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Volume I // Issue IISpring / Summer 2013

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Table of Contents// BTS and Letter from the Editors

// Color Coded: Emerald

// Haute Right Now: Black and White // Blogs We (HEART)

// Icon’s Icon: Karlie Kloss

// Store Opening: Louis Vuitton

// New York Fashion Week

// Crave or Save

// It’s Elemental

// Paint Me Pretty

// Every Day Makeup

// Beauty Quick Fixes

// Catching Up With Scooter Braun

// Check Out Maude Apatow

// Whoopie Pies

// Staff List

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BTS ICON@

Photos by Alana Steinberg and Eric Collazo

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As we bring our second issue to a wrap, we look back and see how much everything has changed. In the past few months, this magazine has undergone changes in aesthetic, content, and stature. We are so humbled by the way the first issue was received and are eager to hear your

feedback on this issue.

As winter turns to spring and new growth emerges, we look back on our own growth as a magazine and are proud to emerge with a new issue! The sunlight is lasting longer, and the taste of summer is almost at the tips of our tongues. While we can’t wait for all the excitement summer will bring, we reminisce happily on the amazing memories we have formed as a student body throughout this school year. Each and every one of us is iconic in our own ways, and we hope our Spring/Summer issue reflects everyone in its own way. As you click through the pages of this issue, we hope you can see all of the passion, time, and coffee that went into the forty pages that are in front of you now. This is for you, icon!

xo, Alana and Laura

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Editors

Spring/Summer 2013 5

Color Coded: emerald

Green Onyx Gemstone Earrings, Delezhen on Etsy, $98

balanced striking regal vivid sophisticated energizing vibrant lush inspiring elegant positive powerful luminous

Shoes, Nicholas Kirkwood, $765

Shirt, Jack Wells, $49

Purse, Kate Spade, $189

Cuff, Max & Chloe, $172

Portable Charger, J. Crew, $39.50

Moccasins, Plenty by Tracy Reese, $120

Pretty Edgy & Going Incognito, Essie, $8 each

Cardigan, J. Crew, $268

By Laura Herman

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Trousers, Topshop, $100

Emerald is about being as lush and lavish as you can get- conjuring up images of royal jewels or even your grandmother’s favorite jewelry. Emerald is the color of the lushest landscapes and the most luxurious living rooms.

Especially right now, emerald is helping ring in the New Year as 2013’s Pantone Color of the Year! Vibrant and sophisticated, it’s popping up in every aspect of fashion, beauty, and interior design. It has even been claimed that the jewel tone has healing and cleansing effects. Of course, emerald’s classic elegance and striking power hit close to home. Emerald is a close relative of Pine Crest green- it’s the Starbucks to our café, the college to our high school. Either way, school spirit provides a perfect excuse to sport emerald at all occasions: from varsity banquets to graduation luncheons (or even the homecoming dance if you’re already on the hunt for next year’s perfect ensemble).

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Emerald has been a big hit on the runway lately, as well! With beautiful pieces by Chanel, Michael Kors, Lanvin, and Burberry strutting the catwalks, most fashion designers are keying in on emerald- through full outfits, like Tibi, or simply statement pieces, such as Marni. Many S/S 13 collections used emerald as their crown jewel, the focal color of the ensembles.

Most importantly, emerald is absolutely acceptable in both winter and spring, whether it’s the crisp green emerald of fresh grass or the chilly evergreen emerald of stark winter beauty. Play with it- it’s hard to go wrong with emerald! And you’re sure to be in style...for 2013 at least.

balanced striking regal vivid sophisticated energizing vibrant lush inspiring elegant positive powerful luminous

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L-R: (Top) Burberry, Lanvin, Milly, Zac Posen, Kenzo (Bottom) Elie Saab, Tibi, Michael Kors, Chanel, Marni

Spring/Summer 2013 7

Haute Right Now:black and white

By Alana Steinberg

You know how they say opposites attract? Well that’s certainly true about a trend that isn’t going out any time soon. Black and white have been seen on the biggest runways for the past two seasons and have made a comeback in S/S 13 in collections by designers

from DVF to Marc Jacobs, and even J. Crew. And you know a style is enduring when it’s seen not only on the runways of Chanel, but on Karl Lagerfield himself.

There are two chic ways you can make this trend your own this season- monochromatic and prints. Dress in an all-white ensemble for a simple and stunning twist on the trend. Monochrome works at any time of the year, and never fails to grab attention. If you want to go bolder, standout stripes, polka dots, and checkered details are just a few of the prints that have been showcased during Fashion Week. Combining prints, like expert Marc Jacobs, will certainly make a statement. Just opt for vertical stripes over horizontal- they are much more slimming. And always remember the golden rule of stripes: “The thinner, the better.”

Purse // CelinePatent Leather Heels // GucciPrinted Heels // Sergio Rossi

Patent Heels // Gucci iPhone Case // J. Crew

Checkered Tote // Marni Blouse // Theory

Cardigan // Alexander Wang

Skirt // Narcisco RodriguezLeather Jacket // Vince

Leather Tee // Vince

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black and white Purse // Celine

Patent Leather Heels // GucciPrinted Heels // Sergio Rossi

Patent Heels // Gucci iPhone Case // J. Crew

Checkered Tote // Marni Blouse // Theory

Cardigan // Alexander Wang

Skirt // Narcisco RodriguezLeather Jacket // Vince

Leather Tee // Vince

Sweater // Phillip Lim

From oversized houndstooth to mixed stripes, the trend has graced the runway for

years and made a significant impact in the past two seasons. Oscar de la Renta and Calvin Klein used colorblocking to make a statement, while designers such as Michael Kors and Marc Jacobs mixed stripes to wow audiences. Graphic prints and mod materials bring a new spin to Pamela Roland and Alexander Wang’s collections. On the runway and the sidewalk, you know this trend isn’t going anywhere.

L to R: Oscar de La Renta, Jenny Packham, Diane von Furstenberg, Alexander Wang, Marc Jacobs, J. Crew, Pamella Roland, Michael Kors, Calvin Klein, Ralph Lauren, Michael Kors

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Blogs We By Leti Vazquez

Fashion blogs offer us a look into the world of everyday couture, fashion on the street, and what fashionable people all over the world are wearing and doing. Whether you are a fashionista and use these blogs as inspira-

tion for future outfits or can only dream of the day when you can wear Balenciaga bags and Cartier accessories, fashion blogs will always keep us in the loop on what it is like to be one of those known fashionable women.

This is a list of my 3 favorite blogs that no matter how much work I have to do or how many tests I have the next day, I have to check daily.

1 Fashionista: Fashionista is a very good blog for hip updates on news and fashion industry gossip. This blog features the best of the industry, showing trends and styles in season and recent fashion events. Fashionista isn’t only about outfits and streestyle; there is also a hair and beauty section where the bloggers demonstrate hairstyles and the latest beauty trends.

2Manrepeller: Leandra Medine, the creator of The Manrepeller, thinks that being fashionable is something that people, particularly men, run away from. On her blog, Leandra posts pictures of outfits that are not the typical little black dress or Stiletto heels. Instead, Medine prefers to dress in a way that “may result in repelling members of the opposite sex.” She usually wears outfits with mismatched layers, piles of jewelry, drop-crotch trousers, and overalls. Both Medine’s style and her witty posts have the fashion world hooked to her blog. Her posts cover more than just her outfits and fashion; many often include her opinion on recent news or cultural developments.

3 WHOWHATWEAR: This blog has everything a fashion lover wants and needs in a blog. It has fashion trends, showing you the latest trends in clothing and accessories and the latest celebrity and runway trends. It also has a “how to” section where it has style tips, DIY options, and the opportunity to ask a stylist any fashion question you want or read all the recently asked questions. There is also a celebrity tab where you can search any celebrity and see what they wore and where they wore it, or see any article written about them in the blog.

4Blueisinfashionthisyear: This is my absolute favorite blog. Here, it is just not pictures of the same blogger over and over showing different outfits and different cities as they somehow travel around the entire world. This blog uses pictures from fashion bloggers and compares different trends that they are all wearing. A trend, like a certain color, is usually chosen, but sometimes a spotlight on certain bloggers shows their best outfits. This blog is very unique and gets updated daily, keeping followers up-to-date with this season’s trends and colors.

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KARLIE KLOSS IS Icon’s Icon

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By Sierra Conine

Karlie Kloss’ rise to supermodel success has been remarkably fast. This 20-year-old beauty has the fashion industry eating out of the palm of her hand with her long legs, cat eyes, and iconic runway gait. Landing her first gig at age 15, this bombshell

is taking over the modeling industry. Karlie was born in Chicago, Illinois as one of four girls in a suburban home. With a passion for dance, she began studying classical ballet at Caston’s Ballet Academy in 2002 at age 10. Although she loved it and trained rigorously for years, her six-foot frame prevented her from being able to pursue ballet as a profession. “The academy could not find anyone to dance next to me!” Karlie laughed to British Vogue. Little did she realize at the time that her training would have such an enormous impact on her unique and stunning runway walk in which many would come to know of. When she walked in a charity show in St. Louis at age 13, Karlie was spotted by scouts Jeff and Mary Clarke and two years later was signed by Elite Model Management, jumpstarting her very ambitious career. Karlie made her catwalk debut the same year, walking for Calvin Klein, as well as Valentino, Alexander McQueen, and Gucci. Later in 2008, she landed her first cover on Teen Vogue and would go on to land twelve more Vogue covers across the globe. She has appeared in Dolce and Gabbana campaigns and became the face of Marc Jacobs Lola fragrance, Dior, Oscar de la Renta, Hermes and Saint Laurent. In November of 2011, Karlie made her debut walking in the renowned Victoria’s Secret Fashion Show alongside Angel superstars such as Adriana Lima, Candice Swanepoel, and Miranda Kerr. Karlie Kloss’ immense success is overwhelmingly impressive; at age 20 she has landed a substantial amount of magazine covers as well as runway shows. Karlie has a net worth of four million dollars, making her one of the top earning supermodels in the country. When asked about her future, Karlie has announced that she plans to attend Harvard sometime in the future. With her thriving career, Kloss agrees that while she hopes Harvard is in her near future, right now she is still busy blazing a trail across the catwalks of the fashion business.

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STO

RE OPEN

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LOUIS VUITTONBy Ali Oshinsky

Apermanent Louis Vuitton store has been underway since its big move out of Bal Harbour and into Aventura last year. The new Miami Maison is equipped with a Louis Vuitton-emblazoned stairway to connect the two floors of Ready to Wear, jewelry, and leather goods, a garden

terrace, and private shopping rooms. This is the only Louis Vuitton store in America where men’s shoes can be personalized, with a choice of six styles and eight types of leathers. At the store’s grand opening this month, guests could watch the technique of a Louis Vuitton artisan at a special monograming station where anything from the iconic flowers to a personalized pink poodle could be painted on the classic LV. With an opening as grand as the store itself, Louis Vuitton’s new partnership with the Aventura Mall transports shoppers to the decadent world of Louis Vuitton close to home.

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1 The new store features the latest collection of shoes, handbags, jewelry, and apparel.

2 Vuitton’s gilded ready-to-wear collection grace the racks of the newly opened maison.

3 Ali Oshinsky smiles with Valerie Chapoulaud-Floquet, President and CEO of Louis Vuitton North America.

4 There were infinite combinations for personalized monograms on Louis Vuitton leather goods.

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Spring/Summer 2013 13

NYFWThe semi-annual Mercedes-Benz Fashion Week with the Spring/ Summer

collection was held this past February 7th to the 14th in New York City. As one of the four major fashion weeks held around the world (along with

Paris, London and Milan), the major designers of the world presented their collections for the upcoming spring and summer seasons. New York City was filled with fashionistas, bloggers and designers from all over that traveled just to be among the first to see what the world of fashion had in store for them. Fashion week this year started with the vast snowstorm, Nemo, that had the entire northeast paralyzed. NYFW obviously kept going with fashion lovers walking around in the street wearing 6-inch heels and no socks even though there were 10-12 inches of snow and the weather was in the low 20s. The news, fashion blogs, and Instagram feeds were filled with pictures ranging from pictures of these fashionistas as they walked on the streets to see the shows or of the models getting ready to walk down the runway backstage to pictures of the actual show. Every show was very different from the others and every designer made sure to keep their signature style while creating new garments that will be fashion forward during the spring and summer time. Many of the shows shared several trends that were seen down the runway.

Monochromatic Many designers had outfits that were monochromatic with very bright and bold colors. Now that the winter is almost over, designers started bringing back those bright and happy colors that we see every spring. From head-to-heel cobalt at Gucci to Carolina Herrera’s orange crush to Akris’s emerald green pantsuit outfit, these outfits defined the brilliance of this spring’s fashion.

By Leti Vazquez

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(L to R: Carolina Herrera, Gucci, Akris)

Cage Match In a sultry game of peek-a-boo, interlocking lace honeycombs take seemingly innocent dresses to the dark side in black overlays that show some skin. (L to r: Celine, Calvin Klein, Nina Ricci)

Whites and delicates A lot of white lace, sheer fabrics and embroideries were seen on the runway, making every outfit seem delicate and gossamer. Roberto Cavalli, Giambattista-Valli, and Vera Wang were a few of the many designers that used this beautiful technique, which will definitely be seen on everyone from Anne Hathaway to Angelina Joeli this spring. (L to r: Vera Wang, Giambattista-Valli, Roberto Cavalli)

ARCHITECTURAL RUFFLES In a showcase of serious skills, Balenciaga, Gucci and Chloe created looks that were high on ruffles without resembling a childish look. These sleek ruffles were more architectural than sweet — done in black, white, and gray for instant impact.. (L to r: Chloe, Gucci, Balenciaga)

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CRAVE or SAVEH

ave you ever really wanted that Marc Jacobs dress or Tory Burch handbag? Well, there’s a way to get a designer-quality clothes

and still have money left over. That’s where Icon comes in. Blake Lively and Victoria Beckham are three fashion icons that have a style that everyone wants. But before dropping $400 on Posh’s shoes, be sure to take a look at some of the steals that are more than affordable. By Cat Gulley and Alana Steinberg

Sunglasses, Pacsun

Sweater,Storenvy

Shorts,Fine Brand Shop

Shoes, BCBGeneration

SAVE

Sunglasses,Rayban

Top, Autumn

Cashmere

Shorts,Alice & Olivia

Shoes,Givenchy Blake’s quintessential effortlessness is the

reason she is beloved by women and men alike. Her chicness is always palpable, whether she is wearing a Lanvin suit or a cashmere sweater and skinny jeans. Even when she isn’t trying, Blake always looks put-together and chic.

CRAVE

Blake Lively

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CRAVE or SAVE

Blouse,W118

Clutch,Topshop

Pants,Topshop

Pumps,Aldo

Blouse,Equipment

Clutch,Victoria Beckham

Pants, Victoria Beckham

Pumps,Manolo Blahnik

SAVE CRAVEVictoria Beckham

Long past Posh Spice, Victoria Beckham is now a leading fashion designer, style icon, six-time Vogue covergirl. In recent years, after marrying soccer star and hunk David Beckham, Victoria has emerged on the fashion scene as an international trend-setter. Always glamourous, she is never caught without oversized sunglasses and stilettos.

Photo Credit: Polyvore, Asos, Topshop, Google Images

Spring/Summer 2013 17

Jumpsuit// L’AmourShoes // Steve MaddenHeadband // Nordstrom

earth

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it’selementalPC students model outfits inspired by the wonders of

nature

Models // Yael Lederman, Sabrina Udwin, Catherine Gulley, Jenna Wittich, Emily Slatkow

Photography // Alana SteinbergStyling // Laura Herman

H&MUA // Alana Steinberg and Nicole Baptista

Spring/Summer 2013 19

Dress // BCBG GenerationPurse // Tory BurchHeadband // Anthropologie

fire

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Tank // American ApparelSkirt // Teen Angel

Slip // Teen Angel

windSpring/Summer 2013 21

Tank // NordstromSkirt // LushNecklace // Turkish BoutiqueBracelet// Anthropologie

water22 Icon Magazine

Tank // LFBlazer // BCBGMaxazria

Pants // 7 Jeans

lightning

Spring/Summer 2013 23

paint meprettyLizzie Clemons, Class of 2014, shows off some of spring and summer’s hottest makeup trends.

Makeup // Nicole Baptista Photography // Alana Steinberg

pretty

The monochromatic trend seen in NYFW can be brought over into your makeup with one of this season’s hot colors, blue. A light wash over the eye with a darker liner perectly compliment any eye color.

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This vampy look combines two trends with a plum lip and a haute alternative to a nude eye, black eyeliner outline the crease. Reserve this look for a special night out.

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Inspired by Black Swan, this prima ballerine eye makeup looks professional with a top bun, but the pale lips bring an air of delicacy that contrasts the strong lines.

Spring/Summer 2013 27

A new take on the natural look imitates the sunset with a highlighted inner eye and warm, ombre colors.

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THE COMPLETE GUIDE:everyday makeup

1. After washing your face, apply a moisturizer with SPF.

2. Use a concealer brush to draw thin lines of concealer under your eyes, and then blend by lightly dabbing your under-eyes with your fingers or a sponge.

3. To hide blemishes, use the tip of a brush to dab on a little bit of concealer containing salicylic acid. Wait for it to dry, and then blend the outside edges with your fingers (Don’t dab right on the blemish, or you will remove the concealer).

STEP 2: Flawless1. Apply a dot of liquid foundation onto your forehead, cheeks, chin, nose, and neck.

2. Lightly spread the foundation in a circular motion evenly all over your face, along your jaw, and on your neck.

3. If you don’t need as much coverage, use a foundation stick like a marker to draw two thick lines above each eyebrow, either side of your nose, and along your cheek bones. Blend.

4. Apply powder foundation with a fluffy brush in a circular motion along your hairline and across your forehead outward from the eyelid, all over your cheeks, down your nose, along your jaw, and down your neck.

1. Whether you apply a cream blush with your fingers or a powder blush with a brush, circle upward and outward from the apples of your cheeks, along your cheekbones, toward your temples.

STEP 1: Clear

STEP 3: Rosy

Article // Nicole BaptistaPhotos // Mirella CardosoMakeup // Nicole Baptista

1. Apply eyeshadow primer all over your lids and brow bones.

2. Swipe cream eyeshadow across your lids and blend. Use a silvery white shade on light skin or a champagne color for medium to dark skin.

3. Dab the light color on the inner corners of your eyes for a big-eyed effect.

4. Apply a bronze shade in your creases with a flat shadow brush and blend downward (not up onto your brow bones), and then pat gold shadow on the center of your eyelids.

1. Buff your lips with a wet towel and apply lip balm.

2. Pout and squeeze a bit of gloss on the center of your lips. Pat the gloss outward with your finger, and then blot with a tissue. Repeat for a longer-lasting look.

STEP 4: Bright

STEP 5: Smize1. Place an eyelash curler as close to the roots of your lashes as possible, and gently pulse the curler forward bit by bit

through the tips of your lashes.

2. Line your upper lashes with a brown liner pencil and smudge it

upward with a thin shadow brush.

3. Apply two coats of mascara on top lashes and one coat on bottom lashes. Place the mascara wand on the base of your outer lashes and wriggle it upward and outward. Repeat on your lower lashes and wriggle the wand upward and slightly inward.

4. Optional: To make the look more dramatic, sweep the lid with a champagne-colored eyeshadow. Then, contour using a dark brown shadow in the crease. Extend the shadow to the corners of the eyes.

STEP 6: Pout

Spring/Summer 2013 31

Beauty Quick FixesBy: Lauren Salamon

We’ve all been in a situation where we simply don’t have enough time. Between studying, social lives, and perhaps more studying, the idea of taking time to apply a full face of flawless makeup often seems too time-consuming. The good news is that it can only take one

step to change the way your entire face appears- one product can take you from looking sleepy to wide-awake, from pale to glowing. Here are some of the best products to use when you are in a hurry and want to look your best in a flash.

The Problem: What is the quickest way to make my eyes look defined? I layer mascara,

but that just ends up leaving my lashes clumpy.

The Solution: Dior Diorshow Black Out Mascara, $25, Sephora & Dior CountersEven though a mascara may be doing its job of lengthening and creating volume, many formulas do not have a deep black color. Darkening lashes, however, make the eye appear to be more defined. This is the concept behind Dior’s Black Out Mascara. Only one or two coats of this mascara containing extreme-black kohl pigments make a big impact as soon as the wand touches your eyelashes.

The Problem: I’m looking pale. But not just normal pale… like the kind of pale that could easily make vampires jealous. I don’t have time to tan, so how can I perk up my face?

The Solution: NARS Mini Highlighting/Bronzing Blush Duo, $24, Sephora & NARS CountersLucky for us, the famed original NARS Highlighting/Bronzing Blush Duo now comes in a mini version for nearly half the price (since we probably wouldn’t have used up all of the product in the original anyway). Featuring a peachy-pink blush and a light shimmery brown bronzer, this luxe compact is small and portable. Simply use the brown color along the outer forehead, cheekbones, and jawline. Next, use the pink color to highlight the apples of the cheeks. This should be all you need to look glowing and refreshed in an instant.

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The Problem: I’m not the best at applying makeup, and I don’t feel comfortable with looking “made up.” What is something easy I can do to look presentable?

The Solution: Clinique Instant Lift For Brows, $16.50, Clinique CountersNeat, pretty eyebrows can make other facial features stand out. This product is special because it is double-sided, with one side being a light, pearly highlighter for under the arch of the brow, and the other a brown shade to fill in sparse areas of the brow. Because the product works just like a creamy pencil, it is easy for anyone to use and can change your beauty routine with a swipe of a pencil.

The Problem: When applying foundation, a brush makes the product look streaky,

and using my fingers to blend only seems to make the problem worse; what am I missing here?

The Solution: beautyblender, $19.95, Sephora.com (top), or Sephora Collection Precision Sponge, $12, Sephora (bottom)A pretty much foolproof way to apply foundation is to use a makeup sponge because the sponge can spread the foundation more evenly than a brush or fingers. Sponges are meant to be used to stipple foundation in a dabbing motion, unlike brushes, which only drag foundation across the skin. The easiest way to use the beautyblender and the Precision Sponge is to first dampen them with water so that they do not absorb too much of the product. While the beautyblender is much more well-known, and used even by professional makeup artists, the Sephora Collection Sponge seems to work just as well and can save a few dollars.

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Spring/Summer 2013 33

Catching up withBy Alexis Chestnov Scooter Braun

This man has one extraordinary resume. Not only is he the manager of Justin Bieber, but he is also the person who is responsible for discovering this pop star in the first place. On top of that, he is manager of PSY, Carly Rae Jepsen, Asher Roth, The Wanted, and manager of Cody Simpson, making this man quite the success. Scott “Scooter” Braun, 31 years old, is known all around the world for being a star in the music industry. Having grown up in a Jewish home in Greenwich, Connecticut, Scooter was first put in the spotlight in middle school. With the influence of his grandparents, both Hungarian Holocaust survivors, he made a short film entitled The Hungarian Conflict, a documentary about life for Jews in Hungary during the Holocaust. He submitted it to a contest for National History Day. Ranking highly in short film competitions throughout the country, Steven Spielberg took notice of Braun’s video. The Hungarian Conflict is now shown in the United States Holocaust Memorial Museum. With this accomplishment on his resume, Scooter continued his

school career. He went on to Emory University, where he played basketball until his sophomore year; he dropped out to pursue his career. Especially with the find of Justin Bieber, Scooter Braun’s career has skyrocketed globally. He now owns the record labels Raymond-Braun Media Group with Usher, and Schoolboy Records. I was fortunate enough to interview him amidst his crazy, exciting life. I found him to be very charismatic, as he spoke from the heart. He is a genuine person whose incredibly hard work has paid off and whom I respect very much. I am so appreciative of the time he gave me and touched by the relatable advice he offered.

1 Braun poses with Usher at his 30th Birthday Bash.2 Braun represents Carly Rae Jepsen, whose hit “Call Me Maybe” was numer one on the Billboard Hot 100 List for seven weeks.3 One of Braun’s most prominent artist is Justin Bieber, whose singles such as “Baby” have graced the charts for years.4 Adam Levine and Braun sing on stage at Bruan’s 30th Birthday Bash.5 Braun poses with a young Justin Bieber shortly after discovering him6 Braun smiles next to his client PSY at an awards ceremony

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Alexis Chestnov: Did you have any childhood influences that you think carried through into your inspiration to be what you are today?

Scooter Braun: As a kid, my parents played the biggest role- well, my parents and my grandparents. My grandparents are holocaust survivors so I’ve felt the need to make the most of everything because we came so close to not being here and my grandma is so thankful for everything. My dad doesn’t take no for an answer. If there’s something that can be achieved he does it. Also, when I was 18 I read a book about David Geffen and that made a role in me going into

entertainment.

AC: What was your major in college?

SB: I majored in philosophy and business, but was only in college for a year.

I dropped out about sophomore year. When I was 20, it was too much to be in school and keep up work at the same time. I always said I would go back if things didn’t work out, but I kept pushing. I actually still would like to go back to school [one day]. You don’t go to college to get a degree; you go to have experiences, and I feel like I missed out on those different experiences. It’s frustrating that I never finished.

AC: Was there ever any thought about going into an industry other than the entertainment industry?

SB: I’ve always been a cereal entrepreneur, not a music person necessarily. We’re most known for our music

because clients are so famous. I’ve always been an entrepreneur at heart. [I am inspired by] when David Geffen said [the music industry is the] “avenue to everything else.” You can reach television and art if you’re successful in music, and it’s faster

than getting into the film business.

AC: How did you find out about Justin Bieber and know that he had what it takes to make it big? How did you get in touch with him?

SB: I was consulting for Akon on a different artist, and he was singing Aretha Franklin’s Respect. I clicked on another video on Youtube, and there was someone singing, and when the image opened up big, it was a 12-year old boy. He sang with soul, so I watched other videos, and just went crazy. Two weeks before that, I went to a basketball game with my friend Chaka Zulu, Ludacris’ manager, and I said that I want a kid with an angelic voice. My gut went crazy because I knew (the guy from the video) was the kid. So I spent the next 48 hours tracking his mom down and flying them on first flight.

AC: If you could describe your current life (style) in 3 words, what would you say?

SB: Adventure, grateful, and positive

AC: If you could give advice to a high school student, what would you say?

SB: My advice to a high school student is don’t let anyone ever tell you you’re too young to do something, but also realize in the grand scheme of things you have a long journey ahead of you and you don’t have to rush into the moment. Don’t wait to go into something but be strategic about it, knowing when you start you don’t have to finish tomorrow. It’s the little things that make the difference. That’s my biggest advice. Also, before you start, just figure out where you want to end because sometimes you achieve one goal and you’re onto the next, so you gotta take a moment to breathe. It’s okay to fail; you only need one success for them to call you a genius. Just keep pushing. All of you have the capability to be called a genius- you just have to push it.

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When I told my mom I wanted to be best friends with Maude Apatow, I never thought we’d be eating froyo together a few months later. Maude, who is the daughter of Judd Apatow

and Leslie Mann, is already on her way to distinguishing herself as Hollywood’s newest it-girl. Maude’s Twitter profile, with over 140,000 followers, is full of funny and poignant observations about being a teenager. With roles in her dad’s movies This is Forty, Knocked Up, and Funny People, a new job writing and interviewing for Hello Giggles, and feature in Teen Vogue, Maude does not seem like the typical high school freshman - the refreshing part is that she is. Maude arrived to our meeting in the idyllic town of Pacific Palisades after school. Fresh-faced and willowy in a blue floral dress and loose sweater, Maude was both effortlessly beautiful and immediately warm and inviting, putting me at ease with a hug hello and asking me to sit down. Although her face was familiar as a combination of both of her famous parents, and from her movie roles, she gave me the feeling that we were just two teenage girls hanging out on a beautiful California afternoon.

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Check OUt Ali Oshinsky: Thank you for doing this for me, Maude. Ok, here it goes. At fifteen, you already have quite an extensive resume. Having been in movies and around celebrities your whole life, how did you start interviewing people on your own?

Maude Apatow:: So, I had Twitter. I didn’t really think about blogging or anything like that, I just didn’t think to. And then Sophia Rossi, who is one of the founders of HelloGiggles emailed me and she was like, you should totally write for our website! And at that point, the website hadn’t even started yet. But, she said, our website’s gonna open in a few months, so when it does I’d love for you to write stuff or interview people and I was like, sure! And that’s kind of how it started. So I did The X Factor with Sofia, and she’s been a huge help in making all of that happen.

AO: On top of doing all these things and your interviews, you’re in high school – you’re a freshman, right?

MA: Yeah.

AO: How are you liking high school so far?

MA: High school? I like it so much better than middle school. Middle school was really awful. High school is a lot better – I get to pick the classes I take, I can control who I want to see now. In middle school, I didn’t.

AO: On top of dealing with getting out of high school unscathed, you’ve also entered the online world through Twitter. I know you’ve had a lot of really cool, interesting interactions on Twitter from following you, but also, you probably get some of the negative side. Do you think the good parts of social media for our generation outweigh some of the negative backlash?

MA: I think Twitter has always been good to me. I feel like if I didn’t start my Twitter I wouldn’t have done interviews. Ninety percent of the time people are nice, and then sometimes people are so, so mean. It’s rare, but people will be so mean that I’ll stay off Twitter for like, two weeks. And just, cause it’s…so awful. When One Direction tweeted me, the fans just attacked me. They’re vicious – it’s awful! But…I think social media has been good to me. Really good. When I post an article, I may get five comments that are bad, and then two hundred that are great. You always remember the two bad ones, but people are really so nice, especially on Twitter, because people won’t follow me if they don’t like me.

So, most of the time people tweet at me who are nice. I think social media is good and also bad. I wrote an article about how I’m addicted to Twitter and it’s horrible because I could just spend hours on Twitter.

AO: I read that! And it’s true – it’s something our generation kind of has to deal with: living in the real world versus living online.

MA: And talking to people on Twitter! Sometimes I wish I didn’t have to go to school and I could just talk to those people. There are so many people who I’ve met on Twitter who I’ve met later, and they’re all so nice. It’s great.

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AO: Is it weird to think that you have fans in random places?

MA: I don’t even know – it’s SO weird! I think it’s scary, too. Because you don’t know if they’re even real or…it’s so scary. I read all of the tweets that I get, and I don’t know, it’s cool that some people are like: hello from England! I think that’s really cool most of the time.

AO: I know you have a close relationship with Lena Dunham, and her show Girls has kind of been getting some criticism for being a very raw, uncomfortable depiction of female life. What do you think it will be like when our generation is that age? What will be our problems?

MA: I think it will be similar. I think , the great thing about Girls is that the four girls are each different, and that Lena is different from Marni…and I think that being able to watch each different personality makes it easy to relate to. So I think that the basic issues will be similar, even in the future. But we’ll see.

AO: You were in Teen Vogue recently as a Style Profile. Where do you get inspiration for your personal style?

MA: You know, everyone at my school kind of dresses the same, and a lot of the time I just try to blend in and dress like everyone around me. But then celebrity style influences me also. I love the way Alexa Chung dresses, she’s so cool, and I like Tavi, she’s the coolest. I love how her style has that 50’s-60’s mod look – M-O-D mod not Maude. Also Tumblr and the website Lookbook, I like to look on those and get outfit inspiration. I take all my mom’s clothes. I’d say

my mom’s my biggest style inspiration. I wear all of her clothes all the time! She has the best clothes.

AO: I love your nails, by the way! I’ve been staring at them – where did you get them done?

MA: Thanks! I got them done in London – there’s this place Wah Nails. It’s not gel nails, it’s just nail polish. My nails are really disgusting and long though – we got back from London last week. We went to Paris, Berlin, and London to promote This is Forty.

AO: Do you travel a lot for promotion?

MA: Not usually, but it was a lot of fun!

AO: You’ve done so much already and you’re only fifteen! Do you have any clue yet what you want to be when you grow up?

MA: Yeah. I think I want to write and direct. I love that Lena writes, stars in, and directs her own stuff. My dad always says, you should write your own movie to act in, your own material, and I think that’s what I’m going to try to do.

AO: Thank you so much for meeting with me and letting me interview you!38 Icon Magazine

whoopie piesSierra Conine of The Blonde Baker shows Icon how to make Spring-inspired treats.

Whoopie Pies

Frosting Filling

2 & 1/4 cups all-purpose flour½ teaspoons baking powder

½ teaspoon salt4 tablespoons unsalted butter, at room temperature

4 tablespoons vegetable shortening½ cup granulated sugar

½ cup packed light brown sugar2 large eggs

½ cup buttermilk2 tablespoons milk

1 teaspoon baking soda1 teaspoon white vinegar1 teaspoon vanilla extract

A few drops of green food coloring

3 & ½cups confectioner’s sugar1 cup of unsalted butter

1 teaspoon vanilla 1 teaspoon milkPinch of salt

Garnishes½bag of white chocolate chips

A few drops of green food coloringGreen and white Non-Pareil Sprinkles

Clover-shaped candies

1. Preheat oven to 375ºF. In a medium bowl, whisk the flour, baking powder and salt together.

2. With the paddle attachment of your mixer, beat the butter, shortening and both sugars on medium speed in a mixer until light

and fluffy, about 3 minutes. Add the eggs and buttermilk and beat until combined.

3. Combine the milk, baking soda, and vinegar in a small measuring cup. With the mixer on low, add the milk mixture

to the batter along with the flour mixture. Beat just until everything is combined. Add the vanilla and beat on medium for 2 minutes, until completely combined. Add food coloring until desired color.

4. Using a large Ziploc bag, pipe the batter into dollops onto a cookie sheet (see photo). Bake for ten minutes or until golden brown.

5. While the pies cool, begin preparing the frosting. Combine butter and sugar until smooth. Then add vanilla, salt, and milk.

6. Pipe the frosting between two pies and roll in green and white non-pareil sprinkles.

7. Melt white-chocolate chips and stir in food coloring until desired color. Drizzle onto pies using a Ziploc bag.

Dollops should be about the size of a tablespoon.

Tag photos of your whoopie pies with #sierrassweets and @iconmagpC

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staff listMAGAZINE

Editors-in-ChiefLaura Herman

Alana Steinberg

Creative DirectorLeti Vazquez

StaffNicole BaptistaEllie BotomanKylie Cawley

Mirella CardosoAlexis ChestnovLizzie ClemonsSierra Conine

Nicole Farchi-SegalCatherine Gulley

Laura Sky HermanGinger HollanderYael Lederman

Tai LewisAli OshinskyIsa Riquezes

Lauren SalamonRuchika Sharma

Roshni SinghYuwei Sun

AdvisorsMr. Hoffman

Mrs. Zingariello

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