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Wake ‘n Bake Food Truck
Project Management x470 April 23 - May 25, 2011EDP 325936
Cindy Chen
Goldie Liu
Hershow Al-Barazi
Michael Molano
Pency Mak
TingTing Huang
Tugce Bora
Project Objective
By Feb. 1, 2012 open a food truck that provides online pre-order services serving
bite sized pastries, coffees and teas in high commute areas.
To provide San Francisco commuters a mobile source of breakfast
carryout that is fresh, gourmet, and convenient.
BackgroundOver 350,000 people commute everyday to San Francisco from
around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the
easiest meal of the day.Mission
Project Scope
Project Assumptions
In Scope Out of Scope
Launch of Wake n’ Bake food truck
Maintaining business post launch
One truck at launch Multiple trucks
Target one high commute location at launch
Multiple locations
Website created for ordering sytem
Delivery service
Modified truck Kitchen for baking and storage Business License Health and Parking Permits Budget does not include insurance costs Website Vendor will provide agreements to:
Guarantee website functionality Provide backup plan to retrieve orders
Team Members: Working Part Time – 10 hrs/week Cashier/Barrister/Driver
Work Breakdown Structure
Wake ‘n Bake
Sales & Marketing
Marketing
Sales
Pastries/Operations
Menu
Vendors
Inventory
Baking
System (Website for Pre-Order)
Web Application (Place Orders)
Web Application (Employee Use)
Milestone Chart
Hershow to insert
Gantt Chart
Hershow to insert
Organization Chart
Hershow – please edit to look like the other charts
Pastries/Operations
Menu Vendors
Philz Coffee SFBI
Orders
Delivery
Schedule
Payment
InventoryBaking
ingredients
Bulk
IngredientsSpecial
Orders
Necessitie
s
Tracking planVendor ordersIn-House baking
Baking
Schedule
Employee
sPastry Chef
Pastry Assistant
Baking
tools
ID Pasteries/Operations Deliverables
1 Plan a list of pastries to offer and rotate weekly
2 Finalize a launch menu
3 Purchase inventory for baking ingredients
4 Purchase inventory for necessities
5 Create a tracking plan
6 Finalize order plan with Philz Coffee
7 Finalize contract with SFBI
8 Hire pastry chef and pastry assistant
9 Finalize working schedule for baking
10 Purchase baking tools
Communication Activity
AudienceKey
MessagesDelivery Method
When Who
Menu preparation
Pastry Chef/Pastry assistant
Discussion on what to bake
In person meeting
By Jan 1st, 2012
Tingting
Pency
Inventory control
Pastry Chef/Pastry assistant
Communicate status of inventory
In person meeting
WeeklyTingting
Pency
Menu Rotation
Wake n’ Bake Team
New menu for the month
Email WeeklyTingting
Pency
Pastry Order SFBIOrders and delivery schedule
Email/Phone WeeklyTingting
Pency
Pastries Communication Plan
RiskProbability
Impact Mitigation Plan
1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons
M H
Order pastries from SFBI
2. Vendors not able to delivery orders on time due to traffic, car accidents, etc
M H
Prepare a backend delivery service to fulfill orders
3. Storage malfunction (ie: power outage)
L H
Order pastries from SFBI
4. Limited supply of ingredients
L M
Have substitute ingredients ready on hands
5. Food sanitation
L H
Employees need to be safety & sanitation Certified
Pastries Risk Response Plan
Sales & Marketing
Marketing
Logo
Creation/Producti
on
Implementatio
n
Distribution
Flyers
Creation/Producti
on
Fabrication
Distribution
Social Media/Online (Develop Online
Short & Long Term Marketing Strategy)
Restaurant/Related
Sites
Online Discount Sites
ID Advertising locations
High Traffic
Commuter Hubs
Key Restaurant Magazines
BART poster boards
Sales
Calculate Operating Budget Requirements
Pastries/Operations Budget
Website Budget
Marketing Budget
Develop Discount/Added Value Strategy
Online Discount Sites
Local Businesses, Campuses,
Corporations
Hershow: please edit the WBS to reflect what we had intially in the Plan. I see items that were not part of the original. Don’t forget we need to edit the WBS+RAM doc that Michael created to reflect your latest changes.
ID Marketing Deliverables
1Communication Plan & Priorities
2Social Media accounts created – Facebook, Twitter
3Restaurant sites account created
4 Logo created
5 Flyers printed
6Flyers distributed in identified locations
7
Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges
Marketing Communication Plan
Communication Activity
AudienceKey
MessagesDelivery Method
When Who
Promoting new food truck
PublicNew mobile source for breakfast
Word-of-mouth, Facebook, flyers
January 1, 2012
HershowGoldie
Promoting new food truck
Local & Small Businesses
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Promoting new food truck
Nearby Corporations
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Promoting new food truck
Nearby Schools
New mobile source for breakfast
Face-to-face, flyers
January 20, 2012
HershowGoldie
Marketing Risks Response Plan
RiskProbability
ImpactMitigation Plan
1. Commuters are not interested in mobile food truck
M H
Survey commuters at possible locations to assess interest
2. Price point is too high to be competitive in market
M M
Research other bakeries and food truck prices and determine a comparable price
3. Miss target audience (ads are in wrong location)
M M
Promo codes for different areas that it was distributed and evaluate which areas are working
4. Do not sell enough to make profit M H
Decrease price points at launch and increase as time goes on
5. Marketing strategy too costly L H
Prioritize marketing methods and increase as revenue increases
Website for Pre-Order
Web Application (Place Orders)
Functional requirements (including use cases)
Visual design
Create, and Execute Test Plan
Develop Employee Training Manual
Implement Employee Training
Web Application (Employee Use)
Functional requirements (including use cases)
Visual design
Create, and Execute Test Plan
Develop Employee Training Manual
Implement Employee Training
ID Website Deliverables
1Functional requirements (including use cases)
2 Visual design
3 Completed development
4 Test plan creation
5 Test plan execution
6 Website content (text & images)
7Instructions for employee use of pre-ordering system
8Training for employees on using pre-ordering system
Website Communication PlanCommunication Activity
Audience Key Messages Delivery
Method When Who
Hand off of requirements
Developers
Hand off requirements so developers can start coding and testing
Word docs in email attachment
July 6, 2011
CindyMichael
Website development & testing status update
Project manager, marketing team
Communicate status of development & testing of website
Project status dashboard in Excel
Every Wednesday from July 6, 2011 to August 24, 2011
CindyMichael
Release training documentation
Employee
Provide training documents, to instruct the employee how to use the internal system to access the pre-orders
Training doc in Word docs
January 1, 2012
CindyMichael
Deployment of employee system
Project Team
Employee system is ready to launch
EmailJanuary 2, 2012
CindyMichael
Deployment of customer website
Project Team
Website is ready to launch
EmailJanuary 6, 2012
CindyMichael
Website Risk Response PlanRisk Probabi
lityImpact Mitigation Plan
1. Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement
Medium High
Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.
2. If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)
Low High
Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement
3. The website may not deploy on time (implementation)
Medium High
We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment
4. Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors
MediumMedium
Perform in-depth research on the firms to make sure that they have worked on a similar project.
5. If the logo won’t be finalized by marketing team, it might prolong software development life cycle
LowMedium
We will work with Marketing team, to ensure the logo will be finalized on time
Budget
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1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
EastWestNorth
We look forward to seeing you in February
for the launch ofWake ‘n Bake!
