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Vietnam Supply Chain
Media Kit
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Content ofthe Magazine
Welcome to Vietnam Supply Chain Magazine. We are the only
bilingual publication dedicated to covering the full range of
issues impacting the region's supply chain.
In every issue, we cover the news, trends and best practices
that will help manufacturers and logistics players make better
decisions about their Vietnam supply chain.
Our subscribers are decision-makers from major foreign and
domestic companies with operations in Vietnam. Many of them are
members of the Vietnam Supply Chain Community. We reach executives
at manufacturers, 3PL's, distribution centers, retailers and key
government officials. These executives make critical buying
decisions for the products, services and technologies that are
instrumental in moving, storing and tracking product through
Vietnam’s supply chain.
Our editorial keeps readers up to date on the latest thought
leadership and trends in logistics, warehousing, technology,
infrastructure, retail operations and shipping through the Vietnam
supply chain. We rely on seasoned experts and professional
journalists to provide insight into the key issues impacting
Vietnam's supply chain.
If you provide supply chain or logistics related products,
services and software to the Vietnam market, there’s no better
magazine to deliver your message than Vietnam Supply Chain. We hope
you will let us connect you to the decision makers you want to
reach.
Kindest regards,
The Editorial TeamVietnam Supply Chain Magazine
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ReachThe Vietnam Supply Chain Community has over 9,000 followers
throughout Vietnam. All of our community will receive a digital
copy of our magazine and it will also be placed on our website for
download. Print copies are available to paid community members and
subscribers. The magazine will also be available in selected
locations in Vietnam such as airport business lounges, foreign
chambers and consulates, hotel lobbies and newsstands. Our selected
partner organizations such as Supply Chain Asia will also make the
magazine available to their members.
OthersFinance, Accounting
DistributionIT
General ManagementSales, Marketing, Public Relations
HR, AdminLogistics
Procurement, Purchasing, SourcingSupply Chain, Operations
2.3%3.1%3.1%3.8%
7.7%9.2%
12.3%16.2%
17.7%24.6%
Banking, Financial servicesIT, Software
Retail, Distribution
Health, PharmaceutialTextile
Consultng, Legal
Transportation
Energy
Trading
OthersTechnology, Electronics
Logistics service providerCPG, F&B
1.81.9
3.33.63.8
5.26.6
8.58.9
12.113.3
22.528.2
Vietnam ReachVietnam Supply Chain Community members are located
in the key places where international business is done in Vietnam.
We will ensure the magazine reaches the people and places where
supply chain matters.
Asia ReachThrough our partnership network the magazine will also
land in the hands of supply chain decision makers throughout Asia,
including key locations such as China, Singapore and Hong Kong.
Job Function ReachThe job functions we reach are well
representative of key positions in the supply chain. The majority
of our community members and target readers for the magazine are
involved first hand in operational roles. They run factories and
manufacturing centers, engage in procurement and sourcing, provide
transport and warehousing services and engage in IT, Finance, HR,
Marketing and General Management roles in Vietnam.
Industry ReachOur community and target readers are engaged in a
wide spectrum of industries typical to Vietnam, with an
international focus. These include logistic service providers,
FMCG, Health and pharmaceutical, retail distribution, energy and
electronics. Our industry focus is representative of industry
growth in Vietnam and we intend to grow out readership in that
direction.
3.7%
14.8%
31.4%8.5%
7.7%
7.4%10%
16.6%
Hanoi
Locations in Vietnam
Hai PhongDanangHCMCBinh DuongBien HoaCan ThoOthers
Newstand8% Singapore
14%
Hong Kong14%
US7%
EU6%Australia
6%China11%
India7%Taiwan
3%
Thailand3%
Korea4%
Japan3%
Indonesia3%
Middle East5%
Philippines3%
Malaysia3%
Geographical distribution
Why Advertise in Magazine?• We are the only magazine covering
modern best practices in supply chain in Vietnam• Comprehensive and
targeted distribution to key decision makers in Vietnam•
Competitive and localized advertising rates to fit the market
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Individual ReachThe positions we reach through our community and
magazine are highly targeted to supply chain decision makers in
Vietnam. They represent the leading brands and players in their
field and often contribute their experience and insight through
speaking at events or writing on commenting in our magazine.
Vietnam Reach• Adidas GroupCountry Manager, Vietnam
• Agility General Director
• APL VietnamManaging Director
• BP VietnamDirector
• Canon VietnamDirector
• CarrefourSourcing Director
• Coca Cola company VietnamSupply Chain Manager
• Dutch Lady VietnamLogistics Manager
• Ericsson Vietnam CompanyPresident
• Ernst and YoungDirector of Tax and Advisory Services
• Exact Software VietnamGeneral Director
• FujitsuLogistics Manager
• Honda VietnamImport/Export Manager
• IBM VietnamImport/Export Manager
• Intel VietnamLogistics Manager
• Nike VietnamOperations Manager
• Pepsi VietnamSupply Chain Director
• PioneerGeneral Manager
• RZB Bank AustriaGeneral Director
• Schenker VietnamDirector
• TNT ExpressVietnam General Manager
• Unilever VietnamSupply Chain Manager
• UPS VietnamMarketing Manager
• Yamaha VietnamPurchasing Manager
International Reach• Cathay Pacific Director
• Daewoo InternationalVice President
• Emirates Shipping linePresident
• Ford Motor CoDirector
• Hong Kong Shippers CouncilGeneral Director
• IBMVice President
• Kenwood electronics SingaporeFinance Manager
• LenovoExecutive Director
• MaerskCEO China
• Mc KinseySenior Consultant
• NokiaLogistics Director
• Proctor & GambleCountry Manager
• RabobankVice President
• StarbucksSupply Chain Director
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2012Editorial CalendarSupply Chain Vietnam Magazine aims to
provide the latest news, insight, thought leadership and coverage
into key trends impacting Vietnam’s supply chain. We rely on our
broad network of community members to provide expert analysis and
insight into the key issues. We also employ professional writers to
explore in depth topics through regular feature stories. Each Issue
also contains interviews with supply chain executives, company
profiles and commentary pieces from supply chain insiders.
Learn . Share . Network
Jan/Feb March/April May/June July/Aug Sept/Oct Nov/Dec
Editorial Deadline
Ad Booking Deadline
Ad Material Deadline
Print Submission
Printing Date
Some or all ofthe following will appearin each issue:
Features(subject to change)
Regional Focus
11/26/2011 1/28/2012 3/25/2012 5/27/2012 7/29/2012 9/30/2012
12/10/2011 2/11/2012 4/8/2012 6/10/2012 8/13/2012 10/7/2012
12/17/2011 2/18/2012 4/15/2012 6/17/2012 8/1/2012 10/14/2012
12/20/2011 2/26/2012 4/ 29/2012 7/1/2012 8/26/2012
10/28/2012
1/7/2012 3/4/2012 5/6/2012 7/8/2012 9/2/2012 11/4/2012
2012 – The Year Ahead Logistics Education Supply Chain IT
Domestic Transportation Retail Distribution Security/Supply Chain
Risk
Sourcing & Procurement Green SCM Industrial & Logistics
Property Air Freight Technology Ports and Terminals
Material Handling Top Consultants Packaging Trends Cold Chain
Free Trade Zones HR & Training
Feature Stories
Special Features
Commentary
Event Coverage
Research Focus
News Round-up
Case Studies
Company Profile
Executive Profile Charts and Numbers"
Interviews Book Reviews
Q&A
Executive Appointments
Hanoi and Area Other Vietnam Laos & Cambodia Malaysia India
Indonesia
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PrintAdvertising Supply Chain Vietnam publishes each bimonthly
issue in both print and electronic format. A PDF version of the
magazine can be downloaded from our website. Our newsletter will
announce the release of each issue and make the download available.
Members of our community and qualified subscribers will receive
print copies of the magazine.
www.vietnamsupplychain.com
• For small companies with big ambitions we also offer the
option of being part of our magazine for only US$50 for a
classified listing, or $250 per year.• We can also provide
professional advertisement design for an additional fee. In
addition to standard advertising we also provide other services
such as advertorials and custom inserts.• To book an ad or inquire
about integrated marketing packages, please send email to:
[email protected] Mr. Hai Nguyen or call +84 903 620
472 +84 908 559 577
• The booking deadline is approximately one month ahead of each
issue. Discounts apply per issue for available for multiple
insertions. (Price in US $)
Double Page Spread
1x US$ 2,0003x US$ 1,8006x US$ 1,600
Back Cover
1x US$ 1,4003x US$ 1,2606x US$ 1,120
Inside Cover/Key Position
1x US$ 1,2003x US$ 1,0806x US$ 960
Full Page
1x US$ 1,0003x US$ 9006x US$ 800
1/2 Page
1x US$ 6003x US$ 5406x US$ 480
1/3 Page
1x US$ 5003x US$ 4506x US$ 400
1/4 Page
1x US$ 4003x US$ 3606x US$ 320
1/8 Page
1x US$ 2503x US$ 2256x US$ 200
230 x 290(mm)
230 x 290(mm)
115 x 290(mm)
230 x 145(mm)
230 x 290(mm)
115 x 72.5(mm)
230 x 290(mm)
75 x 290(mm)
57.5 x 290(mm)
115 x 145(mm)
230 x 72.5(mm)
230 x 96(mm)
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DigitalAdvertising
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WebsiteVietnamsupplychain.com is the leading online portal for
news and information about Vietnam supply chains. We receive
thousands of visitors every day who rely on our site for news,
event information and insight into the growing supply chain in
Vietnam. The portal is also a way for our community to interact,
learn about upcoming events and download our publications. Our site
is an excellent opportunity to reach a targeted audience and drive
sales leads. Our web statistics help you understand the reach of
your advertisements.
NewsletterThe Vietnam Supply Chain Community e-newsletter is
sent out every two weeks with a potential reach of 17,000
individuals. The newsletter provides news and event updates and
offers the opportunity for sponsors to reach out to a targeted
community on a regular and personalized basis. As with web
advertising the benefit of sponsoring this newsletter includes the
ability to measure click through and return on investment of your
marketing dollars.
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