçm es ine ra¤-men, bu konu ancak flimd il e rd eg ü nc e ll›k kaz a nd›. Hiç bir ekon o-mi y›ll›k al›m gücü 18 Milyar Eu-ro’yu bulan, Alm a ny a ’ d aki Türkve Türk kök e nl iler gibi bir gur ub ug öz a rd› edemez. Bu ned e nle önü-m ü zd eki dön e mde bu alanda bü-yük bir har ek e tl ilik gözl en ec e k .œ




k eri olarak gem il e rde çal › flm a kü z ere Alm a nya’ya geldi. Ayl a rg e çt i kçe Türk zeyt ini, peyn ir i ,b u lg uru nas›l bul unur bir ara-y›fl içine girdi. Bafll a ng › çt ak e ndi iht iy a çl ar ›n› karfl ›l am a kiçin Türk iye’den mal get i rm e-ye bafll ad›. Sonr al ar› da Türk-l erin yo¤ u nl u kla çal › flt ›¤› fab-r ik al ar›n, yafl ad › kl ar› lojm a n-

Fr a n kfurt – One of the firstT u rkish ent r e pr en eurs to en-

ter the German trade world isH i lmi Selçuk. Alth ough his bu-s iness life has been full of upsand downs, he has been at thef or e front of many inn ov at io n s .He has been an insp ir at ion tou p - a n d - c oming bus in e s sm e n .He has seen it all.

Fr a n kfurt - Alm a nya’da tic ar e th ay at ›na at›lan en eski Türk

g ir ifl i mc il e rden biri Hilmi Selç u k .‹fl hay at› inifl ve ç›k › fll a rla dol u .Pek çok ilkte imz as› var. Tic ar e th ay at ›na at›lan pek çok iflad a-m › nda da eme¤i. Zirv eyi de dib ide gören bir mac er aya sahip.

1961 y›l › nda gemi ihsas tekn i-

In 1961 he came as a ship tech-n ic ian to work on ships in Ger-many. Bef ore long he began tow o nder about where to findt y p ical Turkish foods such aso l ives, cheese, and bulgur (crac-ked wheat). In the beg i nn i n gi mp o rted goods from Turk e ys olely for his own pers onal des i-res. Later he sold goods as a

H‹LM‹ SELÇUK


A 41-YEAR BUSINESS LIFE, FULL OF GRIT AND TENACITY:HILMI SELÇUK

AZ‹MLE, ‹NATLA 41 YILDIR ‹fi HAYATINDA:H‹LM‹ SELÇUK

Among the 1500 firms that 450 officials from the German Food and Agriculture Ministry have inspected,Öz Kayseri was seen worthy of a gold medal five times.

Öz Kayseri, Alman Tar›m ve G›da Bakanl›¤›’na ba¤l› 450 uzman›n denetledi¤i 1500 firma aras›ndabefl kez alt›n madalyaya lay›k görüldü.

Hilmi Selçuk is togetherwithson-in-law Turgay Ertürk

and his daughter, Serhan.

Hilmi Selçuk damad›Turgay Ertürk ve k › z › S e r h a n ile birlikte.


v e ndor at sites such as fact or ie sand dorms where Turks wer ew o rking and living. He soon be-c ame tired of pol ice raids andspent six months at the door ofthe mun ic ip ality bui lding in or-der to gain a lic e nse. When hef inally rec e ived the permit, thec al e ndar showed the year 1966.

Born into a family from Skopj eand a grad u ate of Ist a nbul Tech-n ical Univ e rsity, Selçuk was nots at i sf ied with the life of a vend o rand after six months he rec e ived aw h ol es aling lic e nse. “At that po-int I bec ame a leg it im ate bus in e s s-man,” he states. In the 1960s,w h ile most Turks had no ideaa b out whol es ale trade, Selçuk be-c ame the first Turk to oper ate aw h ol es ale depot in Frankf u r t .

W i thin three years the bus in e s s-man's firm was selling and del i-v ering to loc at ions loc ated wit-hin 50 km. It began to imp o r tf ood goods from Turkey, Den-mark, and Greece. By 1972 hewas a well-known bus in e s sm a nwho mai nt a ined depot units inf our diff erent cit ies from Ham-burg to Frankfurt. Alr ea d yknown as one of the bigg e s te c on omic powers of Germ a n y ,u ntil 1976 Frankfurt only hadone Turkish bus in e s s - o wn e rw o rking. At the same time, hea ss i sted 70 Turkish ent r e pr en e-urs who were seeking to gain li-c e nses to open bus in e ss e s .

FAREWLL TO THE LIFE OF A W H O L E S A L E RA fter a succ e s sful run in trade from1966 on Hilmi Selçuk began tow i tness a downturn in his fort un e s .A fter 1976 he had to close downhis depots bec a use of comp et it io nfrom other whol es alers. Based onthe lack of exp er ie nced empl oy ee sand the highly comp et it ive at-m o s ph ere, he dec ided to shutdown his whol es aling act iv it ies. Hef iled for bankruptcy in 1979.He saw a return in the kindn e s she had shown to others over they ears. He rec e ived a year's freerent from Frankfurt's Whol es al e

F ood man ager, whom he had en-j oyed many glasses of rak› withover the years. Selçuk still rec a l l sthat frie n dship with fondness.

For Selçuk the struggle was overand he was starting life anew.By conv e rting a whol es ale mar-ket that he had man aged in ad epot to a ret ail food market, hewas sign aling a change in dir e c-t ion. The Anat ol ian Turkish Fo-od Mat er ials Market bec am eone of Frankfurt's largest mar-kets and for 15 years it sold itsg oods to a var iety of cust om e r s .

His fort unes didn't go so well inthis vent ure either but with out lo-sing anything he ent ered a news e ctor in 1997. He began to pro-d uce Turkish-style past r ami un-der the brand name of “Öz Kay-s eri” at a prod u ct ion cent e r ,Mond-Star, he opened at the skirtof the Taunus mou nt ain loc at e dn ear Frankfurt. “We rea l ized atype of prod u ct ion that was clos eto the orig inal. I worked on thisfor two years. We wasted near 80t h o usand dollars worth of mea td uring this per iod,” states the ex-p er ie nced bus in e s sm a n .

GOLD MEDAL PASTRAMI Mond-Star now exports past r a-mi to num er ous Eur op ean co-u nt r ies. Selçuk claims that thec o mpany is the only one to pro-d uce past r ami acc o rding to theo r ig inal methods and using onlyn at ural means. The cumin ands p ices used in the past r ami com efrom Kays eri. Among the 1500firms that 450 off ic ials from theG e rman Food and Agr ic u lt ur eM inistry have insp e cted, ÖzK a ys eri was seen worthy of agold medal five times. The com-pany is the first Turkish one,o u ts ide of döner comp an ies, tobe deemed worthy of the priz e .O u ts ide of Mond-Star, there arestill comp an ies such as Naml › ,I t ikat, Yayla, and Ege Türk inthe Eur op ean past r ami market. T h ese days the bus in e s sman is en-t ering a new sector in add it ion top a st r ami, namely tripe prod u ct i-


l ar›n önünde seyyar olarak sa-t›fl yapt›. Ancak pol i sl erin bas-k › nl ar › ndan rahat edem ey i nc er u hsat almak için alt› ay bel e-d iy enin kap ›s ›n› afl›nd › rd›. Sey-yar sat›fl yapma izn ini ald ›¤ › n-da takv i mler 1966 y›l ›n› göst e-r iy o rdu.

Ü sk ü plü bir ail enin çoc u¤ uolan ve ‹st a nbul Teknik Üni-v e rs it esi mez unu olan Sel-çuk’u, seyyar sat›fl tatmin et-m edi ve alt› ay bir u¤r a flt a ns o nra da topt a nc ›l›k yapma iz-n ini ald›. “‹flte o zaman dörtd ö r tlük iflad am› oldum” diy o rH i lmi Selçuk. 1960’l› y›ll a rd aT ü r kler, topt a nc› hali ned i rb i lm e zken, Selçuk Frankf u r tt o pt a nc› hal i nde depo ifll et e nilk Türk’tü.

D en ey i mli iflad am› üç y›lda Al-m a nya’n›n 50 km çevr es in ed a¤ ›t›m yapan firma kon um u-na geldi. Türk iye’den, Dan i-m a rka’dan, Yun an i st a n ’ d a ng ›da ürünl eri ithal etm eye bafl-l ad›. Y›l 1972 old u¤ u nd aH a mburg’tan Frankfurt’a ka-dar dört ayr› fleh i rde g›da de-p ol ar› bul unan tan › nm›fl biri fl ad am › yd›. Zaten Alm a n-ya’n›n en büyük hall er i nd e nb iri olan Frankfurt’ta 1976 y›-l ›na kadar tek Türk ifll e tm ec ip a tron olarak çal › flt›. Bu s›r ad ar u hsat alma imk an› olm ay a n70’i aflk›n Türk gir ifl i mc iy ed ü kkan açm al ar› kon us u nd ay a rd › mc› oldu.

TOPTANCI HAL‹NE VEDAH i lmi Selçuk’un 1966’da bafl-l ad ›¤› tic ari hay a tta zirv ey ig ö rd ü¤ü y›ll ar›n ard › ndan ifll e rb oz u lm aya bafll ad›. 1976 y›-l › ndan sonra topt a nc› hal in eg iren rak i pl eri karfl ›s › nda de-p ol ar ›n› birer birer kap a tm a kz or u nda kald›. Yet i flmifl ele-man eks i kl i¤i, zorlu rek ab e to rt am› topt a nc ›l ›¤› b›r a kt › rm ak ar ar› ald›. 1979 y›l › nda ifl a se tti.

H a lde kurd u¤u ikili iyi iliflk il e-rin fayd as ›n› zor günl er i nd e

g ö rdü. Rak› içip sohbet ett i¤ iF r a n kfurt G›da Hali’nin mü-d ürü Selçuk’tan kira alm ad a nbir y›l idare eder. Selçuk, ark a-d afl ›n›n o y›ll a rd aki iyil i¤ in ih ala minn e tle an›yor.

S e lçuk için müc ed ele bitm e-m i flti, hayat yeni bafll ›y o rd u .D aha önce topt a nc› hali olar a ki fll e tt i¤i dep ol a rdan bir ini mar-k ete dön ü flt ür erek per ak e nd ep az ar ›na at›ld›. Anad olu TürkG ›da Madd el eri Mark et i ,F r a n kfurt’un en büyük mar-k e tl er i nden biri oldu ve 15 y›lb oy u nca müflt er il er ini a¤›rl ad›.

S e lçuk’un mark e tç il i kte de ifl-l eri boz u ldu ancak azm i nde birfley kayb e tm eden 1997 y›l › nd ay eni bir sekt öre yön e ld i .F r a n kfurt yak › nl ar › nda Tau-nus da¤› etekl er i nde kurd u¤ uMond-Star Past › rma tes i sl er i n-de “Öz Kays eri” mark as › yl ap a st › rma imal etm eye bafll ad › .“ Ö z üne uygun bir üretim ger-ç e kl e flt i rdik. Bunun için iki y›lu ¤r a flt›m. Nerd e yse 80 bin do-l a rl›k et heba oldu bu den em e-l e rde” diyor den ey i mli iflad a-m›.

ALTIN MADALYALI PASTIRMAMond-Star, flimdi Avr up a ’ n › npek çok ülk es ine past › rma ih-raç ediyor. Selçuk, Mond-Star’›n orj in al ine uygun ve do-¤al tek past › rma üret ic isi old u-¤ unu sav un uyor. Past › rm an › nç em eni ve bah ar a tl ar› Kays e-ri’den gel iyor. Alman Tar›m veG ›da Bak a nl ›¤›’na ba¤l› 450u zm an›n den e tl ed i¤i 1500 fir-ma aras › nda befl kez alt›n ma-d a ly aya lay›k gör ülen Öz Kay-s eri, döner d›fl › nda bu ödül el ay›k gör ülen ilk ürün olm aö z e ll i¤ i nde. Halen Mond-Stard ›fl › nda Avr upa paz ar › nd aN a ml›, ‹tikat, Yayla ve EgeTürk past › rma paz ar › nda faa l i-yet göst er iyor.

‹ fl ad am› Selçuk bug ü nl e rd ep a st › rm adan sonra bir baflk aa l ana daha yat ›r›m yap ›y o r :‹ flk e mbe üret imi. Yakl afl › k


700 bin euro’luk yat ›r › mla ka-v u rma ve iflk e mbe üret im in eb a fll ay acak olan Selçuk, ifl-k e mbe tük et im inin yayg › nl ›¤ ›-na dikkat çek iyor. Mond-StarP a st › rma’da 30 kifl iye ist i h-dam sa¤l ayan Selçuk’un flir-k e tte en büyük yard › mc ›l ar ›

ise o¤lu Orhan ve dam ad ›T u rgay Ertürk. Kar a rl ar› dab i rl i kte de¤ e rl e nd ir erek al›-y o rlar. Selçuk, iflk e mbe yat ›r ›-m ›na girm e kte bafll a rda ter e d-düt ett i¤ ini ancak k›z ›n›n ›s-r a rl› tavr› ile karar ald › kl ar ›n ›s ö yl üy o r .œ

on. With an inv e s tment of ne-arly 700,000 Euro, Selçuk is go-ing to start prod u ct ion of Tur-kish-style fried meat and trip e .He states that tripe cons u m pt i-on is spreading and inc r e as i n gt h r ou gh out Eur ope. With a staffof 30 peo ple at Mond-Star, Sel-

çuk draws the most supp o r tfrom his son, dau g hter, and son-in-law. They eval u ate and tak ed ec is ions coll ab or at ively. Alth o-ugh at the beg i nning he was he-s itant to enter the tripe mark e t ,his dau g hter's ins i st e nce grad u-ally won him over.œ

H‹LM‹ SELÇUK


PIONEERS IN EUROPE'S FOOD SECTOR B a k t a tEfe F›ratEge TürkG a z iKarmez DönerKaplan DönerKavak Pirinç (The company to introduce rice to Europe)Micro Kuru G›da (Munich)Öz KayseriTanay Çaylar›Uncle Türk G›da (Hamburg) (This list was compiled alphabetically.)

AVRUPA’DA GIDA SEKTÖRÜNÜN ÖNCÜLER‹B a k t a tEfe F›ratEge TürkG a z iKarmez DönerKaplan DönerKavak Pirinç (Avrupa’ya pirinci sokan marka)Micro Kuru G›da (Munih)Öz KayseriTanay Çaylar›Uncle Türk G›da (Hamburg) (fiirketler harf s›ras›na göre yaz›lm›flt›r.)


Türk Tan›fl gibi pek çok iflç id e rn e¤ inin kur ul ufl u nda rol oy-n ad › .

T Ü R K - T U RK ar ag üzel’in tan › kl›k ett i¤i ba-fl ar ›s›z proj el e rden bir di¤ er ide, yine bir iflçi flirk eti tar af › n-dan K›rfl ehir’de kur ulan Türk-Tur mantar fabr ik as› old u .Köln’de atafle olarak görev ya-pan Muz a ffer Ünsal’›n bafl ›n ›ç e kt i¤i proje, 1970’li y›ll ar › nd ab a fll ar › nda hayat geç ir i ldi. An-cak iyi yön et il em eyen fabr ik abir süre sonra kap at › lmak zo-r u nda kald›, mak in el eri sat › ld › .K ar ag üzel, proj eyi, “Proj ey iy ön eten çiftçi de¤ i ldi, tücc a rd e¤ i ldi, K›rfl eh i rli de¤ i ldi. Ba-fl ar ›s › zl ›¤› kaç ›n › lm a zd›” diyor.

A lm a nya’da iflç il erin par al a-r › yla kur ulan her ifll e tme elb e t-te batm ad›. ‹çl er i nde hal aa y a kta olanl ar› da var. ‹flb i rH oding onl a rdan biri. ‹flb i r ’ i nk ur ulufl hik ay esi Ford’ta çal ›-flan 960 Türk iflç iden par at o pl ay›p bir flirket kurma fik-r i yle bafll ad›. Kar ag üzel’in deb afl ›n› çekt i¤i iflç il e rden par at o pl ama iflinde, her bir çal ›-fl a ndan 1000’er mark par at o pl a nd›. O dön emin Türk iy eA lm a nya Büy ük e lç isi Ziy aM üe zz io ¤lu’nun “5 mily o nm a rk› bul u rs an›z beni de üyey ap›n” sözü üzer ine, serm ay e-

Co ns id ering the sheer numb e rof Turkish workers in Ger-

many, it's no surp r ise to lea r nthat many had the idea of for-ming a company tog e ther to in-vest in Turkey. In this way, notonly could the workers be thei rown boss, but it would also pro-m ote inv e s tment in their hom ec ountry's economy, even if on asmall scal e .The first company fou nded byT u rkish workers was Türks a n ,f o rmed with 2200 partners in1966. Alth ough partners orig i-nally wanted to invest in shoes ora beer factory, they ended up ma-king their first inv e s tment in pa-per prod u ct ion and started cons-t r u ct ion on the Amb a rl› Ka¤›t veK a pl ama (Stored Paper and Coa-ting) fac ility in July 1967. Then-p r es ident Sül e yman Dem irel pro-v ided the basic fou nd at ion for thef a ct o r y .

A witness to the const r u ct ion ofthis factory and the grie v a nces ofthe workers of that time is fief i kK ar ag üzel, an act ive member ofw o rkers' ass oc ia t ions. Kar ag üz e lwas one of the aud itors work i n gfor Türksan. He init ially came toG e rmany in 1961 and began wor-king at the Ford aut om ob ile fac-tory. He was inv o lved in work i n gwith empl oy ees there reg a rd i n gt h eir soc ial problems. He was als oa man ager for the housing proj e c t s

Alm a ny a ’ d aki Türk iflç il er i-nin çokl u¤u, bir ar aya ge-

lip flirket kur arak Türk iy e ’ y ey at ›r›m yapma fikr ini do¤ u rd u .Bu yolla hem küçük de olsa heri flçi kendi iflinin patr onu ola-c a kt› hem de ülke ekon om is in ek a tk› sa¤l an ac at›.

A lm a nya’da ilk Türk iflçi flirk e-ti 2200 ort a kla Türksan ad›yl a1966 y›l › nda kur u ldu. ‹lk önc ea y a kk ab› sonra bira fabr ik as ›y at ›r ›m› yap › lmak ist e nse deT ü r ksan, ilk yat ›r ›m ›n› ka¤ › tü r et imi için Amb a rl› Ka¤›t veK a pl ama tes i sl er ine Temm u z1967’de temel atarak yapt › .F a br ik an›n tem el ini dön em i nB a flb ak an› Sül e yman Dem ir e ly a pt›.

A lm a nya’da kur ulan ve hüsr a-na u¤r ayan iflçi flirk e tl er in i nc a nl› tan › kl ar › ndan biri de oy › ll a rda aktif olarak iflçi der-n e kl er i nde görev alan fief i kK ar ag üzel’di. Kar ag üzel, Türk-san’da mur ak›p olarak gör e vy ap a nlar aras › nd a yd›. 1961 y›-l › nda Alm a nya’ya gelen Kar a-g üzel, Ford otom obil fabr ik a-s › nda çal › flm aya bafll ad›. Fabr i-k ad aki iflç il erin sosyal sor u nl a-r › yla ilg il e ndi. ‹flç il erin kald ›¤ ›y u r tl a rda müd ü rlük yapt›. ‹ flç iler aras › nda akt i fl i¤i ile ta-n ›nan Kar ag üzel, Cen aze Vak-f›, Köln Türk ‹flç il eri Cem iy et i ,

w h ere the workers liv e d .W idely known for his act iv i s mwith workers, Kar ag üzel als op l ayed an imp o rtant role in wor-ker org an iz at ions such as the Fu-n eral Fou nd at ion, the Col o gn eT u rkish Workers Soc iety, andT u rkish Meet, among oth e r s .

T U R K - T U ROne project he witn e ssed that wasu ns u cc e s sful was another com-pany fou nded by workers, this ti-me the Türk-Tur cork factory inK › rfl ehir. Muz a ffer Ünsal, thenw o rking as an att a che in Col o gn e ,b ec ame int er e sted in the proj e c t ,which came into being in the early1970s. The factory, as a result ofm i sm an ag ement, was closed ashort while later and the mach in e sw ere sold. Kar ag üzel states that,“The peo ple man aging the proj e c tw eren't farmers, they weren't tra-ders, they weren't nat ive to K›rfl e-hir. It was bound to fai l . ”Of cou rse not every bus iness for-med by Turkish workers in Ger-many failed. There are those stills t a nding. For example, the storyof Iflbir (One Bus iness) is as fol-lows: 960 workers empl oyed atthe Ford factory comb ined thei rm oney and dec ided to form ac o mpany. Every worker put in1000 Marks, incl uding Kar ag ü-zel. The Turkish Amb a ss ador toG e rmany at the time, Ziya Müe z-z io ¤lu, told the workers that if

WORKER COMPANIES


WORKER COMPANIESFROM THE HORSE'S

MOUTH

B‹R TANI⁄INA⁄ZINDAN

‹fiÇ‹ fi‹RKETLER‹

The first companyfounded by

Turkish workerswas Türksan,

formed with 2200partners in 1966.

Almanya’da ilkTürk iflçi flirketi 2200 ortaklaTürksan ad›yla1966 y›l›ndakuruldu.


they were able to come up with 5m i ll ion Marks, he would join thee ffort. The workers were able toc ome up with 5 mill ion Marksworth of cap ital. In 1968, with700 partners, they formed Iflb i r .The company is still standing, af-ter 39 years and currently withs even diff erent comp an ies. Kar a-g üzel worked in the man ag em e n tof the company for many yea r s .In the years 1963-1973, ther ew ere 28 work e r - b ased comp an ie sin Germany that att e m pted to in-vest in Turkey. By 1983, thatn u mber had inc r e ased to 322.H ow ever, as a result of a lack ofknow-how and exp er ie nce, mostof the comp an ies event ually fai-led. Kar ag üzel states, “Had thew o rker comp an ies had more as-s i st a nce and support perh a p sthey would have att a ined thei rg oals, how ever their lack ofk n o wl e dge was the biggest rea-son for bank r u p t c y . ”K ar ag üzel's exp er ie nce with wor-


yi 5 milyon marka kadar ç›-k a rm ay› bafl a rd ›lar. 1968 y›-l › nda 700 ort a kla ‹flbir ad›yl ai flçi flirk et ini kurd ular. ‹flb i ry edi ayr› flirk e tle 39 y›ld›r fa-a l iy e tl er ine devam ediyor. Ka-r ag üzel, uzun y›llar ‹flbir idar ih ey et i nde görev ald›.

1963-1973 y›ll ar› aras › nd aT ü rk iye’de yat ›r ›ma girm e kü z ere yola koy ulan iflçi flirk et is ay ›s› 28’di. 1983 sen es ine ge-l i nd i¤ i nde bu say› 322 ulafl-m › flt›. Ancak, bu flirk e tl er i nç o¤u idari bilg is i zlik ve tecr ü-b es i zlik ned en i yle batt›. Kar a-g üzel, “‹flç il erin kurd u¤ ufl i rk e tler destek görs e ydi bafl a-r ›ya ulafl › rd› ancak bilg is i zl i ki fl a sl a rda en büyük etk e nd i ”d iyor.

K ar ag üzel’in iflçi fabr ik al ar › n-da den ey imi 1976’da onu bafl-ka bir alana sür ü kl edi. Alm a n-ya’n›n ilk sey ahat acent al ar › n-

dan bir ini kurdu. Alm a n-ya’dan ayda bir kez ‹st a nb u l ’ auçak gitt i¤i y›ll a rd›. Kar ag ü-zel, tren ve otobüs bil eti sat a-rak yola ç›kt›. Daha sonr aTHY ile anl a flma yap arak herh a fta Köln’den ‹st a nb u l ’ auçak sef eri bafll a tt›. Alm a ny ag en el i nde 26 ofise, 50 çal ›fl an au l a flt›. Kar ag üzel, befl y›l kad a rs ey ahat acent as› ifll e tt i kt e ns o nra ifll er inin köt üye gitm es in ed en i yle 1981 y›l › nda piy as a-dan çek i ldi. Kar ag üzel, flimd i-l e rde emekl il i¤in tad ›n› ç›k ar ›-yor. Köln’de yine kend is in i nk u rd u¤u dern e kte Türk veA lman dostl ar › yla bir ar ay ag el iyor.

46 y›ld›r Alm a nya’da yafl ay a nK ar ag üzel, “Bize yap ›lan ikiy ü zl ül ü kten ötürü vat a nd a flo lm ad›m. Meml ek etin kalk › n-m as › nda eme¤i geçen bizl er ed e¤er verm iy o rlar” diye isy a ne d iyor. œ

ker fact or ies led him to anoth e rs e ctor in 1976. He opened one ofG e rmany's first travel agenc ie s .Back then, there was only oneflight to Turkey per month. Hes t a rted by selling train and bust i ckets and later made a deal withTHY (Turkish Airl ines) to start aw eekly flight from Col o gne to Is-t a nbul. He event ually opened 26o ff ices in Germany and empl o-yed 50 empl oy ees. After man a-ging travel agenc ies for five yea r s ,b us iness started to sour so hew i t hdrew from the market in1981. Kar ag üzel is now enj oy i n ghis ret ir ement. With an org an iz a-t ion he started in Col o gne, he ishappy bringing tog e ther Turk i s hand German frie n d s .K ar ag üzel states that he has liv e din Germany for 46 years, “Ona cc ount of the hypocrisy shownus, I didn't bec ome a cit izen. Wet r ied to imp r ove our soc iety andthey didn't app r ec i ate that,” hep r otests. œ




özellefltirilmesiyle farkl› bir ala-na s›çrad›. fiirketlere sadece alt-yap› sa¤lanmas› konusunda de-¤il hizmet alan›nda da destekvermeye bafllad›. Bilen, “Bu ta-m amen müflt er il erin ist e kl er ido¤rultusunda oldu” diyor.

Türk pazar›na yönelik ilk tele-fon kartlar› da Pentatel ad›yla1998 ortalar›nda piyasaya sü-rüldü. ‹lk alt› ay sonunda ürü-nün flirk e tl e flm esi yafl a nd› vePentatel GmbH kuruldu. Bilent ar af › ndan yine 2004 y›l › nd af aa l iy ete geç ir ilen Glob a lt e lGmbH flirketi ise carrier olarakflehiriçi sabit hat hizmetlerinintamam›n› ve web hosting’teninternete kadar tüm hizmetlerisunuyor.

A lm a nya’n›n tüm büyük fleh i r-l er i nde kend is ine ait pop nokt a-l ar› oluflt uran Pent atel, abon el e-r ine ayl›k fat ur al ama yol u yl a ,h az›r kart, arama merk e zl er i(call shop) ve int e rnet caf e ’ l e ra l an › nda hizmet ver iyor.

14 YIL GER‹DE KALDI‹lk özellefltirme rüzgar›n›n esti-¤i y›llarda Almanya’da yerli ya-banc› yaklafl›k 1700 civar›ndat el ek om ün ik a syon firm as› fa-aliyet gösterirken bu say› bu-günlerde 170’e inmifl durumda. “IT sekt ör ü nde 14, tel ek o md a

10 y›l› ger ide b›r a kt›k. Bizd e nb a flka tel ekom sekt ör ü nde uzuns ol u klu Türk flirk eti yok” diy e n

Cologne- In 2006 the tele-communications sector of

Germany had a turnover of 67billion Euro. Out of all of Ger-many's domestic and interna-tional calls, Turks were respon-sible for 10 percent of that tur-nover. In other words, Turksliving in Germany spent 6.7billion Euro on telephone calls.

While the average span of timea German spends making a callis 1.5-2 minutes, Turks spend4.35 minutes. The size of theethnic market in Germany's te-lecom sector particularly came

Köln- Alm a nya’da tel ek o-munikasyon sektörü 2006

y›l›nda toplam 67 milyar eurociro yapt›. Almanya içi ve yurtd›fl› aramalarda Türklerin ya-r a tt ›¤› pazar toplam cir on u nyüzde 10’una karfl›l›k geliyor.Yani bir baflka deyimle Alman-ya’da yaflayan Türkler geçen y›lyaklafl›k 6.7 milyar euro’yu te-lefon görüflmeleri için harcad›.

Bir Alman›n bir telefon görüfl-mesi ortalama 1,5-2 dakika sü-rerken, Türkler de bu ortalama4.35 dakika olarak gerçeklefli-yor. Alm a ny a ’ d aki tel ek o msektöründe etnik pazar›n bü-yüklü¤ü özellikle Alman Tele-kom’un özell e flt ir i lm es i nd e ns o nra firm al ar›n iflt ah ›n› ka-bartt›.

ÜRÜN fi‹RKETLEfiT‹1994 y›l › nda iflad am› Orhan Bi-len tar af › ndan Penta Net ad›yl ak ur ulan ve halen Alm a nya’da enf a zla ist i hdam sa¤l ayan Türk te-l ekom flirk eti olan Pent atel Tel e-kom, etnik paz ar›n lid e rl er i nd e n .100’e yak›n kifl iye ist i hdam sa¤l a-yan Pent atel, 1600 tems i lci bay i-i kan al › yla da ürünl er ini paz a rl ›-yor.

‹lk kuruldu¤unda donan›m, ya-z›l›m ve informasyon teknoloji-leri alan›nda yo¤unlaflan Penta-tel, flirketlere a¤ kurmada bü-yük projelere imza att›. 1998y ›l › nda Alman Tel ek o m ’ u n

to light after the privatizationof German Telecom, which in-c r e ased the app et ite amongfirms.

THE PRODUCT BECAME A COMPANY Formed as Penta Net in 1994by businessman Orhan Bilen,Pentatel Telecom is today theTurkish telecom firm that pro-vides the most employment inGermany and is a leader in theethnic market. Pentatel provi-des employment to 100 peopleand markets its products thro-ugh the channel of 1600 repre-sentative distributors.

T E L E C O M


A TELECOMS BRAND: P E N T A T E L

T E L E K O M D AM A R K A :

PENTATEL


When it was first formed, Pen-t atel conc e nt r ated in the area sof hardw are, softw are, and in-f o rm at ion techn ology and wasr e sp o ns i ble for projects aim e dat dev el oping networks forfirms. With the priv at iz at ion ofG e rman Tel ecom in 1998, thec o mpany switched to anoth e rf ield. It began to prov ide sup-port in the serv ice area, in add i-t ion to prov iding inf r a st r u ct ur eto comp an ies. Acc o rding to Bi-len, “this happ ened as a dir e c tr esult of the cust omers' wants.”

The first telephone cards gea-red towards the Turkish mar-ket were put out by Pentatel in1998. At the end of the first sixmonths, the products were ma-de into a company and Penta-tel, Inc. was formed. Today,providing services for fixed linephone calls within the samecity, GlobalTel GmbH, whichwas founded in 2004 by Bilen,is involved in numerous aspectsof telecommunications, rangingfrom web hosting to Internetservices.

Pentatel owns key points in allof Germany's large cities andservices its customers throughmany means, incl ud i n gmonthly bills to subsc r ib e r s ,phone cards, call shops, andInternet cafes.

FOURTEEN YEARS HAVE ALREADYPASSEDDuring the initial heady yearsof privatization in Germany,there were nearly 1700 domes-

tic and international telecom-munications firms, while todaythat number has dwindled to170. “We have left 14 years inthe IT sector and 10 years in te-lecom behind. There is no otherTurkish firm in this sector thathas had so much staying po-wer,” said Bilen. He also statesthat companies that use the la-test technology on fixed linesand place importance on in-vestment will stay strong in themarket. He adds that many ofthe companies in the sector thatwent under in the past coupleof years did so primarily becau-se they outs ou rced much oftheir services to other firms.Pentatel and Globaltel, on theother hand, do not receive ser-v ices from sub-cont r a ct i n gfirms.

For domestic calls, Turks takeup three percent of the callingpopulation and they take firstplace among ethnic groups forphone call payments. The unli-mited DSL service that Global-Tel markets, however, is notonly geared to Turks but alsoother ethnic minorities, such asthe Polish, Russian, Arab, andBalkan communities. Bilen be-lieves that the mobile phonesector will not lead to the disu-se of fixed land lines, in fact, hecontinues to expand. He ente-red the Turkish market thro-ugh another partner in the tele-com sector in 2003. Bil e nwants to expand the services heprovides in Germany to Tur-key. œ

Turk of America • 47

B ilen, sabit hat üzer i nde sont e kn ol oj iyi kull anan ve yat ›r › my apan flirk e tl erin gel ec e kte dep iy as ada ayakta kal ac a¤ ›n› söy-l üyor. Sekt ö rde geçmifl y›ll a rd ab atan flirk e tl erin ço¤ unun ser-v i sl er ini baflka flirk e tl e rden sa¤-l ay a nlar old u¤ una dikkat çek e nB ilen, Glob a lTel ve Pent at e l ’ i nt afl eron bir firm adan hizmet al-m ad ›¤ ›n›n alt ›n› çiz iy o r .S ad ece Alm a nya içi tel efon gö-r ü flm el er i nde Türkl erin topl a-m›n içind eki pay› yüzde 3 civ a-r › nda. Türkler tel efon harc am a-l ar › nda Alm a ny a ’ d aki etnik kö-

k e nler aras › nda ilk s›r ay› al›yor. DSL üzerinden abonelerine s›-n›rs›z internet imkan› da sunanGlobalTel, sadece Türklere de-¤il Polonya, Rus, Arap ve Bal-kan kökenli göçmenlere de pa-zarlama yap›yor. Mobil telefonpazar›n›n sabit hatlar olmaks›-z›n fazla yol katedemeyece¤ineinanan Bilen, Türkiye’de de birortak vas›tas›yla telekom sek-töründe 2003 y›l›ndan beri boygösteriyor. Bilen, Almanya’daverdikleri hizmetlerin benzerle-rini Türkiye’de de vermek iste-diklerini vurguluyor.œ

‹K‹ KEZ L‹SE OKUDU1963 Tokat do¤umlu Bilen, 1980 y›l›nda okumak amac›ylaAlmanya’ya geldi. Türkiye’de tamamlad›¤› lise e¤itimiAlmanya’da tan›nmad›¤› için liseyi tekrar okudu. Bilgisayar vemakine mühendisli¤i bölümünü efl zamanl› bitirdi. Okuldansonra befl y›l büyük bir mühendislik bürosunda çal›flt›. Demirçelik fabrikalar› yapan Tysen firmas›n›n ABD ve S.Arabistan’daki projelerinde görev ald›. Tek amac› kendi iflinikurmak için deneyim kazanmakt›. 1994 y›l›nda IT ve 1998’detelekomünikasyon sektörüne at›ld›.

A HIGH SCHOOLER, TWICE!Born in Tokat in 1963, Bilen came to Germany in 1980 with thegoal of studying. Although he had already studied high schoolin Turkey, he attended high school again in Germany in order tolearn more about the country and culture. He graduated fromboth the computer and mechanical engineering departments atthe same time. After school he worked at a large engineeringfirm for five years. He was assigned to projects for a steel factory-producing company named Tysen in the US and Saudi Arabia.His primary goal was to gain enough experience to open hisown company. He entered the IT market in 1994 and thetelecommunication market in 1998.




yi de Alman Yat ›r›m Bank a-s›’ndan sa¤l ad›.

A lman ilg ili mak a ml ar ›na bafl-v uru yap arak kredi sa¤l ama me-t od unun Türk gir ifl i mc iler ara-s › nda çok yayg›n olm ad ›¤ ›n ad i kkat çeken Alt › nsoy, al›n a nk r ed il eri zam an › nda ödeme, gü-v en ili iflad am› prof il inin di¤ e rTürk gir ifl i mc il ere de yard ›m› ol-d u¤ una vurgu yap ›yor.

A lt › nsoy, döner üret im inin yüz-de 95’ini Alm a nya d›fl ›na ihr a çe d iyor. Günde alt› de¤ iflik türd e10 tonluk döner imal eden Al-t › nsoy, “Yem ey ec e¤ imiz mal ›p az ara sunm ay›z” diyor.

A vr upa’n›n sekiz ülk es ine dön e ri hraç eden Alt › nsoy, ifl mod el er i-nin herk esin kaz a nma esas ›n ad ay a nd ›¤ ›n› söyl üyor. Avr a sy aD öner, ‹sp a nya, ‹talya, Avust u r-ya’n›n yan› s›ra Mad ag a sk a r ’ ada mal gönd er iyor. Avr up a ’ d ak id ep ol ar› ifll et e nler ayn› zam a nd aA vr a sya Döner’in ifl ort a kl ar ›o l arak çal ›fl ›yor. Alt › nsoy, çal ›-fl a nl ar›n ifle olan ilg il er ini anl a t-mak için de, “Avr a sya Dön e r ’ i nkar ve zar ar ›n›, sat›fl rak a ml ar ›n ›fl i rk etin tem i zl i¤ ini yapan çal ›fl a nd ahi bilir” diyor.

A lm a ny a ’ d aki döner imal at ›n ab a fll ay a nl ar›n gen e lde Alm a ny aiç paz ar ›na odakl a nd › kl ar ›n ad i kkat çeken genç patron, üret i-me bafll ad › kl ar› günden beri hepA vr upa’n›n di¤er ülk el er ini hed e fo l arak seçt i kl er ini ifade ediyor.

A vr a sya Döner’in, Avr upa Birl i-¤i stand a r tl ar › nda üretim yap a nK ö l n ’ d eki 2 bin metr ek ar elik te-s i sl e rde 65 kifli ist i hdam edil iy o r .

Col o gne- When Yunus Alt › n-soy stepped foot in Ger-

many in 1999, the effects ofmad cow dis e ase were ech oi n gt h r ou gh out Eur ope. Reg a r dl e s sof the risks inv o lved, he dec id e dto enter the döner sector. Aft e rc o nd u cting res earch into thes e ctor, he inv e sted 1.5 mill io nmarks and began prod u ct io n .The German Inv e s tment Bankp r ov ided the needed cap it a l .

A lt › nsoy points out that Turk i s he nt r e pr en eurs are not appl y i n gin large enough numbers toG e rman agenc ies in charge ofp r ov iding credit. Acc o rding tohim, by paying back credit ont ime and sust a ining the prof il eof a trustworthy bus in e s sm a n ,c u rrent bus iness owners can ho-pe to imp r ove the lot of oth e rT u rkish ent r e pr en eurs trying tob r eak into the mark e t .

A lt › nsoy exports 95 per cent ofhis döner prod u ct ion. With ad aily prod u ct ion of six diff er e n ttypes of 10 tons of döner, thep r od ucer claims that “we sho-uldn't sell what we ours e lv e sw ouldn't eat.”

A lt › nsoy, who exports döner toeight Eur op ean cou nt r ies, saysthat his bus iness model is bas e don the idea of a win-win sit ua t i-on for all. His company Avr a s-ya (Eur as ian) Döner sends pro-ducts to Spain, Italy, Aust r ia ,and Mad ag a scar. The peo pl ewho man age the depots in Eu-r ope are at the same time part-ners with the company in thes ee nd e avors. Alt › nsoy states thef o ll owing, “Every one work i n gfor Avr a sya Döner, even the

Köln- 1999 y›l › nda Alm a n-ya’da ayak bast ›¤ › nda del i

d ana kriz inin etk il eri tüm Avr u-pa’y› sarm › flt›. Yunus Alt › ns o y ,d öner sekt ör ünün gel ifl im ini gözö n üne al›p riskli de olsa bu ala-na girm eye karar verdi. Sekt ör e la r a flt › rma sonr as› 1.5 mily o nm a r kl›k bir yat ›r › mla döner üre-t im ine bafll ad›. Ger e kli serm ay e-

c u st od ial staff cleaning the off i-ce, knows the company's pro-fits, losses and sales fig ur e s . ”

The ent r e pr en eur points outthat while most peo ple prod u-cing döner sell mainly to theG e rman dom e stic market, hehas made it a point since the dayp r od u ct ion began to sell to ot-

AVRASYA DÖNER


G E R M A N Y ' SEURASIAN

DÖNER-MAKER

ALMANYA’NINAVRASYALIDÖNERC‹S‹

Alayhan› Village in the Anatolianprovince of Aksaray, Alt›nsoy built

a school in an act of gratitude tothe village that raised him.

Aksaray’a ba¤l› Alayhan› Köyü’ndenolan Alt›nsoy, bir okul yapt›rarakmemleketine olan borcunu bir nebzede olsa ödemek istemifl.


her Eur op ean cou nt r ie s .

U t il izing a 2,000 squar e - m et e r ,E U - c o m pl iant fac ility and emp-l oying 65 peo ple in Col o gn e ,A vr a sya Döner's leader emph a-s izes that they will not hes it at eto enter any markets deem e dp ot e nt ially prof it a ble. Thei rplans to open a döner flat wrapb r ead prod u ct ion factory is on-g oing. The factory, which willp r od uce 40,000 flat wraps, wille xport its products to Eur op e .

O r ig inally from Alayh an› Vill a-ge in the Anat ol ian prov i nce ofA ks aray, in 2005 Alt › nsoy bui l ta 3-story school in an act of gra-t it ude to the vill age that rais e dh i m .

DÖNER MAKERS HAVE A CHAMBEROF THEIR OWN TOO It is thought that there are ap-p r ox im ately 200 döner mak e r sin Germany. From this numb e r ,t h ere are found to be 60 thatm ake döner acc o rding to Eur o-p ean standards. These fac il it ie sm ai nt ain hosp ital standards interms of clea nl iness and are pe-r io d ically insp e cted by Germ a na u th or it ies. Upon cons id ering the fact thatthe ever-inc r e asing number ofd ön e r - p r od ucers take home al a rger profit than all the rea d y -m ade food sales comb ined inthe country, it is easy to und e r s-tand why the prod ucers, in res-p o nse to growing dis o rg an iz at i-on in the sector, came tog e th e rto form a Chamber of Eur op ea nD öner Prod ucers. Chosen byv otes to head up the chamb e r ,one of the first goals Yunus Al-t › nsoy set was to inst it ut io n al iz ed öner as the car eer of those in-v o lved, not merely the good be-ing prod uced. He also stat e sthat the org an iz at ion will be inc o n stant comm un ic at ion witho ff ic ial German agenc ies andthat bringing a new image tod öner will be a top prior i t y .

A lt › nsoy points out that theword döner itself is ass oc i at e d

with a cert ain type of brand, “Ifa prod ucer puts out tai nted me-at that has not been made ac-c o rding to standards, this di-rectly affects the ent ire body ofd öner prod ucers. Those creat i n gh ealthy meat would of cou rse bea ff e cted neg at iv e l y . ”

A lt › nsoy also states that sinc ed öner has ent ered the world'sl a ng u ages in its orig inal Turk i s hform, it holds great imp o rt a nc ein terms of being a cult ural am-b a ss ador of Turkish cult ure tothe world.

THE LORD OF DÖNER E ss e n - Of the 200 döner prod u-cers working in Germany, manyare working in NRW. In add it i-on, it is poss i ble to sep ar ate thed öner makers that prod uce ac-c o rding to Eur op ean stand a r d sand the oth e r s .

T h ere is no diff er e nce betw ee nthe fac il it ies that prod uce acc o r-ding to high-quality stand a r d sand a hosp ital. The prod u ct io nf ac il it ies are cont in ually und e ri n sp e ct ion. In terms of hea l t hand nutr it ion, firms must hav eEU numbers and a stand a r dc e rt if ic ate called EWG. Thos ew i th out such standards are nota ll owed to export. Alth ough thelack of a standard cert if ic ate do-es not aut om at ically mean thatu n hy g i enic prod u ct ion is tak i n gp l ace, in terms of stand a rd iz i n gthe quality of the sector at larg e ,t h ese cert if ic ates are imp o rt a n t .

Of the owners of Bey Dön e r(Lord of Döner) in Essen, Mus-t afa Say›n ent ered the sect o rwhen it was in its early stag e s .Turks living in the NRW reg io nb egan to invest in the bus in e s sten years after such init ia t ives inB e rlin.

A fter selling his rest a urant cal-led “Merh aba” (“Hello”) in1995, Say›n bec ame a partner inBey Döner, which is said to beone of the first prod ucers of itskind in the reg ion. At its inc e p-


A lt › nsoy, yat ›r › mc› olarak karl ›g ö rd ü kl eri sekt ö rl ere girm e kt e nk aç › nm ay ac a kl ar ›na vurgu yap ›-yor. Avr a sya Döner olarak ‹zm i rS e rbest Bölg esi’nde dürüm ekm e-¤i üret ecek tesis kurma çal › flm a-l ar› devam ediyor. Sekiz saa tt e40 bin dürüm üret ecek fabr ik a ,ü r ü nl eri Avr upa’ya ihraç edecek.

A slen Aks aray’a ba¤l› Alayh an ›K öyü’nden olan Alt › nsoy, 2005y ›l › nda üç katl› bir okul yapt ›r a-rak meml ek et ine olan borc un ubir nebze de olsa ödemek ist emifl.

DÖNERC‹LER‹N DE ODASI VARA lm a nya’da faa l iyet göst er e nd öner imal a tç ›l ar ›n›n say ›s› 200c iv ar › nda old u¤u tahmin edil i-yor. Bunl a rdan Avr upa stan-d a r tl ar ›na uygun üretim yap a n60 döner imal a tç ›s› bul un uy o r .S t a nd a r tl ar› sa¤l ayan tes i sl e ra d eta hast ane tit i zl i¤ i nde üret i my ap ›yor ve Alman mak a ml ar ›n-ca s›k› den et ime sahip. T ü r kler tar af › ndan ifll et il e n13.600 ifll e tme y›ll›k olar a k122.000 ton döner imalat ve sa-t ›fl› gerç e kl e flt ir iyor. Türk iy eA r a flt › rm alar Merk ezi tar af › n-dan yap ›lan araflt › rm aya gör e ,bu sat › fltan sa¤l anan y›ll›k ciro 2m i lyar Euroýa ulafl ›yor. 680m i lyon Euro´luk yat ›r›m hacm i-ne sahip ifll e tm eler 48.000 kifl iy ei st i hdam sa¤l ›yor.

S ay ›l ar› her geçen gün artan dö-ner imal a tç ›l ar› Alm a nya’da tümh az›r yiy ecek ürünl er i nden dah af a zla cir oya ulafl › rken, sekt ö rd ek id a¤ ›n › kl ›¤a da dur dem enin za-m an› geld i¤ ine inanan üret ic il e rA vr upa Döner Odas› etr af › nd ab i rl e flti. Baflk a nl ›¤ ›na oyb i rl i¤i ileYunus Alt›nsoy’un getirildi¤ioda, dön erin meslek olarak ka-bul edilm es ini önc el i kli hed e fl e r-den biri olarak bel i rl edi. Alt › n-soy, Alman resmi kur u ml ar › nc ada karfl ›l ar › nda muh atap alab il e-c e kl eri bir kurum olarak ç›k a-c a kl ar ›n›, dön ere yeni bir imajk az a nd ›r ac a kl ar ›n› vurg ul uyor. D ön erin en büyük flans › zl ›¤ ›n › ni sm inin marka olarak özd e fll e flt i-¤ ine dikkat çeken Alt › ns o y ,

“E¤er stand a r tl ara uygun üret i my a pm ayan imal a tç ›n›n kull a nd ›-¤› et boz u ksa, bu piy as aya dir e k tb ozuk etle yap ›lan döner diy ey a ns ›yor ve tüm döner üret ic il e-r ini kaps ›yor. Sa¤l › kl› üretim ya-pan da etk il en iyor” diye kon u-fl uyor. Dön erin Türkçe olar a kd ü nya lit er at ür üne gird i¤ ine de-¤ inen Alt › nsoy, Türk kült ür ü-nün tan ›t ›m› için de büyük birönem tafl ›d ›¤ ›n› dile get ir iyor.

DÖNER‹N BEY‹E s s e n - A lm a nya’da faa l iyet gös-t eren yakl afl›k 350 döner üret ic i-s inin büyük ço¤ u nl u¤ una ev sa-h i pl i¤i yapan eyalet Kuzey Rei nW e s tf al ia (NRW). Döner üret i-m i nde Avr upa stand a r tl ar ›na gö-re üretim yap a nlar ve di¤ e rl eri di-ye bir ay›r›m yapmak mümkün. S t a nd a r tl ara göre üretim yap a nt es i sl erin hast an eden fark› yok.Ü r etim merk e zl eri sür e kli den e-tim alt › nda. Sa¤l›k ve g›d a yla ilg i-li stand a r tl ar› sa¤l amak için fir-m alar EU num ar as› almak zo-r u nda ve EWG ad› ver ilen stan-dart belg es ine sah i pler. Bu stan-d a r tl ar› olm ayan ihr acat yap am ›-yor. Standart belg esi olm am as ›d emek sa¤l › ks›z üretim yap › ld ›¤ ›a nl am› tafl ›m ›yor ancak sekt ör eç eki düzen ver i lm esi aç›s › nd a ns t a nd a r tlar büyük önem tafl ›yor.

E ssen’de faa l iyet göst eren BeyD öner’in sah i pl er i nden Must af aS ay›n, döner ifline gird i¤ i nde sek-tör henüz emekl eme devr es i n-d e ydi. Berlin’den yakl afl›k 10 y›ls o nra NRW’de yafl ayan Türkl e rd öner ifline yat ›r ›ma bafll ad › .

1995 y›l › nda kurd u¤u “Merh a-ba” isimli bir rest or an› sat›p BeyD öner’e ortak olan Say›n, BeyD öner’in NRW’de kur ulan ilkd öner flirk e tl er i nden biri. ‹lk fa-a l iy ete geçt i¤ i nde 10 müflt er iy e ,dört çal ›fl a nla günde 200 kil oü r etim yapan Bey Döner, bir y›ls on u nda 40 müflt eri ve 40 tona yl›k üret ime ulaflt›. 1999 y›l › n-da üretim 60 tona kadar ç›kt › .T esis küçük gelm eye bafll ad › .A ncak strat ejik olarak al›n a nk arar, Bey Döner’in büy üme h›-


z ›n› kesti. Müflt er il ere döner d›-fl › nda A’dan Z’ye tüm iht iy a çl ar ›k a rfl ›l amak için oluflt ur ulan pa-z a rl ama böl ümü, as›l ifl olan dö-ner imal at ›n› sekt eye u¤r a tt › .2002’de tekrar as›l ifline dön e no rt a klar, 1200 metr ek are tes i s-l e rde ayl›k 150 ton üretim kap a-s it esi ile faa l iyet göst er iyor. Sa-y›n, üretim tes i sl er ini büy ü tm e kiçin 1.5 y›ld›r da yeni bir yera r ay ›fl › nda. 38 kifl inin çal › flt ›¤ ›t es i sl eri yeni bir yere tafl ›y›p Av-r upa stand a r tl ar ›na göre üret i my ap › lm as› planl an ›yor. Alt› binm e tr ek are arsa üzer ine yakl afl › k3 milyo euro yat ›r›m ile kur u l-m as› planl anan yeni tesis ile Av-r upa’n›n di¤er ülk el er ine de ih-r acat gerç e kl e flt ir ecek.

M u st afa Say›n’›n yeni tesis faa l i-y ete geçt i kten sonr aki plan› iseg ü nde 15 ton üretim kap as it es in eu l a flmak. Halen Avr upa’da Al-m a nya, Holl a nda ve Fransa gib ibefl ülk enin dön eri çok iyi tan ›d ›-¤ ›n› kayd eden Say›n, ger iye kal a n22 ülk enin döner için çok büy ü kbir pazar old u¤ unu vurg ul uyor.

ALMANYA’DA DO⁄AN ‹LK NES‹LDENA nk ara, fier e fl ik o çh is a rl› bir ai-l enin befl k›z çoc u¤ unun ard › n-dan 1970 y›l › nda düny aya gel e nM u st afa Say›n, Alm a nya’da do-¤an ilk nesil Türkl e rden. 1986y ›l › nda meslek e¤it im ini tam a m-l ay›p metal sekt ör ü nde ifl hay at ›-na at›lan Say›n, iki y›l kadar ça-l › flt›. Bofl kalm amak için çal › flt ›¤ ›m et a lc il i¤i b›r ak›p 1991 y›l › nd ad öner sekt ör üne ad›m att›. 1993y ›l › nda kendi iflini kurm aya ka-rar verdi. Bab as ›n›n vef at› plan-

l ar ›n› bozdu. 1995’te rest or a na ç arak gast r on omi alan › nd afl a ns ›n› den edi. Bir y›l sonra dar e st or an› kap at›p Bey Dön e r ’ eo rtak oldu. Ank ar al ›lar Dern e-¤i’nin de kur uc ul ar › ndan olanS ay›n, üç k›z çocuk bab as›.

BACANAKLARIN OBA’SIK i r c h l e n g e n - A lm a nya’da büy ü ky e rl eflim yerl er i nden küçük ka-s ab al ara kadar döner imal edeni fll e tm el ere rastl amak mümk ü n .H e rford flehri yak › nl ar › nd ak iK i r ch l e ngen kas ab as› da ObaD öner’e ev sah i pl i¤i yapan kü-çük bir yerl eflim alan›. Yakl afl › k6 bin kifl inin yafl ad ›¤› kas ab ad a ,14 y›ld›r üretim yapan Nur u ll a hGez ve Erhan Balc›, Afg an i s-t a n ’ d aki Amer ikan ask e rl ere ded öner ihraç etmifl.

1989 y›l › nda kader birl i¤i yap a-rak Alm a nya’ya gelen Gez veB a lc› ayn› zam a nda bac anak. ‹lki fll e tm el er ini banka kred isi ilek uran ort a klar, ilk y›l 200 kil oile bafll ad › kl ar› üret i ml eri flimd i-l e rde 2 tona yak›n. Kirch l e ng e r nb ö lg es inin tek üret ic isi olanOba, ürünl erin yüzde 80’iniTürk firm al ara sat ›yor.

A vr upa Birl i¤i üretim stand a r tl a-r ›na göre faa l iyet göst eren ObaD öner, sucuk ve salam imal at ›n ada bafll ›yor. Tes i sl eri gezd iren Nu-r u llah Gez, ger e kli stand a r tl ar ›n ›y ak al ay ab i lmek için ger e kli yat ›-r›m tut ar ›n›n 4 milyon euro civ a-r › nda old u¤ unu söyl üyor. ObaD öner 10 kifl iye ist i hdam sa¤l ›y o rve hamm a dd eyi Holl a nda, ‹taly a ,‹ rl a nda ve Fransa’dan sa¤l ›yor. œ

t ion, there were merely 10 cus-t omers, 4 empl oy ees, and 200k ilos worth of meat prod uc e dd aily. By the end of its first yea r ,the company had progr e ssed to40 cust omers and 40 tons of da-ily döner prod u ct ion. In 1999that amount went up to 60 tonsper day and the small size of thef ac il it ies began to be const r a i-ning. They ther ef ore took as t r at egic dec is ion to slow downthe rapid exp a ns ion of the bus i-ness. They formed a mark et i n gd ep a r tment that would cater tothe cust omers' needs outs ide ofd öner from A to Z but in thep r ocess brought a halt to thed öner prod u ct ion. Having re-t u rned to their act ual work in2002, the partners now have a1200 squar e - m eter, 7 ton cap a-city fac ility for prod u ct ion. Forthe past year and a half, Say › nhas been sea r ching for a newp l ace in order to expand thei rp r od u ct ion. They are plann i n gto transfer the 38 empl oy ees toa new fac ility, where they willbe more in line with Eur op ea ns t a ndards. They will invest ne-arly 3 mill ion Euro in the 6,000s q u ar e - m eter area and begin ex-p o rting to other Eur op ean co-u nt r ies.

A fter bui lding the new fac il it ie s ,M u st afa Say›n plans to prod uc e15 tons of döner per day. Hep oints out that the pop ul at io n sof Germany, Holland, andF r a nce know döner quite well,w h ile the other 22 cou nt r ies inE ur ope present a huge pot e nt ia lm a rket a prod ucer such as him-s e l f .

THE FIRST GENERATION TO BE BORNIN GERMANYM u st afa Say›n was born in 1970to a family from fier e fl ik o çh is a r ,A nk ara and is the sixth childand first son for his family. Heis among the first gen er at ion ofhis family to be born in Ger-many. He grad u ated school in1986 and ent ered the bus in e s sworld, having first tried hishand in the metal sector, wher e

he worked for two years. Aft e rl e aving the metal bus iness hew o rked to stay busy and ent er e dthe döner sector in 1991. He de-c ided to start his own bus in e s sin 1993. His father's death in-t e rr u pted these plans and in1995 he tried his hand in theg a st r on om ical sector by start i n ga rest a urant. He closed the res-t a urant once year later and be-c ame a partner in Bey Döner. Af ou nder of The Ass oc ia t ion ofA nk ara Turks, he is the fath e rof three dau g ht e r s .

THE TENT OF THE B R O T H E R S - I N - L A WK i r ch l e ng e n - All across Ger-many, in large urban centers andsmall towns, it is poss i ble to runi nto var i ous prod ucers mak i n gd öner. Loc ated near the city ofH e rford, the town of Kirch l e n-gen is the setting for Oba (Tent)D öner. In this town of 6000,N ur u llah Gez and Erhan Balc ›h ave been in prod u ct ion for 14y ears. They have even exp o rt e dd öner to Amer ican sold iers ser-ving in Afgh an i stan.

F ate was inst r um e ntal in the li-ves of the two. They both arr i-ved in Germany in the yea r1989. They are also broth e r s - i n -law. Having opened their firstb us iness through bank loa n s ,they prod uced 200 kilos of me-at their first year and today pro-d uce nearly 2 tons of dön e r .Oba is the sole prod ucer of dö-ner in Kirch l e ngern and sells 80p e rcent of its meat to Turk i s hf i r m s .

Oba Döner prod uces all thei rp r oducts acc o rding to Eur op ea nU n ion standards and have star-ted prod ucing sal ami and sau s a-ge also. Nur u llah Gez, who ga-ve us a tour of the fac il it ies, sta-ted that ach i eving the corr e c ts t a ndards meant inv e sting ro-ughly 4 mill ion Euro. Oba Dö-ner prov ides empl o yment to tenp eo ple and purch ases its rawm at er ials from Holland, Italy,I r eland, and France. œ

AVRASYA DÖNER


A founder of TheAssociation ofAnkara Turks.

(Middle)

Mustafa Say›nAlmanya’daki Ankaral›larDerne¤i’nin dekurucular›ndan. (Ortada)



n›n yat ›r›m ve tic aret ile ilg ili ya-sal, mali ve dan › flm a nl›k gib iö n e mli iht iy a çl ar ›n› karfl ›l ›yor.

Y a kl afl›k 587 bin nüf usa sah i pD o r tmund’ta 135 bin yab a nc ›k ök e nli kifli yafl ›yor. Bunl ar › n33 bini de Türk pas op o rtu tafl ›-y a nlar. Sad ece Dortm u n dfl e hr i nde 3500 ifll e tme var veb u nl ar›n yakl afl›k 900’ü yab a n-c ›l ara ait.

Y ab a nc› say ›s ›n›n fazl al ›¤› dan › fl-m a nl›k iht iy ac ›n› da do¤ ur uy o r .A v ukat Ersoy Sam, Yem i nli Mal iM üfl avir Hakan Y›ld ›r›m ve Da-n › flman Zafer Aktafl tar af › nd a nk ur ulan merkez, farkl› alanl a rd au zm a nl a flm›fl prof e sy on e ll erin bi-r ik i ml er ini bir çat› alt › nda müflt e-

Do r tmund- For many yea r s ,the Turks who had imm i g-

r ated to Germany faced the di-l e mmas that inev itably aris efrom being caught betw een twoc ou nt r ies and distinct cult ur e s .Turks always nursed the hop ethat they would one day ret u r nto their country. By the 1990s,h ow ever, many began to slowlyr ea l ize that they would not bew i lling to forf eit the country inwhich they had been living forso many years and began to ex-press their des ire to stay.

This dec is ion all owed for manyto form their own bus in e ss e sand work free l a nce with new-f ound ind ep e nd e nce. The leg a lp r oc ed ures to form new firms

Do r tmund- Alm a nya’ya göçeden Türkler, uzun y›llar iki

ü lke aras › nda ikil e mde kald›. Birgün ülk eye dönme umudu hepvar oldu. 1990’l› y›ll ar › nda ba-fl › nda Türkler yavafl yavafl yafl a-d › kl ar› topr a kl a rdan vazg eç em e-y ec e kl er inin fark ›na vard ›lar veg eri dönm ey ec e kl er ini ifade et-m eye bafll ad ›lar.

Bu karar ifl hay at › nda kendi iflin ik u rma ve serbest olarak çal › flm ay ol unu açt›. ‹fl kurm ada yafl an a ny asal pros ed ü rler de yeni ifl kol-l ar ›n›n do¤m as ›na ves ile old u .A lm a nya’da ifl yapmak ist ey e n-l erin yasal, mali ve dan › flm a nl › kh i zm e tl er ini karfl ›l amak üzer eg eçen y›l hizm ete geçen Bus in e s sC e nter Dortmund, iflad a ml ar ›-

n at urally led to the birth of anew type of bus iness. Bus in e s sC e nter Dortmund prov ides le-gal, fin a nc ial, and cons u lt i n gs e rv ices to those wishing to dob us iness in Germ a n y .

Of the 587,000 res idents ofD o r tmund, 135,000 of them areof for eign descent. Of thes e ,33,000 have Turkish passp o r t sand of the 3500 bus in e sses inD o r tmund, nearly 900 bel o n gto for ei gn e r s .

The large number of for ei gn e r sh i g hlights a need for cons u lt i n g .The center, fou nded by lawy e rE rsoy Sam, Cert if ied Fin a nc ia lA dv isor Hakan Y›ld ›r›m, andc o ns u ltant Zafer Aktafl, prov i-

DO BUSINESS IN GERMANY


BUSINESS SERVICES FROM A-TO-Z

‹fiADAMINA A’DAN Z’YE H‹ZMET

Zafer Aktafl, Ersoy Sam, Hakan Y›ld›r›m andDaniel S. Lee. (Left to right)



r i yle payl a flma imk an› sa¤l ›yor. SAM HUKUK BÜROSUD o r tmund Bus iness Center’›n ilkö nc üsü Avukat Ersoy Sam. Al-m a nya’da hukuk dal › nda e¤it i mg ören Türkler gen e lde otur u m ,k ira, kaza, gibi alanl a rda avu-k a tl ›¤› seç e rken, Ersoy Sam tic a-ret alan › nda uzm a nl ›¤› seçm i fl .A lm a nya gen el i nde yakl afl › k1400 Türk avukat old u¤u tah-min edil iyor, ancak içl er i nde ti-c aret huk uk u nda yo¤ u nl afl a nl a-r›n say ›s› az›nl › kta.

B o chum’da Ruhr Üniv e rs it e-si’nde hukuk e¤it im ini tam a ml a-yan Sam, avuk a tl ›¤a ilk bafll ad ›-¤› y›ll a rda her türlü dav aya bak-t ›¤ ›n›, tic ari dav al ar›n arka plan-da kald ›¤ ›n› söyl üyor. “O dö-n e mde bir zor u nl ul u ktu. Dah as o nra tic ari kon ular a¤›rl›k ka-z a nd›. Zaten di¤er dav al ara bak-t ›¤ ›n › zda kend in izi iflten alam ›-y o rs unuz ama harc ad ›¤ ›n›z za-m ana de¤m iyor” diyor.

U l u sl ar ar as› tic aret, flirk e tler, ver-gi, borçlar, rek abet ve ifl huk u-k u nda Avukat Sam, Alm a ny a ’ y afl i rket kurmak için gelen iflad a m-l ar ›na ve Alm a nya’da tic aret ileu ¤r aflan Türk iflad a ml ar ›na hiz-met sun uyor. Ünlü san a tç› Sez e nA ksu’nun alb ü ml er inin Alm a n-ya’da sat ›fl › yla ilg ili yafl anan ban-drol anl a flm a zl ›¤ › yla ilg ili dav aSam’›n bakt ›¤› dav al a rdan bir i .2002 y›l › nda beri Alm a nya’da fe-d eral bazda hizmet veren Avuk a tSam, Türk iye’de ‹st a nbul, Ank a-ra, Bursa, ‹zmir, Kays eri, Gaz ia n-tep ve Ant a lya ill er i nde ve Avr u-pa’da Viy ana, Amst e rdam, Par i s ,L o ndra ve Brüksel’de hukuk ofis-l er i yle birl i kte çal ›fl ›yor ve mü-v e kk i ll er ine ulusl ar ar as› aland ah i zmet ver iyor.

AKTAfi LEE DANIfiMANLIKD o r tmund Bus iness Cent e r ’ d afl i rk e tl ere dan › flm a nl›k hizm et iv eren Aktafl Lee Dan › flm a nl › kfl i rk et inin kur uc usu Zafer Ak-tafl, gir iflim ve flirket dan › flm a nl ›-¤› ile teflv i kler kon ul ar › nda uz-man. Türk iye’den Alm a ny a ’ y ay at ›r ›ma gelmek ist ey e nler Ak-

tafl’›n as›l hedef kitl esi. Müflt er i-l ere ofis kir al am adan elem a nb ul u nm as ›na, piy asa araflt › rm a-s › ndan müflt eri ba¤l a nt ›l ar› sa¤-l am aya kadar de¤ iflik kon ul a rd ah i zm e tler sun uyor. Aktafl, yap ›-lan araflt › rm alar ›fl›¤ › nda Al-m a ny a ’ d aki iflad a ml ar ›n›n yüz-de 60’›n›n flirket kurd u ktan son-ra teflv i kl e rden hab e rdar old u-¤ unu söyl üyor. Alman mak a m-l ar› da flirket kur ul ufl u ndan son-ra teflvik verm iyor.

A ktafl, iflad a ml ar ›na dan › flm a nl ›-¤›n bir ifl olarak kabul ett i rm e k-te zaman zaman zorl a nd › kl ar ›n ›s ö yl üyor. “Bus iness Center’› du-y a nlar, avukat ve mali müfl av ir ia nl ad›k da dan › flman ne ifl yap ›-yor diye sor uy o rlar. Ancak köt übir tecr üb e yle zar ara u¤r ad › kl a-r › nda bize iht iyaç duy uy o rl a r ”d iyor.

MAL‹ MÜfiAV‹RM ali müfl avir olarak Bus in e s sC e nter’da yer alan Hakan Y›ld ›-r›m, Dortmund Üniv e rs it esi ifl-l e tme mez unu. Üniv e rs ite sonr a-s› kont r olör olarak özel sekt ö r-de çal ›flan Y›ld ›r›m, düny aca ün-lü den etim firm as› Price Wat e r-h o use Coopers’ta alt› y›l çal › fl-t › ktan sonra kendi iflini kurm a kiçin yoll ar› ay›rd›. Gece günd ü zç al ›fl›p gird i¤i mali müfl av i rl i ks ›n av ›n› kaz an›p 2005 y›l › nd am üfl avir oldu. Dortmund’un dab a ¤l› bul u nd u¤u NRW eyal et i n-de Türk mali müfl avir say ›s› birelin befl parm a¤ ›n› zor geç iy o r .Y › ld ›r›m, mali müfl av i rl i¤in avu-k a tl›k ya da dokt o rluk kadar iti-bar görm ed i¤ ini ancak yav a fly avafl önem inin artt ›¤ ›n› söyl ü-yor. Üç ortak ayn› zam a nda daiyi ark ad a fllar. Alm a ny a ’ d aT ü r kler aras › nda kur ulan birl i k-t el i kl erin fazla uzun sürm ed i¤ i-nin fark › nd alar. Ancak üçü deb i rb iri ile rek abet etm ey ec e ka l a nda hizmet ett i kl eri için ba-fl ar ›l› olac a kl ar ›na inan ›y o rl a r .Bu flekl i yle Alm a nya’da bir ilkolan iflb i rl i¤ inin Alm a nya’da da-ha çok yayg › nl a flm as ›n›n Türkt o pl um unun yar ar ›na olac a¤ ›n › na lt ›n› çiz iy o rlar. œ

des needed serv ices to cust om e r swho rely on prof e ss i onal adv ic e .

SAM LAW FIRMThe pio n eer of the Dortm u n dB us iness Center is lawyer Ers o ySam. Sam att e nded law schoo lin Germany and while mostl a wyers at the time chose to spe-c ia l ize in res id e nt ial, rental, ora cc ident law, Sam dec ided inst e-ad to focus on trade law. Ther eare thought to be about 1400l a wyers of Turkish origin inG e rmany, how ever, the numb e rof those spec ia l ized in trade lawis ext r emely low.

H aving fin i shed his law educ at i-on in Bochum at Ruhr Univ e r-sity, Sam states that in the firstc ou ple of years of pract ic i n glaw, trade was the least of hisc o ncerns and inst ead he work e dwith all sorts of cases, “At thatt ime it was mand atory. Lat e ron, trade bec ame more of ani mp o rtant area. In any way,when you are taking care of tri-als you have no time to focus ono ther things and ult im ately, it'snot worth the tim e . ”

S i nce 2002 Sam has been wor-king on the fed eral level in Ger-many and works with law off i-ces in ‹st a nbul, Ant a lya, Burs a ,‹ zmir, Kays eri, Gaz ia ntep, andA nk ara. In Eur ope he workswith Vie nna, Amst e rdam, Par i s ,L o ndon and Brussels.

A KTAfi LEE CONS U LT I N GZ afer Aktafl is the fou nder ofA ktafl Lee Cons u lting, a firmthat serves the Dortmund Bus i-ness Center under the umb r e ll aof cons u lting. He is an exp e r ton the iss ue of ent r e pr en eu r sand inc e nt ives for bus iness ow-ners and cons u ltants. Akt a fl ' st a rget cons umer group cons i s t sof those bus in e s smen who wantto come to Germany from Tur-key for inv e s tment purp os e s .From renting off ices to find i n ge m pl oy ees, market res earch toe ns uring rel at ions with cust o-mers, his firm offers adv ice and

s e rv ices. Acc o rding to Akt a fl ,m a rket res earch shows that 60p e rcent of bus in e s smen in Ger-many find out about inc e nt iv e sonly after forming a comp a n y .U nf o rt un ately, German off ic i-als don't offer inc e nt ives after afirm is form e d.

A ktafl points out that it's oft e nd i ff icult to conv i nce bus in e s s-men that cons u lting is a real job,“ T h ose who hear of the Bus i-ness Center und e r stand the law-yer and fin a nc ial adv isor asp e c tbut wonder what a cons u ltant isd oing there. How ever, when e-ver som e thing goes wrong, theyrely on us to help them out.”

F IN A NC IAL ADV ISOR The financial advisor of theBusiness Center, Hakan Y›ld›-r›m is a business school gra-duate of Dortmund University.Having worked as a controllerin the private sector upon gra-d u ating, Y›ld ›r›m dec ided toform his own business afterworking for the world-famousauditing firm Price WaterhouseCoopers for six years. He stu-died day and night for the fi-nancial advisor test and afterpassing it became a advisor in2005. The number of Turkishfinancial advisors in the Ger-man state of NRW (wher eDortmund is located), can ba-rely be counted on one hand.Although it isn't held in as highesteem as law or medicine, therole of a financial advisor is be-coming more and more impor-tant, acc o rding to Y›ld ›r › m .The three partners not onlywork together but are also clo-se friends. They know thatmany partnerships formed bet-ween Turks in Germany oftendon't last very long. The threefriends believe that since theyare involved in different areasof service, however, competiti-on will be a non-issue in the fu-ture. They highlight the factthat more of this type of coope-ration can only benefit the Tur-kish population of Germany.œ




Nuess- Tic aret hay at › yl aT u nc eli’nin Pül ümür ilç e-

s i nd eki baba dükk an › nda tan › flt › .A lm a nya’ya ilk kez 19 yafl › nd aayak bast›. Alt› ay iflsiz kald › .G ü nlük 20 marka 13 saat çal ›fl a-c a¤› bir kahv ede ifl buldu.

S o nra fabr ik adan ç›kan arab al a-r›n bay ii l ere gönd er i lm eden önc eson bak›m ve tem i zl i¤ inin yap › l-d ›¤› bir flirk e tte ifl buldu. Arab at em i zl em eye bafll ad›. Yeni ifligenç Tur abi Y›ld›z’›n kad er in id e¤ i flt i rdi. Azmi say es i nde iflç io l arak gird i¤i flirk eti alm ay› ba-fl a rd›. Küçük bir flirk e tti ama ti-c ar ete at›lmak için yet e rl i ydi.

T ur abi Y›ld›z, merk ezi Köln ya-k › nl ar › nd aki Nuess flehr i nde olan“Tip-Top Auto Aufb er e it u n g ”fl i rk et i nde, halen 190’a yak›n ça-l ›fl an› ile sat›fl için piy as as ›na gir-m eye haz › rl anan arab al ar›n ba-k›m ve tem i zl i¤ ini yap ›y o r .

A r aba üret ic il eri Ford, Merc ed e s ,BMW, VW ve Audi mark al ar ›-n›n y›lda ürett i¤i yakl afl›k 350bin araba Tip Top’un elinden ge-ç iyor. Münih’ten Achen’a kad a r17 de¤ iflik yerde piy as aya girm e-den arab al ar›n bak›m ve tem i zl i ki fll er ini yapan Tip Top, sekt ör ü n-de fason iflçi çal › flt › rm adan enf a zla ist i hdam sa¤l ayan flirket.

39 yafl › nd aki genç patron Tur ab iY › ld›z, bafl ar ›s ›n› “Alman gib id üfl ü ndüm, Türk gibi çal › flt › m ”d iye özetl iyor.

Oto bak›m ve tem i zl eme iflin i nA lm a nya’da cazip bir pazar ol-m as ›n›n ark as › nda yatan ana ne-den ise ülk enin y›lda alt› mily on ay ak›n otom otiv ihraç ediyor ol-m as›. Y›ld›z, Alm a nl ar›n arab a-

Nuess- Tur abi Y›ld›z had hisfirst taste of trade as a child

at his father's store in the Pül ü-mür district of Tunc eli, loc ated inthe east of Turkey. He first wentto Germany at the age of 19 andwas unempl oyed for six months.He finally found a job at a caf ew h ere he made 20 marks a dayfor 13 hours of work.He next found a job at a firmwhich cleaned and put the lastt ou ches on cars on their way tod e al e r ships from the factory. Heb egan to clean cars. This new jobc h a nged Tur abi Y›ld›z's life for e-ver. Bec a use of his det e rm in at i-on, he man aged to buy the com-pany that he had begun work i n gfor. It was a small company, bute n ough to get him into the in-dustry.

T oday Y›ld›z still owns “Tip-TopA uto Aufb er e itung” in Nuess, acity loc ated near Col o gne. Hisc o mpany does the mai nt en a nc eand cleaning on cars about to en-ter the market. He employs ne-arly 190 work e r s .N early 300,000 cars with nam e sl ike Ford, Merc edes, BMW, VW,and Audi pass through Tip Top'shands every year, in 17 diff er e n tl oc at ions from Munich to Ach e n ,all of which serv ice cars on thei rway to car deal e r ships. In its sec-tor, it employs the most peo pl efor non-tail o r - m ade work.

The 39 year-old Y›ld›z summ ar i-zes his success by saying, “I tho-ught like a German and work e dl ike a Turk.”One reason behind aut om ob il es e rv icing and cleaning being suchan att r a ct ive market is that thec ountry exports roughly six mil-l ion cars a year. Y›ld›z also high-

TURAB‹ YILDIZ


TIP-TOP KNOWS HOWTO SHINE A CAR

Nearly 300,000 cars with names like Ford,Mercedes, BMW, VW, and Audi pass through Tip

Top's hands every year.

T‹P-TOP ARABAYIP A R L A T I Y O R

Araba üreticileri Ford, Mercedes, BMW, VW veAudi markalar›n›n y›lda üretti¤i yaklafl›k 350 bin

araba Tip Top’un elinden geçiyor.

Turabi Y›ld›z employs nearly 190workers.

Turabi Y›ld›z 190 kifliye istihdamsa¤l›yor.


lights the ext r eme care that Ger-mans give their cars. Having do-ne market res earch on other Eu-r op ean cou nt r ies, the young bu-s in e s sman states that there isn'ta ct ually any more pot e nt ial inG e rmany. The reason beh i n dTip Top's exp a ns ion is rel at e dm ore to the bidding in the aut o-m ob ile serv icing industry that ithas inv o lved in since 1999. Everys u cc e s sful bid has been a reas o nfor greatly inc r e ased bus in e s s .Y › ld›z also wanted to eval u ate hisi nv e s tments in the aut om ob il es e ctor by ent ering diff erent area s .He inv e sted in the marble andg a st r onomy ind u st r ies. He lea r-ned, how ever, that being succ e s s-ful meant foc using mainly on onea r ea. He now wants to enter newi nv e s tments only if rel ated to hisc u rrent bus in e s s .If you have doubts about whet-her cleaning cars can be a bus i-ness”, then you would be wrong.That work has its own subtl et ie s .Tip Top gives all new empl oy ee san 8-week train i n g .

NEW INVESTMENTS Y › ld›z bought a new 10,000 squa-r e - m eter property near Col o gn eone and a half years ago and cur-rently offers car pai nting anddrying serv ices. He prov ides nea r l y50 peo ple with empl o yment at thef ac ility and plans on pai nt i n g100,000-150,000 cars per yea r .

S t ating that his goal is to dev el o pa project with Do¤ufl and Otos a ncar comp an ies in Turkey, Y›ld›z isc u rrently cond u cting a study atO t osan's factory in Koc a eli. A father of three children, Y›l-d›z's closest coll ea g ue at Tip Topis Suat Yalk›n. Yalk›n came toG e rmany when he was nine ands t ud ied econ omics in Dortm u n d .He states that they mai nt ain ane xc e llent rep ut at ion within them a rket and that Top Top hasgrown by 13 percent per yea r .He att r ib utes this success to goo dt ea mwork and a healthy comb i-n at ion of the best aspects of Ger-man and Turkish cult ure in theb us iness env ir o nment. œ


l ar ›na olan düflk ü nl ü¤ü de dik-kat çek iyor. Di¤er Avr upa ülk e-l er i nde de piy as aya araflt › rm as ›y apan genç patron, Alm a n-y a ’ d aki bir pot a ns iyel olm ad ›¤ ›-n› söyl üyor. Tip Top’un büy ü-m esi ise 1999 y›l › ndan itib ar e nk at › lm aya bafll ad ›¤› oto bak › mi h al el eri. Kaz an ›lan her yeni iha-le iflin patl am as ›na ves ile oldu.

Y › ld›z, otom otiv sekt ör ü nd ek ib ir ik i ml er ini farkl› sekt ö rl ere deg ir erek de¤ e rl e nd i rmek ist ed i .M e rmer ve gast r on omi ifline gir-di. Ancak bafl ar ›l› olm an›n bir ifl-te yo¤ u nl a flm a ktan geçt i¤ in i nö ¤r e ndi. fiimdi ancak mevc u ti fl i yle ba¤l a nt ›l› olursa yeni yat ›-r › ml ara girme niy et i nde.

“ A r aba tem i zl em e kte ifl mi?” di-ye düfl ün üy o rs an›z yan ›l ›y o rs u-nuz. O iflin de inc el i kl eri var. TipTop her yeni elem ana 8 hafta sü-ren bir e¤itim ver iyor.

YEN‹ YATIRIMKöln yak › nl ar › nda yakl afl›k 1,5

y›l önce 10 bin metr ek ar elik bira rsa alan Y›ld›z, kurd u¤u yen it es i ste araba boy ama ve kur u t-ma hizm eti de ver iyor. Y›ld a100-150 bin aras› arab an›n bo-y as ›n› yapm ay› planl ayan Y›l-d›z, yeni tes i ste de yakl afl›k 50k ifl iye ist i hdam sa¤l ›yor.

H ed ef inin Türk iy e ’ d eki Do¤ u flve Otosan’la proje gel i flt i rm e ko ld u¤ unu söyl eyen Y›ld›z, Oto-san’›n Koc a el i ’ d eki fabr ik as › n-da bir çal › flma yür üt üy o r .

Üç çocuk babas› Y›ld›z’›n Tip-Top’daki en yak›n çal›flma ar-kadafl› ise Suat Y›lmam. Dokuzyafl›nda Almanya’ya gelen veDortmund’da ekonomi okuyanYalk›n, piyasada çok iyi birisimleri oldu¤una dikkat çeki-yor, Tip Top’un y›lda yüzde 13büyüdü¤ünü vurguluyor. Bafla-r›lar›n› ise çok iyi bir tak›m ça-l›flmas›na, Alman ve Türklerinsahip oldu¤u iyi yanlar› ifldün-yas›nda birlefltirmelerine ba¤l›-yor.œ

Y›ld›z's closest colleague at TipTop is Suat Y› l m a m.

Y›ld›z’›n Tip Top’taki yak›nçal›flma arkadafl› Suat Y› l m a m.


The for eign comp an ies lik eH ugo Boss, Delphi Pack a r d ,Eldor, and PFW are operatingin ESBAfi Free Zone. You arein competition with the otherfree zones to attractive foreigninvestors. What is the reasonthat these for eign inv e st o r sprefer to operate in your zone,instead of the others?The Aegean Free Zone has ap r ime bus iness loc at ion: thecrossroads of Europe, Asia, Af-rica and the Middle-East. Nest-led into the outskirts of the cityof Izmir, Turkey’s third-largestcity and the largest exportingseaport, ESBAfi offers state-of-the-art infrastructure, attracti-ve financial incentives and anexceptional quality of life forwestern executives and their fa-milies. It is impossible to overs-tate ESBAfi’s desirability as alogistics hub. Companies operating in ESBAfienjoy substantial tax advanta-ges and fin a nc ial inc e nt iv e s .Manufacturing companies areexempt from corp or ate tax;earnings and revenues can befreely transferred; there is noVAT on Turkish goods andservices for ESBAfi companies;there are no duties or tariffs forg oods imp o rted into ESB A fifrom abroad; imports can re-main in ESBAfi without time li-mitations; direct sales are allo-wed to Turkey; there are no li-mits on the proportion of capi-tal participation in the zone byforeign companies.

What is your opinion aboutTurkey’s future political peri-od stability to reflection yourbusiness? The Aegean Free Zone—Tur-key's first prod u ct io n - b as e dfree zone—hopes to be opera-ting at full capacity by the year

The Aeg ean Free Zone, Tur-key's first prod u ct io n - b as e d

f r ee zone is alr eady being rec o g-n ized as bus iness models for de-v el oping cou nt r ies. With 17 ye-ars of history, the company ho-pes to be oper ating at full cap a-city by the year 2012 with35,000 empl oy ees working ins ome 500 ind u st r ial comp an ie s .The target is an ann ual trade vo-l ume of 5 bill ion US doll a r s .The other aim of ESBAfi is tob ec ome one of the best techn oparks in the world att r a ct i n gc o mp an ies from the USA to Chi-na. How ever Chin ese gov e r n-ment has recently sel e cted ES-BAfi Ind u st r ial Park as one ofthe “Top 40 Free Trade Zon e s ”in the world to be inv e sted byC h in ese Ent e rp r ises. yerine KayaTuncer, Founder and Chairmanof ESBAfi answ ered TURK O-F AM ER ICA’s que st ions.

G en erally Turkey’s ind u s t r yheartland has developed bet-ween Adapazari-Corlu, west ofIstanbul. Beside Izmir’s histo-rical importance, the city is notvery attractive to foreign inves-tors. As an ‹zmir based com-pany, ESBAfi has a mission toattract more companies. Whatdo you think the future of Iz-mir and what will you do forthe City?The sub-municipality of Gazie-mir where the zone is located inIzmir, has experienced a greatdevelopment in parallel to ES-BAfi’ growth. There are nowthree major supermarkets andn um er ous car sales showr o-oms. The one story village typehouses have been replaced byeight story mid-rise apartmentbuildings. There are new scho-ols, med ical fac il it ies, parksand other amenities. About half of the worker popu-

The Aegean Free Zone and ES-BAfi have demonstrated thatthe private sector can be verye ff e ct ive in dev el oping andoperating industrial parks. We hope to make Izmir a cen-ter for hi-tech manufacturingincluding clusters in aerospaceand avia t ion, in aut om ot iv emanufacturing and innovation,among other sectors. With itsu n iv e rs it ies, trade schoo l s ,ports and other logistics ameni-ties, Izmir is an excellent candi-d ate for man uf a ct uring andtourism.

lation of the zone lives in Ga-z i emir. When one cons id e r sthat today’s workers in the zo-ne earn some $75 million peryear, the impact of this incomeis very important to the surro-unding region. We hope that we can reach toour ultimate capacity of 35,000workers soon. With this, theimpact of incomes, local purc-hase of goods and services willsurpass hundreds of millions ofdollars and play a very impor-tant role in the lives of the po-pulation of the region.

E S B A S


ESBAfi ATTRACTS CHINESE COMPANIES

Kaya Tuncer, Founder and Chairman of ESBAfi.

Chinese government has recently selected ESBAfi Industrial Park as one of the “Top 40 Free Trade Zones”in the world to be invested by Chinese Enterprises.



What are the advantages of thesystem? B us iness cluster is a geo gr a ph i cc o nc e nt r at ion of int e rc o nn e ct e db us in e sses, suppl iers, and ass o-c i ated inst it ut ions in a part ic ul a rf ield. Clusters are cons id ered toi nc r e ase the prod u ct ivity withwhich comp an ies can comp et e ,n at i onally and globally. In order to reach the benefitsand to attract FDI we are wor-king on clustering projects forE SBAfi Ind u st r ial Park. Thetarget cluster sectors are Aeros-pace, Aviation, Avionics, Auto-motive, Electronics and Machi-nery. We are working in colla-boration with universities andNGO’s from Izmir.

ESBAfi has recently selected asone of the “Top 40 Free TradeZones” in the world to be in-vested by Chinese Enterprises.Can you give some informati-on abut this?C h in ese gov e r nment has re-cently selected ESBAfi Industri-

al Park as one of the “Top 40Free Trade Zones” in the worldto be invested by Chinese En-terprises. ESBAfi will receive itsaward in “1st Int e rn at i on a lCEO Roundtable of Chineseand For eign Mult in at i on a lCorporations” which will beheld in Beijing on November16-18, 2007.

ESBAfi has conducted an inten-sive marketing and business de-velopment program in China inthe recent years. ESBAfi liaisonoffice has been operating inBeijing since 2004. We are sis-ter zones with Shang a-i Waigaoqiao Free Trade Zoneand Tianjin Airport IndustrialPark. We believe that to be selectedas one of the Top 40 Free Tra-de Zones to be invested by Chi-n ese ent e rp r ises and ESB A fi ’ongoing marketing programs inC h ina will attract Chin es ecompanies to the ESBAfi In-dustrial Park soon. œ

2012 with 35,000 employeesworking in some 500 industrialcompanies that either use orproduce advanced technology.The target is an annual tradevolume of 5 billion US dollars.Electronics, automotive parts,m a ch inery, text il e s / g a rm e n t s ,food packaging, IT, and aviati-on are our main target sectors.Until now we have been able toa ttract int e rn at i on a l l y - k n o w nc o mp an ies. Some of thes efirms—all in the manufacturingsector—are: Eldor Electronics -Italy, Delphi Packard andDelphi Diesel - USA, McCor-mick - UK, Hugo Boss - Ger-many, PFW - Germany and Li-si – France.Already the foremost free zonein Turkey, ESBAfi’s aim is tobecome one of the best technoparks in the world attractingcompanies from the USA toChina. To achieve this effectiveincentives for investment haveto be put in place, or to be re-e st a bl i shed. Both middl e - e a s-

tern countries and Europeancountries provide interesting fi-nancial incentives to attract fo-reign direct investment Turkeyhas to become a strong playerfor attracting FDI. If this doesnot happen, we at ESBAfi willhave difficulty fulfilling our go-als. Economic and political, and, ifI might add bureaucratic stabi-lity, are the key elements in at-tracting FDI to any country.We hope Turkey will succeedin there.

What are the first three reasonsfor companies to choose yourzone? 1- ESBAfi performance recordover the years. 2- Availabilityof modern infrastructure andservices provided by ESBAfi. 3-Qualified and eager labor andmanagement in Izmir and thecity’s strategic location.

Could you tell us about busi-ness cluster system in ESBAfi?

WHAT ESBAfi HAVE• ESBAfi has long stressed industrial security. ESBAfi staffed byits own industrial security of 40 uniformed officers who patrol thezone, 24/7. • The zone also has customs and police services at the entrygates and its own fire department. • The ESBAfi Technology Center’s 250-seat conference roomoffers simultaneous translation, multi-media and teleconferencingcapabilities. • The ESBAfi Concert & Sports facilities offer both indoor andoutdoor venues. • The Child Care Center has 16 classrooms for as many as150 children from 45 days to 6 years old. • The Medical/Dental Clinic, staffed by four physiciansincluding an internist and an emergency-room specialist, adentist and three nurses is open Monday through Friday. • The ESBAfi food services includes a state of the art industrialkitchen capable to serve 15,000 meals 24/7, two cafeterias,each serving 200-300 persons at noon, a modern restaurantwith 200 seats, and a member of food kiosks spread-outthroughout the zone. • The Antique Car Museum, a pleasant diversion for visitorsand busy executives, has 18 rare, mint-condition automobiles. • The ESBAfi Sculpture Garden features sculptures made ofscrap metal pieces from various manufacturing companies in theZone. • Space Camp Turkey where young people from many nationscome together, offers programs that combine science education,fun, and friendship. Some 64,000 youth visited the camp sinceits opening in year 2000, with over 6000 of them benefitingfrom its 6 day programs.




nuyor. “Göçmenler a¤›zlar›ylakufl dahi tuts alar, Alm a nl a rmüsade etmedi¤i sürece uyummümkün de¤il” diyor.

‹slam dininin göçmenli¤in birkolu gibi de¤erlendirildi¤indenflikayet eden Keltek, medyadaözellikle göçmenlerle ilgili ne-gatif haberlerin çok büyütüldü-¤ünü söylüyor. “ABD’de va-tandafl olan bir Türke, 10 y›ls on u nda herkes rah a tl › kl aAmerikal› diyebilir. Ancak Al-manya’da vatandafl olsa dahiaradan ne kadar geçerse geçsinTürk kökenli Alman vatandafl›diye adland›r›l›yor.”

REMZ‹ UYSALA lm a nya’n›n küçük kas ab al a-r › ndan 5600 Türkün yafl ad ›¤ ›L übeck’te uyum kon us u nd aç aba harc ayan sivil topl u mt e ms i lc il er i nden biri de Remz iU ysal. 1989 y›l › nda kurd u¤ ud e rnek ile aktif olarak Türkl e-rin tems i lc il i¤ ini üstl enen Uy-sal, 1992 y›l › nda ›rkç› bir sal-d ›r› ned en i yle öld ür ülen Türk-ler için 10 bin kifl inin kat › ld ›¤ ›bir yür üy üflün önc ül ü¤ ün üy a pt›.

Türkleri sosyal konularda aktifhale getirmek için Lübeck’te 30y›la yak›n süredir çaba harca-yan Uysal, “E¤er bir Türk, Al-man gibi yafl›yor, Alman gibidavran›yor ve onlar gibi bir ha-yat görüflüne sahip oluyorsa,bu uyum sa¤lam›fl bir Türk ola-rak alg›lan›yor. Aksi durumdau y u msuz, yafl ad ›¤› topl um auzak biri olarak de¤erlendirili-yor” diye konufluyor.

Avrupa’da yaflayan Türklerin,Türkiye’deki genel seçimlerdeoy kullanabilmesi için de çabaharcayan Uysal, konuyu Türki-ye’de mahkeme salonlar›na ta-fl›yan ilk Avrupal› Türk. Davahala devam ediyor. œ

No matter with whom youtalk in Germany, in all

walks of life the topic inev it a b l yturns to the iss ue of int e gr at io n .In every city int e gr at ion parl i a-ments have formed with the aimof imp r oving the exp er ie nce ofi nt e gr at ion for imm i gr a n t ss t r u g gling with the process. Iffact, the gov e r nment of the stat eof North Rhine Westp h al ia emp-loys an int e gr at ion min i ster tos e rve the needs of the imm i gr a n tp op ul at ion, a large perc e nt age ofwhich is Turkish in origin. Them in i ster, Armin Laschet of theC h r i st ian Dem o cr atic Party, is inc h a rge of finding sol ut ions forp r o blems rel ated to int e gr at io n .No matter how much off ic ia lc h a nnels attempt to solve prob-lems rel ated to this iss ue, Turk i s hc ivil soc iety repr es e nt at ives cont i-n ue to harbor susp ic ion tow a r d sthe pol ic ies being impl em e nted. T a yfun Keltek, who is the Pres i-dent of the Col o gne Int e gr at io nP a rl i ament and the North Rhin eW e s tp h al ia (KRW) state's Im-m i grant Parl i aments' Unio n( L AGA), arg ues that the off ic ia lG e rman view is that Turks musta ss im il ate, not int e gr ate, to theland they live in. “Turks cou l dbend over backwards to be ac-c e pted, but unless the Germ a n sa llow for int e gr at ion, it can noth a ppen,” he stat e s .K e ltek compl ains that Islam iss een as an arm of imm i gr at io nand that the med ia hypes up ne-g at ive news reg a rding imm i g-rants. “A Turk who has bec om ean Amer ican is comf o rtably cal-led an Amer ican after 10 yea r s ,for example. How ever, in Ger-many, even if a Turk is a cit iz e n ,no matter how much time hasp a ssed, they are still called Ger-mans of Turkish orig i n . ”

REMZI UYSALA n o ther repr es e nt at ive of civ i ls oc iety working to imp r ove the

Almanya’da hangi kesimdeninsanla konuflursan›z ko-

n uflun, kon unun bir flek i ld euyum konusuna gelmesi kaç›-n › lmaz. Yafl ad › kl ar› topl um aentegre olmada yaflad›klar› s›-k›nt›lar aflmak için göçmenlerinher flehrinde uyum meclislerivar. Hatta Türklerin yo¤unluk-la yaflad›¤› Kuzey Ren Vestfal-ya eyal eti hük üm et i nde biruyum bakan› bile görevli. Hris-tiyan Demokrat Partili BakanA rmin Laschet göçm e nl er i ne y al e tt eki sor u nl ar ›n› çöz ü puyumu sa¤lamakla görevli.

Her ne kadar resmi kurumlarvas›tas›yla uyumsuzluk gideril-meye çal›fl›lsa da, Türk siviltoplum temsilcileri uygulananpolitikalarla uyumun sa¤laya-ca¤› konusunda flüpheli.

K uzey Ren Vestf a lya (KRV)eyaleti Göçmen Meclisleri Birli-¤i (LAGA) ve Köln Uyum Mec-lisi Baflkan› Tayfun Keltek, Al-man resmi gör üfl ünün Türk-ler’den yafl ad › kl ar› topl um auyum sa¤lamalar›n› de¤il asi-mile olmalar›n› istedi¤ini savu-

i mm i gr at ion process for for ei g-ners is Remzi Uysal, who lives inL u ebeck and works on behalf ofthe 5600 Turks that live in thissmall and quaint town. Hav i n gf o rmed an ass oc ia t ion in 1989and since then been act ive in is-s ues reg a rding Turks, Uysal wasat the for e front of a 10,000 per-son-strong march cond u cted inr e sp o nse to the brutal attack andm u rder of a number of Turks inG e rmany in 1992. H aving worked in Luebeck for30 years in order to enc ou r ag eTurks' act ive inv o lv ement in so-c ial iss ues, “If a Turk lives like aG e rman, acts like a Germ a n ,and has the same persp e ct ive onl ife as a German, then this per-son is cons id ered to be a Turkthat has int e gr ated. If this per-son dev i ates from that model, heis cons id ered to be mal a dj u st e dand cult urally far from the co-untry he is living in,” he says.

U ysal is also the first Eur op ea nTurk to take the iss ue of imm i g-rant Turks voting in Turkish na-t i onal elect ions to the cou r tsystem. The trial is still ong oi n g .œ

I N T E G R A T I O N


IMMIGRATION WITH ORWITHOUT INTEGRATION

UYSAKTA MI YAfiASAK,UYMASAK DA MI?

A representat ive of civil society workingin Lübeck to improve the immigrat ion

process for foreigners is Remzi Uysal.

Lübeck’te uyum konusunda çabaharcayan sivil toplum temsilcilerindenbiri Remzi Uysal.



r as› Hav al im a nl ar›’n›n ifll e tm e-l er ini üstl e ndi. Son olarak Kuz e yA fr ika’n›n turizm merk ezi Tu-n u s ’ t aki Enf i dha Hav al im a-n›’n›n tem el ini atan TAV, ifll e t-m es ini üstl en ec e¤i ve ilk fazd ay a kl afl›k 400 milyon Euro yat ›-r›m yap ac a¤› Enf i dha Hav al i-m an›’n› 2009 y›l › nda ifll e tm ey ea çm ay› planl ›yor. TAV Hav al i-m a nl ar› Holding ‹cra Kur ul uB a flk an› ve CEO’su Sani fien e r ,TAV’›n 10 y›ll›k ser üv en in iT U RK OF AM ER ICA’ya anl a tt›:

TAV’›n büyüme hikayesi adetason 10 y›lda bafl döndürücü birh›zla gerçekleflti. TAV’›n kuru-lufl tarihçesinden bahsedermisiniz? TAV, Türkiye'nin önde geleniki flirketinin, Tepe ve Akfen'inb i rl e flm es i yle kur u ldu. Tam a-men devletin elinde olan birsektörde bu baflar›y› elde ede-bilmek hayaldi o tarihlerde. Bizbu vizyonla 11 firman›n kat›l-d›¤› bir ihaleye girdik. Teklifkonusu iflletme süresiydi. "Bukadar paray› bulurum, bu ka-dar inflaat› bitiririm, iflletip sizeflu kadar y›l sonra devrederim"demek gerekiyordu. 10 firmaihalede y›l ve ay verdiler. Birtek TAV gün hanesini de dol-durarak üç y›l, sekiz ay, 20 günfleklinde teklif verdi ve 10 günfarkla ihaleyi ald›.

TAV'›n y›ld›z›n›n parlad›¤› anolarak gördü¤ünüz olay ya day›l hangisiydi?A t atürk Hav al im an› D›fl Hatl a rT e rm in ali’nin Yap ‹fllet Devr e ti h al es inin 2005 y›l › nda yen il e n-m es i ydi. $2.5 milyar tekl i fl e15,5 y›l sür e yle hav al im an ›n › ni fll e tme hakk ›n› kaz a nm as ›TAV’›n yen iden do¤ uflu ve bu-g ü nl ere gel ifl inin ilk ad›m ›d›r. TAV 10 y›l gibi son derece k›sabir sürede bölgesel marka hali-ne geldi. Bunda en önemli et-ken ise uluslararas› ihalelerdekazand›¤› baflar›l› projelere at-t›¤› imzalar oldu. TAV Havali-manlar› Holding, 2006 y›l›ndahalka arz› ile bilinirli¤inin enüst noktaya tafl›d›.

Not too long ago, just teny ears in fact, the man ag e-

ment of airports in Turkey wasu nder the control of the stat e .The cold gray walls of the air-port was char a ct er i stic of as t r u ct ure obv i ously far fromg l obal standards and unable toc o mp ete. In 1997, acc o rding tothe “Bui l d - M an ag e - T r a n sf e r ”m odel, the Ist a nbul Atat ü r kA i rport was bid on for priv at em an ag ement. Under the pio n e e-ring init ia t ive of two imp o rt a n tc o mp an ies Tepe and Akf e n ,TAV was formed and left nin eo ther firms in the dust with itsw i nning bid, thus init i ating anew adv e nt ure for the comp a n y .

A fter ass uming the man ag em e n tof the Dom e stic and Int e rn at i o-nal Term inals of the Ist a nb u lA t atürk Airport, TAV Airl in e sH o lding also took over man ag e-ment of Izmir's Adnan Mend e-

Çok de¤il 10 y›l önc es ine ka-dar Türk iye’de hav al im an ›

i fll e tm ec il i¤i devlet kont r ol ü n-d e ydi. Hav al im a nl ar› so¤uk grir e n kli duv a rl ar›n ard › nda düny as t a nd a r tl ar › ndan uzak ve rek a-bet edemez hald e ydi. O y›l Yap‹ fllet Devret mod eli ile ihal eye ç›-kan ‹st a nbul Atatürk Hav al im a-n›, Türk iye’nin önde gelen ikifl i rk eti Tepe ve Akfen önc ül ü-¤ ü nde kur ulan TAV’›n 9 firm a-y› ger ide b›r a km as › yla tar ih i nd ey eni bir ser üv ene yelken açt›.

‹ st a nbul Atatürk Hav al im an› ‹çve D›fl Hatlar’›n ifll e tm es i nd e ns o nra, TAV Hav al im a nl ar› Hol-ding, Türk iye’de ‹zmir Adn a nM e nd eres Hav al im an› D›fl Hat-lar Term in ali, Ank ara Esenb o¤ a‹ç ve D›fl Hatlar Term in ali veA nt a lya Gaz ip afla Hav aa l a-n›’n›n yurtd ›fl › nda ise Gürc i s-tan’da Tiflis ve Batum, Tun u s ’ t aM on a stir ve Enf i dha Ulusl ar a-

res Airport's Int e rn at i onal Ter-m inals, Ank ara's Esenb o¤a Do-m e stic and Int e rn at i onal Term i-nals, and Ant a lya's Gaz ip afl aA i rport. Outs ide of Turk e y ,TAV overs ees the airports ofT i flis and Bat umi in Geo rg iaand Tun is ia's Mon a stir and En-f i dha Int e rn at i onal Airp o r t s .H aving most recently laid thef ou nd at ions for the North Afr i-can hub airport of Enf i dha inT un is ia, TAV plans to inv e s t400 mill ion Euro in the firstp h ase and will open the Airp o r tto int e rn at i onal travel in 2009.TAV Airports' Holding Exec u-t ive Board Pres ident and CEOS ani fiener spoke with TURK O-F AM ER ICA about TAV's 10-y ear adv e nt ur e .

TAV's exp a ns ion within the past10 years has dev el oped with dizz-ying speed. Can you give us a bri-ef history of TAV's fou nding?

TAV AIRPORTS


TAV AIRPORTS WINK AT THE WORLD

TAV HAVAL‹MANLARI DÜNYAYAGÖZ KIRPIYOR

President Zine El Abidine Ben Ali (in white suit), President of RepublicTunusie with Sani fiener, (second at

left) TAV Airports President & CEO atground breaking ceremony in Tunusie.


TAV was formed from the unio nof two of Turkey's most imp o r-tant comp an ies, Tepe and Akf e n .In those days, ach i eving succ e s sin a sector so dom in ated by thes t ate was merely a dream. Withthis vis ion, we ent ered a bidd i n gp r ocess and joined eleven oth e rfirms. The bidding iss ue was thed ur at ion of the man ag ement. Wehad to say, “We can find X amo-unt of money, we can employ Ya m ount of peo ple, and we canm an age and give it back to youin Z amount of years.” Ten firmsg ave their prop osed time in termsof years and days. Only TAV ac-t ually gave a fig ure down to theday: three years, eight months,20 days. We won the bid with a10-day diff er e nc e .

What do you see as TAV's big-gest succ e s s ?That would probably be Ata-türk Airport's Int e rn at i on a lT e rm inal's “Bui l d - M an ag e -T r a n sfer” bid, which was ren e-wed in 2005. With a 2.5 bill io no ffer TAV won the rights to ma-n age the airport for 15.5 yea r sm ore. This sign aled TAV's re-birth and the first step tow a r d sthe dev el o pments that have bro-ught us to where we are tod a y .W i thin the past 10 years, TAVhas come to be known as a re-g i onal brand. The most imp o r-tant factor in that is its succ e s swith projects won through in-t e rn at i onal bids. TAV Airp o r t sH o lding was at the top of itss e rv ice in 2006 in terms of itss e rv ice to the public and inc r e a-se of name rec o gn it io n .

The first thing tourists who co-me to Turkey through Ank ar a ,I zmir, or Ist a nbul see are thea i rports you have const r u ct e dand now man age. What are the

r e sp o ns ib il it ies or dut ies thatc ome with showc asing the rep u-t at ion of a country's? The quality of its bui ldings ref-lect the strength of the airp o r t .D oing airport man ag ement in-v o lves int r od ucing our cou n t r yto others and that carr ies a res-p o ns ib ility of repr es e nt at io n .A s ide from our the prest ige thatc omes with that, an airport rep-r esents the face that Turkey iss h owing to the world and thusn ec e ss it ates a very dem a nd i n gp h il osophy towards man ag e-ment pract ices. In terms of thet h r ee large airports that we ma-n age in Turkey, both the eff e ct i-ve outer arch it e ct ure and the gi-ven serv ices based on a highlyd i sc i pl ined work style have con-t r ib uted to the high level of trustp eo ple feel towards TAV. Thes u ccess of TAV's bidding onboth Turkish and for eign air-ports is most strongly ind ic at e dby our year 2000 goal of “10a i rports in 10 years.”

What are some cou nt r ies inwhich you esp ec ially want toi nvest in your quest to bec om ea reg i onal power? We think that we have brou g h tknow-how and success to oura i rport man ag ement projects inthe Middle East, North Afr ic a ,f o rmer Sov iet states, and the Ca-u c asus. By uph o lding our mosti mp o rtant val ue in airport ma-n ag ement and creating dynam i cand sec ure inf r a st r u ct ure, we aret aking steps towards fut ure pro-jects. In the coming per iod, wewish to enter the markets ofE a stern Eur ope and Asia .

TAV owns eleven firms in var i ou ss e ctors. Doesn't act ivity in so manyd i ff erent sectors lead to a loss of fo-cus on the bus iness at hand?


Türkiye’ye havayoluyla Ankara,‹zmir ya da ‹stanbul’dan girenturistler ilk önce sizin yapt›¤›n›zve iflletti¤iniz havalimanlar›n›görüyor. Ülkenin prestijini bire-bir temsil etmenin size yükledi¤igörev ve sorumluluklar nelerdir?H av al im a nl ar› temsil yet en e¤ iy ü ksek bin alar. Hav al im an› ifl-l e tm ec il i¤i yapmak bize bir an-l a mda ülk em izin tan ›t ›m› anl a-m › nda da bir temsil sor u ml ul u-¤u yükl üyor. Bu kendi prest ij i-m izin yan› s›ra Türk iye’nin dün-y aya aç›lan yüzü olarak hav al i-m a nl ar› kon us u nda da çok tit i zbir çal › flma yap › lm as ›n› ger e kt i-r iyor. Türk iye’de ifll e tm es in ig e rç e kl e flt i rd i¤ imiz üç büy ü kh av al im an› hem d›fl gör ün üflü ilee tk il ey ici bir mim ar iye sah i phem de ver ilen hizm e tl e rde di-s i pl i nli bir çal › flma izl ey er e kTAV’a duy ulan güv eni de bofl aç ›k a rm ›yor. TAV’›n yurtd ›fl› vey u rt içi gird i¤i ihal el e rde kaz an ›-lan yet e rl ilik, “10 y›lda 10 hav a-l im an›” hed ef i nde 2000 y›l › nd a nbu yana geld i¤i nokta bunun enb üyük göst e rg es idir.

Bölgesel güç olma yolunda özel-likle yat›r›m yapmak istedi¤inizülkeler hangileri? O rt ad o¤u, Kuzey Afr ika, Ba-¤ › ms›z Devl e tler Topl ul u¤u veK a fk a slar’da, hav al im an› ifll e t-m ec il i¤ i nd eki know-how’› tafl ›-y arak bafl ar ›l› ifll ere imza att ›¤ ›-m ›z› düfl ü nm e kt eyiz. Hav al im a-n› ifll e tm ec il i¤ i nde en yüksek de-¤ eri yar at arak din amik ve sa¤-lam alty ap ›m › zla gel ecek proj e-l erin ad›ml ar ›n› at›y oruz. Bun-dan sonr aki sür e çte hed e fl ed i¤ i-miz bölg eler içer is ine Do¤u Av-r upa ve Asya’y› da ekl iy or u z .

TAV de¤iflik sektörlerde 11 flir-kete sahip. Farkl› sektörlerde fa-aliyet gösteriyor olmak ifl kon-

santrasyonunun da¤›lmas›na ne-den olmuyor mu? TAV Havalimanlar› Holding,h av al im an› ifll e tm ec il i¤ i nd ek ibaflar›s›n›n en büyük etkenle-rinden birisi farkl› nitelikteki iflkollar›na sahip olmas›. Bu kon-santrasyon da¤›l›m› yerine tamtersi bir uyum getiriyor. En bü-yük gücümüzü insan kaynakla-r›ndan al›yoruz. fiirkette kendiinsan kayna¤›m›z› kendimiz ya-rat›yoruz bu kiflilere e¤iterek veifl tecrübesi ile donatarak ulus-lararas› alanda kazan›lan di¤erprojelerde üst görevler vererekb i lgi tecr üb es ini yine flirk et ekazand›r›yoruz. Ayr›ca yapt›¤›-n›z iflin uluslararas› nitelikte ol-mas› dünyada iflinde en iyilerleç al › flma imk an› ver iyor. Buprofesyonellik sizi koordinas-yonu mükemmel bir organizas-yon birl i kt el i¤ ine göt ür üy o r .Farkl› k›talarda çal›flanlar bilginetwork paylafl›m› ile birbirle-rinin ifl süreçlerine katk›da bu-lunuyorlar. Yani yatay ve dikeybir ifl ak›fl› ile süreçler birlikteiflliyor. Ayr›ca unutmamak ge-rekir ki bu ifl kollar›n›n her biribirbiriyle entegre.

ABD’de havaalan› iflletmesiniüstlenen Port Authority'ler (herne kadar özel flirket olmasalarda) ayn› zamanda yol ve limaniflletmecili¤ini de üstlenebiliyor.Siz tafl›mac›l›¤›n di¤er alanlar›nailgi duyuyor musunuz?TAV Hav al im a nl ar› Hold i n go l arak hav al im an› ifll e tm ec il i¤ i-nin içinde bul unan tüm alanl a r-da ulusl ar ar as› bütün ihal el er it akip ediy oruz. Düny an›n enb üyük iki uçak üret ic is inin sonz am a nl a rd aki rap o rl ar ›n› inc el e-d i¤ im i zde uçak ve yolcu say ›l a-r › nda ciddi bir art›fl var. Anc a kd ü ny ad aki hav al im a nl ar ›n ab a kt ›¤ ›n › zda bu pot a ns iy eli kar-

SANI fiENER Engineer Dr. M. Sani fiener was born in 1955. fiener did hisundergraduate studies at the Faculty of Engineering at KaradenizTechnical University (1977); he attended Sussex University inEngland for graduate studies in engineering (1979). He continuesto serve as the CEO of TAV Airports Holding Company.

SAN‹ fiENER Dr. Yük. Müh. M. Sani fiener 1955 y›l›nda do¤du. fiener,Karadeniz Teknik Üniversitesi Mühendislik Fakültesi’nde lisanse¤itimi (1977); ‹ngiltere, Sussex Üniversitesi’nde mühendislikalan›nda yüksek lisans e¤itimi gördü. (1979) TAVHavalimanlar› Holding’in CEO’su görevini yürütüyor.


fl ›l an ab il ec e¤i kon us u nda sor ui fl ar e tl eri var. Biz de hav al im an ›i fll e tm ec il i¤ i nd eki uzm a nl ›¤ ›m › z-la bu alanda düny ad aki tüm iha-l el eri takip ediy oruz. TAV hav a-l im a nl ar ›n›n ifll e tm esi alan › nd as ahip old u¤ umuz know-how’›i fll e tm es ini yap ac a¤ ›m›z di¤ e rh av al im a nl ar ›na tafl ›y arak yol u-m uza devam etmek ist iy oruz.

TAV havalimanlar›, y›lda orta-lama 27 milyon yolcuya hizmetveriyor. Kendi kategorisindeyurt d›fl›ndaki rakipleriyle birk›yaslama yapt›¤›n›zda TAV’›nAvrupa ve dünya konjektürün-deki yeri nedir?T ü rk iye'de dört hav al im an ›n ›iflletiyoruz ve yurt d›fl›nda hâli-haz›rda ikisi Gürcistan'da (Tif-

l i s - B atum), y›lb afl› itib ar › yl aTunus'ta Monastir ve 2 y›l için-de gene Tunus'ta yap›m›n› ta-mamlay›p hizmete açaca¤›m›zE nf i dha olmak üzere topl a mdört meydan›n iflletmesini ya-paca¤›z. En büyük avantaj›m›zh av al im an› ifll e tm ec il i¤ i nd ek ifarkl› ifl kollar›na sahip olma-m›z. Bizim bu kapsamda hiz-met sun ab ilen bir rak ib im i zTürkiye’de de yurt d›fl›nda dayok. Ancak, son derece büyükbir potansiyele sahip bu pazar-da yeni oyuncular›n ortaya ç›k-mas› da kaç›n›lmaz. Yeni oyun-cular› TAV'›n karl›l›¤› ya dabüyümesinin önünde bir engelolarak de¤il, tam tersi sektörünbüyümesi için çok olumlu birgeliflme olarak görüyoruz.œ

One of the main reasons forTAV Airports Holding's succ e s sis due prec isely to the inv o lv e-ment of the company in somany diff erent areas. Rath e rthan causing a loss of conc e n-t r at ion, it inst ead ach i eves thep r ec ise opp os ite by bringing ac e rt ain kind of harmony. We ta-ke the bulk of our strength fromh uman cap ital. We create ourown human res ou rces in thec o mpany by educ ating our emp-l oy ees and prov iding them withwork exp er ie nce. We are thena ble to prom ote them to newp r ojects, thus further strengt h e-ning the company. Mor e ov e r ,m ai nt a ining int e rn at i onal stan-dards ens ures the poss ib ility towork with the best in the world.This prof e ss io n alism paves theway to coo rd in at ion and creat e sa fin e - t uned org an iz at ion. Peo p-le working on diff erent cont i-nents are able to share skills andc o nt r ib ute to the working life ofk n o wl e dge networks so there isa constant lat eral and vert ic a lflow of bus iness. In add it ion, itis imp o rtant not to forget thatt h ese bus iness arms are all int e g-r ated with one anoth e r .

In the US the Port Auth or i t y( t h ough not a priv ate ent e rp r is e )is not only in charge of airp o r t sbut also road and ports. Hav ey ou exp r e ssed int erest in oth e ra r eas of transp o rt at ion? As TAV Airports Holding, wef o llow all dev el o pments in thea r ena of int e rn at i onal airp o r tt r a n sp o rt at ion bidding. Whenwe exam ine the recent reports ofthe two largest airpl ane prod u-

cers in the world, we see that the-re has been a ser i ous inc r e ase inthe numbers of planes and pas-s e ngers. How ever, upon look i n gat the airports in the world, wea lso see that there are ser i ous qu-e st ions in rel at ion to this pot e nt i-al. As airport man agers and pro-f e ss i onals, we follow all the bid-ding that goes on in this sector inthe world. We want to carry ourknow-how from our TAV-ma-n aged airports to new airp o r t sthat we would like to man ag e .

TAV airports prov ide serv ic e sto an aver age of 27 mill ion pas-s e ngers. When you comp are yo-u rs e lves to comp et itors abr oa din your cat egory, what do youthink the place of TAV is in Eu-r ope and the world?We man age four airports inT u rkey and at the present tim ewe have two in Geo rg ia (Tifl i sand Bat umi). From the new ye-ar on we will be man aging thea i rport in Mon a stir, Tun is ia andw i thin two years will open theE nf i dha airport in Tun is ia ,which will bring the airport co-unt abr oad to four. Our bigg e s ta dv a nt age is that we are inv o l-ved in diff erent arms of airp o r tm an ag ement. There is no oth e rc o mp et itor that can prov id esuch serv ices to this extent inT u rkey or abr oad, for that mat-ter. How ever, in a market thathas such a large pot e nt ial newp l ayers are inev it a ble. TAV do-esn't see these new comp et it o r sas a barr ier to our prof it ab il i t yor des ire to enl a rge; inst ead wes ee it as a pos it ive dev el o pm e n tin terms of our exp a ns io n .œ

TAV AIRPORTS


11 COMPANIESTAV Airports Holding employs 11,000 people and has 11companies. They also have business arms involved in airportmanagement such as ground services, operating services,customs-free retail, eating-drinking, data processing, andsecurity services. They serve nearly 300 airlines and 285,000flights yearly in their role as managers, and serve roughly 27million passengers. The following are part of TAV AirportsHolding: TAV Istanbul, TAV Izmir, TAV Esenbo¤a, TAVOperating Services, TAV Data Processing, TAV PrivateSecurity, ATÜ, BTA, Havafl, TAV Georgia (Batumi and Tiflis),and TAV Tunisie (Monastir and Enfidha).

11 fi‹RKETBünyesinde 11.000’i aflk›n çal›flan ve 11 ayr› flirket bulunanTAV Havalimanlar› Holding; yer hizmetleri, iflletme hizmetleri,gümrüksüz ma¤azac›l›k, yiyecek-içecek, bilgi ifllem ve güvenlikhizmetleri gibi havaliman› operasyonunu bütünleyici ilgili iflkollar›nda da faaliyet gösteriyor. Y›lda yaklafl›k 300 havayoluflirketinin 285 bin uçufluna hizmet sunan TAV Havalimanlar›,her y›l ortalama 27 milyon yolcuya hizmet veriyor. TAVHavalimanlar› Holding’e ba¤l› TAV ‹stanbul, TAV ‹zmir, TAVEsenbo¤a, TAV ‹flletme Hizmetleri, TAV Biliflim, TAV ÖzelGüvenlik, ATÜ, BTA, Havafl, TAV Georgia (Batum ve Tiflis),TAV Tunisie (Monast›r ve Enfidha) bulunuyor.

TAV Airports Members of Boardare together at Edfidha ground

breaking Ceremony.

TAV Havalimanlar› Holdingyönetim kurulu üyeleri EnfidhaTemel Atma Töreni’nde birarada.



yon Türkün, ifll e tm el eri paz a r-l ama kon us u nda yan › l tt ›¤ ›n ad i kkat çeken Bayam, “80 mil-y o nluk Alman paz ar› dur u r-ken sad ece etnik paz ara yöe n-lik ifl yapmak flirk e tl erin bell ibir büy ü kl ü¤e ulaflm as ›na im-kan tan ›yor. Daha fazla iler ig id em iy o rlar,” diyor. Hizm e tv e rd i¤i flirk e tl erin gen e lde Al-man kök e nli old u¤ una dikk a tç eken Bayam, bu flirk e tl ere sa-d ece Türk medy as ›na de¤il Al-man medy as ›na da ulaflma im-k an› sund u kl ar ›n› dile get ir i-yor. Ayn› zam a nda Frankf u r tS an ayi ve Tic aret Odas› dan › fl-ma kur ulu üyesi olan Bay a m ,Oda’da Frankf u r t ’ t aki göç-men esn a ftan da sor u mlu. Ba-yam ayn› zam a nda Frankf u r tuyum mecl is i nde aktif rol üst-l en iy o r .

A slen Alm a nya’da huk u ko k uyan ama okud u¤u aland aç al › flm ay› seçm eyen Bay a m ,A lm a nya’ya küçük yaflta gel-mifl bir göçmen ail enin çoc u-¤u. Yedi y›ll›k evli olan iflad a-m›, finans flirk et i nde Alm a nh ük üm et inin ayr› bir önemv e rd i¤i bak›m ve huz ur evi ko-n us u nda befl y›ld›r uzman ola-rak hizmet ver iyor. Alm a ny ag en el i nde yap ›lan huz ur e vl er i-nin fin a n sm an ›n› üstl en iyor.

H a l kla iliflk iler flirk et i nde ifll e rise daha çok proje baz › nd a .T ü rk iye’nin tan ›t ›m ›n›n yap › l-d ›¤› önemli fua rl a rdan bir iolan Berlin Turizm Fuar › ’ n d aT ü rk iye ile ilg ili org an iz a s-y o nl ar› 1998 y›l › ndan beri Ba-yam Cons u lting & Comm un i-c at ion yap ›yor. œ

Fr a n kfurt – Of the num er ou sE ur op ean Turks who hav e

s t a rted their own bus in e sses inthe many sectors of the Germ a ne c onomy, many are inv e sting inp r ojects that will allow them tor each their own ethnic market ina dd it ion to the German one.C o ns id ering that the yearly pro-fit of the act ive 68,300 Turk i s hentrepreneurs in Germany is31.6 bill ion Euro, the progr e ss i-on into a more mai n st r eam mar-ket seems to be a nat ural one.

T h ere is also room in this mark e tfor firms formed with the purp o-se of supp o rting these new bus i-n e sses. Hul isi Bayam owns botha public rel at ions and a real est a-te fin a nce firm. Bes ides prov id i n gpublicity, organizational sup-port, and public rel at ions sup-port for firms, he also supp o r t sthe fin a nc ial inv e s tment of ass i s-ted care and ret ir ement hom e s .

B ayam's Eur o plus Finanz AGfirm works in the fin a nce sect o rw h ile Bayam Cons u lting & Com-m un ic at ion GmbH deals with thep u blic rel at ions and publ icity sec-tors. He also does cons u lting fore nt r e pr en eurs and pers o nnel rec-

Fr a n kfurt - Alm a nya’da de-¤ iflik sekt ö rl e rde kendi ifl-

l er ini kuran Avr up al› Türkl e r ,hem kendi etnik kök e nl er in eu l a flmak ist eyen Alm a nl a rl a ,hem de Alm a nya paz ar ›na gir-mek ist ey e nl e rle proj eler imz aa t ›yor. Alm a nya´da faa l iy e tg ö st eren 68.300 Türk gir ifl i m-c il erin toplam y›ll›k cir ol ar ›31,6 Milyar Euroýu bul u r-ken, Türk ifll e tm eler kend il er i-ne buld u kl ar› etnik oyukl a r-dan ç›k ›yor.

A rtan gir ifl i mc il ere destek ol-mak üzere kur ulan uzman flir-k e tler de paz a rda kend il er in eyer bul uyor. Halkla iliflk iler veg a yr ›m e nkul fin a n sm an› ko-n us u nda iki ayr› flirk ete sah i polan iflad am› Hul usi Bay a m ,fl i rk e tl ere tan ›t›m, org an iz a s-yon ve halkla iliflk iler kon u-l a rda verd i¤i dan › flm a nl›k hiz-m et inin yan› s›ra, bak›m veh uz ur evi yap › ml ar ›n›n fin a n s-m an › nda yat ›r › mc ›l ara dest e ko l uyor.

B ayam, Eur o plus Finanz AGfl i rk eti ile fin a n sman alan › nd ave Bayam Cons u lting & Com-m un ic at ion GmbH flirk eti ilede halkla iliflk iler ve tan ›t › ma l an › nda hizmet ver iyor. Türki fll e tm el erin flirket kurma vep e rs onel bulma sür e çl er i nd ed an › flm a nl › kl ar ›n› da yap a nB ayam, Türk flirk e tl erin kal i-t eli pek çok ürüne sahip olm a-s ›na ra¤men halkla iliflk il er i-nin yet er i nce yap ›l am am as › n-dan ötürü hak ett i¤i yeri eld ee d em ed i kl er ini vurg ul uy o r .

A lm a nya’da yafl ayan 2.7 mil-

r ui tment with Turkish firms. Ba-yam bel i eves that Turkish firmsp r od uce high-quality goods butlack the correct public rel at io n sn ec e ssary for succ e s s .

The bus in e s sman also points outthat the 2.7 mill ion Turks liv i n gin Germany are misled when itc omes to mark eting. “Mark et i n gs olely to an ethnic market in ac ountry of 80 mill ion peo ple canonly take a firm so far. Theycan't go any further,” he says.Most of the comp an ies he con-sults for are German, and he of-fers adv ice for the mai n st r ea mm a rket, not only the Turk i s hone. At the same time, Bay a m ,who is a member of the cons u l-ting board of the Frankfurt In-d u st r ial and Trade Chamber, isin charge of the imm i grant smallb us iness owners of Frankfurt. Heis also act ive in the int e gr at io np a rl i ament of the city. B ayam came to Germany as ay oung child. He act ually stud ie dlaw but dec ided not to pract ice it.He has been marr ied for sev e ny ears and for five years has pro-v ided cons u lting to the Germ a ng ov e r nment reg a rding their spe-c ial ass i sted living and ret ir em e n th ome project. Germany gen e-rally fin a nces the const r u ct ion ofr et ir ement homes.

B ayam's public rel at ions firmworks on a mostly proj e c t - b y -p r oject basis. The Berlin Tou-rism Fair is an imp o rtant aven uefor Turkey's publicity. Since1998, Bayam Consulting &C o mm un ic at ion has cond u ct e dthe org an iz at ion for all thingsT u rkish at the fair. œ

? ? ? ? ? ?


HIGH-QUALITY GOODS, BUTNO PR TO MARKET THEM

MALIMIZ KAL‹TEL‹ AMA PR’I YOK

Hulisi Bayam is a Euro Turk offering publicrelations and publicity services through his

company, Europlus Finanz AG and his financialfirm, Bayam Consulting & Communication GmbH.

Hulisi Bayam sahibi oldu¤u Europlus Finanz AGflirketi ile finansman, Bayam Consulting &

Communication GmbH flirketi ile de halkla iliflkilerve tan›t›m alanlar›nda hizmet veriyor.

Turk Of America 72 9/24/07 4:26 PM Page 2


D o kt o rluk çoc u kl u¤ u mdan ber ii d ea l i md eki mesl e kti. ‹ns a nl ar af a yd as› tart › flm as›z dokt o rl u km e sl e¤ ine yön e lm e mde mesl e¤ i nbu kutsal tar af ›n›n da büyük et-k isi oldu. ‹zmir´de geçen çoc u k-l u¤ u mda hay al ini kurd u¤ u mm e sl e¤ imi bugün Alm a ny a d aa yn› hey ec a nla sürd ür üy orum.

Psikolojik konularda uzmandeste¤i alma konusunda Türk-lerin tutumu nas›l? Hastalar›n›-z›n ne kadar› Türk? P s ik iy a trik kon ul a rda uzm a nd e st egi almak ist ey e nler aras › nd a

Th ere are nearly ten mill io ni mm i grants in Germany, 2.7

of which are Turkish. In ord e rto properly serve peo ple fromv ar i ous rel ig i ous and cult ur a lg r oups, it is nec e ssary to educ at eand employ peo ple who canc o mm un ic ate with them in thei rm o ther tong ue. Doctor ‹nci fienis a psychia trist that has bee nw o rking in Germany sinc e1993. She talked with us abou tthe problems imm i grants fac e .

What was the most importantfactor for you in choosing yourprofession?I had always dreamed of beinga doctor as a child. It was un-questionably the aspect of hel-ping people in medicine that at-tracted me. The profession that

Alm a nya´da 2,7 mily onu Türkon mily ona yak›n göçm e n

k ök e nli insan yafl ›yor. Farkl› dil vek ü ltür grupl ar ›na mensup göç-m e nl erin ruh sa¤l ›¤ ›n›n kor u nm a-s› aç›s › ndan bu kims el ere anad i ll e-r i nde ulafl ab il ecek uzman pers o-n elin yet i flt ir i lm esi ve ist i hd am› isek aç ›n › lmaz. 1993 y›l › nda beri Al-m a nya’da psik iy a tri alan › nda uz-man doktor olarak sürd ür e nD o ktor ‹nci fien, göçm e nl erin ya-fl ad ›¤› sor u nl ar› anl a tt›.

Mesle¤inizi seçmenizdeki enönemli etken neydi?

I imagined as a child growingup in Izmir is the same profes-sion that I continue today inGermany with equal passion.

What is the opin ion of Turksr eg a rding the iss ue of psychia t-ric ass i st a nce? What perc e nt ag eof your pat ients are Turk i s h ?There is a clear discrepancybetween the native populationand imm i grant and Turk i s hpopulations when it comes tothe issue of seeking help frompsychiatric professionals. Ne-arly half of my patients are

PSYCHIATRIST DR. ‹NC‹ fiEN


TURKS ARE DEPRESSED Dr. ‹nci fien says: “The most common disorder I see among my Turkish patients is depression.”

TÜRKLER DEPRESYONDA ‹nci fien, “Türk hastalarda en s›k rastlanan psikolojik rahats›zl›k biçimi depresyon.„ diyor.

She has been living inGermany since 1993.

fien 1993 y›l›ndan beri deAlmanya´da çal›fl›yor.


Turkish in origin. Twenty per-cent are from other Muslim co-untries while 30 percent areGerman. There has been a stri-king increase in the number ofTurkish women seeking psychi-atric care witnessed recently.A l th ough there is still anoverwhelming prejudice direc-ted against seeking psychiatricor psychological help in boththe Turkish and the Muslimpopulations as a whole, withinthe new generation, there is agrowing realization that mentalhealth and physical health areintertwined. Of course for ourpeople who have a languagebarrier, there is the added diffi-culty of being able to expressthemselves properly. Since weare able to offer services in ouroffice in Turkish, we are able tominimize this frustration a bit.

Can you talk about how thee c on omic struggles in Germ a n yof recent years has aff e cted thep at ients coming to see you ?The economic stagnation thatGermany has witnessed in the2000s has affected not only na-tive Germans but also immig-rants, who perhaps feel theb u rden even more harshly.Within this framework, bothGermans and immigrants arew i tn e ssing more emot i on a lproblems. Among Turks livingin Germany, the unempl o y-ment rate is around 30 percent.Of this percentage group, 43percent live below the povertyline. Thus the setbacks in theeconomic sphere have not only


T ü r kl erin ve di¤er göçm e nl er i ng ö zle gör ülür bir a¤›rl ›¤› söz ko-n usu. Hast al ar ›m›n yakl afl›k ya-r ›s ›n› Türk kök e nl iler oluflt ur u-yor. Yakl afl›k yüzde 20´si Müs-l üman ülk el eri baflta olmak üze-re di¤er ülk el e rden gel e nler, %30á yak›n bir böl ümü ise Alm a nh a st al a rdan olufl uyor. Son dö-n e ml e rde Türk kad › nl ar ›n›n psi-k iy a trik alanda sor u nl ar › nda yo-¤ u nl a flma göre çarp ›yor. Türkt o pl umu ve genel olarak Müsl ü-man topl u mlar psik ol ojik vey ap s ik iy a trik destek alma kon u-s u nda hala bir ölçü de öny a rg ›l ›-lar. Ancak yeni kufl a kl a rla psik o-l ojik sa¤l ›¤›n vücut sa¤l ›¤ ›n›n bü-t ü nl ey ic isi old u¤u daha net bi-ç i mde anl afl › lm aya bafll ad›. Tab idil sor unu yafl ayan ins a nl ar ›m ›-z›n da tab ul ar› olm asa dahi ruhs a ¤l ›¤› gibi karm afl›k bir aland as or u nl ar ›n› akt a rma sor unu bu-l un uyor. Mua y en eh an em i zd ev e rd i¤ imiz Türkçe hizm e tle ena z › ndan bu s›k › nt ›y› aflab il iy or u z .

Almanya'da son y›llarda yafla-nan ekonomik s›k›nt›lar›n özel-likle size gelen hastalar›n›zdayaratt›¤› etkilerden bahsedebi-lir misiniz? A lm a nya´da 2000´li y›ll a rd abafl göst eren ekon omik dur-gunluk, Almanlar kadar hattaonlardan daha fazla göçmenle-ri sert biçimde etkiliyor. Bu çer-çevede hem Almanlar hem degöçmenler aras›nda ruh sa¤l›¤›b oz ul a nl ar›n say ›l ar› art ›y o r .Almanya´daki Türkler aras›ndaiflsizlik oran› flu anda % 30´la-ra dayanm›fl durumda. Bu in-sanlar›n % 43´ü de fakirlik s›-

n›r›n›n alt›nda yafl›yor. Ekono-mik alandaki bu olumsuzluklaryaln›z yetiflkinlerde de¤il, ço-cuklarda da sorunlar›n bafl gös-termesine neden oluyor.

Türk erkek ve kad›n hastalar›-n›zda s›kl›kla rastlad›¤›n›z flika-yetler neler? Türk hastalarda en s›k rastla-nan psikolojik rahats›zl›k biçi-mi depresyon. Aile içi fliddet vebask› ile bunlara paralel do¤anözgüven kayb› di¤er sorunlar›da beraberinde getiriyor. Yak-lafl›k üç y›ld›r kendi klini¤imdehizmet veriyorum. Bu dönemiçerisinde bu tür sorunlardankaynaklanan 700 civar› depres-yon vakas› ile karfl›laflt›k. Mev-cut sinyaller bu say›n›n önü-müzdeki y›llarda art›fl göstere-ce¤i endiflesi yarat›yor.

Meslek hayat›n›z›n ilk y›llar›ylak›yaslad›¤›n›zda, Almanya'dayaflayan Türklerin psikolojiksorunlar›n› bir doktorla paylafl-ma e¤iliminde nas›l bir geliflmeg ö z l e m l i y o r s u n u z ?G e ls e nk i r chen klin i¤ i nde bafll a-d ›¤›m y›ll a rla serbest çal › flt ›¤ › mson üç y›l› k›y a sl ad ›¤ › mda gör ü-y orum ki, art›k Türk ins an› psi-k ol ojik bir sorun yafl ad ›¤ › nda ar-t›k daha rahat biç i mde dokt or ag idip, sor u nl ar ›n› anl at ab il iy o r-lar. Özell i kle Türk kad › nl ar› ara-s › nda ciddi bir bil i n çl e nme gör ü-l üyor. Efll eri ile sor u nl ar› olan,a ile yafl a nt ›l ar › nda probl e ml e ry afl ayan Türk kad › nl ar› s›k › nt ›l a-r ›n› dokt o rla payl afl ab il iy o rl a r .Bu ba¤l a mda ciddi bir bil i n çl e n-m eden söz edeb il iriz. œ

WHO IS ‹NC‹ fiEN?‹nci fien began her medical studies at Bochum University. Sinceshe wanted to orient herself towards the Turks living in Europe,fien did the last three semesters of her specialization in psychiatryat Istanbul University's Cerrahpafla Medical School. She finishedhis specialized training in Muenster and became a doctor in thearea of child and adult psychiatry. She has been living inGermany since 1993, worked as a doctor first at Gelsenkirchen'sProtestant Clinic. She was then employed in various clinics. From2002 until 2003, she managed the North Rhine WestphaliaState government financed project entitled “Problems Related toImmigrant Children in Germany” at Essen University. The resultsof this project were later published in German.

‹NC‹ fiEN K‹MD‹R?Bochum Üniversitesi nde t›p ö¤renimine bafllad›. Son üç sömestrisinipsikiyatri alan›ndaki uzmanl›¤›n› Avrupa´da yaflayan Türklereyönlendirmek istedi¤i için ‹stanbul Üniversitesi Cerrahpafla T›pFakültesińde tamamlad›. Uzmanl›k e¤itimin Münster´detamamlayarak, çocuk ve yetiflkin psikiyatri alan›nda uzman doktoroldu. 1993 y›l›ndan beri de Almanya´da çal›fl›yor. Uzman doktors›fat›yla ilk olarak Gelsenkirchen´de Protestan Klini¤ińde çal›flt›.Daha sonra farkl› kliniklerde görev ald›. 2002-2003 y›llar›ndaEssen Üniversite Klini¤ińde „Almanya´daki Göçmen Çocuklar›n›nPsikolojik Sorunlar›“ konulu, Kuzey Ren Vestfalya EyaletHükümeti nin finanse etti¤i projenin yöneticili¤ini yapt›. Bu projeninsonuçlar› daha sonra Almanca olarak yay›nland›.

affected the adult populationbut children as well.

What are some problems thatyou see particularly with Tur-kish men and women? The most common dis o rder I se-e among my Turkish pat ients isdepression. Another problemthat runs in par a llel with depr e s-s ion is the lack of self-conf id e nc ethat comes as a result of dom e s-tic viol e nce and repr e ss ion. I ha-ve been off ering serv ices in myown clinic for the past three ye-ars and in that time I have see nr oughly 700 pat ients with dep-r e ss ion res u lting from such prob-lems. The current signals ind ic a-te that we will unf o rt un ately seean inc r e ase in these numbers inthe coming yea r s .

T h i nking back on when youfirst started working in this pro-f e ss ion, what kind of progr e s sh ave you seen in the incl in at io nof Turkish pat ients living inG e rmany in sharing thei rp s y c h ol og ical probl e m s ?When I comp are my first yea r sp r a ct icing as a doctor in the Gel-s e nk i r chen clinic with the pastt h r ee years, I see that Turks arenow more comf o rt a ble rec o gn i-zing psychol og ical problems ands e eking out doctors to help themwith such iss ues. There has bee nan inc r e ase in consc io u sn e s s ,p a rt ic ularly with Turkish wo-men. They are more able to talka b out their problems with thei rh u sbands and fam il ies. We canc e rt ainly point to a tang i ble im-p r ov ement in that area .œ


ya'dan kat › ld›. Adayl a rdan sa-d ece ‹sv i çre’de yafl ayan Faz il e tD a ¤l› Ç›¤l›k Adalet ve Kalk › n-ma Part isi’nden Erz urum mil-l e tv ek ili seç i ldi.

A vr upa’da yafl ayan Türkler isey afl ad › kl ar› ülk el e rde siy as e tt ed aha etkin. Avr upa Parl em e n-t osu’nda alt›, Alm a nya, Holl a n-da, ‹sveç, Dan im a rka, Avust u r-ya, Belç ika, Rom a nya ve Bulg a-r i stan ulusal mecl i sl er i nde Türkk ök e nli mill e tv ek i ll eri gör e vy ap ›yor.

T ü rk iye’de siy as ete soy un a na d a ylar aras › nda Ank ara 1. böl-ge 1. s›r adan aday göst er il e nKöln’de yafl ayan iflad am› Ayd › nY a rd › mc›, Avr upa’da yafl ay a nbefl mily ona yak›n Türkün ken-di kad er ine terk edild i¤ ini sav u-n uyor.

ET‹N KRALIYDIA nk ara Teknik Okulu’nda mo-tor böl ümü mez unu olan Yar-d › mc›, Alm a nya’ya 1970 y›l › n-da geldi ve motor fabr ik as › nd aç al › flm aya bafll ad›. 1975 y›l › nd ak üçük bir mark e tle ifl hay at ›n aa t › ld›. 1978 y›l › nda et topt a nc ›-l ›¤ ›na bafll ad›. “O güne kad a rk as a ptan gidip et dahi alm›fl biri nsan de¤ i ldim. Çevr e md eki in-s a nl ar›n bask ›s › yla et ifline gir-dim” diyor. D okuz kard e flli bir ail enin enk üç ü¤ü olan Yard › mc›, yak › nz am ana kadar Avr upa’da kuz ueti sat ›fl › nda paz ar›n tek ism i yd i .Y › lda dokuz milyon adet kuz us at ›fl› yapan Yard › mc›, 1990 y›-

In the past 45 years 4,200,000Turks have imm i gr ated to Eu-

r ope. Of these imm i gr a n t s ,2,455,000 have the right to vot ein Turkey. Eur op ean Turks areonly all owed to vote in Turk i s he l e ct ions at the customs entry po-ints and in the Gen eral Elect io n sof 2002 the perc e nt age of Turksv oting at the customs gate was abit more than 4 percent. In July2007 Turks int er e sted in the are-na of pol itics tried their luck inT u rkey. Fifty-four Turks living inE ur ope signed up to be cand id a-tes, alth ough only four made itt h r ough. Saad e ttin K›l›ç, Ayd › nY a rd › mc› and Ali K›l›ç part ic ip a-ted in the elect ion from Germ a n y .Of the cand id ates, only one liv i n gin Switz e rland, Faz ilet Da¤l› Ç›¤-

Son 45 y›lda Avr upa’ya 4m i lyon 200 bin Türk göç et-

ti. Bugün bu göçm e nl e rden 2m i lyon 455 bini oy ver eb il ec e ks e çmen dur um u nda. Avr up al ›T ü r kler, Türk iy e ’ d eki seç i ml e r-de ancak gümrük kap ›l ar › nd aoy kull an ab il iyor. 2002 Gen e lS eç i ml er i nde gümr ü kl e rde oyv er e nl erin oran› genel seçm e nl e-rin % 4’ünü biraz geçt i .T e mmuz 2007 y›l › nda da Avr u-p al› Türkler siy asi alanda sesl e-r ini duy u rmak ad›na Türk i-ye’de siy as ete soy u ndu. Avr u-pa’da yafl ayan 54 Türk, mill e t-v ek ili olmak için aday aday› ol-du. Bunl a rdan sad ece dört tan e-si list el e rde kend ine yer buld u .S a ad e ttin K›l›ç, Ayd›n Yard › mc ›ve Ali K›l›ç seç i ml ere Alm a n-

l›k of the AK Party (Just ice andD ev el o pment Party), made it int op a rl i ament repr es e nting Erz urum.

B es ide unc e ss e cculf attemts ofE ur op ean Turks in Turkey gen e-ral elect ions, 67 Turkish pol it ic i-ans, six of them in Eur op ean Par-l i ament, have been serving in dif-f erent Eur op ean cou nt r ies parl i a-ments such as Germany, Holl a n d ,S w i tz e rland, Denmark, Belg iu m ,A u st r ia, Rom an ia, Bulg ar ia.

Among the cand id ates for the firstd i strict of Ank ara, Col o gn e - b as e db us in e s sman Ayd›n Yard › mc› wasfirst in line. He has been vocal abo-ut his bel ief that the nearly 5 mill i-on Turks living abr oad have bee na b a nd oned to their own fates.

AYDIN YARDIMCI


THE UNREQUITED LOVE OF A EUROPEAN TURK:P O LITICS Of the 54 Turks living in Europe that ran for office in the recent

parliamentary elections, only four made it into the legislature.

AVRUPALI TÜRKÜN KARfiILIKSIZ SEVG‹S‹:

S ‹ Y A S E TAvrupa’da yaflayan 54 Türk, milletvekili olmak için aday aday› oldu.Bunlardan sadece dört tanesi listelerde kendine yer buldu.

(Aydin) Aydin Yard›mc› (at right)joined the Democrat Party on the

insistence of Mehmet A¤ar (middle

Ayd›n Yard›mc› DemokratParti’ye Mehmet A¤ar’›n ›srar›ile kat›ld›.


HE WAS THE KING OF MEATA grad u ate of Ank ara Techn ic a lS c h ool's motor dep a r tment, Yar-d › mc› came to Germany in 1970and began working at a mot o rf a ctory. He ent ered the bus in e s sworld with a small market that heo p ened in 1975. In 1978 he be-gan to sell whol es ale meat. “Bef o-re this bus iness, I had never onc ein my life gone to a butcher's tobuy meat. I only ent ered this mar-ket as a result of press ure from ac-q ua i nt a nces.” Yard › mc› is the yo-u ngest of nine siblings and unt i lr ecently was the only name vis i b-le in the lamb meat market. Aft e rs e lling 9 mill ion pieces of lambm eat a year, Yard › mc› dec ided tom ake his bus iness smaller in1990. After the mad cow dis e as ec r isis of 1996 spread to the lambm a rket, hard times fell on Yar-d › mc› and his eight branches.

In 1989, Yard › mc› rec e ived at w e n t y - y ear conc e ss ion from Te-kel, the body which controls thes ale of alc ohol in Turkey, gain i n gthe rights to sell Turkish alc oh o lin Eur ope. After a new party ca-me to power, how ever, the con-tract was canc eled and Yard › mc ›c l aims that he lost 16 mill io nmarks on the deal. “Even if Ididn't really pay att e nt ion to an-y one back then, now I rea l ize thatthis happ ened bec a use I repl ac e dp e rm i ss i ble bus iness dealings withones forb i dden by my faith”, hes t ates with self-crit ical cand o r .Still in search of the heady olddays of the bus iness world, Yar-d › mc› still has 20 peo ple work i n ghim in the meat sector. He is nowa lso partn ering with Müslüm Ba-l aban, an imp o rtant fig ure in ther e st a urant sector, to open whatwill be one of Col o gne's larg e s tand most modern rest a urants.

WE WERE ABANDONED TO OUR FATESS t a rting his car eer in pol itics in thec e nter-right Anav atan Party( M o th e rland Party) in 1997 andl e aving the party after party lea-der Mesut Y›lmaz res i gned fromp ol itics, Yard › mc› formed the Eu-r op ean Dem o cr atic Ass oc ia t io n


l › ndan sonra ifll er ini küç ü l tm e kz or u nda kald›. 1996 y›l › nd aA vr upa’y› sarsan deli dana has-t al ›¤› daha sonra kuzu etini dev ur u nca, sekiz flub esi bul un a nY a rd › mc› zor günler geç irir hal eg e ldi. 1989 y›l › nda Türk iy e ’ d ei çki sat ›fl ›n› elinde bul u nd ur a nT ekel’in 20 y›ll ›¤ ›na Avr up at e ms i lc il i¤ ini alan Yard › mc › ,T ü rk iy e ’ d eki siy asi ikt id ar›n an-l a flm ay› iptal etm esi üzer ine 16m i lyon mark zar ara u¤r ad › .Y a rd › mc›, “O y›ll a rda söyl ey e n-l ere çok kulak asm asam da flim-di gör üy orum ki, helal ifle ha-ram katt ›¤›m için ifll erim bitt i ”d iy ecek kadar da kend is ini elefl-t ir eb il iyor. Halen 20 kifl inin ça-l › flt ›¤› et ifll e tm es i nde eski günl e-r ini arayan Yard › mc›, flimd il e r-de rest oran sekt ör ünün önc ül e-r i nden Müslüm Bal aban ileKöln’ün en büyük ve mod e r nr e st or a nl ar › ndan bir ini açm ay ah az › rl an ›yor.

KADER‹M‹ZE TERK ED‹LD‹KS iy as e tte 1997 y›l › nda Anav a-tan Part isi ile bafll ayan ve part i-nin lid eri Mesut Y›lmaz’›n siy a-

s e tten çek i lm esi ile part iyi b›r a-kan Yard › mc›, Avr upa Dem o k-r asi Vakf›’n› kurdu ve Dem o k-rat Parti’ye de Mehmet A¤ar’›n› sr ar› ile girdi. 22 Temm u z2007 seç i ml er i nde yüzde 5.4 oya ld ›¤› için parti lid e rl i¤ ini b›r a k-t ›¤ ›n› aç›kl ayan A¤ar’la birl i kt e ,Y a rd › mc› da siy as eti b›r a kt ›¤ ›n ›s ö yl üyor. Ancak ekl em ed e ne d em iyor: “O bizi b›r ak › rsa.” B afl ar ›l› bir iflad am› olarak ne-den mill e tv ek i ll i¤i aday› old u¤ us or us una, “Amac›m kendi ka-d er ine terk ed i lmifl Avr up al ›T ü r kl ere siy asi alanda yard › mc ›o l ab i lm e kti,” diyor. Avr up a ’ d a-ki part il e rden siy as ete at›lan vem i ll e tv ek ili seç ilen pek çok isimb ul u nd u¤ una dikkat çeken Yar-d › mc›, “Avr up al ›l ar›n Türkl er ev e rd i¤i imk an›, biz kendi vat a-n ›m › zda gör em iy oruz” diy o r .G u rb e tte yafl ay a nl ar›n Ank a-ra’ya gitt i kl er i nde çal ac a kl ar ›bir kap ›n›n olm ad ›¤ ›n› vurg ul u-yor. “Ben iflimi bir flek i lde hal-l ed erim. Çevrem, tan ›d ›¤›m varama olm ay a nl ar›n dertl er ini an-l at ac a kl ar ›n›, kap ›s ›n› çal ac a k-l ar› biri yok,” diyor. œ

and only joined the Dem o cr a tParty on the ins i st e nce of Mehm e tA¤ar. After the July 22, 2007 ge-n eral elect ions, Mehmet A¤ar an-n ou nced his dec is ion to leave po-l itics after his party's poor sho-wing of merely 5.4 percent of thev otes. Yard › mc› is also leaving po-l itics. How ever, he can't resist ad-ding on the foll owing stat em e n t ,“If the pol itics leaves us”. Whena sked about why such a succ e s s-ful bus in e s sman would run as ac a nd id ate Yard › mc› repl ies, “Iw a nted to enter pol itics in ord e rto help Turks who were aband o-ned to their fates in Eur ope.” Yar-d › mc› reminds us that many peo p-le who ent ered pol itics in Eur op ewent on to bec ome parl ia m e nt ar i-ans, “We don't rec e ive the sam eo pp o rt un it ies that Eur ope prov i-des us in our own country of Tur-key.” He also states that Turks li-ving abr oad now have a door toknock on in Ank ara, “I'll take ca-re of my bus iness one way ora n o ther. I have a circle and clos eones to help me but there are pe-o ple who don't have peo ple totalk to or rely on,” he stat e s .œ

TURKISH MEMBERS OF PARLIAMENTS IN EUROPE /AVRUPA PARLEMENTOLARINDAK‹ TÜRKLERN a m e C o u n t r y Name of Parliament P a r t yVural Öger G e r m a n y European Parliament S P DCem Özdemir G e r m a n y European Parliament Green PartyEmine Bozkurt H o l l a n d European Parliament Labour PartyMetin Kazak B u l g a r i a European Parliament MRF Filiz H. Hyusmenova B u l g a r i a European Parliament M R FNecmi Ali B u l g a r i a European Parliament M R FHakk› Keskin G e r m a n y Member of Federal Parliament P D SLale Akgün G e r m a n y Member of Federal Parliament SPD Hüseyin K. Ayd›n G e r m a n y Member of Federal Parliament P D SEkin Deligöz G e r m a n y Member of Federal Parliament G r e e nSevim Da¤delen G e r m a n y Member of Federal Parliament P D SCoflkun Çörüz H o l l a n d Member of Parliament C D AFatma Kofler Kaya Holland Member of Parliament D 6 6Y›lmaz Kerimo S w e d e n Member of Parliament S D PMehmet Kaplan S w e d e n Member of Parliament G r e e n‹brahim Baylan S w e d e n Member of Parliament S D PAlev Korun A v u s t r i a Member of Parliament G r e e nMeryem Almac› B e l g i u m Member of Parliament G R O E NFatma Pehlivan B e l g i u m Member of Senate S PCemal Çavdarl› B e l g i u m Member of Federal Parliament S PHüseyin Araç Denmark Member of Parliament S D PAledin Amet R o m a n i a Member of Parliament U D T T M RIbraam Husein R o m a n i a Member of Parliament U D T T M R


i st i sn as›. Alm a nya, Türk iy e d e ny u r td ›fl ›na e¤itim amac › yla gid e nö ¤r e nc iler aras › nda da yet e rl ic az ib eye ulafl ab i lmifl de¤il. Ö¤-r enim kofl u ll ar› di¤er ülk el er eg öre çok daha uygun olm as ›n ak a rfl›n, Alm a nya ya e¤it i ma m a çl› Türk iye´den gel e nl er i ns ay ›s› sad ece 7.077, buna kar-fl›n, nüfus olarak daha küçük birü lke ve Alm a nya ile ba¤l ar› da-ha az olan Bulg ar i stan´dan gel e nö ¤r e nci say ›s› 12.423.

A lm a nya bugün Türk iye’nin enö n e mli tic ari ort a¤›. 1997-2004y › ll ar› aras › nda Türk gir ifl i mc il e-rin Alm a ny a ’ d aki yat ›r › ml ar ›472 milyon dolar sev iy es in eu l a flt›. Fed eral Alm a nya’da fa-a l iyet göst eren Türk iye kök e nl ii fll e tm el erin say ›s› 138. Alm a n-ya’dan 1000 civ ar › nda firma daT ü rk iye’de temsil edil iyor. Al-m a ny a ’ d aki 68.300 Türk iye kö-k e nli göçmen iflv eren de iki ülk ea r as › nda genifl bir ikt is adi köpr üm e yd ana get ir iyor.

Tüm bu gel i flm eler Türk ö¤r e n-c il erin Alm a nya’da old u¤u gib iT ü rk iye’de de Alm a nca e¤it i mi ht iy ac ›n› do¤ ur uyor. Bu eks i k-

Cem fientürk – Many intel-lectuals and scientists for-

ced to leave Germany duringthe rule of the National Socia-lists flocked to the Turkish Re-public, which provided a safehaven to people who then pla-yed an important role in pro-moting scholarship and sciencein Turkey. It is thought thatduring that period there wereroughly 800 “exiled Germans”in Istanbul and Ankara, whichwere important hubs for ex-ex-patriates in general. Upon the return of many oft h ese exiled thinkers to Ger-many, the pol it ical, econ om i c ,m il itary, and soc ial rel at io n sb e tw een the two soc ie t ies lar-gely did not cont in ue. Angl o -S axon infl ue nces still reign sup-r eme in the scie nt ific and int e l-l e ct ual life of Turkey, in con-trast to German ones.

In a country where there are 21universities offering educationin English and only one inFrench, there is, as of yet, noinstitution of higher learningo ff ering curr ic ulum solely inGerman. The only exception to

Cem fientürk - Alm a ny a d aN a sy on a l - S o sy al i s tl erin ik-

t id ara gelm es inin ard › ndan ül-k eyi terk etmek zor u nda kal a nçok say ›da Alman ayd ›na kap ›-l ar ›n› açan genç Türk iye Cum-h ur iy etińde bil i msel gel en e¤ i no l ufl um u nda Alman bil i ma d a ml ar ›n›n önemli rolü bul u-n uyor. O dön e mde ‹st a nbul veA nk ara´da yo¤ u nl aflan “sürg ü n-d eki Alman” bilim adaml ar ›n › ns ay ›s ›n›n 800´ü buld u¤u tahm i ne d il iyor. S ü rg ü nd eki bil im ad a ml ar ›n › ng eri dön ü fll er inin ard › ndan, po-l itik, ekon omik, ask eri ve top-l u msal alanl a rda sürd ür ülen yo-¤un iliflk iler bil i msel sah ada ist e-nen sev iy eye ulaflm ad›. Hal e nT ü rk iye´de bil i msel alanda Ang-l o - s a kson etk isi daha güçlü birb iç i mde hiss ed ilir dur u mda.

‹ ng il i zce e¤itim veren 21, Fran-s › zca e¤itim veren bir üniv e rs it e-nin bul u nd u¤u Türk iye´de ikil ii l i flk il e rd eki tüm yo¤ u nl u¤a kar-fl›n Alm a nca veren bir yüks e kö ¤r etim kur umu bul u nm uy o r .B iri devlet di¤ eri ise bir vak › fü n iv e rs it es i nde bul unan Alm a n-ca ifll e tme böl ü ml eri bunun tek

this is the public and founda-tional private universities thatoffer business majors in Ger-man. Of the Turkish studentschoosing to study abroad, Ger-many has yet to reach the sta-tus of a desirable second home.Although many of the conditi-ons of higher learning in Ger-many are more desirable in the-ory to Turkish students, thenumber of students going toG e rmany to study is only7,077, while a country with asmaller population such as Bul-garia has sent 12,423 studentsto Germany.

T oday Germany is Turk e y ' smost imp o rtant trading partn e r .B e tw een the years 1997 and2004 Turkish inv e stors pour e d472 mill ion dollars into the co-untry. There are 138 Turk i s h -b ased comp an ies oper ating inF ed eral Germany. Rou g h l y1,000 German firms are repr e-s e nted in Turkey and the 68,300T u rkish bus iness owners whop r ov ide jobs to peo ple in Ger-many form an imp o rtant econ o-mic bridge betw een the two co-u nt r ie s .

GERMAN UNIVERSITY IN TURKEY


THE FIRST TURKISH-GERMAN UNIVERSITY

‹LK TÜRK-ALMAN ÜNIVERSITESI KURULUYOR

NRW's first Minister for Integration, Armin Laschet (fourth at left) withProf. Faruk fien and the other members of delegation visited the land, the

university will be located, in the Riva neighborhood of Istanbul.

NRW Uyum Bakan› Armin Laschet, Prof.Faruk fien beraberindeki heyetle birlikteüniversitenin kurulaca¤› Riva’daki arazide.


T h ese dev el o pments signal a ne-ed for students to rec e ive Ger-man lang u age educ at ion notonly in Germany but also inT u rkey. This def ic iency has yetto be add r e ssed. Of the 36,000T u rkish students att e nding uni-v e rsity in Germany (12,000 ofwhich are studying in the NorthR h ine Westp h al ia State), a larg en u mber went to sec o nd a r ys c h ools in Germany. The num-ber of students who fin i sh e dt h eir sec o ndary school educ at i-ons in Turkey and then went onto Germany to study univ e rs i t yis only 5 per cent of the tot a ln u mber of Turks studying atG e rman univ e rs it ies.

T h ere are 130,000 Turkish stu-dents studying abr oad in 70 dif-f erent cou nt r ies, with 40,000 ofthem studying in the United Sta-tes. Mor e over, in Turkey ther eare only three sec o ndary schoo l sthat teach in German and theno ffer students the chance to con-t in ue higher lea rning in Ger-many. It is imp o rtant to exam i-ne the poss ib ility that the 2.7m i ll ion Turkish students whoare the sons and dau g hters ofT u rkish imm i grants to Ger-many may return to Turk e y ,w h e ther in the short-term orlong-term. On the other hand,2,800,000 peo ple living in Tur-key have worked at one time ora n o ther in Germany bef ore re-t u rning to their hom eland. The-se peo ple repr esent an imp o r-tant pot e nt ial for a univ e rs i t ythat is to be formed.

A 600- STUDENT ENROLLMENTThe Turkish Res earch Cent e r(TAM) Fou nd at ion is prep ar i n gto open a Turk i s h - G e rman fo-u nd at ion univ e rsity in the sec o n dhalf of the 2008 cal e ndar. Thisu n iv e rsity is seen as a crown i n ga ch ie v ement for Turk i s h - G e r-man scie nt ific and int e ll e ct ual re-l at ions. The goal of the new uni-v e rsity is to acc el er ate the trans-fer of knowl e dge and techn ol o g yb e tw een the two cou nt r ies. Theg ov e r nment of Germany's lar-


lik bugüne dek giderilebilmiflde¤il. 12 bini Kuzey Ren Vest-f a lya Eyal eti’nde e¤itim gör-mekte olan Almanya’daki 36bin Türkiye kökenli ö¤rencidençok büyük bölümü Almanya’daortaö¤retimini tamamlam›fl ki-fl iler. Bunun yan › nda Türk i-ye’de ortaö¤renimini tamamla-yarak Almanya’da yüksek ö¤-renime bafllam›fl olanlar›n oran›yaln›zca yaklafl›k % 5 düzeyin-de kal›yor.

T o pl a mda 130 bin Türk iy eCumhuriyeti vatandafl› Türkiyed›fl›ndaki 70 ülkede yüksek ö¤-renim görüyor. ABD’de e¤itimgören Türk ö¤rencilerin say›s›ise yaklafl›k 40 bin. Di¤er yan-dan Türkiye’de Almanca e¤itimveren ve bitirildi¤inde Alman-ya’da yüksek ö¤renim almayahak kaz an ›lan lis el erin say ›s ›üç. ‹flçi göçü çerçevesinde Al-manya’ya yerleflmifl 2,7 milyonTürkiye kökenli için gelecekteolas› k›sa süreli veya uzun va-deli geri dönüfl göçü dahilindeAlmanca Yüksek Ö¤renim im-kan› dikkate de¤er bir konu.D i¤er yandan bugün Türk i-ye´de 2 milyon 800 bin kifli, Al-manya´da bir süre çal›flman›nard›ndan ülkeye geri dönmüfldurumda. Bu insanlar kurula-cak bir üniversite için önemlibir potansiyel teflkil ediyor.

600 Ö⁄RENC‹ ALACAKT ü rk iye Araflt › rm alar Merk ez i(TAM) Vakf›, Türk-Alman bi-l i msel iliflk il er ini taçl a nd ›r ac a kolan Türk-Alman vak›f üniv e r-s it es ini 2008 güz yar ›y ›l › nda ha-y ata geç i rm eye haz › rl an ›y o r .K ur ul acak üniv e rs it esi ile ülk e-ler aras› bilgi ve tekn ol oji trans-f er inin h›z kaz a nm as› hed e fl en i-yor. Alm a nyań›n en büyük eya-l eti Kuzey Ren Vestf a lya (KRV)H ük üm etińce de dest e kl en e np r oj ede ad›mlar h›zl a nd ›r › ld › .E k on omi bil i ml eri, ilet iflim bi-l i ml eri ve siy aset bil imi alanl ar ›-na iliflkin üç fak ü lte ile 2008-2009 ö¤r etim y›l › nda faa l iy e tl e-r ine bafll am as› öng ör ülen üni-v e rs it ede ayr ›ca ulusl ar ar as› hu-

kuk alan › nda bir master progr a-m› ilk aflam ada faa l iy ete geç ir i-l ecek. 600 kadar ö¤r e nci kab u le tm esi bekl enen üniv e rs it ed ed e r sler Alm a nca olarak ver il e-cek. Üniv e rs ite ‹st a nbul Riv a d aA l a rko Holdingín tahsis ett i¤ i500 dön ü mlük arazi üzer ine ku-r ul acak.

GÜÇLÜ PARTNER: MÜNSTER ÜN‹VERS‹TES‹P r oj enin bil i msel partn er iM ü n ster Üniv e rs it esińin dersp r o gr a ml ar ›na par alel uyg ul a-n acak dersler için ö¤r etim gö-r e vl il er inin tam am› Alm a n-ya´dan gel ecek. Alm a ny a n › ny an› s›ra düny an›n en sayg › nü n iv e rs it el eri aras › nda say ›l a nM ü n ster Üniv e rs it esi 2006-2007 ö¤r etim y›l › nda 7 fak ü lt e-s i nd eki 130 böl ü mde yakl afl › k40.000 ö¤r e nc iye e¤itim ver iy o r .600´ü prof esör ve 3300 bil i ms e lp e rs onel ile çal ›flan üniv e rs it ed ea yr ›ca 1700 idari pers onel gör e vy ap ›yor. Üniv e rs ite klin i¤i har i ço lmak üzere kur umun y›ll › kb ü tç esi 280 milyon Euroýu bu-l uy o r .

DÖRT HEDEFK ur ul acak Alm a nca vak›f üni-v e rs it es inin dört hedef grub ub ul un uyor; Alm a nya´dan kes i nd önüfl yapm›fl ail el erin çoç u kl a-r›, Türk iy e d eki Alman vat a n-d a fll ar›, Alm a nca e¤itim veren li-s el erin mez u nl ar› ve Alm a nca dilk u r sl ar ›n› tam a ml am›fl kifl il e r .T ü rk iy e - A lm a nya tic ari iliflk il e-ri, Türk iye´de kur ulu 1100 Al-man firm as› ile 2000 civ ar › nd aA lman firm as ›n›n tems i lc il i¤ iy an › nda, Alm a nya´da bul un a n65.400 Türk kök e nli gir ifl i mc ive 140 civ ar › nda Türk iye mer-k e zli firma bu ülke ile tic ari ilifl-k il erin önc ül ü¤ ünü yap ›yor. ‹kiü lke aras › nda toplam d›fl tic ar e th a cmi 2005 y›l› sonu itib ar i yl e23 milyar dol ara ulaflm›fl bul u-n uyor. ‹ki ülke aras › nd aki kökl üi l i flk il eri daha da der i nl e flt i rm e kü z ere ger e kli insan kayn a¤ ›n ›s a ¤l ay acak vak›f üniv e rs it es i nd ee ¤ itim Alman firm al ar › nda staj-l a rla dest e kl en ec e k .œ

gest state, North Rhine West-p h al ia (NRW), is throwing itss u pport behind the project andas a result progr e ssing rap i d l y .T h ere will be three dep a r tm e n t sc o ns i sting of Econ omics, Bus i-ness, and Pol it ical Scie nce andwill start its act iv it ies in the2008-2009 school year. In add i-t ion, there will also be a mast e rp r o gram in int e rn at i onal law.

The univ e rsity is exp e cting to ad-mit up to 600 students and allthe classes will be cond u cted inG e rman. The campus will be bu-ilt on a 500-acre plot of land al-l oc ated by Alarko Holding in theR iva nei g hb o rh ood of Ist a nbul.

A STRONG PARTNER: MÜENSTER UNIVERSITYThe project's int e ll e ct ual part-ner, Mue n ster Univ e rsity, willsend its tea ching staff to Turk e yto impl ement the same classes asits own program. Known notonly in Germany but around theworld for its acad emic exc e ll e n-ce, Mue n ster Univ e rsity tau g h t40,000 students in its 7 fac u lt ie sand 130 dep a r tments in the2006-2007 school year. Sixh u ndred prof e ssors, 3300 scho-larly pers o nnel, and 1700 adm i-n i st r at ive empl oy ees work forthe univ e rsity. Bes ides the uni-v e rsity clinic, the school's yea r l yb u dget is 280 mill ion Eur o .

FOUR GOALST h ere are four groups of targ e ts t udents for the German fou n-d at ion univ e rsity to be fou nd e d ,n amely the children of imm i g-rant fam il ies that have ret u rn e dto Turkey for good, German ci-t izens living in Turkey, grad u a-tes of schools tea ching in Ger-man in Turkey, and stud e n t swho have compl eted Germ a nl a ng u age cou rses.

It is imp o rtant to also exam in ethe fig ures of trade rel at io n sb e tw een the two cou nt r ies. The-re are 1100 German firms wor-king in Turkey, while arou n d2000 German firms have repr e-


m od ü ll eri 99 euro ile 1099 eu-ro aras › nda de¤ iflen dört farkl ›f iy a ttan sat ›fla sun uyor. Prog-r am› int e rnet üzer i nd e n( w w w . t r i ovis.com) satan flir-ket, tekn ol oji derg il er i nde dey az ›l › ml ar ›n› 30 günl ü¤ ünü be-d ava kull a nd ›r arak prom o sy o ny ap ›yor.

M ü flt er il er ine tas ar›m hizm et ide sunan genç gir ifl i mc il e r ,web tas ar ›m› için 1200-2000e uro aras › nda ücret talep edi-yor. Triovis’in hedef kitl esi ised aha çok küçük ve orta boyi fll e tm eler.

B i lg is ayar tekn ol oj il er i nde et-nik paz ara yön elik ifl yapm an › ns ›k › nt ›s ›na de¤ inen Hamza Ça-k›r, “Merc edes’e binen bir ifla-d am›, iht iyaç duyd u¤u web si-t es ini tan ›d›k bir ark ad afl›n ço-c u¤u yap ab ilir diye düfl ün eb i-lir” diyor.

A lm a nc an›n yan› s›ra progr a-m›n ‹ng il i zc es ini de ç›k a rm ay ah az › rl anan genç gir ifl i mc il e r ,T ü rk iye paz ar ›na da girm e kiçin de progr am› Türkç el e flt i r-di. Ort a kl a rdan Ercan Can,T ü rk iye paz ar › nda çok umutl uo ld u kl ar ›n› ifade ediyor. œ

Do r tmund – There are abou t36,000 Turkish stud e n t s

s t u dying in Germany's univ e rs i-t ies. Even if that amount is lowfor a pop ul at ion of nearly 3 mil-l ion Turks, Turkish grad u at e sare att e m pting to make thei rway in the bus iness world. Trio-vis, which is the brai n child ofg r ad u ates of German univ e rs it i-es, offers Int e rnet, progr a m-ming, and cons u lting serv ic e s .F o rmed with the express des ir eto inc r e ase the opt ions for web-b ased content for man ag em e n tsystems, the fou nders are Ham-za Çak›r, Ercan Can and Mu-h a rrem Çak›r, grad u ates of thec o mp uter eng in e ering dep a r t-ment of Dortmund Univ e rsity.

When the firm was initially fir-med, its primary goal was toreach the ethnic market butwithin time decided to reachout to the general population.The partners formed the nameof the company by combining“trio” and “vis”, thus lendingthe meaning of “strength oft h r ee.” The partners spentthree years preparing the con-tent of their first module ofweb site content geared to-wards firms. Since then they

Do r tmund - Alm a ny a ’ d ak iü n iv e rs it el e rde yakl afl›k 36

bin Türk ö¤r e nci okuyor. 3m i ly ona yakl aflan Türk nüf u-s unun içinde rakam henüz ist e-n ilen sev iy ede olm asa da, me-zun olan gençler ifl hay at › nd ayer edinm eye çal ›fl ›yor. Int e r-net, yaz ›l›m ve dan › flm a nl › ka l a nl ar › nda hizmet verm e kü z ere kur ulan Triovis, e¤it im i-ni Alm a nya’da tam a ml am › flbefl Türk gencin gir ifl im i yle ku-r u ldu. Web tab a nl› içerik yö-n etim sist em inin çok yönl ük u ll an ›m ›na imkan tan ›m a ka m ac › yla kur ulan flirk e tte, iflinb afl › nda bul unan Hamza Ça-k›r, Ercan Can ve Muh a rr e mÇ ak›r, Dortmund Üniv e rs it e-si’nde bilg is ayar müh e nd i sl i¤ ib ölüm mez unu.

2004 y›l › nda kur ulan flirk e tt eb a fll a ng › çta hedef sad ece etn i kp az a rken, daha sonra gen el eh itap etme kar ar› al›nm›fl. fiir-k etin ismi de (trio-üç, vis-güç)ü çlü güce at›fta bul un arak ko-n u lmufl. fiirk e tl ere yön elik ilkweb sit esi içerik mod ül ünü üçy›l sür ede haz › rl ayan ort a kl a r ,b ug üne dek 20’ye yak›n mod ü lg el i flt i rdi. Triovis, web sit es it as a rl amak ist ey e nl ere yön el i k

have developed nearly 20 mo-dules. Triovis offers modulesgeared towards creating websites with four different prices,ranging from 99 Euro to 1099Euro. They sell their programsover the Internet at their websi-te, www.triovis.com, and ad-vertise 30-day free program-ming in technology magazines.

The young entrepreneurs alsoo ffer web design serv ices totheir clients and charge 1200-2000 Euro for their corporateservices. Triovis's target clientsconsist of very small- and me-dium-sized firms.

Hamza Çak›r stated the diffi-culties of working in an ethnicmarket geared towards compu-ter techn ology, “A bus in e s s-man with a Merc edes oft e nthinks that his friend's son canjust design his website.”

In add it ion to German, Triov i swill soon present its program inE n glish and has alr eady transl at e dthe program into Turkish in pre-p ar at ion to enter the Turkish mar-ket. Partner Ercan Can exp r e ss e dthe opt imism the firm holds to-wards the Turkish mark e t .œ

T R I O


THE TRIO OF WEBD E S I G N

WEB TASARIMINDA ÜÇLÜ GÜÇ

The partners spent three years preparingthe content of their first module of web

site content geared towards firms.

Ortaklar flirketlere yönelik ilkweb sitesi içerik modülünü üçy›l sürede haz›rlad›.



en büyük s›k › nt ›l ar› ise aral ar › nd a-ki rek abet ve iflçi anl a flm a zl › kl ar › y-d›. Bugün Printing Ind u st r ies ofA m er ica / Graphic Arts Techn ic a lF ou nd at ion, düny an›n en büy ü km a tb aa ve grafik san a tl ar› birl i¤ i .‹ki org an iz a syon, 171.7 mily a rd olar ciro ve 1 mily onu aflk›n iflç i-ye ist i hdam sa¤l ›yor. A B D ’ d eki 1880’li y›ll a rda yafl a-nan rek abet kend ini Türk iy e ’ d ebir sonr aki yüzy › lda göst e rd i .T ü rk iye, ilk rot atif ofset bask ›m ak in esi ile gaz ete bas ›m› için1963 y›l › nda tan › flt›. Bu tan ›fl › kl › kr ot atif mak in el erin Caspar Her-mann tar af › ndan üret i lm eye bafl-l am as › ndan yakl afl›k 51 y›l son-r a yd›. B a sk ›da lin ot e ype ile bafll ay›p ro-t atif ofset ile devam eden sür e ça rt›k yeni ça¤da yer ini web ofs e-te b›r ak ›yor. K›sa zam a nda çokf a zla say ›da bask› yap › lm as ›n ai mkan tan ›yan web ofs e tler, bü-yük vol u ml e rle çal ›flan firm al ar › nda tercih ett i¤i bir bask› yönt em i .Matbaac›l›k serüveni ifladam›Ahmet Ürkmezgil taraf›ndan1991 y›l › nda iki renkli bask› ma-k in esi ile bafll ayan Promat Mat-b aa c ›l›k, 2007 y›l › nda 25 mily o nE uro’luk yat ›r › mla hizm ete sok-t u¤u 32 ve 16 sayf al›k web ofs e tt es i sl eri ile bask› tekn ol oj il er i nd el id e rl i¤ ini kor uy o r .‹ st a nbul’da hizm ete giren 25.000m e tr ek are kap al› alana kur ul ut es i sl e rde 215 çal ›flan ile hizm e tv eren Promat, tüm bask› çöz ü m-l er ini ayn› anda ifll eme alab il ec e-¤i bir bask› üss üne sahip. Pro-mat Matb aa c ›l›k Yön etim Kur u-lu Baflkan Yard › mc ›s› Tolga Ürk-m e zgil, üret i mde yüksek tir a jl › ,

When the Printing Ind u st r ie sof Amer ica was form e d

in1887 with the purp ose of disc i p-l ining the printing sector, the mosthighly prized new techn ology ofthe time was the lin o t ype print i n gm a ch ine. The biggest problem forp r i nting comp an ies then was two-fold, not only was there comp et it i-on betw een them, but there wasa lso labor unrest. Today the Prin-ting Ind u st r ies of Amer ic a / G r a p-hic Arts Techn ical Fou nd at ion isthe world's largest printing andg r a phic arts all ia nce. The two or-g an iz at ions have a comb ined tur-n over of 171.7 bill ion dollars ande m ploy nearly one mill ion peo ple.

The comp et it ion witn e ssed in theUS in the 1880s was only felt byT u rkey in the next century. Tur-key used a rotary type offset prin-ting mach ine to print newsp ap e r sfor the first time in 1963. This ca-me about 52 years after the mac-h ine was inv e nted by Casp a rH e rmann. The per iod that started with li-n o t ype in printing and cont in ue dto rotary offset has now ent er e dthe age of web offset. This system,which allows a large amount ofp r i nting in a short per iod of tim e ,is pref e rred by comp an ies need i n gto print in larger vol umes. Ahm e tÜ r km e zgil's adv e nt ures in prin-ting began in 1991 with his com-pany Promat Printing, which con-s i sted of two-color printing mac-h ines. With a 25 mill ion Euro in-v e s tment in 2007, Promat Webhas ret a ined its status as a lead e rin the printing sector with new 16-and 32-page web offset fac il it ie s .

Am er ikan Bask› End ü st r is i( P r i nting Ind u st r ies of Amer i-

ca) matb aa sekt ör ünü dis i pl ine et-mek amac › yla 1887 y›l › nda kur u l-d u¤ u nda, lin o t ype olarak adl a nd ›-r ›lan bask› mak in el eri o dön em i ng ö zde tekn ol oj is i ydi. Matb aa l ar › n

P r omat recently opened a 25,000s q u ar e - m eter fac ility in Turk e ywhich employs 215 peo ple. Thisnew fac ility will serve as a bas efor all printing needs. Prom a tP r i nting Vice Chai rman of theB oard, Tolga Ürkm e zgil stat e s

P R I N T I N G


P R O M A T ,G R O WING WITH WEB OFFSET

Promat recentlyopened a 25,000

square-meter facility inTurkey which employs

215 people.

PROMAT,WEB OFSET’LE BÜYÜYOR

Promat ‹stanbul’da hizmete giren25.000 metrekare kapal› alanakurulu tesislerde 215 çal›flan ile

hizmet veriyor.

Tolga Ürkmezgil, Vice Chairmanof Promat Printing Company.

.Promat Yönetim Kurulu BaflkanYard›mc›s› Tolga Ürkmezgil.


that by bringing a high-circ ul at i-on, fast printing rotary prod u ct i-on system to Turkey, the com-pany is cont in uing to expand.

A PRINTING BASE LIKE AN ART GALLERY In 1993 Promat exp a nded itswork fac il it ies by bui lding its firstand only 7500 squar e - m eter fac i-lity, Prom ate Base, in 1996. Allp r oc e sses und e rt aken rel ated toh i g h - q u ality printing, such assystem oper at ion CTP, film exit,d ig ital reh ea rsal, and col ored blu-e prints. Ürkm e zgil states, “Weh ave eight offset printing mach i-nes that of the latest techn ol o g yand exp a nded cap ac i t y . ”P r omat uses high-quality and ra-pid proc ed ures such as bind i n g ,c u tting, folding, lam in at ion, andh a nd iwork for prod u ct ion thatd oes not nec e ss it ate dep e nd e nc eon outs ide actors. Ürkm e zgil sta-tes that the company is const a n t l yi nv e sting in new and better tech-n ol og ies and writing new prog-rams for cust omers on the web ino rder for them to att ain up-to-da-te knowl e dge. The second gen er at ion is now onb oard at Promat, where fou nd e rA hmet Ürkm e zgil has witn e ss e d ,as in every sector, the diff iculty off i nding new, qua l if ied pers o nn e l .P r omat, how ever, seems to hav eo v e rc ome that pot e nt ial hand i-cap. Ahmet Ürkm e zgil wished to

e m ph as ize the company's pract ic eof finding their own pers o nn e l ,whom they equip with the techn i-cal, comp uter, and soc ial skillsn ec e ssary to be succ e s sful at thec o mpany. The young boss stat e s ,“We are joining forces with highs c h ools and univ e rs it ies to pro-m ote pract ical training and edu-c at ion so that there is more exp e-r ie nced and tal e nted pers o nnel forthe printing ind u s t r y . ”Ü r km e zgil points out that when itc omes to inv e sting, Turkey is of-ten ahead of Eur op ean cou nt r ie s .New inv e s tments, inc r e as i n gt e c hn ology, exp a ns ion of the sec-tor, and a mon um e ntal inc r e as ein exports can all be poss i ble as ar esult of the opp o rt un it ies prov i-ded by inv e s tment .A n o ther aspect of Promat that setsit apart from other actors in thep r i nting industry is its car eful ands er i ous att e nt ion to works of art.The firm has publ i shed mult it ud e sof books, cat alogs, and broch ur e sof many ren o wned Turkish art i s t s ,in fields ranging from cer amics top h ot o graphy. The Ist a nbul cent e rl oc ated in the nei g hb o rh ood ofA vc ›lar, looks like an art gall e r ym ore than a printing center. Thefirm's young man ager, Tolga Ürk-m e zgil, states that in add it ion top r ov iding printing for artists, theya lso prov ide serv ices for pers on a lp i ct ure coll e ct ions. œ


h › zl› bask› rot a sy on unu Türk i-ye’ye get ir erek büy üm eye dev a me tt i kl er ini söyl üyor.

S ANAT GAL ER ‹S‹ G‹B‹ MATB AA ÜSS Ü1993 y›l › nda çal › flma alan ›n› ge-n i fll et erek büy üyen Promat, 1996y ›l › nda 7500 metr ek ar elik bira l a nda Türk iye’de matb aa c ›l › kiçin infla ett ir ilen ilk ve tek bin a-ya, Promat Üssü’ne, tafl ›n ar a ks e kt ö rde bir ilke daha imza att › .S i stem çal › flm as› CTP, film ç›k ›fl › ,d ij ital prova, renkli ozalit gib ib a sk› önc esi ifll e mler ile kal it el ib a sk› için ger e kli tüm ifll e ml e rP r omat Üssü’nde gerç e kl e flt ir iy o r .Ü r km e zgil, “Sekiz adet bask› ma-k in esi ile ofset bask› kon us u nd aen yüksek tekn ol oj iye ve kap as i-t eye sah ibiz” diye kon ufl uyor. C i l tl eme, kesim, katl ama, lam i-n a syon, el iflç il i¤i gibi pros e sl er ib ü ny es i nde bul u nd uran Prom a t ,ü r etim kon us u nda d›fla ba¤ › ml ›o lm adan müflt er il er ine kal it eli veh › zl› hizmet sunma imk an› tan ›-yor. Ürkm e zgil, tekn ol ojik yat ›-r › ml ar ›n› her alanda artt ›ran vem ü flt er il er inin de ifll eri ile ilg il ib i lgi sah ibi olab i lm esi için webü z er i nden yeni yaz ›l › mlar haz › r-l ad › kl ar ›n› söyl üyor. P r omat’›n kur uc usu Ahmet Ürk-m e zgil’den sonra ikinci neslin iflb afl › nda old u kl ar› flirk e tte, öze-l i kle her sekt ö rde old u¤u gib im a tb aa sekt ör ü nde yafl anan kal i-

f iye pers onel s›k › nt ›s› afl›lm›fl du-rumda. Ürkmezgil, kurumunk e ndi pers on el ini, gerek tekn i ka nl a mda, ger e kse yüksek orand ab i lgi payl a flma tekn ol oj isi ile sos-yal anl a mda don an › ml› olar a ky et i flt i rd i¤ ini vurg ul uyor. Gençp a tron, ”Matb aa alan › nda e¤it i mv eren lise ve üniv e rs it eler ile ba¤-l a nt ›ya geçip, yer i nde pratik e¤i-tim fels ef es i yle, gel ec e¤in don a-n › ml› matb aa pers on el inin de ye-t i flm es ine gön ü llü katk ›da bul u-n uy oruz” diyor. T ü rk iye’nin yat ›r › mlar kon us u nd abir çok Avr upa ülk es inin önünd eyer ald ›¤› dile get iren Ürkm e zg i l ,y ap ›lan yeni yat ›r › ml ar›n, tekn ol o-j is inin yüks e lm es ine, sekt örün ge-n i fll em es ine ve ihr acat rak a ml a-r › nda ciddi bir art ›fl› sa¤l am as ›n av es ile old u¤ unu ifade ediyor. P r omat’› matb aa end ü st r is i nd ef a r kl› k›lan bir di¤er yan› da,ö z e ll i kle sanat eserl eri bas ›m › n-d aki ciddi ve titiz çal › flm al ar › .T ü rk iye’nin fot o ¤r a ftan ser am i¤ ek adar pek çok de¤ iflik dalda isimy a pm›fl san a tç ›l ar ›n›n kitap, ka-t alog ve br ofl ü rl er ini basan Pro-mat’›n, ‹stanbul Avc›lar’dakim e rk ezi matb a adan çok bir sa-nat gal er isi hav as › nda diz a y ne d i lmifl. fiirk etin genç yön et ic is iT o lga Ürkm e zgil, san a tç ›l ara ba-s ›l› eserl e rde sa¤l ad ›¤› imk a nl ar › nd ›fl › nda, kifl isel resim kol e ks iy on uo l u flt ur arak da destek oluyor. œ

With a 25 million Euroinvestment in 2007, Promat hasretained its status as a leader inthe printing sector with new 16-

and 32-page web offset facilities.

Promat Matbaac›l›k, 2007 y›l›nda25 milyon Euro’luk yat›r›mlahizmete soktu¤u 32 ve 16 sayfal›kweb ofset tesisleri ile bask›teknolojilerinde liderli¤ini koruyor.


ve ilk restoran›n› 1979 y›l›ndaaçan Balaban, 1982’de Köln’deBosphorus, 1985’te “Bongut”isimli mekanlar› hizmete soktu.B o s ph orus halen Bal ab a n ’ › nkardefli taraf›ndan iflletiliyor.

A lm a nya’n›n önde gelen infl aa tfl i rk e tl er i nden Hocht ief’in de is-t e¤ i yle dörd ü ncü mek an ›n› oy › ll a rda Bat› Alm a nya’n›n bafl-k e nti olan Bonn’da, Opera is-m i yle 1988’de faa l iy ete sokt u .B al aban ilk açt ›¤› üç mek an› el-den ç›k a rd› flimd il e rde Ope-

Col o gne- In gen eral, many en-t r e pr en eu r ial imm i gr a n t s

start their car eers in any new co-untry with a rest a urant. Thou g heasy to open, they are also easy toc l ose. Being able to rem ain prof i-t a ble takes inc r ed i ble ing en uity.

M ü slüm Bal aban is one Turk i s hr e st au r a nt eur in Germany whowill be rem e mb ered for a long ti-me to come. Having lived inG e rmany for 40 years, Bal ab a no p ened his first rest a urant in1979, then opened “Bosph or u s ”

Köln- Yurt d›fl › nda yafl am a-ya bafll ayan göçmen top-

l u ml ar › nda ilk ifl sah i pl eri ge-n e lde rest oran ifll e tm ec il i¤ i yl ep a tr o nl u¤a soy unur. Aç›lm as ›k olay, ifll e tm esi zor rest or a ni fl i nde dev a ml ›l›k ise en büy ü km ar ifet.

Müslüm Balaban, Almanya’dabir gün Türk restoran iflletme-cili¤inin tarihi yaz›ld›¤›nda, is-minin alt› kal›n kalemle çizil-m esi ger eken ifll e tm ec il e rd e n .40 y›ld›r Almanya’da yaflayan

in Col o gne in 1982, foll owed by“ B o ngut” in 1985. Bosph orus isstill run by Bal aban's sibling. Upon the wish of Hocht ief, oneof Germany's pree m inent cons-t r u ct ion comp an ies, Bal ab a no p ened a rest a urant nam e d“ O p era” in 1988 in Germ a n y ' st h e n - c ap ital Bonn. He sold thet h r ee prev i ous rest a urants and isp r ep aring to cel e br ate the 20tha nn iv e rsary of Opera's open i n g .The rest a urant still mai nt ains aspot in the top five best rest a u-rants of Bonn. When Bonn was

MÜSLÜM BALABAN


THE GRAND MASTER OF GASTRONOMYBalaban is getting ready to open a new place with a 2.5 million Euro investment on Ehren,

one of Cologne's high streets.

GASTRONOM‹N‹N DUAYEN‹ Balaban Köln’ün en gözde caddelerinden Ehren’de yaklafl›k 2.5 milyon Euro’luk yat›r›mla

yeni bir mekan açma haz›rl›klar›n› sürdürüyor.

Having lived in Germanyfor 40 years, Müslüm

Balaban opened his firstrestaurant in 1979.

40 y›ld›r Almanya’dayaflayan Müslüm Balabanilk restoran›n› 1979y›l›nda açt›.


the cap ital, Opera was the cent e rof the pol it ical, art i stic, andh i g h - s oc iety scen e s .

B al aban currently oper ates a bee rg a rden in Lev e rk usen, the bar inthe opera house of Bonn, the can-t een in that bui lding, and a 4200s q u ar e - m eter rel ax at ion center inthe same city. He employs nea r l y50 peo ple in these end e av o r s .

FROM SPITZ CAFE TO A MODERN R E S T A U R A N TT h ere is a project that is preo c-c u pying Bal aban these days. Youcan see the exc it ement in his eyeswhen he desc r ibes it. He is gett i n gr eady to open a new place with a2.5 mill ion Euro inv e s tment onEhren, one of Col o gne's highs t r eets. The street, which has an8 0 0 - y ear history, spent 760 yea r sof that time as home to the city'sp r o st it utes. The street gained itsm odern-day status in the 1960sand the 870 squar e - m eter loc at i-on of Cafe Spitz has served wellfor 19 years as one of the imp o r-tant places to meet and be see n .

L ike Col o gne's fam ous Dom eC a th e dral, Cafe Spitz has be-c ome a symbol of the city so170 firms, among them foo dg iants, comp eted to see whow ould gain the rights to repl a-ce the famed cafe with a new


ra’n›n 20. y›l ›n› kutl am aya ha-z › rl an ›yor. Mekan hal e nB o n n ’ d aki en iyi ilk befl rest o-ran aras › nda göst er il iyor. Oper aBonn’un baflkent old u¤u y›ll a r-da, pol it ika, sanat ve sosy et ed ü ny as ›n›n gözde rest or a nl ar › n-dan biri olarak faa l iyet göst e rdi.

B al aban, halen Lev e rk us e n ’ d ebir bira bahç esi, Bonn’dak io p era bin as ›n›n bar ›n›, yine bi-n an›n içind eki kant ini ve yin ea yn› fleh i rde 4200 metr ek ar eb üy ü kl ü¤ ü nde bir dinl e nme te-s is inin ifll e tm es ini yür üt üy o r .Y a kl afl›k 50 kifl iye ifl ver iy o r .

SPITZ CAFE’DEN MODERN R E ST OR AN AB al aban’› flimd il e rde hey ec a n-l a nd ›ran büyük bir proje var.A nl at › rken içi içine s›¤m ›y o r .Köln’ün en gözde cadd el er i nd e nEhren’de yakl afl›k 2.5 mily o nE uro’luk yat ›r › mla yeni bir me-kan açma haz › rl › kl ar ›n› sürd ü-r üyor. 800 y›ll›k bir geçm ifl iolan cadde, yakl afl›k 760 y›l ha-yat kad › nl ar ›na evs ah i pl i¤i yap-m›fl. 1960’larda bug ü nkü mo-dern hal ini alan cadd eki 870m e tr ek are büy ü kl ü¤ ü nd eki me-kan, Cafe Spitz olarak 19 y›lfl e hrin gözde bul u flma yerl er i n-den biri olarak hizmet verdi. Köln’deki ünlü Dom Kilisesi gi-bi flehre sembol olmufl mekan-

lardan biri olan Cafe Spitz’inyerini al›p yeni bir mekan aç-mak için aralar›ndan uluslara-ras› büyük g›da devlerinin deyer ald›¤› 170 flirket yar›flt›. Ba-laban gastronomideki deneyi-minin seçimde etkili oldu¤unavurgu yap›yor. Hammerstein’sad› verilen mekan›n aç›l›fl tarihiolarak 2007’nin sonbahar› ola-rak planlan›yor. Yaklafl›k 45kiflinin çal›flaca¤› yeni restoran,k l asik bir Türk rest or a nd a nziyade genifl bir yemek çeflidiile müflt er il er ini a¤›rl ay ac a k .Mekanda toplam oturma kapa-sitesi ise 350.

1955 do¤umlu Balaban, dün-yadaki restoran örneklerini deyak›ndan inceleyen bir giriflim-ci. New York’ta gördü¤ü vehep hayalini kurdu¤u mutfa¤›nmüflteriler taraf›ndan görünme-si projesini yeni yerinde hayatag eç i rmifl. Rest or an›n oturm agruplar› ünlü Frans›z ve ‹talyanmarkalardan al›nm›fl. Duvarlarise Picasso’nun çizdi¤i Les De-moiselles d'Avignon (The Yo-ung Ladies of Avignon), Ed-ward Burn e - J ones’un çizd i¤ i“The Golden Stairs” gibi re-s i ml e rle süslü. Bal aban, mo-dern çizgilerle restorana katt›¤›havay›, “40 y›ld›r Avrupa’dayafl›yoruz ve modern olmak zo-runday›z” diye özetliyor. œ

one. Bal aban points out thathis ext e ns ive exp er ie nce ing a st r onomy helped him winthe comp et it ion. The newplace which is named asHammerstein's will open inthe fall of 2007. The rest a u-rant will boast a staff of 45and inst ead of serving trad it i o-nal Turkish food will mai nt ai na menu drawing from var i ou sc ul inary cult ures. The seat i n gc ap acity of the new rest a ur a n twill be 350 peo pl e .

Born in 1955, Bal aban is an en-t r e pr en eur who has closely res e-a r ched the pract ices of rest a u-rants from around the world.H aving witn e ssed the use of anopen kitchen in New York, hei m pl em e nted the same thing inhis rest a urant. He bought thef u rn it ure for the rest a urant fromf am ous French and Ital ian de-s i gners. He has adorned thewalls with pict ures such as Pi-c a sso's Les Dem oi s e lles d'Avig-non (The Young Lad ies of Avig-non) and Edward Burn e - J on e s '“The Golden Stairs”. With the-se modern tend e nc ies, Bal ab a nhas cont r ib uted a cert ain type ofair to the rest a urant, which hes u mm ar izes by stating, “We ha-ve been living in Eur ope forforty years and we have to bem od e r n . ”œ

Balaban employs nearly 50people in these endeavors.

Balaban yaklafl›k 50kifliye ifl veriyor.


i ht isas s›n av ›na son anda girm e-di. “Girs e ydim kaz an ac a kt›m ve‹ st a nbul’da kal ac a kt›m. Tek ça-re s›n ava girm em e kti” diyor.

K e ndi köy ü nden tan ›d › kl ar › nd a n3 bin mark borç al›p Alm a nc aö ¤r e nmek için Goe the dil kurs u-na yaz › ld›. Alm a nc ay› ö¤r en i pH a nn over Üniv e rs it esi Anest es iB öl ümü’nü bit i rdi. 3 y›l çocuk vey eni do¤mufl bebek anest ez is ib öl üm ü nde bafl asistan olar a kç al › flt›. 1985 y›l › nda Ulm Üniv e r-s it esi KBB’de yeni iht is as ›na bafl-l ad›. 1990 y›l ›na kadar üniv e rs i-t ede kald›. Üst uzm a nl›k olar a kses boz u kl u kl ar› üzer ine ek ö¤r e-nim gördü. Dr Y›ld›z, halen pekçok ünlü ses san a tç ›s ›n›n dokt o r-l u¤ unu yap ›yor.

H a st al ar›n yüzde 90’› sig o rta sis-t em ine ba¤l› Alm a nya’da, Y›ld › z1996 y›l › nda strat ejik bir kar a rl as ig o rta sist em i nden ayr › ld›. Sa-d ece özel sig o rta sah i pl er ine vek e ndi par as ›n› ödeyen hast al ar ah i zmet verm eye bafll ad›.

PAN KL‹N‹K1999 y›l › ndan beri Köln’deki PanKlinik’te (www.pan-klinik.de)KBB böl ümü baflk a nl ›¤ ›n› yür ü-t e nY › ld›z, 1991-1997 y›ll ar› ara-s › nda Türk Alman Tab i pler Birl i-¤i baflk a nl ›¤ ›n› yapt›. Alm a n-ya’da o y›ll a rda 1200’e yak › nTürk doktor görev yap ›y o rd u .Pan Klinik 10’un üzer i nde bö-l ü mde hast al ara hizmet ver iy o r .

RADYO FREKANSI ‹LE TEDAV‹H o rl ama ve uyku akn esi, bu-run&ses cerr ah isi ve prof e sy on e lses kon ul ar › nda uzm a nl aflan Y›l-d›z, horl ama ted av isi ile ilg ili song el i flm el eri yak › ndan takip edend ü nya çap › nd aki dokt o rl a rd a n

Col o gne-One hund r e d t w e n t y -f iv e s t udents grad u at e d

from Ist a nbul Univ e rsity's Ça-pa Med ical School in 1977. Oft h ose 125, 17 grad u ates went toG e rmany and 12 event ua l l yr et u rned to Turkey. In the yea r swhen Turkey's right-left pol it i-cal div ide began to grow stron-ger and more dang er ous, Fahr iY › ld›z dec ided to stay inG e rmany foll owing the unf o r-t un ate death of a friend in thatc o n flict.

H aving att e nded high school inthe US, it was nat ural for Y›ld › zto want to cont in ue his educ at i-on abr oad. In fact, for this rea-son, after univ e rsity he dec id e dnot to enter the Ear-Nos e - T h r o-at (ENT) spec ia l iz at ion exam.“If I had taken the test, I wou l dh ave passed it and would hav ethen stayed in Ist a nbul. My onlyc h o ice was to not take theexam.” he stat e s .

I n st ead, he borr owed 3,000marks from friends in his vill ag eand went to Germany to beg i nt aking German lang u age class e sat the Goe the Inst it ute. After le-a rning German, he stud ied atand grad u ated from Hann ov e rU n iv e rsity's Anesth es i ology De-p a r tment. For three years hew o rked as head ass i stant. In1985 he began to work at UlmU n iv e rsity's ENT dep a r tm e n t .He stayed at the univ e rsity unt i l1990. He held a sen ior pos it io nr eg a rding voice anom al ies. Dr.Y › ld›z cont in ues to treat manyf am ous singers as a doct o r .

In Germany, where 90 per centof pat ients are in the nat i on a li ns ur a nce scheme, Y›ld›z, in a

Köln- 1977 y›l › nda ‹st a nb u lÜ n iv e rs it esi Çapa T›p Fa-

k ü lt esi 125 mezun verdi. Okul-dan o dönem mezun olan 17 ki-fli Alm a nya’ya geldi, 12’si ger id ö ndü. Türk iye’de sa¤-sol siy as iç at › flm al ar ›n›n t›rm a nm aya bafl-l ad ›¤› y›ll a rda, yak›n bir ark ad a-fl ›n› kayb eden Fahri Y›ld›z, Al-m a nya’da kal a nl a rdan bir i ydi.

L ise son s›n ›f ›n› AFS-burs u yl aABD’de okuyan Fahri Y›ld › ziçin kar iy er ini ülke d›fl › nda sür-d ü rmek vazg eç i lmez bir tutk u y-du. Hatta bu yüzden üniv e rs it es o nr as› ‹st a nbul T›p Fak ü lt e-s i ’ n i n K ul a k - B ur u n - B o¤ a z ( K B B )

s t r at egic calc ul at ion, dec ided tol e ave the nat i onal ins ur a nc esystem. He started to serve onlyt h ose with priv ate ins ur a nce orw i lling to pay out of their ownp o cket for serv ic e s .

THE PAN CLINICY › ld›z has been the head of theENT dep a r tment at the Pan Cli-nic (www.pan-klinik.de) in Co-l o gne since 1999, while from1991 until 1997 he was the cha-i rman of the Turk i s h - G e rm a nD o ctors' Ass oc ia t ion. In thos ey ears, there were nearly 1200T u rkish doctors working inG e rmany. The Pan Clinic bo-

FAHR‹ YILDIZ


HEAVY SNORERSARE IN HIS HANDS

Dr. Fahri Y›ld›z has treated more than 80,000patients until now and treats 25-40 patients daily.

H O R L A Y A N L A RONA EMANET

Köln’de flu ana kadar 80 bin üzerinde hasta tedavi edenDr. Fahri Y›ld›z, günlük 25-40 aras› hastaya bak›yor.

Dr. Y›ld›z continues totreat many famoussingers as a doctor.

Dr Y›ld›z, halen pek çokünlü ses sanatç›s›n›ndoktorlu¤unu yap›yor.


asts of more than ten dep a r t-ments serving many pat ie n t s .

TREATMENT WITH RADIO F R E Q U E N C I E SY › ld›z is widely cons id ered to bea for emost expert on snor i n gand sleep apn ea, nose and voic es u rgery, and problems part ic u-lar to prof e ss i onal singers. Hec l osely follows dev el o pments inthe field of snoring and is aworld-known doctor in this are-a. In fact, he is also an inn ov a-tor in his field. He was the firstp h y s ic ian to treat tong ue, pal a-te, and tonsil problems and sno-ring with rad io freq ue nc ies inE ur ope. He currently educ at e sand gives sem inars to other doc-tors reg a rding the techn iq ue hed ev el oped with German eng in e-ers in 2001.

Dr. Y›ld›z is the only doctor too ffer spec ia l ized serv ices in ENT


b iri. Kendi alan › nda pek çok il-kin önc üsü. Radyo frek a n sl ar ›ile dil, damak, bad e mcik ve hor-l am a yla ilg ili hast al › kl ar› ted av ieden Avr up a ’ d aki ilk isiml e rd e nb iri. 2001 y›l › nda Alman mü-h e ndis grub u yla birl i kte gel i flt i r-d i¤i teknik ile di¤er dokt o rl ar ›da sem in e rler ver erek e¤it iy o r .

Köln’de özel olarak hizmet ver e ntek KBB uzm an› doktor olan Dr.

Y › ld›z, “Alm a nya’da özel mu-a y en eh ane açm aya ces ar e tl en e nçok az ancak ben gid ifl at› zam a-n › nda gördüm” diyor. fiu anak adar 80 bin üzer i nde hasta te-d avi eden Dr. Y›ld›z, günlük 25-40 kadar hast aya bak ›yor ve or-t al ama haft ada 20 cerr ahi gir i-fl i mde bul un uyor. Bunl ar›n ge-n e lde yar ›s› genel anest ezi alt › n-da ve çokl u kla horl ama, burun -s inüs amel iy a tl ar›. Y›ld›z, sad ec eKöln’den de¤il, Alm a nya’n›n di-¤er fleh i rl er inin yan› s›ra dig e rA vr upa ülk el eri, Arap ülk el er i ,R u sya, Azerb a ycan, Ukr a yn a ,A fr ika ve Türk iye’den hast al ar ab ak ›yor. Ulusl ar ar as› konf er a n s-l a rda da boy göst eren Dr. Y›ld › z ,N isan 2007’de Avr upa’n›n hor-l ama ve uyku apn esi kon us u nd aen tan › nm›fl 10 prof es ör ünü ‹s-t a nbul’da bir ar aya get i rdi. Bu-g üne dek üç ulusl ar ar as› konf e-rans düz e nl eyen Y›ld›z, kend ig el i flt i rd i¤i ted avi met od unu da-vet edild i¤i düny an›n pek çokfl e hr i nde sem in e rl e rle anl a tt › .œ

in Col o gne. Acc o rding to thed o ctor, “There were few whow ere brave enough to open the-ir own priv ate pract ice but Ithink that I was able to see theway the wind was blowing earlyon.” He has treated more than80,000 pat ients until now andt r eats 25-40 pat ients daily. Henot only treats pat ients fromC ol o gne but also peo ple fromo ther parts of Germany andeven peo ple from Russ ia, Azer-b a ijan, Arabic cou nt r ies, Eur o-pe, the Ukr a ine, Afr ica, andT u rkey. Having pres e nted atmany int e rn at i onal conf er e nc e s ,he brought tog e ther ten of themost well-known prof e ssors inI st a nbul in April 2007 . Hav i n ga lr eady org an ized three int e rn a-t i onal conf er e nces until now,Y › ld›z has pres e nted the trea t-ment methods he has dev el op e din sem inars all around thew o r l d .œ

Y›ld›z has been the headof the ENT department at

the Pan Clinic inCologne since 1999.

Y›ld›z, 1999 y›l›ndanberi Köln’deki PanKlinik’te KBB böl ümübaflkanl›¤›n› yürütüyor.


T ü r kl ere yön elik etnik paz a rl a-m ada dan › flman olarak gör e vy apan isiml e rden biri de Y›ld ›-ray Cengiz. Türkl eri hedef kitl eo l arak seçen Alo Vatan, Dig i-t ü rk E uro, TOFAfi ve Ay Y›ld › zg ibi mark al ar›n Türkl ere ulaflm ap r oj es i nde etkin rol alan Ceng i z ,1968 y›l› Uflak do¤ u mlu.

Uflakl› göçmen bir ailenin çocu-

Ge ls e nk i r chen- The market ofT u rkish cons umers in Ger-

many is rapidly beg i nning to see ml ike a good opp o rt unity for Ger-man bus iness owners. With a ye-arly net inc ome of 16.6 bill ion Eu-ro, Turkish imm i grants are sav i n g2.1 bill ion Euro and spend i n g14.5 bill ion Euro every year, a fi-g ure which has not esc aped the at-t e nt ion of Turkish German firms.

Gelsenkirchen- Almanya´dae tnik pazar ve tük et ic i

olarak Türklerin Alman ifllet-meleri aç›s›ndan cazibesi art›-yor. Y›ll›k net geliri 16,6 milyarEuroýa ulaflan Türk göçmenle-rin tas a rr ufa ay›rd › kl ar› 2,1Milyar Euro ve 14,5 milyar Eu-ro´luk tük etim harc am al ar ›Türkler Alman flirketleri içindaha cazip hale getiriyor.

One of the names often ment i o-ned when disc u ssing experts of theT u rk i s h - o r ie nted ethnic market isY › ld ›ray Cengiz. Cengiz is a con-s u ltant who played a large role ina tt r a cting Turks in Germany tobrands such as Alo Vatan, Dig i-t ü rk E uro, TOFAfi, and Ay Y›ld›z.

Born in Uflak in 1968, his fam i l yi mm i gr ated to Germany in 1979.

YILDIRAY CENG‹Z


THE ACTIVE CONSULTANT OF THEETHNIC MARKET

Cengiz is a consultant who played a large role in attracting Turks in Germany to brands such as AloVatan, DigitürkEuro, TOFAfi, and Ay Y›ld›z.

ETN‹K PAZARIN AKT‹F DANIfiMANICengiz, Türkleri hedef kitle olarak seçen Alo Vatan, DigitürkEuro, TOFAfi ve Ay Y›ld›z gibi markalar›n

Türklere ulaflma projesinde etkin rol ald›.

Cengiz instituted the firstCall Center promising

“ 7 - d a y / 2 4 - h o u r / 3 6 5 - d a ys e r v i c e ” .

Cengiz Almanya’da“ 7 g ü n / 2 4 s a a t / 3 6 5 g ü nhizmet” sunan ilk CallCenter’i de hayata geçirdi.


Taste of Nation

Now it’s in aluminum can

n e w


YILDIRAY CENG‹Z


He was educ ated in the then-po-p ular “Turkish grade” system.He went on to one of the mostd i st i ng ui shed high schools in thea r ea, the Schalker Gymnas iu m ,w h ere he earned his “Abit ü r ”d e gr ee and enr o lled in the Lawand Econ omic Scie nces Dep a r t-ment of Bochum Ruhr Univ e r-sity. He changed his plans aft e rhe got marr ied and witn e ssed thebirth of his dau g hter. He qui tlaw school and inst ead got a deg-r ee in econ om i c s .D uring his school years, he star-ted to work as a cust omer serv ic er e pr es e nt at ive at Cit ibank's Cit if i-n a n zb er atung Call Center. Aft e rhis univ e rsity grad ua t ion, Ceng i zc o nt in ued there as a project ma-n ager and fin a nce aud itor. Dur i n gthe years that German Tel ec o mwas priv at ized, he gladly ent er e dthe sector and took his first job atO.tel.o Comm un ic at ions, own e dby VEBA and RWE.

A fter serving as a man ager at theF or ec a sting & Rep o rting and CallC e nter, Cengiz joined the tea md ev el oping the first ser i ous tel e-com project geared towards theT u rkish market in Germany, na-med Alo Vatan. Alo Vatan wasthe brai n child of a Turkish bus i-n e s sman, Gökhan Inan, who hada rr ived in Germany from the US.In Nov e mber 2000, Cengiz bec a-me the ass i stant gen eral man ag e rand dir e ctor of cust omer serv ic e sat Alo Vatan Tel ef o nd ie n ste Li-m ited. Alo Vatan rose to be thirdin the market after Deu t sche Tel e-com and O.tel.o. and was empl o-ying nearly 200 peo ple. After aw h ile when cert ain nec e ssary in-v e s tments failed to be made, AloV atan began to lose ground andb a c ktrack. Cengiz, along with them an ag ement, inst it uted the firstCall Center prom ising “7-day/24-h our/365-day serv ice”. He als od ir e cted the cable TV platf o r mD ig iTurk Eur o .

BUSINESS TO TURKSC e ngiz left Alo Vatan in 2002 andf o rmed Ekip Cons u lting & Serv i-ces, where he mod if ied the B2B

and B2C concepts to a B2Turksc o ncept. With ref er e nces fromc o mp an ies such as the 100-yea rold giant of the German bus in e s sworld RWE Gas, TOFAfi, andi nt e rn at i onal med ia and comm u-n ic at ions firms Arv ato and Cit i-bank, Cengiz prov ides serv ic e sand cou ns eling in the areas of eth-nic mark eting geared towards theT u rkish comm unity, call cent e r s ,job dev el o pment (e.g. B2Ger-many and B2Turkey), cons u lt i n g ,m ed ia cons u lting, prod u ct io n ,and prom ot ion. Ekip is also pro-d ucing a TV program called “Bu-r ad ak iler” (“The Ones Her e ” ) .

A lr eady known as an inn ov at o rin his field, no one was surp r is e dto see Cengiz inv o lved in the de-v el o pment in 2005 of the firstT u rkish mob ile tel e ph one firm,Ay Y›ld›z (Crescent and Star) inG e rmany. He served in the pos i-t ion of dir e ctor of mark eting andc u st omer rel at ions until the endof 2006. He claims that brandr ec o gn it ion of Crescent and Stari nc r e ased by 79 per cent in sixmonths. Cengiz continues top r ov ide Crescent and Star serv i-ces as a strat egic cons u lt a n t .

N oting that many German com-p an ies have, in the past, held pre-j ud ic ial not ions about inv e st i n gin the Turkish market, Ceng i zs t ates that the solid perf o rm a nc eof Crescent and Star has caus e dmany to overc ome that kind ofl im ited think i n g .C e ngiz also dev otes a lot of his ti-me to soc ial act iv it ies. He is pres i-dent of Gels e nk i r chen's Int e gr at i-on Parl i ament (prev i ously knownas the For eign Parl i ament) and isV ic e - P r es ident of the Kuz e yr e nW e s tp h al ia Turkish Comm un i t y ,P r es ident of the Uflak Cult ure andC oo p er at ion Ass oc ia t ion, and ison the Board of the Büy ü kç e km e-c e - G e ls e nk i r chen Sister City As-s oc ia t ion. A member of the Boa r dof Dir e ctors of the Turk i s h - G e r-man Bus in e s smen's Ass oc ia t io nNRW (TDU), Cengiz is also am e mber of the Fen e rb a hçe FansA ss oc ia t io n .œ

¤u olan Cengiz’in Alm a ny amaceras› 1979’da bafllad›. Oy›llar›n meflhur “Türk s›n›fla-r›nda” e¤itim gördü. Yaflad›¤›flehrin gözde liselerinden biriolan Schalker Gymnasium’dan“ A b itür” dipl om as› ald› veBochum Ruhr Üniversitesi’ndeHukuk ve ‹ktisadi Bilimler fa-kültelerine kay›t oldu. Evliliksonras› k›z›n›n do¤umu planla-r›n›n de¤iflmesine neden oldu.Hukuk ö¤reninimini durdurup,iktisat fakültesini yüksek lisansyaparak tamamlad›.

Okul y›ll ar › nda Cit ibank kur u-l uflu olan Cit if in a n zb er at u n g ’ t aCall Center müflt eri dan › flm an ›o l arak çal › flm aya bafll ad›. Üni-v e rs ite mez un iy et inin ard › nd a np r oje müd ürü ve finans kon-t r ol orü olarak devam etti. Al-man Tel ekom’un özell e flt ir i ld i-¤i y›ll a rda, ›sr a rla girmek ist e-d i¤i tel ek om ün ik a syon sekt ö-r üne VEBA ve RWE’ye ait olanO.tel.o Comm un ic at io n s ’ d aad›m att›.

F or ec a sting & Rep o rting veCall Center müdürlügü gibi gö-revlerden sonra Almanya’dakiT ü r kl erin ilk ciddi tel ek o mprojelerinden biri olan Alo Va-tan flirketinin kurulufl aflama-s›nda proejeye dahil oldu. AloV atan ABD’den Alm a ny a ’ y agelen ifladam› Gökhan ‹nan’›np r oj es i ydi. Cengiz, Kas › m2000’de Alo Vatan Telefondi-enste GmbH flirketinde genelmüdür yard›mc›s› ve müflterihizmetleri direktörlü¤ü görev-leri üstlendi. Alo Vatan, Deutc-he Telekom ve O.tel.o’nun ar-d›ndan pazarda üçüncü s›rayakadar yükseldi. 200’e yak›n ki-fliye ifl verir duruma gelmiflti.Bir süre sonra gerekli yat›r›m-lar yap›lmay›nca Alo Vatan’daifller gerilemeye bafllad›. Cen-giz, yön et ic il i¤ inin yan › nd a nA lm a nya’da “7gün/ 2 4 s a-at/365gün hizmet” sunan ilkCall Center’i de hayata geçirdi.Kablo üzerinden yay›n yapanTV platformu DigiTurk Europrojesini yönetti.

BUSINESS TO TURKSAlo Vatan’dan ayr › ld › ktan sonr a2002 y›l › nda kurd u¤u Ekip Con-s u lting & Serv ices ile B2B, B2Cg ibi kavr a ml a rdan sonr aB2Turks kavr am ›n› yar atan ver ef er a n sl ar› aras › nda 100 y›ll › kdev Alman flirk eti RWE Gas,T OFAfi, ulusl ar ar as› medya vek om ün ik a syon flirk eti Arv ato veC it ibank gibi kur u mlar bul un a nC e ngiz, yurtd ›fl › nda yafl ay a nT ü r kl ere yön elik etnik paz a rl a-ma, arama merk ezi, ifl gel i flt i rm e( B 2 G e rmany, B2Turkey), dan › fl-m a nl›k, medya dan › flm a nl ›¤› vep r od u d ks iy onu ile prom o sy o na l a nl ar › nda hizmet sun uy o r .Ekip ayr ›ca “Bur ad ak iler” adl ›bir TV progr am ›n›n yap › mc ›s › .

Ç o¤u ilkl erin içinde ismi yeralan Cengiz, Alm a ny a ’ d aki ilkTürk mobil tel efon flirk eti olanAy Y›ld›z mark as ›na 2005’teb a fll a ng ›c › ndan itib aren dahil ol-du. 2006’n›n sonl ar ›na kad a rg eç ici olarak paz a rl ama ve müfl-t eri iliflk il eri dir e kt ö rl üg ünü üst-l enen Cengiz, mark an›n alt› ay-da tan › nma oran ›n›n yüzde 79’au l a flt ›¤ ›n› söyl üyor. Cengiz, AyY › ld›z’da strat ejik dan › flm a nl ›¤ ad evam ediy o r .

Alman flirketlerin Türklere yö-nelik faaliyet gösteren flirketlereyat›r›m yapmaya karfl› bir önyarg› bulundu¤una dikkat çe-ken Cengiz, Ay Y›ld›z’›n per-formans›n› gören di¤er flirketle-rin bu ön yarg›y› yendiklerinivurguluyor.

A yn› anda sosyal akt iv it el ere deyo¤un zaman ay›ran Cengiz,G e ls e nk i r chen kent inin UyumM e cl isi (eski ad›yla Yab a nc ›l a rMeclisi) Baflkan›, KuzeyrenW e s tf a lya Türk Topl umu (TGNRW) Baflkan Yard › mc ›s›, UflakK ü ltür ve Day an › flma Dern e¤ iB a flk an› ve Büy ü kç e km ec e - G e l-s e nk i r chen Kard e flfl ehir Dern e-¤i’nin yön et im i nde. Türk-Alm a n‹ fl ad a ml ar› Dern e¤i NRW (TDU)Y ön etim Kur ulu Üyesi olan Cen-giz, Köln Fen e rb a hç el iler Dern e-¤i yön etim kur ul u nd a .œ



r at arak paz a rda avantaj eld ee tmek kaç ›n › lmaz. Türk iy e ’ n i nd o¤al tafl ihr ac at › nda en bü-yük firm al a rdan biri olan Çe-v i kler, Amer ikan paz ar ›n as u nd u¤u taklit edil em ey e nN o che trav e rt eni ile farkl ›l › ky ar atan flirk e tl e rden. Noch ek al it esi ve özell i¤i ned en i yl et a klit edil em iyor ve piy as ad aK a ys eri trav e rt eni olarak tan ›-n ›yor.

Ç ev i kler Grubu Yön etim Ku-r ulu Baflk an› Halil ‹br ah i mÇ evik, P›n a rb afl›, Kays er i ’ d ek io c a kl ar › ndan ç›k a rd › kl ar ›N o che tafll ar ›n› tüm düny ay at an › tt › kl ar ›n› ve farkl ›l›k ya-r a tt › kl ar ›n› söyl üyor. Noch et a fll ar ›n›n ç›kt ›¤› rez e r vl e rd ü ny an›n en büyük noche re-z e rvi olma özell i¤ ine sah i p .T es i sl erin Türk iye’nin tafl aç›-s › ndan en büyük ve en sa¤l › kl ›r ez e rvi old u¤ unu vurg ul ay a nÇ evik, “Di¤er rez e r vl e rde birs üre sonra tafl kal it esi boz ul u-yor farkl› renkl e rde tafllar ç›-k ›yor ancak bur as› öyle de-¤il,” diyor ve ekl iyor: “Noch eile past › rm adan sonra Kays e-ri’yi düny aya tan ›t acak yen ibir ürün gel i flt i rdik.”

T a fllar ABD paz ar › nda Hom eD epot ve Loews gibi büy ü kd ep a r tman ma¤ az al ar › nda das at ›fla sun ul uyor. Çevik, “Ha-len Flor ida’da bir dep omuz fa-a l iyet göst er iyor. Müflt er il er i-m ize daha iyi hizmet ver eb i l-mek icin ABD’nin di¤er eya-l e tl er i nde de dep olar açac a¤ › zve sür e kli dep ol ar ›m › zda stokb ul u nd ur ac a¤›z” diyor. Çev i k ,h alen Türk iy e ’ d eki dört fabr i-k ada -ikisi Kays eri, biri Siv a s ,b iri de ‹zmir’de olmak üzere –1500 kifl iye ist i hdam sa¤l ad › k-l ar ›n› ve üç fabr ik ada mal ye-t i flt i rmek için üç vard iye çal › fl-t › kl ar ›n› vurg ul uyor. Çev i kl e r ,m e rm erin d›fl › nda faa l iyet gös-t e rd i¤i det e rjan, otel, krom ifl-l e tm el er i nde yakl afl›k 5000 ki-fl iye ist i hdam sa¤l ›yor.

Cvk D›fl Tic aret, Cvk Min er a l

The turn over from the exp o r tof nat ural stones and marbl e

from Turkey rea ched 1 mill io nd o llars in 2006. In the int e rn a-t i onal arena, Turkish firms arestrongly comp et it ive with thos ein other cou nt r ies, part ic ul a r l ythe Amer ican market. There aret h ought to be 650 diff erent typesof marble in Turkey, which isknown as a marble-rich cou n t r y .With this much var iety, it is una-v oi d a ble that Turkey would ha-ve the upper hand in the mark e t .Ç ev i kler, one of Turkey's larg e s tn at ural stone export firms, hasm ade its name with the inim i-t a ble stone Noche trav e rt in e .B ec a use of its high quality ands p ec ialty, the stone cannot bei m it ated and in the market isknown as Kays eri trav e rt in e .

Ç ev i kler Group Chai rman of theB oard of Dir e ctors, Halil ‹br a-him Çevik states that they wer er e sp o ns i ble for int r od ucing theN o che stones that they ext r a c tfrom P›n a rb afl› in the prov i nc eof Kays eri to the world and hav es i nce then pop ul ar ized it. The re-s e rve of the Noche trav e rt ine isthe biggest Noche res e rve in theworld. Ç evik notes that they mai nt ai nthe hea l th iest amount of res e rv e sin Turkey and also have the lar-gest stone ext r a cting fac il it ies inthe country. “At the other res e r-ves, the quality of the ston e se v e nt ually degr ades and the sto-nes ret ain var i ous shades of co-lor but it's not like the stones he-re”. He adds, “With Noche, weh ave brought som e thing else tothe world and Kays eri is nowknown for som e thing other thanp a st r am i . ”

The stones are currently bei n gsold in Home Depot and Lo-ews, among other Amer ican de-

Tü rk iye’nin 2006 y›l› do¤ a ltafl ve mermer ihr ac at› top-

l am› 1 milyar dol ar› aflt › .U l u sl ar ar as› aren ada Türk flir-k e tler özell i kle ABD paz ar › n-da da k›y as ›ya bir rek ab e ti ç i nde. Bir mermer ülk esi olan Türk i-ye'de halen 650 çeflit merm e ro ld u¤u tahmin edil iyor. Buk adar çeflit içinde farkl ›l›k ya-

p a r tment stores. Çevik states thef o ll owing, “Currently we have ad epot in Flor ida. In order tob e tter serve our cust omers, wewill open depots in other stat e sin the US and repl enish thos estocks so that there are alw a y se n ough stones.” Çev i kler Gro-up currently prov ides 1500 pe-o ple with empl o yment in its fo-ur fact or ies (two in Kays eri, one

C E V I K


THE INIMITABLE STONE FROMTHE EXPORT LEADER

‹HRACATL‹DER‹NDEN TAKL‹T

ED‹LEMEYEN TAfi

Halil Ibrahim Cevik


in Sivas, and one which will bein Izmir). In order to fulfill allthe orders in the three fact or ie s ,e m pl oy ees rot ate in shifts oft h r ee. Çev i kler Group empl oy e dt otal 5000 peo ple in diff er e n ts e ctors such as tourism, chrom em ining , and chem ical.

Ç ev i kler Group is comp r ised ofCvk For eign Trade, Cvk Min e-ral Mining, Çev i kler Marbl e ,M amet Mining, Aldas Hot e l s ,and Kar i zma Chem ical. Thism akes the company a huge pla-yer in the nat ural stone exp o r tb us iness. The company is thel a rgest in the chrome mark e t( m ining and exp o rting) andc o ntrols 40 percent of the Tur-key chrome market. CVK For e-ign Trade and CVK Min er a lrank in the top five exp o rt i n gfirms in Turkey. The total ex-port vol ume of Cev i kler ranks373 in Turkey export comp an i-es.

THEY STARTED IN BEfiTEPELERÇ ev i kler Marble, the comp a n ywhich int r od uced Noche to theUS, was formed in 1995 in theK a ys eri district of P›n a rb afl› as af amily company. In its first ye-ars, the firm oper ated a kiln inB e flt ep eler, which is the loc at io nw h ere the stones used for M.K emal Atatürk's mau s ol eum inA nk ara were ext r a cted. Aft e rthat date, in resp o nse to inc r e a-sing demand, the company in-v e sted in a factory near a loc at i-on repl ete with trav e rt ine beds.T oday they prod uce 180,000c ub i c - m eters of trav e rt in eblocks and they process andp a ck age units at a yearly rate of3.5 mill ion squar e - m eters.

The Yellow Trav e rt ine oper at i o-nal fac ility and factory, which thec o mpany opened with the sam ep u rp ose in Sivas's Y›ld ›z eli dis-trict, is cont in uing their inv e s t-ment patterns. The products ma-de from both fact or ies are exp o r-ted to the US, in add it ion to oth e rc ou nt r ies such as China, Italy,S p ain, England, and Greece.


M ad e nc ilik, Çev i kler Merm e r ,M amet Maden, Aldafl Otelc i-lik ve Kar i zma Kimy a ’ d a no l uflan flirk e tler topl ul u¤u ileT ü rk iye’nin do¤al tafl ihr ac at ›-n›n bafl akt ö rl er i nden olan Çe-v i kler, krom paz ar ›n›n da üre-tim ve ihr ac a tta en büy ü¤ ü .T ü rk iye krom paz ar ›n›n yüzd e40’›n› kontrol ediyor. CVKD›fl Tic aret ve CVK Min er a l ,T ü rk iye mermer ihr acat s›r a-l am as › nda ilk befl flirket ara-s › nda yer al›yor. Çev i kl e rG r ubu mermer, trav e rten vekrom ihr ac at› topl am › yla Tür-k iy e ’ d eki bütün firm alar için-de ihr ac a tta 373. s›r ada yera l ›yor.

BEfiTEPELER’DE BAfiLADILARABD’yi Noche tafll ar› ile ta-n › flt ›ran Çev i kler Merm e r ,1995 y›l › nda Kays eri ilinin P›-n a rb afl› ilç es i nde bir aile flirk e-ti olarak kur u ldu. fiirket ilky › ll a rda Türk iye Cumh ur iy e-ti’nin kur uc usu M.Kemal Ata-türk’ün naafl› için yap ›l a nA n › tk abir’in tafll ar ›n›n tem i ne d i ld i¤i Beflt ep eler mevk ii nd eocak ifll e tm ec il i¤i yapt›. O ta-r i hten sonra artan talep karfl ›-l ›¤ › nda trav e rten yat a kl ar ›n › ny ak›n bölg ede ifll e nm esi ama-c › yla fabr ika yat ›r ›m ›na gir i flt i .B ug ü nkü trav e rten blok üret i-mi y›lda 180 bin metr ek ü p ,t o plam ifll eme ve pak e tl em eü n it esi y›lll›k 3,5 milyon met-r ek are olarak devam ediyor.

fi i rk etin ayn› amaçla açt ›¤› Si-vas ili Y›ld ›z eli ilç es i nde Sar ›T r av e rten ifll e tm esi ve fabr ik ay at ›r ›m› ise devam ediyor. Heriki ifll e tm eden elde edil e nü r ü nler, baflta ABD olm a kü z ere Çin, ‹talya, ‹sp a nya, ‹n-g i lt ere ve Yun an i stan gibi ül-k el ere de ihraç edil iy o r .

H alil ‹br ahim Çevik, sekt ö r-d eki ayr ›c al › kl ar ›n›n mad e ns ah al ar ›n›n hemen yani bafl ›n ak u rd u kl ar› fabr ik al ar›n loj i s-tik ve bölg esel dest e kl e rd e nf a yd al a nm as›, üretim ve mal i-yet aç›s › ndan rak i pl eri karfl ›-

s › nda avant a jl› hale get i rm es i-ne ba¤l ›yor.

KROMDA L‹DER Çevikler Mermer ve Madenci-lik traverten çal›flmalar›n›n ya-n› s›ra, krom maden sahas› ifl-letme konusunda da uzman. ‹lko l arak Grubun ort a kl ar ›n › nd o¤up büy üd ü kl eri P›n a rb afl ›ilçesi ve çevresinde krom ma-den sah al ar› bulup ifll e tm ey eaç›ld›. Daha sonra krom iflle-mesi k›sa sürede geliflerek ülke-nin di¤er illerine yay›ld›. Çevik-ler halen Kayseri, Sivas, Erzin-can, Bursa, Kütahya, Adana,Kars ve Elaz›¤ gibi illerde kromi fll et iyor. Kendi ocakl ar › nd aüretti¤i krom sat›fl›n›n yan› s›radi¤er krom üreticilerinden demal tedarik edip pazara sat›flasunuyor. Sat›fllar› genelde direkihracat olarak yapan Çevikleriçin Çin ve Rusya ana pazarkonumuda. Halil ‹brahim Çe-vik, “Krom ihracat›nda direktABD’ye sat ›fl ›m›z yok fak a tÇin’de bul unan Amer ik a nmenfleili firmalara sat›fl yap›yo-ruz” diyor.

CHARISMA DE LUX Ç ev i kler Grubu’nun son ola-rak yat ›r›m yapt › kl ar› alanl a r-dan biri ise turizm sekt ör ü .A yd›n ilinin Kufl ad as› ilç es i n-de 150 yatak kap as it eli 5 y›l-d›z üstü bir otel açt › kl ar ›n ›s ö yl eyen Halil ‹br ahim Çev i k ,“Bu otel ile kurm ay› düfl ü nd ü-¤ ümüz zinc irin ilk halk as ›n ›h i zm ete açt›k. Amac ›m › z“ C h ar i sma” mark as ›n› baflk ab ö lg el ere de tafl ›mak ve ulus-l ar ar as› 5 y›ld›z ifll e tm el e rs t a nd a rd › nda hizmet veren biro t e ller zinc iri yar a tmak” diy ek on ufl uyor. Char i sma’n›n he-def olarak seçt i¤i ve hizmet et-t i¤i bir i nci pazar ise Amer ik a-l› tur i s tler. Otel, kültür ve din it u rlar düz e nl eyen Amer ik al ›tur oper at ö rl er i yle çal ›fl ›y o r .Ç evik, de¤ iflik bölg el e rd ek im aden saha aray › fll ar ›na de-vam ett i kl er ini, farkl› sekt ö r-l e rde araflt › rm alar yapt › kl ar ›n ›s ö zl er ine ekl iyor. œ

H alil ‹br ahim Çevik ties thec o mpany's success to their clos el og i st ical and reg i onal loc at io nto the mines, which in terms ofp r od u ct ion and cost gives theman adv a nt age over their comp e-t itors.

LEADERS IN CHROME PRODUCTIONB es ides Çev i kler Marble and Mi-ning's trav e rt ine prod u ct ion, theyare also leaders in the chrome mi-ning sector. They began by inv e s-ting with Group partners that al-so grew up in the same district ofP ›n a rb afl›. Tog e ther they scout e dfor nearby chrome mining loc at i-ons. After a while, the chrom eb us iness exp a nded to the whol ec ountry. Çev i kler still prod uc e sc h r ome in Kays eri, Sivas, Erz i n-can, Bursa, Küt a hya, Adan a ,Kars and Elaz›¤. In add it ion tos e lling the chrome they prod uc e ,they also proc ure chrome fromo ther prod ucers and sell to them a rket. For Çev i kler, which ge-n erally sells directly to the int e r-n at i onal market, China and Rus-s ia are the largest buyers. Acc o r-ding to Halil ‹br ahim Çevik, “Wedon't sell chrome directly to theUS but we sell to US-based com-p an ies in Chin a . ”

CHARISMA DE LUX One of the recent areas in whichÇ ev i kler Group has inv e sted isthe tourism sector. Halil Çev i ke x pl ains that they recently ope-ned a 5-star, 150-bed hotel inK ufl ad as›, in the prov i nce of Ay-d›n, 'We opened this hotel withthe idea of it as the first in a cha-in of other hotels. Our goal is tocarry the “Char i sma” brand too ther reg ions and to create ho-tels around the world with 5-starr ep ut at ions.” The latest mark e tthat Char i sma has zer oed in onfor serv ice are Amer ican tou-rists. They are working with anA m er ican tour oper ator to ar-r a nge hotel, cult ural, and rel ig i o-us tours to Turkey. Çevik stat e sthat they cont in ue to search form ines in var i ous reg ions and tor es earch diff erent sectors inwhich to inv o lve thems e lv e s .œ


Türk iflçiye istihdam sa¤layanEssen, art›k ifl hayat›nda boygösteren pek çok Türk giriflim-ciye sahip bir flehir.

G a st r on omi, Türk ifll e tm ec il e-rin gözde sekt ö rl er i nden bir i .S › kl › kla aç›l›p kap anan ya dael de¤ i flt iren ifll e tm el erin yan ›s ›ra ist i kr ar› ile flehrin yem e - i ç-me hay at ›na renk katan rest o-r a nl a rdan biri de Tablo Res-t a urant.

E ss e n ’ d eki iki Türk rest or a-n › ndan biri olan Tablo’da, me-n üyü inc el ey ene kadar diz a y nve mim ar iden bir Türk rest o-r an › nda old u¤ un uzu fark e t-mek mümkün de¤il.

R e st or an›n sah ibi 38 yafl › nd ak i-yafl olarak 25 göst e rse de-genç ifll e tm eci Y›lmaz Do¤ a n ,1993 y›l › ndan beri gast r on om is e kt ör ü nde. 135 oturma kap a-s it eli rest oran, gast r on om is e kt ör ü nde de¤ e rl e nd i rme ya-pan sayg›n Frans›z rehb eri Ga-ult Mill au tar af › ndan 2004,2005 ve 2006’da üç y›l üst üs-te Alm a nya’n›n en iyi 900 res-t or a ndan biri seç i ldi. Hal e nü lke gen el i nde 100 bin üzer i n-de rest oran faa l iyet göst er iy o r .‹ mbis ad› ver ilen Türkl ere aitd öner büf el er inin say ›s› ise 15bin civ ar › nda.

17 kifl inin çal › flt ›¤› Tablo’da kifl ib afl› ort al ama yemek yeme bed e-li 25-30 euro civ ar › nda. Do¤ a n ,bu fiy at›n iyi rest or a nl ar›n uyg u-l ad ›¤› bir fiyat old u¤ unu söyl ü-

Essen- One of Germ a n y ' smost imp o rtant centers of

c oal and steel prod u ct ion, Ess e nis leaving the typical identity ofa man uf a ct uring city beh i n d .C h osen as a cult ural cap ital ofE ur ope, every corner of the cityhas turned into a large const r u c-t ion site. Essen's pop ul at io nn u mbers 600,000 and it playshost to the hea dq ua rters of 10of Germany's largest 100 firms.It is loc ated in the Ruhr reg io nand is also the sixth largest cityin Germany. For many yea r s ,

Essen- Alm a nya’n›n enönemli kömür ve çelik üre-

tim merk e zl er i nden biri olanEssen sanayi flehri kimli¤i birt ar afa b›r ak ›yor. Avr up a ’ n › nkültür baflkenti olarak seçilenfl e hrin her köfl esi flant iy ey edönmüfl durumda. Halen 100b üyük Alman flirk et in i n10’unun merkezinin yer ald›¤›ve yaklafl›k 600 bin nüfusa sa-hip Essen, Ruhr bölgesi olarakan›lan co¤rafyada Almanya’n›nen büyük alt›nc› flehri. Geçmifly›llarda fabrikalar›nda binlerce

T u rkish workers flocked her efor factory jobs, but lately Ess e nhas bec ome the scene for manyT u rkish ent r e pr en eurs. G a st r onomy is a fav or ite amongT u rkish bus in e s smen. Alth ou g ht h ere is always a steady stream ofr e st a urants that open and clos eor change hands, one rest a ur a n tthat has mai nt a ined stab ility inthe eating and drinking life of thecity is Tablo Rest a ur a n t .

One of Essen's two Turkishrestaurants is Tablo, although

YILMAZ DO⁄AN


ONE OF THE BEST 900:TABLO RESTAURANT

Tablo was chosen by thewell-respected French

gastronomy guide GaultMillau as one of the top 900

restaurants in Germany.

EN ‹Y‹ 900’DEN B‹R‹:TABLO RESTAURANT

Tablo, sayg›n Frans›zrehberi Gault Millau

taraf›ndan üç y›l üst üsteAlmanya’n›n en iyi 900restorandan biri seçildi.

The restaurant's owner,Y›lmaz Do¤an

Tablo’nun sahibi Y›lmaz Do¤an


you can't immediately unders-tand that from its design orarchitecture. It's only when yo-u peruse the menu that you cancomprehend its cuisine.

The rest a urant's owner, Y›lm a zD o¤an, is 38 years old (alth o-ugh he looks 25) and has bee ni nv o lved in the gast r onomy sec-tor since 1993. The rest a ur a n t ,which has a seating cap acity of135, was, in 2004, 2005, and2006, chosen by the well-res-p e cted French gast r onomy gui-de Gault Mill au as one of thetop 900 rest a urants in Ger-many. There are currently mor ethan 100,000 rest a urants oper a-ting in the country while ther eare 15,000 Turkish döner ven-dors called “imbiss”.

The aver age price of a dinner perp e rson at Tablo, which empl o y s17 peo ple, is around 25-30 Eur oand Do¤an states that this is ana v er age price for good rest a u-rants. Around 90 percent of cus-t omers at Tablo are Germ a n .

yor. Tablo’nun müflt er il er in i ny a kl afl›k yüzde 90’n› Alm a n .D o¤an’›n Tablo ile ilg ili gel ec e¤ ed önük hay ali ise rest or an› birz i ncir hal i nde dön ü flt ü rmek.

R e st oran ifll e tm es ine soy u n-mak Alm a nya flartl ar › nda cid-di bir serm aye ger e kt ir iyor. ‹yibir rest oran açma mal iy eti 500bin euro civ ar › nda. Rest or a n-da en büyük sor u ml ul u kl a rd a nb iri de ahç ›ya ait. Ancak Al-m a ny a ’ d aki Türk ifll e tm el er i n

en önemli s›k › nt ›s› Türk i-ye’den ahç› get i rm enin esk is ik adar kolay de¤il. Do¤an, ya-s al a rla ahç› get i rme iflinin zor-l a flt ›r › ld ›¤ ›n› söyl üyor.

T a blo Rest a urant meslek e¤it im ik on us u nda da ahç ›l›k ö¤r en e n-l ere e¤itim de ver iyor. Ö¤r e nc i-ler iki gün okula, üç gün rest o-r ana gel erek meslek ö¤r en iy o r .D o¤an, meslek e¤it imi verm en i nher rest oran tar af › ndan yap ›l a-m ad ›¤ ›na dikk a t ç ek iyor. œ

D o¤an's event ual goal is to ex-pand the rest a urant into a chai n .

Managing a restaurant in Ger-many necessitates serious capi-tal. Opening an upscale restau-rant requires roughly 500,000Euros. A large amount of theresponsibility in such a restau-rant lies with the chef. Howe-ver, one of the biggest prob-lems Turkish restaurateurs faceis being able to bring chefsfrom Turkey to Germ a n y ,which is no longer as easy as itused to be. Do¤an points outthat the laws have made it har-der to hire chefs from Turkey.

T a blo Rest a urant also offers ap-p r e nt ic e ships to cul inary stud e n t sw i shing to enter the prof e ss io nt h r ough their techn ical schoo l s .The students attend classes ats c h ool twice a week and thenspend their app r e nt ic e ships atT a blo three days of the wee k .D o¤an states that not every res-t a urant offers such app r e nt ic e s-hip opp o rt un it ies to stud e n t s .œ

OUTSIDE OF THE CLASSIC LINESBorn in the Besli district of Ad›yaman, Y›lmaz Do¤an openedTablo Restaurant to customers five years ago. 'When the words“Turkish restaurant” is uttered, people automatically think ofkebap and döner', states Do¤an, who goes on to explain hisdesign. The sleek, modern designs of the restaurant fit hisdesire to work outside of the clichés of typical Turkishrestaurants in Germany. “I was a classic restaurant customer. Atevery restaurant I went to I tried to think of what the customerwants, what their expectations are, as a customer myself.” Hehas also used Ad›yaman region cuisine in his menu. He hasbeen married for fifteen years and has two children.

KLAS‹K Ç‹ZG‹N‹N DIfiINDAAd›yaman’›n Besli ilçesi do¤umlu olan Y›lmaz Do¤an,Tablo Restaurant’› befl y›l önce hizmete açt›. “Türk restoran›denince akla kebap ve döner geliyor” diyen Do¤an,bu kliflesinin d›fl›nda ç›kmak içinde yeni mekan› dahamodern bir çizgide olmas›na özen gösterdi¤ini söylüyor.“Klasik bir restoran müflterisiydim. Gitti¤im yerde müflterine ister, beklentileri ne olabilir bunlar› bile biri olarakaçt›m” diyor. Memleketi Ad›yaman yöresi yemekleri derestoran menüsüne sokan Do¤an, 15 y›ll›k evli ve ikiçocu¤u var.

R E S ‹ M D U S U K



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Volue 6 Issue 26 - European Special Issue