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Background
• What is an Internet Phone / VoIP?– Voice over Internet Protocol
• What is Vonage?– $30 / month– 270,000 customers– 25% of VoIP Market– $30 M in sales for 2003
Vonage / VoIP Limitations
• Some Connectivity Instability (Related to ISP)
• Lack of faith by users
• Not accessible in all cities– Currently 200 US cities
• Potential security risks– Confidential Information
http://www.vonage.com/features.php
Vonage Features
Virtual Phone Number
Traditional Phone Uses + New
Features!
www.fcc.gov - Kevin Werbach - Supernova Group LLC
Telephony
Broadcast
Cable
Wireless
Data
Traditional View
DataVideo
Web
Voice
E-mailFile
TransferCab
le
Wire
less
Satell
ite
Fiber
Content
Devices
Apps
Users
Future View
Porter 5 Forces Model - Background
1. Bargaining Power of Consumer
2. Bargaining Power of Supplier
3. Threat of New Entrants
4. Threat of Substitute Products
5. Intensity of Competitive Rivalry
Porter 5 Forces Model – Application
• Information accessibility & ease of use Increase in customer bargaining power
• More competition among suppliers Less supplier bargaining power
• Use of existing networks lowers barriers to entry High threat of new entrants
• People currently have many substitute products, but convergence obviates them
• LOTS (small and big companies) Increased competition
Pace of Business
• Winners Win Bigger, Losers Lose More!
• Level Playing Field– Image (personal/company) Manipulation
• Many companies can join, but few will succeed
Peer to Peer
• Virtual Meetings
• Total Integration of business – People, Technology, Business
• Easier to make partnerships with others
• As networks grow, location loses importance
Assumptions
• Business Assumptions about the future– Cities will be networked wirelessly– Virtual offices will grow in importance
• Vonage phone plays into these trends perfectly
Wow!!!
• Industry Transformation– Virtual Management– US Producer of Thought and Innovation– Production of goods moves to less developed
countries
Industry Example
• Development of new Internet System• Challenge:
– Budget Constraints– Time Constraints– Management Challenges
• Opportunity– 3 for 1 temporary software developers outside US– Allows higher paid workers in US to be designers– Increased hours per day (24 x 7)– Ease of communication facilitation of management
Take Away
• The convergence of Voice over IP and existing technology has the potential to break down national barriers in business creating an increasingly global marketplace, where advanced countries can focus on the creation of ideas, while utilizing production facilities in developing nations – maximizing overall productivity