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WAAS Update. Neil Sullivan – PSS Michael Olsen – CSE Territory covered: IA, IL, NE, WI. Agenda. Industry recognition & competition + MAJOR news Engagement plan How is WAAS Relevant Where to find WAAS opportunities Technology Overview New hardware and software - PowerPoint PPT Presentation
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
WAAS UpdateNeil Sullivan – PSSMichael Olsen – CSETerritory covered: IA, IL, NE, WI
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Agenda• Industry recognition & competition + MAJOR news
• Engagement plan• How is WAAS Relevant• Where to find WAAS opportunities• Technology Overview• New hardware and software• Next steps – net new acct mapping
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
WAAS team engagement planto support you
• Proactive• Target Citrix accounts• Target all non-WAAS customers• Target ISR G2 customers
• Active opps• Deals already closed
• Responsive• More resources to support you than ever before
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Adaptive Cache Adaptive Cache
Challenges Facing Businesses Today
User Demands• More devices
coming into the workplace
• Higher user expectation on app performance
Distributed Workforce• Distance creates
latency• Branch proliferation
increases costs
Cloud Computing• Latency often cited
as hindrance• Emerging
applications use more bandwidth
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Recognition by market analysts / competitive info
“WAAS is Cisco’s best product” – Mike Latham, Aon“WAAS is Cisco’s single greatest contribution to our IT infrastructure for how it accelerates SAP” – Kimberly Clark
Cisco offers broad capabilities, including features for large and small branch networks, and single remote users” MQ Dec 2010
Cisco Confidential 6© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco WAAS- Winner 2011 Nemertes PilotHouse Award For Application Delivery Optimization
“It’s the best available” IT Manager, very large retailer
“the products integrate easily into the network,”IT Director, mid-size manufacturer
“It does help traffic and bandwidth, and I’d rather have it built into the routers,”IT Director, very large manufacturer
Survey Comments for WAAS
Methodology- Non-vendor sponsored research. 2,000 customers surveyed. Vendors graded (1 to 5) on Technology, Customer Service and Value. Vendors included CSCO, RVBD, BCSI, Expand, CITRIX, Juniper…
#1 in Cust Sat
#1 Overall
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Competition• Riverbed
• Don’t have Cisco’s network integration or breadth of form factors and deployment options
• No application aware DRE• Can’t support Citrix ICA natively
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
New: WAAS Acceleration for Citrix VDI!
Easy Deployment Performance @Scale App-Vendor Validated
• Out-of-box deployment, no changes to client/server
• Transparent interop with Citrix encryption, compression
• Context-aware DRE for highest performance and scalability
• New WAAS appliances support B/W required for VDI @scale
• No reverse-engineering!
• Jointly supported solution
• No surprises upgrading XenApp/XenDesktop
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Adaptive Cache
Context Aware DRECachePrepositioned Files
• Increased bandwidth savings through better compression
• Improve application performance on Video, Virtual Desktops, SaaS
• Per branch fault isolation and protection • Performance fairness across all branches
Symmetric Cache Symmetric Cache
+Non-Symmetric
CacheVideo, VDI, SaaS
Email, HTTP
Data Center Branch
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Application Performance ImprovementsCategory Applications 2X 5X 10X 25X 50X 100X+File Sharing CIFS, NFS
Email Microsoft Exchange, Lotus Notes,Internet Mail
Web andCollaboration
HTTP, WebDAV, FTP, Microsoft Sharepoint
Software Distribution
Microsoft SMS, AltirisHP Radia
EnterpriseApplications
Oracle, Siebel, SAP, CRM, ERP
BackupApplications
Microsoft NTBackup, Legato Networker, Veritas NetbackupCommVault Galaxy
Data Replication EMC SRDF/A, EMC IP ReplicatorNetApp SnapMirror, Data DomainDouble-Take, Veritas Vol Replicator
2-20X Avg >100X Peak
2-10X Avg 50X Peak
2-10X Avg 100X Peak
2-20X Avg >100X Peak
2-8X Avg
20X Peak
2-10X Avg 50X Peak
2-10X Avg 50X Peak
SaaSApplications
Cisco WEBEX 2-8X Avg20X Peak
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
7,000+ Companies Use WAAS
WAAS Delivers Industry’s Broadest Portfolio
Physical Appliance In the ISR G2• WAAS in IOS
• WAAS SM-SRE
Virtualized with UCS
Mobile Software
Cisco Confidential 12© 2010 Cisco and/or its affiliates. All rights reserved.
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
Cisco WAAS Architecture
Cisco Confidential 13© 2010 Cisco and/or its affiliates. All rights reserved.
WAAS Core Functionality | in every WAAS solution
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
Cisco Confidential 14© 2010 Cisco and/or its affiliates. All rights reserved.
WAAS ExpressSoftware, runs on the ISR G2Better leverage overall architecture, investment and engineering resources
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
Cisco Confidential 15© 2010 Cisco and/or its affiliates. All rights reserved.
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
WAAS SRE (Services Ready Engine) Module Card for the ISR G2Powerful Branch Office Solution - Better leverage overall architecture, infrastructure investment and engineering resources
Cisco Confidential 16© 2010 Cisco and/or its affiliates. All rights reserved.
WAAS Appliance Wide Area Virtualization Engine (WAVE) AppliancesIndustries only branch-office appliance familythat incorporates comprehensive WAN optimization, embedded virtualization for local hosting, and branch-office video delivery
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
Cisco Confidential 17© 2010 Cisco and/or its affiliates. All rights reserved.
Virtual WAAS Cloud Ready WAN optimization solution that accelerates applications delivered from private and virtual private cloud infrastructure
vWAAS
Platform Management and Services
Cisco WAAS Operating SystemPolicy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery
Embedded virtualization
ConfigurationManagement
System(CMS)
CIFSAO
TCP Proxy with Scheduler Optimizer (SO)DRE, LZ, TFO
MAPIAO
HTTPAO
SSLAO
VideoAO WoW
VirtualBlade# 2
VirtualBlade# 3
NFSAO
Disk Storage (Cache, VB storage etc.)EthernetNetwork
I/O
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Cisco WAAS MobileOptimized for “Real World”
and Cloud Internet Connection Persistence for HTTP Packet Loss Mitigation Techniques Congestion Mitigation Public and Private Cloud ApplicationsBroad Range of Supported Applications• HTTP(S), CIFS, MAPI, FTP, SMTP, POP, RDP, ICA• Accelerates VPN connections• VoIP Quality PreservationLow Footprint Installation• No Windows Firewall changes• No GPO Changes• Low Memory Footprint
9MB PP
T
6MB Doc
4MB PD
F
3MB PP
T
3MB Doc
0%20%40%60%80%
100%
WAAS Mobile File Acceler-ation
ADSL 768/512K-90ms RTT-2% loss
Gain over baseline
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Central Manager: Management & Reporting
• Up to 2,000 WAAS instances can be fully managed from a single interface
• Includes configuration, monitoring, troubleshooting, administration, and reporting
• Interoperates with existing infrastructure
vWAAS
ISR-Integrated blades & software
Appliances
NAM
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
2RU Rack Mount
WAAS WAVE Platforms and Migration
WAE 7341
WAVE 274
WAVE 474
WAVE 574
WAE 674
WAVE 594
WAVE 694
Scale
WAE 7371
WAVE 7541
WAVE 7571
WAVE 294
WAVE 8541
Current WAE / WAVE
New WAVE Platforms
Branch OfficeData Center
Thro
ughp
ut
1RU Rack Mount 2RU Rack Mount
New Platform Highlights:•Increased WAN throughput•Increased scalability•New high end DC
•Flexible interface – 10GB, fiber, SE
•Increased inline ports•Increased VB size
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
WAVE-274, 474 Migration to WAVE-294More Bandwidth, More Memory, Video Ready.
0
100
200
300
400
500
5 mbps
10 mbps
15 mbps
20 mbps
WAVE-274
WAVE-2944GB
WAVE-4743GB
WAVE-2948GB
3GB
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
WAVE-574 Migration to WAVE-594More Memory, More Bandwidth
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
25 mbps
50 mbps
75 mbps
100 mbps
WAVE-574
WAVE-594
WAVE-574 WAVE-594
3GB
6GB
8GB
12GB
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
WAVE-674 Migration to WAVE-694More Memory, More Bandwidth, More Conns
1,0001,5002,0002,5003,0003,5004,0004,5005,0005,5006,0006,500
50 mbps
100 mbps
150 mbps
200 mbps
WAVE-674
4GB
WAVE-694
16GB
8GB 24GB
WAVE-674WAVE-694
Hea
d En
dBr
anc
h
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
3 NEW vWAAS on UCS Solution Packs Available Today!
UCS C-series FREE with vWAAS
Technical Benefits Business Benefits w/ Bundles
Simplified mgmt - VDI admin sets WAN Op policyMax VDI VM density
Compelling TCO
NEW
Bundle ComponentsR210-VWAAS-6K • vWAAS-6K
• C210R210-VWAAS-12K • vWAAS-12K
• C210
Branch bundle @ 20% discountR200-VWAAS-750 • vWAAS-750
• C200
Internal : http://wwwin.cisco.com/dss/adbu/waas/vwaas/ (Other Details on vWAAS-UCS Bundle will be posted here)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Next steps• Account mapping
• Citrix customers• Existing Riverbed accounts/renewals
• Go back to those we’ve lost 2+ yrs ago• Non-WAAS customers• ISR G2 customers and prospects• Application deployment initiatives• Any customer that hasn’t heard the WAAS story in
1+ yrs
Questions?
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Where to find WAAS opportunities
WAN Optimization Bandwidth optimization Latency mitigation
• Consolidation
• ApplicationAcceleration
• Productivity
Faster Applications User Productivity Remote/mobile users Improved DR
Centralization Centralize IT while maintaining SLAs Virtualized branch services Emerging cloud computing
WAN
BranchUser
MobileUser
DataCenter
Cisco WAAS
Cisco WAAS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Enhanced visibility into app & network performance
Integrated Application Performance Management (APM)
Rapidly detects application performance issues
Operational and management efficiency with WAAS + NAM
• Visibility into end user experience with application response time
• Top talkers allows businesses to pinpoint appropriate bandwidth usage and prioritize
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Solution for every part of your customer’s business
WAAS Mobil
e
Small Branch Office
Teleworker
Data Center WAAS Expres
sData
Center Applianc
eVirtual WAAS (vWAAS)
Large Branch Office
Appliance Supporting Virtual Blades
HQ
WAAS on SRE Module
Cloud SP
Virtual WAAS (vWAAS)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
WAAS VDI Enhancements Provide the Best User Experience Over the WAN, While Lowering TCO
Accelerate VDI Performance
Reduce WAN Costs
Optimize Printing Video-ready
VDI performance improvements by up to 60% - 90%
Increase scalability of # VDI users by up to 2X-4X without WAN upgrades
•Up to 95% optimization
•Option to consolidate print server on WAAS
•Up to 90% optimization of VDI Video using MMR
Cisco Internal
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Similar results seen at customers
(Customer names are Cisco Internal)
Citrix RDP0
10
20
30
40
50
60
Seco
nds (
s)
60% faster
70% faster
VDI User Experience Improvement With WAASResponse time tests including accessing Outlook, Office, Web apps
Cisco Internal
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
Similar results seen at customers
(Customer names are Cisco Internal)
Bandwidth Savings and # Users Scalability With WAAS
Bandwidth consumption tests included accessing Outlook, Office, Web apps
Citrix RDP0
50
100
150
200
250
300
60% Savings2X+ Users
70% Saving3X Users
Kbps
Cisco Internal
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
Improving Video Quality Using WAAS
05
1015202530
HD Training Video 1080p on Win7 RemoteFX Desktop
LAN 80ms T1
WAN
80ms T1 WAN + WAAS
HD Quality
Fram
e pe
r se
cond
PixelatedChoppyOut of Sync
User Experien
ce
Cisco Internal
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
1. Drive ISR G2 Refresh and Upsell With WAAS VDI
• Head-room for VDI, Video traffic growth
• UCS Express option for local print server• WAAS essential to deliver VDI over WAN
• WAAS + ISR G2 bundles provide better TCO vs. Riverbed WAN Op appliance alone!
• WAAS bundles provide up to 75% off on ISR G2
Got VDI? Get ISR G2 + WAAS.
Use $100B VDI spend to refresh ISR
Cisco Internal