Wally Drangmeister New Mexico Oil & Gas Association October
11, 2012
Slide 2
What is great content and how do you create it and use it to
take your social media efforts to the next level? This workshop
will cover tools and techniques to create and share blog posts,
articles, pictures, videos and audios to create interaction and
sharing.
Slide 3
Talk about the content of others Blast out advertising Talk
about your own valuable content Interact with your community
Slide 4
Television show Radio show Newspaper Magazine Newsletter Book
Workshop or Classroom Training
Slide 5
Common interests What can we do for you? What can you do for
us? Top ten reasons, ways, ideas, tips, etc. Look at us at this
event Look at you at this event What are your ideas?
Slide 6
Geographic or not geographic, that is the question If everyone
is on [fill in name of social media tool], why arent they paying
attention to us? Merging of online and offline methods
Considerations of platform Desktop Laptop Smart phone
Slide 7
Media Written word Pictures Audio Video Style and Voice
Corporate or personal First person Third person
Slide 8
Strategy Goals and Objectives Your communitys profile Your
organizational culture Your brand
Words are written by writers You Colleagues People in your
networks Local talent Elance.com, odesk.com, many more Copy Writers
Handbook by Bob Bly http://www.socialmediaexaminer.com/to
p-10-social-media-blogs-the-2012- winners/
http://www.socialmediaexaminer.com/to
p-10-social-media-blogs-the-2012- winners/
Smart phones Digital cameras by the hundreds Stock photo sites:
www.istockphoto.com and
www.bigstockphoto.comwww.istockphoto.comwww.bigstockphoto.com Work
for hire photography projects Traditional photography agreements
Social media sourcing
Slide 14
Photoshop (the standard, but pricey) PhotoScape (free, works on
Windows) iPhoto (comes with Macs) Many many more, just Google Get
someone else: in house, outsourcing, local, remote
Format: In person interviews, recording of live events,
recording of a phone call, a lonely person and a microphone Which
of the formats above should you avoid? Length Frequency Home
Slide 17
Embedded on websites iTunes and other podcasts Email Mp3
files
Slide 18
Low End: Your computer and Audacity Highest End: Professional
recording studio In between solutions: Mixer Microphones Pop
Filters Cables Digital Recorder
Slide 19
http://www.podcastanswerman.com http://www.podcastanswerman.com
http://audacity.sourceforge.net/ http://audacity.sourceforge.net/
http://www.blogtalkradio.com http://www.blogtalkradio.com
http://www.libsyn.com http://www.libsyn.com http://www.bhphoto.com
http://www.bhphoto.com Grandmas Music and Sound Albuquerque Guitar
Centers
Slide 20
Record Edit and Enhance Host Distribute
Slide 21
Share the videos of others Hire professionals or professionals
Create your own videos Camcorder Tripod Video Editor Hosting
Distribution
Slide 22
YouTube Pros Cons Vimeo Pros Cons Examples More Features
Slide 23
Smart phone with video camera Any camcorder with a built in mic
Camcorder with external mic jack Higher end cameras and
microphones
Slide 24
iMovie on Mac (free) Windows Movie Maker (free) Adobe Premiere
Sony Vegas Many many many more
Slide 25
Professional midrange http://www.whorocksnm.com/
http://www.whorocksnm.com/ Canon VIXIA HF R30 Full HD Camcorder
http://www.bhphotovideo.com/c/produc t/838773-
REG/Canon_R30_VIXIA_HF_R30_Full.htm l
http://www.bhphotovideo.com/c/produc t/838773-
REG/Canon_R30_VIXIA_HF_R30_Full.htm l
Comments on websites and blogs Shareaholic and similar tools
Sharing and links in email
Slide 28
Ask yourself the following questions: Are you talking or
listening? Is this conversation benefitting my brand? Not just the
easy and fun Includes crisis communication Better or worse Can this
conversation be structured to maximize word of mouth or online
sharing? Can I make this smart phone friendly?
