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Business Performance
Customer
Experience
Streamline & Improve Processes
Optimise IT
Foundationaldigital Capabilities
Complete digital transformation
Extend business ecosystem
Apply CognitiveAnalytics
OptimiseCustomer
Engagement
§ Reach § Connectivity
Cognitive
Digital
Physical
§ Knowledge§ Relationship Platform
§ Efficiency§ Accuracy
IBM Cognitive Solutions, Dec 2015
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Omni Channel!
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• Experiments on integrating Watson with Aldebaran NAO robots (http://www.aldebaran.com/en)
• Anthropomorphic animation
• Vocal/auditory interactions
• Responses augmented with anatomical gesturing to punctuate key points
Deeper Engagement
Hilton Hotel and IBM Watson teamed up to pilot a smart robot, dubbed Connie, that will act as a hotel concierge, answering guests' questions and learning as it works.
Connie is designed to interact with hotel guests and answer questions about hotel amenities, local attractions and dining options.
https://www.youtube.com/watch?v=c91UwLDipkU
Case: Securities Assessment
Need Quickly complete first level due diligence of mortgage backed securities
Solution Watson Explorer performs fact checks and populates a due diligence spreadsheet
Benefits $20M estimated revenue benefit over 5 years
Case: Auditing of Credit Ratings
Need Efficiently assess the validity of a client bank’s credit rating system
Solution Watson Explorer suggests risk ratings for a our client’s customers entire loan portfolio, allowing specialists to focus on outliers
Benefits Up to $385M estimated revenue benefit
Client data from
cloud and
enterprise
systems
News highlighted
with Watson
Relationship
Extraction service Account holdings
from systems of
record
Customer e-mails
from corporate email
system
Client notes from
CRM
Recommendations
and alerts based on
structured and
unstructured content
User’s search can
be submitted to
Watson Developer
Cloud services
simultaneously
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Watson at work in the world.
Watson at work in the world.
Scale Expertise
Watson for Oncology is trained by the best doctors and can also read medical notes, MRIs and scientific research.
Results: Doctors from BumrungradInternational Hospital use Watson to bring the world’s best expertise to 1M+ patients in S.E. Asia.
29
30
Change Operations
A retailer improved supply chain demand forecasting by combining in-store data with data from unstructured sources outside their firewall, such as Twitter sentiment, local events and weather patterns. This allowed Watson to then understand, predict and act upon behavior that would previously have seemed random.
Results: After using Watson in their supply chain, the retailer reduced demand-forecasting errors by 50%.
A Retailer
Scale Expertise – Educating Children
“C” is for cognitive learningIBM and Sesame Street collaborate to create the next generation of tailored learning tools. This new technology venture combines Sesame Street’s expertise in education and storytelling with IBM Watson technologies.
Beginning the cognitive journey
Three key phases
» Define use cases & user personas
» Develop benefits model
» Map out cognitive journey
» Rank on: Ease of Deployment.
Urgency. Business Value
» Should we start quick with a 360°
view for an agent or go with a “
Shopping Advisor”? Both?
Design Cognitive
Journey
1
» Collect what Watson will know
» Help Watson Understand
» Set up interfaces. Web/App/Robot/…
» For 360° view – configure index and 360°
view screen for user.
Execute Designed
Journey
2
» GO LIVE!
» Scale to the next Use
case
Deploy & Scale
3
