Points & Rewards: A Transformative Tool For Your Business

Using Warbler’s powerful API to incentivize behaviors and make money.

January 2016 USA Version

WARBLER

• A single currency can be used by brands to influence any behavior, not just loyalty

• Points programs are nearly universally required by consumers

• Points can enhance a brand’s position on shelf when being comparison shopped

• Points can transform products and processes by rewarding use

• Points are performance based, meaning cost is only incurred when a specific action is taken

• Points can be attached to just about any behavior

Why Points?

Copyright 2015/16 by Warbler Digital Ltd.

What Do We Offer?

A powerful API that enables any business to seamlessly:

•  Name its own universal currency

•  Set awardable customer actions or behaviors

•  Instantly award points when actions are completed

•  Offer incredible rewards

Your Brand

Copyright 2015/16 by Warbler Digital Ltd.

How Does It Work?

Select Actions You’d Like Reward, Then Assign Values

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Copyright 2015/16 by Warbler Digital Ltd.

Integrate the Warbler API Award Points And Offer Incredible Rewards

• • • •

Dozens of pre-defined actions Social, engagement, transactional Create your own Set and manage budgets

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Full documentation Support

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Seamless branded experience Secure transactions No redemption liability Real time analytics

How Is Our API Being Used?

Copyright 2015/16 by Warbler Digital Ltd.

Manage actions, set budgets and more via your Control Panel

Monitor real time conversions and optimize performance via your

Analytics Dashboard

Process point and redemption transactions securely using

Multi-Step Token Authentication

Only pay for points delivered with Performance Pricing

Eliminate your risk with Zero-Cost Redemption

Features & Benefits Overview

The Rewards

Select media properties

Select rewards

Once-in-a-lifetime experiences Luxury car leases Backstage passes Cool tech

Celebrity encounters Autographed memorabilia Sports tickets In home cooking lessons

Educational endeavors Charitable events Monthly subscriptions Access to hot startups

100s more….

Rewards Overview

Zero Redemption Cost Warbler picks up 100% of the redemption tab Brand Friendly All rewards meet strict appropriateness guidelines Highly Curated We seek once-in-a-lifetime and exclusive experiences Attainable Warbler’s innovative model enables consumers to earn and spend more quickly

Copyright 2015/16 by Warbler Digital Ltd.

Model: you reward points after a customer has engaged in an action you’ve specified. It’s a guaranteed result!

Performance Pricing

The average price you pay for a point.

.00250

A $10 product typically earns a consumer 10 points using the standard 1 point per dollar scheme.

Old Models

Assumptions: 2% budget per $1 spent | .02 cost per point | models vary

Our Model

A $10 product earns a consumer 100 points, using the same 2% per every $1 budget. That’s 10x more points!

Expected Results

Differentiation At Point Of Purchase More points and better rewards

Increased Frequency And Share Of Wallet Accelerated earn velocity yields positive results at POS or Checkout Online Cost Effective Tightly manage budgets and only pay for actions achieved

Happier Customers High value currency establishes trust and yields word of mouth love

Redemption Cost

So what is the value of our point?, the answer is “generally at or higher than .01 per point.”

But consumers will earn more quickly because it’s so much more cost effective to award points.

So the net of it is,

Consumers will earn more quickly and redeem more often

Consumers will earn more quickly and redeem more often

The “Perceived” value of an “Experience” is all relative to the value of that experience to winner

So  what  is  the  value  of  a  point  in  our  world?  

How Can We Offer Incredible Rewards Like This?

•  Every time a “Point” Is purchased we are investing a percentage of that revenue into the universal rewards stream. Not just one to one ecosystem like a hotel or airline.

•  There will always be between 50-150 major rewards e.g. once in a lifetime experiences, trips, Tesla lease etc. They will typically be on an Auction/Bid Basis or have a large number of points to buy e.g. 100,000 therefore consumers will save up points for the Auction or Purchase

•  In addition there will be product/subscription based items (a lot of them) where we will place a nominal point value (dependent on our risk algorithms and how many points we need to get out of float at that time)

What’s “Proprietary”?

• We’re risk management experts and all our methods and algorithms are proprietary to us. We have a global ecosystem of which we invest a portion of every point sold into rewards vs. a closed ecosystem eg. Starwood or United Airlines = Closed Ecosystem

What is our actual cost for rewards or how do we secured them. Cost, including whether we’ve received anything for free or are getting paid on the back end are proprietary to us. Period