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Ankit Jain (122)
Mehul Jain (124)
Pankhuri Bindal (107)
Prerna Chopra (115)
Rohit Chhabra (116)
Roshini Bansal (103)
Contents
1923
1927
1928
1929-36
1937
1940
1940-44
1944-50
1953
1954
1955
1965
1966
1971
1976
1980
1982-83
1984
POST 1984
PEOPLE PROPOSITION
PROBLEM WITH THE TV &
MOVIE BUSINESS
REVIVING TV & MOVIE
BUSINESS
DipnEy’p AnimAqion mAkE
over
ATTENDANCE BUILDING STRATEGIES
@ THE THEME PARKS
coordinating amongst
businesses
TURMOIL
Managing SynergiesPEOPLE
SYNERGIES
• DISNEY DIMENSIONS
• Held every few months for 25 business executives
• 8 day program –synergy boot camp
• SYNERGY GROUP
• Awarding new cross divisional projects
• CROSS PROMOTIONS
GEOGRAPHICAL SYNERGIES
• Each division opened foreign office
• CFO & Brand Manager
• Saved cost by renting shared offices & coordinating advertising
HORIZONTAL SYNERGIES
• New types of entertainment
• ESPN ZONES
• DisneyQuests
• Cruise Ships
• Educational Retreats
• “ Adventure in learning”
VERTICAL SYNERGIES
• Internet as distribution channel
• ABC developed content for its shows
• Touchstone merged with ABC to save $50mn
• New Disney Studio Park nest to Disneyland Paris
•BROADER RELATIONSHIPS WITH FEWER LICENCEES•FOCUS ON MERCHANDISE ON DISNEY CHARACTERS RATHER THAN DISNEY MOVIES
MANAGING THE BRAND
MANAGING CREATIVITY
Factors THAT LED TO
DipnEy’p prCCEpp
ELEMENTS OF STRATEGY
HETEROGENEITY
INIMITABILITY
STRATEGIC FORESIGHT
IMPERFECT MOBILITY AND CO-
SPECIALIZATION
Michael Eisner
EipnEr’p rEjrvEnAqion
Revitalized TV and Movie
Business
Maximized Theme Park
Profitability
Synergy in Business
Synergy in Business
Creative Ventures
Snapshot
CUMULATVE TOTAL RETURN
Based upon an initial investment of $1,000 on
Sept. 30, 1984 with dividends reinvested
HAS DISNEY DIVERSIFIED TOO
FAR IN RECENT YEARS?
Take care!!
Thank you