Upload
brmccann
View
165
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
Vice President of Public Relations
Who, What and How
Southern Division TLI Aug 2012
Presenter: Barry McCann
Agenda
IntrosRole and responsibilitiesChecklistSituations you may faceResources for successQuestions/Discussion
3
Presenter: Barry McCann
Advanced Communicator Silver Pikes Peak Toastmasters VP of Public Relations District 26 Southern Division Area 1 Governor New Initiatives Leader at Current USA and PaperDirect LinkedIn and Twitter: just search for Barry R. McCann Fav music group: Porcupine Tree Aspiration: become a self-sufficient small business owner
4
NameClub infoWhat you do for work (or not)Favorite musical groupYour aspiration
Your turn! (30 seconds each)
5
Role & Responsibilities
Toastmasters Club Constitution for Member Clubs, Article VII: Duties of Officers, Section 4
The vice president public relations is the fourth ranking club officer and is responsible for developing and
directing a publicity program that informs individual members and the general public about Toastmasters
International.
6
Kion KIU signifi?
7
Role & Responsibilities
You’re the club link to the outside world notify the public of your club’s existence wield the club communication tools communicate from TMI to the club
8
Connect with the local community
Publish club meeting times & locationMake club visible in local event calendarsCreate the club newsletterPost on social media sites
9
Create & maintain the Web site
Core club information for visitorsNews & events for membersRecognition for achievements
10
Manage the club brand image
Make consistent with TM InternationalEnsure professional look in publicFacilitate members’ use of brand
11
But what are your real goals?
attract new visitorscreate opportunities for outside speakingestablish a positive reputation
12
Exercise 1: Setting Goals
Count to 1,2,3Create three PR goalsHow will you do this?How will measure success?
13
Common Situations
“Nobody seems to notice ....”
“I just don’t have a lot of time for this ....”
“I don’t know if this is working ....”
14
Exercise 2: Overcoming Barriers
List the three biggest challenges in your club How can your role as VP of PR work to overcome
these?
15
Resources
Achieving Success as VP of PR The VP of PR Role PR FAQs Developing a PR Calendar Toastmasters Branding Web sites Logos Images
16
Questions/Discussion
17