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ProspectusMaster Franchise
Experts in Borehole drilling
Borehole drilling is Big Business
…Now is the time to join the Experts
If you have a passion for sales and for people, join the winning team ofexperts and be a success by owning a WaterWiz Master franchise.
…we are looking for new master franchisees that are dynamic, positively minded,
go-getter-type people with a great sense of business ethics, who place a high
value on social development and will be willing to join a structured franchise
system with WaterWiz in their country.
About WaterWiz
Audie Steel & Engineering is a small manufacturing
business that is situated in Limpopo, South-Africa. Their
focus is to manufacture drill rigs for contractors who do
blast hole drilling as well as water well drilling rigs. The
rigs are usually truck mounted but they have started
with a range of trailer and tractor mounted drill rigs.
These rigs are for DTH and mud rotary operation. Audie Steel & Engineering is a
young company with a dynamic team that is open to new ideas. They are
registered builders at the dept. of transport in South-Africa. Audie Steel &
Engineering trading as WaterWiz franchisor has found a gap in the market and
realized the best way to get a dedicated water drilling operation countrywide and
in the whole of Africa would be to set it up as a franchise. Audie Steel &
Engineering want to expand to the rest of Africa by making master franchises
available for each country. The master franchisor will then set up a franchise
organization in their country.
Southern Africa's water resources are "dwindling" due to poor use of land in the
region, according to a recent report by the Southern African DevelopmentCommunity (SADC). Overgrazing and deforestation coupled with droughts have
caused water shortages. The global weather phenomenon El Nino also has had
adverse effects in SADC countries. For example, El Nino caused droughts in
Zambia and Zimbabwe but caused floods in Mozambique and Malawi. According
to the report, South Africa and Botswana were among the countries that
"escaped the devastating impact of drought."
The SADC report recommended that all member countries take up an "integrated
development and management" system to deal with water resources. This would
include "revisiting issues" such sharing trans-boundary water resources,
particularly along the Zambezi river system, and equitable allocation of water.
According to the Department of Water Affairs, agriculture used 54 percent of the
nation's water in 2007, while urban and domestic use stood at 11 percent, mining
and industry at 8 percent, forestry at 8 percent, and the environment at 19
percent.
Groundwater can play an extremely important role in this respect, particularly in
delivering water to dispersed rural communities. As a reliable and relatively
accessible resource, it is particularly appropriate in arid areas that are prone to
drought and where the surface waters dry up for months at a time. For example,
they estimate the potential of groundwater for domestic use in the Eastern Cape
as over 80%, in comparison to a present estimated use of 25% across all
communities. If present trends in water supply statistics continue, we can expect
to see widespread reliance on groundwater in the years ahead.
South Africa is not alone in its realisation of the value of groundwater. There is
growing international recognition that groundwater is a fundamental component
of freshwater resources. Groundwater is increasingly used to supplement surface
water where supplies are unreliable. It is often safer to drink untreated. It may,
therefore, be regarded as a key factor in local development and poverty
alleviation.
The master franchisee will set up a complete franchise system in their own
country and develop their own area selection for franchisee sales. This is great to
expand a working system into the rest of Africa. Are you ready to take on this
challenge?
The advantage that a master franchise will have is that it will be classified as a
manufacturing plant. Many of the African countries will fund these ventures and
specifically if the company focuses on water drilling which alleviates water
shortages. The master franchise will have to set up a manufacturing plant that
would do all the assemblies of the drills. The master franchise will not be limited
to assembling drill machinery for the franchisees but also assemble drill
machinery for all other industries including mining. This will create a lucrative
income. The master franchise will be able to play a vital role in their local
economy.
The income stream will be from four areas:
1. Franchise fee
2. Royalty or management fee.
3. Sale of equipment and drill machinery to the franchisees.
4. Assembly of other drill equipment and accessories.
Our Service
Drilling has over the years developed to a highly specialized and technical
activity. Drilling with jumper rigs as in the olden days rarely takes place and most
of the boreholes drilled are drilled with
the air percussion technique. This
technique is fast and efficient. However,
when drilling a borehole for groundwater
abstraction purposes, drilling becomes
much more than just making a hole in
the ground.
For many people drilling is only the
activity above the ground that they can
see and observe. A water borehole is
however a specially engineered hole in
the ground, making provision for water
to flow into this hole and allowing for a
pump to be installed inside the hole to
allow abstraction of water. Part of this
engineered design is to prevent the
surrounding geological formations to
collapse and closing the borehole. This
could mean cost and energy to re-drill
or clean the hole to be able to use it
again. The task of the Driller is to drill
and construct a borehole, not to get
water. This task should be left to the
scientist dealing with the nature and
study of the geological formations.
None can however operate in isolation
and it important to see the actions of the
scientist and driller as a team effort.
There are very few people that take
time to consider how the drillers
manage to keep a vertical borehole, which went through sand and hard rock,
open until the casing is installed. How does one manage to remove the drilled
pieces of rock from deep below the surface? Skill is needed to guide and control
a water well drill as it penetrates sand, gravel, clay and solid rock formations
underground. The drill rods are quite heavy and can weigh several tons; if the
drill pushes too hard or turns too fast, the drill bit will wear out too fast; if it does
not push hard enough, it won’t penetrate. Quite often several rock layers are
encountered in a single borehole, each requiring different drilling pressures and
speeds. When water is encountered the drilling becomes even more complicated
and the driller needs to understand exactly what forces need to deal with to
further penetrate.
Two methods are typically used in South Africa for the drilling of water boreholes,
these being the (mud) rotary and air percussion methods. A third method the
cable tool method used to be quite popular, but due to the time it takes to drill a
hole with this technique it is not quite as popular any more. There are other
methods, and combinations of methods, but these are the most common. Most
home wells are drilled to 6 or 8 inches in diameter. Municipal or irrigation wells
are likely to be drilled at larger diameters, sometimes as much as 24 inches or
more.
The (mud) rotary technique.
In rotary drilling, a drill bit is attached to a length of connected drill pipe. The drill
bit will be made of tough metals such as tungsten, and as the drill is rotated the
bit grind up the rock. The drill fluids (sometimes referred to as drilling mud) are
circulated through the drill string into the borehole and back to the surface and
carries (flush) the broken pieces (cuttings) upwards and out of the hole. This fluid
also serves as a formation stabilizer preventing possible cave-in of unstable
sands or crumbly rock before the well casing or well screen is installed.
Furthermore this fluid acts as drill bit lubricant. As the drill intersects water
bearing rock formations water will flow into the hole. Drillers on site will carefully
monitor the depth of water “strikes” and keep a note of the formations in which
they occur.
Air percussion technique
This technique utilizes compressed air to operate a down-hole air hammer on the
end of the drill string that helps to break up the rock formation. This technique is
currently the most commonly used technique in Southern Africa and many
successful boreholes have been drilled applying this technique. The compressed
air that is used to operate the down-hole air hammer also blows the crushed rock
fragments out of the hole to the surface along with any water that flows into the
hole during drilling. This has many times lead to the believe that This is of course
not (**always) true as it is the compressed air that forces the water out of the
borehole and not necessarily the relief of water pressure that allows water to
freely flow on the surface. (** Artesian wells do exist where after completion of
drilling, water carry on flowing on the surface s specific application.
Costs
The cost of a borehole can be significantly influenced by the applied design as
well as the difficulty to construct a borehole in a specific geological formation.
Many times people try to save on costs and therefore they will budget for the
drilling of a borehole, but not for the casing of a complete hole. Installation of
casing, which might in the short term seem costly, will almost always pay off in
the long run. This casing will allow for the borehole to stay open for years after
completion, and correctly installed it will also assist in keeping the borehole clean
and free of material that could damage your borehole pump.
A question of quality: - As the water crisis in Africa expands the focus
becomes more specialized on other water supply specialties. This expansion has
created an enormous opportunity in borehole drilling.
In touch with the future: - Borehole drilling is the most effective way to
access free water and alleviate the water crisis currently experienced in Africa.
Our mission
WaterWiz can reach out to areas that most need water as part of the social
responsibility to give people in all communities the opportunity to grow
economically with having access to water and compete in this increasingly
globalized environment economically. This will be achieved by expanding the
franchises to the rest of Africa .
Our Values
� Respect – We value people and seek to understand and appreciate each
person’s contribution. We seek to build high trust relationships.
� Integrity – We honor our commitments to others. We are ethical, honest
and fair in our business affairs.
� Communication – We share useful information timely, openly, and
honestly. We listen attentively and consider all points of view.
� Teamwork – We collaborate with and are accountable to one another. We
strive to achieve the most for the collective good of all.
� Action – We take action, meet challenges, and find solutions. We are
creative and innovative.
� Service – We honor our customers and franchisees by providing timely,
accurate, and complete service and support. We strive to exceed their
expectations and create opportunities for success.
� Growth – We continually learn and improve ourselves to ensure greater
opportunities, successes, and rewards for the entire WaterWiz network.
We will grow and strengthen our brand presence domestically through
planned strategies that ensure success for our franchisees and our brand.
� Well-being – We contribute to the spiritual and physical well-being of
others.
WaterWiz Drillers cc
is in the process of applying for membership
THE FRANCHISE ASSOCIATION of SA
WaterWiz MD and Operations Manager - Cornelius Petrus Wilhelmus Audie
Employment History
Period of Employment
and CompanyPosition and Key Performance Areas
1987-1991Veterinary Laboratory
Lab assistant – testing of specimens, preparing
cultures, drawing blood and general handyman
1991 – 1994Self Employed
Rhino Steel & Fencing
Vision Panel Beaters
1994 – 1996
Norware
Sales manager – generate new revenues of
income, control sales reps
1996 – 2007
Self Employed – CSS &
Nelo
Computer Solution Services – hardware sales,
installation, business solutions, programming in
Delphi, training. Developed Nelo point-of-sale
software and established Nelo as a company – still
running currently
1999 – current
Self Employed – Audie
Steel & Engineering
Began Audie Staalwerke – steel manufacturing
business which developed into Audie Steel &
Engineering which specializes in manufacturing
Period of Employmentand Company
Position and Key Performance Areas
drilling rigs.
Qualified design engineer
Education
Year of Study and Institution Course of Study and Major Subjects
SecondaryEngineering – Science, Geography, Maths
TERTIARYNECSASoftline
BorlandMecad Systems
NECSA Electronics Diploma
Pastel Certified Installer
Delphi Programmer
Solid Works Designer
Accounting and Marketing Manager- Chéron Marlene Audie
Employment History
Period of Employmentand Company
Position and Key Performance Areas
1984-1986
Woolworths CenturionStarted as a part time cashier and was promoted to part
time student management within a few months
1987-1988VerwoerdburgJewellers
Part time sales consultant
1988-1989
Mega Paints Valhalla
Part time sales consultant & admin lady
Period of Employmentand Company
Position and Key Performance Areas
1989-1992
MINK Photography
Part time credit & stock controller
1992 - 1993
Silver Lakes Golf Estate
Bookkeeper
1993 – 1994
ACE Construction
Bookkeeper
1994 – 1995
Clearline
Manager of the purchasing department
1995 - 1996
Bircraft
Bookkeeper
1996 - 2007
Computer Solution
Services
Started my own company, partnered with my husband
and built this business in Limpopo to top 20 Pastel
Accounting software resellers and top 3 Pastel Payroll
software resellers in SA
2007 - current
Audie Steel &
Engineering
Financial and marketing manager
Education
Year of Study and Institution Course of Study and Major Subjects
Secondary Administrative – Accounting, Maths, Business
Economics
TERTIARYSoftline Pastel Train the Trainer
Payroll Administrator
Pastel Payroll Certified Installer
Pastel Partner Certified Installer
Pastel Evolution Certified Installer
Year of Study and Institution Course of Study and Major Subjects
Authorized Trainer for Payroll, Partner &
Evolution
Unique selling point
Groundwater can play an extremely important role in relieving water shortages,
particularly in delivering water to dispersed rural communities. As a reliable and
relatively accessible resource, it is particularly appropriate in arid areas that are
prone to drought and where the surface waters dry up for months at a time.
The heads of the WaterWiz franchise agreement is:
� 5 Years with the option to renew after five years
� Setting up costs: R 2 146 100.00 (excluding VAT) which includes the
franchise fee.
� Master Franchise fee R 1 000 000.00 (excluding VAT) which is included in
the above set up costs
� Owner operated
Total Set-up costs: - R 2 146 100.00 (Excluding VAT)Master Franchise Fee: - R 1 000 000.00 (Excluding VAT) included in
set up costs.
The total set up cost provides you with a complete turnkey operation. The set up
costs includes the franchise fee. The franchise fee is a once of payment for each
franchisee that is opened. It secures the rights to operate a franchise, using the
WaterWiz trademarks and business systems. This fee is included in the set up
costs. This includes training for 30 days.
Management and marketing franchise fee:-
Management Fee: - 25 % of the Franchise fees Monthly with escalation of
10% per annum.
Marketing Fee: - 25 % of the Franchise fees Monthly with escalation of
10% per annum.
Franchise Fees: - 25% of the franchise fee of new franchisees in their
country
Transportation
Each new Franchisee will purchase a new, fully branded vehicle. The vehicle will
come with a 150 000km or 5 year service plan, which will be financed with the
vehicle over 60 months. A very favorable corporate discount has been
negotiated with Toyota and Sign-a-Rama will assist the Franchisee with the
wrapping of the vehicle at the Franchisees’ cost.
This vehicle will serve important functions, which will benefit the franchisee.
Advertising: The beautifully wrapped vehicle acts as an eye catching, moving
billboard for the franchisee, as the vehicle will have the individual franchisee’s
contact details on it.
WaterWiz’s marketing Ethos
WaterWiz conducts marketing and advertising activities which are funded by a
central marketing fund from monies collected from the advertising levy
appropriated to all franchisees.
We will advise on any local marketing. Appropriate mediums and advertorials in
relevant consumer and trade magazines are generally used with a combination
of shows and press advertising. Joint promotions and direct mail will be
encouraged to convey WaterWiz message to a defined market.
The direct selling concept is the very core to WaterWiz’s mode of operation.
Each franchise operates independently, marketing and selling the services to the
consumer.
Training
WaterWiz offer an intensive in-house training Course for franchisees and
managers for 30 days followed by on-the-job training on one or more sites. Other
training courses are also available at various times during the year and will be
run on an ongoing basis.
Franchisee profile
n A peoples person who is able to work with the public and professionals
and have a pleasant positive, and caring nature
n Must have good selling and marketing skillsn Self motivated and organized person who wants to succeed and be
prepared to work as part of the team
n Financially and ethically sound person who is genuine with customers and
applicants.
n Know, understand and implement WaterWiz policies and procedures
n Be familiar with the company’s mission statement, pledge and fee
structures
n Always maintain good relations and practice sound ethics.
n Maintain utmost confidentiality of company procedures, candidate and
client details.
Current Franchisees
WaterWiz Mokopane
Benefits of being a WaterWiz Franchisee
1. You immediately become part of a going concern
2. You start your business step by step with the support, expertise and
know how of the WaterWiz management team.
3. You have the WaterWiz brand name which is readily accepted by
customers and potential customers.
4. You benefit from continuing guidance and management support
5. You are equipped with marketing and sales support and administrative
procedures to ensure maximum result s
6. You benefit from the constant interplay of new ideas resulting franchisee
interaction.
7. You receive the benefits of co-operative national advertising.
WaterWiz recipe for success
1. Top class customer service in a pleasant atmosphere.
2. Smart work of excellent quality boreholes.
3. Competent management and personnel.
4. Well planned and organized business management.
5. Tight control of staff, administration and finances.
6. Never taking unfair advantages of clients, but conducting business in a
fair and ethical manner.
7. To maintain excellent payment record with all suppliers, landlords and
other creditors.
8. Brilliant expertise in sales and marketing.
What you get for your investment:
1. Assistance with the start-up program and identification of needs.
2. Advertising material templates.
3. Assistance with joining specified suppliers.
4. Training and continued follow up training.
5. Proven marketing and sales strategies.
6. Advice and assistants.
7. Annual conference held in the beginning of each year where all
franchisees will be present.
8. Once the franchise agreement has been signed and the franchise fee has
been paid, on the job training and start-up assistance will be provided.
9. Franchise operations manual.
10. Opening stock and equipment.
What we expect of you:
1. A commitment and determination to succeed.
2. Hard work and dedication to do the task.
3. Hands on Management.
4. Loyalty to WaterWiz ideals and objectives
5. A consistent standard of service in the areas of service range, customer
relations and efficient service.
6. Compliance with the franchise agreement.
Where are we looking for Franchisees?
Borehole drilling is Big Business!…Now is the time to join the Experts – WaterWiz.
We invite you to join our winning team and become part of our successstory by starting your own WaterWiz Master franchise. You will be backedand supported by the management and dedicated staff of WaterWiz.
Call Cheron Audie now onCellular 082 788 9978 or Tel 051 491 5553
Fax 086 509 0133Physical address
Plot 2, Planknek, Mokopane. 0601PO Box 4698, Mokopane. 0600
Thank you for your time. If you wish to receive further information regarding this
Master franchise Concept, please complete the Confidentiality Agreement below
and fax back to the number above.
Algeria Gabon Mauritius Sudan
Angola Ghana Morocco Tanzania
Botswana Guinea Mozambique Zambia
Chad Kenya Namibia Zimbabwe
DR Congo Libya Niger
Egypt Madagascar Nigeria
Ethiopia Mauritania Somalia
Confidentiality Agreement
I, ………………………………………………………………………………………….
ID Number………………………
of……………………………………………………………………………………………
………………………………………..
acknowledge that I am looking into the possibility of purchasing a WaterWiz
master franchise from WaterWiz. Confidential information will be made available
to me. I agree for a period of two years from the date of signature that I shall
neither directly or indirectly, nor through family, a Company or Close corporation,
participate or have any interest in the carrying on of business in competition with
WaterWiz operation, anywhere.
The parties hereto acknowledge that the aforesaid restraint of trade is just and
reasonable, both as to period and areas. I will also not disclose any confidential
information regarding the affairs of WaterWiz to any other party.
Prospective Purchaser: __________________________
As Witnesses 1.___________________________
2___________________________
Date __________________________
WaterWiz __________________________
As Witnesses 1.___________________________
2___________________________
Date __________________________