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outsourcing
www.energycentral.com EnErgyBiz magazinE 59
Waiting to OutsourceUtilities Resist Flattening WoRld
By Warren Causey
In his book The World is Flat, Thomas L. Friedman, a writer for the New York Times, argues that the rapid evolution of technology – especially the networking
of computer and communications systems worldwide since the turn of the century – has fundamentally
altered the way everyone does business.
In Friedman’s “Flat World,” everything that can be will be outsourced to someone else anywhere in the
world where the work can be done cheaper, faster, and just as well. There are still a few mountains left in
this supposedly flat landscape One of those remaining mountains is the U.S. utility industry.
Outsourcing vendors have been steadily chipping away at the utility “mountain” since the mid-to-late
1990s. They have made slow progress in altering the landscape. In the late 1990s and shortly after the
start of the new century, a lot of customer information system (CIS) outsourcers sprang up and landed
quite a few small to mid-tier clients. By 2002, about 25 million utility bills were being delivered monthly
by outsource vendors, generally on an ASP, or application service provider, basis. That represents about
9 percent of all electric, natural gas and water meters in the United States.
outsourcing
60 EnErgyBiz magazinE May/June 2007
During the same time period, several major U.S. utilities – though
few smaller ones – decided to outsource all or part of their IT depart-
ments. This is known generally as business process outsourcing. These
utilities included Xcel Energy, in Minneapolis, the first, Entergy in New
Orleans, Avista in Spokane, Wash., San Diego Gas & Electric, Cinergy, in
Cincinnati, Ohio, and, most recently, TXU in Dallas. These six represent
approximately 5 percent of the 130 largest investor-owned utilities
with more than 100,000 customers.
A much larger proportion of utilities of all types and sizes have
outsourced the bill-printing process. Exact numbers are hard to come
by, but it is thought as many as 15–20 percent of all utilities outsource
bill printing. Many utilities, possibly as many as 10–20 percent, have
outsourced meter reading.
While not outsourcing entire platforms, such as CIS or IT depart-
ments, many utilities have gone offshore for certain data-crunching
capabilities. As an example, Reliant Energy, in Houston, outsourced
a huge backlog of GIS updates to firms in India. Several others have
made similar moves.
Several other large utilities have outsourced discrete pieces of
their IT systems as part of “disaggregating” large systems, such as
CIS. One of these is NSTAR in Boston. In speaking about the recent rash
of consolidations among vendors serving the industry, NSTAR’s vice
president and CIO Gene Zimon says: “To offset this market power, we
are moving more of our applications to ASP models and outsourcing
business functions so we do not have to own the licenses.”
There is some evidence that outsourcers are gaining ground.
Despite the early success of the ASP model for utility customer
information systems, the growth slowed dramatically after about
2004, and additional clients have been extremely difficult to come
by. That 20–25 million bills rendered has not changed substantially in
the last two or three years. Alliance Data Services did have a signifi-
cant win recently when Pinellas County Florida Utilities signed a six-
year agreement to provide CIS services for about 100,000 water and
wastewater customers.
The outsourcing of entire IT departments also has remained slow with
an average of about one every two or three years. The last one, TXU, now
is approaching two years ago
First Data, which bought Peace Software for the express purpose of
providing ASP CIS outsourcing, has yet to land a client for the software
on an ASP basis, although First Data does have other utility clients for
other products.
Several of the larger early adopters of CIS outsourcing now are
reversing course and are known to be in the market for CIS licenses.
One of these, which has publicly announced its intent, is Austin Energy
in Texas. Most of the utilities that went with BPO outsourcing faced one
type of crisis or another with their IT departments. There aren’t many
other large utilities in similar situations.
Recent survey data also indicates that the outsourcing market
among utilities is not thriving. Sierra Energy Group, the research and
analysis division of Energy Central, publisher of EnergyBiz, asked utility
executives if they were considering outsourcing either their CIS or their
call centers. Only about one in 10 indicated any interest in outsourcing
either of those functions.
The utility industry stands in stark contrast to a number
of other industries. In the United States, the processing of
millions of credit card transactions daily is almost totally
outsourced to companies such as First Data and Alliance
Data Systems and others. The telecommunications industry
outsources most of its billing transactions to similar firms,
as well as now having most of its call center operations
offshore. Many of the largest financial institutions in the
U.S. also outsource much of their data processing and
customer care.
Because of those huge successes, executives at firms
like First Data and Alliance Data and a lot of smaller firms
thought utilities, with their scale (nearly $300 billion per
year in revenues) and their transaction volume (approxi-
mately 270 million bills rendered monthly) should be ideal
candidates for outsourcing business. But while salivating
over the volume, the outsourcing firm executives over-
looked certain facts about the utility industry.
Utilities were developed almost from the beginning as
quasi-state entities, with protected service territories and
guaranteed rates of return. While deregulation of the tele-
communications, financial, airline and trucking industries
in the U.S. created highly competitive markets, that never
happened among utilities.
Because of their cultural background, utilities are accus-
tomed to owning and controlling everything they do – and
many of them still do so, though generation has been pried
away and made competitive in some parts of the country.
Utilities still do not operate as private businesses and have
considerably less flexibility than private businesses. They
are subject to stringent regulation at several layers of
government. Many utility executives cannot stomach the
idea of outsourcing something as core as the billing function
– or many others – to a firm over which, despite extensive
performance guarantees, they don’t have control.
Most outsourcing firms make cost reduction their
major selling point. Utilities are less subject to these cost
pressures than other types of businesses, though regula-
tors are getting more concerned about costs.
So, where does this leave outsourcing in the utility
industry? About 10 percent of utility bills now are rendered
on an outsourced basis. Certain other discrete functions,
such as bill printing, meter reading, tree trimming and
other functions are outsourced more widely.
Friedman’s flat world theory presumes that everyone
will play the outsourcing game because it makes finan-
cial sense. But in the utility industry, which is somewhat
unique, that argument so far has fallen on deaf ears. Most
utility exectuives have yet to be convinced. Outsourcing
firms probably will make more inroads in the future, but
it isn’t likely that the institutional barriers will melt away
rapidly as they did in other industries that underwent
much more effective deregulation.
www.energycentral.com EnErgyBiz magazinE 61
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outsourcing
62 EnErgyBiz magazinE May/June 2007
In 1999, Entergy Services, the service company affiliate of Entergy, made the decision to pursue a broad-based outsourcing of most IT
operations and applications services. At the time, Entergy was dealing with the IT require-
ments of five public utilities in four southern states and additional generating plants
located in several New England states. This outsourcing involved most of the IT operations
and applications development and support work provided internally by Entergy Services.
Although Entergy previously had utilized IT outsourcing, the outsourcing effort in 1999 was
far more global in scope, with implementation scheduled for midnight, Y2K.
Various factors drive businesses to outsource their IT functions, including the pursuit
of a “quick fix” for a dysfunctional IT operation, the potential for cost savings, or the
desire to have a platform from which to address future business needs. Most experts
suggest that outsourcing the IT function to address a dysfunctional operation may be
a serious mistake because to effectively manage a commercial service it should be well
understood and functioning.
Dominant drivers for Entergy’s outsourcing of its IT function were the need to access
changing IT staff skill sets as business requirements for new systems and services
evolved, greater flexibility in terms of staff size and skills, and a more predictable and
manageable cost structure to support future business changes, which tend to not follow
an anticipated script. Prior to outsourcing, Entergy spent significant time and effort
developing a formal IT governance model, which was driven largely by the need to align IT
with the way the public utility and generation business would develop in the late 1990s
and beyond.
While a great number of factors affect the success of IT outsourcing, IT governance
and communication with key stakeholders, internal customers and IT employees are the
principle of these. IT governance generally includes dealing with the process for making
key technology and prioritization decisions consistent with enterprise business drivers
and objectives. The key stakeholders are most likely to have serious concerns regarding
a change of this type, particularly if they were “comfortable” with the former system.
Most modern business functions depend heavily on IT, so expect push-back from these
key stakeholders. To address the concerns of key stakeholders, it helps to first attempt
to define what “success” will look like in the context of outsourcing and how it might be
measured. Then collaborate with the key stakeholders to agree on the definition, the
measurement and the timing for success.
If your organization is seriously considering outsourcing, it is vital to get focused on
communicating with employees and internal customers. The announcement of a possible
outsourcing is a stark reminder to employees that the decisions of the business may
The View from Entergy ServicesyaRdstiCKs FoR sUCCessFUl oUtsoURCing
By Ray Johnson
www.energycentral.com EnErgyBiz magazinE 63
Ad Place Holder
64 EnErgyBiz magazinE May/June 2007
or may not accommodate their individual
plans. Starting this communication process
early and frankly is your best opportunity
to maintain trust, maintain productivity,
and manage attrition.
Another key element to successful
outsourcing is the metrics selected, which
will define the focus areas, the commer-
cial incentives, and the services that are
most important to internal customers. If
such metrics already are in place, plan on
a collaborative and thorough review with
your business leaders to make sure that
those metrics represent what they want
IT to deliver going forward. Metrics domi-
nated by technology statistics, such as
a network availability and work back log
measures, usually are irrelevant to the
business leaders, who actually care more
about product delivery, services, costs,
quality or defect measures. While tradi-
tional technology metrics are good indica-
tors, they may not be sufficient to keep IT
aligned with the business.
If your organization decides to enter into
an outsourcing partnership, agree upfront
to an early “health check” review process.
Consider bringing in an independent third
party early on to test how the relation-
ship is working and to determine whether
corrective actions are necessary to improve
the arrangement, and be mindful that you
should have a clear exit strategy for your
outsourcing arrangement.
No one wants to face a disaster-driven
test of relationships and partnerships,
but as the 2005 hurricane season proved
for Entergy and its technology partners,
outsourcing relationships are not immune
to such a challenge. Fortunately, when
Entergy and its technology partners were
put to the test, the parties conducted
themselves as all would have hoped in
such a situation. We did not know where
the regulatory and business environment
would lead, and so, had to be prepared to
adapt. Because of our outsourcing partner-
ships, we found that, as an organization, we
had the flexibility and the diverse skill sets
necessary to make it work.
There is a tendency to assess out-
sourcing in terms of specific results, such as
service level agreements and costs, which
do help to ensure the successful transi-
tion in a sustainable operation. However,
at Entergy, we talk about transformation
in more general terms because an internal
function focusing on such specific results
will almost guarantee a less than satisfac-
tory outcome. I suggest that you take some
time on the front-end to define the objec-
tive transformational expectations of your
business. Our experience has been that once
you define the transformational expecta-
tions and create appropriate measures, the
behavior on both sides is predictable and
therefore beneficial to both parties.
Ray Johnson is chief information officer for Entergy Services, the service company affiliate of Entergy.
Ray Johnson
www.energycentral.com EnErgyBiz magazinE 65
Ad Place HolderVirtually every market leader, that’s who.
Who saysSierra Energy Group
is the best source forutility business andtechnology market
intelligence?
Services include:Causey ReportsMarket Intelligence ServicesExecutive Advisory ProgramsProprietary Research & Consulting
For more information, contact yourEnergy Central Account Manager orMike Smith, Senior Vice President,at Tel 916.984.7430; [email protected].
{A division of
outsourcing
66 EnErgyBiz magazinE May/June 2007
The PlayersMany Will BUild gRid
By William Opalka
Imagine a track meet in which the runners line up, prepare to race and the official
starter raises the pistol to fire. Then, assistant starters
show up, and for several hours each suggest a set of
rules, the number of runners, even whether the race is a
sprint, a marathon or with hurdles. Then, in unison, they
all shout “Go!” And the runners still aren’t sure what kind
of race they’re in.
Now, think of Congress and the passage of the Energy
Policy Act of 2005 as the official starter and the starting
line in this new kind if race. Then, imagine the Federal
Energy Regulatory Commission (FERC), state regulators,
the independent system operators (ISOs), the public,
investors and new generation builders setting the rules
and determining market conditions for the next several
years, all clamoring for a lane in their respective states or
regions. Then, in several years, the starting gun fires and
the race is on. And the runners – the utility construction
divisions and their contractors – start running and still
don’t know how long the race is on, all the while hoping
the lights in the arena stay on.
The current build-out is necessary because of an
aging infrastructure that is approaching the end of its
expected lifespan of 40 to 50 years.
Construction will translate into many new business
opportunities for outsourcers, industry sources say. Utili-
ties have embraced outsourcing as they have moved to
new business models.
Energy companies are now trying to get more projects ready to move through
the pipeline as the demand ramps up nationally. The projects have to be carefully
scheduled so that crews and massive pieces of equipment can be moved shorter
distances to the next job.
As utilities have become leaner operations, they have not only become more
willing to rely on their outsourced talent to build and start up their facilities, but
also for more operations and maintenance functions. InfraSource is one of the
companies that have responded to this shift in the market to acquire more engi-
neering talent as this project involvement becomes more common.
“The transmission and substation projects are demanding that they become
more of a turnkey type of operation. That means you are seeing more emphasis on
the project management aspects of the projects and not just construction,” says
John McNamee, operations director-business
development for InfraSource Services.
That has always been a consideration,
but as projects become bigger and more
numerous, there is an imperative to reduce
costs through planning consecutive projects
on a regional basis, McNamee says.
Large projects that will take years to
complete are filling up the construction queue
in all areas of the country, with massive jobs
in the Northeast, Texas, Arizona and other
parts of the West lining up.
www.energycentral.com EnErgyBiz magazinE 67
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www.energycentral.com EnErgyBiz magazinE 69ThoughT lEadErship — sponsorEd by sprinT nExTEl
These changes have fundamentally
altered the drivers for utility investment
in technology. Instead of “reliability” and
“redundancy” being the mantra of utility
engineering departments, “efficiency,
productivity, cost-avoidance” and leverag-
ing of technology enterprise-wide have
held sway for more than a
decade now.
The new environment
in which most utilities
now operate really isn’t
all that competitive
between them, but the
threat of competition has
changed their entire business regulatory
and economic equation. They still have
money to invest in technology, but each
investment must be much more carefully
weighed against other demands for much
more scarce resources. Additionally, as
technology changes utilities increasingly
are faced with the issue of
“stranded assets,” an issue
that loomed large just a
few years ago. At that time,
the issue dealt with assets,
utilities were required to
amortize if they were to
become separate genera-
tion and distribution entities. Today, the
issue of stranded assets has more to do
with aging assets that have been rendered
obsolete by new technology.
Why outsourcing has been slow to catch on at most utilities
WhIle The chAnges outlined in the previous
section have been profound and almost
ubiquitous, they have taken place against
cultural backgrounds in utilities that have
been slow to change. The traditional utility
owned and controlled nearly everything it
did, from building and servicing the grid to
billing customers to communicating with its
field crews. For more than 20 years various
third-party firms have tried to convince utili-
ties to outsource some of their functions,
especially billing and remittance, something
The Utility of the Future
A neW pArAdIgm In TelecommunIcATIons sourcIng For enTerprIse TrAnsFormATIon
Aggressive market forces continue to sweep across our nation impacting virtually all industries. utilities are not immune to
those market forces and trends and they continue to adjust to past deregulation efforts.
These include economic constraints, a competitive wholesale market, stringent new
security regulations and aging infrastructures and workforces.
Prepared for
Sprint Nextel
By Warren B. Causey
Vice President,
Sierra Energy Group
a division of
Energy Central
70 EnErgyBiz magazinE May/June 2007 ThoughT lEadErship — sponsorEd by sprinT nExTEl
that is done routinely in other industries
such as telecommunications and finance. The
results have not been especially favorable
for the outsourcing vendors, especially in the
last four or five years.
despite all the changes outlined above,
utilities still have an institutional bias
towards controlling/owning what they do.
This bias grows out of that cultural back-
ground that enabled and often even encour-
aged the development of multiple silos in
centers of business. The grid was operated
by engineers. distribution was separate
from transmission. Field service and asset
management was separate. design and new
construction was separate. cIs and customer
billing was handled separately. Accounting
and finance was different.
As a result of the “siloing” of operations
utilities ended up with disparate IT systems
that have not been easy to integrate. only
recently have utility executives realized
the need to embrace standards-based
technology that allows easy integration
across the enterprise. Because all these
systems were separate and “owned” by
the different divisions, not only were
those divisions reluctant to integrate with
other utility systems, they certainly were
opposed to “outsourcing” any of their
functions.
however, there is one area where the
rapid evolution of science, coupled with
the economic constraints utilities face,
means there will likely be substantially
more outsourcing in the future. This
area is in telecommunications, including
wireless voice and data and fiber optics.
Telecommunications cuts across all the
silos and is less “owned” by one of them
than other traditional utility functions.
Cost and technological currency shift the paradigm to outsourcing telecom
uTIlITIes TrAdITIonAlly oWned and
operated their own land mobile radio (lmr)
systems. These were built up over past
decades to enable the utility to deliver
work orders (emergency and routine) to
field crews, exclusively by voice com-
munications. utilities are organizations
with large infrastructures that exist in
geographical areas—often very large areas
involving hundreds of miles. As long as
work orders could be dispatched by voice,
lmr systems were more than adequate
and utilities had large, effective systems
with many towers and radios they owned.
With the development of digital com-
munications—increasingly demanded
as work order and asset management
systems became computerized, not to
mention digital geospatial information
systems—utility lmr systems suddenly
became obsolete. This technological
revolution was rapid in the 1990s and
came just as utilities were threatened
with deregulation and competition. some
utilities went to the expense of upgrading
their large lmr systems to digital, but the
number that did this was not great. It was,
and remains, a very expensive prospect
that provides limited improvement when
the systems upgraded or replaced. For
example, current and upgraded lmr
systems still lack the ability to have
interoperability with other first respond-
ers locally, regionally and nationally. This
is typically important when helping other
utilities through the mutual aid agree-
ments that utilities support.
lmr devices for the most part don’t take
advantage of the integrated solutions found
with providers of specialized mobile radio
service (smrs) like data, gps, Java applica-
tions and a wider offering of devices to fit
the variety of users found within the utility
landscape (corporate, field worker, plant
environment users). others have limped
along without benefits found in wireless
digital voice and data networks. A significant
number have turned to traditional telecom-
munications carriers such as sprint nextel
and other carriers for specific implemen-
tations in targeted areas where digital
communications became essential. however,
providers of just cellular service are less
effective in meeting the needs of utilities as
they rely heavily on “dispatch” communica-
tions from their operations centers to direct
Voice SerViceS Data SerViceS ManageD SerViceS application SerViceS
Wireless Wireless Data Managed connectivity Mobility Solutions
nationwide Voice 1X-rtt Managed Wan Wireless email (riM/Bc)
ptt eV-Do Managed Server location Based Services
roaming WiFi Managed lan Wireless payments
Voicemail Datalink Managed 802.11 Wlan 3rd party applications
rugged & converged devices extended Workplace custom network Solutions
2-Way SMS Managed Security
local / lD email protection integrated Wireless/Wireline
Sprint complete access Data (point to point) authentication integrated office
local / centrex Direct Wavelength Firewall Mobile extension
outbound lD Sprint optical network intrusion Detection
Voice Vpn Sp packet pl Segment Solutions
operator/Directory Svc point-point ethernet Managed ip telephony Dealer network o’ Future
cisco aVViD Business continuity
call / contact center Data (Switched) nortel BcM Supply chain Mgmt
caller navigation MplS avaya (4303) Distance learning
toll-Free ip empowered Desktop
call routing Sprintlink Frame Wireless Services parentlink
Management & reporting Sprintlink atM Managed Mobility Service Field Force enablement
Do not call restriction Sprintlink Virtual lan inter-operability Solutions
premise equipment lMr augmentation & replacement
Voip Data (Vpn)
Voip / pStn gateway Sprintlink Vpn report/invoicing
ip telephony SSl Vpn
ip trunking premise ip Vpn
ip centrex
Breadth
Depth
www.energycentral.com EnErgyBiz magazinE 71ThoughT lEadErship — sponsorEd by sprinT nExTEl
crews in the field. some still are limping along
with a mixture of analog lmrs and limited
digital coverage for specific applications.
unlike the area of customer information
systems, utilities do not have the luxury
of time. most cIss can be adapted and new
architectures applied so that customer
data can be shared with other applications.
With a lmr, it either is digital or it isn’t and
upgrading is very expensive.
An excellent example of this conundrum is
at Firstenergy corp., Akron, ohio, a company
that grew out of a series of mergers in the
1990s to become the fifth largest inves-
tor-owned utility in the u.s. with 4.5 million
customers spread out over 36,100 square
miles of ohio, pennsylvania and new Jersey.
In the process of combining an original seven
operating companies, Firstenergy inherited
some 50 individual analog uhF, VhF and 800
mhz lmrs that were used across the different
service territories, individual generation facili-
ties, dispatch centers and service yards. none
of the 50 were designed to work together.
rather than attempting to upgrade
all those systems to digital and integrate
them, Firstenergy turned to sprint
nextel. The utility will use the nextel
direct-connect radio feature for voice
communications and the underlying digital
network for the transfer of work orders,
gIs maps and other non-voice communica-
tions. “For our energy delivery operations,
sprint nextel meets our wireless needs
by providing utility-grade communica-
tions in a cost-effective manner,” says
charles e. Jones, senior vice president of
energy delivery and customer services for
Firstenergy. “The functionality of nextel
direct connect (radio integrated with
cell phones) will help us facilitate instant
communications between our employees
across in our service territories.”
In announcing the arrangement, First
energy said it was “more cost-effective to
use the direct connect service rather than
update the company’s multiple land mobile
radio systems.” It is this cost-effectiveness
that makes it likely that more utilities will
be traveling down the outsourcing road in
telecommunications. The nationwide tele-
communications firms such as sprint nextel
and the others are constantly investing to
upgrade their networks as new protocols
and equipment become available, almost on
a daily basis. Wireless telecommunications
has evolved very rapidly in the last 15 years,
much more rapidly than a utility (which wire-
less is not a core competency) can reason-
ably expect to keep up with.
since the telecommunications industry
in the u.s. was deregulated much more
thoroughly than utilities, competition is
fierce and that includes not only price but
also the adoption of new technologies.
Thus, the cost to a utility of outsourc-
ing its telecommunications to a wireless
carrier now is less than the cost of trying
to keep up with the changes itself, as
Firstenergy determined. In telecommu-
nications, assets become stranded very
quickly, especially if they aren’t related
to your primary function of delivering
electricity, natural gas or water.
successful telecommunications out-
sourcing can only occur if both utilities
and commercial carriers like sprint nextel
work together to move away from a vendor
relationship to a long-term strategic
partnership. Finally, it’s worth noting that
the paradigm shift has occurred as the
“upside” value proposition has come to
outweigh the perceived benefits of owner-
ship and control. In the past, there were good
reasons for not aggressively doing business
with carriers. The limitations included lack
of coverage throughout the entire utility
service territories, lack of responsiveness
during outages and natural disasters and
inability to develop acceptable service-level
agreements. Today, companies like sprint
nextel overcome these perceived limitations
by developing agreements that build out not
only micro in-building coverage but have the
ability to provide coverage over vast multi-
state service areas. For service restoration,
specialized equipment like cell on Wheels
(coW) are now available to deploy as and
when needed anywhere in the u.s.
Staying ahead of the communications curve
TelecommunIcATIons Are A part of what
are considered “critical infrastructure” at
utilities. utility audits on new nerc (north
American electric reliability council) cyber
security standards are on the near horizon
for utilities. ensuring that all of its voice
and data communications, especially those
72 EnErgyBiz magazinE May/June 2007 ThoughT lEadErship — sponsorEd by sprinT nExTEl
related to the network, are secure and pro-
tected is a major problem for utilities. If that
communication is outsourced, the utility has
a partner whose speciality is communica-
tions in meeting those standards.
existing scAdA networks are heavily
dependent on non-secure legacy protocols,
equipment and analog leased lines. They are
expensive to upgrade and replace, especially
during a period of IT budget constraints.
securing scAdA networks is, however, a
national priority. Besides the 9/11 attacks
which focused everyone’s attention, there
have been other less-publicized events that
have caused concern. These include a cyber
break-in at the california Independent system
operator which went undetected for 17 days;
the faulty closure of an emergency valve at
one of singapore’s two natural gas suppliers
that blocked the flow of natural gas to seven
electrical power plants; and computers at an
inactive nuclear power plant in ohio infected
by the slammer worm.
utilities must begin documentation of
nerc compliance no later than dec. 2007
and must be fully compliant no later than
June 2010. heavy fines will be assessed for
noncompliance.
utilities today seek to address multiple
communications initiatives, including:
CriticalCommunicationsContinuity.
Voiceanddatanetworksforprimaryand
secondarycommunications.Prepare,
respond,recoverduringemergency
situationssuchasterroristattacksand
hurricanes.
MobileWirelessEnnoblement.Leverage
technologyfortransformationtoawork
anywhereenvironmentasbabyboomers
beginretiring.
Telemetry.Implementwirelesssolutions
toaddressSmartMeteringandGrid
initiatives.
Added to these issues is the rapid evo-
lution of new technologies such as WimAX,
which represents tremendous potential to
drive innovation as it promises increased
efficiency resulting in better roI models.
The following chart provides a good over-
view of the myriad of issues utilities have to
deal with today in terms of telecommunica-
tions. The trend is to develop strategies for
“convergence” of both wireline and wireless
into an Ip platform. Ip brings open standards
and easy integration of main applications
throughout the enterprise.
This complexity is a major reason it
is likely utilities will continue to look at
outsourcing telecommunications as a
viable alternative to doing it themselves. In
fact, most telecom providers today provide
a depth and breadth of services that most
utilities would be hard-pressed to match.
Intelligent Enterprises, Intelligent Grids require Intelligent Communications
eArlIer descrIpTIons oF the cultural
background of utilities and their “siloed”
development and implementation of tech-
nology remain valid in many places today.
however, in addition to the shift in the
business/economic/regulatory paradigm
outlined above, another shift is taking
place. gradually utilities are moving toward
operating as fully integrated businesses.
utility cIos (chief Information officers)
say what they see on the horizon is
more integration and movement toward
Intelligent grids (Ig) and Intelligent
enterprises (Ie). “one of my major objec-
tives and goals for the year (2007) is to
develop an integration plan between the
energy operations and IT,” says one cIo.
many definitions of Ig and Ie are
floating around, but most of them involve
increasing automation of the grid so that
it becomes, in many ways, self-operating,
and to some extent self-healing. Then,
as the cIos indicate, the goal is to have
operation of the grid itself become an inte-
gral part of the overall automated utility
business, something that it definitely is
not at most utilities today.
To operate an effective, profitable
business, executives must understand
what is going on throughout the business.
In utilities, this means automation, includ-
ing their communications systems, must
provide needed information from both the
operational side and the business side.
As executives learn more about what is
going on, they can continue to make better
decisions and all the while technology can
continue to advance to do more of the
work that is currently done manually.
The fact that utilities now are turning
their attention to the utility of the future,
when grids and back-offices are tightly
integrated, is a major reason why it seems
likely that they will increasingly outsource
telecommunications. Telecommunications
is vitally important to utilities, but it is not
a core competency. With the complexities
utility executives already face in moving
forward, with aging and older technol-
ogy field communications systems and
with wireless technology that is evolv-
ing rapidly, it makes better sense to let
experts handle this area at less cost than
replacing old systems.
The utility of the future where intel-
ligent grids and intelligent enterprises are
tightly integrated will require increasingly
complex wireless, wire-line and other
forms of communications. Installing
and maintaining this entire increasingly
complex communications infrastructure
is not a core competency at utilities.
however, new federal security standards
and other external pressures are forcing
utilities to undertake extensive upgrades
to their communications capabilities.
By making a partnership with a
telecommunications company, utilities
can have access to the latest technol-
ogy without the huge capital expense of
replacing legacy analog and other systems.
Because of serious competition in the
telecommunications industry, pricing
can be attractive. utilities traditionally
have been slow to outsource. But telecom
seems likely to become the first area where
they do so on a widespread basis.
outsourcing
68 EnErgyBiz magazinE May/June 2007
companies that are not well known or may
not yet exist, but there is a very good chance
large construction firms will be booked for
several years.
An aging workforce also will drive out-
sourcing. Mike Edmonds, vice president and
general manager of Siemens PTI, says an aging
workforce has forced companies not only to
aggressively recruit talent, but also to spend
time and money training replacements.
There are also collaborations in the
U.S. and Canada to develop courses and
programs of study at community colleges
to develop workers who will be needed for
the building boom that could start within
three to five years, when the current glut
of projects in the planning queue complete
their approval processes.
Siemens thinks it may have an advan-
tage provided by its size and global reach.
If enough engineering talent is not available
for the workload, it may have the ability to
tap into its operations in other countries
to fill the need. In any case, a coming labor
shortage may require an importation of
talent or a loosening of immigration restric-
tions, industry sources say.
Chris Gomperts, vice president of marketing and strategic planning for Siemens
Power Transmission & Distribution, says an important influence has been the
regional transmission organization (RTO) model encouraged by the FERC. Trans-
mission is now being planned to accommodate markets. This demand has forced
marketing and outreach to the affected communities to be done well before any
holes are dug or lies are laid.
“This has turned the traditional T&D planning model on its head,” Gomp-
erts says. “With 5 percent to 7 percent of a project cost now spent in plan-
ning and marketing that project before there is even any engineering, there
are less guarantees that cost will be recovered if it turns out that the project
is ever going to be built.”
Additional stress on the transmission system is being caused by mandates
for renewable energy in an ever-increasing number of states. Renewable port-
folio standards, primarily served by wind energy in many places and with dead-
lines for compliance in many of those states over the next decade, are adding
to the demand for transmission access. Often, these projects are distant from
load centers.
Amin Bishara, vice president and global leader for Europe and the U.S.
outsourcing for Capgemini, said that utilities have gotten comfortable with
hiring outside companies for back office functions such as billing and they may
embrace other functions due to cost pressures. “There will be a lot more activity
in outsourcing as there will be more responsibilities turned over to the service
providers,” he says.
Capgemini’s Bishara sees the convergence of all these trends impacting T&D
construction as soon as 2010. “No matter what else happens by 2010 it will be
very difficult to find a top-tier company to outsource your project,” he says.
In other words, the market demand will certainly create opportunities for
www.energycentral.com EnErgyBiz magazinE 73
outsourcing
www.energycentral.com EnErgyBiz magazinE 73
Alliance Data is the leading provider of integrated billing and customer care solutions to the regulated, deregulated and municipal utility markets, supporting millions of end-use custom-ers. With over 50 utility clients, Alliance Data has a history of providing measurable business results and financial benefits through proven processes and methodologies.
Our services include: - Strategic Consulting - Strategic expertise to meet your business objectives - Systems Integration & Implementation - Proven methodology to manage the impact to your core business - Application Management - Tailored solutions for reliable maintenance of your mission-critical software systems - Business Process Outsourcing (BPO) - Outsourced billing and customer care solutions that measurably enhance your relationships with your customers
Capgemini7701 Las Colinas Ridge, Suite 600Irving, TX 75063(972) 556-7415Fax (972) 556-7006www.us.capgemini.comContactAmin Bishara, VP, North America Utilities
Practice, Business Development Leader [email protected]
Mark Fronmuller, VP, North America Utilities Practice [email protected]
Capgemini, one of the world’s foremost pro-viders of Consulting, Technology and Outsourcing services employs approximately 60,000 people worldwide and has global revenues of 6,954 million euros. With more than 10,000 consultants dedicated to energy, utility and chemical projects across Europe, North America and Asia Pacific, Capgemini brings industry-specific expertise to its clients. Through commitment to mutual success and the achievement of tangible value, Capgemini helps businesses implement growth strategies, leverage technology, and thrive through the power of collaboration.
Outsourcing
SOURCEBOOKItron
2111 N. Molter Road Liberty Lake, WA 99019(800) 635-5461Fax (509) 891-3932www.itron.comContactTim Wolf, Marketing Communications Manager
(800) 635-5461
Itron is a leading technology provider and critical source of knowledge to the global energy and water industries. Nearly 3,000 utilities world-wide rely on Itron’s award-winning technology to provide the knowledge they require to optimize the delivery and use of energy and water. Itron creates value for its clients by providing industry-leading solutions for electricity metering; meter data collection; energy information management; demand response; load forecasting, analysis and consulting services; distribution system design and optimization; web-based workforce automation; and enterprise and residential energy management. To know more, start here: www.itron.com.
NewEnergy Associates, A Siemens Company400 Interstate N. Parkway, Suite 1500Atlanta, GA 30339(770) 779-2800Fax (770) 779-1025www.newenergyassoc.comContactHeather Pritchett, Marketing Manager
(770) 779-2800
NewEnergy offers consulting services and unique software solutions that encompass plan-ning, forecasting, operations, trading, and risk management for the energy industry. With clients in 19 countries, NewEnergy serves power and gas utilities, energy marketers and traders, power producers, and transmission companies, as well as local, state, and federal governments.
Accenture180 Fountain Parkway, Second FloorSt. Petersburg, FL 33716(727) 687-0803Fax (501) 665-7952www.accenture.com/utilities6ContactMark D. Papia, Marketing Manager
(727) 687-0803Dan Sullivan, Senior Executive
(713) 837-4144J. Patrick Keyes, Senior Executive
(414) 212-1546
Accenture is a global management consult-ing, technology services and outsourcing company. Committed to delivering innovation, our Utilities Industry group collaborates with its clients to help them become high-performance busi-nesses. With deep industry and business process expertise, broad global capabilities, and a proven track record, Accenture can mobilize the right people, skills and technologies to help our utilities clients improve their performance. With over 30 years of experience working with electric, gas and water companies, and more than 7,500 Utility industry professionals worldwide, we work with over 300 clients in 43 countries and serve 83% of the Global Fortune 500 utilities.
Alliance Data17655 Waterview ParkwayDallas, TX 75252(800) 748-1289Fax (972) 348-5106www.alliancedata.com/utilityContactRichard Charles, SVP, Business Development
(972) 348-5315Kay Fuhrman, VP, Business Development
(972) 348-4396
74 EnErgyBiz magazinE May/June 2007
outsourcing
74 EnErgyBiz magazinE May/June 2007
ProCore Solutions1260 Cobb Parkway NorthMarietta, GA 30062(678) 355-3550Fax (678) 355-3720www.procoresolutions.comContactGreg Steel, President/COO
(678) 355-3550Drew Brown, Director of Marketing
& Communications(678) 355-3550
Tyndall Chapman, Director of Client Services(678) 355-3550
ProCore Solutions is a full service call center outsourcing firm, specializing in the utility industry. We offer a full range of customer care services 24/7/365. Services including after-hours call handling, overflow call handling, surveys, product sales and outage notification. ProCore Solutions offers a variety of choices in the types of service, training and pricing companies can choose from.
Quanta Services Inc.1360 Post Oak Blvd., Suite 2100Houston, TX 77056(713) 629-7600Fax (713) 629-7676www.quantaservices.com
Quanta Services Inc. is a leading provider of specialized contracting services, delivering infrastructure solutions including construction, maintenance, energized services and emergency restoration.
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