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QUARTERLY IN-HOUSE MAGAZINE OF HT GROUP APRIL 2014 WATCH OUT! HT IS WINNING IN MUMBAI!

Watch out! ht is Winning in MuMbai! · Savour the sweet taste of success in Aamchi Mumbai 12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth 40 RAjDHANI

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Page 1: Watch out! ht is Winning in MuMbai! · Savour the sweet taste of success in Aamchi Mumbai 12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth 40 RAjDHANI

Q U A R T E R L Y I N - H O U S E M A G A Z I N E O F H T G R O U P A P R I L 2 0 1 4

Watch out!ht is Winning

in MuMbai!

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TEAM BEHINDDesign @ PealiDezine; English Editorial: HT City Desk; Hindi Editorial: Sudhanshu Srivastava, Prashant Jha and team; Cartoons: Jayanto; HR Co-ordinators: Ankita Singh & Surbhi Sukhija; Pre-Production: Sudhir Wadhwa and team; Production: Noida Press

a p r i l 2 0 1 4 , vo lu m e n o . 2 8

INSIDE...COVER STORY06 WATCH OUT! HT IS WINNING IN MUMBAI!

Savour the sweet taste of success in Aamchi Mumbai

12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth

40 RAjDHANI kI DHADkAN BANA ‘PATNA LIvE’ Hindustan takes the city of Patna by storm

fEATuRES16 HEALTH & fITNESS

Handy tips and tricks to manage obesity and stay fit

20 COffEE WITH vISHAL CHADDHA An evening of candid questions and honest replies

24 EDUCATION The big change in DU with the 4-year programmes

REgulARS04 LT INTERvIEW – SAURABH GUPTA

Saurabh believes in empowering people - find out how

28 CARTOON Jayanto checks out funny angles of the General Election fever

31 NEWS fROM HT WORLD A lowdown on HT events - celebrations, trainings, camps

CONTESTS 56 CROSSWORD

Solve and win the contest!

AwARDS & TRAININgS22 jOURNALIST Of THE MONTH

Congratulating young achievers at HT

53 kABILE TARIf HH Journalist of the Month awards for November, December and January

02 | april 2014 | Between Us

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A few weeks ago, I was privileged to spend a few days with 45 of our senior executives as part of our Annual Leadership Forum. The theme for this

year was Seizing the Future... The Time is Now. I’d like to share with you what we covered in this forum and why it is so relevant not only for our meeting, but for the entire HT Media organization.

We spent considerable time reviewing the growth potential of many businesses with particular attention on the newer businesses. We focused an entire day on the digital strategy and reviewed key learnings from businesses that have already built successful platforms for delivering digital content. We heard from several experts on the topic of digital disruption, the impact on consumer behavior and advertising trends, and the opportunities emerging in social, mobile, cloud, big data and analytics.

We came away from these discussions with many ideas, however three important insights stood out for me that I’d like to share with you. First, since establishing our Vision (back in 2008) to become the #1 Media Company in India by 2020, we have made tremendous progress. Over the past seven years, every facet of our organization has been truly transformed. Our core businesses—especially when you consider the recent IRS results—have never been stronger, and we have expanded on every front, including new areas in digital and education—and all during very difficult market conditions. Behind this amazing transformation is, and will continue to be, our strong culture driven by our talented people and our Core Values.

Secondly, it has become very clear that what got us to this midpoint is not what’s going to get us through the next half of the journey. Over the past seven years, we’ve spent a lot of time building the foundation, growing our core businesses, and investing carefully new businesses, all while delivering consistent year-on-year strong financial performance. And this is exactly what we needed to do. Going forward, we need to grow more quickly in our core businesses and more rapidly scale our new businesses. We have to invest more in the digital strategy, to take advantage of our emerging strength, and press our increasing competitive advantage.

We must continue to strengthen and expand key capabilities particularly around innovation and the ability to assess and execute potential acquisitions.

Finally, the third insight is we have never been better poised to realize our Vision. We are a different company than we were seven years ago. We have immense capability and are operating from a position of strength in our core businesses. We have grown our digital capability and have a clear right to win in this new and ever expanding digital marketplace. We have continued to transform our culture into a truly great place to work and continue to attract the best and brightest in the industry. What seemed a dream seven years ago is a distinct possibility. We are within sight of the Vision! And this brings me back to the theme— Seizing the Future... The Time is Now!

As we look towards the next year, change is in the air, and with change comes opportunity. We need to embrace the opportunity and consider what must change to reach our Vision. How can we do things better, quicker, smarter? What bold action is required to accelerate growth? How can we increase the rate of innovation in our business and functional areas? We need to challenge our assumptions and be willing to do things differently in almost every part of the organization. The one area that must not change is our culture of teamwork, leadership, all supported by our Core Values. These behaviors must continue to shape our interactions and inform our decisions.

I’m confident that by working together, and by staying true to our Core Values, we will reach the 2020 Vision! On behalf of HT Media, I thank you for an incredible effort in 2014 and wish you and your families all the best as we continue our journey together!

‘It’s Time to Seize the Future! ’CEO’S message

Our CEO, Rajiv vERma, shares how HT is all geared up to achieve Vision 2020

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Is every day a Monday?No, 6 days are Mondays and the 7th day is a Sunday! The Studymate business is in a nascent stage, and needs to be scaled up. We need to soon build a highly committed and talented team. So working hard is in every Studymate employee’s DNA. I am blessed to have a team that works equally hard to realize this dream.

One person you admire the most in HT?One big reason I joined HT was because I have several friends here, and so to pick one is tough – Amit Garg (sharp mind and simplicity), Rajan Bhalla (sense of humour), Harshad Jain (fire in the belly), Sharad Saxena (mature and rational), Nitin Chaudhry (the habit to win), Vishal Chaddha (suave and smart), Vineet Jindal (fun loving), Arun Anant (cool and sharp) etc. I have now added a few more names to the list.

How old were you when you started your career? I was 24 years old.

Have you found your true calling in your current job?My current role has huge potential. Education is the future but needs to be built such that it can be scaled up – and that is the challenge. We must build a profitable institution that consistently imparts high quality teaching across

You have been with us for how long? How has the experience been?I have been with HT for a little over a year now. The experience has been great – talented peers, and complete freedom to think and act for the business and to take complete ownership of what is to be done. The HT team is high quality talent and supportive to each other’s needs.

How different is working in a media house from an MNC?It is similar in the kind of people you interact with, the achievement orientation in teams and people, and the ambition we harbour as a group.

However, it is different in terms of decision making here in Delhi, and

in the degree of freedom one gets to operate.

What is your leadership style?I believe in empowering people to help them achieve their goals and in fully supporting them, including allowing them to make mistakes. However, I keep a close watch on how things are going. I think a leader should be

able to demonstrate capability to act and think, be

fair in conduct, and be a good human being.

INTervIeW leadership team

‘I believe in empowering people’Saurabh Gupta, Business Head – Studymate, speaks about his experience with HT and his plans for the future of Studymate

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Picture-perfect moment with his

family

locations and subjects. We need to build capability to hire, retain, train the best teachers and build a robust academic delivery process. It is a long journey that I am happy to embark on.

What do you think needs to be changed about the organisation?We need to invest in talented middle managers who can lead teams in the future and help release time for seniors to focus on growing the business. We can better integrate our multi-product divisions. I think we are not fully leveraging the strength of our diversity.

What characteristics do you dislike in your colleagues?

I dislike a few traits in people – spreading negative energy, being overly and overtly critical of the system, and not taking full responsibility for their actions, believing that their goal is superordinate to organisation’s goal.

What are your hobbies?I am fond of listening to music of the 60s & 70s (but I can’t sing!). I play bridge on Sunday/holidays and read good books. I will now learn golf.

One incident in your childhood that you can't forget?There are quite a few - but my hostel stint during my primary school (class

Destiny or hard work? Hard WorkHow many cars you own? Two – Skoda Superb and Hyundai i10Your favourite gadget? iPhone 5Last thing you bought? Clothes in the winter saleWhat do you like to read? Gita and the Vedas Are you religious? Yes, but don’t visit a templeFavourite dessert?Caramel Custard

Rapid FiRe

II onwards) was an exhilarating experience and helped me to handle my problems myself.

Tell us about your family.My wife Ranjita teaches Sales & Marketing at IBS Gurgaon. We have two daughters. Aditi is pursuing her PG in medicine and Arushi is just finishing her graduation in fashion design.

How many holidays do you take in a year?I prefer taking two holidays a year – one which spreads over 2 weeks and the other a smaller one for 3-4 days. I love nature – the sea, forests, mountains, or a historical place. A big NO to a shopping destination!

Between Us | april 2014 | 05

We need to invest in talented middle managers who can lead teams in the future

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I n 2005, when Hindustan Times decided to enter Mumbai, many laughed it off as a dream. How

could a ‘Delhi newspaper’ even think of launching an edition in a city where the incumbent player had enjoyed a monopoly for the past 160-odd years? After all, the ‘Old Lady of Boribunder’ was to Mumbai what HT has been to Delhi. No newspaper in the past had managed to establish itself in Mumbai. To make matters worse, two other newspapers, both unknown entities, were also planning to set up shop at the same time.

But then, that is the power of dreams — coupled with meticulous planning, flawless execution, and perseverance.

In less than 9 years after setting foot south of the Vindhyas, we have just turned in our first profitable quarter in Mumbai. This is a momentous landmark in our 90-year history. We have, without a doubt, sealed the argument on whether we could make our Mumbai edition successful.

Our unique approach in Mumbai has focused on the philosophy that every drop makes an ocean. In our journey of success, we have been of the view that every accomplishment,

Watch Out! HT isWinning in Mumbai!

Cover Story

Mumbai is known by many names — Commercial Capital. Film City. Maximum City. The City of Dreams.

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Between Us | april 2014 | 07

small and large, is a stepping stone to a better future. We have also tried to inculcate innovation in every facet of our business – our product front, our marketing and our operations.

Every team from every department has played its part to perfection. Research and readership numbers show that the HT Mumbai edition is on the ascent, and a growing number of readers rate it ahead of the competition. A strong front page and in-depth coverage of the city make HT a must-read for Mumbaiites every morning. HT Café, the daily lifestyle and entertainment supplement, has

also been gaining ground consistently and is becoming the go-to paper for the latest on Bollywood and local happenings. The ever-increasing subscription prices bear testimony to the paper’s growing preference.

HT has always believed in taking responsibility to drive positive change in the society. The ‘Unclog Mumbai’ campaign sought to offer sustainable solutions to the city’s transport and infrastructure problems. Through

this initiative, we have raised one of the city’s most pertinent issues, joined hands with citizens and activists, asked tough questions of administrators and worked with the authorities towards finding solutions.

Furthering our commitment to ringing in meaningful change, the ‘HT For Mumbai’ awards were instituted to recognise the many citizens who work tirelessly and selflessly to make our city better.

“it has been a thrilling and rewarding journey. The paper’s success has been forged on the anvil of journalism that is as rich in its breadth as its depth. Over the past four or five years, we have set the local news agenda; broken many exclusive stories; and done campaigns that have kept the city and the reader at its heart. Not only has the market leader been forced to follow up time

and time again; it has been caught by surprise by the variety we have offered as well as the aggressiveness with which we have pursued issues. We have been intelligent without being stodgy; we have been urbane and accessible without having dumbed ourselves down.”

soUmya Bhattacharya

Senior resident Editor, HT – Mumbai

Leaderspeak

HT Mumbai takes responsibility to drive positive change in the society and make news better

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In keeping with our citizen-first approach, we launched customised offerings for our readers in Thane and Navi Mumbai. With a team of reporters and editors focused on the daily lives in these bustling townships, we cover Mumbai and its neighbouring cities like no other newspaper does.

A good newspaper is an im-portant tool in the process of nation-building, and education is the foundation of a progressive country. The ‘HT Scholarship Programme’ rewards young minds to help fur-ther their education, while the ‘You Read, They Learn’ initia-tive sends under-privileged children

to school, and has been globally recog-nised.

While we have campaigned for the things that matter most to the city, we have also soaked in the cultural and social milieu of Mumbai. The HT ‘No TV Day’, one of Mumbai’s favourite annual events, is another innovation that resonated with our readers and citizens at large. The ‘Mumbai’s Most Stylish’ awards are now one of the marquee events on celebrity calendars.

More recently, HT’s growing influence in Mumbai has been affirmed

Cover Story

08 | april 2014 | Between Us

“For many years, we’ve been viewed externally as a strong Delhi newspaper with a good and growing, but relatively small,

Mumbai edition. But today we’ve reached a situation where HT Mumbai is one of the biggest English newspaper editions in the country - it’s almost the size

of TOi in Delhi! and it continues to grow at a blistering pace.”shantanU BhanjaVp-Marketing, HT Media ltd.

Leaderspeak HT Mumbai made the Kala Ghoda Arts Festival ‘bigger and better’ this year

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by the fact that it has displaced the competition as the title partner of the Kala Ghoda Arts Festival, the biggest cultural celebration in the city. The response has been remarkable, with lakhs of visitors flocking to the 500-odd events, and the footfall going up by 30% this year. HT has more than

lived up to its promise of making the city’s most-loved fest ‘bigger and better’.

Without doubt, 2014-15 promises to be the year to look out for, for HT Mumbai. So, what’s next? As a famous Bollywood line goes, “Picture abhi baaki hai, mere dost.” Stay tuned!

“This (profitability) is just another beginning, of a journey from here on, to convert this almost (still) monopolistic market into a true duopoly, like Delhi. We will do this by offering a clear and better alternative to readers and advertisers, who are clearly looking out for one. We have everything going in our favour: the product is doing extremely well and giving the competition a run for their money; the circulation and subscription price is increasing everyday; the brand is gaining momentum and stature with each win, the latest being the Kala Ghoda acquisition; the client count, shares and revenues are on a hockey stick; the innovations that our factory produces become the talk of the town; and all this with the best team in town which does the job with clinical efficiency, financially and operationally. We need to now change gears once again and make this business grow more rapidly than ever before.”NitiN ChaudhryBusiness Head - West

BetweeN us | april 2014 | 09

Leaderspeak

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08 | april 2014 | Between Us

Cover Story

5

6

1

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1. HT For Mumbai Awards - Chief Minister of Maharashtra Prithviraj Chavan at the HT for Mumbai Awards

2. No TV Day - Cycling enthusiasts enjoyed pedalling their way through the streets of Mumbai

3. Rajiv Verma, CEO, HT Media Ltd., sharing his thoughts on the landmark

4. LT members join in in the celebration in Mumbai

5. HT For Mumbai Awards - These men and women, together with HT, have worked to ring in change in Mumbai

6. Priyavrat Bhartia, Wholetime Director, Nitin Chaudhry, Business Head - West, and Rajiv Verma, CEO, at the new HT Mumbai office2 3

4

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The Expansionof Studymate

Exploring the exciting journey of Studymate and its expansion from 6 to 12 centers and beyond...

Cover Story

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Studymate can be described as a team that is young, vibrant, electrifying and ‘visually’

excited, the reasons being both its inherent character as well as the fact that it is expanding so vigorously. Following a sanction in June 2013 for expansion from 6 centers to 12 centers, the team is undoubtedly driven and motivated to shape Studymate as a strong academic institution and achieve its academic and non-academic targets.

The business in the coming year will boast of 12 centers, 80+ expert faculty, and 4000+ students benefitting from it. Studymate clearly intends to be Delhi’s No. 1 learning center.

Better thaN Before – excelleNce IN operatIoNsWith project excellence being the focus last year, Studymate is building its competencies in Academics and Operations in AY 2014-15. This will help them deliver sustained results and expansion capabilities to surpass 12 centers.

In the last four years, the focus has been on the future and the imperatives

for scaling up. Optimising operations and creating standardised processes was a major task that the teams have created for smooth scale-up, and IT enablement has been a significant investment for this goal. Cloud-based ERP systems have been put into place to act as Student Information System, Learning Management System and a CRM System to help improve user experiences, along with ensuring standardised delivery across all centers.

BeINg ‘expaNsIoN reaDy’The main objective is to be ‘expansion ready’, and therefore, the business is building capabilities for defined academic processes, increased student and parent satisfaction, stability, and transforming the prototype to a scalable business model, through streamlining the entire student experience - from lead generation to admission into the college. This effort is supported by big investments in academics and IT enablement.

Furthermore, the business examines cost saving options on an everyday basis - on one hand where the

Between Us | april 2014 | 13

saUraBh GUpta Business Head, Studymate, reflects on the meaning of expansion

parents today are more

focused on their children’s education than ever before, yet many find themselves ill-equipped to handle the myriad of changes taking place in the field of education, not to mention career and college choices, and the right blend of learning and education. Studymate recognises these challenges and adapts to these changes to convert them into business opportunities and serve as the solution provider. Thus, our expansion into new geographies will mean expanding our product portfolio and leveraging the existing infrastructure to scale up at the unit level.

anand aGarwal CFO, Education, gives his take on the task at hand

From 2010, when

Studymate was launched, the business has grown to four times its size. With further expansion to 12 centers, we have many reasons to celebrate. But the task at hand is momentous.

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14 | april 2014 | Between Us

economies of scale will help, on the other hand the focus is on ways to tweak the basic business model. One such pilot has been in locating centers in residential areas for lower rentals, and re-designing the infrastructure for increased throughput and capacity.

Expanding ThE producT porTfolioIn the last two years, the team has seen a lot of changes mandated by CBSE, with the inclusion of application-based learning through the addition of Problem Solving Assessments (PSA), open text-based assessments, increasing the importance of CBSE exams by allotting them 40% weightage in the JEE Mains, and increased importance to English in Class XII. With these changes, the team focused on

expanding its product portfolio by introducing new SKUs such as JEE Mains, English Crash Course and PSA in 2013.

Newer SKUs are being added in line with the CBSE requirements, some of them being Open Text-Based Assessment (OTBA) for Class IX, Assessment of Speaking & Listening (ASL), etc. These will help Studymate students perform and score better in an area where little help is available from schools, and also add stability and incremental

revenue to Studymate.With a change in the mindset of

parents and society towards non-science streams, the business is now

expanding the Humanities range in Class XII. With the successful scale up of English, the plan now

is to introduce Business Studies in the coming season.

Utilising the infrastructure

during the day time and on weekdays is another crucial area for the business to bring in revenue and profitability. Saurabh Gupta puts it in the following manner, “A low-hanging fruit is the period from April to June, which is used for under-graduate test preparation and various summer courses. This is a small but growing and lucrative market. Studymate will make a pilot entry in this domain in this year and then scale it up in the years to come. However, the big bet would be on a product that can run through the year during day time and weekdays. We are continuously evaluating such possibilities.”

STrEngThEning ThE corEThe core of the business has taken on a new shape and form from 2010, when the seed for the business was sown. From building a brand name to focusing on admissions, the energy is now completely on academic delivery and student/parent satisfaction. Unlike most other businesses, the supplementary coaching has a different consumer - the student and a different customer - the parent.

At Studymate, a new code has been devised to reach out to both the consumer and customer and is the core of academics – the cdpE code.

c - content QualityThis is achieved through content overhauling and standardization, and adding instructional design concepts to the current product. The content forms the basis for the students to understand the concepts. This includes self-tests and graded assignments.

d - doubt clearing and hand-holdingScheduled doubt-clearing and

Cover Story

Parents today are more

focused on their children’s education than ever before

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ArindAm LAhiri Chief Academic Officer, Studymate, shares his views for and plans on strengthening the academic processes

The focus is on standardisation

– right from hiring of teachers to classroom teaching to feedback. A Studymate teacher is hired through a rigorous 4-stage screening process. There is a scheduled 5-day training with 2 days of content orientation (led by the HOD), 2 days of pedagogy training (led by our Academic Advisor, Bob Hetzel) and 1 day on academic systems and i-School. Each class is driven through standardised TAT (PowerPoint-driven sessions) using standard worksheets. The testing schedule for the year is pre-determined with a monthly test per subject and a chapter-end test on completion of each chapter.

reinforcement sessions by faculty members for extra support and attention are envisaged for every student of Studymate. This is being done to help the students clear their doubts outside of regular classes, thus ensuring academic improvement and satisfaction.

P - Practice and TestingThe rigour and frequency of practice and tests is key to any academic institution. At Studymate, testing is done at the end of each chapter for concept reinforcement, along with scheduled unit tests in accordance with school tests. The academic team has also added graded assessments for individual students to ensure better performance in schools. Formal practice and revisions are undertaken in August, September and February to ensure that students score well during their Term exams.

E - EngagementThis is a key focus area that requires both academic and support teams to be in direct contact with students and parents. An engagement model of

scheduled physical meetings with parents and keeping in touch through phone calls sets the right expectations and seeks co-partnership in the students’ development. A parent communication calendar is devised to let the parents know of the various activities that happen inside the classroom. An IT-based module is being developed to facilitate the parent–student–teacher interface.

Build ThE TalEnT PoolWith expansion comes strengthening of teams. In 2013, the Young Mentor Program was launched to hire young talent from top universities as faculty members and train them on various aspects of teaching, such as content, classroom management, board work and classroom delivery.

ThE FuTurEThe expansion of Studymate will also mean an opportunity in the short term to leverage our intangible assets such as study material and in the long term to create IT-based online learning solutions. Once we succeed in our endeavours, this would help us to leapfrog and tap outreach markets and explore franchising options.

In all, there is great excitement amongst the Studymate team to see the business grow from infancy to maturity over the next few years. Our dream is to see thousands of satisfied and smiling children who chose Studymate to sharpen their mind.

The folklore of the future would say: A proud parent who decided to send their child to Studymate remarked, “You made a difference to my child. Thank you, Studymate!”

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Based out of Canada, Dr Sharma, who is part-Indian and part-German, was a guest speaker at the Hindustan Times Leadership Summit 2013. Must

confess, the common perception of experts in foreign universities having far better understanding of their field of expertise than their counterparts in India had me looking up to Dr Sharma in great admiration.

But that was only till the time his wife arrived at the coffee shop of Taj Palace, where we were sitting for the scheduled interview. The lady, with due apologies I reveal, was fairly overweight. “The good doctor is an obesity expert and his wife is obese,” I thought, and had almost lost interest in the interview that was to follow.

Dr Sharma loved his subject, and more than that he loved to talk. So, I did not have to make much of an effort in being interested in listening to him.

It’s not sensible to have prejudices, my professor in Delhi University had explained while teaching Jane Austen’s ‘Pride and Prejudice’. Minutes into the interview, and that hour-long lecture came back to me in a flash. Prejudices are bad indeed.

“Why do some people lose weight fast and others keep cribbing about no results, despite trying the most exotic sounding diet combinations?” he began by asking - an interesting question I had no answer to. “Most people think excess weight can be knocked off by exercising and diet control. However, research shows that of 20 people who start diet and exercise, 19 will put it back on. Not more than 1% manage to keep the kilos off, and that too after struggling very hard.”

Managing Obesity

HealtH & FITNESS

Excerpts from an interview of Dr Arya M Sharma, Professor of Medicine and Chair in Obesity Research and Management, University of Alberta, Canada by Sanchita Sharma, Senior Associate Editor, Health

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“Keeping excess weight off would need at least 90 minutes of physical activity daily and constant check on calorie intake. The point is, once a person puts on weight, it gets difficult to lose it. Nobody succeeds in putting it off permanently, much less without hard work. Our bodies tend to defend our weight by regulating it. If I weigh 50 kgs, my body will standardise my weight at 50 kgs. However, my weight regulation point keeps increasing with my increasing weight. The way our bodies are built, the regulation point only keeps increasing and never comes down. While a person diets and exercises, their body fights to maintain the r e g u l a t i o n point,” he explained.

“The weight regulation point keeps growing as the body grows and it still keeps growing when the body stops growing. The centre where this regulation takes place is inside the brain at a point called hypothalamus,” he added

“Every time there is weight regulation, there is micro inflammation called gliosis or scarring of the nervous system. It is like building of a scar in the skin that cannot be undone. It can get worse but never disappear. Similarly obesity is also permanent. Once the set point has changed, the body fights to reach that point,” he said.

“That’s why treatment for obesity is not only very difficult but has to be life-long,” he concluded.

Rhythma KaulSpecial Correspondent, HT

AVOID• Cheese and butter

based items.

• Refined flour (maida) based noodles, pastas or pizzas; opt for whole wheat if you must eat these items.

• White rice; go for brown rice instead.

• Fatty sausages and fried menu; go for steamed, grilled or stewed items.

• Soups with coconut milk and corn-flour as they are high in saturated fat.

• Colas and other caffeine-based drinks; try coconut water, lime juice or fresh fruit juices instead.

• White sauce; go for tomato-based sauces.

• Red meat; go for chicken, fish, turkey or other types of lean meat instead.

• Being a couch potato; if you aren’t the gym kinds, then go for 45 minutes of daily walk, with a pace that should leave you breathless.

Most people think excess weight can be knocked off by exercising and diet control. Research shows that of 20 who start diet and exercise, 19 will put the weight back on

Between Us | apRil 2014 | 17

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ON-AIR CRICKET FESTDuring the IPL season, Fever part-nered with three teams - Delhi Dare-devils, Mumbai Indians and Royal Challengers Bangalore - for a cam-paign centered around India’s biggest passion. For this special association, an on-air cricket fest with innovative programs brought the heroes closer to their fans in these cities. From giv-ing away match tickets every 104th minute, to meeting and greeting the players, Fever promised to enhance the IPL mania and give our listeners experiences that money could simply not buy. The key sponsors for the on-air campaign were Samsung, Bryll-cream and SBI.

RADIO DRAMAFever launched India’s first radio se-ries - Friends in a Metro. This first-of-its-kind initiative promised to offer great humour and emotional connect, showcasing 5 distinct characters from different walks of life brought together by circumstances in a wonderful bond of friendship. The series was spon-sored by OLX, McDowell’s and Pres-tige. This was followed by the first ever horror radio drama - Kya Woh Sach Tha. Inspired by possibly the most eerie and spine-chilling real-life supernatural stories of the ‘unseen’, this series features a para-psycholo-gist ‘Dr. Nagar’ as the protagonist.

RACE KA BUKHAARLiving up to its positioning as the

A Plethora of InnovationsInnovatIon Speak

2013 has in many ways been a path-breaking year for Fever 104 FM, with a bouquet of unique, imaginative and fun offerings for our listeners

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most sports-friendly radio station, Fe-ver partnered with Formula 1, the world’s no. 1 racing extravaganza. The Delhi station was the official radio partner of the Buddh International Circuit, the venue for the 2013 For-mula 1 Airtel Indian Grand Prix. The station planned innovative programs that gave listeners an opportunity to win tickets to the race, exciting F1 merchandise, and an opportunity to meet their favorite racers. The 3-week campaign called ‘Race Ka Bukhaar’ was a great success.

EACH ONE KHEENCH ONEDuring the 2013 Delhi assembly elec-tions, Fever launched the capital’s big-gest voting campaign - Each One Khe-ench One. The station, along with the Election Commission of India, urged each of our listeners to convince at least one other person to vote. The station was felicitated by the Delhi

Election Commission for playing a pivotal role in enabling record voter turnout.

NAVRATRI BONANZADuring Navratri 2013, the Delhi sta-tion initiated an on-air campaign to turn dreams into reality. In a one-of-its-kind initiative, one lucky listener walked away with a flat worth Rs. 30 lacs sponsored by Saya Group, while several more listeners bagged excit-ing gift vouchers worth thousands. The campaign saw phenomenal re-sponse and received over 50,000 text messages for participation.

TV KA PEHLA RADIO SHOWAnother unique feather in Fever’s cap, the station partnered with the TV channel Sony Mix to bring radio alive

on television. Aired from the Fever studios at 1.00 PM every Sunday, this show promises a variety of entertain-ment in three segments - a delectable tete-a-tete with Bollywood celebrities sharing their first hand experiences, interesting contests for viewers, and requests drawn from various social media. The show is an absolute de-light for all music lovers.

With a year full of innovations behind us, Fever can only go up and ahead to provide unique, differentiated and tasteful offerings to delight our listeners.

Stay tuned to the feverishly fast-growing radio station – Fever 104 FM.

Neha ChaddhaManager - Marketing

Fever 104 FM

Between Us | April 2014 | 19

Some of the unique and exciting offerings for the listeners of Fever 104 FM

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Hi, I’m Vishal. I’m with Media Marketing and I’ve been with the company for 1.5-2 years. I’m not from

a media background. I’ve spent my time before HT with the FMCG sector. Last time we were meant to meet but could not due to the AOP. I don’t know if anyone of you has heard that we had the IRS results come. You know what the revised results have been and what’s the big story?

Participants: We are 6 lakh copies ahead of the competition in Delhi. We are No. 1 in Uttarakhand.

We are No. 1 in Delhi/NCR. We are no. 1 in Uttarakhand, Bihar, Jharkhand. We are a strong no. 2 in Mumbai and UP. It has been a fabulous IRS result for us. I want to drive a point here about our readership in UP and the big change we are seeing. We were at a readership of 40 lakh copies, and for the last 3-4 years with whatever efforts have been put in the market, we've moved from 40-42 lakhs to 72 lakhs. And that is where we as employees of this company should feel really proud. In Mumbai, we have moved from 8 lakhs to 13 lakhs. A huge amount of effort from the

Circulation team, the back-end teams, and all of you has gone into providing this extra readership of 30-40 lakhs. The pressure is on Media Marketing to make sure that this entire extra readership that has been acquired can be monetised.

Q: We have a strong presence in the north (Delhi/NCR, Punjab, UP). But why are we not tapping the market in Rajasthan, MP and Maharashtra?You have to see this in the context of priorities and resources. We have a big battle going on in UP with Amar Ujala. When we prioritise resources, it is better to win one big battle than to fight and continue fighting three medium-sized battles. Right now the biggest thing for us is the Mumbai battle with TOI, and we are making good progress. UP is

another big battle with Ujala.

Q: If we compare our two products - English and Hindi - which market is growing faster?Percentage growth is more for Hindi. Across the industry, vernacular papers are growing faster. There is a reason for that. The literacy rates in India are picking up, and so the entry-level readers come in for vernacular papers. This is why small markets such as Bihar and Jharkhand are very important for us. That is where

‘It is important to be at the top of your game’Vishal Chaddha, Head - Media Marketing & Business Head - MP & Jaipurtalks about the latest readership results, our growth story, and future plans

coffee with the leader

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we are getting the bulk of our growth from. Our Hindi paper is growing at 20%.

Q: When we promote something, we do not advertise for ourselves, especially Hindi products. We see blue everywhere, but not maroon.That is good feedback. I feel the same way. We need to do more. We need to promote all our products as much as the flagship brand. One reason is that sometimes when there is greater pressure for advertising in the main paper, as a company we view it as a cost. We have stopped seeing any in-house advertising as free. It is our paper, but newsprint comes at a cost. So that is the only balancing factor which says that we should do it but not overdo it.

Q: The digital business is not growing in the same way as our vernacular business. We are not making as much money from the digital front as we should.It is important in any industry to be at the top of your game, and I think that is the strategy that our digital business is pursuing very aggressively. We are thinking of how to become No. 1, and around becoming profitable. Right now it is just about getting to break even. That focus has to come in, because that is when money starts coming on its own and

can be re-invested in the business. Right now it takes away profits coming from print, but in a couple of years it should be able to sustain itself. There is tremendous focus on the digital business. All the people sitting outside this room are working tirelessly on making this happen. Once the business takes off, the value it will add is unimaginable.

Q: A few days back, I found that discount coupons were given to customers to promote classifieds ads. If we can do this for our vendors too, it will create additional business and loyalty. It may expand their reach, even though it may not significantly increase volumes.Promotional activities and schemes for partners are basic to any business. The company is thinking of not just schemes that are money-led, but also taking our Studymate business beyond commercial gains, and maybe reaching out to the kids of our vendors. Every vendor must be thinking of providing the best education to his children, so we should create that emotional bond with our partners. We are a very competitive business. The trade is quite fragmented and disorganised, with differences in terms of political, regional, sectoral leanings. So we are embarking on some of these programs in Mumbai and Delhi now.

A huge amount of effort from all of you has gone into the fabulous IRS results this time

Employees from various departments interact with Vishal Chaddha at the coffee session

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Meenakshi seetharaMan & sarthak saraswatCopy Editors, New DelhiOur new and young shift heads on the Online Desk have taken to the task with zeal and competence. They have shown sharp news judgment to help increase our page views and site visits. They

picking up the right story and headlines in the

Devyani Khobragade case to ensure we consistently stayed on top of Google

News for 3 days.

Jyoti sharMa BawaAssistant Editor, Online Entertainment Desk, New DelhiShe is new to the Online Entertainment and Features Desk but has ensured the online copies are better packaged, with good headlines and suitable kickers. She contributes to the re-packaging of Bruch, helping the page views to triple in the past 2 months. She noticed the Delhi gang rape victim was named in a Brunch article – an inadvertent mistake that was fixed in time.

sandeep paiPrincipal Correspondent, New DelhiHis story on Welfare Deaths published on December 29 highlighted the fact that NREGA, the UPA's flagship scheme that ensures employment for the rural poor, is leading to suicides due to non-payment. He travelled to Maharashtra and Jharkhand to track six such suicides. The investigation had a great impact

- it stirred the respective governments out of their slumber and compelled them to take action. The Minister for Rural Development, Jairam Ramesh, immediately wrote to the Chief Ministers of Maharashtra and Jharkhand, terming the suicides as 'shocking' and reminding

them about the delayed payments. The NHRC also took cognizance of the

story and asked the states to respond to the suicides.

Zakir hussainAjmer Contributor, RajasthanTaking cognizance of the his story about nine-year-old Moin Khan who suffers from the rare Crigler-Najjar syndrome, the Governor's Office and the CMO directed the District Administration to provide help to the family,

and the District Collector ordered financial help.

rewards & RECOGNITION

Celebrating Excellence in Journalism

22 | APRil 2014 | Between Us

DecemberWINNERSPresenting the proud winners of the "Journalist of the Month" Awards for the months of December 2013 and January 2014 - Congratulations!

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Between Us | april 2014 | 23

AnupAm SrivAStAvAprincipal

Correspondent, Up

He consistently ran a campaign on bad roads in the city for about a month, that generated overwhelming response from the people besides compelling our competitor to follow suit. The government reacted and began repair work on the roads. The

PWD Minister now visits the HT office to address public

complaints.

SrAvAni SArkArassistant Editor, Bhopal

She did an exclusive story on an NGO and a senior

archaeologist’s findings of a 90-km long stone wall over rough hilly terrain in Raisen district.

The findings suggest that it was built as a

boundary for the kingdom of Parmar rulers during the 10th and 11th centuries AD. Thanks to her story, the State Archaeology department has decided to protect the remains of this ‘great wall’.

poornimA mokApAtiTrainee reporter, BhopalShe did an exclusive story, , published on 5th January, on the State Government furnishing wrong data through an advertisement claiming 'significant de-cline in infant mortality by 11 points and maternal mor-tality by 47 points'. However, the graphs used in the advertisement compared two different surveys which use dif-ferent techniques and have dif-ferent outcomes. The AICC General Secretary, Digvijay Singh, pointed it out and the Health department was forced to issue a fresh advertisement with correct data.

tAniA GoklAny Copy Editor, and viShAkhA SAxenA Trainee Journalist, New DelhiIn less than 6 months of their working on it, we have had 1,835,536 'likes' on Facebook and 7.15 lakh followers on Twitter. We are on our way to beating NDTV.com and IBNLive at their social media followers. Our Klout score, a measure of a website's importance in social media, is 93 – that is top league across the world, and we now stand along BBC and CNN. Both have also been ahead in writing stories on Twitter and Facebook trends.

mAnoj SinhA Senior illustrator cum Senior Cartoonist, New DelhiFor caricatures of Virat Kohli and Gagan Narang on the Page One Plus flap.

mukeSh ShArmA Deputy art Director, New DelhiFor his two designs - the Governance Survey published on February 2 and the World Cup Graphic published on

February 3.

January

WINNERS

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Education

Delhi University (DU) began their new four-year undergraduate programme (FYUP) with the academic year 2013-14. With the new course

coming into effect, the students have 11 compulsory papers of the Foundation Course, 20 papers of Discipline 1, 6 papers of Discipline 2, 5 papers of the Applied Course (skill-based) and 1 paper on “Integrating Mind, Body and Heart” that focuses on holistic development of students. This is a non-credit course where students won’t be given any marks but it will be retained on the degree. Various cultural and sports activities such as NCC and NSS are also a part of the curriculum.

According to the new degree nomenclature, students will be offered two exit options — at the end of second and third years. If a student decides to opt out of the course after completion of two years, he/she will get an Associate Diploma. At the end of third year, the student can opt out with a Bachelor’s degree. If the student completes four years, a Bachelor’s with Honours degree will be awarded. In the new programme, no student will be held back irrespective of the number of subjects passed in a semester. To take a Diploma, the students need to get an aggregate of 40%. For a Bachelor’s degree and a Bachelor’s with Honours degree, an aggregate of 50% is required.

PASS COURSES NO MOREThe university has decided to scrap the BA/B.Com./B.Sc. programmes (earlier known as ‘Pass’ courses), and their

The new four-year undergraduate pro-gramme (FYUP) at Delhi University

26 | april 2014 | Between Us

The Big Change

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Between Us | april 2014 | 25

seats will be added to the Honours courses across DU colleges. Also, three undergraduate business programmes - Bachelor of Business Studies (BBS), Bachelor of Financial Investment and Analysis (BFIA), and Bachelor of Arts in Business Economics (BBE) will be merged into one course.

WHAT’S IN IT?Here is the lowdown on what you are supposed to study in the four-year undergraduate programme.

FIRST YEAR• Main/Major Subject: Choose and study your main subject for your Bachelor’s Honours/B.Tech. degree. This main subject is called Discipline Course 1 (DC 1). This carries 33% weightage.• Foundation Courses: In addition to the above main/major subject you will study compulsory Foundation Courses (FC) which will help you to understand the challenges of India. You will work in a hands-on manner. The aim of these courses is to enhance your communication, IT and data analysis skills. This carries 67% weightage.

SECOND YEAR• Main/Major Subject: You will continue the study of your main/major subject (DC 1). This carries 34% weightage.• Foundation Courses: You will be further exposed to a small number of Foundation Courses that are supposed to enhance your knowledge in a hands-on and project approach. This, too, carries 34% weightage.• Minor Subject: You will need to choose from a wide variety of subjects a maximum of two subjects of your liking for additional knowledge

outside your main subject. These courses are called DC 2. This carries 16% weightage.• Applied Courses: You will choose two courses from a vast choice of skill-based courses that will give a practical knowledge. This is expected to help your employability or make you an entrepreneur. This carries 16% weightage.

THIRD YEAR• Main/Major Subject: You are now supposed to read your main/major subject in greater depth. This carries a 60% weightage.• Minor Subject: You need to continue studying your choice of DC 2 subject/s to build your competence outside your major area of study. This carries 20% weightage.• Applied Courses: You once again need to choose two courses from a range of skill-based courses that will help in employment or entrepreneurship. This carries 20% weightage.

FOURTH YEAR• Main/Major Subject: You are required to study your main/major subject in even greater depth. You will be instructed in research methodology suitable for your subject. Through guided work, you are expected to write a short dissertation. This carries 75% weightage.• Minor Subject: You need to continue to study your DC 2 subject to gain competence in the area. This carries 25% weightage.• After this, you can receive your Bachelor’s Honours/B.Tech. degree.

THINGS TO KNOW ABOUT APPLYING FOR THE FYUP IN REGULAR COLLEGES• A pre-admission form will be available – as hard copies as well as

Students anxiously search for their name

in the cut-off list on the first day of DU

admissions

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online – for aspirants from the General, SC (Scheduled Castes), ST (Scheduled Tribes), OBC (Other Backward Classes) and PWD (persons with disabilities) categories.• Colleges are not going to give out pre-admission forms. They can, however, sell/provide prospectuses (with any sort of form, whether pre-admission or admission) before the cut-off lists are released.• There will be no additional eligibility criterion for applicants belonging to the SC, ST, OBC and PWD categories.• As regards General category applicants, the University is going to include additional eligibility requirements for courses offered in DU colleges, in its information bulletin uploaded on the DU and college websites.• Admission to FYUP is going to be based on Discipline 1 (major discipline).• Colleges will decide on the cut-off marks based on their experience in previous years and the Class XII Boards results. The cut-off lists will be released on the University website (www.du.ac.in), college websites and

notice boards as well as through the print and electronic media.• Students whose marks match

the cut-off criteria will be able to take admission.

The University is not allowing any first-

come-first-served policy.

• Once the cut-off list is out, candidates meeting the requirements are required to go to the college of their choice and fill in the college admission form and the University enrolment form. Then, the candidate can get his/her documents verified and pay the admission fees.• If a candidate wishes to shift to another college where he/she is eligible for admission after a subsequent cut-off list is issued, or needs his/her documents for

institutions outside DU, he/she can withdraw them from

the college.• The University

does not

allow enrolment for two courses or in two colleges at the same time. If a candidate is found enrolled in two courses or colleges simultaneously, the authorities will cancel the admission.• The DU Deputy Registrar (Academic) will organise centralised admissions for candidates from the J&K Migrants and Children of War Widows’ categories.• There will be separate procedures for those courses selection for which is through entrance tests.• Colleges may issue sports/extra-curricular activities (ECA) application forms for admissions under the Sports and ECA quotas. Aspirants may approach individual colleges for the forms. Admission under these reserved categories is to be based on guidelines laid down by the University.

Gauri KohliPrincipal Correspondent,

HT Editorial

26 | april 2014 | Between Us

Education

Students fill in admission forms at a

DU college on the first day of admissions

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Candid camera

PicturesqueIt is said that a picture says a thousand words. Let these beautiful pictures by some of our talented colleagues speak to you in a million colours

1 2

3

5

4

6

1. Jewelled Hues of NatureChirag Sharma, Brand Manager, Ht Brunch, New delhi

2. MooNlit BeautyJagdish Sahoo, assistant Manager, Hr, New delhi

3. soariNg HigH witHout fear Jagdish Sahoo, assistant Manager, Hr, New delhi

4. suN N saNd Chirag Sharma, Brand Manager, Ht Brunch, New delhi

5. VerdaNt CouNtrysideSunita Tewari, Chief reporter, HH editorial, New delhi

6. MaN at work Shahnawaz Khan, assistant Manager, Marketing, New delhi

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giggle gag

General elections fever is high. Will your vote make a difference? Jayanto checks out a few funny angles.

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Maha Battle for Bharat

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FAMILY TIME

Hip Hip Hurray!

WEDDING BELLS

The chimes of wedding bells, the pitter-patter of baby feet, accolades and awards galore - we all love to share our moments of joy and pride!

CHILDREN’S ACHIEVEMENTDISHA NIDRE daughter of Dhananjay Nidre, Deputy Manager, Supply Chain, Mumbai, got selected with 1st rank in selection trials for World School Gymnastic championship 2013 held from 27 November 2013 to 3 December 2013 at Brazil.

NEW BORN

Rajesh Bhardwaj, Senior Manager – IT, New Delhi and his wife Priyanka Bhardwaj are blessed with a daughter DIVyANSHI on 7 January 2014.

AMIT PRADHAN, Assistant Manager – IT, New Delhi got married to RITIkA SAxENA on 30 November 2013.

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HT news

Between Us | april 2014 | 31

Employees and their families participated in the Flag Hoisting ceremony at Ranchi office on January 26,

2014. They wore tricolour caps and dressed in the colours of the National Flag. Fun-filled activities like slogan /poem contest, write-ups on “Why I am Proud to be an Indian”, and ethnic attire contest were organised. Chocolates were distributed to children and the winners of various contests were rewarded.

S A Hashir Zaidi, Regional Head, HRSheela Kumari Linda, Deputy Manager, HR

HMVL, Ranchi

Children dressed in tricolour attire

Republic Day - Dressed in

colours of the National Flag

Flag Hoisting by Samrat Nayak, Business Head, Jharkhand

Interaction with employees' children

RANCHI

Republic Day Celebrations

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32 | april 2014 | Between Us

Hindustan is No. 2 – MoradabadOn February 3, 2014 the team at Moradabad office celebrated the victory of Hindustan, which emerged All India No. 2 (after Dainik Jagran and ahead of Dainik Bhaskar) in the latest IRS Survey Report. Yogendra Singh, Unit Head and Manish Mishra, Senior Resident Editor cut a cake in the presence of all the employees.

Navgrah Pooja - AgraA positive atmosphere in and around the office premises is critical to happiness and success, so a Grah Shanti Pooja was performed on Makar Sankranti, January 14, 2014 by Pushpender Kumar Sharma, Senior Resident Editor and Neeraj Shukla, Unit Head. Holy sacrament in the form of sweets and fruits was distributed to all.

Republic Day Slogan Contest - AgraTo celebrate Republic Day, a slogan writing contest was held on January 24, 2014. Pushpender Kumar Sharma,

Senior Resident Editor and Neeraj Shukla, Unit Head rewarded Dharmendra Dixit,

Stringer (first prize) and Narayan Dutt Parashar, Sub Editor (second prize).

Ravi Shankar SinghAGM, HR, HMVL, Meerut

Celebrations Galore UTTAR PRADESH

HT news

IRS results celebration - Moradabad Navgrah Pooja - Agra

Top: Republic Day Slogan Writing Contest - January 24, 2014 - First Prize - Dharmendra Dixit

Right: Republic Day Slogan Writing Contest - January 24, 2014 - Second Prize - Narayan Dutt Parashar

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In order to monitor and control the quality of our

newsprint, HT established a Newsprint Laboratory at its Greater Noida Plant in April 2013. The key objective of setting up this lab was to keep a close watch on the quality of incoming newsprint, provide feedback to suppliers, and work on improving material quality. HT regularly procures large quantities of newsprint, and therefore the lab has helped in developing awareness regarding quality of newsprint amongst various stakeholders.

The lab is equipped with capabilities to test newsprint on several quality parameters.

Sudeep BanerjeeSenior Manager, HR

HTML, Greater Noida

A gesture of unparalleled kindness was exhibited by

our colleagues who came across a very poor child fighting for his life at BHU Hospital.The doctor gave him only 3-4 hours to live. No one from the child’s family was willing to donate blood. Sanjeet Kumar Singh donated his own blood and Lok Nath

Singh contributed towards the treatment cost. Both bought clothes for the child. The child survived and is now steadily recovering.

Our employees were honoured during the Monthly Town Hall. Unit Head and Resident Editor announced blood donation camps at the office in which almost all employees participated.

Lok Nath SinghManager, HR, HTML, Varanasi

KeepingHumanity Alive

Hope of Humanity

VARANASI

Between Us | april 2014 | 33

GREATER NOIDA PRESS

Focus on Quality

Top: Newsprint labAbove: Anjan Mazumdar (Left), AVP, Quality, Safety & Environment with Lalit Mohan Choube, Manager, Quality Control

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The ProgramA team of 45 people from Media Marketing and other related functions attended a 2-day offsite on November 22-23, 2013 at Kikar Lodge Forest Resort near Chandigarh. The offsite was conducted to train and motivate the participants on team building, cre-ative thinking, and planning ahead.

A total of six sessions on business development and future planning were conducted by senior leaders from Delhi such as Venky Venkatesh, Vishal Chaddha, Neeraja Chawla, Amitava Sengupta and others. The leaders from Chandigarh, Sanjay Hazari and Shobhit Kumar, ensured good interaction between team members from different locations, a good learning experience for

everyone, and a positive ambience for the team.

The SessionsA very motivating and engaging trainer conducted interactive sessions with team building exercises and games. The entire second day was dedicated to motivating the team to plan for the future and achieve the goals they set for themselves. The

leaders ensured that each participant left from the program with a positive frame of mind.

Several fun activities such as a live DJ playing the famous IPL bugle, cheering and applauding with whistles and party poppers, etc. were planned in between sessions to break the monotony and keep the spirits up. All the participants thoroughly enjoyed the two-day offsite, that

concluded with a grand party and with rewards to deserving individuals and teams who had worked hard and achieved superlative results.

Vivek SharmaSenior Manager, Media

MarketingHTML, Mohali

Media Marketing Offsite

34 | april 2014 | Between Us

HT news

PUNJAB

7

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Between Us | april 2014 | 35

6

5

2

3

4

1. The cheerful and motivated team

2. Shobhit Kumar, General Manager, Media Marketing signing the 'Change the Game' board

3. Sanjay Hazari (2nd from Left) and other team leaders cutting a cake signifying stretched targets for themselves

4. We work hard ... and party harder!

5. The involved participants

6. Team building exercises for creative thinking

7. Winners, all!

1

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HT news

36 | april 2014 | Between Us

The best minds of the education sector in Rajasthan got together

at the HT Campus Conclave on the subject "Excellence in Education”. The experts analysed various factors that have led to growth of the sector in Rajasthan and discussed the impending issues that impede development of education in the state. ‘Rajasthan: An Emerging Education Hub’, a book on the emerging education sector in Rajasthan was also launched by Education Minister, Kalicharan Saraf, on the occasion.

Speaking at the event, Saraf said that the state government is committed to making Rajasthan a destination for education. He emphasised that events like the HT Campus Conclave

represent a forum that can be used to chart out strategies in consultation with industry people to make education policies more effective.

“The development in any state depends on its level of education. The contribution of the private sector is also equally important to provide quality education and for making Rajasthan a hub of education, the

state government is promoting private investments in the sector,” Saraf said.

The panel for discussion at the Conclave included eminent academicians and industry experts, and the discussion was moderated by senior journalist, Srinand Jha. On this occasion, Akshay Sonthalia, Channel Sales Partner, Google India, spoke about digital marketing and how this space is affecting education. “By 2014 India will become the world’s second largest internet user population and 75% of them are aged below 34 years. Therefore digital marketing is one of the most important tools for

educational institutes to reach their clientele,” he said during his

presentation on digital marketing.Prof. NS Vyas said that Rajasthan

has great potential to become an education hub but challenges are equally great. “Paucity of faculty, outdated curriculum

and low level of research activities are a few areas where

Excellence in EducationHT Campus ConClave

Eminent dignitaries at the Conclave

Page 36: Watch out! ht is Winning in MuMbai! · Savour the sweet taste of success in Aamchi Mumbai 12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth 40 RAjDHANI

A Health Check Camp facilitated by Shivalik Hospital was organised at

Noida office on January 24-25, 2014. A dentist and a general physician visited the office for consultation. 130 employees benefited from the Camp.

David LivingstoneDeputy Manager, HR, HTML, Noida

Between Us | april 2014 | 37

Rajasthan has to make progress. A number of centres of excellence and more autonomy are needed to the sector for growing,” Vyas said.

Prof. Arya Kumar stressed on the need for inculcating values and ethics in students through the education system. “Yesterday’s curriculum cannot prepare our students for the future. Institutes develop great minds, and the greatest input required by the education sector is faculty development programs. Besides infrastructure development, the greatest challenge before the industry is integration with the needs of the sector,” he said.

Prof. Aditya Shastri explained the five-fold education system being followed at Banasthali Vidyapeeth for holistic development of young minds. “We should be clear in our objective of education, i.e. personality development. The quality of education is going to be a key factor in the future and we need to think big and think different,” he said.

Dr. Sandeep Sancheti, Vice Chancellor, Manipal University, Jaipur stressed that the problem of quantity in the education sector has

been addressed, but quality is now a major concern. “Consolidation of the education sector is the key. Rajasthan has location advantage as it is located near Delhi and also has an excellent law and order situation. We need to be sure what we want to achieve by 2020. Autonomy is another aspect which has to be looked into,” he said.

Anand Singhal, Vice Chairman, CII, stressed that the industry is clamouring for employable manpower. “40% of the Delhi-Mumbai Industrial Corridor (DMIC) runs through Rajasthan and the industry needs skilled labour. The problem here is that industry and academia are not working together and

we also lack research labs to promote innovation,” he said.

The Conclave concluded with the felicitation of key institutions such as Malviya National Institute of Technology, Manipal University (Jaipur), Banasthali Vidyapith, Birla Institute of Technology and Science (Pilani) for their contribution to the education sector in the state.

Kriti JainExecutive, HR, HTML, Jaipur

Oral Health Checkup

Consultation and Checkup

General Health Checkup

HEALTH CHECK CAMP

NOIDA

Guests at the Conclave

Page 37: Watch out! ht is Winning in MuMbai! · Savour the sweet taste of success in Aamchi Mumbai 12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth 40 RAjDHANI

Sonal Kalra, Editor, HT City, was conferred the Art Karat 2014 Award for Excellence in Art and

Lifestyle Journalism in a glittering ceremony on Wednesday, 19 February, 2014. She received the award from renowned spiritual scholar Dr Shrivatsa Goswami and the founder of the Art Karat Foundation, Ash Modi. Every year, the Foundation salutes eminent personalities who have contributed to the nation in their respective fields, by rewarding them with the Art Karat Award for Excellence.

The other prolific recipients of the Award this year included authors William Darlymple, Kathak exponent Birju Maharaj, singer Shubha Mudgal, food critic Vir Sanghvi and artist Sanjay Bhattacharya.

The HT family is proud of Sonal once again for continuing both her unrelenting winning streak and her unwavering commitment to excellence at work.

Congratulations Sonal!

38 | ApriL 2014 | Between Us

A 24-KARAT WIN!"Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do."

HT news

new delhi

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Studymate CeNtRePatel Nagar, March 7

Women’s Day

Women’s Week CelebrationsCelebrating the elegance of womanhood and the beautiful women who make working at HT joyful and fun

1. The eminent panelists with Sonal Kalra, Editor, HT City, at a discussion on the significance of Women's Day (L-R : Sonal Kalra, Aparna Dutt Sharma, Shivani Wazir Pasrich, Jaspinder Narula, Papa CJ)

2. A fun makeover by VLCC experts

3. Audience interacting with the panelists

4. Tips on skincare by VLCC experts

5. An exciting session on mocktail and salad making by expert chefs from Taj Vivanta

Ht HouSe

Fever Lounge, March 4-71

2

3

4

5

BetweeN uS | aPriL 2014 | 39

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Between Awards issu 28.qxd 02-Mar-14 4:33 PM Page 2

Page 48: Watch out! ht is Winning in MuMbai! · Savour the sweet taste of success in Aamchi Mumbai 12 THE ExPANSION Of STUDyMATE Explore the exciting journey of Studymate’s growth 40 RAjDHANI

fun zone

Across 1. Salad ingredient7. Voting groups12. Hole in the head14. Info about one's education

and work history16. Rice cooked in broth17. Irate 18. Sightseeing excursions19. The "L" of XXL21. "Dear old" guy22. ".. – or ___!" 23. Fast talk 24. Flimsy, as an excuse25. "Comprende?" 26. Certain print27. Molecule containing two

identical simpler molecules28. Bar offering29. Men in Spain30. Manned artificial satellites

(2 words)33. Low, indistinct, continuous

sound34. Laugh-a-minute folks

35. Ishmael's people36. Get a wife37. Impede, with "down"40. Ancient Andean 41. Rice ___42. Honey 43. "Welcome" site44. Library device 45. Poisonous substance in a

snake bite46. Territory ruled by an Islamic

chieftain48. Run50. Without doubt51. Associate52. Botherer53. "The English Patient" setting

Down 1. Rich cakes, in Austria2. Brooks Robinson, eg.3. Treat badly 4. Prior to, old-style5. Small songbirds6. Columbus Day mo.

crYPTIc crossworD

crYPTIc crossworD soluTIon

7. "That's it!" 8. Balcony section9. "___ to Billie Joe" 10. Indian herb having aromatic

seeds 11. Soft-shell clams13. Crude stone artifacts14. Trash hauler15. Venomous Old World

snakes20. Westerly wind above the

tropical prevailing wind23. ___-guided 24. A floor covering (shortened,

plural)26. Slimy protective secretion27. Pan, eg.

28. Brazilian dance29. Alibi30. Called by a family identifier,

such as Smith 31. "___ makes perfect"32. Delivery by parachute33. Injured36. Bred 37. ___ split38. ___ dictum39. Family subdivisions 41. Eucharistic plate42. Space for a ship to dock44. Carpenter's groove 45. Actress Miles47. Backboard attachment49. ___ de deux

56 | april 2014 | Between Us