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face it. men need facials too.Men have unique skin problems that require specialized treatment. Ask about our Aveda Men Pure-Formance™ Facial — our experts can customize it for your individual needs — cleansing, exfoliating and hydrating for instant results.

new shave cream and dual action aftershavethe nature of a great shave

You don’t have time to waste — so keep shaving simple with our high-performance, multi-purpose skin and shave products.

Aveda Men Pure-Formance™ Shave Cream· gives a close, comfortable shave· helps protect against razor burn· 99% naturally derived*

Aveda Men Pure-Formance™ Dual Action Aftershave· 2-in-1 moisturizer and aftershave· clinically proven to reduce razor burn and in-grown hairs· all-day moisturizer for the days you don’t shave· 97% naturally derived*

shave minutes off your morning

*Includes ingredients from plants and non-petroleum based minerals.

“These perfectly engineered, hard-working skin and shave products protect your skin in more ways than you might imagine. You get quality skin care without the extra steps.”

Kurt Kueffner, Director of Men’s Business Development for Aveda

different by natureBecause men’s skin differs from women’s, it needs to be treated differently.

increased sebum production Men typically produce more sebum than women, which can lead to increased acne and blackheads.

Dual Action Aftershave reduces sebum by 26%.**

more sensitivity The daily exfoliation of shaving can dramatically weaken the skin’s barrier function, leaving it more prone to irritation.

Shave Cream cushions to help protect skin from irritation and razor burn.Dual Action Aftershave increases skin barrier strength by 47%.**

higher drynessBecause of men’s weaker barrier function, moisture evaporates from their skin at a much higher level than for women, leading to dehydration.

Shave Cream moisturizes and conditions for post-shave comfort.Dual Action Aftershave increases skin moisturization by 30%.**

**After 8 weeks of use.

men’s skin challenge our solution

pre-shavelather on aveda men Pure-Formance™ shave cream to prepare skin for a close, comfortable shave.

TIP: Before shaving, remove dirt and oil with aveda Botanical kinetics™ Purifying gel cleanser to help prevent bumps and blemishes.

post-shaveapply aveda men Pure-Formance™ Dual action aftershave to the entire face and neck after cleansing or shaving — to moisturize, soothe and reduce razor burn and in-grown hairs.

TIP: to help smooth fine lines around the eyes and reduce the appearance of puffiness and undereye circles, apply green science™ Firming eye creme.

Green GroomInG TIP: turn the water off while shaving. add a few inches of water to the bottom of the sink and rinse your razor in the water between strokes. this saves up to 3,000 gallons each year.†

our new shave products contain our exclusive phyto-active blend with naturally derived ingredients specifically created to treat these skin conditions with soothing, anti-oxidant power. the rich and refreshing aroma combines organic lavender, vetiver and lemon.

†www.greenyour.com/body/personal-care/shaving/tips.