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WORKFORCE MOBILITY IN A GLOBAL ECONOMY- EMERGING AND CHALLENGING MARKETS
Presenters:Andrew Pierce, SVP, Global Supplier DevelopmentGraebel Relocation Services Worldwide
Bob Rosing, President and CEODwellworks, LLC
AGENDA
Emerging Markets Due Diligence
Case Studies – Africa, China, Latin America
Challenging Markets Collaboration is key
Case Studies – Canada, Europe
Bringing it all Together
THE EMERGING MARKET
New markets pose unique challenges
Mobility professionals need to play a key role Strategic advisors Timing is key – consult prior to entry
DUE DILIGENCE: UNDERSTANDING BUSINESS OBJECTIVES
Type of entity
Business and scope of assistance needs from mobility team
Any prior experience/lessons learned
DUE DILIGENCE: STAFFING REQUIREMENTS AND TALENT ACQUISITION STRATEGIES
Local and non-local hires
Types of assignments or transfers
Review and revise current policies
Determine compensation approach for expats – home or host
Allowances – what is needed to get the right talent
Payroll
DUE DILIGENCE: LOCAL LAWS AND REGULATIONS
Immigration
Taxation
Totalization agreements
Review of current benefits programs
DUE DILIGENCE: GENERAL COUNTRY INFORMATION
Lifestyle Housing Schools Healthcare Recreation
Security
HHG Shipping Special requirements
DUE DILIGENCE: IN COUNTRY VISIT
Objective: to gain real, first hand knowledge
Meet local providers – DSPs, schools, housing options
CA
SE S
TU
DY: A
FR
ICA
Background:
Construction services
Simultaneous expansion in several countries
Long term commitment to the continent
Preference to hire native Africans who have been educated/ trained abroad
Decision to refine FLH package to suit
Lessons Learned:
Required adjustments to program elements: housing, salary, education
Need for program flexibility based on response to offering
CA
SE S
TU
DY: C
HIN
ABackground:
Financial Services
Well established; looking to expand into Tier 2 city
Variable and inconsistent work permit and local registration processes
Decision to conduct thorough immigration and tax verification in advance
Lessons Learned:
Comprehensive legal and tax guidance was invaluable
Two week in-country reconnaissance was key to success – first-hand exposure to options for housing, schools and medical facilities
CA
SE S
TU
DY: L
ATA
M
Background:
Market variability in expat/FDI growth
Develop strategy that supports appropriate speed to market
Approach and Lessons Learned:
Organic or acquisition?Leverage local expertiseConnect local strengths with greater governance/ compliance
Hub and spoke designIntegrate local approach into global practice
Build on what you have in common, bridge to close any gaps
Ease of Doing Business in LATAM Countries - 2014 (scale of 1-183)
Economy
Ease of Doing
Business Rank
Starting a Business
Getting Electricity
Paying Taxes
Enforcing Contracts
Canada 19 2 30 2 23Peru 42 8 19 6 15Colombia 43 14 22 12 25
Mexico 53 5 28 17 5Panama 55 3 3 30 21Dominica 77 6 16 7 28
Guatemala 79 23 9 8 11Uruguay 88 4 6 23 15Costa Rica 102 18 13 20 22
Belize 106 28 15 3 29Grenada 107 11 18 9 26Paraguay 109 19 14 18 14
Guyana 115 17 31 14 6Brazil 116 20 2 26 19Dominican Republic 117 22 25 13 7El Salvador 118 24 30 28 4
Nicaragua 124 20 23 27 1Argentina 126 27 20 25 2Honduras 127 26 24 21 31
Ecuador 135 29 29 10 12Suriname 161 31 11 4 32Bolivia 162 30 26 31 23
Haiti 177 32 17 19 10Venezuela, RB 181 25 32 32 9
THE CHALLENGING MARKET
Challenges can come in many circumstances New Locations: open playing field
Emerging Locations: possible governance, compliance and infrastructure challenges
Established Locations: are existing processes relevant to changing client needs?
HOW TO RESPOND
Understand the market and define the risk
Know what you are good at and identify gaps
Leverage your technology and core competencies
Use formal project planning
Provide appropriate and adequate personnel
Expect and embrace local learning
COOPERATION BETWEEN CORPORATE CLIENTS AND SUPPLY CHAIN
Shared Purpose: Design it as a customer experiences it “Take the rocks out of the road”
Clearly Define Roles and Responsibilities: Practice “borderless” communication
Trust Accountability Transparency
Acknowledge Risks and Concerns: Move Forward!
CASE STUDY: REMOTE CANADA
Challenges: Large country with a high urban concentration
Booming service needs in remote locations
Sporadic DS service and limited network resources
Historically a focus on ‘finding the local resource’
Not unique to Canada: New markets regularly develop in established countries
CASE STUDY: REMOTE CANADA
Solution: Set expectations – define a different type of
experience
Focus on quality of information and preparation
Use professional and experienced in-office consultants
Deliver a more reliable, available, and accessible service experience…and deeper information
Unaccompanied does not mean unsupported
CASE STUDY: EUROPE
The Challenge: Out of the box approach vs. traditional
delivery structure
Lack of agility in service caused loss in service value
Breakdown in “trust chain” – loss of communication
CASE STUDY: EUROPE
The Solution: Designed from customer’s perspective
Collaborative design approach
Engaged leadership
On-going communication
Project management approach to all activities
Properly resourced team and skill sets
CASE STUDY : EUROPE
Lessons Learned: Look beyond the scope and process
Focus on business needs and customer experience
Use what you know and be willing to learn
Flexibility adds value
Challenge yourself - the more you give the more you learn!
BRINGING IT ALL TOGETHER
“Challenging” markets are the new normal
Positive tension between the known and
unknown is productive
Have a process and keep an open mind
Evaluation is as important as implementation