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VP External Affairs goals for the year: 365 Marketing Plan 

Throughouttheyear:

•  UpdateFacebookandTwitteraccountsatleasttwiceweekly

•  Advertiseeventson“Classof…”FacebookviaPanLovepage,aswellasotherUniversityentities(USFRec,NewStudentConnections,Oracle,Marshall

Center,etc.)

•  ChalkaroundcampusoneweekbeforeanyPanhellenicevents.

•  FlyeraroundcampusoneweekbeforeanyPanhellenicevents.

•  BullMarketboothsfirstWednesdayofeachmonth.

November/December

•  SendoutMarketingTeamapplication

•  MeetwithUSFDepartmentstostrengthenPanhellenicbonds

•  Update365MarketingPlanfornextExternal•  December:PreparetrainingforMarketingTeam

NewExternalAffairsistransitionedinDecember.

January

•  FinalizeMarketingBudgetwithVPAdmin

•  InterviewsforMarketingTeam

•  HostMarketingTeamtrainingwithaTeamPacket

•  Finalizemarketingplansforthespringsemester

• SpringWeekofWelcomeevent

•  OrderSpringVal-U-Bullad

February

•  MeetwithSteveLong,campuspublisherdesigner,firstweekofFebruaryto

discussplanforrecruitmentbooklet

•  Lookatoldbooklets;developthemeandconceptforbooklet

•  Meetatleastbi-weeklywithSteve

•  Lookintogiveawaysorderedlastyear;decidewhattoorderthisyear

March•  Finalizeandorderallflyersforrecruitment

•  Confirmproofsforgiveaways(pens,sunglassstraps,etc.)andorder

•  Deadlineforchapterstosubmitpicturesforbooklet

•  HostPRevent/InformationalSession

•  SendGoGreekshirtorderformtochapters

•  SendoutPanhellenicPerceptionSurvey

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April

•  WorkwithVPDevelopmenttodesignPanExecbags,Execshirts,PiChi

bags/shirts

•  OrderGoGreekshirts•  DesignPotentialNewMemberbag,ororderfromyearprior

•  HostPRevent/InformationalSession

•  TurninpaperworkforHframesaroundcampus

May

•  Bookletsenttoprintersbythe1st 

•  Uconnectprofilefornewstudentsupandrunning

•  CreateFacebookprofilepicture/Timelinecoverphotoforrecruitment

•  Finalizepanwebsite(noPiChis,updatechapterinformation)

•  OrderUSFPlannerAdifExecutiveBoarddecidestoadvertise

June

•  Distributeadvertisementsaroundcampus

•  UpdatePROGOStudentNewsletterseveryTuesday

•  DistributeHFrames

•  PostinformationtovariousUSFconstituentFacebookpages

•  PaperworkforMarshallStudentCenterBanner

•  UploadrecruitmentbookletviaISSUU

•  HostPRevent/InformationalSession

•  PurchaseFacebookad•  ContinuetomarketPerceptionSurvey

July

•  Restockflyers

•  Continuouslypushrecruitmentviasocialmedia

•  HostPREvent/InformationalSession

•  OrderPotentialNewMembershirtsforBidDay

•  Beginorganizingtransitionbinder

August

•  BullMarketeachWednesday

•  Updaterecruitmentapproachingviasocialmedia

•  HostPREvent

•  PromoteoutsideorganizationeventsduringWeekofWelcome

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September

•  Closeperceptionsurvey/analyzeresults

•  PlanPRWorkshopwithchapterPRchairstodiscussresults

•  Thankyounotestothosewhoassistedwithmarketingrecruitment

October•  HostPRworkshopwithchapterPRchairs

•  MeetwithUSFDepartmentstostrengthenPanhellenicbonds(thiscontinues

throughNovember)