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SWA Group: www.swagroup.com
W Hotel Palm Jumeirah
LocationPalm Jumeirah, Dubai, UAEClientAl Sharq InvestmentStarwood Hotels & ResortsSWA ScopeLandscape Architecture ServicesSize23.2 acres / 9.4 hectares
Positioned on the outer ring of Palm Jumeirah, the W
Retreat and neighboring residential towers celebrate
the contrasting views to the city’s miraculous skyline in
one direction and to the infinite sea horizon in the other.
The theme of ‘Contrasting Views’ drives the form and
texture of design elements throughout the property
from hotel entry to beachfront lounge chairs. The
concept is achieved through the contrast of geometric
shapes and manufactured materials opposed by
sinuous, organic curves of softer treatments. Energy
zones are focused at the intersection of these opposing
spaces, where these intriguing opposites collide.
The expansive pool deck features, on one side, a
city-inspired pool and party zone populated with
cabanas reminiscent of buildings arranged on a city
grid and oriented toward the incredible Dubai skyline.
Adjacent to this pool, a series of sinuous, cascading
pools, carry visitors down to the beach and converge
at a stunning beach party feature.