ALEX SCHAEFFER—COPYWRITER—

Wake Up!EXERCISE 2INITIAL PITCHITGM 705SPRING 2011

INSIGHT/CONCEPT

PROBLEM: Alarm clocks don’t take your sleep patterns into consideration.

SOLUTION: Create a bedside digital device that integrates your personal sleep patterns.

DELIVERABLE: A digital device that includes radio, clock, and mp3 capabilities, using your sleep patterns as an input.

THINGS TO CONSIDER: - Inputting sleep cycles must not be difficult

- Using not just sounds, but movement to wake up users

- Each user will have a different threshold of ability to wake up

- How does snooze button function?

- Small footprint is key

- Function will inform form

INITIAL EXPERIENCE SKETCH

My initial sketch is a sample illustration of how I imagine the user to measurehis/her sleep patterns with the device. The sensor would be small and placed inor under a user’s pillow. The sensor also acts as a motion device to wake up the user gradually, in addition to the sound from the device.

INITIAL DEVICE SKETCH

For the device concept I think it’s important to make the device both user friendly, but also a very well designed product. For me, that meant using a touch screen as both the display and the user interaction input.

The top part of the Wake Up! device features a large, 10 watt speaker, capable of some heavy duty waking up. The bottom digital display features the time, as well as three interface buttons for the user to set preferences, choose music, and review their sleep logs.

While fm radio is all well and good, the primary musical experience will be achieved through a wi-fi or bluetooth connection to user’s iTunes libraries. This computer to device interaction will also help share your sleep logs and use your self-tracking to compare with online sleep averages compiled by Wake Up! devices around the world.

The device also features flash memory to store your sleep data in real-time via the Wake Up! sensor. The sensor measures movement, REM cycles, and average time in each stage of sleep for more accurate wake times.

WAKE UP! DEVICE RENDER

PILLOW SENSOR

Two small sensors on both the leftand right of the pillow monitor user’s

sleep, as well as provide vibration during a wake cycle.

The pillow sensor is made with a memory foam for both comfort and to

provide accurate sleep data.

The pillow both sends and receives data from the Wake Up! device in

real-time via Bluetooth technology

UX FLOWCHART

CLOSING THOUGHTS

- While the best solution from a functional standpoint may be a pillow sensor, it may be quite costly to actually produce for retail.

- The device would most likely take at least a week to truly ‘learn’ your behaviors.

- Anomaly behavior may throw the system off.

- I think it would also be great to create a ‘couples pack’ with two pillows, using the device to track both users’ sleep patterns and wake cycles.