Upload
dennis-webster
View
220
Download
0
Tags:
Embed Size (px)
Citation preview
WAL-MART
Group 2 – Deca / Sabrina / Collins / Eva / Austine
INTRODUCE Founder is Sam Walton An American multinational retailer Second largest listed company The world’s largest retailer A family business The largest food retailer in USA Has 8,500 stores, located in 15 countries worldwide Mexico – Walmex United Kingdom – Asda Japan – Seiyu With the Indian Bhatti enterprise joint venture “Our most modern wholesale stores”
HISTORY1962, opened first store in Roger, ArkansasOct. 31 1969, Wal-Mart Store Inc. was established1970, founded headquarters and the first distribution center in Bentonville, Arkansas1972, stock being listed in New York1983, opened first Sam’s Club store in the Midwest City, Oklahoma, United States1987, established the largest private satellite networking system in USA1988, opened first shopping plaza in Missouri, Washington1990, became the largest retailer in USANov. 1991, opened first store outside USA in Mexico
HISTORYApr. 5, 1992, founder Sam Walton diedAugust, 1992, entered Puerto Rico1993, established International Department and served Bobby Martin as international president and chief executiveNov. 1994, entered Canada and acquired 122 chain stores of Woolco, also set up a joint venture company to enter Hong KongMay 1995, entered Brazil, Nov. entered Argentina1996, withdrew from Hong Kong, entered China by establishing a joint venture1997, became the largest private employee company, replaced Walworth became Dow Jones Industrial Average Stocks, the first time broke $100 billion, and exit Indonesian
HISTORY1998, opened the first community store in USA, acquired 21 supermarket chain stores of Wertkauf and entered Germany, entered Korea through setting up a joint venture1999, had 1.14 million employees, became the largest private employee company in the worldSep. 1999, acquired 229 stores of Asda and entered the United Kingdom, acquired 74 chain supermarkets of Interspa2001, the first time got into the top 500 companies of global magazine “Fortune”March 2002, acquired part of stake of Seiyu Department and entered Japan2003, created a single-day sales record of $1.52 billion in Black Friday2004, invested $17 million to acquire Amigo chain stores in Puerto Rico
HISTORY2005, increased stake of Seiyu to 56.56%, acquired more than 140 stores of Sonae SGPSSA that Portuguese opened in Brazil, started to use e-tag2006, obtained the chance of controlling the stake of Central American Retail Holding CompanyMay 2006, withdrew from KoreanJuly 2006, due to operation failure, resold its 85 supermarkets to Metro and withdrew from GermanyDec. 23, 2008, offered 40.8 cents per share equal to $2.66 billion in cash to purchase Chile’s largest retailer D&S SAMay 30, 2009, opened first store in India entered India’s $430 billion size of retail market, next three years plan to invest $100 million to open 10 to 15 wholesale storesJuly 27, 2010 entered the movie rental market
LOGO 1962-1968
1968-1981
1981-1992
1992-2008
2008-now
DEPARTMENTElectronics & OfficeMovies, Music & BooksHome, Furniture & PatioHome ImprovementClothing, Shoes & JewelryBaby & KidsToys & Video Games
Food, Household & PetsHealth, Beauty & PharmacySports, Fitness & OutdoorsAuto & TiresPhoto & GiftsCrafts & Party Supplies
POPULAR ITEMS Electronics - iPad
Home - bed
Toys - ultra frame swimming pool
Office - outdoor inflatable movie screen
Beauty - shaver
PRODUCT
Nesco American Harvest Square Dehydrator and Jerky Maker
Plaid 3rd Birthday Picture Frame
Piper 4 Piece Crib Bedding Set
Sanyo DVD Player
Easton Right Hand Youth Ball Glove
PRODUCTFaux Wood Windows Blinds, Oak
Gold's Gym Stride Trainer 350i Elliptical, New Model
Scalloped Cottage Wall Shelf
Once Upon a Time'' Stripe Hand Painted 10.5'' Book Storage
''a'' Letter Block
PRODUCTIntex River Run II
Timex Men's Ironman Target Trainer Heart Rate Monitor Tap Screen
Imperial 1/2 Carat T.W. Diamond Single Halo 14kt White Gold Engagement Ring
K'NEX Raptor's Revenge Roller Coaster Building Set
4P (PRODUCT/PRICE/PLACE/PROMOTION)
Divide products into several groupsA. Integration group – the biggest group in Wal-Mart's
principle, ranging from seafood to electronics
B. Medium group – originate from integration group, products are separated by usage / function / produce proceed
C. Small group – originate from medium group, most are daily necessities
D. Particular group – the smallest unit
Product
Motto – Balance price of day, guarantee your satisfaction
Low price strategy
Always cheaper than others
Price4P (PRODUCT/PRICE/PLACE/PROMOTION)
Plan to open branch
Choose prosperous city or town
Independent store
At the intersection of urban and suburban
Convenient place to park
Attachable – easily go
Visible – easily find
4P (PRODUCT/PRICE/PLACE/PROMOTION)
Place
Sensitive products
General products
Discount for a bunch
For new store – low-price penetration
4P (PRODUCT/PRICE/PLACE/PROMOTION)
Promotion
REFERENCE https://
www.google.com.tw/search?q=wal-mart&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMIjvLJvrHsyAIV5DemCh39Dw60&biw=1366&bih=641
https://zh.wikipedia.org/zh-tw/%E6%B2%83%E5%B0%94%E7%8E%9B http://www.walmart.com/c/brand/new-arrivals http://www.walmart.com/All-Departments http://
www.walmart.com/browse/beauty/electric-shavers/1085666_1007220_133146
http://www.walmart.com/ip/Deluxe-Outdoor-Inflatable-Movie-Screen/7983503
http://www.walmart.com/ip/Intex-22-x-52-Ultra-Frame-Swimming-Pool/39264347
http://www.walmart.com/ip/Apple-iPad-Air-2-16GB-Wi-Fi/37648975 https://
www.google.com.tw/search?q=cheap&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMI68aeqMnsyAIVZhumCh1T4gIN&biw=1366&bih=641#imgrc=eg-Kc3e1VejTIM%3A
https://www.google.com.tw/search?q=thank&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMI3Kby0vbsyAIVRBmmCh1c1wWx&biw=1366&bih=641#imgrc=AxyDTaq7gMCrKM%3A
http://www.shs.edu.tw/works/essay/2009/10/2009102812285783.pdf