SYLLABUS

of

MASTER OF BUSINESS ADMINISTRATION

(With effect from 2005-2006)

Visvesvaraya Technological University, Belgaum

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Web: www.vtu.ac.in a-Mail: info(u)vtu.ac.in

Price: Rs. 30/-

For Copies : REGISTRARContact: Visvesvaraya Technological University,

"Jnana Sangama", BELGAUM

Published by: REGISTRARVisvesvaraya Technological University,

"Jnana Sangama", BELGAUM

© Copyright 2005-2006

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I SEMESTER

MANAGEMENT AND BEHAVIOURAL PROCESSES

Sub Code : 05MBA 11 IA Marks :No. of Lecture Hrs / week : 04 Exam Hours :Total no. of Lecture Hrs : 56

SECTION - A

Exam Marks :

503 Hours100

MODULE I f' (06 Hrs)Management theory and practice - definition of management - nature,purpose and functions - management: science or art - systems approach tooperational management - the functions of managers - systems model ofmanagement - factors responsible for increasing significance of management- managerial roles - Fredrick Taylor and scientific management - Fayol:father of administrative management theory - the emergence of behavioralsciences - the Hawthorne studies - recent contributions to managementthought - Peter Drucker - social responsibility of managers

MODULE 2 3 (06 Hrs)PLANNING - the nature of planning - types of plans - steps in planning -the planning process - objectives - MBO - the process of managing byobjectives - strategies - policies - planning premises - decision making -search for alternatives - evaluation of alternatives - selection of analternative - programmed and non programmed decisions - modemapproaches to decision making under uncertainty - decision trees

MODULE 3 (05 Hrs)ORGANIZING - nature of organizing and entrepreneuring - formal andinformal organizations - organizational structure and departmentation - spanof control - decentralization - delegation of authority - the art of delegation- matrix organization

MODULE 4 (04 Hrs)STAFFING - definition - the systems approach to human resourcesmanagement - overview of staffing function

MODULE 5 (08 Hrs)LEADING - human factors and motivation - motivation and motivators -the carrot and stick theory of motivating - basic theories of motivation -McGregor's theory X and Y - Maslow's need hierarchy - hygiene approachto motivation - relative analysis of theories - Leadership - definition -ingredients - trait approaches to leadership - leadership based on the use ofauthority - Likert's four systems of management - the managerial grid -Robert Blake and John Mouton model - committees - nature of committees- reasons for using committees - types - merits and demerits

MODULE 6 (06 Hrs)CONTROLLING - the basic control process - critical points and standards -control as a feedback system - requirements of effective control

1

SECTION - B

MODULE 7 (07 Firs)ORGANIZATIONAL BEHAVIOR - nature - scope - perspectives and

challenges - perception and individual decision-making - foundation of

individual behaviorLEARNING - definition - theories of teaming - some specific

organizational applicationsPersonality - definition - determinants - personality traits - types - from

concepts to skills - personality attributes influencing OB

Perception - meaning - factors influencing perception - the link between

perception and individual decision making - creativity and innovative

behavior - decision making in organizations

MODULE 8 (08 Hrs)VALUES, ATTITUDES AND JOB SATISFACTIONValues - definition - importance of values - sources of our value systems -types of values - loyalty and ethical behaviorAttitudes - definition - sources of attitudes - types of attitudes - cognitivedissonance theory - from concepts to skills - changing attitudesJob satisfaction - meaning - measuring job satisfaction - determinants -

effect of job satisfaction on employee performance

MODULE 9 (06 Hrs)

FOUNDATION OF GROUP BEHAVIOR - defining and classifying groups

- stages of group development - internal influence of group - group

structure - group decision making.

Case Analysis on Management & Organizational Behaviour

NOTE:The syllabus is divided in the ratio of 60:40 for management and behavioral

process respectively and as such in the examination, the paper should be with

section A and section B with 5 questions in section A and 3 questions in

section B with instructions for answering any 5 questions choosing minimum

of I from each of the sections.

RECOMMENDED BOOKS:`1. Management - A Global Perspective - Harold Koontz, Heinz Weihrich

- TMH 6" edition, 2004,l. Management - Hellierigel - Thomson Learning, I0/e, 2004

?Organizational Behavior (Concepts, Controversies , Applications) -r 3 ! Stephen Robbins - Pearson Education / PHI, I1/e, 20054. Organizational Behavior , Fred Luthans, McGraw Hill, 10th edition,

2005

REFERENCE BOOKS:1. Management : Tasks, Responsibilities , Practices - Peter F Drucker -

Harper Business , Harper Collins Publishers

2

2. Modern Management - Samuel Certo - Pearson Education / PHI, 9/e,2002

3. Management - Richard Daft - Thomson Learning, 5e, 20024. Principles And Practices Of Management - L M Prasad - Sultanchand

And Sons, 2003

5. Principles of Management - Tripathy & Reddy - TMH Publications,3/e, 2005

6. Understanding Organizational Behaviour, Udai Pareek - Oxford, l/e,2003

7. Management - Robbins - Pearson Education / PHI, 17/e, 20038. Organizational Behavior - Human Behavior At Work - John W

Newstorm, Keith Davis - Tata Mcgraw Hill Publishers, I I /e, 20049. Management And Behavioral Processes - K Shridhar Bhat - Himalaya

Publications, 1/e, 200510. Management - Ricky W Griffin - Biztantra, 8/e, 200511. Management - Stoner, Freeman, Gibert - Pearson Education / PHI, 6/e,

1999.

MANAGERIAL ECONOMICS

Sub Code : 05MBA 12 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours :3 HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100

VKIODULE 1(07 Hrs)

Introduction to Economics: Managerial Economics- Nature, Scope, &significance. Role of Managerial Economist in decision making-Relationship of Managerial Economics with functional areas of business

MODULE 2 (07 Hrs)Concepts, Objectives of the firm, alternate objectives of firm, firm &Industry.

Theories of firm, Managerial theories: Baumol's model, Marris's Theory,Williamson's theory.

Behavioural theories: Satisfying Behaviour, Simple model of Behaviourism.

MODULE 3 (07 Hrs)Fundamental Principles Of Managerial Economics: Opportunity Costs,Incremental, Time perspective, Discounting and Equimarginal principles.

, /MODULE4 (07 Hrs)

V Demand analysis, Law Of Demand, Exceptions to law of demand, Elasticityof demand- Price, Income & Cross elasticity. Uses of elasticity of demandfor Managerial decision making. Measurement of elasticity of demand.Advertising and promotional elasticity of demand.Demand forecasting: Meaning & Significance.

3

MODULE 5 (07 Hrs)

Production analysis: Concepts, production function: Single Variable & Twovariable Function. Total, Average, & Marginal Product. Law of diminishing

returns, returns to scale.

MODULE 6(07 Hrs)

Costs & Revenue functions, Short run and long run cost curves, combination,

expansion path.Economies and diseconomies of scale. Law of supply, Elasticity of supply.

MODULE 7(07 Hrs)

Market Structure: Perfect Competition, Features. Determination of pricing

under perfect competition.Monopoly: Features, Types of monopoly, monopoly power, Pricing under

monopoly, Price discriminationOligopoly: Features, Kincked demand Curve, Cartels, Price leadership.Monopolistic Competition: Features, Pricing Under monopolistic

competition, Product differentiation.

Descriptive Pricing Approaches: Full cost Pricing, Product Line Pricing,Pricing Strategies: Price Skimming, Penetration Pricing, Loss leader pricing.

MODULE 8(07 Hrs)

Profits- nature, measurement, break even analysis.

RECOMMENDED BOOKS:1. Dominick Salvotore: Managerial Economics in Global economy 4' ed

kw Thomson Publication, 2004'Qr 4 ^c Dr D M Mithani: Managerial Economics Theory apd Application" d Himalayan Publication, 2/e, 2005 -^ 70 jo C.xw`'rd

3. Craig Peterson & Cris Lewis Managerial Economics 4th edition Pearson

Education / PHI, 20032, 9(' D N Dwivedi Managerial Economics, 6" ed, Vikas Publication, 2005

Q5 Managerial Economics - Varshney & Maheshwari - Sultanchand, 2003

REFERENCE TEXT:I. Managerial Economics - M.L.Trivedi - TMH2. Managerial Economics, Yogesh Maheswari, Prentice Hall, 2nd ed3. Economics for management texts and cases - Misra and Puri, HPH4. Micro Economics Theory & Application - G S Maddala, TMH, 2d ed5. Micro Economics, Dominick Salvotore, Oxford publishers, 4/c, 20046. The New Managerial Economics - William Boyes - Biztantra, 20057. Managerial Economics - Keating & Wilson - Biztantra, 2003-2004

4

STATISTICS FOR MANAGEMENT

Sub Code : 05MBA 13 IA MarksNo. of Lecture Hrs / week : 04 Exam HoursTotal no. of Lecture Hrs

3ODULE 1

:56 Exam Marks

Introduction to Statistics : Definition of Statistics - Importance and Scopeof Statistics - Functions of Statistics - Statistical Investigation - Limitationsof Statistics - Distrust of Statistics - Statistical Data: Primary and Secondarydata - Sources of Data - Types of Classification of data - FrequencyDistribution: Discrete or Ungrouped Frequency Distribution, GroupedFrequency Distribution, Continuous Frequency Distribution. - Diagrammaticand Graphic Representation: Line Diagram, Bar Diagram, RectangleDiagram, and Pie Diagram -Choice of a suitable Diagram - Graphs:Histograms, Frequency Polygon, Cumulative Frequency Curves or Ogives -Advantages and Limitations of Diagrams and Graphs

ODULE 2 (06 Hrs)Measures of Central Tenden : Average: Concept, Types - MathematicalAverages: Arithmetic Mean, eometric Mean, Harmonic Mean - Position or

xLocational Averages: Median, Mbde - Partition Values: Quartiles, Decilesand Percles - Comparison of the Various Measures of CentralTendencies. )

MODULE 3 (06 Hrs)Measures of Dispersion : Range - Quartile Deviation - Mean Deviation -Standard Deviation - Variance - Coefficient of Variance - Comparison ofvarious measures of Dispersion

ODULE4 (06 Hrs)Correlation and Regression : Scatter Diagram, Karl Pearson's coefficient ofCorrelation, Rank Correlation, Concurrent Deviation - Regression: Methodof Least Squares, Curve Fitting.

MODULE 5 (07 Hrs)Time Series Analysis & Index Numbers: Introduction, Objectives ofTime Series, Identification of Trend - Variations in Time Series: SecularVariation, Cyclical Variation, Seasonal Variation, and Irregular Variation -Methods of Estimating Trend; Index Numbers: Definition; uses; types;Simple Aggregate Method and Weighted Aggregate Method - Laspeyre's,Paasche's, Fisher's and CPI.

MODULE 6 (07 Hrs)Probability : Concept and Definition - Relevance to Management Decisions- Sample Space and Events - Relevance of Permutations and Combinationsto Probability - Rules of Probability, Random Variables and Concept of

:50: 3 Hours: 100

(06 Hrs)

5

Probability Distribution. Theoretical Probability Distributions: Binomial,

Poisson and Normal.

MODULE 7 (06 Hrs)

Sampling and Sampling Distribution : Concept and Definitions - Census

and Sampling - Probability Samples and Non-Probability Samples.

Relationship between Sample size and errors.

MODULE 8 (12 Hrs)

Testing of Hypothesis and Inferences : Introduction to Hypothesis Testing,

Procedure of testing hypothesis, Type I and Type 11 Errors. Z-Test, t-test, F-test, Chi-Square test; Analysis of Variance - One-Way and Two-way

classification.

NOTE: THE QUESTION PAPER SHALL CONSIST OF THEORY &PROBLEMS IN THE RATIO OF 40:60.

COMMENDED BOOKS:1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 6/e,

20042. Statistics for Management, Richard I Levin, Pearson Education / PHI,

17/e, 20003. Complete Business Statistics 6/e, Aczel and Sounderpandian, Tata-

McGraw Hill, 2005

REFERENCE BOOKS:I. Statistics - Concepts and Applications, Nabendu Pal and Sahadeb Sarkar,

PHI, 1/e, 20052. "Statistics for Business and Economics", Anderson, Sweeney, William,

Thomson Publishing, 8/c, 20023. Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 20024. Business Statistics, J. K. Sharma, Pearson, 1/e, 20045. Business Statistics for Contemporary decision-making, Ken Black, 4"

Edition, John Wiley, 20046. Statistics for Business and Economics, JIT S Chandan, Vikas Publishing

House, 2/e, 2004

ACCOUNTING FOR MANAGERS

Sub Code : 05MBA 14 IA Marks : 50

No. of Lecture firs / week : 04 Exam Hours : 3 Hours

otal no. of Lecture firs :56 Exam Marks :100

MODULE 1(07 Hrs)

Principle of double entry book keeping : Importance & scope of

accounting, Accounting concepts, conventions, GAAPS & accountingstandards. Accounting equations, Users of accounting statements.

6

ODULE 2 (07 Hrs)Preparation of books of original records: Journals, subsidiary book,problems on cash book and petty cash book, Ledgers & trial balance.

MODULE 3 (12 Hrs)Preparation of final accounts /statement : Sole traders with basicadjustments, Preparation of final accounts / statement of companies (Bothhorizontal & vertical form of financial statements).

0( MODULE4 (06 Hrs)Depreciation & Inventory valuation : Concepts & methods of depreciation,Problems on straight line & WDV methods, Inventory-concepts & methods,Problems on LIFO, FIFO & weighted average.

MODULE 5 (04 Hrs)Nature and incidence of window dressing : Determination of EBDIT,EBIT, EDT, EAT, EPS, DPS, Payout ratio- P/E ratio, Net cash accrual,ROCE, RONW, BV and Entity Value, (This concept to be introduced using afinancial statement)

MODULE 6 (04 Hrs)Provisions of the companies act 1956: Provision affecting preparation,presentation & analysis of Audit reports & directors reports. (Students shouldbe exposed to reading of annul reports of companies both detailed &summarized version)

MODULE 7 (10 Hrs)Analysis of financial performance of a firm : Different tools, Ratioanalysis- Different types of ratio's, Inter-relation between Ratio's, Due-pointanalysis, Common size statement of inter firm and infra firm.

MODULE 8 (06 Hrs)Statement of changes in Funds: Funds Flow Statement, Cash FlowStatement, Problems with basic adjustment on FFS & CFS.

RECOMMENDED BOOKS:1. Financial Accounting _ A Managerial Prespective - R. Narayanaswamy -

- Prentice Hall India, 2/e, 20052. Financial Accounting For Management-N. Ramachandran & Ram Kumar

Kakani- TMH Publications, l/e, 2005Financial Accounting-P.C.Tulsian -Pearson Education India, l/e, 2002

REFERENCE BOOKS:

1. Accounting For Managers - Jawaralal -Himalaya Publishing House, 4/e,2004

2. Financial Accounting for Management: An Analytical Perspective -Ambrish Gupta, Pearson Education, I/e, 2005

3. Financial Accounting for Business Managers, Asish K Bhattacharya,PHI, 2/e, 2005

4. Financial Accounting: A Managerial Emphasis - Ashok Banerjee, ExcelBooks, 2003

7

5. Financial & Managerial Accounting, Belverd E Needles Jr., MarianPowers, Susan V Crosson, Biztantra Wiley Dreamtech, I" Indian reprint,2005

6. Advanced Accountancy- R.L. Gupta & M. Radhaswamy -Sultan Chand

Publications, 20027. Accounting for Managers-Bhattacharya - Vikas Publications, 3/c, 20048. Corporate Accounting - Maheshwari S.N. -Vikas publishing House,

New Delhi, 4/c, 2005Introduction to Accountancy -- S.N. Maheshwari & S.K. Maheshwari -

Vikas Publications, 9/e, 2005

10. Accountancy - Vol I& Vol 11, B.S. Raman -Universal Publishers, 200211.Accounting Theory - T.S.Porwal - TMH Publications

MANAGEMENT INFORMATION SYSTEM (MIS)

Sub Code : 05MBA 15 IA Marks 50No. of Lecture Hrs / week : 04 Exam Hours : 3 Hours

iota[ no. of Lecture Hrs : 56 Exam Marks :100

MODULE IIntroduction to Information Systems (04 Hrs)

Foundation Concepts: Information Systems and Technologies, Business

Applications, Development and Management

3MODULE2Information Technology Concepts (07 Hrs)

Hardware, Input processing and output devices, Software - System softwareand Application Software, Managing data Resources, TelecommunicationNetworks, The Internet, Intranets and Extranets; Overview of Programming

Languages - COBOL, C, JAVA.

MODULE3Business Information Systems (09 Hrs)Major Types of Systems in organisations, Systems from a FunctionalPerspective, Enterprise Applications: Enterprise Systems and Systems forSupply Chain Management, Customer Relationship Management andKnowledge Management, Group Decision Support Systems (GDSS), ExpertSystems - Components, Applications, Developing and the Value of ExpertSystems

MODULE4System Development (08 Hrs)Introduction: The need for system analysis, system analysis of the existingsystem, System Analysis of a new requirement, system development model,Structured Systems Analysis and Design (SSAD), Computer system design,Management Information System and the system analysis, Redesigning theorganization with information systems : systems as planned organizationalchange, business process re-engineering and process improvement.

8

MODULESChoice of Information Technology (06 Hrs)Nature of IT decision, strategic decision, configuration design, evaluation,information technology implementation plan, Choice of informationtechnology and Management Information System,

MODULE6Applications in Manufacturing Sector (08 Hrs)Introduction - Personnel management, financial management, productionmanagement, materials management, marketing management, corporateoverview.

MODULE 7Applications in service sector (08 Hrs)Introduction to service sector, creating a distinctive service, MIS applicationsin service industry, MIS: service industry

MODULES

Enterprise Management Systems (06 Hrs)Enterprise Management Systems (EMS), Enterprise Resource Planning(ERP) System, ERP Basic features, Benefits of the ERP, ERP Selection, ERPImplementation, EMS and MIS, Customer Relationship Management,Supply Chain Management.

Laboratory session for Computer Applications in Management10 Hrs

Session Exercises DurationI Create resume of a student using Word Package 1 Hour

Create a covering letter to be forwarded to 10 companies2 Create a database of addresses of 10 companies 1 Hour

Create 10 letters using mail - merge facility3 Create a replica of marks sheet of VTU exam (one 1 Hour

semester) using Excel.Create a format for keying in the subject wise marks ofstudents and to create total marks and % marks (Entries:(USN, IA MARKS, EXT MARKS) for 7 subjects,calculate total marks for each USN & Average marks,Remarks)

4 Using MS - Access, create a database of students of I Houryour class giving details like USN, Name, address, Dateof birth, De ee, year of passing, % marks.

5 Create a power point presentation with at least 12 slides 1 Hourgiving details about MBA course you are studying. Usefeatures to give special effects.

6 Create a e-mail message about a cultural programme 1 Houryour class is conducting and send it to ten addresses.

7,8,9,10 Use of Tally (or any other accounting package) to 4 Hoursgenerate accounting statement and MIS.

Two assignments on applications of MIS in manufacturing sector and servicesector.

Out of 50 marks of Internal Assessment , 25 marks based on internal tests and25 marks based on laboratory exercises and assignments.

RECOMMENDED BOOKS:yb t,Y "Management Information S stems", Kenneth J Laudop Jan P. Laudon,

, Pearson/PHI, S/e, 2003 2 o 'z c$ (z mOA)1--> ' . "Management Information ystems" Jam -A . 0' Brien ,, Galgotia/Tata

McGraw Hill , 6 Edition , 2004-,

. O3. "Management Information Systems ", W. Jawadekar, Tata McGraw

Hill Edition, 2/e, 2004V1 4. "Principals of Information Systems", Ralph M. Stair, George W.

2„ro1 Reynolds, Thomson Course Technology, 6/e, 2004

REFERENCE BOOKS:I. "Management Information Systems", Effy Oz, Thomson Course

Technology, 3/c, 20032. "Information Technology for Management", Turban, McLean, Wetherbe,

Wiley3. "Management Information Systems", Mahadeo Jaiswal, Monika Mital,

Oxford University Press, I/e, 20044. , "Management Information Systems", C.S.V. MurthyHimalaya

Publishing House, 3/e5. "Management Information Systems", S.Sadagopan, PHI, I/e, 20056. "Management Information Systems", Gupta, Malik, Firewall Media,

20047. Computer Applications in Management, Ritendra Goel & D N Kakkar,

New Age International, 2004

MARKETING MANAGEMENT

Sub Code : 05MBA 16 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours : 3 HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100

MODULE1 (05 Hrs)ntroduction to Marketing Management

Marketing Management - Meaning, evolution, importance, conceptsNature & importance of Services Marketing, Characteristics of ServicesMarketingMODULE 2 (06 Hrs)Marketing EnvironmentGathering Information and scanning the environment, meaning and concept

of Macro / Micro Environment TIIntro uc on to ar ceting ResearchObjective, scope, limitations and applications -A

10

MODULE 3 (08 Hrs)Identifying and selecting marketConsumer Buying BehaviorConsumer Decision Making processBusiness market & Buying decision process,Market segmentation: targeting, segmenting consumer markets & businessmarkets,Positioning

MODULE4 (07 Hrs)Product planning and developmentProduct concept, Product hierarchy, New Product development, Product LifeCycle, Product Mix Strategies,Branding, Packaging and labeling

MODULE 5 (07 Hrs)PricingImportance of pricing, objectives, special pricing strategies and situations

MODULE6 (06 Hrs)Distribution (Placing)Channels of distribution, selection of channel for consumer and businessmarket, factors influencing channel selection, channel design, channelconflicts and channel control

MODULE 7 (06 Hrs)PromotionIntegrated Marketing Communication (IMC), introduction to personalselling, sales management, advertising, sales promotion, publicity and publicrelations

Basics of Customer Relation Management (CRM), focus on customerrelationship, building customer relationship, an insight into CRM and ECRM

MODULE8 (06 Hrs)arketing planning

Nature, concepts and scope of strategic, tactical and operational marketingplanning,Contents of annual marketing planOrganization Structure, typeMarketing au

Case study: ( 05 Hrs)Based upon Indian context

RECOMMENDED BOOKS:J Fundamentals of Marketing Management, M J Etzel, B J Walker,

William J Stanton, TMH, 13t' Edition, 2005Principles of Marketing, Philip Kotler, Gary Armstrong, Pearson / PHI12ih Edition, 2005

I1

3. Marketing Management: The Indian Context, Ramaswamy & Namakemi

- McMillan India Ltd, 20044. Customer Relationship Management by Peru Mohamed Vikas

Publication (Module 7), 2/c, 20045. Case studies in Marketing by S Ramesh Kumar, Vikas, I/e, 2003

REFERENCE BOOKS:1. Marketing by Lamb, Hair, McDaniel - Thomson, 7/e, 20042. Marketing Management by Rajan Saxena - TMH, 3/e, 20053. Marketing Management, Subhash G Jain Thomson-, A" Edition, 20044. Marketing Management by Zinkota & Kotbe - Thomson, 2/e, 2001

5. Marketing by Zigmund / Amico, Thomson, 7th Edition, 20016. Marketing by Evans & Berman, 2/e, Biztantra, 20057. Marketing in the New Era by J S Panvar8. Ethical issues in Marketing9. Marketing - Concepts, strategies by William M Pride, 0 C Fewell,

Biztantra, 12/c, 2005

BUSINESS COMMUNICATION

Sub Code i 05MBA 17 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours : 3 Hours

Total no. of Lecture Hrs : 56 Exam Marks : 100

. /4ODULE 1 (06 Hrs)

INTRODUCTIONRole of communication - defining and classifying communication - purposeof communication - process of communication - characteristics of successfulcommunication - importance of communication in management -communication structure in organization - communication in crisis

ODULE 2 (06 Hrs)

ORAL COMMUNICATIONWhat is oral communication - principles of successful oral communication -barriers to communication - what is conversation control - reflection andempathy: two sides of effective oral communication - effective listening -

non-verbal communication

ly, MODULE 3 (08 Hrs)

WRITTEN COMMUNICATIONPurpose of writing - clarity in writing - principles of effective writing -approaching the writing process systematically: The 3x3 writing process forbusiness communication: Pre writing - Writing - Revising - Specific writingfeatures - coherence - electronic writing process

MODULE4 (06 Hrs)

BUSINESS LETTERS AND REPORTSIntroduction to business letters - writing routine and persuasive letters -positive and negative messages - writing memos - what is a report -purpose, kinds and objectives of reports - writing reports

12

MODULE 5 (08 Hrs)CASE METHOD OF LEARNINGUnderstanding the case method of learning - different types of cases -overcoming the difficulties of the case method - reading a case properly(previewing, skimming, reading, scanning) - case analysis approaches(systems, behavioral, decision, strategy) - analyzing the case - dos anddon'ts for case preparation

MODULE 6 (06 Hrs)PRESENTATIONSWhat is a presentation - elements of presentation - designing a presentation

NEGOTIATION

What is negotiation - nature and need for negotiation - factors affectingnegotiation - stages of negotiation process - negotiation strategies

EMPLOYMENT COMMUNICATIONIntroduction - writing CVs - Group discussions - interview skills

MODULE 7 (08 Hrs)ADVANCED VISUAL SUPPORT FOR BUSINESS PRESENTATIONSPrinciples of graphic excellence - types of visuals - tables - graphs -

pictographs - geographies - pie graphs - 3D graphs - Gantt charts - charts -drawings - diagrams - maps and photographs - media selection -preparation and usage - impact of technological advancements oncommunication

Communication networks - Intranet - Internet - e mails - SMS -teleconferencing - videoconferencing

MODULE 8 (08 Hrs)GROUP COMMUNICATIONPurpose of meetings - common complaints about meetings - planningmeetings - objectives - participants - timing - venue of meetings - leadingmeetings - media management - the press release - designing the content,critique, using intemet, video press releases - press conference - need,location, time, media interviews - seminars - workshops - conferences

Case Analysis (short cases not exceeding 500 words)

RECOMMENDED BOOKS:1. Business Communication : Concepts, Cases And Applications - P D

Chaturvedi, Mukesh Chaturvedi Pearson Education, 1/e, 20042. Business Communication , Process And Product - Mary Ellen Guffey

- Thomson Leaming, 3/E, 20023. Basic Business Communication - Lesiker, Flatley TMH 10/E, 20054. Advanced Business Communication - Penrose, Rasberry, Myers -

Thomson Learning, 4/e, 2002

REFERENCE BOOKS:1. Excellence In Business Communication - Bovee, Thill - Pearson

Education, 2003

13

2. Communication - C K Rayudu - HPH 2004e, 2/e3. Communication Skills For Effective Management - Owen Hargie,

David Dickson, Dennis Tourish - Palgrave, 20044. Business Communication Strategies - Matthukutty M Monipally -

TMH, l/e, 20035. Contemporary Business Communication - Scot Ober - Biztantra, 5/c

6. Communication In Organizations - Dalmer Fisher - Jaico Publishers,

20037. Business Communication - Krizan, Merrier, Jones - Thomson

Learning, 6/e, 2005

II SEMESTER

QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Sub Code : 05MBA 21 IA Marks

No. of Lecture Hrs / week : 04 Exam Hours

Total no. of Lecture Hrs : 56 Exam Marks

MODULE 1 (04 Hrs)Introduction to Operations ResearchOrigin, Development, Meaning and Definition of Operation Research;

Scope, Techniques, Characteristics and Limitations of Operation Research;Methodology and Models in OR (only theory)

MODULE 2 (08 Hrs)Linear Programming Problem (LPP)Application of LPP in Management, Advantages of LPP (only theory)Formulation of LPP, Solution of LPP by Graphical method: Infeasible and

Unbounded Solution, Formulation of Dual of a LPP.

MODULE 3 (08 Hrs)

Transportation ModelsGeneral Structure; Various methods for finding initial solution:Maximization and Minimisation problems North West Comer Method, LeastCost Method, Vogel's Approximation Method; Finding Optimal Solution:Modified Distribution method; Variations: Unbalanced TransportationProblem, Degenerate Solution (Theory only); Assignment problems ; General

Structure; Finding Optimal Solution; Variations: Non square matrix,Maximization problem , Restrictions on Assignments, Alternate Optimal

solutions.MODULE 4 (08 Hrs)Network AnalysisTerminology; Networking Concepts; Rules for drawing network diagram;CPM Computations: CPM Terminology, Finding critical path - DifferentFloats; PERT Computations: Computation of earliest and latest allowable

times, Probability of meeting the scheduled dates ; difference between PERT

and CPM, Crashing of a Project (Theory only)

:50: 3 Hours: 100

14

MODULE 5 no HTheory of Games

( rs)

Terminology; Two person zero sum game; Solution to games: Saddle point,dominance rule, Value of the game, mixed strategy, Graphical method ofsolving a game - (2 x n) and (m x 2) games.

MODULE 6 (06 Hrs)

Replacement Theory

Replacement policy for gradually deteriorating items and for suddenly failingitemsMODULE 7 (

08 Hrs)Queuing Models

Introduction; Characteristics of Queuing models, Models for Arrival andService Times; Single Poisson arrival with Exponential Service Rate;Applications of Queuing models.MODULE 8 (

06 Hrs)Simulation of Management SystemsTerminology, Process of Simulation, Monte Carlo Method, Waiting Line

Simulation Method, Inventory Management Simulation, MarketingManagement Simulation, Financial Management SimulationRECOMMENDED BOOKS,I. "Operations Research", J.K.Sharma, McMillan India2. " Quantitative Techniques in Management", N. D. Vohra, Tata McGraw

Hill Publications, 2/e, 20033. Operations Research, Wayne L Winston, Thomson, 4/e, 2004REFERENCE BOOKS:

1. Anand Sharma, Quantitative Techniques for Decision Making HimalayaPublishing

2. P. K. Gupta, D. S. Hira, "Operations Research", S. Chand & CompanyLtd, New Delhi

3. S. D. Sharma, "Operations Research", Kedar Nath and Ram Nath & Co.Ltd.

4. Gupta and Khanna, Quantitative Techniques for Decision Making, PHIPublication, 2005

5. S. Kalavathy, Operations Research, Vikas Publishing House, 2/e, 20046. Render and Stair, Jr. Quantitative Analysis for Management,

Pearson/PHI, 8/c, 2003

7. Natarajan, Balasubramani, Tamilarasi, "Operations Research", PearsonEducation, I/e, 2002

8. C. R. Kothari, "Quantitative Techniques", Vikas Publishing House, 3/e,2004

9. K. Shridhar Bhat "Operations Research and Quantitative Techniques",Himalaya Publishing House.

10. Terry Lucey, Quantitative Techniques, Thomson Learning, 6/c, 200411. Quantitative Techniques for Managerial Decisions - U K Srivastava -

New Age International

15

Sub CodeNo. of Lecture Hrs / weekTotal no. of Lecture Firs

MODULE I

: 05MBA 22 IA Marks : 50

:04 Exam Hours :3 Hours

: 56 Exam Marks : 100

(07 Hrs)

Business Environment: Environmental scanning - meaning, nature andscope, economic and non-economic environment, interaction betweeninternal and external environments, overview of political, socio-cultural,

legal, technological and global environment.

MODULE 2 (07 Hrs)

Macro economic policies in India: Industrial policies of the past 1948, 1956,1977, 1980, 1991. Monetary policy: Objectives, credit control tools.Fiscal policy: Objectives, budget, direct and indirect taxes, revenue andexpenditures of the union and the state, Rajachellaiah committee

recommendations on taxation.Trade Policy: New foreign trade policy 2004-06Exim policy 2002-07

MODULE 3 (07 Hrs)

Economics of Development: Determinants, major issues of developments,India as a developing economy, contribution of different sectors(primary,secondary and tertiary) to Indian economy, growth in tertiary sectors inrecent years, price stability - inflation, price indices, business cycle -

features, phases, indicators - lead, lag, coincidental.

MODULE4 (07 Hrs)

National Income Accounting: National income estimates in India - trends innational income - difficulties in measuring national income - methods ofmeasurement - income method, product method and expenditure method.GNP, GDP, Circular flow of income, consumption, savings and investment.

MODULE 5 (07 Hrs)

Structure of industries: Industrial development under five year plans,changing structures, private, public and joint sector. SSI, MNC and TNCs.

MODULE 6 (07 Hrs)

Financial System in India: Money market, Capital market, Forex market,sources of industrial finance - internal and external.

MODULE 7 (07 Hrs)

Money and Banking: RBI - role and functions, monetary systems, measuresof money supply, commercial banking structure in India - Nationalisation,classification, banking structure reforms, Narasimhan committee

recommendations. (07 Hrs)

MODULE8Current economic issues - planning commission, finance commissions,

public accounts committee, comptroller and auditor general , public

investment board, disinvestments board, centre and state financial relations.

ECONOMIC ENVIRONMENT

16

RECOMMENDED BOOKS:1. Economic Environment, Misra & PuriHimalaya Publishing Co.2. M Adhikari, Economic Environment, S.Chand & Co.3. Rudder Dutt and K P M Sundaram, Indian Economy, 49/e, S. Chand &

Co.

REFERENCE BOOKS:1. Rudiger Dorn Bush, Stanley Fisher and Richard Startz - Macro

Economics, 9e - TMH, 2005

2. G S Gupta, Macro Economics - Theory and Applications, TMH, 2/e,2005

3. Misra and Puri, Developmental issues in Indian economy, HPH, 4/e4. Misra and Puri, Economics for Management -texts and cases, HPH, 1/e

FINANCIAL MANAGEMENT

Sub Code : 05MBA 23 IA Marks : 50No. of Lecture Mrs / week : 04 Exam Hours : 3 HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100

MODULE I (05 Hrs)Financial Management - Introduction to finance, objectives of financialmanagement - profit maximization and wealth maximization. Changing

role of finance managers. Organisation of finance function. Indian financialsystem Time value of money.

MODULE 2 (10 Hrs)Cost of capital - basic concepts. Cost of debenture capital, cost ofpreferential capital, cost of term loans, cost of equity capital. CAPM model

(covering only the final result). Cost of retained earnings. Determination ofWeighted average cost of capital (WACC) and Marginal cost of capital.

MODULE 3 (10 Hrs)Investment decisions -- Investment evaluation techniques - Net presentvalue, Internal rate of return, Modified internal rate of return, Profitabilityindex, Payback period, Discounted pay back period, Accounting rate ofreturn.

Estimation of cash flow for new project, replacement projects - depreciationtax shield.

MODULE4 (06 Hrs)Working capital management - factors influencing working capitalrequirements. Current asset policy and current asset finance policy.Determination of operating cycle and cash cycle. Estimation of workingcapital requirements of a firm.(Does not include Cash, Inventory&Receivables Management)

17

MODULE 5 ( 10 Hrs)Capital structure decisions - Planning the capital structure. (No capitalstructure theories to be covered) Leverages - Determination of operatingleverage, financial leverage and total leverage.Dividend policy - Factors affecting the dividend policy - dividend policies-stable dividend, stable payout. (No dividend theories to be covered).

MODULE 6 (05 Hrs)

Sources of long term funds in India - Issue of shares, debentures, term loansand other instruments. International Financing instruments - long term andshort term. Financing through leasing and hire purchase (Only Theory)

Institutional finance available in India.

MODULE 7 (04 Hrs)

Derivatives - Introduction, Basic concepts of derivatives, types ofderivatives - Forward, Futures, Options, Swaps (Only Theory).

MODULE 8 (06 Hrs)Financial planning - Basis of financial planning, sales forecast method, pro-

forma P & L account method, pro-forma balance sheet method,

determination of External Financing Requirement (EFR).

RECOMMENDED BOOKS:I. Prasanna Chandra: Financial Management (TMH), 6/e, 20042. 1. M. Pandey - Financial Management (Vikas), 9/e, 20053. M.Y. Khan & P.K. Jain Financial Management (TMH), 4/e, 20044. Brigham, Houston - Fundamentals of Financial Mgmt., Thomson

Learning, l0/e, 20045. Damodaran, Corporate Finance - John wiley & Co., 2/e, 2004

REFERENCE BOOKS:I. Stephen A. Ross, Wester Field, Jordan - Fundamentals of Corporate

Finance (MacGraw Hill), 6/e, 20032. Vanhome & Wachowicz, Fundamentals of Financial Management -

Pearson / PHI, 12/e, 20033. Litman, Principles of Managerial Finance, Pearson Education / PHI,

10/e, 20044. Brealy and Myers, Principles of Corporate Finance - Theory & Practice

TMH- 7/e, 20035. Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002

6. Sathyaprasad & Kulkami, Financial Management - HPH7. Sharan, Fundamentals of Financial Management - Pearson, 2/e, 20058. Paresh P Shah, Financial Management - Biztantra, 1/e, 20059. Cost Accounting & Financial Management - M E Thukaram Rao - New

Age International

18

Sub Code

BUSINESS LAW

05MBA 24 IA Marks : 50No. of Lecture Hrs / week 04 Exam Hours : 3 HoursTotal no. of Lecture Hrs 56 Exam Marks :100

MODULE 1 (07 Hrs)Law of Contract: Definition, essentials and types of contracts, offer -definition and essentials, acceptance - definition and essentials,consideration - definition and essentials , exceptions to the rule, noconsideration, no contract, doctrine of privity of contract, capacity of parties,free consent, quasi contract, legality of object, performance of contract,termination of contract, remedies for breach of contract.

MODULE 2 (07 Hrs)Law of Agency: Essentials, kinds of agents, rights and duties of agent andprincipal, creation of agency, termination of agencyBailment and Pledge - Bailment, definition, essential elements, rights andduties of bailor and bailee. Pledge - essentials, rights and duties of pledgerand pledgee

MODULE 3 (07 Hrs)Negotiable instruments act 1881, Nature and characteristics of Negotiableinstruments, kinds of negotiable instruments - promissory notes, bills ofexchange and cheques. Parties to negotiable instruments, Negotiation,presentment, discharge and dishonour of negotiable instruments / Law ofinsurance - general principles of insurance, life, fire and marine.MODULE 4 (07 Hrs)Sale of goods Act: Essentials, sale v/s agreement to sell. Condition v/swarranties, rights of unpaid seller.Arbitration: objectives and scope, Arbitral Tribunal, arbitral reward, modesof arbitration. Appointment, remuneration and termination of arbitrator.MODULE 5 (07 Hrs)Companies Act: definition, characteristics and kinds of companies, steps information of company. Memorandum of association, articles of association,prospectus.Shares: Kinds of shares, kinds of debentures.Directors: appointment, power, duties and liabilities. Meeting andresolutions: types of meetings. Auditor: Appointment, rights and liabilities.Modes of winding up of a company.MODULE 6 (07 Hrs)Law of partnership: Definition, essentials of partnership, formation ofpartnerships, kinds of partners, authorities, rights and liabilities of partners,registration of partnership, dissolution of partnership firm.MODULE 7 (07 Hrs)FEMA: Objectives, scope and provisions.Consumer Protection Act: Objectives, definition, consumer protectioncouncil and state consumer protection council

19

MODULE 8 (07 Hrs)Factories Act, Shops and establishment act.

RECOMMENDED BOOKS:1. Saravanavel & Sumathi - Busines Law for Management - HPH2. N D Kapoor - Elements of Mercantile Law - Sultan Chand3. Manmohan Prasad - Principles of business law and Management - HPH

4. M C Kuchhal - Business Law -Vikas, 4/e, 20055. Gulshan - Business Law - Excel Books6. Students Guide to Merchantile & Commercial Law - Rohini Aggrawal -

Taxmann, 2004

HUMAN RESOURCE MANAGEMENT

Sub Code : 05MBA 25 IA Marks : 50

No. of Lecture Hrs / week : 04 Exam Hours : 3 Hours

Total no. of Lecture Hrs : 56 Exam Marks : 100

MODULE 1 (08 firs)Nature and scope of HRM and HRD - introduction - definition - humanresource management - personal v/s HR - meaning of HRM - features ofHRM - role of FIRM - managerial functions and operative functions -objectives of HRM policies - procedures and programmes - organization ofHRM - line and staff and personnel management - role of personnelmanager and HR manager - qualities of HR / personnel manager

MODULE 2 (06 Hrs)

HR planning (HRD) - introduction - objectives of HRP - linkage of HRP to

other plans - definition and need for HRP - benefits of HRP - factorsaffecting HRP - process, problems and limitations of HRP -job analysis -

job evaluation -job description

MODULE 3 (04 Hrs)RECRUITMENT - definition - objectives - subsystems - factors affectingrecruitment policy - centralized and decentralized recruitment - recruitmenttechniques - recruitment processMODULE 4 (06 Hrs)SELECTION, PLACEMENT AND INDUCTION - meaning - definition of

selection - essentials of selection procedure - significance of selectionprocess and organizational relationship - selection procedure - recruitmentapplication form - written exams - preliminary interview - various types oftests (aptitude, achievement, situational, interest, personality) - different

types of interviews and interview process - means to make intervieweffective - medical exams - reference checks - final decision - employment

- placement and induction

MODULE 5 (10 Hrs)HUMAN RESOURCE TRAINING AND DEVELOPMENT - meaning of T& D - importance of training - benefits of training - need and objectives -assessment of training needs - areas of training - training methods - on-the-

20

job and off-the-job training - advantages of training - training procedures -final evaluationPerformance appraisal (PAS) - introduction - meaning - need - purpose -objectives - contents of PAS - appraisers and different methods of appraisal- uses of performance appraisal - limitations and problems of performanceappraisal - 360° Appraisal

MODULE 6 (08 Hrs)INTERNAL MOBILITY AND CAREER PLANNING - career planning -meaning - need, career development actions - promotion - meaning -purpose - bases of merit - seniority - merit cum seniority - benefits -problems - promotion policy - transfer - meaning - purpose - types -reasons - benefits - demotion - meaning - need for demotion policy

MODULE 7 (08 Hrs)

COMPENSATION - WAGES AND SALARY ADMINISTRATION -Introduction - definition - need for sound salary administration - objectives- factors affecting wages / salary levels - wage salary survey - wageincentives - merits and types of incentive plans - profit sharing - bonusconcepts - ESOPs - pay for performance

MODULE 8 (06 Hrs)HR records - HR accounting - FIR audit - HRIS

RECOMMENDED BOOKS:1. Personal And Human Resource Management - P Subba Rao -

Himalaya Publication, 20022. Human Resource Management - Biswajeet Patnayak - PHI 3/E, 20053. Managing Human Resources - Bohlander, Snell, Sherman - Thomson

Learning 13/E, 20044. Human Resource And Personnel Management - Text And Cases - K

Ashwatappa - TMH 4/E,5. Human Resource Management - Cynthia Fisher, Shaw - Wiley

Dreamtech / Biztantra, 5/e, 2005

REFERENCE BOOKS:I . Human Resource Management - Gary Desler - Pearson Education 9/E

/ PHI, I0/e Pearson, 20052. Human Resource Manag e ment - John M Ivancevich - TMH 9/B, 20043. A Hand Book Of Human Resource Management - Michael

Armstrong - Kogan Page India Ltd.4. Human Resource Management - fan Beardwell, Len Holden -

Mcmillan India Ltd5. Human Resource Management - Robbins, D' Cenzo - John Wiley &

Co6. Managing Human Resources - Gomes Mejia, Bakin Candy - Pearson

Education / PHI, 4/e, 2005

21

BUSINESS RESEARCH METHODS

Sub Code : 05MBA 26 1A Marks : 50No. of Lecture Hrs / week : 04 Exam Hours : 3 (lours

Total no . of Lecture Hrs : 56 Exam Marks : 100

MODULE 1 (06 Hrs)Introduction to Business research - research methodology scientific

methods - research processRESEARCH OF METHODOLOGY - Meaning of research - types

objectives - criteria of good research - research methods and methodology

usedSCIENTIFIC METHOD AND RESEARCH PROCESS - scientific method

in physical science and in marketing -- distinction between scientific and

nonscientific methods - difficulties in applying scientific methods in

marketing

MODULE 2 (05 Hrs)Fundamentals of marketing research - introduction - evolution -- emerging

issues

MODULE 3 (05 firs)BUSINESS RESEARCH PROCESS - research problems - designing thestudy - steps in research design process - types of research design

MODULE 4 (07 Hrs)Sources and collection of dataSecondary data - sources - advantages - limitations - methods of collectionof data Primary data - sources - advantages - methods of collection of data -questionnaire design - scales of measurement used in research

MODULE5 (08 Hrs)Sampling methods: types - probability and non probability samples - typesof sample design - random, stratified, area, systematic - non probability -convenience, judgment, quota - advantages sampling - limitations -

determination of sample size and estimating proportions - application of

sampling in marketing

MODULE 6 (06 Hrs)PLANNING AND DATA ANALYSIS: processing of data with statistical

analysis (hypothesis testing) and using computer packages.

MODULE 7 (07 Hrs)Data processing and interpretation -- editing - coding - tabulation - crosstabulation - correlation and regression - concepts of discriminant analysis -factor analysis - cluster analysis - conjoint analysis - multi dimensional

scaling - perceptual mapping

MODULE 8 (07 Hrs)REPORT WRITING - methods of report writing - oral, written, advantagesand disadvantages of oral and written reports - components of writtenresearch reports - presentation of reports - audio-video presentation

22

Case Studies (05 Hrs)* 4 hours of computer lab - to demonstrate the application of softwarepackage - SFSSNote: (Numerical problems on the above modules excluded)RECOMMENDED BOOKS:1 . Business Research Methods - Cooper And Schinder - TMH, 8/c, 20042. Marketing Research - Naresh Malhotra - Pearson Education / PHI, 4/c,

20043. Marketing Research : Text and Cases - Rajendra Nargundkar - TMH,

2/e, 2004

REFERENCE BOOKS:I . Research Methodology - C R Kothari - Vishwa Prakashan, 20022. Business Research Methods - William G Zikmund-Thomson, 7/c, 20033. Research Methods - William M C Trochim- Biztantra, 2/c, 2003/044. Marketing Research - David Luck, Ronald Rubin - PHI, 20005. Marketing Research - G A Churchill, lacobucci -Thomson, 8/c, 20046. Marketing Research - A Parasuraman, Dhruv Grewal - Biztantra,

2004, reprint

7. Methodology Of Research In Social Sciences - 0 R Krishnaswamy -Himalaya Publishers

8. Research Methods - Paneerselvam R - PHI, 2004

INTERNATIONAL BUSINESS MANAGEMENT

Sub Code : 05MBA 27 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours : 3 HoursTotal no. of Lecture Hrs :56 Exam Marks : 100MODULE1 (08lirs)Introduction to International Business -. Globalisation of markets and

production -• fhe emerging global economy - Drivers of Globalisation.Modes and entry strategies of international business -the globalisationaldebate: arguments for and against - trends in international trade. Differencesbetween domestic and international business.MODULE2 (1011rs)International Business Environment - Cultural aspects - values and norms -social structure - religious and ethical systems - language - education -implications of cultural differences on business, International businessenvironment - Political and legal factors - political systems -- legal systems,International bu: ncss environman- Ecommnic factors -the determinants ofeconomic tevelopnrcnt - Ethical issues in international businessMODULE_ (06 Hrs)International Trade Theory - Mercantilism - Absolute advantage -Comparative advantage - Heeksher - Ohlin theory - The new product lifecycle theory - The new trade theory - Porter's diamond model -implications for nicmational business.

MODULE 4 (06 Hrs)

Instruments of International trade policy - tariffs, subsidies, local contentrequirements, administrative policies, anti dumping policies - political andeconomic arguments for intervention - Development of the world tradingsystem - GATT - the Uruguay round of negotiations -WTO - the future of

W TO.

MODULE 5 (07 Hrs)Regional Integrations - Trading Blocks - nature and levels of integration -arguments for and against regional integration - Trading blocks - European

Union, ASEAN, APEC, NAFTA, SAARC, ANDEAN PACT and

MERCOSUR.

MODULE 6 (07 Hrs)

Multinational corporations - Organisation, design and structures - headquarters and subsidiary relations in multinational corporations.

MODULE 7 (06 Hrs)

International productions and logistics -country factors - technological

factors - product factors - locating manufacturing facilities - make or buydecisions - sourcing purchasing and supplier relations - relevance and

significance of global marketing.

MODULE 8(06 Hrs)

International Monetary System (IMF), Foreign Exchange Market - functions- nature of foreign exchange market - the trading mechanism - exchange

rate determination - balance of trade - stability of exchange rate - currencyconvertibility - Funding facilities and strategies of IMF and World Bank -HR in the global scenario - Expatriation and Repatriation.

RECOMMENDED BOOKS:1. Charles W L Hill. International Business: competing in the global market

place, Me Graw-Hill., 51h Edition, 20052. John D.Daniels Lee H Radebaugh, International Business: Environments

and Operations. Addison Wesley3. Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Mofett

International Business Sixth Edition - Thomson South-Western, 2003

REFERENCE BOOKS:I. Oded Shenkar Yadong Luo : International Business - John Wiley & Co.,

20042. Francis Cherunilam : International Business Text and Cases - PHI, 3/e,

20033. Charles W.L. Hill : Global Business Today - Tata McGRAW Hill, 4/e,

20054. Wild J. John, Wild L. Keneth and Han C. Y. Jerry, International

Business: An integrated approach, Prentice Hall International5. Alan M. Rugman and Richard M.Hodgetts - International Business by

Pearson Education, 3/e, 2004

24

6. Ashwathappa K., International Business , Tata McGraw Hill, 2nd Edition,2005

7. P. Subba rao : Interational Business Text & Cases - Himalaya PublishingHouse

8. Justin Paul - International Business - PHI, 2/e, 2005

III SEMESTER

CHANGE AND KNOWLEDGE MANAGEMENT

Sub Code : 05MBA 31 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours :3 HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100

PART - ACHANGE MANAGEMENT

MODULE I (05 Hrs)PERSONAL CHANGE:Self awareness - self analysis - self efficacy - self esteem - organizationalroles - making organizational roles effective and role efficacy

MODULE 2 (07 Hrs)Organizational change - definition - nature - types - forces - models oforganizational change - perspectives on change - understanding the changeprocess - leading the change process

MODULE 3 (07 Hrs)Organizational culture and change - designing the strategy for a culturalchange - transglobal and cross-cultural contents - change architecture

MODULE4 (07 Hrs)Change management - dealing with individuals and groups - resistance tochange and overcoming it - building effective change initiatives

MODULE 5 (08 Hrs)Organizational change - organizational change process - model oforganizational change - force field analysis - managerial options forimplementing change - top down approach - Laisserfaire approach -collaborative approach - intervention strategies - facilitating change -creativity and innovations - blocks in creativity

PART - B

KNOWLEDGE MANAGEMENTMODULE 1 (07 Hrs)INTRODUCTION - evolution - need - drivers - scope - approaches inorganizations - strategies in organizations - components and functions -understanding knowledge - Learning organization - five components oflearning organization - knowledge sources - documentation

25

MODULE 2 (08 Hrs)

Essentials of knowledge management - knowledge management techniques -

systems and tools - organizational knowledge management architecture and

implementation strategies - building the knowledge corporation and

implementing knowledge management in organization

MODULE 3 (07 Hrs)

Knowledge management system life cycle - managing knowledge workers -

knowledge audit - knowledge management practices in organizations - few

case studies

Note : The syllabus is divided in the ratio of 60:40 for change management

and knowledge management respectively. In the examination the questionpaper should be with section A with 5 questions and section B with 3

questions with instructions for answering any five questions choosing

minimum of one question from each section A and B.

Part - A

RECOMMENDED BOOKS:I. Management Of Organizational Change - K Harigopal - Response

Books 20012. Managing Organizational Change - V Nilkant, S Ramnarayan -

Response Books 20043. The Change Management Tool Kit - Colin Carnal) - Thomson

Learning 2003

REFERENCE BOOKS:I. Conquering Organizational Change - Pierre Meatier - Jaico 20032. Managing Change - Adrian Thornhill Et Al - Pearson Education 2000

3. The Essence Of Change - Adrian Buckley, Liz Clarke -Phi 2002

4. Change Management - Robert A Patton, James Mc Calman -Response Books

5. Successful Organizational Change - Colenso - Pearson Education6. Managing Radical Change - Sumantra Ghoshal Et Al - Viking

Penguin India 2000

7. Revitalize From Corporate Culture Franklin C Ashby Phi 20008. The Fifth Discipline Field Book - Strategies And Tools For Building

A Learning Organization - Peter Serge Et Al - Nicholas Brealey 1994

9. Creativity In Organizations - Pradeep Khandwala -

10. Making Organizational Roles Effective - Udai Pareek - TMH11. Implementing Strategic Change, Steven M Hoisington, S A

Vaneswaran, TMH

Part - B

RECOMMENDED BOOKS:1. Knowledge Management - Sudhir Warier - Vikas 2003

2. Knowledge Management - Elias M Award, Hussain M Ghazini -

Pearson Education 2004

26

3. Knowledge Management - Enabling Business Growth - GaneshNatarajan And Sandhya Sekhar - TMH 2000

4. Knowledge Management Tool Kit - Amrit Tiwana - PearsonEducation 2005

REFERENCE BOOKS:1. Leading With Knowledge - Madan Mohan Rao - TMH 20032. Fifth Discipline And Field Book - Peter Serge - Random House

Business Books

3. Knowledge Management Systems: Theory And Practice - StuartBarnes

4. The Knowledge Management Field Book - Wench R Bukowitz, Ruth LWilliams - Prentice Hall / Pearson Education 1999

5. Knowledge Management , A New Dawn - ICFAI Books 20026. The Executive 's Role In Knowledge Management - Carla 0' Dell -

1'MH 2004

MANAGEMENT ACCOUNTING & CONTROL SYSTEMS

Sub Code : 05MBA 32 IA Marks : 50No. of Lecture Hrs / week : 04 Exam Hours : 3 HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100

MODULE 1 (09 Hrs)Basic concepts, goals, and strategic key variables in management controlsystems. Management by objectives. Management Control - OperationalControl - Task Control. Concept of cost centers, profit centers and

investment centers. sources for cost information, Cost units- classification ofcosts- cost analysis for management decision making.

MODULE 2 (07 Hrs)Determining product costs: cost elements for product costing- - accountingfor factory overheads- principles of allocation and absorption - determiningproduct costs. Mechanics of ascertaining product costs under job ordercosting and process costing (Does not include Equivalent production,Byproducts). Theoretical concepts of Activity Based Costing (ABC)

MODULE 3 (08 Hrs)Cost-volume - profit (CVP) Relationship: Profit planning- behavior ofexpenses in relation to volume- CVP model- sensitivity analysis of CVPModel for changes in underlying parameters- assumptions of the CVPModel- Utility of the Model in Management Decision Making.

MODULE4 (08 Hrs)Variable costing: Concept of variable (Marginal) costing. Comparisonbetween variable costing, - advantage of variable costing. Decisionsinvolving alternative choices: cost analysis for decision making likediscontinuing a product, accepting a special order, make or buy, Sell orProcess further, Product Mix

27

MODULE 5 (05 Hrs)Pricing policies:- objectives of pricing policies- marginal analysis andpricing - full cost pricing-R01 pricing - contribution approach to pricing -concepts of transfer pricing.( only theory)

MODULE 6 (08 Hrs)Budgeting and budgetary control: - Budgeting as a tool of management

control-steps in budget preparation-Functional budget (simple Problems onSales, Production, Material), flexible budgets. (does not include Master

budget & Cash budget)

MODULE 7 (08 Hrs)

Standard costing and variance analysis: Need for setting standards-

development of standards for material and labour costs- variance analysis -breakup of material and labour cost variances- analyzing overhead variance

(only theory)

MODULE 8 (03 Hrs)Cost control and cost reduction: introduction to cost control- cost reduction-fields covered by cost reduction- tools and techniques for cost reduction.Cost Audit: Scope of cost audit - Types, Advantages, limitations.

RECOMMENDED BOOKS:1. Robert.N. Anthony & Vijay Govindrajan - Management Control system-

(TMH), I1/c, 20052. Introduction to Mnagement Accounting - Charles T Homgren -

Pearson/PHI, I 1/e, 20033. Lynch& Williamson: Accounting for Management- Planning & Control-

(TMH)4. Khan & Jain- Cost Accounting-(TMH), l/e, 2003

REFERENCE BOOKS:T. Cost Accounting: Principles and Practice-Bhattacharya -PHI, 20042. Cost Accounting - Jawaharlal - TMH, 3/c, 20033. Practical Costing- P C Tulsian - Vikas, I/e, 20044. Cost Accounting - M.N Arora - Vikas, 7/e, 20045. Management Accounting - Sharma, Sashi K Gupta - Kalyani6. P. Saravanavel- Management Control System- (HPH)7. Cost Accounting -Charles T Homgren -Pearson/PHI, I 1/e, 20038. Khan& Jain- Management Accounting -(TMH), 3/e, 20039. Management Control Systems - Merchant- Pearson10. Management Accounting - Atkinson - Pearson / PHI, 3/e

28

PRODUCTION AND OPERATIONS MANAGEMENT

Sub Code : 05MBA 33 IA Marks : 50No. of Lecture firs l week : 04 Exam Hours :3 HoursTotal no. of Lecture Hrs : 56 Exam Marks :100

MODULE 1 (04 Hrs)Introduction to Production & Operations Management (POM):Nature of production & Operations, Systems approach to POM, Factorsaffecting POM today, types of Production and Production systems,Productivity and competitiveness, Production/Operations Strategy.

MODULE 2 (06 firs)Product, Process and Service design:

Product design and development, Process planning and process design,Production processes, Service operations, Production Technology,(Numerical problems should be worked out in selection of process)

MODULE 3 (06 Hrs)Facility, Capac, ky, Location and Layout:Manufacturing facility planning, Long range capacity planning, Facilitylocation and Facility layout (Problems in Facility Location, Layout andCapacity Planning)

MODULE 4 (08 Hrs)Capacity Management:Job Design, Ergonomics, Methods Study and Work Measurement, EmployeeProductivity, Learning Curve, Short-term Capacity Planning, Aggregateplanning and Capacity requirement planning (Problems in WorkMeasurement and Short term Capacity Planning)

MODULE 5 (10 Hrs)Materials Management:

Scope of Materials Management, functions, information systems forMaterials Management, Purchasing functions, Stores Management, InventoryManagement, Materials requirement planning, Just in Time (JIT) andEnterprise Resource Planning (ERP), (Problems in Inventory Managementand Vendor Selection)

MODULE 6 (08 Hrs)Production scheduling:

Master Production scheduling, detailed scheduling, facility loadingsequencing operations, priority sequencing techniques, line balancing andline of balance (LOB),

(Problems in Priority sequencing, Johnson's rule and Line Balancing)

MODULE 7 (08 Hrs)Quality Management:

Inspection and Quality control, Statistical Quality Control Techniques

(Control Charts and acceptance sampling), quality circles, Introduction toDotal Quality Management (TQM), (Problems in Control Charts)

29

MODULE 8 (06 Hrs)

Technology Management:Advanced Manufacturing Technology, Automation and Robotics, ManagingTechnological Change, Applications of Information Technology in POM,Maintenance Management and Total Productive Maintenance.

RECOMMENDED BOOKS:1. Production & Operations Management - Prof. K Ashwathappa, K

Sridhar Blurt - HPH2. Operation Management - Norman Gaither, Greg Frazier - Thomson

Learning, 9/e, 20023. Production and Operations Management - Martin K Starr - Biztantra,

2004 Indian Reprint4. Operations Management for Competitive Advantage - Chase, Jacobs,

Aquilano-TMH, 10/e, 20

REFERENCE BOOKS:1. Operations Management - Lee J Krajewski, Larry P Ritzman - Pearson

Education/PHI, 7/c, 2005

2. Operations Management - Roberta S Russel, Taylor - Pearson/PHI 4/e,

20043. Operations Management William J Stevenson - McGraw Hill, 7/c,

20054. Production & Operations Management: An applied modem approach -

Joseph Martinich - John Wiley & Co5. Production & Operations Management - Kanishka Bedi - Oxford

I MARKETING AREA

BUSINESS MARKETING

Sub Code : 05MBA MM311 IA Marks : 50

No. of Lecture : 04 Exam Hours : 3 HoursHrs / weekTotal no. of : 56 Exam Marks : 100Lecture Hrs

MODULE I (05 Hrs)

Dimensions of Industrial Marketing : Nature of Industrial Marketing,

Industrial marketing Vs. Consumer Marketing, Economics of IndustrialDemand -- The resellers market - The industrial Marketing concept,

Understanding Industrial markets, Types of Industrial markets, ClassifyingIndustrial Products, Organizational Procurement Characteristics - TheIndustrial Marketing Environment, Environment effect on industrial Market

with special reference to government Rule.

30

MODULE 2 (08 Hrs)Organizational Buying and Behaviour : The nature of Industrial buying,

Organizational buying activity, Buying models and buying center concept -Inter personal Dynamics of Industrial buying behaviour, Influencers andDecision makers influence in Industrial buying process conflict resolution inDecision making - Value and Vendor analysis, value analysis, Nature of thesystem, Operation of the system, Vendor analysis, Evaluating vendorcapacity, rating vendor performance, vendor analysis and marketing.

MODULE 3 (10 Hrs)

Strategy formulation in Industrial Markets: Development of Strategicplans, Strategic planning process - Assessing market opportunities,Marketing research for industrial products, Standard industrial classification(sic) of industrial products - industrial market, Use of marketing DecisionSupport systems in Segmentation - Target marketing and positioning,Differentiated and undifferentiated Markets, Concentrated market and Niche

markets, Positioning Strategies.

CRM in B2B : Relationship Marketing, Buyer - Seller Connector,Managing Buyer - Seller Relationships, Customer RelationshipManagement, Advantages of gaining a Customer Relationship

MODULE 4 (06 Firs)Formulating Product Planning : Developing product strategy, analyzingindustrial product life cycle, developing strategies for existing and newproducts.Service strategy : Standardization v/s nonstandardization parts, types oftechnical assistance and organization for technical assistance and difficultiesin rendering technical assistance.

MODULE 5 (06 Hrs)Formulating Channel Strategy : Industrial distributors - Definition,Geographical distribution, size characteristics,, operating characteristics, roleof sales agent and their drawbacks, choice of the right distributors,participation of the other channel members in industrial distribution -Channel Logistics - relationship of logistics and physical distribution, total

cost approach, customer service , assessing the customer service, identifying

the cost centers such as transportation and warehousing.

MODULE 6 (06 Hrs)Pricing strategies : Price determinants, factors that influence the pricingstrategies, concept of learning curves, pricing strategies, competitive bidding,

leasing.

MODULE 7 (05 Hrs)The Promotional Strategies : Advertising in Industrial markets, uses,

message formulation, policies, media, budgetary support, evaluation ofadvertising - Sales Promotion - use of sales promotion in industrial markets,trade shows and exhibitions.

31

MODULE 8 (10 Hrs)

Planning, Organizing, Staffing and controlling of sales function:managing the industrial sales force, organizing and controlling the sales forceactivity, planning for the sales force development. Personal selling -selecting and recruitment of industrial sales person, sales training, directing,motivating, task assignment, compensation, measuring the effectiveness ofthe sales force, art of negotiation skill by sales personnel.E-Commerce strategies for Business Marketing : Defining F-Commerce,Key Elements Supporting E-Commerce, The Strategic Role of F.-Commerce,Crafting an E-Commerce Strategy, Internet Strategy Implementation.

Case Study

RECOMMENDED BOOKS:I. Industrial Marketing, Robert R Recdcr & Reeder- PHI2. Business Marketing Management, Michael D Hutt, Thomas W Speh -

Thomson, 8/e, 20043. Industrial Marketing, Richard Hill, Alexander, James S Cross - AITBS4. Industrial Marketing, Krishna Havaldar - TMH, 2/c, 2004REFERENCE BOOKS:1. Business to Business Marketing, Vitale Giglierano - Thomson Learning,

I /e, 20042. Industrial Marketing, Robert Dwyer, John F Tanner Jr. - TMH, 3/c, 20053. Industrial Marketing, Prof.P K Ghosh -- Oxford

SALES AND RETAIL MANAGEMENT

Sub Code : 05MBA MM312 IA Marks :50

No. of LectureHrs / week

: 04 Exam Hours : 3 Hours

Total no. ofLecture llrs

: 56 Exam Marks : 100

PART - A: SALES MANAGEMENT

MODULE 1 (08 Hrs)

Introduction to sales management : Meaning, Evaluation, Importance,

Personal Selling, Emerging Trends in Sales Management, elementary studyof sales organization, qualities and responsibilities of sales manager.

Sales forecasting: Meaning, Purpose, Techniques

MODULE 2 (05 Hrs)

Selling skills & Selling strategies : Selling and Business Styles, selling

skills, situations, selling process, sales presentation, Handling customerobjections, Follow-up-action.

MODULE3 (08 Hrs)

Management of Sales Territory & Sales Quota : Sales territory, meaning,

size, designing, sales quota, procedure for setting sales quota. Types of salesquota, Methods of setting sales Quota.Recruitment and selection of sales force, Training of sales force.

32

MODULE 4 (06 Hrs)Sales force motivation and compensation : Nature of motivation,Importance, Process and factors in the motivation. Compensation - Meaning,

Types of compensation plans and evaluation of sales force by performanceand appraisal process.

PART - B: RETAIL MANAGEMENTMODULE 5 (06 Hrs)Retail Management : Introduction, meaning, characteristics, Retail industryin India, role of retailing, Trends in Retailing, Emergence of organizations ofretailing, Retail Location and Layout plan, careers in Retailing.

MODULE 6 (05 Firs)Retail Market segmentation : Introduction to Market segment, criteria foreffective segmentation, Dimensions of segmentation, customer profiles.

MODULE 7 (07 Hrs)Retailing Channels : Products and merchandise management, structure,nature and channel, criteria for selection of suppliers.Channel choice, product movement, Merchandising plans.Retail Pricing: factors and pricing, Retail pricing strategies, Retail promotionstrategies, Retail Advertising strategy, sales promotion, publicity.

MODULE 8 (06 Hrs)Relationship Marketing in Retailing : Management of Relationship,Evaluation of Relationship Marketing, Relationship Marketing in organizedand unorganized retail sector, Retail Research and Retail Audits

Case Study

RECOMMENDED BOOKS:(05 Hrs)

1. Sales Management ,Charles Futrell - Thomson Learning, 6/e, 20032. Sales and Distribution Management, Tapan Panda - Oxford

3. Retail Management, Barry Berman - PHI, 9/e, 20054. Retail Management Levy & Weitz TMH 5/e 2002

REFERENCE BOOKS:I. Sales management: Decision, Structure & Cases2. Retail Marketing Management, David Gilbert - Pearson Education, I/e,

19993. Management of Sales force, Rosann Spiro - TMH, I I/e, 20044. Integrated Retail Management, James Osden - Biztantra, 2005 Indian

Reprint5. Retailing Environment and Operations, Andrew J Newman - Thomson,

I/c, 20026. Sales Management, Douglas J Dalrymple, William L Crowe - John

Wiley & Co7. Retail Management, Chetan Bajaj - Oxford8. Retail Management - Rosemary Varley, Mohammed Rafiq - Palgrave

Macmillan

33

CONSUMER BEHAVIOR

Sub Code : 05MBA MM313 IA Marks : 50No. of Lecture : 04 Exam Hours : 3 HoursHrs / weekTotal no. of : 56 Exam Marks : 100Lecture Hrs

MODULE 1 (04 Hrs)Introduction To The Consumer Behavior: The diversity of consumerbehavior - why we study consumer behavior - why was the field ofconsumer behavior developed - ethics in marketing - business schooleducation - the consumer movement - ethics and corporate environment -qualitative research - need and types

MODULE2 (06 Hrs)

Consumer as an individual : Consumer needs and motivation - what ismotivation - motivation needs - goals - positive and negative motivation -rational versus emotional motives - the dynamic nature of motivation -needs and goals - frustration - arousal of motives - types and systems ofneeds - diversity of need systems - the measurements of motives -motivational research - development - motivational research todayConsumer modeling - the economic model - learning model -psychoanalytical model - sociological model - the Howard Sheth model -the Engel-Kollat-Blackwell model

MODULE 3 (07 Hrs)Determinants of consumer behavior : Consumer imagery and perceivedrisks - consumer innovativeness and personality traits - brandpersonification - elements of consumer learning - relationship betweenattitude and consumer behavior

MODULE 4 (07 Hrs)Consumption and post purchase behavior : Nature of consumption -consumption effects on consumer satisfaction - purchase associated withcognitive dissonance - post purchase behavior (chapter 4 - Jay D Lindquist,Biztantra)

MODULE 5 (06 Hrs)Communication and persuasion : Components of communication - thecommunication process - the message initiator (the source) - the targetaudience (the receivers) - feedback - the receivers response - designingpersuasive communications - communication strategy - media strategy -message strategies - crisis communication strategies

MODULE 6 (06 Hrs)Consumers in their social and cultural setting : Consumer relevantreference groups - family decisions making and consumption related roles -family life cycle - social class and consumer behaviour - influence of culture

34

on consumer behaviour - marketing services across cultures-relationshipmarketing in cross cultural context.

MODULE 7 (07 Hrs)

Consumer decision making process : Personal influence and the opinion

leadership process - what is opinion leadership - dynamic of the opinionleadership process - opinion leaders are persuasive - the motivation behind

opinion leadership

Diffusion of innovations - the diffusion process - the innovation - thechannels of communication - the social system time - the adoption process -stages in the adoption process - the innovation decision process - theadoption process and information sourcesConsumer decision making, choosing and consuming - what is a decision -levels of consumer decision making - extensive problem solving - limitedproblem solving - routinized responsive behavior - models of consumer fourviews of consumer decision making - an economic view - passive view -cognitive view - emotional view - model of consumer decision making -input-process-out put - consumer gifting behavior - beyond decision:consuming and possessing - online decision making in consumer purchaseprocess (Chapter 12 - Sheth and Mittal - Consumer Behavior)

MODULE 8 (08 Hrs)CRM in consumer marketing : Focus on customer relationship - buildingCRM - an insight into CRM and E-CRM - the CRM process - CRMimplementation

Case Studies with Indian Context

RECOMMENDED BOOKS:1. Consumer Behavior - Leon Schiffman, Leslie Lazar Kanuk - Pearson /

PHI, 8/e2. Shopper, Buyer And Consumer Behavior - Dana Nicoleta, Jay

Lindquist - Biztantra, 2/e, 2003/043. Cross cultural marketing - Robert Rugimbana and Sonny Nwankwo -

Thomson Learning, I/e, 20034. Customer Relationship Management - Peeru Ahamed & Sagadevan -

Vikas Publishing5. Consumer Behavior - Hawkins, Best, Coney - TMH, 9/e, 2004

REFERENCE BOOKS:1. Consumer Behavior In Indian Perspective - Suja Nair - Himalaya

Publishers, 20042. Customer Behavior - A Managerial Perspective - Sheth, Mittal -

Thomson, 2/e, 20043. Conceptual Issues In Consumer Behavior Indian Context - S Ramesh

Kumar - Pearson, l /e, 2002

35

SERVICES MARKETING

Sub Code : 05MBA MM314 IA Marks : 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE 1 (05 Hrs)

Introduction to services : What are services? Why service marketing?

Services & Technology Differences between goods v/s services, The services

marketing mix, The gap model of services quality

MODULE 2 (07 Hrs)

Consumer behaviour in services: Search, Experience & credence

properties. Categories in Decision Making Process, Role of culture andservices, Meaning and types of services expectations, Factors that influencecustomer expectation, Model of customer service expectation Current issuesinvolving customer service expectations, Customer Perception, customersatisfaction, service quality, service encounters, strategies for influencing

customer perceptions

MODULE 3 (08 Hrs)

Understanding customer expectation through marketing research -Using marketing research to understand customer expectations, Elements ineffective Market Research, Types of service research, analyzing andinterpreting Market Research, Relationship Marketing, Customerprofitability segment, levels of relationship strategies

MODULE 4 (09 Hrs)

Customer defined service standards - Factors necessary for appropriate

service standards, customer defined service standards, Process of developingcustomer defined service standards, Physical evidence and service scape:Physical evidence, types of service scapes, role of service scapes, frameworkfor understanding service scapes, guidance for physical evidence strategy.

MODULE 5 (07 Hrs)

Employee 's role in service delivery - The critical importance of service

employees, Boundary - Spanning roles, Strategies for closing GAP 3,Service culture, The importance of customers in service delivery, Customer'sroles, Self service technology, Strategies for enhancing customerparticipation. Service intermediaries, strategies for effective service delivery

through intermediaries

MODULE 6 (04 Hrs)

Managing Demand & Capacity - Lack of Inventory Capability,

understanding demand patterns, strategies for matching capacity and

demand, waiting line strategies

36

MODULE 7 (07 Hrs)The need for co-ordination in marketing communication - Four categoryof strategies to match service promises with delivery, Exceeding customerexpectations.

MODULE 8 (04 Hrs)Pricing of Services - Approaches to pricing services, pricing strategies,closing the customer's gap

Case studies with Indian context (05 Hrs)

RECOMMENDED BOOKS:1. Services Marketing, Valarie A Zeithmal & Mary Jo Bitner - TMH, 3/e,

20042. Services Marketing, Christopher Lovelock, Jochen Wirtz - Pearson, 5/e,

20043. Services Marketing, Rajendra Nargundkar - TMH, I/e, 2004

REFERENCE BOOKS:1. Services Marketing, Kenneth E Clow, David L Kurtz - Biztantra, 2/c,

2003/04

2. Essentials of Services Marketing, K Douglas Hoffman, John E G Bateson- Thomson, 2/e, 2002

3. Services Marketing, Govind Apte - Oxford4. Services Marketing, R Srinivasan - PHI, 2003

5. Steve Borten & Kim Harris, Services Marketing - Palgrave, 20046. Ravishankar, Services Marketing, Excel Books.

FINANCE AREA

ADVANCED FINANCIAL MANAGEMENT

Sub Code 05MBA FM321 IA Marks : 50No. of Lecture :Hrs / week

04Exam Hours :3 Hours

Total no. of : 56Lecture Hrs Exam Marks : 100

MODULE 1 (06 Hrs)Working capital management - Determination of level of current assets.Sources for financing working capital. Bank finance for working capital.(No problems on estimation of working capital)

Working capital financing: Short term financing of working capital, longterm financing of working capital. Working capital leverages

MODULE 2 (06 Hrs)Cash Management - Forecasting cash flows - Cash budgets, long-term cashforecasting, monitoring collections and receivables, optimal cash balances -

37

Baumol model, Miller-on model, stone model. Strategies for managingsurplus fund.

MODULE 3 (06 Hrs)Receivables Management - Credit management through credit policyvariables, marginal analysis, Credit evaluation : Numerical credit scoring andDiscriminate analysis. Control of accounts receivables, Factoring.

MODULE4 (06 Hrs)Inventory Management : Determinations of inventory control levelsordering, reordering, danger level. EOQ model. Pricing oferaw material.Monitoring and control of inventories, ABC Analysis.

MODULE 5 (10 Hrs)Capital structure decisions - capital structure & market value of a firm.Theories of capital structure - NI approach, NOI approach, Modigliani

Miller approach, traditional approach. Arbitrage process in capital structure.Planning the capital structure: EBIT and EPS analysis. ROI & ROEanalysis. Capital structure policy.

MODULE 6 (06 Hrs)Dividend policy - Theories of dividend policy : relevance and irrelevancedividend decision. Walter's & Gordon's model, Modigliani & Millerapproach. Dividend policies - stable dividend, stable payout and growth.Bonus shares and stock split corporate dividend behavior. Legal and

procedural aspects of dividends Corporate Dividend Tax.

MODULE 7 (06 Hrs)Divisional performance appraisal: Meaning of divisions - reasons fordivisionalisation - management of investment in division. Measurement ofdivisional performance - return on investment - residual income approach.Inter-divisional relationships - transfer pricing (basic problems only).

MODULE 8 (10 Hrs)

Corporate financial modeling - Agency problem and consideration. Effectof inflation on ; Asset value, firm value, returns, corporate governance,Relevance of Clause 49 of SEBI listing agreement.Financial Management of sick units: Definition of sickness, causes,symptoms, predictions, revival strategies, institutions for revival of sickunits.Economic Value Added (EVA) - concept, components of EVA. MarketValue Added (MVA)

RECOMMENDED BOOKS:1. Prasanna Chandra: Financial Management, (TMH), 6/e, 20042. M.Y. Khan & P.K. Jain - Financial Management, (TMH), 4/e, 20043. I.M. Pandey- Financial Management (Vikas), 9/e, 20054. Brigham & Ehrhardt, Financial Management - Theory & Practice,

Thomson Learning, 10/e - 2004

38

REFERENCE BOOKS:1. Vanhorne, Financial Management & Policy, Pearson / PHI2. Ross, Westerfield & Jaffe, Corporate Finance- TMH - 7/e, 20053. Keown,Martin,Petty.Scott,Financial management :principles and

applications--PHI

4. Brearly and Myers, Principle of Corporate Finance- TMH- 7/c, 20045. Ashwath Damodaran, Corporate Finance - Theory & Practice - John

Wiley, 20036. Pandey & Bhatt, Cases in Financial Management - TMH, 2/c, 2003

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Sub Code : 05MBA FM322 IA MarksNo. of Lecture : 04Hrs / week Exam Hours

Total no. of : 56Lecture Hrs

MODULE 1

Exam Marks

Introduction: Concepts of investment- Financial and non-financial forms ofinvestment - Objectives of financial investment, investment methods -Security and non-security forms of investment - Sources of investmentinformation- Investment Instruments

MODULE 2 (05 Hrs)Financial markets - primary and secondary markets - major players andinstruments in secondary market - Functioning of stock exchanges, tradingand settlement procedures at NSE & BSE. Stock markets guidelines onprimary & secondary markets.

MODULE 3 (10 Hrs)Valuation of securities - bond and fixed income instruments valuation -bondpricing theorems, duration of bond and immunisation of interest risk, term

structure of interest rate, determination of yield curves, valuation of equityand preference shares (Dividend capitalisation & CAPM).

MODULE 4 (07 Hrs)Analysis of risk & return, concept of total risk, factors contributing to totalrisk, systematic and unsystematic risk, default risk, interest rate risk, marketrisk, management risk, purchasing power risk. Risk & risk aversion. Capitalallocation between risky & risk free assets-Utility analysis

MODULE 5 (09 Hrs)Fundamental & Technical Analysis of equity stock. Concept of intrinsicvalue. Objectives and beliefs of fundamental analysts. Economy-Industry-Company framework, Economic analysis and forecasting. Theory ofTechnical analysis, points and figures chart, bar chart, contrary opinionstheory, confidence index RSA, RSI, Moving average analysis, JapaneseCandlesticks.

: 50

:3 Hours

: 100

(04 Hrs)

39

MODULE 6 (07 Hrs)

Behaviour of stock market prices - The market mechanism, testable

hypothesis about market efficiency , implications of efficiency market

hypothesis for security analysis and portfolio management . Asset pricing

theories, CAPM & Arbitrage pricing theories.

MODULE 7 (07 Hrs)Modem portfolio theory - Asset allocation decision. Dominant & Efficient

portfolio - simple diversification, Markowitz diversification model, selecting

an optimal portfolio - single index model, Treynor - Black model.Determination of corner portfolio. Process of portfolio management -International Diversification.

MODULE 8 (07 Hrs)

Portfolio performance evaluation - Sharp & Treynor & Jensen' s measure.

Portfolio revision - Active and passive strategies & formula plans in

portfolio revision. Mutual funds- types, performance evaluation of mutualfunds, functions of Asset Management Companies.

RECOMMENDED BOOKS:I. Investment Analysis and Portfolio management - Prasanna Chandra -

TMH - 2nd Edition, 20052. -Investments - Zvi Bodie, Alex Kane & Alan J Marcus - TMH - 6d'

Edition, 20053. Security Analysis & Portfolio Management - Fisher and Jordan (PHI),

3/e

REFERENCE BOOKS:1. Investment Management - VK Bhalla ( S.Chand & Co)2. Alexander, Sharpe, Bailley - Fundamentals of Investment - Pearson /

PHI, 3/e, 20013. Portfolio Management - Barua, Verma and Raghunathan (TMH), l/e,

20034. Portfolio Management -S. Kevin - Prentice Hall India.5. Reilley & Brown - Investment Analysis & Portfolio Mgmt. - Thomson

Learning, 7/e, 20046. Ranganathan & Madhumathi - Investment Analysis & Portfolio Mgmt. -

Pearson7. V A Avadhani - Securities Analysis & Portfolio Mgmt. - HPH8. Punithavathy Pandian - Security Analysis & Portfolio Mgmt. - Vikas,

2/e, 2005

40

MERGERS, ACQUISITIONS AND CORPORATERESTRUCTURING

Sub Code : 05MBA FM323 IA Marks : 50

No. of Lecture 04Exam Hours :3 Hours

Hrs / weekTotal no. of : 56 Exam Marks : 100Lecture lirs

MODULE I (08 Hrs)Mergers: types and characteristics - motives behind mergers - theories ofmergers - operating, financial and managerial synergy of mergers - role ofindustry life cycle - value creation in horizontal, vertical and conglomeratemergers - change forces contributing to M & A activities

MODULE 2 (09 Hrs)

M & A - A strategic perspectiveMerger Process: Five-stage model - due diligence (detailed discussion) -methods of financing mergers - cash offer, share exchange ratio - mergers asa capital budgeting decision

MODULE 3 (08 Hrs)Corporate restructuring - different methods of restructuring -joint ventures- sell off and spin off - divestitures - equity carve out - leveraged buy outs(LBO) - management buy outs - master limited partnerships - employee

stock ownership plans (ESOP)

MODULE 4 (08 Hrs)Valuation - valuation approaches - discounted cash flow valuation - relativevaluation - valuing operating and financial synergy - valuing corporate

control - valuing of LBO

MODULE 5 (05 Hrs)Process of merger integration - organizational and human aspects -

managerial challenges of M & A

MODULE 6 (08 Hrs)Accounting for amalgamation - pooling of interest method, purchase method- procedure laid down under Indian companies act of 1956

MODULE 7 (05 Hrs)

Take over defenses - financial defensive measures - Coercive offers and

defense - anti-takeover amendments - poison pill defense

MODULE 8 (05 Hrs)Legal and regulatory frame work of M & A - provisions of company's act1956, Indian Income Tax act 1961 - SEBI take over code, Provisions of

Competition Act.

41

RECOMMENDED BOOKS:1. Fred Weston, Kwang S Chung, Susan E Hoag - Mergers, Restructuring

And Corporate Control - PHI

2. Such Sudarsanam - Value Creation From Mergers And Acquisitions -Pearson Education, I/e, 2003

3. Ashwath Damodaran - Corporate Finance-Theory And Practice - JohnWiley & Sons

4. Shukla & Grewal- Advanced Accounts Vol 2 - S.Chand & Sons

REFERENCE BOOKS:I. Weston, Mitchel And Mulherin - Takeovers,Restructuring And

Corporate Governance -Pearson Education, 4/c, 20032. Shiv Ramu - Corporate Growth Through Mergers And Acquisitions -

Response Books3. P Mohan Rao - Mergers And Acquisitions - Deep And Deep

Publications4. Machiraju - Mergers And Acquisitions - New Age Publisherss

5. Ramanujameta]-Megers-TMH,20036. Handbook Of International Mergers & Acquisitions - Gerard Picot-

Palgrave Publishers Ltd.

MERCHANT BANKING AND FINANCIAL SERVICES

Sub Code : 05MBA FM324 / IA Marks :5005MBA B1374

No. of Lecture :

Hrs / week04

Exam flours : 3 flours

Total no. of :Lecture Firs

56Exam Marks :100

MODULE 1 (06 Hrs)Merchant Banking-- Nature of services , structure of merchant banking firms-Financial Markets: Capital markets--Money market. Forex markets.Linkages between the markets.

MODULE 2 (10 firs)SEBI guidelines for merchant bankers, Issue Management--equity issues,

rights issues, debenture issues, Book building, Private placement : Pre issueand post issue activities-- Raising of capital from international markets:Loan syndication,ADRs, GDRs, EDRs, ECB, IDR Design of Capitalstructure-pricing of issues.

MODULE 3 (06 Hrs)Financial services: fund based and fee based services;Credit rating: Definition: Process of credit rating of financial instruments:Depositary services: role of depositories-a brief discussion on performanceof NSDL and CSDL. Stock Broking Services including SEBI guidelines:

42

MODULE 4 (06 Hrs)Money markets: Instruments with their features including treasury bills,commercial bills, commercial papers, certificate of deposits and gilt-edgedsecurities. Money Market Mutual Funds. Bills Discounting, Factoring,Forfeiting. Consumer finance, credit cards, vehicle financing and consumer

durable financing.

MODULE 5 (10 Hrs)Lease financing-meaning and types, historical perspective, present

legislative frameworks of leasing, lease & taxes. Lease evaluation formlessor and lessee's point of view (including problems)

MODULE6 (08 Hrs)

Hire Purchasing_ concept and characteristics, hire purchase Vs Lease,condition and warranties in leasing and their implications, tax implications of

hire purchasing. Evaluation of hire purchasing from hirer & hiree's angle.

(including problems)

MODULE 7 (05 Hrs)

Securitization of debt: Meaning, Features, Special Purpose Vehicle, Pass

Through Certificate & mechanism.

MODULE8 (05 firs)

Marketing of Financial Services - Conceptual framework -- distribution -pricing - promotion - attracting & retaining customers - segmentation -positioning - development and launching of new products - behavioural

profile of customers.

RECOMMENDED BOOKS:1. Financial Services-M.Y.Khan-TMFI, 3/e, 20052. Indian Financial System--M.Y. Khan - TMH, 4/e, 2004

3. Merchant Banking J.C.Verma4. Financial Services - Gorden & Nataraju - HPH5. Financial Services & Systems- S.G.Guruswamy - Thomson Learning,

2004

REFERENCE BOOKS:1. Merchant Banking Principles and Practice : H.R,Machiraju - New Age

International2. Financial Institutions and Markets L.M.Bhole - TMH, 4/c, 20043. Financial Markets & Institutions-S.G. Guruswamy-Thomson

1 Learning, I/c, 20044. Services Marketing --S.M.Jha-HPH5. Indian Financial System - Machiraju - V i kas, 2/e, 2005

43

I INFORMATION SYSTEMS AREA

OBJECT ORIENTED PROGRAMMING USING JAVA

Sub Code : 05MBA IS331 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (06 Firs)JAVA as a programming tool, advantages of JAVA, JAVA & Internet, Shorthistory of JAVA, Common misconceptions about JAVA

MODULE 2 (06 Hrs)

JAVA programming environment, developing environment, using command

line tools, using an integrated development environment, compiling and

running programs using a text editor.

MODULE 3 (06 Hrs)

Fundamental programming structures in JAVA, a simple JAVA program,comments, data types, variables, assignments and initialization, operators,

strings, control flow, arrays

MODULE 4 (06 Hrs)Objects and classes - vocabulary of OOP, Objects, relationship betweenclasses, static fields and methods, method parameters, object construction,

documentation comments

MODULE 5 (08 Hrs)

Inheritance, extending classes, cosmic super class, reflection, interfaces,

object classes, inner classes, proxies, applets- applet basics, applet HTML,

Tags and attributes, multimedia, applet context

MODULE 6 (08 Hrs)

Event handling - basics of event handling, AWT (Abstract Window Toolkit)event hierarchy, semantic and low level events in AWT, Actions,Multicasting, Event Queue, graphics programming, introduction to Swing,creating frame, frame position, displaying information in a panel, 21) shapes,

colours, texts & fonts, images

MODULE 7 (08 Hrs)

User interface components with swing - Introduction to layout management,

Text input, making choices, menus, sophisticated layout management, dialog

boxes

MODULE 8 (08 Hrs)

Exceptions and debugging, dealing with errors, catching exception, tips onusing exception, debugging techniques, using a debugger, streams and files,putting streams to use, object streams , File Management, Introduction to

JAVA Scripting and JAVA Beans.

44

RECOMMENDED BOOKS:1. Core JAVA Volume I - Fundamentals - Cay S Hortsmann, Gary Comel

- Pearson Education Asia, 7/c, 20052. Comdex Computer programming course kit - Vikas Gupta - Wiley

Dreamtech - 2004

Laboratory Exercises for Object Oriented Programming with JAVA1. Write a program in JAVA to read two numbers from keyboard and

display the larger value on the screen2. Write a JAVA program to evaluate the following investment formula

V= P (1 + R)**N and print the table that would give value of V for

different values of P, R , N.3. Write a program that reads 10 numbers from key board and calculates

the Sum,Average, Maximum and Minimum values.

4. Define a class to represent a bank account with following data members :Name of Depositor, Account number, Type of account, balance amountin account & Member functions - to assign initial values, to deposit an

amount, to withdraw an amount after checking balance and to displayname and balance for an account no.

5. Write an interactive menu driven program to read the telephone detailsfile with each record having name and telephone number:

- to find the telephone number for a given name- to find the name for a given telephone number- to update telephone number whenever there is a change

2 assignments based on Object oriented concepts, design and programming

Out of 50 IA marks 30 marks is based on internal assessment tests, 10 marksbased on assignments and another 10 marks based on laboratory exercises.

APPLICATIONS WITH DATABASE MANAGEMENT SYSTEMS

Sub Code : 05MBA IS332 IA Marks :50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULEI (06 Hrs)Early information systems - problems, Organisation of Database,

Components of Database Management Systems, Data Models, DatabaseArchitecture, Schema, Entity Relation model, dataflow diagram

MODULE 2 (06 Hrs)Basic file systems - File organization - Serial, Sequential, IndexedSequential, Creation and Manipulation of Indexed Sequential files, Hashing,Key to address transformation, overflow management in hashed files, B-Tree

based files

45

MODULE 3 (08 Hrs)Conventional Data Models - Hierarchical Model, Network Model, DatabaseArchitecture, Data modelling, data definition, data dictionary, datamanipulation, Database administration function, Data Security, back up andrecovery

MODULE 4 (06 Hrs)Relational data model, Basic definition and terminology, Codd's 12 rules forrelational database management, Relational Algebra, Relational Calculus,Operations in Relational Model.

MODULE 5 (08 Hrs)Relational database design, integrity constraints, functional dependencies,normalization, second and third normal form, boyce - codd normal form,multivalued dependencies and fourth normal form, join dependencies andfifth normal form.

MODULE 6 (06 Hrs)SQL - the database language, Simple queries in SQL, Products & Joins inSQL, Database modification in SQL, View definition, constraints, triggers inSQL

MODULE 7 (08 Hrs)Database Security, Transaction processing, Concurrency control, lockingtechniques, database back up and recovery, database security issues, accesscontrol, authorization, Distributed databases

MODULE 8 (08 Hrs)Oracle server, Oracle client, Oracle forms, Oracle reports, Oracle office,SQL +, Simple application using Oracle database.

RECOMMENDED BOOKS:1. A first course in Database System - Jeffrey D Ullman & Jennifer Widom2. Database Management System - Arun K Majumdar & Pritimoy

Bhattacharya3. Introduction to Database System - C J Date4. Fundamentals of Database System - Elmasri & Navathe5. ORACLE-A Beginner's guide-Micheal Abbey & Micheal J Corey

Laboratory Sessions of Applications using database management System

A mini project on ORACLE OR SQL SERVER by a team of two students/each to carry out following activities

Application requirement definition.• Entity Relation ship model

Creating table structures to cover entities• Normalisation of the records & relationships

Creation of sample data recordso Loading in database• Sample queries using SQL

Documentation of project

46

List of Typical Mini projects , (Representative)• 4Hotel room booking & front office management

Railway reservationBus reservationAirline ReservationSales management of consumer productsLibrary managementTourist assistance service

•6Patients and services management in hospitalManagement of Placement centerExamination system ManagementGeneral Enquiry ServicesFront office management of Car dealers

Out of 50 IA marks 30 marks will be based on internal tests and 20 markswill be based on the completion of mini project evaluating the mini projectreport and conducting internal Viva voce

ENTERPRISE RESOURCE PLANNING

Sub Code : 05MBA IS333 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE 1 (06 Hrs)ERP as Integrated Management Information System, Evolution of ERP,Benefits of ERP. ERP vs Traditional Information Systems

MODULE 2 (06 Firs)Business Process Reengineering- need and challenges, Managementconcerns about BPR. BPR to build business Model for ERP.MODULE 3 (06 Firs)ERP & Competitive advantage, Basic Constituents of ERP, Selection criteriafor ERP Packages. Procurement process for ERP Package

MODULE4 (08 Hrs)Overview of ERP packages - PEOPLE SOFT, SAP-R/3, BAAN IV,MFG/PRO, IFS/AVALON, ORACLE-FINANCIAL,SurGey of Indian ERP Packages regarding their Coverage, performance &costMODULE 5 (08 Hrs)ERP Implementation- issues , Role of Consultants, Vendors, Users, Need fortraining, customization. ERP implementation methodology and postimplementation issues and options.

MODULE 6 (06 Hrs)Basics of Supply Chain Management - Order Management, Logistics. SCM- basic principles, tasks and competencies , interfaces and complexities

47

MODULE 7 (08 Hrs)Types of SCM, potential benefits of SCM, possible obstacles, Applicationsystems supporting SCM - engineering, Product Data Management, Sales,Procurement, Production, MRP, Distribution.

MODULE 8 (08 Hrs)ERP Case Studies in HRM, FINANCE, PRODUCTION, PRODUCTDATABASE, MATERIALS, SALES & DISTRIBUTION

RECOMMENDED BOOKS:1. Enterprise Resource Planning - Concepts and Practices by Vinod Kumar

Garg & N K Venkatakrishna, PHI2. Enterprise Resource Planning by S Sadagopan - PHI3. Enterprise Resource Planning - Alexis Leon Tata McGrew Hill, l/e,

2003

Assignments : (4 out of 5)

1. Advantages of ERP2. Features of various modules of ERP3. Parameters to evaluate ERP Packages4. Comparison between different ERP packages5. Demand potential foe ERP (Survey Based )

Out of 50 IA marks 30 marks will be based on tests and 20 marks based oncompletion of 4 assignments.

E-COMMERCE

Sub Code : 05MBA IS334 IA Marks : 50No. of Lecture Hrs /week

: 04 Exam Hours : 3 Hours

Total no. of LectureHrs

: 56Exam Marks : 100

MODULE I (07 Hrs)Introduction to E-Commerce, Benefits, Impact of E-Commerce,Classification of E-Commerce, Application of E-Commerce Technology,Business Models, Framework of E-Commerce., Business to Business,Business to Customer, Customer to Customer

MODULE 2 (07 Hrs)Network Infrastructure - LAN, Ethernet ( IEEE 802.3), WAN, Internet,TCP/IP reference model, Domain names, Internet Industry Structure, FTPapplications, Electronic Mail, W W W.

MODULE 3 (05 Hrs)HTTP, Web Browsers, HTML, Simple exercises in HTML, Common

Gateway Interface, Multimedia objects

48

MODULE4 (08 Hrs)Securing Business on Network: Security Policy, Procedures and Practices,Site Security, Firewalls, Securing Web Service, Transaction Security,Cryptology, Cryptological Algorithms, Public Key algorithms,Authentication Protocols, Digital Signatures, Security protocols for WebCommerce

MODULE 5 (06 Hrs)Electronic Payment Systems: Online Electronic Payment Systems, Prepaidand Post Paid Electronic Payment Systems Information Directories andSearch Engines

MODULE 6 (08 Hrs)Internet Advertising, Models of Internet advertising, Sponsoring Content,Corporate Website, Weaknesses in Internet advertising, Web Auctions.

MODULE 7 (07 Hrs)Launching Your E business- Marketing an E-Business, Search Engines andDirectories, Public Relations, Consumer Communication, News Groups &Forums, Exchanging Links, Web Rings, E-Business Back end systems,Business Record Maintenance, Back up procedures and disaster Recoveryplans

MODULE 8 (08 Hrs)Building a Corporate Website: Practical issues on servers and ApplicationSoftware. Management issues related to Web Server Setup. Case Studydiscussion on a Corporate Web Site. E-Commerce legal issues and Cyberlaws.

Laboratory Sessions in E-Commerce:I . Simple execises using HTML2. Create a Web Site with minimum Details3. List out the Web sites dealing with F-Commerce4. Log on to Web Sites dealing with E- Commerce and list out the facilities

available.5. Log on to a trade web site and make a trial order for purchase of an item.

Assignments can be on live case studies in various facets of E-Commerce.

Out of 50 internal assessment marks 30 marks will be based on internal tests,10 marks based on Laboratory Exercises and 10 marks based on Seminar andAssignments

RECOMMENDED BOOKS:I. Electronic Commerce -Framework, technologies and Applications -

Bharat Bhasker TMH Publications2. World Wide Web Design with HTML : C Xavier3. Creating a winning E-Business : Napier, Judd, Rivers, Wagner- Course

Technology- Thomson Learning, 2001

49

REFERENCE BOOKS:1. E-Commerce - Cutting Edge of Business- Kamlesh K Bajaj, Debjani

Nag - Tata McGraw Hill, 1/e, 20032. Global Electronic Commerce- Theory and Case Studies J Christopher

Westland, Theodre H K Clark- University Press3. E-Commerce - an Indian perspective - P T Joseph - Prentice Hall, 2/e,

2005

4. E-Commerce concepts, Models, Strategies - C S V Moorthy - HimalayaPublications

5. Electronic Commerce - Gari P Schneider - Thomson CourseTechnology, 4/e, 2004

6. Strategic Management of e-Business Stephen Chen John Wiley& Co.

HUMAN RESOURCE AREA

ORGANIZATIONS: STRUCTURE, PROCESS AND DESIGN

Sub Code : 05MBA HR341 IA Marks : 50No. of Lecture Hrs /week

: 04Exam Hours : 3 Hours

Total no. of Lecture : 56Hrs Exam Marks : 100

MODULE I (05 Hrs)ORGANIZATION: Nature and scope - definitions - overview of variouscomponents and structure - evolution of organization theory - organizationaltheories - images of organization

MODULE 2 (05 Hrs)ORGANIZATIONAL EFFECTIVENESS: Definition - importance andapproaches to organizational effectiveness - the goal attainment approach -the systems approach - the strategic approach - constituencies approach -the competing values approach - relative comparison of approaches

MODULE 3 (05 Hrs)ORGANIZATIONAL PROCESSES: Organizational work flow processes /business processes - process re-engineering - work flow as the basis fororganizational design

MODULE4 (10 Hrs)ORGANIZATIONAL DESIGN: determinants of organizational design -components of organizational design - complexity - formulization -centralization - types of organizational structures - technologicaldeterminants of organizational design - nature of technological influences -technology and organizational structure - job design - organization -environment - interface - environmental impact on organizations - strategiesfor managing environment

50

Organizational strategy and structure - strategy * structure link - strategicchoices - strategic failures

MODULE 5 (10 Hrs)ORGANIZATIONAL POWER, CONFLICT AND POLITICS:Significance of power and politics in organizations - structural determinantsof organizational power - power imbalances - sources of organizationalconflictsLabor - management conflicts - low formalization - dependence oncommon scarce resources - differences in evaluation criteria and rewardsystems - participative decision making - heterogeneity of members - statusin congruence - role dissatisfaction - communication distortions - managingorganizational conflicts - five major conflict resolution techniques - superordinate goals - reducing interdependence between units - expandingresources - mutual problem solving approach systems - formal authority -increasing interaction - organization wide evaluation criteria and reward

systems - merging conflicting units - conflict stimulati on techniques

MODULE 6 (07 firs)ORGANIZATIONAL DECISION MAKING AND STRATEGYFORMULATION : organizational decisions - operating decisions -strategic decisions - administrative decisions - influences on organizationaldecisions - approaches to organizational decision making - the normative /rational approach - the entrepreneurial approach - the political approach -

the consensus building approach

MODULE 7 (08 Hrs)MANAGING ORGANIZATIONAL CULTURE: The essence of

organizational culture - definition - functions - types - characteristics -creating - sustaining and transmitting culture - strong and weak cultures -organizational culture and strategy - when cultures collide - mergers andacquisitions - the effective organization culture - culture and organizationaleffectiveness

MODULE 8 (06 Hrs)MANAGING ORGANIZATIONAL EVOLUTION: Growth and declineof organizations - changing environment - information / communicationtechnology - globalization and competition - customer and quality -managing growth and decline - corporate restructuring - mergers andacquisitions - human face of mergers and acquisitions - cultural andstructural adjustments - restructuring designs and implementation -organizing for the future

RECOMMENDED BOOKS:1. Organization Theory - Structure, Design And Applications - Stephen

Robbins - Pearson / PHI, 3/e2. Understanding Organizations - Madhukar Shukla - PHI

51

3. Organization Theory And Design - Richard Daft - Thomson Learning,

8/e, 20044. Organization Theory -Mary Jo Hatch - Oxford Publication, 2005

5. Organization Theory - Richard Hall - Pearson/PHI, 7/e, 1999

REFERENCE BOOKS:1. Designing Organizations - Philip Sadler - Kogan Page India Ltd

2. Organization Behavior - Concepts , Controversies And Applications- Stephen Robbins - Pearson/PHI, I l/e

3. Organizations : Structure , Processes And Outcomes - Richard Hall -

Pearson/PHI4. Organization Theory And Behavior - R A Sharma - TMH, 2003

5. Managing Radical Change - Sumantra Ghoshal, Gita Piramal - Viking

Penguin India, 20046. Re-Engineering The Organizations - Jeffery N Lowenthal - TMH,

20027. Corporate Restructuring : Strategies And Implications - Aima - Excel

Books8. Reengineering The Corporation - Michael Hammer And James

Champy9. Fourth Eye - Excellence Through Creativity - Pradip N K Khandwalla

- Wheeler Publishers

LEGAL ENVIRONMENT & INDUSTRIAL LEGISLATIONS

Sub Code : 05MBA HR342 IA Marks 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture 56 Exam Marks :100Hrs

SECTION - A - LEGAL EN VIRONMENTMODULE 1 (03 Hrs)Indian Industrial Relations - An overview - A general survey, need,

objectives and principle of legal environment. IR in the post Independence

period, Importance and objectives of Industrial Relations , Main approaches

to IR.

MODULE 2 (03 Hrs)Labour and Indian constitution, special features of Indian Industrial

Relations, policies and practices in India, code of Discipline and historicalinitiatives for harmonious IR, Government policies relating to labour in 5

year plans, Legal Enactments, ILO and its influence on Legal Enactments in

India.

MODULE 3 (03 Hrs)

Collective Bargaining in India: Definition, Essential conditions for thesuccess of collective bargaining, functions of collective bargaining,

52

collective bargaining process, prerequisites for collective bargaining, trendsand conclusions, Techniques of negotiation.

MODULE4 (03 Hrs)Trade Unions: Meaning, Historical perspective of trade union movement inIndia, functions of trade unions, objectives of important trade unions, unionstructure, problems of trade unions, measures to strengthen trade unionmovement in India, Rights and responsibilities, future trends of trade union

movement in India.

MODULE 5 (05 Hrs)

Grievance procedure and Discipline management: Grievance, meaning andforms, approaches to grievance machinery, Grievance procedures, modelgrievance procedure. Discipline - Judicial approach to discipline, Domesticenquiries, Disciplinary procedures, approaches to manage discipline in

Industry.

MODULE 6 (02 Hrs)

Industrial Conflicts: Nature of conflicts and its manifestations, causes andtypes of Industrial conflicts, prevention of Industrial conflicts, settlement of

Industrial conflicts.

MODULE 7 (02 Hrs)Employer's federations and their role in IR

SECTION - B - INDUSTRIAL LEGISLATIONS

An overview of the following labour enactments covering the definitions,applicability, provisions, registers and returns; penalties for non-implementation and other major provisions including the schedules and latest

amendments.I. Factories Act' 19482. Employee's provident Fund and Miscellaneous Provisions

Act' 19523. Shops and commercial Establishments Act4. Payment of Gratuity Act' 19725. Maternity Benefit Act' 19616. Trade Union Act7. Payment of Wages Act8. Industrial Disputes Act9. Workment's Compensation Act10. Employee's State Insurance (E.S.I) Act11. Payment of Bonus Act' 196512. Contract Labour (Regulation & Abolition) Act' 197013. Industrial Employment standing order's Act' 1946

14. Minimum wages Act' 1948 (35 Hrs)

Note: The syllabus is divided in the ratio of 40:60 for Legal Environmentand Industrial legislation respectively and as such in the Examination, thepaper should be with section A and B with 3 questions in section 'A' and 5

53

I

questions in section 'B' with instructions for answering any 5 questionschoosing minimum of 2 questions form each of the sections 'A' and `B'.

RECOMMENDED BOOKS:1. Mamoria & Mamoria - `Dynamics of Industrial Relations', Himalaya

Publishing house, Mumbai, 20042. Arun Monappa - Industrial Relations, Tata McGraw Hill Publishing

Company Ltd, 1/e, 2002.3. P R N Sinha et at Industrial Relations, Trade Unions & Labour

Legislation, Pearson Education

REFERENCE BOOKS:1. P Subba Rao - Essentials of Human Resource Management and

Industrial Relations (Text, Cases and Games), Himalaya Publishing

House, Mumbai2. Dr.M V Pylee and A Simon George - Industrial Relations and Personnel

Management, Vikas Publishing House Pvt. Ltd., 2/e, 20033. R S Davar - Personnel Management and Industrial Relations, Vikas

Publishing House, Mumbai, 10/e, 20054. Myers, A Charles and Karnnappan S - Industrial Relations in India, Asia

Publication House, Mumbai.5. Dale Yoder and Paul D, Standohar - Personnel Management and

Industrial Relations, Prentice Hall of India, EEE/Pearson Education6. Allan Cowling and Philip James - The Essence of Personnel

Management and Industrial Relations, Prentice Hall of India,EEE/Pearson Education.

ADVANCED ORGANIZATIONAL BEHAVIOUR ANDDEVELOPING COMPETENCIES

Sub Code : 05MBA HR343 IA Marks : 50No. of Lecture Hrs /week

: 04 Exam Hours : 3 Hours

Total no. of LectureHrs

: 56

Micro Perspective

Exam Marks : 100

MODULE I (04 Hrs)Introduction: The Behavioural approach, Challenges, Past and contemporary.Theoretical framework, Contributing disciplines to the OB field.

MODULE 2 (06 Hrs)Personality: Values, Emotions, Attitudes and Job related outcomes

MODULE 3 (06 Hrs)The Perception Processes: Definition Nature, Factors influencing andIndividual Decision Making, Implications in the Organizational Context.

54

I j

MODULE4 (05 Hrs)Motivation - Concepts and Application, Definition, Early and Contemporarytheories, From Concept to Applications - Job design, goal setting and otherprogrammes.

MODULE 5 (04 Hrs)Learning Processes: Objectives, Principles, Organizational Systems andapplications.

Macro DynamicsMODULE 6 (04 Hrs)Foundations of Group Behaviour: Nature, types, Stages, Framework foranalysis, Organizational Context, Structure, Process and Decision-making.The Emerging Team concept, Groups and Teams difference, EffectiveTeams.

MODULE 7 (04 Hrs)Conflict, Transition Process: Levels: Individual, Interpersonal, Intergroup,Organizational. Conflict Resolution Approaches at various levels, Functional/ Dysfunctional skills, including negotiations.

MODULE 8 (04 Hrs)Stress: Meaning, Nature and levels of stress, causes, effects and copingstrategies

MODULE 9 (04 Hrs)Power and Politics: Meaning, bases of Power, implications, Dependency andDefensive Behaviour, Managing Power, Contrasting Power and Leadership

MODULE 10 (04 Hrs)Employee Counseling: Meaning - need - Manager's role in changingbehaviour

MODULE 11 (03 Hrs)Negotiation Skills:Creating Climate - Opening Process - Conducting the negotiation -Preparing for Negotiation - Styles of Negotiating - Rules of Negotiating

MODULE 12 (02 Hrs)Managing Diversity in Behaviour:The Nature of Diversity, Reasons for the Emergence of Diversity,

Characteristics of Diversity, Work force Diversity, Managing Diversity,Developing the Multicultural Organization, Individual Approaches toManaging Diversity, Organizational Approaches to Managing Diversity

MODULE 13 (02 Hrs)Behaviour Assessment Tools - Psychological Tests - Big Five Factors, TypeA & B, Self-monitoring etc.

MODULE 14 (04 Hrs)Developing Competencies: Meaning, definition and history of competencymethod. Characteristics of competencies. Types of competencies.

55

Competency mapping: Meaning, definition, purpose and approaches of

mapping. Tools for mapping: behavioural event interview, repertory grid,

critical incident technique, subject expert discussions, survey method andparticipant observation. Competency Assessment: Meaning, definition andpurpose of assessment . Tools for assessment : Assessment Center, 360-degreefeedback, performance records, tests and interviews.

RECOMMENDED BOOKS:I. Hellerigel et.al. Organizational Behaviour, Thomson Learning, l0/e,

20042. Stephen P Robbins Organizational Behaviour, Pearson / PHI, I 1/e, 20053. Udai Pareek, Understanding Organisational Behaviour, Oxford 20034. Shermerhorn Hunt, Osborn, Organizational Behaviour, John Wiley &

Co., 7/e, 20015. Fred Luthans, Organizational Behaviour, TMH, 10/e, 2005

REFERENCE BOOKS:I. Gregory Moorehead & Ricky W Griffin, Organizational Behaviour -

Managing People and Organizations, Biztantra, 7/e, 20052. Negotiation Hand book - PHI3. Essentials of Negotiation, HBS, 20034. Hersey Paul and Kenneth Blanchard H. Management of Organizational

Behaviour - Utilizing Human Resources - Pearson Education/PHI, 6/c5. The Handbook of Competency Mapping, Seema Sanghi, Response

Books, 20046. Bill Scott, The Skills of Negotiating, Jaico, 20037. Patrick J Cleary, The Negotiation Handbook8. Competence at work, Spencer M Lyle & Spencer M Signe, John Wiley &

Co, 19939. Competency based HRM, Ganesh Shermon, TMH, 1/e, 200410. Udai Pareek, Training Instruments in HRD and OD, TMH, 2/e, 200411. Organization Behaviour - Sharma - TMH, 200212. Behaviour in Organizations - Greenberg / Robert A Brown -

Pearson /PHI/Biztantra, 8/e, 2003

13. Organizational Behaviour - Hartman & Harris - Jaico

PERSONAL GROWTH & INTER-PERSONAL EFFECTIVENESS

Sub Code : 05MBA HR344 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56

Exam Marks 100Hrs

MODULE I (07 Hrs)Meaning - Personal Growth, Concepts of Personal Growth, Personal Lifestyle choices, Personal Growth and Training Individual conflict.

56

MODULE 2 (05 Hrs)Individuals and organization, individual and inter-personal behaviour, Natureof values and attitudes, Job satisfaction, Job involvement, Organizationalcommitment.

MODULE 3 (07 Hrs)Feeling, thinking and behaviours. Personality theories, Carl Jung's theory ofpersonality types and Myers Briggs type Indicator (MBTI) Trait theories -Guilford Peogut, Emotional intelligence - Nature and scope for personalgrowth.

MODULE 4 (05 Hrs)Pedagogy and Androgogy, Adult Learning Process; learning styles and itsrelatedness to personality development.

MODULE 5 (09 Hrs)Interpersonal relations and personal growth, Interpersonal needs, motivationand behaviour - FIRO - B and Johari Window. Defense Mechanism ingroups.

MODULE 6 (07 Hrs)Micro perception of organization behaviour, Perception process, importanceof sensation versus perception, Personality and attitude, interactive conflictand negotiation, Personality - meaning, Definition of how personality isformed.

MODULE 7 (07 Hrs)Interpersonal behaviour, Nature of conflict, Levels of conflict, Source ofconflict, Effects of conflict, Assertive Behaviour, Transactional Analysis,Ego status, Types of Transaction, Life position, Application of T.A inOrganizational context with cases.

MODULE 8 (05 Hrs)Emotional Intelligence - Nature and Scope - Working with emotionalintelligence - self mastery - people skills - Emotionally intelligentorganization.

The seven habits of highly effective people. (04 Hrs)

RECOMMENDED BOOKS:I. Organizational Behaviour - Human Behaviour at work - by

John.W.Newstrom and Keith Davis Tata McGraw Hill, I l/e, 20032. Organizational Behaviour - Concepts, controversies and applications-

Stephen P Robbins - Prentice Hall International, 11/e3. Wallace & Masters Personal Development for Live and Work, Thomson

Learning, 8/e, 2004

REFERENCE BOOKS:1. Organizational Behaviour - By J S Chandan2. Training Instruments in HRD & OD - Udai Pareek - TMH, 2/e, 2004

57

3. Organizational Behaviour - Fred Luthans, TMH, 10/e, 20054. Enhancing Personal Effectiveness - Surabhi Purohit, TMH, 20035. Emotional Intelligence - Daniel Coleman, Bantam Books.6. The Seven Habits of Highly Effective People by Stephen R Covey,

Simon & Schuster.7. Choices in Ethical Behaviour - R C Shekar.

PRODUCTION AREA

MATERIALS MANAGEMENT

Sub Code : 05MBA PM351 IA Marks : 50No. of Lecture Hrsweek

04 Exam Hours : 3 Hours

T 1 fL tota no. o ec oreHrs

•56 Exam Marks : 100

MODULE 1 (07 Hrs)Introduction - scope of materials management - primary and secondaryobjectives - integrated materials management - relation with other functionalareas of organization

MODULE 2 (07 Hrs)

Organizing for materials management - basis for forming organizations -conventional and modem approaches to organizing materials management

MODULE 3 (05 Hrs)Materials identification - classifying of materials - codification of materials- standardization - simplification and variety reduction of materials

MODULE4 (05 Hrs)Inventory control - techniques - FSN, VED, ABC - working capital

management with reference to inventory

MODULE 5 (06 Hrs)Management of stores - location - different types of stores - methods ofstoring - safety and security of materials - stores equipment - materialshandling equipment - factors affecting materials handling

MODULE 6 (06 Hrs)

Stores issues and receipts - procedures - forms and policies in storestransactions - stores accounting - stores organization - materials safety and

security

MODULE 7 (06 Hrs)Management of surplus obsolete and scrap materials - reasons foraccumulation of surplus obsolete and scrap materials - methods of disposal -regulations and procedures

58

MODULE 8 (08 Hrs)

Purchasing - planning purchasing materials - norms of vendor rating - CEImethodology, Japanese industry - selection and development - purchasingprocedures and methods - legal aspects - insurance of materials - supplymanagement - sources of supply - out sourcing

MODULE 9 (06 Hrs)Sub contracting - reasons for subcontracting - criteria for selecting subcontractors - rating - factors affecting subcontract rate fixing - internal andexternal subcontract

RECOMMENDED BOOKS:1. Integrated Materials Management - A K Datta - PHI2. Purcahsing And Supply Management - Dobbler, Burt D N - TMH,

7/e, 20043. Materials Management - P Gopalakrishnan - PHI, 20024. Purchasing And Materials Management - Leenders Fearon -

Universal Book Stall5. Purchasing And Invento ry Control - K S Menon - Wheeler Publishers6. Materials Management - Varma M M - Sultan Chand And Sons7. Purchasing And Inventory Management - Westing - Wiley Eastern8. Contemporary Auditing - Kamal Das Gupta9. Modern Internal Auditing - Anil B, Roy Chowdhary

10. Auditing: A Systematic Approach - Messier11. Statement On Standard Auditing Practices - Institute Of Chartered

Accountants Of India12. Standards For Professional Practice Of Internal Auditing

ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

Sub Code : 05MBA PM352 IA Marks : 50No. of LectureHrs / week

: 04Exam Hours : 3 Hours

Total no. ofLecture Hrs

: 56Exam Marks : 100

MODULE 1 (08 Hrs)Linking organizational objectives to production and operations objectives -development of production and operations strategies - basic manufacturingprocesses used in engineering and non engineering industries - metalworking - metallurgical - chemicals - fertilizers - textiles - powergeneration and distribution

MODULE 2 (08 Hrs)Need for product design and re design - designing for customer - designinga standard product for manufacturing and assembly - types of processes -

59

I

process flow structures - specific equipment selection - process analysis -product design and process selection in services - product process matrix forservices

MODULE 3 (08 Hrs)Process of product development - idea generation - prototype building -provisional design - producibility studies - commercialization - design offacilities - advanced models in facility planning - assembly line balancing -developing group technology layout - systematic layout planning - problems

MODULE 4 (08 Hrs)Just in time production systems - the Japanese approach for elimination of

waste - JIT implementation requirements - JIT in services - equipmentselection - reasons for selection methods - financial and non financial -

financial methods - ROI, ICCR - PCQ rating methods - MAPI methods

MODULE 5 (08 Hrs)Job design and work measurement -job design decisions - approaches to jobdesign - work measurement - standards - learning curves and its

applications - value analysis - value engineering concepts to be incorporated

MODULE 6 (08 Hrs)Aggregate planning - aggregate units of production - overview of aggregateplanning problem - costs in aggregate planning - chase demand strategy -level of production strategy - mixed strategies- mathematical models -linear decision rule - problems

MODULE 7 (08 Hrs)MRP systems - Master production schedule - MRP concepts - terminology- MRP II - embedding JIT into MRP - advanced MRP systems - simple

problems

RECOMMENDED BOOKS:I. Production And Operations Management - Humid Noori, Russel

Radford - Mcgraw Hill International2. Production And Operations Management - James Dilworth - Mcgraw

Hill International3. Production And Operations Management - Chase, Aquilano, Jacobs -

TMH, 10/e, 20044. Production And Operations Management - Rogerto Russel, Taylor -

Prentice Hall, 4/e5. Production And Operations Management - Roger Schmenner -

Prentice Hall6. Production And Operations Analysis - Steven Nahmias - Mcgraw

Hill, 5/e, 20057. Materials Requirement Planning - Joseph Orlicky

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TECHNOLOGY MANAGEMENT

Sub Code : 05MBA PM353 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture :56 Exam Marks : 100firs

MODULE 1 (07 Hrs)Technology management - introduction - definitions - concepts - maintechnologies and their characteristics

MODULE 2 (07 Hrs)Technology development and acquisition - forecasting - generation anddevelopment

MODULE 3 (07 Hrs)Technology absorption and diffusion - absorption - assessment - evaluation- diffusion

MODULE4 (09 Hrs)Selection and implementation of new technologies - automation decisions -strategic decision models - project management in adoption andimplementation of new technologies - strategic cost analysis

MODULE 5 (09 Hrs)Managing new generation technologies - commercializing new andinnovative technologies - invention - innovation - intellectual property

rights

MODULE 6 (08 Hrs)

Knowledge based techniques - role of artificial intelligence techniques -

knowledge management techniques for technology management

MODULE 7 (09 Hrs)Competitive advantages through new technologies - product development -from scientific breakthrough to marketable product - mechanism fortechnology transfer and acquisitions

RECOMMENDED BOOKS:I. Management Of New Technologies For Global Competitiveness -

Christian N Madu - Jaico Publishing House2. Handbook Of Technology Management - Gaynor - Mcgraw Hill3. New Production Systems - Isao Shinohara - Productivity Press India Pvt

Ltd4. Technological Systems And Development - James - Allied Publishers5. Technology Transfer - Nell Sullivan - Cambridge University

6. Management Of Technology Change - Rao A S - Global Business Press

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ADVANCED PRODUCTION PLANNING AND CONTROL

Sub Code : 05MBA PM354 IA Marks : 50No. of Lecture Hrs /week

: 04Exam Hours : 3 Hours

Total no. of LectureHrs

: 56 Exam Marks : 100

MODULE I (15 Hrs)Forecasting - definitions - methods - characteristics of forecasting problems- subjective forecasting methods - objective forecasting methods - timeseries analysis - simple and moving averages - exponential smoothingmethods - correction for trend - linear and non linear regression techniques- analysis of seasonal demand - seasonal demand with growth pattern -problems

MODULE 2 (12 Hrs)Inventory control with known demand - inventory costs - EOQ models -quantity discount models - instantaneous and gradual - supply and demandcases - problems

MODULE 3 (12 Hrs)Operations scheduling - production scheduling - job shop schedulingproblems - sequencing problems - scheduling tools and techniques -problems

MODULE 4 (10 Hrs)Supply chain management - make or buy decisions - JIT purchasing -global sourcing - information flow - problems

MODULE 5 (07 Hrs)Synchronous manufacturing and theory of constraints - performancemeasurement - capacity constraints - implementing a synchronousoperations system

RECOMMENDED BOOKS:I . Production And Operations Management - Chase, Aquilano, Jacobs -

TMH, I0/e , 20042. Production And Operations Management - Hamid Noori, Russel

Radford - Mcgraw Hill International3. Production And Operations Management - James Dilworth - Mcgraw

Hill International4. Production And Operations Management - Rogerto Russel, Taylor -

Prentice Hall, 4/e5. Production And Operations Management - Roger Schmenner -

Prentice Hall6. Production And Operations Analysis - Steven Nahmias - Mcgraw

Hill, 5/e, 2005

62

I INTERNATIONAL BUSINESS

INTERNATIONAL BUSINESS ENVIRONMENT

Sub Code : 05MBA IB361 IA Marks :50No. of Lecture Hrs / : 04 Exam Hours :3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE 1 (07 Hrs)

An Overview of International Business Environment - Economic

environment - political and regulatory environment - demographicenvironment - social, cultural and technological environment

MODULE 2 (07 Hrs)

International Economic Environment - Regional integration and trade blocks- Types of integration - theory of customs union, European union - regionalgroupings - integration of developing countries - SAARC, SAPTA,

international commodity agreements - quota agreements - Cartels - Bi-

lateral & Multi lateral contracts - Economic institutions - InternationalMonetary Funds (IMF) - World Bank, Asian Development Bank, UNCTAD,UNIDO, International Trade Centre, WTO, GATT, CATS, TRIM, TRIPS.

MODULE 3 (07 Hrs)

International Trade and Investment Theory - Historical developments ofModern Trade theory - Investment theories - Theory of capital movements -Market imperfections - Internationalisation - Appropriability - Locationspecific advangage - eclectic.

MODULE 4 (07 Hrs)

International Trade and Payments:Government Influence on Trade: Trade in merchandise - Trade in services -Global sourcing - degree of dependence - balance of payments - trade andBOP of India. Cultural contacts of global management - Understanding the

role of culture - communicating across cultures - cross cultural negotiations

and decision making.

MODULE 5 (07 Hrs)International Investment : Types and significance of foreign investments -factors affecting international investment - growth and dispersion of FDI -cross border mergers and acquisitions - foreign investment in India - TheNew Policy - EURO/ADR issues - M & A - Indian companies going global.

MODULE 6 (08 Hrs)Multi National Corporation : Definition and Meaning - Importance anddominance of MNCs - Code of conduct - MNCs in India - Transfer ofTechnology - global competitiveness - indicators of competitiveness -competitive advantage of nations - Technology and Global competitiveness.

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International Operations - Global supply chain management - globalmanufacturing strategies - factors affecting international HRM and staffing

policy - International negotiations - international asset protection -

Protection of IPRs.

MODULE 7 (05 Hrs)International Monetary System and Foreign Exchange Marketing: The Pre-Bretton Wood's period, Break down of Bretton Wood system and emergence

of EMS, EU and EURO.

MODULE 8 (08 Hrs)Social Responsibilities and Ethics, MNE Social Responsibilities,Efficiencies, Perspectives, Ethics, Technological Perspective, Foreign

Corrupt Practices Act, Case

RECOMMENDED BOOKS:I. The International Business Environment by Arrant K. Sundaram / J.

Stewart Black- Prentice Hall2. International Business environments and Operations John D Daniel, Lee

H Radebaugh, Daniel P Sulivan- Pearson Education, 10i° ed, 2004

3. The International Business Environment Janet Morrison Mac MillanPalgrave, 2004

4. International Business Environment by Francis Cherunilam - Himalaya

Publishing House, 2004

REFERENCE BOOKS:1. International Management Managing Across Borders and Cultures

Fourth Edition by Helen Deresky - PHI2. Dynamics of successful International Business Negotiations by Robert T.

Moran, William G. Stripp - JAICO3. The International Environment of Business by Gerald M. Meier - Oxford

press, 2004

INTERNATIONAL ACCOUNTING

Sub Code : 05MBA IB362 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours :3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (05 Hrs)Introduction - Causes of international differences - some major differencesin financial reporting

MODULE 2 (06 Hrs)International classification of financial reporting - internationalharmonization of accounting - the requirements of international accounting

standards

64

MODULE 3 (09 firs)

Financial reporting in USA, UK, Australia and France

MODULE4 (09 Hrs)Financial reporting in Germany, Netherlands, Japan and Third worldcountries with special emphasis on legal issues, accounting standards and

consolidation of accounts

MODULE 5 (09 Hrs)Issues in International accounting - Consolidation - foreign currencytranslation - segmental reporting - foreign exchange risk management

MODULE 6 (07 Hrs)Harmonization in Financial reporting - Standardization and Harmonization -role of international accounting bodies (IASC) in harmonization

MODULE 7 (07 Hrs)Multinational Transfer Pricing - Objectives of transfer pricing - selecting atransfer price - internal revenue code and transfer pricing

MODULES (04 Hrs)Ethical issues in international accounting - Incidence and implications ofwindow dressing (cases)

RECOMMENDED BOOKS:1. Christopher Nobes & R H Parker - Comparative International

Accounting, 7/e - Pearson/PHI2. Frederick D S Choi & Gary K Meek - International Accounting -

Pearson/PHI3. Helen Gernon & Gary K Meek - Accounting: An international

perspective - McGraw Hill, 5/e, 20004. Richard E Caves, Jeffry A Frankel - World Trade and Payments -

Pearson Education, 2004

REFERENCE BOOKS:1. Frederick D S Choi - International Finance & Accounting Hand book -

John Wiley2. Arne Kinserdal - Financial Accounting: An International Perspective, 2/e

- Financial Times Management3. Kwabena Anyane-Ntow - International Handbook of Accounting

Education and Certification - Pergamon Publishers

4. James A Schweikart - International Accounting: A Case Approach -McGraw Hill

5. Paul E Holt - International Accounting, 6/e - Dame Publications

65

EXPORT MANAGEMENT

Sub Code : 05MBA IB363 IA Marks :50No. of Lecture Hrs /week

: 04Exam Hours : 3 Hours

Total no. of LectureHrs

:56Exam Marks :100

MODULE I (06 Hrs)Foreign Trade of India. Foreign Trade Policy. EXIM Policy 2005-07. Tradeand BOP of India.

MODULE 2 (10 Hrs)Institutional infrastructure for Exports . Institutions for financing exports-EXIM Bank. ECGC. Other types of support- packing , marketing etc.Commodity Boards. Export Promotion Councils. IIFT.IIP Federation ofIndian Export Organisation. Indian Council of Arbitration. ExportDevelopment Authority. Agricultural and Processed Foods ExportDevelopment Authority. ITPOs. STCs. Advisory Boards.

MODULE 3 (06 Hrs)Export Promotion - Duty Drawback- Eligibility, Conditions, Types. SpecialEconomic Zones. EPZ/EOU

MODULE 4 (06 Hrs)The Customs Act, 1962.Definitions. Appointment of Customs Port. Air Port.Warehousing Stations.

MODULE 5 (10 Hrs)Notified and Specified Goods. Prohibition on Importation and Exportation ofGoods. Levy of and Exemption from Customs Duties. Preparation ofInvoices. Advance Rulings. Surveillance on Conveyances. Clearance ofGoods. Goods in Transit. Warehousing. Baggage, Postal Parcels and Stores.Coastal Goods.

MODULE 6 (06 Hrs)Searches. Seizures and Arrest. Confiscation of Goods and Conveyances etc.Settlement Commission. Appeal and Revision. Miscellaneous.

MODULE 7 (06 Hrs)Export Procedure and Documentation.- Registration, Pre-shipment,Shipment, Post -shipment, Pre-shipment Inspection. Claiming Exemption.Excise Clearance. Shipping and Customs Formalities. Marine Insurance.

Import - Pre-import procedure. Legal Documentation of Import Procedure.Retirement of Import Documents. Customs Clearance.

MODULE 8 (06 Hrs)Customs Valuation.(Determination of Price of Imported Goods) Rules 1998.Customs and Central Excise (Drawback) Rules 1995. The Baggage Rules1995. The Customs Tariff Act, 1975. Classification- Interpretive Rules.Import-Export Tariff Structure. Classification- Judicial Principles.

66

RECOMMENDED BOOKS:1. Indirect Taxes Made Easy-Prof. N.S. Govindan. C.Sitaram & Co Pvt Ltd.2. Export Marketing-Rathpr and Rathor- HPH3. Export- Import Procedures and Documentation. HPH, 1/e, 20034. International Marketing- Francis Cherunilam. HPH

REFERENCES BOOKS:1. Indirect Taxes- V.S. Daley. Taxmann2. International Trade and Export Management.- Francis Cherunilam. HPH,

20043. Export Management-D.C. Kapoor- Vikas

INTERNATIONAL BUSINESS COMMUNICATION

Sub Code : 05MBA IB364 IA Marks : 50No. of Lecture Hrs / : 04

Exam Hours :3 HoursweekTotal no. of Lecture : 56Hrs Exam Marks : 100

PART-IIntercultural Business Communication

MODULE 1 (07 Hrs)Introduction to International business communication : Languages inbusiness communication, universal systems, contrasting cultural values,cultural shock, language and business communication.

MODULE 2 (08 Hrs)Issues of environment and technology in business organization

MODULE 3 (07 Hrs)Oral and non-verbal communication, written communication pattern, globaletiquette, business and social customs, non verbal communications.

MODULE4 (04 Hrs)Inter-cultural negotiation process, intercultural negotiation strategies.

PART-11Information Technology in Global Business

MODULE 5 (07 Hrs)Basis of IT: Information age - Information system; Infrastructure andArchitecture - IT support for organizations - Types of Information systems -Basic of computer hardware and software for IT infrastructure - Introductionto world wide web - Internet applications of commerce.Computer database technology and telecommunication networks - Differentcategories of Information system - Roles in different management levels inorganizations - Organizational and Managerial support systems - Planning,developing.

67

MODULE 6 (07 Hrs)Applications of IT: Information system - GIS EDI, EDI application in

Business - EDI & E-Commerce - Implementation and EFT-Extranets -

Implementation - Data, Knowledge and decision support - Decision makingand support systems.

MODULE 7 (08 Hrs)E-Commerce: Definition - Business applications - Market research andcustomer support infrastructure, payments and other support-E-business-E-markets-E-payments-Enterprise application integration-ERP-CRM-B2B-B2C - Consumer Oriented E-Corn-Network, infrastructure for E-Com.

MODULE 8 (08 Hrs)Tools for Managers : Managing information system experience and UsingInformation technology for management tasks - Updating knowledge day-to-

day in business - Data warehousing - Data Mining (DM) and knowledge

data discovery - Document Management - Digital Libraries - DMtechniques and data visualization.

RECOMMENDED BOOKS:

Part - I

1. Lillian H Chancy, Jeanette S Martin - Intercultural BusinessCommunication - PHI

2. Linda Beamer - Inter cultural communication in the global market place- TMH

Part - 11

1. E Turban et al, IT for Management - Making connections for strategicadvantage 2/e - John Wiley and sons

2. Dennis P Curtin et al, IT, The Breaking Wave - TMH, 1/e, 20033. Steven Alter, IT - A Management Perspective

REFERENCE BOOKS:Part - I

I. Victor - International Business Communication - PHI2. John Mattock - Cross Cultural Communication - Essential Guide to

International Business - Kogan Page3. Herbert W Hilderbrandt - Effective Business Communication, MacGraw

Hill, 7/c, 19974. Axel Satzger, Gina Poncini - International Perspective on Business

Communication: From Past Approaches to Future Trends, Peter LangPublications Inc., 2003

68

BANKING & INSURANCE

PRINCIPLES AND PRACTICE OF BANKING

Sub Code 05MBA BI371 IA Marks : 50No. of Lecture Hrs /week

:04 Exam Hours : 3 Hours

Total no. of LectureHrs

: 56 Exam Marks :100

MODULE I (06 Hrs)Origin and kinds of Banks - Unit and Branch banking-Universal Banking -Banking system in India - RBI - Commercial banks - Cooperative banks -Development Banking - NBFC's - unorganized sector - Nationalization andsocial responsibility of banking - Privatization and infusion of financialefficiency.

MODULE 2 (09 Hrs)Central bank - evolution - functions - control of credit - Role of RBI -organization and management.

MODULE 3 (10 Hrs)Commercial Banks - Functions of commercial banks - Agency services -General utility services - credit creation and limitations of credit creation.Practice of Banking - Banker - Customer relationship - Special relationship- Law of limitation - Banker as a trustee and an agent - Appropriation ofpayment - Right of lien and setoff - Obligation to maintain secrecy -Garnishee order.

MODULE 4 (07 Hrs)Electronic Payment Systems - Teller machines - cash dispensers - ATMs -Anywhere Anytime banking - Home Banking - Online enquiry and updatefacilities - Personal Identification Numbers - and their use - credit and debitcards - smart cards - signature storage & display by electric means - MICRcheques.

MODULE 5 (08 Hrs)Electronic Banking and Interest Banking - Electronic Fund Transfer system- plain messages - structural messages - SWIFT - CHIPS - CHAPS -FEDWIRE - RTGS - Facets of Electronic banking - Bank to Bank - E-banking - Electronic Central banking - E-banking transactions - Internetbanking - security considerations - Rangaraj or Sacraf and SchereCommittee recommendations.

MODULE 6 (05 Hrs)International Banking - Exchange rate - Documentary letter of credit -facilities for exporters and importers - correspondent banking and NRI bankAccounts - EXIM banks - ECGC Banks - Role of FEDAI.

69

MODULE 7 (05 Hrs)Evaluating Bank performance - ROE model - CAMEL's Ratings -Traditional GAAP based performance measures - profitability Analysis,Balanced Scorecard.

MODULE 8 (06 Hrs)

Mergers and Acquisitions in Banks - Value creation through mergers -motives behind mergers - valuation procedure - Financial and non-financialconsiderations in Mergers and Acquisitions.

RECOMMENDED BOOKS:1. Bank Management - Timothy W. Koch & S. Scott (Thomsons)2. Principles of Banking- IIBF Me Millan3. General Bank Management - IIBF Mc Millan4. Banking Technology I, 11 and III, Indian Institute of Bankers Pub.

REFERENCE BOOKS:I. Banking and Financial Systems - Mithani & Gorden (HPH)2. Sunderaram and Varshney - Theory - Law and practice - Sultan Chand

& Sons3. Banking and Financial System - K. Nirmala Prasad and J. Chandradas

(HPH)4. Service Marketing - S. M. Jha (HPH)5. Bank Management - George H. Hempel & Donald John Wiley & Sons6. Managing Indian Banks - Vasanth C. Joshi and Vinay V. Joshi -

Response Books.

TREASURY AND RISK MANAGEMENT

Sub Code 05MBA B1372 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (04 Hrs)Introduction to treasury management - Objectives - Concept - Functions ofintegrated treasury - Process of Globalization - Evolving role of Treasury asprofit centre - Organization of treasury.

MODULE 2 (08 Hrs)

Treasury products - Short term funds and investment management -Financial marketing - Money market - Capital market - Call money -Government securities - REPOs - Certificate of deposits - Rediscountingbills - Commercial papers - Foreign Exchange Markets & treasury - Linkage

of domestic operations with foreign operations.

70

MODULE 3 (08 Hrs)Liquidity planning and managing cash assets - Measurement of liquidity -Objectives of cash management - Reserve with Central banks - Managingfloat - Managing correspondent balances - Liquidity planning - Traditionalliquidity measures.

MODULE4 (04 Hrs)Risk Management: Introduction - Definition of risk and risk management -Risk management process - Risk identification, measurement, monitoringand control - Types of risks - Business risk - Credit risk - Market risk -

Earning risk - Liquidity risk - Operational risk - Control risk - Capital.

MODULE 5 (12 Hrs)Interest rate risk and management - Factors influencing interest rates -Theories on interest rates - Liquidity Adjustment Facility (LAF) - Fixedincome securities - pricing - Valuation - Yield on fixed income securities -

Bond theorems - Interest rate risk - Duration and immunization - BondPortfolio Management.

MODULE 6 (04 Hrs)Measuring interest rate risk with Gap and earning sensitivity - Duration GAPanalysis - Simulation technique.

MODULE 7 (08 Hrs)Financial futures - Forwards - FRA and interest rate swaps - Cross currencyswaps - Options - Caps - Floors and Complex swaps for managing interestrate risk - Foreign Exchange risk management using derivatives.

MODULE 8 (07 Hrs)Credit risk - Management in banks - Credit risk rating - Credit rate portfoliomanagement - Asset liability management in banks - Asset liabilitymanagement - Bank Balance Sheet - Components of assets/ liabilities andtheir management - ALM implementation - RBI guidelines.

RECOMMENDED BOOKS:1. Risk Management(IIBF) - Mac Millan2. An Introduction to Fund and Investment Management in Banks -

Bankers Institute of Rural development, Lucknow - R. Bhaskaran3. Bank Management - Timothy W. Koch & Scott - Thomson pub., 6/e,

2004REFERENCE BOOKS:1. Bank Financial Management - IIBF2. Credit Risk Management - S.K. Bagchi, Jaico pub. House3. Commercial Bank Management 5E - Peter Rose, Texas A & M

University College Station.4. Introduction to Derivatives & Risk Management Chance - Thomson

Learning5. Introduction to Risk Management - Dorfman Pearson/ PHI, 8/e, 20056. Treasury Management - D. C. Gordner, Macmillan7. Risk- The new Management Imperative in Finance Jaico

71

PRINCIPLES AND PRACTICE OF INSURANCE

Sub Code : 05MBA BI 373 IA Marks : 50No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks :100Hrs

MODULE 1 (06 Hrs)Introduction to Insurance - Definition of insurance - Costs and benefits ofinsurance - Elements of Insurance risk - Nature and structure - Insuranceindustry - Players in life and non life. insurance -Insurance sector reforms-

Growth and development of the Indian Insurance Industry.

MODULE 2 (06 Hrs)

Overview of Risk - Classification of risk - Risk and insurance - Riskevaluation - Risk management process - Selection and implementation of

risk management techniques using insurance.

MODULE 3 (06 Hrs)Insurance documents - Insurance forms - Proposal forms - Cover notes -Certificate of Insurance - Policy forms - Endorsements - Other documents.

MODULE4 (12 Hrs)Legal aspects of Insurance - Insurance Act 1938 - Indian Contract 1872 -Consumer Protection Act 1986 - Insurance Ombudsman - Contract ofAgency - Special principles of insurance contract including re-insurance &

double insurance.

MODULE 5 (06 Hrs)

IRDA - Roles - Responsibilities - Constitution of IRDA - Objectives -Duties & powers - Role - Other functional aspects.

MODULE 6 (08 Hrs)

Insurance Accounting- Final Account of Insurance Company - Financialanalysis, valuation - Solvency and performance measures - Ratio analysis.

MODULE 7 (05 Hrs)

Banc assurance- Concept - Origin - Role - Critical issues - Functional

aspects - Indian scenario - Future prospects.

MODULE 8 (07 Hrs)

Marketing of insurance products - Role of development officers - Role ofinsurance agents - Information Technology and insurance - E-Conunerce

and E-insurance.

RECOMMENDED BOOKS:I. Principles of Risk Management & Insurance - Rejda (Pearson)2. Principles and Practice of Insurance - Dr. P. Periswamy (HPH)3. Insurance & Risk Management -Dr. P. K. Gupta (HPH)

72

4. Bank assurance - An Introduction - ICFAI University Press5. Risk Management & Insurance - Harrington & Meshaces (TMH), 2/e,

2004REFERENCE BOOKS:L Insurance Management- Anand Ganguly (New Age International)2. Insurance in India - P. S. Palande, Shah & M. L. Lunawat (Response

books)3. Managing Indian Banks - Joshi & Joshi - Response Books

MERCHANT BANKING AND FINANCIAL SERVICES

Sub Code : 05MBA BI 374 IA Marks : 5005MBA FM324

No. of Lecture Hrs 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (06 Hrs)Merchant Banking-- Nature of services, structure of merchant banking firms.Financial Markets: Capital markets--Money market. Forex markets.

Linkages between the markets.

MODULE 2 (10 Hrs)SEBI guidelines for merchant bankers, Issue Management--equity issues,rights issues, debenture issues, Book building, Private placement: Pre issueand post issue activities-- Raising of capital from international markets:Loan syndication,ADRs, GDRs, EDRs, ECB, IDR Design of Capital

structure-pricing of issues.

MODULE 3 (06 Hrs)Financial services: fund based and fee based services;Credit rating: Definition: Process of credit rating of financial instruments:Depositary services: role of depositories-a brief discussion on performanceof NSDL and CSDL. Stock Broking Services including SEBI guidelines:

MODULE4 (06 Hrs)

Money markets: Instruments with their features including treasury bills,commercial bills, commercial papers, certificate of deposits and gild-edgedsecurities. Money Market Mutual Funds. Bills Discounting, Factoring,Forfeiting. Consumer finance, credit cards, vehicle financing and consumer

durable financing.

MODULE 5 (10 Hrs)Lease financing-meaning and types, historical perspective, present

legislative frameworks of leasing, lease & taxes. Lease evaluation formlessor and lessee's point of view (including problems)

73

MODULE6 (08 Hrs)Hire Purchasing_ concept and characteristics, hire purchase V/s Lease,condition and warranties in leasing and their implications, tax implications ofhire purchasing. Evaluation of hire purchasing from hirer & hirce's angle.(including problems)

MODULE 7 (05 Hrs)Securitization of debt: Meaning, Features, Special Purpose Vehicle, Pass

Through Certificate & mechanism.

MODULE8 (05 Urs)Marketing of Financial Services Conceptual framework - distribution -nricing - promotion - attracting & retaining customers - segmentation -

positioning - development and launching of new products - behavioural

profile of customers.

RECOMMENDED BOOKS:I . Financial Services-M. Y. Khan (TMH), 3/e, 20042. Indian Financial System-M. Y. Khan (TMH), 4/e, 20043. Merchant Banking -J. C. Verma, Bharat Publications4. Financial Services - Gorden & Nataraju, HPH5. Financial Services & Sysytems- S. G. Guruswamy (Thomson), 1/e, 2004

REFERENCE BOOKS:I. Merchant Banking Principles and Practice : Ii. R Machiraju2. Financial Institutions and Markets L. M. Bhole (TMIi), 4/c, 20043. Financial Markets & Institutions - S.G. Guruswamy -(Thomson)4. Services Marketing --S. M. Jha (HPH)5. Indian Financial System - Machiraju - Vikas, 2/c, 2005

IV SEMESTER

STRATEGIC MANAGEMENT

Sub Code : 05MBA 41 IA Marks 50No. of Lecture Hrsweek

04Exam Hours : 3 Hours

Total no. of LectureIlrs .

: 56Exam Marks : 100

MODULE 1 (07 Hrs)Meaning and Nature of Strategic Management, Its importance and relevance,Characterstics of Strategic Management, The Strategic Management Process- Relationship between a Company's Strategy and its Business Model,Significance of crafting and execution of Strategy.

MODULE 2 (07 Hrs)Strategy formulation - Developing Strategic Vision and Mission for acompany - Setting Objectives - Strategic Objectives and FinancialObjectives - Balanced score card, Company Goals and Company

74

Philosophy. The hierarchy of Strategic Intent - Merging the Strategic Vision,Objectives and Strategy into a Strategic Plan.

MODULE 3 (07 llrs)Analysing a company's External Environment - The Strategically relevantcomponents of a Company's external environment - Industry Analysis -Industry's dominant economic features - Competitive Environment Analysis- Porter's five force modal - Industry driving forces - key success factors -concept and implementation

MODULE4 (06 Ilrs)Analysing a company s resources and competitive position - Analysis of thecompany's present strategies - SWOT Analysis - Value chain Analysis -Bench marking and ethical conduct.

MODULES (08 Hrs)Generic Competitive Strategies - Low cost provider Strategy -Differentiation Strategy - Best cost provider Strategy - Focused Strategy -Strategic alliances and Collaborative partnerships - Mergers and acquisitionStrategies - Outsourcing Strategies - First Mover advantages anddisadvantages - Strategies for using Internet in the Global scenario.In.ernational Business level strategies - strategic alliances and joint ventureswith foreign farmers.

MODULE 6 (07 Hrs)Formulating long term and Grand Strategies - Competing in the foreignmarkets - Entry strategies - Quest for competitive advantage in foreignmarkets - Strategic alliances, Joint Ventures and its relevance - TailoringStrategy to fit specific Industry and company situation - Setting andQualifying long term objectives for Grand Strategies - Innovation,Integration and diversification - Conglomerate Diversification,Retrenchment, Restructuring and turnaround for a better tomorrow - GE ninecell planning grid and grand strategy selection at business level -Contingency approach to strategic choice by looking back to the past

strategies.

MODULE7 (07 Hrs)Strategy Implementation - Operationalizing strategy, Annual Objectives,Developing FunctionalStrategies, Developing and communicating concise

policies.Institutionalizing the strategy, Structure, Leadership and Culture.Structural Considerations, Organisational Leadership.

MODULE 8 (07 Hrs)Stretegic control guiding and evaluating strategies, Establishing Strategiccontrols, Operational Control Systems, Monitoring performance andevaluating deviations, challenges of Strategy Implementation.

75

RECOMMENDED BOOKS:1. Crafting and Executing Strategy by Arthur A. Thomson Jr., A. J.

Strickland III, John E. Gamble-Tata McGraw Hill, 14/c, 20052. Strategic Mangement - An Integrated Approach by Charles W. L. Hill,

Gareth R. Jones - BIZTANTRA, 6/e, 2004/053. Strategic Management Theory and Practice by John Parnell, Ph.D. -

BIZTANTRA, 2004/054. Stategic Management Competitiveness and Globalisation by Hitt

Thomoson Learning, 4/c, 20015. Strategic Management by John A Pearce II & Richard B Robinson Jr -

AITBS/TMH, 9/c6. Strategic Management - R Srinivasan - PHI, 2/e, 2004REFERENCE BOOKS:I. Strategic Management Concepts & Cases by Fred R.David - Pearson

Education/PHI.2. Strategic Management Building and Sustaining Competitive Advantage

by Robert A. Pitts, David Lei. - Thomson South - Western, 3/e, 20023. Exploring Corporate Strategy Text and Cases by Garry Johnson, Keven

Scholes - Prentice Hall India, 6/e4. Business Policy and Strategic Management Lawrence R Januch &

William I Glueek5. Competitive Advantage by Michael E Porter, Free press, NY

6. Strategic Management by David Hunger7. Business Policy and Strategic Management by Sukul Lomash P K Mishra8. Strategic Management by Garth Saloner, Andrea Shepard, Joel Podolny -

Wiley9. Strategic Management - L P Rajan - Jaico

TOTAL QUALITY MANAGEMENT

Sub Code 05MBA 42 IA Marks : 50No. of Lecture Firs / : 04

Exam Hours : 3 HoursweekTotal no. of Lecture : 56

Exam Marks : 100Hrs

MODULE I (04 Hrs)Introduction to total quality managementConcepts of quality and total quality, costs of quality, organizing for qualitycontrol, statistical quality control, concepts of quality assurance , total quality

control & management, benefits of TQM.

MODULE 2 (06 Hrs)

Quality management philosophiesEvolution of TQM, Quality philosophies, Deming philosophies, Demingcycle, Deming's 14 points, Juran philosophy, quality trilogy & universalbreak through sequence, Steps for quality improvement, Philips Crosby's

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tenet, quality is free, absolutes of quality, 14 steps for quality improvement,Taguchi's quality loss functions, Feigenbaum's philosophy.

MODULE 3 (12 Hrs)Managing for quality and high performanceTop management commitment and involvement, customer involvement andfocus, designing product and process for quality, developing supplierpartnership, customer services, employee involvement and empowerment,quality at the source, quality circles, TQM models, quality standards andawards - ISO 9001 - 2000, ISO 14000, QS 9000, Deming Price, Malcolm

Baldrige Quality awards, European quality awards , designing highperformance work teams, training, team work and cooperation, compensationand recognition, overcoming resistance to change, employee motivation andperformance, appraisal for achieving high quality performance.

MODULE4 (08 Hrs)Process management and quality control toolsTools for quality planning, Quality Function Deployment (QFD), conceptsand techniques, six sigma concept, Deming's PDCA cycle, Poka Yoke and 7QC tools

MODULE 5 (08 Hrs)Strategic management for Total QualityTotal quality and competitive advantage, strategic planning and total qualityimprovement strategies, quality planning process, strategy development,management tool for implementing policy deployment, quality culture andleadership, organizing for total quality, TQM organization, recognizingorganizations for TQM.

MODULE 6 (05 Hrs)BenchmarkingEvolution of benchmarking, concepts, advantages, limitations ofbenchmarking, areas to bench mark, levels and types of bench marking,bench marking process, role of benchmarking in TQM.

MODULE 7 (04 Hrs)Business process reengineeringPrinciples, concepts, applications, benefits and limitations of reengineering,reengineering process and its relevance to TQM

MODULES (04 Hrs)Concepts of Capability Maturity ModelsCase studies with Indian context (05 Hrs)RECOMMENDED BOOKS:1. Total Quality Management Prof K Shridhar Bhat HPH, 1/e, 20042. Total Qualtty Management - Dr B Janakiraman, Prof R K Gopal -

PHI, 20053. Total Quality Management - James R Evans - South Western

Publishers, 2/e, 20004. Total Quality Management R P Mohanty, R R Lakhe Jaico,2003

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REFERENCE BOOKS:1. Management Guide To Quality And Productivity - M R Gopalan,

John Bicheno - Biztantra, 2/e, 20042. Quality Management - Kaniska Bedi - Oxford Publication, 20043. Quality Management Creating And Sustaining Organizational

Effectiveness C S Summers - Pearson/PHI, 20044. Total Quality Management - Poornima M Charantimath

5. People CMM - Nandyal - TMH, 20046. Total Quality Management - Dale H Besterfield, Carol Besterfield,

Pearson/PHI7. Total Quality Management - Hubert Rampersad - TMH, 2005

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Sub Code : 05MBA 43 IA Marks : 50No. of Lecture Hrs /week

04 Exam Hours : 3 Hours

of LectureTotal no : 56.Hrs

Exam Marks : 100

PART I - LOGISTICS MANAGEMENT'

MODULE 1 (04 Hrs)Introduction to logistics managementThe concept of logistics - scope - objectives - logistics activities - role oflogistics in supply chain management - logistics costs - integrated logisticsmanagement - systems approach - integrated logistics information

requirements - information systems in integrated logistics

MODULE 2 (04 Hrs)Logistics planning and strategyLogistics strategy related to corporate strategy - logistics strategic planning -developing logistics strategy - demand management - customer services

MODULE 3 (06 Hrs)

Logistics system design and administrationLogistics positioning - logistics environment assessment - time basedlogistics - alternative logistics strategies - strategic integration and logistics- time based control techniques - logistics administration - organizing

integrated logistics - organizational structure - planning - costing - pricing -

performance measurement and reporting

MODULE4 (06 Hrs)The integrated logistics activitiesInformation - forecasting - inventory management - warehouse

management - transportation management - materials handling - packaging

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PART it - SUPPLY CHAIN MANAGEMENT

MODULE 5 (06 Hrs)Introduction to supply chain managementUnderstanding the supply chain - key issues - objectives - process of supplychain management - supply chain drivers - obstacles - framework -facilities - inventory - transportation - information - strategic decisions insupply chain management - supply chain decisions and trade offs - customer

relationship management strategy - supplier relationship strategy

MODULE 6 (08 Hrs)Designing the supply chain networkDesigning the distribution network - role of distribution - factors affectingdistribution - design options - distribution networks in practice - networkdesigns in the supply chain - role of network - factors affecting the networkdesign decisions - modeling for supply chain - concepts of modeling -models on transportation - maximal flow problem - product mix model etc.

MODULE 7 (08 Hrs)Supply chain planning and implementationLogistics demand and supply - demand forecasting - aggregate planning inthe supply chain - planning and managing inventories - managingeconomies of scale and cycle inventory - managing uncertainty - safetyinventory - planning for optimal level of product availability - sourcing -transporting - pricing decisions

MODULE 8 (09 Hrs)Coordination and information technology in the supply chainCoordination in the supply chain - managerial levers to achieve coordination-- building strategic partnerships and trust with supply chain - informationtechnology and supply chain - role of IT in supply chain management - thesupply chain IT frame work - EDI - intranet / extranet - e commerce - eprocurement - bar coding - computer based information systems - computermodels - ERP and Supply Chain Management

CASE STUDIES with reference to Indian context ( 05 Hrs)

RECOMMENDED BOOKS:1. Logistics - David J Bloomberg, Stephen Lemay , Joe Hanna - PHI2. Marketing Logistics - Satish Kapur, Purva Kausal - Pearson

Education/PHI3. Logistical Management - Donald J Bowersox , David Closs - TMH,

20044. Logistics Management - K Shridhar Bhat - HPH, 1 /e, 20055. Supply Chain Management - R P Mohanty, S G Deshmukh -

Biztantra, 20056. Supply Chain Management - Sunil Chopra, Peter Meindl -Pearson

/PHI, 2/e, 20047. The Management Of Business Logistics - Coyle, Bardi, Langley -

Thomson Sw, 7/e, 2002

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REFERENCE BOOKS:1. Business Logistics / Supply Chain Management - Ronald Ballou -

Pearson Education2. Supply Chain Management - Sarika Kulkarni, Ashok Sharma - TMH,

20043: Essentials Of Supply Chain Management - Mohanty, Deshmukh -

Jaico Publication4. Designing And Managing The Supply Chain - David Simchi, Levi -

TMH, 2/e5. Managing The Supply Chain - Gattorna, Walters - Palgrave, 20046. Logistics And Supply Chain Management - Martin Christopher -

Pearson Education

I MARKETING AREA

RURAL MARKETING

Sub Code : 05MBA MM415 IA Marks : 50No. of Lecture Hrs /

: 04 Exam Hours : 3 HoursweekTotal no . of Lecture : 56

Exam Marks :100Hrs

MODULE I (03 Hrs)IntroductionDefinition - scope of rural marketing - concepts - components of ruralmarkets - classification of rural markets - rural vs. urban markets

MODULE 2 (06 Hrs)Rural marketing environmentPopulation - occupation pattern - income generation - location of rural

population - expenditure pattern - literacy level - land distribution - land

use pattern - irrigation - development programs - infrastructure facilities -rural credit institutions - rural retail outlets - print media in rural areas -rural areas requirement - problems in rural marketing - rural demand - ruralmarket index

MODULE 3 (10 Hrs)Marketing of agricultural inputConsumable inputs - durable inputs - fertilizers - product - price -

distribution - promotion - SWOT analysis of fertilizer market - agrochemicals - product - price - distribution - promotion - SWOT analysis ofagro chemicals market - seeds - cattle - poultry - aqua feeds - tractors -power tillers - irrigation equipments - other farm machinery

80

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MODULE 4 (06 Hrs)Marketing of consumables and durablesProduct - price -- distribution strategies - product redesign - modificationneeds

MODULE 5 (07 Hrs)

Marketing of agricultural produce and rural and cottage industry productsMarketing of agricultural produce - regulated markets - formation ofcooperative organizations - contract farming - agricultural exports zone(AEZ) - marketing of rural / cottage industries - artisan products

MODULE 6 (07 Hrs)Role of financial institutions in rural marketingAgricultural credit situation - types of credit - rural credit institutions -NABARD - commercial banks - state cooperative banks (SCB) - state

cooperative agricultural and rural development banks (SCARDB) - regionalrural banks RRB - local area banks - flow of institutional credit toagriculture - kissan credit card scheme - impact on rural market

MODULE 7 (06 Hrs)

Role of cooperative institutions in rural marketing Cooperatives asorganizations - structure of cooperative organizations - types - share ofcooperatives in national economy - impact of cooperatives on ruralmarketing

MODULE 8 (06 Hrs)

Rural marketing strategiesRural marketing segmentation - product strategies - pricing strategies -distribution strategies - promotions strategies - social marketing

CASE STUDIES - with Indian context (05 Hrs)

RECOMMENDED TEXT BOOKS:1. Rural Marketing - T P Gopalaswamy - Vikas Publishing House2. Rural Marketing - R V Badi, N V Badi -HPH , 2/e, 20053. The Rural Marketing Text Book - Pradeep Kashyap, Siddhartha Rant

- Biztantra, 2005

REFERENCE BOOKS:1. Rural Marketing - Habeeb Ur Rahman - HPH, 1/e, 2004

2. Rural Marketing- Sukhpal Singh - Vikas Publishers3. Rural Marketing - C G Krishnamacharyulu , Lalitha Ramakrishnan -

Pearson Education4. Agricultural Marketing In India- Acharya - Oxford I B H

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STRATEGIC BRAND MANAGEMENT

Sub Code : 05MBA MM416 IA Marks : 50No. of Lecture Bra / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULEI (06 Hrs)Branding PerspectiveConcept, brand identification, Brand equity, identifying and establishingbrand positioning, brand value, strong Indian Brands.

MODULE 2 (06 Hrs)Factors that shape a brand at conception and birth, shaping a brand duringgrowth and maturity

MODULE 3 (06 Hrs)Planning and implementing brand marketing programsCriteria for choosing brand elements, options and tactics for brand elements,

legal brand considerations

MODULE 4 (08 Hrs)Leveraging brand knowledge and building brand equity (loyalty, awareness,quality, association, assets)Concept of leveraging, Co branding, Celebrity endorsement

MODULE 5 (06 Hrs)Measuring and interpreting brand performance, brand value chain, designingbrand-tracking studies, establishing brand equity management systems

MODULE 6 (05 Hrs)Measuring sources of brand equity, qualitative research and quantitativeresearch techniques, measuring out comes of brand equity, comparativemethods, holistic methods

MODULE 7 (08 Hrs)Designing and implementing brand strategies, brand product matrix, brandhierarchy, designing brand strategy, brand extension advantages,

disadvantages, forms of extension, consumer evaluation of brand extension

opportunities, evaluation of extension, Indian examples to be discussed

MODULE8 (06 Hrs)Brand imitations, assessing the brand imitations, first movers advantages,free rider effect- Indian examples to be discussed

CASE STUDIES - With Indian context

RECOMMENDED BOOKS:1. Strategic Brand Management, Building Measuring & Managing

Brand Equity - 2"d Ed Phi / Pearson Education - Kevin Lane Keller

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2. Brand Management The Indian Context - Y L R Moorthi - Vikas

Publication.3. Strategic Brand Management - Jean, Noel, Kapferer - Kogan Page

India

REFERENCE BOOKS:1. Brand Management -Chunnawalla-HPH,1/e, 20032. Brand Imitations - Dr S S Kaptan, Dr S Pandey- HPH, 1/c, 20043. What Is In A Name? Advertising & The Concept Of Brand - John

Plilip Jones - Pearson/PHI4. Managing Indian Brands - S Ramesh Kumar - Vikas

INTEGRATED MARKETING COMMUNICATIONS

Sub Code 05MBA MM417 IA Marks : 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture :56 Exam Marks : 100Hrs

MODULE I (05 Hrs)Introduction to Integrated Marketing CommunicationCommunication mix, Role of IMC in marketing communication processSource, Message & Channel FactorsAdvertising - Purpose, function, type, need & benefits - Commercial & non-commercial advertising.

MODULE Z (05 Hrs)Role of advertising agencyTypes of agencies, agency compensation, evaluation, services offered byagencies, career in agencies

MODULE 3 (04 Firs)

Advertising planningSetting goals, objectives, deciding on methods used for advertising budgets,DAGMAR approach

MODULE4 (10 Hrs)Media PlanningMedia selection, planning, scheduling, strategy, print media, broadcastmedia, out-door media, electronic media, Media in Indian scenario, mediaevaluation, readership survey, TRP rating.Creative PlanningCreative strategy, meaning, planning, developments, implementation copywriting, for different media, TV, Radio, Newspaper

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MODULE 5 (08 Hrs)Direct MarketingRole, development of Direct Marketing, Role of Direct Marketing in IMC,Indian scenario in Direct MarketingPromotionImportance & type, integration of advertising with Sales Promotion andpublicityPublic RelationsMeaning, Press release, Issuing news and information power of publicity,corporate advertising, Integration of Public Relations into IMC

MODULE 6 (08 Hrs)Measuring Advertising EffectivenessMonitoring, evaluating, control, effectiveness of advertising, methods usedfor evaluating advertising effects, evaluating print and broadcasting media,other media, test for checking advertising effectiveness, recognition test,recall test

MODULE 7 (06 Hrs)International advertisingRole, international environment, global v/s local advertising, advantages andproblems in global advertising

MODULE 8 (05 Hrs)Event managementIntroduction to events, what are events, why events, key elements of events.Concepts of product pricing and promotions in events

CASE STUDIES (05 firs)

RECOMMENDED BOOKS:I. Advertising and Promotions IMC Perspectives: Belch and Belch - Tata

Mc Graw Hill, 6/e

2. Integrated Advertising Promotion, & Marketing Kenneth E Clow -Pearson/PHI, 2/e

3. Foundation of Advertising Theory and Practices Chunawalla - HimalayaPublications, 7/e, 2004

4. Event marketing and management- Sanjaya Singh - Vikas Publication,2003

REFERENCE BOOKS:1. Advertising and Integrated Brand Promotions - 0' Guinn, Allen,

Semenik- Thomson, 3/e, 20032. Promotion & IMC Richard J Semenik - Thomson, I/e, 20013. Advertising management Rajeev Batra - PHI, 5/e

84

INTERNATIONAL MARKETING MANAGEMENT

Sub Code : OSMBA MM418 IA Marks : 50

05MBA IB468No. of Lecture Ilrs /week

:04Exam Hours : 3 Hours

Total no. of Lecture

Ilrs

:56Exam Marks 100

MODULE I (06 Hrs)Framework of international marketingDefinition - scope and challenges - difference between internationalmarketing and domestic marketing - the dynamic environment of

international trade - transition from domestic to international markets -

orientation of management and companiesIntroduction to Balance Of Payments (BOP) - definition -- scope - itemscovered under BOP - relevance for international marketing - BOPequilibrium -- instruments of trade policy

MODULE2 (08 Hrs)Developing a global vision through marketing researchBreadth and scope of international marketing research - research process -problems in availability and use of secondary data- gathering primary data -qualitative and quantitative research - problems in gathering primary data -multicultural research - a special problem - research on intemet - a newopportunity - estimating market demand - problems in analyzing andinterpreting research information - responsibility for conducting marketing

research - communicating with decision makersIdentifying foreign markets - classification based on demand - based on thestage of development - other bases for division of world markets

MODULE 3 (07 Hrs)Global marketing management - planning and organizationGlobal perspective - global gateways - global marketing management - anold debate and a new view - planning for global markets -- alternative marketentry strategies - organizing for global competitionProducts for consumers in global markets - product development - productadaptation - product standardization - marketing of services - green

marketing and product development

MODULE 4 (06 firs)Products and services for consumersQuality - products and culture - analyzing product components foradaptation - marketing consumer services globally - brands in internationalmarketsProducts and services for business

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Demand in global business to business markets - quality and global

standards - business services - trade shows' crucial part of business to

business marketing - relationship markets in business to business context

MODULE5 (08 Hrs)Market entry strategiesDirect exports - indirect exports - licensing -joint ventures - wholly ownedsubsidiaries - franchising - other methodsInternational marketing channels - distribution patterns - alternative

middlemen choices - factors affecting choice of channels - surface vs. airtransportation - advantages and disadvantages - marine transportation -

warehousing

MODULE 6 (08 firs)Pricing decisionsPricing policies and decisions - price escalations - cost of exporting -marginal cost pricing - its importance - price quotation - INCO terms -preparation of quotationsPromotions - international advertising - sales promotion in internationalmarkets - international advertising - direct mailing - personal selling -exhibition - generic promotions in international marketing

MODULE 7 (08 Hrs)Recent trends in India's foreign tradeInstitutional infrastructure for exports promotions in India - India's tradepolicy - exports assistance - exports documentation and procedures

including different stages of documentation

MODULE 8 (08 Hrs)International retailing(Refer to "Intemational Marketing" - Dana Nicoleta - Biztantra - chapter

12)International expansion of retailers - international retailing defined - retailformat - variations in different markets - general merchandise: retailing -issues in international retailing

CASE STUDIES (05 Hrs)

RECOMMENDED BOOKS:1. Intemational Marketing - Cateora, Graham - TMH 12/E, 20052. Global Marketing Management- Warren Keegan - Pearson / PHI. 7/e

3. International Marketing - Rakesh Mohan Joshi - Oxford, 20044. Intemati,.ual Marketing - Dana - Nicoleta , Lascu - Biztantra, 2003

REFERENCE BOOKS:1. International Marketing: Analysis And Strategy - Sak Onklisit.

Johnshavc - Pearson Education /Pill, 3/c2. International Marketing - Varshney, Bhattacharya - S Chand

3. International Marketing - Francis Cherunillam - HPH, 7/e, 2004

86

4. International Marketing - Michael Czinkota , Ilika A Ronkainen -

Thomson , 7/e, 20045. Global Marketing Strategies - Jean Pierre Jeannet, A David

Hennessey - Biztantra , 6/e, 20056. International Marketing - R Srinivasan - PHI, 2/e

7. International Logistics - Pierre David - Biztantra , 2004/05

FINANCE AREA

PROJECT APPRAISAL, PLANNING & CONTROL

Sub Code : 05MBA FM425 IA Marks : 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture 56 Exam Marks : 100Hrs

MODULE1 (04 Hrs)

Planning & Analysis Overview: Phases of capital budgeting - Levels of

decision making - objective.Resource Allocation Framework: Key criteria for allocation of resource -elementary investment strategies - portfolio planning tools - strategicposition and action evaluation - aspects relating to conglomeratediversification -- interface between strategic planning and capital budgeting.

MODULE 2 (06 Hrs)

Generation and screening of project ideas: Generation of ideas - monitoringthe environment - regulatory framework for projects - corporate appraisal -preliminary screening - project rating index - sources of positive NPV -

qualities of a successful entrepreneur - the porter model for estimation of

profit potential of industries.Market and demand analysis: Situational analysis and specification ofobjectives - collection of secondary information - conduct of market survey

- characterization of the market - demand forecasting - market planning.Technical analysis: Study of material inputs and utilities - manufacturingprocess and technology - product mixes - plant capacity - location and site -machinery and equipment - structures and civil works - project charts and

layouts -- work schedule

MODULE 3 - (12 Hrs)

Financial Analysis: Estimation of cost of project and means of financing -estimates of sales and production - cost of production - working capitalrequirement and its financing - estimates of working results - breakcven

points - projected cash flow statement - projected balance sheet.Project cash flows: Basic principles of measurement of cash flows -components of the cash flow streams - viewing a project from different

87

points of view -- definition of cash flows by financial institutions andplanning commission - biases in cash flow estimation.Appraisal criteria: Net Present Value -- benefit cost ratio - internal rate ofreturns urgency - payback period - accounting rate of returns - investrenlappraisal in practice.Analysis of Risk.

MODULE 4 ( 10 Hrs)Types and measure of risk - simple estimation of risk - sensitivity analysis -scenario analysis - montecarlo simulation - decision tree analysis -selection

of project - risk analysis in practice.

Special decision situations: Choice between mutually exclusive projects ofunequal life - optimal timing decision - determination of economic life -

inter-relationships between investment and financing aspects - inflation andcapital budgeting.

Analysis of firm and market risk: Portfolio theory and capital budgeting -capital asset pricing model - estimation of key factors - CAPM and Capitalbudgeting

MODULE 5 (05 firs)Social Cost Benefit Analysis (SCBA): Rationale for SCBA - UNIDOapproach to SCBA - Little and Mirle approach to SCBA.

MODULE 6 (04 Hrs)Multiple projects and constraints: Constraints - methods of ranking -mathematical programming approach - linear programming model - integerlinear programming model - goal programming model.Qualitative Analysis: Qualitative factors in capital budgeting - strategicaspects - strategic planning and financial analysis - informationalasymmetry and capital budgeting - organizational considerations.

Environmental appraisal of projects: types and dimensions of a project -meaning and scope of environment - Environment - Environmentalresources values - environmental impact assessment and environmentalimpact statement.

MODULE 7 (05 Hrs)Project financing in India: Means of finance - norms and policies offinancial institutions - SEBI guidelines - Sample financing plans - structureof financial institutions in India - schemes of assistance - term loansprocedures- project appraisal by financial institutions.

Assessing the tax burden: Frame work for deriving taxable income -determination of tax burden - financial feasibility analysis - preparation ofdetailed project report - format of application form of all India financialinstitutions.

MODULE8 (10 Firs)Project Management: Forms of project organization - project planning -project control -- human aspects of project management - prerequisites forsuccessful project implementation.

88

Network techniques for project management - development of projectnetwork - time estimation - determination of critical path - scheduling whenresources are limit - PERT and CPM models - Network cost systemProject review and administrative aspects: Initial review - performanceevaluation - abandonment analysis - administrative aspects of capitalbudgeting - evaluating the capital budgeting system of an organization.

RECOMMENDED BOOKS:1. Prasanna Chandra - Project Planning : Analysis, Selection,

Implementation and Review - TMH, 5/e2. Narendra Singh - Project Management and Control - HPH , 2003

REFERENCE BOOKS:1. Nicholas - Project Management for Business and Technology: Principles

and Practice - Pearson / PHI2. Gray & Larson - Project Management: The Managerial Process - TMH,

3/e , 20053. Vasant Desai - Project Management - HPH4. Bhavesh M Patel - Project Management - Vikas5. Chitkara - Construction Project Management, Planning, Scheduling and

Control - TMH, 1/e6. Choudhury - ProjectManagement - TMH, 1/e7. Project Management - K Nagarajan - New Age International, 2004

INTERNATIONAL FINANCIAL MANAGEMENT

Sub Code : 05MBA FM426 IA Marks : 5005MBA IB466

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture 56 Exam Marks :100Hrs

MODULE 1 (04 Hrs)International financial Environment- The Importance, rewards & risk of

international finance- Goals of MNC- International Business methods -Exposure to international risk- International Monetary system- Multilateralfinancial institution-Government influence on exchange rate.

MODULE 2 (04 Hrs)

International flow of funds:- Balance of payments(determination of currentaccount, capital account & ORA)-Intemational Trade flows-InternationalCapital Flows-Agencies that facilitate International flows - Equilibrium,disequilibrium & adjustment of Balance of payment & Trade deficits.

MODULE 3 (10 Hrs)

International Financial Markets:- Foreign exchange markets-foreignexchange trading-Cash & Spot exchange markets-foreign exchange rates &

89

quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreignexchange market participants-arbitrage profit in foreign exchange markets,Swift Mechanism.

MODULE 4 (10 Hrs)Forecasting foreign Exchange rate:- Measuring exchange rate movements-Exchange rate equilibrium - Factors effecting foreign exchange rate-forecasting exchange rates- international parity relationship: interest rateparity, purchasing power parity & fisher effects.

MODULE 5 (08 Hrs)Foreign Exchange exposure:- Management of Transaction exposure-

Management of Translation exposure- Management of Economic exposure-Management of political Exposure- Management of Interest rate exposure.

MODULE 6 (08 Hrs)Foreign exchange risk Management: Hedging against foreign exchange

exposure - Forward market- Futures Market- options Market- CurrencySwaps-Interest rate Swap- Cross currency Swaps-Hedging through currencyof invoicing- Hedging through mixed currency invoicing -Hedging throughselection of supplying country.

MODULE 7 (08 Hrs)International Capital Budgeting: Concept, Problems associated, Evaluationof a project, Factors affecting, Risk Evaluation, Impact on Value.

MODULE8 (04 Hrs)Long term Asset & Liability management:- Foreign Direct investment -Foreign portfolio investment- International Financial instrumentsInternational Bond & Equity market - Country risk analysis. Short term Asst& liability management:-Working Capital Policy-Cash management -

Receivable Management- Inventory Management- Short term Financingdecision - international Banking and money market.

RECOMMENDED BOOKS:I. S P Srinivasan & Dr B Janakiram - International Finance Management ---

(Biztantra Wiley Dreamteeh, 2005)2. Eun & Resnick - International Finance Management ---(McGraw Hill),

3/e

3. Jeff Madura International Finance Management ---(Thomson), 7/e, 20044. P.G. Apte-Intemational Finance Management- (Tata McGraw Hill), 3/e

REFERENCE BOOKS:1. P G Apte - International Finance-A Business Pespective-TMH, 1/e2. V. Sharan - International Finance Management- (Prentice Hall India), 3/e3. Jain, Periyad, & Yadav - International Finance Management ---(Me

Millan)4. Mdhu Vij- Multinational Financial Management - Excel5. V K Bhalla- International Finance Management ---(Anmol)

90

6. Madhu Vij - International Financial Management - Excel Books

7. David Eieteman - Multinational Business Finance - Pearson Education,

10/c, 20038. Allan C Shapiro - Multinational Financial Management - John Wiley,

20049. Buckley - Multinational Finance - Pearson/PHI, 5/c

10. International Financial Markets - Machiraju - New Age International,

2004

Sub Code

RISK MANAGEMENT

05MBA FM427 IA Marks : 50No. of Lecture Hrs 04 Exam Hours : 3 HoursweekTotal no. of Lecture 56 Exam Marks : 100Hrs

MODULE I (04 Hrs)Over view of Risk, Risk identification, Risk, Insurance and Management:

Introduction to Risk and Insurance. Risk identification and Risk Evaluation,

Risk assessment & Management- Risk analysis: Exposure of physical assets,

financial assets, and Human assets, Exposure to legal liability. Risk

Man agement, Risk control.

MODULE 2 (10 Hrs)

Risk Management using futures and forwards differences-valuation of

futures, valuation of long and short forward contract. Mechanics of buying

&selling futures, Margins, Hedging using futures -specification offutures -

Commodity futures, Index futures interest rate futures-arbitrage

opportunities.

MODULE 3 (08 Hrs)

Risk Management using Swaps: Mechanics of interest rate swaps -volatilityof interest rate swaps -currency swaps -valuation of currency swaps.

MODULE4 (10 Hrs)

Risk Management using Options: Types of options, option pricing, factors

affecting option pricing - call and put options on dividend and non-dividendpaying stocks put-call parity-mechanics of options- stock options- options on

stock index- options on futures - interest rate options.

MODULE 5 (07 Hrs)Hedging & Trading strategies involving options, valuation of option: basicmodel, one step binomial model, Black and Scholes analysis, option Greeks.

Arbitrage profits in options.

MODULE 6 (07 Hrs)

Interest rate markets-Type of rates, Zero rates, Bond pricing, DeterminingZero rates, Farward rules, Farward rate agreements (FRA), Treasury bond& Treasury note futures, Interest rate derivatives (Black model).

91

MODULE 7 (05 Hrs)Credit risk-Bond prices and the probability of default, Historical defaultexperience, Reducing exposure to Credit risk, Credit default swaps, Totalreturn swaps, Credit spread options , Collateralized debt obligation.

MODULE 8 (05 Hrs)Value at Risk (VAR)-Measure, Historical simulation, Model buildingapproach, linear approach, Quadratic model, Monte Carlo simulation, stresstesting and back testing

RECOMMENDED BOOKS:I. Options Futures & Other Derivatives- John C.Hull - (Pearson

Education/PHI), 6/e2. Options & Futures- Vohra & Baeri - (TMH). 2/e3. Derivatives- Valuation & Risk Management-Dubofsky & Miller -

(Oxford University Press), 2004/054. Risk Management & Insurance - Harrington & Niehaus - TMH, 2/e5. Risk Management & Insurance-Williams, Smith & Young - (MacGraw

Hill), 8/cREFERENCE BOOKS:1. Principles of Risk Mgmt. & Insurance - Rejda - Pearson Education/PHI,

8/e, 20032. Introduction to Derivatives and Risk Management - Chance - Thomson

Learning, 6/e, 2004

3. Introduction to Risk Management & Insurance - Dorfman -Pearson/PHI, 2004

4. International Risk & Insurance -Skipper - (TMH)5. Options & Futures -Edwards & Ma - (MacGraw Hill), 1/e

TAX MANAGEMENT

Sub Code : 05MBA FM428 IA Marks : 50No. of Lecture Hrs / : 04

Exam Hours : 3 HoursweekTotal no. of Lecture : 56Hrs Exam Marks :100

MODULE 1 (07 Hrs)Basic concepts: assessment year, previous year, person, assesse, Income,charges on income, gross total income, capital and revenue receipts,residential status, receipt and accrual of income, connotation of income

deemed to accrue or arise in India, incidence of tax, Tax Planning, TaxEvasion, Tax Management.

MODULE 2 (08 Hrs)Explanation under various heads of income, income from salary (Basicproblems), income from other sources (theory)

92

MODULE 3 (08 Hrs)

Income under capital gain, basis of charge, transfer of capital asset, inclusion

& exclusion from capital asset, capital gain, computation, theory &

problems, slump sale, Exemptions, capital gain in special cases, Securities

Transaction Tax (88E).

MODULE 4 (10 Hrs)

Income under the head profit and gains of business or professions and itscomputation- basis- method of accounting- scheme of business deductions/allowance- deemed profits- maintenance of books, Depreciation (BothTheory & Problems) special provisions relating to 44AD, 44AE& 44AF.

Problems on computation of income from business/ profession.

MODULE 5 (06 Hrs)Setoff and carry forward of losses- permissible deductions -under Ch. VI-ASOC,8000C,80D,80DD,80DDB,80E,80U,Sec10A,IOB,IOBA.

MODULE 6 (06 Hrs)Computation of taxable income of a firm and partners - Computation of

taxable income of a company with special reference to MAT- Corporate div.

Tax, Fringe Benefit Tax .

MODULE 7 (05 Hrs)

Central sales tax- objects & provisions in brief (theory) Inter state, Intra

state, Deemed exports Registration , VAT (Only basic Concept).

MODULE 8 (06 Hrs)

Central excise and custom acts- objects and provisions of the act in brief

(theory)- goods, excisable, marketable Concept of CenVAT- customs- Basic

definition, charge.

RECOMMENDED BOOKS:1. Vinod Singhania- Students Guide to Income Tax - Taxman Publications

2. V S Datey - Indirect Taxes - Taxman Publications

REFERENCE BOOKS:1. Vinod Singhania - Direct Taxes - Taxman Publications

2. Mehrotra- Direct Tax - Sahitya Bhavan

3. T N Manoharan- Students Guide to Income Tax - Snow White

4. How to deal with VAT- Kul Bushan - Pearson Education/PHI, 1/e, 2004

5. Income Tax Law & Practice, Mahesh Chandra & Shukla - Pragathi

Publications6. VAT - Dr.Pillai - Jaico Publications, 2004

93

INFORMATION SYSTEMS AREA

MULTIMEDIA APPLICATIONS PROGRAMMING USING VB

Sub Code 05MBA IS435 IA Marks : 50

No. of Lecture Hrs I :week

04Exam ( tours : 3 Hours

Total no. of Lecture : 56Firs Exam Marks : 100

MODULE1 (06 Hrs)Multimedia - Media and Data Streams, Main properties of MultimediaSystem, Asynchronous, Synchronous and Isochronous transmission, Datastream characteristics for continuous media, Basic sound concepts, MIDI --basic concepts, devices, messages, software

MODULE 2 (06 firs)Speech- generation, analysis , transmission. Images and Graphics- synthesis,analysis. transmission, Video & Animation - Video signal representation,high definition system , computer based animation, data compression formatsJPEG, MPEG, DVI

MODULE 3 (06 firs)Integrated Development Environment, Mcnu bar, Tool bars, Forms designer,Form layout, Context menu, Variables, Constants, Operators, Arrays,Functions- Input box & Msg box, Control flow statements, Loop statements

MODULE 4 (08 Hrs)Working with Forms object, Adding and Removing Controls, IntrinsicControls, Common properties, Appearance of Form, Control menu, Formproperties, Form states, Events, Developing a Form application, Multipledocument Interface, MDI form

.MODU LE5 (0611rs)Common intrinsic controls, Developing an application with IntrinsicControls, ,Nanning Conventions, Common Events, Command Buttons, FrameControl, Frame Properties, Option Buttons

MODULE6 (08 If s)Check Box Control- Properties, events, methods, Picture Box Contra -Properties, method, Image Box Control - properties, Timer Contro' -properties, events, List Box Control - Properties, methods, Month V:,-.wControl Properties. methods, Date Time Picker Control, Free V_srControl.List View Control (Windows Common Control)

94

MODULE 7 (08 Hrs)Menus, Menu Editor, Menu Control Arrays, DDE, OLE, ACTI VEX Controlsand ACTIVEX documents, Dynamic Link Libraries, Microsoft TransactionServer

MODULE 8 (08 Hrs)Introduction to Data Report, Data Report Control, Report Designer, ReportCreator, Extended data report, Data Access Objects (DAO), DAO ObjectModel, Accessing a Database using DAO.

RECOMMENDED BOOKS:i. Multimedia: Computing, communication and applications - Ralf

Steinmetz & Klara Nahrstedt, Prentice Hall, 1995

2. Beginning Visual Basic-6 - Peter Wright, Apress, 19983. Visual Basic 6.0 in 30 days - Krishnan and Saravanan4. Comdex -Computer Programming Course Kit, Biztantra

5. VB6 Complete Reference6. Data Access with Visual Basic 6, Jeffery P McManus, Sams

Publications, 1999

Laboratory Exercises for GRAPHIC USER INTERFASE PROGRAMMINGUSING VBI. Open a new standard EXE project. Place a text box and a command

button in the form. Enter a number in text box. On clicking the CommandButton, a message box is to be displayed. The message box shoulddisplay whether the number in text box is single, two, three digit nos.

2. Open a new standard EXE project. Design a form giving title of thecompany, to enter. Employee number, Employee name, salary, sex-male/ female, allowances. Text box for each field should accept onlypermitted characters (number, alpha, alphanumeric etc as relevant).When text box is clicked, it should be cleared.

3. Design a form with 19 buttons ( 0,l,2,3,4,5,6,7,8,9, -,-, *,/,=,%,C,CE, .)and a text box and perform a calculator project

4. Create a database with the following fields using Visual Data Manager,Student Register no, name, subl-mrks, sub2-mrks, sub3-mrks, sub4-

mrks, sub5-mrks.5. Open a new standard EXE project. Design form with two screens one

consisting of details and another consisting of control arrays -- File-add,delete, exit. On clicking add button item should be added on to file. Onclicking the item button message box should be displayed.

Out of 50 IA marks 35 marks arc based on Internal tests & assignments and15 based on laboratory exercises.

95

COMPUTER NETWORKS AND INTERNET

Sub Code : 05MBA IS436 IA Marks : 50No. of Lecture Hrsweek

04Exam Hours : 3 Hours

of LectureTotal no : 56.Hrs

Exam Marks : 100

MODULE 1 (06 Hrs)Basics of Data Communication- Digital, Analog, Synchronous,Asynchronous, Parallel, Serial, Simplex, Semi-Duplex, Full DuplexCommunication, Multiplexing, Modem, Communication Hardware &

Software

MODULE 2 (08 Hrs)Communication Channels - Wired Transmission, Telephone Lines, CoaxialCable, Microwave , Infrared, Laser, Radio communication, Satellite

Communication, Fiber Optics, Switching Techniques - Circuit, Message,Packet, Network Topologies - Bus, Ring, Star, Mesh, Hybrid, Application ofData Communications - Information Search & retrieval, InformationTransmission, Multimedia

MODULE 3 (08 Hrs)ISO - OSI seven layer communication protocol, Local Area Networks -Private, Value added, Integrated Services Digital Network, IEEE 802Network Architecture, CSMA/CD, Token Ring, Token Bus protocols, , LANComponents - Work Station, File Server, Gateway, Network Interface Unit,Active Hub, Passive Hub, LAN Cables, Network Operating Systems.

MODULE 4 (06 Hrs)Wide Area Network - Private Networks, Public Networks, Virtual PrivateNetworks, X.25 Protocol , WAN applications, Client Server Network, Fileservers , Print server, Database Server, Communication Server, Routers,

Asynchronous Transfer Mode

MODULE 5 (08 Hrs)Overview of TCP/IP - TCP/IP communication architecture, Ethernet

Technology, Internet Architecture, Identifying Network Connectionplanning, IP address scheme - Internet Protocol, IP addressing , MACaddresses, Characteristics of IP address, Network Number, Host Number,

TCP/IP applications, IPV6 pocket format

MODULE 6 (08 Hrs)EDI- what is EDI?, advantages of EDI, EDI strategy for competitive

advantage,EDI Components, EDI services, EDI administration, Network protocols -

SMTP, NETBIOS, GOPHER, VERONICA, ARCHI, Wide Area Information

Servers, PING etc.

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MODULE 7 (06 Firs)

Security in Computer Networks - Network Security, Secure Communication,Network Security Considerations in Internet, Firewalls, Principles ofCryptography - Symmetric Key, Public Key Encryption, Authentication,

Integrity, Digital Signature, Network Management

MODULE 8 (06 Hrs)

Internet Services - Electronic Mail, Remote Log in - TELNET, FTP,Bulletin Board Services , Browsing - WWW, HTTP, URL, MOSAIC,Automated search, Common Gateway Interface , Common Search Engines.

RECOMMENDED BOOKS:I. Computer Networking - James F Kurose & Keith W Ross, Addision

Wesley, 20042. Data Communications and Networking - 3rd Edition, Forouzan, Tata

McGraw Hill3. Business Data Communications - Behrouz A Forouzan, Tata Mcgrew

Hill4. Computer Networks-Protocols, Standards & Interfaces-Black, PHI5. The Internet Book- Douglas E Comer, PHI

Laboratory Exercises1. Familiarisation with

• Network Interface Cardso Hubs / Switches / Routers / Cables

Modems2. Creating Email - id and Domain3. Simple Chat program4. Barring sending and receiving of Mails5. Adding or deleting a peripheral to system configuration6. Identifying and analyzing IP address of different serves.

Out of 50 IA marks, 40 marks will be out of Internal tests and assignmentsand 10 marks will be based on Laboratory exercises

COMPUTER MODELLING AND DECISION SUPPORT SYSTEMS

Sub Code : 05MBA IS437 IA Marks : 50

No. of Lecture Hrs 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (06 Hrs)System Models, Stochastic activities, Continuous and Discrete systems,System modeling, Types of Models, Static - Physical & Mathematical,

Dynamic - Physical & Mathematical, Principles in Modeling

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MODULE 2 (06 firs)System Study, Full Corporate Model, System analysis, System Design,System Postulation, System simulation, Techniques of Simulation, Processof Simulation , Simulation vs Analytical methods.

MODULE 3 (06 Hrs)Monte Carlo Method, Numerical Computation techniques for Continuousand Discrete models, Distributed Lag models, Cob Web Models, Continuoussystem simulation , Continuous system simulation languages , CSMP III,

MODULE 4 (06 Hrs)Analog simulation, Hybrid simulation, digital-Analog Simulation , real timesimulation, feedback system, interactive system, Exponential growth models,

Exponential decay models, Modified Exponential growth models, System

Dynamics diagrams, Multi segment models, Feedback in Socio- EconomicalSystems

MODULE 5 (08 Hrs)Random number, Pseudo random number generation, tests for randomness,Arrival pattern and service timings, poisson arrival pattern, exponentialdistribution, normal distribution, queuing discipline, measures of queue,simulation of telephone system. Simulation Of single server and two serverqueuing

MODULE 6 (08 firs)Comparative features of Discrete Simulation languages - GPSS, SIMSCIPT,SIMULA, Sample Programs, Simulation applications in Inventory

Management, Finance. Production Management, Analysis of SimulationOutput.

MODULE 7 (08 Hrs)Decision Support System: Characteristics of DSS, Decision making process,

Anatomy of DSS, knowledge based systems, Architecture of DSS,Hardware, Software & User Interface for DSS, expert Systems for DecisionSupport, Group Decision support system, Enterprise Support System.

MODULES (08 Hrs)Data Warehousing - Need for data warehousing, data warehousecomponents, Construction of data warehouse, data base for data warehouse,database warehouse architecture, maintenance issues in data warehouse, Datamining, tools for data mining, online analytical processing.

RECOMMENDED BOOKS:I. System Simulation - Geoffrey Gordon, PHI2. System Simulation with digital computer- Narsing Dec3. Decision Support and Data Warehouse Systems - Efrem G Mallach

University Massachusetts Lowell, Tata Mcgrew Hill4. Data Warehousing, Data Mining & OLAP- Berson Tata McGraw Hill,

1/e5. Decision Support System & Data Warehousing - B Ravindranath

98

Laboratory Exercises1. Telephone System simulation2. Simulation of a Two server queuing systemUsing any programming language including VB.Assignment to describe simulation application in the field of Marketing,

Personal, Finance, Materials and Production.Out of 50 IA marks 30 marks will be based on tests, 10 marks based on

assignment and 10 marks based on laboratory exercise.

SOFTWARE ENGINEERING & MANAGEMENT

Sub Code : 05MBA IS438 IA Marks 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100HrsMODULE I (05 Hrs)

Introduction: What is software, What is software process, What is softwareEngineering, Characteristics of Software Project, Activities covered bySoftware Project Management, Problems involved, Management function

related to Project Management, Feasibility Analysis

MODULE 2 (06 Hrs)

Overview of Project Planning, Finalising Project Scope, Infrastructure,Analysing Project Characteristics, Identifying Project goals and activities,

Estimating time & effort, allocating resources, Review plan

MODULE 3 (08 firs)

Project Execution Approach : Choosing Technologies, Structure VS speed ofDelivery Waterfall Model, V- Process Model, Evolutionary model, SpiralModel, Software Prototyping, Incremental Delivery., Controlling changes

during project execution

MODULE 4 (07 Hrs)Software requirement study and Analysis, Software RequirementSpecifications, Software Estimation : Need for Software Estimation,Problems with Over and Under Estimation, Software Estimation techniques,Expert Judgement, Estimating by Analogy, Function Point Analysis, Objectpoints, LOC based COCOMO model

MODULE 5 (06 firs)

Objectives of activity planning, project scheduling, sequencing andscheduling activities, Network planning models, forward pass, backwardpass, identifying critical path, project crashing, Project progress review,

Software Design Concepts

MODULE 6 (08 Hrs)

Risk Management: Risk and its implication, types of risk, Identifying risks,analyzing risks, prioritizing risks, -Risk avoidance, Risk containment,

99

Resource identification, Resource planning Resource allocation, monitoringcritical resources

MODULE 7 (08 Hrs)Managing People and Organising Teams: Understanding Behavior,Motivation, Building and Managing coherent teams, Chief Programmerteam, egoless team, Leadership challenges,Software Quality, Product versus Process Quality management, techniques tohelp enhance software quality, Software Validation and Verification, Qualityplans, Brief description of SEI-CMM.

MODULE 8 (08 Hrs)Software Testing : Objectives , Black Box and White Box testing, testing ofStatic and Dynamic applications, Validation testing, Integration testing,Designing a test plan, test criterion, test data , test results analysis., TestOracle., Software Maintenance

RECOMMENDED BOOKS:I. Software Project Management : Bob Hughes and Mike Cotterell- Tara

McGraw Hill

2. Software Engineering a Practitioner's approach - Roger S Pressman TataMcGraw Hill

3. Introduction to Software Project Management & Quality Assurance : ByInce, Dorrel, Helen Sharp & Mark Woodman

4. Software Engineering - Ian Sommerville, Addison Wesley, 2004

REFERENCE BOOKS:1. Managing Software Development Projects - A formula for Success By

Whitten Neal2. Mythical Man Month - Essays on Software EngineeringSoftware Project Management - From Concepts to Deployment - KieronConway - Dreamtech Publications

HUMAN RESOURCE AREA

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Sub Code : 05MBA HR445 / IA Marks : 5005MBA IB465

No. of Lecture Hrs / : 04week Exam Hours :3 Hours

Total no. of Lecture : 56Hrs Exam Marks :100

MODULE I (06 Hrs)IntroductionDefinition - Approaches to IHRM - Difference be tween IHRM andDomestic HRM - Reasons for emergence of IHRM - Models of IHRM -Matching model - Harward Model - Contextual Model - 5P Model -European Model - Models of SHRM in Multinational Companies.

100

MODULE 2(08 Hrs)

Internationalization of HRMSocio-cultural context - Culture and employee management issues - LinkingHR to International expansion strategies - Culture and specific HRM issues- non-cultural influences of HRM.

MODULE 3 (08 Hrs)

International Recruitment and SelectionDifferent approaches to multinational staffing decisions - Advantages andDisadvantages of different selection methods - parent country nationals -third country nationals - host country nationals - selection criteria - use of

selection tests.

MODULE 4 (06 Hrs)Performance ManagementConstraints in goal attainment - performance and appraisal in IHRM -appraisal of expatriate, third and host country employees

MODULE 5 (08 Hrs)

Training and DevelopmentExpatriate training - training of host country nationals - developinginternational staff and multinational teams - knowledge transfer in

multinational companies

MODULE6 (06 Hrs)International compensationApproaches to international compensation - repatriation process

MODULE 7 (06 Hrs)

International Labour RelationsKey issues - response of labour unions to MNCs - social dumping

MODULE8 (08 Hrs)

HRM International Joint VenturesHRM Practices in different countries - Japan, USA, UK, Turkey, MiddleEast, India and China - International HRM strategies - Differentiation or

Integration.

RECOMMENDED BOOKS:1. International Human Resource Management - Peter J Dowling, Denice E

Welch, Randall S Schuler - Thompson South Western Excel Books -

third edition - 20052. International Human Resource Management - Monir H Tayeb - Oxford

University Press - 2005.

REFERENCE BOOKS:1. International Human Resource Management - Hugh Scullion, Margarel

Linehan - Palgrave McMillan - 2005

101

2. The Global Challenge: Frame works for International HRM -Evans-McGraw Hill - lie , 2005

3. Hillary Harris, Christ, Brewster &Paul Spamon, - International HRM,VMP Publishers.

4. Terence Jackson, International HRM, Sage Publication.

5. Anne Wit Harzing & Joris Van, Ruysse Veldt, International HRM, SagePublication

6. International HRM, Hugh Scullion, Margaret Linehan, Palgrave, 2004

TEAM DEVELOPMENT AND LEADERSHIP

Sub Code : 05MBA HR446 IA MarksNo. of Lecture Hrs / : 04week Exam Hours

Total no. of Lecture : 56Hrs

MODULE 1

Exam Marks

Introduction to team work, Meaning of group and team. Differences betweenteam and group. Scope and significance of team work. Synergy anddiversity. Classification of teams. Advantages and disadvantages of teamwork. Is team work a necessity?Importance of shared purpose and common goals

MODULE 2 (04 Hrs)

Team work as a OD intervention. What to observe in a team meeting?Content and processes in team work. Team work as a leaming experience.Characteristics of effective teams. Team performance curve.

MODULE 3 (08 Hrs)Team development stages. Groupthink and Group norms. Facilitation skillsfor teamwork. Feedback in team development. Team decision makingapproaches. Conflict resolution and collaboration in teams. Role oforganizational culture in team work.

MODULE 4 (04 Hrs)Selection and development of team members. Knowledge, skill, attitude, selfconcept and personality type of members for effective team work.Advantages and disadvantages of team work to the members.

MODULE 5 (04 Hrs)Self Managed Work Teams (SMWT). Meaning and scope of SMWT.Advantages and disadvantages of SMWTs. Objectives of SMWTs.

MODULE 6 (04 Hrs)Virtual teams, Meaning and scope and objectives. Advantages anddisadvantages. Barriers of communication and the challenge of supervisionin virtual teams.

102

50

3 Hours

:100

(08 Hrs)

SECTION B: LEADERSHIP

MODULE 7 (08 Hrs)Meaning, definition, role and significance of leadership in organizations.Theories of leadership. Types of leaders, Transactional and transformationalleadership

MODULE 8 (08 Hrs)Leadership in 21" century. The challenges of globalization and technology to

leadership development. Change management and leadership. Leadership

functions, Development of people, processes and results.

MODULE9 (04 Hrs)Leadership challenges, Leader as a Change Agent, A study of contemporaryleaders in business

MODULE 10 (04 Hrs)

Strategic Leadership - Leadership succession- political power and strategic

leadership

RECOMMENDED BOOKS:1. Dr.B.Ratan Reddy, Team Development & Leadership, Jaico Publishing,

20042. Jon R Katzenbach & Douglas K Smith, The Wisdom of Teams, Harper

Business, 20033. Andrew Dubrin - Leadership - Biztantra/Wiley Dreamtech4. Hersey Paul & Kenneth Blanchard - Management of Organizational

Behaviour - Pearson Education / PHI, 8/e, 20015. Gary Yukl - Leadership in Organizations , Pearson Education, 5/e -20026. Richard L Daft - The Leadership Experience - Thomson Learning, 2/e,

2002

REFERENCE BOOKS:1. Craig Watson - Dynamics of Leadership - Jaico2. Leadership Through People Skills - TMH3. Stephen Robbins - Organizational Behaviour - Pearson / PHI4. Fred Luthans - Organizational Behaviour - TMH5. Team Development Manual by Mike Wood cock, Productivity Press,

Chennai6. Spectacular Team Work, Robert Blake & Jane Mouton, Suchendra

Publications, Mumbai, 2003

103

ORGANIZATIONAL DEVELOPMENT

Sub Code : 05MBA HR447 IA Marks :50No. of Lecture Hrs /week

: 04Exam Hours : 3 Hours

Total no. of LectureHrs

: 56 Exam Marks : 100

MODULEIConceptual framework of OD : (06 Hrs)Overview of the field of OD, Definitions of OD, History of OD, values,

assumptions and beliefs in OD, characteristics of OD, Techno structuralapproach - socio technical system, job design, job enrichment and jobenlargement, Human Processual approach - group & team processes.

MODULE2Organizational change and OD: (06 Hrs)• Dynamics of planned change, models and theories of planned charge,

force field analysis.

• Types of organizational change, triggers for change, factors leading to

resistance to change, objectives and strategies for implementingorganizational change, OD interventions to implement organizationalchange initiatives.

MODULE3An overview of OD interventions: (06 Hrs)

• Process of OD, steps in OD, types of OD interventions

• Classification of OD interventions, OD cube• Organizational Diagnosis, Weisbord's (Six . Box) model for

organizational diagnosis,

• Diagnostic tools and their appropriate usage in the diagnostic process,Bechkard's confrontation meeting.

MODULE4Theory and Management of OD: (24 Hrs)• Systems theory• Participation and empowerment, empowerment & commitment

• Teams and team work, Broad team - building interventions, A gestaltapproach to team building, techniques and tools used in team building.

• Parallel learning structures• A Normative re - educative strategy of changing

• Process of consultation approach to change

• Action research, a process and an approach, history and varieties ofaction research, example of action research in OD

• Third-party peace making interventions• Organization Mirror interventions

• Partnering• Survey Feedback, Systems 1 - 4T

104

• Grid organization development

• Person focused OD interventions

• Role - focused OD interventions

MODULE5Organizational climate - OCTAPACE Model of climate survey (06 Hrs)

Training Based OD Interventions:• Applied behavioural science, T-Group

• Behavioural modeling

• Life and career planning• Coaching and mentoring• Instrumented training

MODULE6Structural Interventions and the applicability of OD: (06 Hrs)• Work redesign• Self-managed teams: Problems in implementation

• Quality of work life projects• TQM and OD, re-engineering organizations, large-scale systems change

and organizational transformation

MODULE7The Future and OD: ( 02 Hrs)

• The changing environment• Fundamental strengths of OD• Implications of OD for the client

• Ethical standards in OD

• OD's futureRECOMMENDED BOOKS:1. Wendell L French, Cecil H & Bell Jr. - Organizational Development -

Behavioural Science Interventions for Organization improvement (6e) -Pearson Education Asia, 1999

2. S Ramnarayan, T V Rao & Kuldeep Singh - Organization Development- Interventions & strategies - Response Books, 2003

3. Richard Bechard - Organizational Development: Strategies & Models -Addison Wesley Publishing.

4. Cummings & Worley Organizational Development & Change -

Thomson Learning, 7/e, 2002REFERENCE BOOKS:I . Laxmi Devi (Editor in chief) - Organization Development2. Warn G Bennis - Nature of Organizational Development - Addison

Wesley Publishing3. Stephen P Robbins - Organizational Behaviour - Pearson / PHI, I l/e,

20034. Marguiles N Raina A P - Organizational Development: values, process

and technology- McGraw Hill Publishing.

105

TRAINING AND DEVELOPMENT

Sub Code : 05MBA HR448 IA Marks :50No. of Lecture Hrs /week

: 04Exam Hours : 3 Hours

Total no. of LectureHrs

MODULEI

: 56Exam Marks :100

INTRODUCTION (04 Hrs)Definition, Scope, Difference Concepts, Objectives, Benefits of training, Therole of Training in Organizations, Place of Training in organizational

structure, A training process Model, Difference between training anddevelopment.

MODULE2TRAINING NEEDS ANALYSIS (06 Hrs)Why conduct Training Needs Analysis? When to conduct a Training NeedAnalysis? Where to look for Performance Discrepancies? The framework for

conducting a Training Needs Analysis: Organizational Analysis, Operationalanalysis, Person Analysis, Gathering Training Needs Data, Outcomes ofTraining Needs Analysis - Non training Needs, Training Needs, Approachesto Training Needs Analysis Business. TNA and Design.

MODULE3TRAINING DESIGN (08 Hrs)Factors, Organizational constraints, Developing objectives, why use Trainingobjectives, Facilitations of learning-focus on trainee, Facilitation ofLearning-focus on training design , facilitation of transfer-focus on training,facilitation of transfer focus on organizational intervention, Design theory,Outcomes of Design.

MODULE 4TRAINING METHODS, TECHNIQUES & AIDS ( 10 Hrs)Approaches to Training, Matching Methods with Outcomes.Lectures and Demonstrations - Straight Lectures, Discussion Methods,DemonstrationsComputer - Based Training-Programmed Instruction, Intelligent TutoringSystems, Interactive Multimedia, Virtual Reality.Games and Simulations - Equipment Simulators, Business Games, In-BasketTechnique, Case studies, Role Play, Behaviour Modelling.

On-The-Job Training - Job Instruction Technique, Apprenticeship Training,Coaching, Training The Trainer For On-The-Job Training.Audio Visual Enhancements To Training - Static Media, Dynamic Media -Training Aids for Training.

106

MODULE 5DEVELOPMENT AND IMPLEMENTATION OF TRAINING

(06 Hrs)Facilities - The Training Room, Off-Site Training Facilities . The Strategy,Alternatives. Implementation - Dry Run , Pilot Program, Tips For Trainers,Training Policy.

MODULE 6TRAINER'S SKILLS AND STYLES (08 Hrs)Attitudeknowledge and Skill Competence of Trainer, Communication Skill,

Questioning Skill, Body Language Gestures, Handling Difficult Situation,Creativity Skills, Technical Skills, Interpersonal Skills, Self Developmentand Awareness, Managerial Skills, Designing Skills, Humour, Integrity,Credibility, Transparent, Resilence, Rapport Building, Confidence, FeedbackSensitivity.

Personal Needs of Trainers, Different Training Styles adopted by a Trainer,Power and influence of Trainers, Trainer's Role, Trainer and Motivation,Training Techniques and Training Technique Checklist.

MODULE7

VALIDATION AND EVALUATION OF TRAINING ( 08 Hrs)Validation concepts, Types, Methods.Rationale For Evaluation, Need, Principles, Criteria, Objectives, Approaches,Resistance to Evaluation, Types of Evaluation Instruments, Types ofEvaluation Data. Evaluation Designs.Training Audit - Meaning, Features, Approaches, Functions, Model, andSteps.

MODULE8MANAGEMENT DEVELOPMENT (06 Hrs)Why focus on Management Development, Approaches to ManagementDevelopment, Overview of the Managerial Job, Management Characteristics,Management Development implications, Sources of Knowledge and Skill,Special needs of Technical Manager, Training for Executive LevelManagement.

BOOKS RECOMMENDED:I. Dr.B.Janakiraman, Training & Development, Biztantra/Wiley

Dreamtech, 20052. Effective Training, P Nick and Blanchard, Pearson Education/PHI, 2/e,

20053. Training for Organizational Transformation, Rolf Lynton and Udai

Pareek, Sage Publications, New Delhi.4. Effective HR Training Development Strategy, Dr.B.Ratan Reddy, HPH,

2005

107

REFERENCE BOOKS:1. Training and Development - concepts and practices, S K Bhatia, Deep

and Deep Publications (P) Ltd., 20042. Management of Training Programme R P Singh Anmol Publications3. Training in Practice, A H Anderson, Infinity Books4. Training and Development, ISTD Publications-Excel Books5. An Introductory Course in Training and Training Methods for

Management Development - ILO Publication - Sterling Publications (P)Ltd.

6. Training and Development - S True Love Sage Publications7. ASTD Hand book of design & development of Training - Philip - TMH,

1/e

I PRODUCTION AREA

PROJECT MANAGEMENT

Sub Code : 05MBA PM455 1A MarksNo. of Lecture Hrs I : 04week Exam Hours

Total no . of Lecture : 56Hrs Exam Marks

: 50

: 3 Hours

: 100

MODULE 1 (07 Hrs)Introduction - Definitions - classifications - project risk- scope

MODULE 2 (07 Hrs)Project management - definitions - overview - project pan -- managementprinciples applied to project management - project management life cyclesand uncertainty

MODULE 3 (07 Hrs)Project planning - scope - problem statement - project goals - objectives -success criteria - assumptions - risks - obstacles - approval process -projects and strategic planning

MODULE 4 (07 Hrs)Project implementation - project resource requirements - types of resources-men - materials - finance

MODULE 5 (07 Hrs)Project monitoring - evaluation - control - project network technique -planning for monitoring and evaluation - project audits - projectmanagement information system - project scheduling - PERT & CPM -project communication - post project reviews

MODULE 6 (07 Hrs)Project team management - recruitment - organizing - human resources -team operating rules - project organization - various forms of projectorganizations - project organization charting - project contracts - principles

108

- compilation of contracts - practical aspects - legal aspects - global tender- negotiations - insurance

MODULE 7 (07 Hrs)Closing the project - types of project termination - strategic implications -project in trouble - termination strategies - evaluation of termination

possibilities - termination procedures

MODULE8 (07 Hrs)Project inventory management - nature of project inventory - supply andtransportation of materials - use of PERT & CPM techniques

RECOMMENDED BOOKSI. Project Management For 21" Century - Bennet P Lientz, Kathyn P Rea

- Academic Press, 19952. Project Management - ChoudhuryS - TMH,lie3. Project Management - David I Cleland - Mcgraw Hill International

Edition, 19994. Project Management - Gopalakrishnan - Mcmillan India Ltd.

MODERN MANUFACTURING MANAGEMENTWORLD CLASS MANUFACTURING

Sub Code : 05MBA PM456 IA Marks : 50

No. of Lecture Hrs / : 04 Exam Hours : 3 HoursweekTotal no. of Lecture : 56 Exam Marks :100Hrs

MODULE 1 (08 Hrs)Product development process - technology - suppliers - process mapping -

knowledge management - JIT - total quality strategies for manufacturing

success

MODULE 2 (08 Hrs)Manufacturers Resources Planning (MRP 11)

MODULE 3 (08 Hrs)Technological innovation in manufacturing - computer integratedmanufacturing

MODULE4 (08 Hrs)JIT manufacturing systems - flexible manufacturing systems - cellularmanufacturing

MODULE 5 (08 Hrs)

Factory of the future automated systems - human factors in automatedsystems - optimized production technology

MODULE 6 (08 Hrs)Modeling - optimizing - simulation of manufacturing systems

109

MODULE 7 (08 Hrs)Manufacturing innovations - quick response manufacturing - agilemanufacturing - rapid prototyping - concurrent engineering

REFERENCE BOOKS:I. World Class New Product Development - Dan Dimanescu, Kemp

Dwenger - American Management Association2. M R P - George W Possel, Orliky- Mcgraw Hill International3. Manufacturing Organization And Management - Harold T Amrine,

John, Colin Moodie4. New Waves Manufacturing Strategies - John Storey - Simon &

Schuster Asia

5. Achieving World Class Manufacturing Through Process Control -Joseph P Shunta - Simon Schuster Asia

6. World Class Manufacturing - Richard J Schonerger - AmericanSociety Quality

MAINTENANCE MANAGEMENT

Sub Code : 05MBA PM457 IA Marks 50No. of Lecture Hrs/ week

: 04Exam Hours : 3 Hours

Total no. of LectureHrs

56Exam Marks :100

MODULE I (08 Hrs)Importance of maintenance - objectives of maintenance - structure of theplant - reasons for and nature of maintenance - production - maintenancesystems

MODULE 2 (09 Hrs)Types of maintenance - maintenance systems - planned and unplannedmaintenance - breakdown maintenance - corrective maintenance -opportunistic maintenance - routine maintenance - preventive maintenance -predictive maintenance - condition based maintenance systems - design-outmaintenance - selection of maintenance systems

MODULE 3 (09 Hrs)Maintenance planning and scheduling - establishing a maintenance plan -items to be maintained - safety precautions - characteristics of items to bemaintained - classification of items - maintenance procedure - guidelines

for matching procedures to items - universal maintenance procedure -establishing a new maintenance schedule

MODULE 4 (07 Hrs)Maintenance organization - resource characteristics - resources structure -maintenance control - administrative structure - training of maintenancepersonnel

110

MODULE 5 (07 Hrs)System operations and documentation - documenting maintenanceoperations - record keeping - data collection and analysis - failure statistics

- planning and scheduling plant shutdowns

MODULE 6 (08 Hrs)Depreciation & Machine Life, Replacement policies, spares and types ofspares, spares planning, maintenance control, network techniques inmaintenance activities, evaluation of maintenance performance.

MODULE 7 (08 Hrs)Total productive maintenance - development and scope - basic systems ofTPM - procedures and steps - productivity circles - TPM as a part of TQM

- benefits of TPM

RECOMMENDED BOOKS1. Maintenance Planning And Control - Anthony Kelly - East West

Press Pvt Ltd

PRODUCTIVITY TECHNIQUES -

Sub Code : 05MBA PM458 IA Marks : 50No. of Lecture Hrs /week

: 04 Exam Hours : 3 Hours

Total no. of LectureHrs

: 56 Exam Marks : 100

MODULE I (07 Hrs)Productivity - definition - concepts - importance of productivity circles

MODULE 2 (09 Hrs)Measures of productivity - qualitative and quantitative measures - three

basic types of productivity - partial - total factor - total productivity -productivity indices - methods of recording data - man power planning -productivity measurement at national and international levels - measures ofproductivity in different organizations like manufacturing and services and R

& D etc.,

MODULE 3 (07 Hrs)

Managing productivity - misconceptions about productivity management -cultural factors - human factors - automation and productivity - economics

of productivity

MODULE 4 (09 Hrs)Factors affecting productivity - physical environment - technology -materials - machine - layout - lighting - temperature - ventilation -employment - job performance - motivation - employee ability - aptitude -

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personality - experience - training - interest - education - intelligence -variables affecting productivity - internal and external to the company

MODULE 5 (08 Hrs)Productivity improvement - barriers to productivity improvement -productivity improvement techniques - employee based - material based -task based - product based - technology based - incentives to increaseproductivity - effective team working - performance review and appraise

techniques

MODULE 6 (08 Hrs)Pit falls in productivity improvement - required organizational change forproductivity improvement - top management role - crisis management -

concepts - crisis management and productivity

MODULE 7 (08 Hrs)Time management - key to productivity improvement - time management atpersonal and organizational levels - scheduling works - time savingtechniques - tips - using technology for saving time

RECOMMENDED TEXT BOOKS1. Bhinde B T - "Basic Productivity Techniques in Manufacturing

Management" - B T Bhinde Publishers2. Christian H Godefroy & Jahn Clark - "The Complete Time Management

System" - Judy [iatkus Ltd. Publishers, UK]3. Iwao Kobayashi - "Keys to work place improvement" - Productivity

press India Ltd.4. Lawrence Aft - "Productivity Measurement and Improvement" -

Prentice Hall5. Robert Schaffer- "Managing Productivity" - Jaico Publishing House6. Sawhney S C - "Productivity Management" - TMH, Delhi

INTERNATIONAL BUSINESS

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Sub Code 05MBA IB 465 I IA Marks 5005MBA HR 445

No. of Lecture Hrs I :week

04Exam Hours : 3 Hours

Total no of Lecture • 56Hrs Exam Marks : 100

MODULE I (06 Hrs)IntroductionDefinition - Approaches to IHRM - Difference between IHRM andDomestic HRM - Reasons for emergence of IHRM - Models of IHRM -Matching model - Harward Model - Contextual Model - 5P Model -European Model - Models of SHRM in Multinational Companies.

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MODULE 2 (08 Hrs)

Internationalization of HRMSocio-cultural context - Culture and employee management issues - LinkingHR to International expansion strategies - Culture and specific HRM issues

- non-cultural influences of FIRM.

MODULE 3 (08 Hrs)

International Recruitment and SelectionDifferent approaches to multinational staffing decisions - Advantages andDisadvantages of different selection methods - parent country nationals -third country nationals - host country nationals - selection criteria - use of

selection tests.

MODULE 4 (06 Hrs)

Performance ManagementConstraints in goal attainment - performance and appraisal in IHRM -appraisal of expatriate, third and host country employees

MODULE 5 (08 Hrs)

Training and DevelopmentExpatriate training - training of host country nationals - developing

international staff and multinational teams - knowledge transfer in

multinational companies

MODULE 6 (06 Hrs)International compensationApproaches to international compensation - repatriation process

MODULE 7 (06 Hrs)

International Labour RelationsKey issues - response of labour unions to MNCs - social dumping

MODULE 8 (08 Hrs)

HRM International Joint VenturesHRM Practices in different countries - Japan, USA, UK, Turkey, MiddleEast, India and China - International HRM strategies - Differentiation orIntegration.

RECOMMENDED BOOKS:1. International Human Resource Management - Peter J Dowling, Denice E

Welch, Randall S Schuler - Thompson South Western Excel Books -third edition - 2005

2. International Human Resource Management - Monir H Tayeb - Oxford

University Press - 2005.

REFERENCE BOOKS:1. Intemational Human Resource Management - Hugh Scullion, Margarel

Linehan - Palgrave McMillan - 20052. The Global Challenge: Frame works for International HRM -Evans-

McGraw Hill - l/e, 2005

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3. Hillary Harris, Christ, Brewster &Paul Spamon, - International HRM,VMP Publishers.

4. Terence Jackson, International HRM, Sage Publication.5. Anne Wil Harzing & Joris Van, Ruysse Veldt, International HRM, Sage

Publication

6. International HRM, Hugh Scullion, Margaret Linehan, Palgrave, 2004

INTERNATIONAL FINANCIAL MANAGEMENT

Sub Code 05MBA 11 1466 / IA Marks 5005MBA FM 426

No. of Lecture Hrs / 04week Exam Hours 3 Hours

Total no. of LectureHrs

56Exam Marks 100

MODULE 1 (04 Hrs)International financial Environment- The Importance, rewards & risk ofinternational finance- Goals of MNC- International Business methods -Exposure to international risk- International Monetary system- Multilateralfinancial institution-Government influence on exchange rate.

MODULE 2 (04 Hrs)International flow of funds:- Balance of payments(determination of current

account, capital account & ORA)-Intemational Trade flows-InternationalCapital Flows-Agencies that facilitate International flows - Equilibrium,disequilibrium & adjustment of Balance of payment & Trade deficits.

MODULE 3 ( 10 Hrs)International Financial Markets:- Foreign exchange markets-foreignexchange trading-Cash & Spot exchange markets-foreign exchange rates &quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreignexchange market participants-arbitrage profit in foreign exchange markets,Swift Mechanism.

MODULE 4 (10 Hrs)Forecasting foreign Exchange rate:- Measuring exchange rate movements-Exchange rate equilibrium - Factors effecting foreign exchange rate-

forecasting exchange rates- international parity relationship: interest rateparity, purchasing power parity & fisher effects.

MODULE 5 (08 Hrs)Foreign Exchange exposure:- Management of Transaction exposure-

Management of Translation exposure- Management of Economic exposure-Management of political Exposure- Management of Interest rate exposure.

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i

MODULE 6 (08 Hrs)Foreign exchange risk Management: Hedging against foreign exchangeexposure - Forward market- Futures Market- options Market- CurrencySwaps-Interest rate Swap- Cross currency Swaps-Hedging through currencyof invoicing- Hedging through mixed currency invoicing -Hedging throughselection of supplying country.

MODULE 7 (08 Hrs)International Capital Budgeting: Concept, Problems associated, Evaluationof a project, Factors affecting, Risk Evaluation, Impact on Value.

MODULE 8 (04 Hrs)Long term Asset & Liability management:- Foreign Direct investment -Foreign portfolio investment- International Financial instrumentsInternational Bond & Equity market - Country risk analysis. Short term Asst& liability management:-Working Capital Policy-Cash management -Receivable Management- Inventory Management- Short term Financing

decision - international Banking and money market.

RECOMMENDED BOOKS:I. S P Srinivasan & Dr B Janakiram - International Finance Management ---

(Biztantra Wiley Dreamtech, 2005)2. Eon & Resnick - International Finance Management ---(McGraw Hill),

3/e3. Jeff Madura International Finance Management --(Thomson), 7/e, 20044. P.G. Apte-International Finance Management- (Tata McGraw Hill), 3/e

REFERENCE BOOKS:1. P G Apte - International Finance-A Business Pespective - TMH, lie2. V. Sharan - International Finance Management- (Prentice Hall India), 3/e3. Jain, Periyad, & Yadav - International Finance Management ---(Me

Milian)4. Mdhu Vij- Multinational Financial Management - Excel -5. V K Bhalla- International Finance Management ---(Anmol)6. Madhu Vij - International Financial Management - Excel Books7. David Eieteman - Multinational Business Finance - Pearson Education,

10/e, 20038. Allan C Shapiro - Multinational Financial Management - John Wiley,

20049. Buckley - Multinational Finance - Pearson/PHI, 5/e10. International Financial Markets - Machiraju - New Age International,

2004

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GLOBAL STRATEGIC MANAGEMENT

Sub Code 05MBA IB467 IA Marks : 50No. of Lecture firs I 04week Exam Hours : 3 Hours

Total no. of Lecture :56Hrs

Exam Marks :100

MODULE 1 (06 Hrs)Introduction to GlobalizationGlobal development and trends: A management perspective, cultural

awareness and implications, cross-cultural management, global strategic

skills, team-building skills, organization skills, communication skills,culture, cultural dimension, cross cultural research findings, cross culturaltransitions, the global manager

MODULE 2 (07 Hrs)Managing a Global EnvironmentAssessing the political, economic, legal and technological environment -global business environment - trading blocks, information technology, workforce diversity, the global managers role, political environment - politicalrisk and its assessment , managing political risk and economic risk, legal andregulatory environment, regulation of trade and investment, technologicalenvironment and global shifts in production - E business,telecommunication, outsourcing and off shoring, ethics and socialresponsibility around the world, corporate social responsibility.

MODULE 3 (07 Hrs)The cultural context of global managementMeaning and dimensions of culture, understanding the role of culture, cultureand its effects on organization, managing across cultures, organizationalcultures and diversity, communicating across cultures, cross culturalnegotiation and decision making.

MODULE 4 (08 Hrs)International strategic managementStrategic planning - formulating strategy, international functional strategies,managing political risk and negotiations, organizing international operations- organizational structure, decision making and control systems

MODULE 5 (06 Hrs)Implementation of strategyStrategy implementation, management of change, organizational culture andstrategy implementation, leadership and strategy implementation

MODULE 6 (07 Hrs)Global Organizational Behaviour & Human Resource ManagementMotivation across cultures, Leadership across cultures, Human Resourceselection and repatriation, training for global operations, labour relations andindustrial democracy, strategic management of international labour relations.

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MODULE 7 (08 Hrs)Developing a Global Management CadrePreparation, adaptation and repatriation, global management teams, the roleof women in international management, global multiculturism, managingdiversity, working within local labour relations systems

MODULE 8 (07 Hrs)The challenges in Global ManagementDeveloping co-ordination and control - The organizational challenge,creating and leveraging knowledge - The world wide learning challenge,managing across boundaries: the collaborative challenge, building multidimensional capabilities: the management challenge, preparing for the future,evolution of the transnational corporations.

RECOMMENDED BOOKS:I . Helen Deresky - International Management - PHI2. Richard M Hadgetts & Fred Luthans - International Management -

TMH, 20053. Phillipe Lessere - Global Strategic Management - Palgrave Macmillan,

20044. Kamel Mellahi, Paul Frynas - Global Strategic Management - Oxford

University Press, 2004REFERENCE BOOKS:I. Richard Mead - International Management - Cross cultural dimensions

3/e - Blackwell Publishers2. R N Sanyali - International Management - A Strategic Perspective -

PHI3. Seth - Global Management Solutions - Thomson Learning4. Stewart R Clegg - Global Management - Sage Publications5. Paul W Dearnish - International Management: Text & Cases - McGraw

Hill

INTERNATIONAL MARKETING MANAGEMENT

Sub Code : 05MBA IB 468 / IA Marks 5005MBA MM 418

weeko. of Lecture Hrs / : 04

NExam Hours

HoursTotal no. of Lecture Hrs : 56 Exam Marks : 100MODULE I (06 Hrs)Framework of international marketingDefinition - scope and challenges - difference between internationalmarketing and domestic marketing - the dynamic environment ofinternational trade - transition from domestic to international markets -orientation of management and companiesIntroduction to Balance Of Payments (BOP) - definition - scope - itemscovered under BOP - relevance for international marketing - BOPequilibrium - instruments of trade policy

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MODULE 2 (08 Hrs)Developing a global vision through marketing researchBreadth and scope of international marketing research - research process -problems in availability and use of secondary data - gathering primary data -qualitative and quantitative research - problems in gathering primary data -multicultural research - a special problem - research on internet - a newopportunity - estimating market demand - problems in analyzing and

interpreting research information - responsibility for conducting marketing

research - communicating with decision makersIdentifying foreign markets - classification based on demand - based on the

stage of development - other bases for division of world markets

MODULE 3 (07 Hrs)Global marketing management - planning and organizationGlobal perspective - global gateways - global marketing management - anold debate and a new view - planning for global markets - alternative market

entry strategies - organizing for global competitionProducts for consumers in global markets - product development - productadaptation - product standardization - marketing of services - greenmarketing and product development

MODULE 4 (06 Hrs)Products and services for consumersQuality - products and culture - analyzing product components foradaptation - marketing consumer services globally - brands in internationalmarkets Products and services for business Demand in global business to

business markets - quality and global standards - business services - tradeshows' crucial part of business to business marketing - relationship marketsin business to business context

MODULE 5 (08 Hrs)Market entry strategiesDirect exports - indirect exports - licensing -joint ventures - wholly ownedsubsidiaries - franchising - other methodsInternational marketing channels - distribution patterns - alternative

middlemen choices - factors affecting choice of channels - surface vs. airtransportation - advantages and disadvantages - marine transportation -warehousing

MODULE 6 (08 Hrs)Pricing decisionsPricing policies and decisions - price escalations - cost of exporting -marginal cost pricing - its importance - price quotation - INCO terms -preparation of quotationsPromotions - international advertising - sales promotion in internationalmarkets - international advertising - direct mailing - personal selling -exhibition - generic promotions in international marketing

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MODULE 7 (08 Hrs)Recent trends in India's foreign tradeInstitutional infrastructure for exports promotions in India - India's tradepolicy - exports assistance - exports documentation and proceduresincluding different stages of documentationMODULE 8 (08 Hrs)International retailing(Refer to "International Marketing" - Dana Nicoleta - Biztantra - chapter 12)International expansion of retailers - international retailing defined - retailformat - variations in different markets - general merchandise: retailing -issues in international retailing

CASE STUDIES (05 Hrs)RECOMMENDED TEXT BOOKS1. International Marketing - Cateora, Graham - TMH 12/E, 20052. Global Marketing Management - Warren Keegan - Pearson / PHI, 7/e

3. International Marketing - Rakesh Mohan Joshi - Oxford, 20044. International Marketing- Dana-Nicoleta , Lascu-Biztantra, 2003

REFERENCE BOOKS

1. International Marketing: Analysis And Strategy - Sak Onkvisit,Johnshaw - Pearson Education/PHI, 3/e

2. International Marketing - Varshney, Bhattacharya- S Chand3. International Marketing - Francis Cherunillam - HPH, 7/e, 20044. International Marketing - Michael Czinkota , Illka A Ronkainen -

Thomson , 7/e, 20045. Global Marketing Strategies - Jean Pierre Jeannet , A David

Hennessey - Biztantra , 6/e, 2005

6. International Marketing - R Srinivasan - PHI, 2/c7. International Logistics - Pierre David - Biztantra , 2004/05

BANKING & INSURANCE

INSURANCE PRODUCTS

Sub Code : 05MBA B1475 IA Marks : 50No. of Lecture Hrs /week

: 04Ex am Hours : 3 Hours

Total no. of Lecture : 56Hrs

Ex am Marks : 100

MODULE I (08 Hrs)Life Insurance Products : Elements of Life Insurance - Features of term

insurance - Features of Endowment Assurance - Role of Term andEndowment in product designing - Types of Life Insurance policies -Annuity & pension policies - Whole life policies - Money back policies -Other types.

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MODULE 2 (06 Hrs)Health Insurance Products : Individual Medical expense Insurance - Longterm care coverage - Disability Income Insurance - Mediclaim Policy -Group Mediclaim Policy - Personal Accident policy - Child welfare policy.

MODULE 3 (06 Hrs)Group Insurance Products : Employee Group Insurance - Features ofGroup Health Insurance - Cafetaria plans - Group Availability plan.MODULE 4 (07 Hrs)Fire Insurance : Fire Insurance Coverages - Reinstantamt - value policies -policies for stocks - Consequential Loss policies.

MODULE 5 (07 Hrs)Marine Insurance : Types of Marine Insurance - Marine Insuranceprinciples - Marine Insurance Policies - Cargo Losses & Frauds.

MODULE 6 (06 Hrs)Rural Insurance & Social Insurance : Various rural Insurance Policies -Project Insurance - Social Insurance - old age, survivors and disabilityinsurance - Types of benefits - unemployment insurance - workerscompensation.

MODULE 7 (08 Hrs)Motor Vehicles Insurance : Need - Types - Factors to be considered forpremium fixing.MODULE 8 (08 Hrs)Miscellaneous Products : Burglary - Jeweller's Block Insurance - BaggageInsurance - Banker's Indemnity Insurance - Aviation Insurance - Fidilityguarantee insurance - Public liability insurance.RECOMMENDED BOOKS:1. Fundamentals of Insurance - Dr. P. K. Gupta (HPH), 1/e, 20042. Life & Health Insurance - Kenneth Black & Horord D. Shipper

(Pearson), 13/e, 20033. Insurance Mangement- Anand Ganguly (New Age International)

LEGAL ASPECTS OF BANKINGSub Code : 05MBA B1476 IA Marks : 50No. of Lecture Hrs / : 04

Exam Hours : 3 floursweekTotal no. of Lecture : 56Hrs

Exam Marks : 100

MODULE 1 (08 Hrs)Legal framework of regulation of banks - Control over organization of banks- Regulation of banking business- Returns- Inspection and winding up -Banking Regulation Act,1949 - RBI Act, 1934.

MODULE 2 (08 firs)Legal aspects of banking operations - Responsibility of paying bank-Collecting bank - Indemnities- Bank Guarantees- Letters of Credit - BillFinance.

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MODULE 3 (06 Hrs)Law relating to securities and modes of charging - Types of borrowers -

Types of credit facilities - Secured & unsecured loans - Registration andsatisfaction of charges.MODULE4 (08 Hrs)Banking related Laws - SARFAESI Act, 2002, Introduction - Definition -regulation of securitisation of financial assets of banks and FIs -Enforcement of security interest - Central Registry - and Penalties.MODULE 5 (06 Hrs)Banking Ombudsman Scheme, 2002 - Purpose - Extent - Establishment andpowers - Procedure for redressal of grievances- Arbitration procedure -Conciliation.MODULE 6 (06 Hrs)Recovery of assets due to Banks and FIs Act 1993 - Preliminary -Establishment of tribunals and appellate tribunals - Procedure of tribunals -Recovery of Debts - Misc. provisionsMODULE 7 (06 Hrs)Bankers Book Evidence Act 1891- Consumer Protection Act 1986.MODULE 8 (08 firs)Commercial Laws with special reference to banking operations - ContractAct - Indemnity - Guarantee - Bailment - Pledge - Agency - FEMA -Transfer of Property Act, 1882.RECOMMENDED BOOKS:2. Principles of Banking- JIBE (Macmillan Pub.)3. Legal aspects of banking operations - IIBF (Macmillan Pub.)4. Law & Practice of Banking,.-- R. L. Varshney -( Sulthan Chand & Co)5. Banking Theory and Practice - K. C. Shekhar & Shekhar, (Vikas Pub.

House)REFERENCE BOOKS:I. Banking Theory& Practice - Dr. P. K. Srivastava (HPH)2. Banking Theory Law and Practice Gorden & Natarajan

STRATEGIC CREDIT MANAGEMENT

Sub Code : 05MBA B1477 IA Marks 50No. of Lecture firs /week

: 04Exam Hours 3 Hours

Total no. of LectureHrs

: 56Exam Marks :100

MODULE I (08 Hrs)Credit management in banks-Screening of applications-Appraisal of credit-Sanction limit- Post sanction compliance - Monitoring supervision -Review-Government policies for credit extension- Credit institutions- Principles ofgood lending- Borrower study and bankers opinion- Credit policy by banks-Government regulation of credit -Prudential norms.

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MODULE 2 (08 Hrs)

Over view of credit policy and loan characteristics-The credit process -

Characteristics of different types of loans- Evaluating commercial loan

requests - Financial statement analysis-Cash flow analysis- Projections-Management of the firm and other factors -Feasibility study - Fundamentalcredit issues - Credit analysis-Different types of borrowers - Balance sheetanalysis for lending - Forms of advances secured and unsecured advances-

Short term and long term advances.

MODULE 3 (05 Hrs)

Evaluating consumer loans - Types- Credit analysis of consumer loans-Risk-return analysis of consumer loans- Customer profitability analysis and

loan pricing- Fixed Vs floating rates.

MODULE 4 (06 Hrs)

Loan and advances against pledge- Hypothecation- Mortgage - Lien-

Advances against goods- Document to title to goods - Life insurance policies- Stock exchange securities-Fixed deposit receipts -Book debts- Supplybills- Real estates - Advance against collateral securities

MODULE 5 (07 Hrs)

Agricultural finances and Retail lending- Crop loans- Crop insuranceschemes- Dairy- Sericulture- Poultry- Animal husbandry - Horticulture -Gobar gas - Kissan credit cards - NABARD initiatives - Lead bank schemes

- Retail banking advances - Concept - Retail banking products - Consumer

credit financing

MODULE 6 (08 Hrs)

Financing to small scale industries and large scale industries- Term lending-Syndicated loan system- Role of development banks in industrial finance-Working capital finances- Turnover method - Modified version of MPBF -Cash budget approach- Long term finance-Project financing -Industrial

sickness and BIER.

MODULE 7 (05 Hrs)

Import and export credit- ECGC- EXIM Bank - Venture capital financing -Documentation for credit extension - Charge creation - Law of limitation

MODULE 8 (09 Hrs)

NPA management - Introduction- Identification of NPA's- CC-OD-Term

loans-Bills purchased-Other accounts-Asset classification- Prudential norms-Capital adequancy - International Banking Regulation-base) II - asset

classification provisioning - effect of NPA on prefetability - Assesmentprocedure-Presanetion appraisal - Post sanction supervision- Monitoringsystems for existing and likely NPA's-Rehabilitation of sick NP units -Recovery of NPA's- Compromise and Negotiated settlements-Securitisationof Debts-Credit Drivatives-Credit Portfolio Management (Concentration

Risks)

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RECOMMENDED BOOKS:1. Bank Management - Timothy W. Koch Scott( Thomson Pub), 5/e, 20042. Banking Theory and Practice - Shekhar & Shekar(Vikas Publishing

House)3. Practical Banking Advances -H.L. Bedi & U.K. Hardikar (UBSPD)4. Banking and Financial System- Mithani and Gordan (HPH)

5. Retail Banking (ICFAI publications)6. Commercial Bank Financial Mangement- In the Financial Services

Industry-Joseph F Sinkey (PHI)7. Treasury Management in India - V A Avadhani - HPH, 1/e, 2000

REFERENCE BOOKS:

I. Industrial Finance - R. Vishwanathan (Macmillan pub)2. Risk Management- IIBF (Macmillan)3. Banking and Financial System - Dr. K. Nirmala Prasad & J.

Chandradas.(HPH), 20044. Managing Banking Risks -Eddie Cade (Woodhead Publishers,England)5. Managing Non-Performing Assets in Banks- Bidani (Vision Books)

INSURANCE MANANGEMENT

Sub Code : 05MBA B1478 IA Marks : 50No. of Lecture Hrs / : 04

Exam Hours :3 HoursweekTotal no. of Lecture : 56 Exam Marks : 100Hrs

MODULE I (03 Hrs)An introduction to insurance company- Type of insurance organisations-

Organisational structure- Functions of insurance company departments

MODULE 2 (03 Hrs)Product design and development - Product development process - Major

concerns to product design in emerging scenario.

MODULE 3 (08 Hrs)Underwriting and pricing- Basics of underwriting- Objectives and principlesbehind underwriting - Underwriting life and non life insurance business-Introduction to pricing - Pricing and rating procedure- Pricing objectives -Basic pricing methods - Principal rating procedures

MODULE 4 (08 Hrs)Insurance contract analysis- Contract analysis and claims negotiation -Understanding contract structures- Events covered and amount of recovery -Riders and other optional benefits in life insurance- Standard contractprovisions of life insurance.

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MODULE 5 (12 Hrs)

Claims management- Introduction to claims management - Claim settlementin general insurance - General guidelines for settlement of claims in case ofmotor insurance , fire insurance, marine insurance, personal accidentinsurance etc - Claims management in life insurance - Maturity claims -Documents required - Death claims- Implementation and monitoring the

claim systems

MODULE 6 (07 Hrs)Actuarial principles - Demography, survival distributions and life tables-Rate making principles and data required - Use of probability to forecastfeature trends

MODULE 7 (09 Hrs)Financial management in insurance companies- Management and investmentof funds - Regulation relating to investment- Asset liability management -Management of pension funds.

MODULE 8 (06 Hrs)Reinsurance - Role of reinsurers- Technique of reinsurance - Nature ofreinsurance risks- Property reinsurance- Marine reinsurance - Aviationreinsurance - Life reinsurance - Legal framework.RECOMMENDED BOOKS:I. Insurance and Risk Management - Dr. P.K. Gupta(HPH), l/e, 2003

2. Risk Management and Insurance - Williams, Smith and Young(McGrawHill International), 8/e

3. Principles of Risk Management and Insurance - George E. Rejda(Pearson Education), 8/e, 2003

4. Insurance Mangement- Anand Ganguly (New Age International)

REFERENCE BOOKS:I. Life and Health insurance- Kenneth Block and Korold D. (Pearson

Education)2. Insurance - Julia Holyoake Weipers (CIB Pub)3. Insurance Management -Anand Ganguly (New Age International Pub)4. Insurance in India- P. S. Palande , R.S. Shah, and M.L. Hunawat

(Response Books).5. Credit Risk - Darrel Duffe - New Age International6. Insurance in India - Palande - Response Books

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