Mission: Wadebridge Big Lunch

Objective: Hold a no strings attached party for everyone in North Cornwall.

But…

Awareness

Press releases everywhere…

Chat on the radio…

Television to rally up the town on the day

Clubs and societies

• Brownies• Scouts• Rainbows• Schools, nurseries and preschools• Rotary• Camera club• Wadebridge allotments• WI• Wadebridge Cricket Club• Wadebridge Bowls• Wadebridge football club• Wadebridge Lions• Local celebrities and figureheads• Wadebridge Churches

St Breock School planning a big healthy lunch

• Wadebridge School• X2 Brownie groups• X2 Rainbows• X2 Scouts• X2 Girl Guides• Shoppers

Tablecloth

Teddy bears picnic

Graffiti wall 2011

Graffiti wall 2012

Open mic nights Music programme

Pubs Rodeo bull

WIAllotments

Local food

Kids groups Teddy bears picnicFancy dressCupcake competitionTombolaBouncy castle and games

Camera clubLady Molesworth

Wadebridge through the ages exhibition

Local eyes magazine Local bartering scheme launch

Signs and posters

Poster slide

Social media

On the day

BBC Radio Cornwall broadcast live from Wadebridge

Pirate FM interview

Regular BBC online updates

BBC Spotlight filming

Two independent filmers

Photographers and journalists from national and local newspapersPhotographer and support from the Eden Project

Evaluation

Three front page articles / images in local magazinesCoverage in three national magazines

Coverage in four local newspapers, two local magazines and on countless websitesTwo thank you letters from members of the public in local newspaper

Posts, images and video uploads on social media sites from attendants

At least three blog posts

Anecdotal praise

1000 people

1800 people

2000 people

Recap – image of chef

Recipe for successful big lunch campaign…