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W. AARON BURTON Houston, TX
[email protected] +1 601.527.7089 www.linkedin.com/in/waaronburton
UNCONVENTIONAL MULTISTAGE COMPLETION EXPERT
Technology- and solution-focused on tight, low-permeability, formations that require multistage hydraulic fracturing
Expertise and several years of hands-on field experience with multistage completion tools and techniques in numerous unconventional formations around the world. Broad-based experience of asset lifecycle, including reservoir properties, directional drilling, stimulation design, and correlation of each service.
Recognized thought leader delivering training courses, publishing technical literature, and participating in many roles in industry events. In-depth knowledge and experience of unconventional markets, capable of orchestrating business and market plans and strategies to gain market share in existing and emerging markets.
Areas of Expertise:
Business Development | Thought Leadership | Technical Training & Writing
Application Engineering | Operational Execution | Strategic & Tactical Planning
Technical Marketing | Competitive Analysis | Product Management
PROFESSIONAL EXPERIENCE BAKER HUGHES INCORPORATED 2007 to 2015 Home Locations: Houston, TX, Lafayette, LA, Clarksburg, WV. Traveled to 19 countries on 6 continents.
Product Line Manager – Unconventional Multistage Completions 2014 to 2015 Managed multi-billion dollar, ball-activated completion system (FracPoint™) product line, with collaboration and strategic involvement in all unconventional multistage completion products. Created marketing collateral for unconventional multistage completion systems, including app, brochures, website content, case histories, and various other items.
Generated and executed business and marketing strategies for unconventional multistage completions, including multi-million dollar portfolio of new products.
Determined which projects to pursue and priorities of each project based on financial impact, risk, and strategic importance.
Captured millions of dollars in new product revenue and gained market share by shifting priorities as needed to add strategic, quick-response projects that adapted to customer-specific needs.
Designed portfolio management plans, such as material number organization in SAP, obsoleting products, and inventory management for new and old technologies.
Developed multi-generational portfolio plan to provide long-term view of portfolio, ensuring technological advancements continued while working on short-term, quick-response projects.
Multistage Completions Manager – Unconventional Resources Team 2012 to 2014 Oversaw all types of multistage completion systems (plug-and-perf, ball-activated, coiled-tubing-activated) for unconventional resource team, identifying emerging markets and technology gaps, educating personnel, and developing multi-discipline engineering solutions.
Developed business in emerging unconventional markets globally. o Participated in workshops and conferences. o Produced unique solutions for applications and challenges with customers.
Conceived data-driven solutions that took discrete well services and produced multi-discipline engineering solutions, such as using reservoir data to determine well location, lateral placement, completion design, and stimulation design.
Educated thousands of internal and external customers through team-developed training course, covering every aspect of lifecycle, from formation evaluation to rejuvenation of well.
W. AARON BURTON [email protected] PAGE TWO
BAKER HUGHES INCORPORATED (Continued)
Ascertained solid understanding of every aspect of asset lifecycle for unconventional formations, enabling ‘outside the box’ thinking and solutions that spanned all phases of well.
Established thought leadership in industry by publishing various pieces on unconventional completions, including 2 book chapters, 3 industry papers, training materials, and magazine articles.
Product Line Strategist – Unconventional Multistage Completions 2010 to 2012 Formed business and marketing strategies based on financial impact, risk, and strategic importance for multi-billion dollar, ball-activated systems (FracPoint) and coiled-tubing-activated systems (OptiPort™) products while collaborating with pressure pumping services.
Provided application engineering support to emerging markets, maintaining awarded work and expanding business.
Promoted multistage completions in global workshops and conferences in emerging unconventional markets.
Taught intercompany and customer personnel operations and technical details for new applications and products.
Worked with customers to find solutions to application and logistical challenges, such as lack of coiled tubing units or other services.
Operations Coordinator and Region Engineer 2009 to 2010 Relocated to northeast region to introduce ball-activated completion systems (FracPoint). Trained personnel to build and install systems. Created operational support documents, such as best practices, running procedures, and field workbooks. Coordinated job orders, troubleshot problem jobs, and provided operational support for on-going jobs.
Doubled year-over-year revenue in existing district during recession and collapse of oil price.
Opened new, strategically-located district, increasing profitability in Marcellus Shale.
Collaborated with customers, identifying solutions for applications and unique challenges.
Field Engineer and Application Engineer 2007 to 2009 Provided operations and application engineering support for ball-activated completion systems (FracPoint). Trained personnel to assemble tools in warehouse and install systems in field. Managed projects and field trials for new products.
Installed hundreds of stages of ball-activated completion systems (FracPoint): approximately 50 systems in 10 formations in US and 2 systems in China. (To author’s knowledge, China installations were first hydraulically fractured multistage completions in consolidated formations outside North America).
Provided operations support to districts, ensuring growth of newly introduced systems.
EDUCATION
Bachelor of Science (BS), Mechanical Engineering, Mississippi State University, Starkville, MS
PUBLICATIONS AND PROFESSIONAL DEVELOPMENT
SPE 166431: Unconventional Completions: Which One is Right for Your Application
SPE 167030: Unconventional Completions – an Operational Comparison
SPE 162534: Optimized Shale Resource Development: Proper Placement of Wells and Hydraulic Fracture Stages
SPE Continuing Education Course: Horizontal Well Completions
SPE Continuing Education Course: Unconventional Completions – Wellbore Completions and Fracturing
Numerous training courses, magazine articles, and various other training and publications for customers and internal audiences
