WAYFINDING SIGNAGE STRATEGY

Committee of the Whole March 12, 2013

OVERVIEW Stakeholders

Background

Tourism Kelowna Meetings

What makes a good wayfinding signage strategy?

What should be signed in Peachland?

Maps

Sign design

Sign examples (Okanagan signage and metal sign standards)

Costs and Distribution

Chamber of Commerce Meeting (February 28, 2013)

Recommendations and Budget allocation.

Project Timeline

STAKEHOLDERS

Wayfinding Signage Program

MOTI

District Council

Peachland Chamber and EDC

Tourism Kelowna

Bylaw Enforcement

Individual Business

BACKGROUND 2007 – Sign Bylaw Review and Update

Sign Survey – all business and random citizen sample

consultation with stakeholders – MOTI, developers, real estate

agent, chamber representative and citizen representative

Attended Chamber of Commerce Annual General Meeting

Reviewed other municipal bylaws in B.C.

Researched sign permit history

BACKGROUND Results / Findings and Concerns

Illegal signage in Peachland very problematic (Trepanier and Hwy 97

seen as a blight) – complaints found to exist as far back as 1985.

Signage is acceptable if it is of a high quality and aesthetically pleasing

Roof top signage problematic

Businesses expressed need for wayfinding signage strategy

Billboards not acceptable

Old Sign Bylaw Repealed and New Bylaw Adopted by

Council in 2007

BACKGROUND Trepanier Bench Road Gateway Sign Pilot Project

Negotiations with developer for the sign installation

Developer paid all costs of materials and installation

Upon completion the sign became a District asset

Wayfinding Signage Strategy (2007-2011)

No District budget for such a program

Chamber of Commerce must lead and drive process

District support in administration and maintenance

Branding Study to provide standardized marketing

BACKGROUND Wayfinding Signage Strategy (2012-2013)

Staff directed by Council to develop a strategy.

Program to be in place by May 1, 2013

Program to be developed, installed, administered and maintained by

the District.

Costs of the signage and installation to be borne by individual

business users.

BACKGROUND CHART

TOURISM KELOWNA MEETING S - REGIONAL COLLABORATION

Tourism Kelowna driving a Regional approach

Staff from municipalities throughout Central Okanagan participate

MOTI – to adopt new signage program in 2013 (a move away from

individual signage to international signage)

Group agreed that keeping international signage standard very important

for tourism in the region (maintain MOTI standard)

District of Peachland to develop program before majority of the participating

municipalities (keep group including MOTI informed of progress)

MOTI SIGN STANDARD (EXAMPLES)

WHAT MAKES A GOOD WAYFINDING SIGNAGE PROGRAM?

Consistent messaging – international symbols (MOTI designated)

Only key attractions, industries and destinations should be accommodated

Wayfinding is meant to provide direction not advertisement for business.

Gateway signage in major corridors in conjunction with wayfinding (where

appropriate and where ROW may be provided for safe use)

Consideration of design and materials – low maintenance preferred

Reflective signage important

Safety consideration in placement of signage

All signage leading to a business will use international signage. The last

sign directing to the actual business can have the business name.

WHAT SHOULD BE SIGNED IN PEACHLAND?

Some major home occupations (only those that meet

MOTI designation for signage to provide consistency).

B&B’s

Tourist attractions

Wineries

Industrial

MOTI has not released their new program. It is expected in

2013.

MAP – ALL BUSINESS

MAP – WAYFINDING BUSINESS

SIGN DESIGN

Custom Signage can be very expensive (cost

prohibitive – can be over $1000.00 each)

Best most cost effective option = standard

metal signage (cost, maintenance and

reflective).

More than likely the reason for it’s extensive

use throughout the Okanagan

METAL SIGN EXAMPLES (Okanagan)

SIGN EXAMPLES (Lake Country )

SIGN STANDARD (metal styles)

COSTS AND DISTRIBUTION

Two Program Streams

Base Program and Extended Program

Base Program

To promote quick implementation a standard cost has been estimated

based on medium uptake.

This cost will cover all signage along main corridors (Princeton Ave.,

Ponderosa Dr., and Trepanier Bench Rd.)

The majority of businesses are along these corridors

Extended Program

Those businesses that may require additional signage because they are

outside of the major corridors will need to pay the additional cost

associated with signing to their location.

This is a minority of businesses in Peachland

Upon a request for this additional signage the District will provide those

costs to the applicant.

MAP – POLES AND GATEWAY (BASE PROGRAM)

ESTIMATED COSTS

Sign Cost Estimates

3 Gateway Signs $ 2,047.50

7 Single pole signs $ 1,845.00

1 B&B Sign Plate bottom of 13th Street $ 26.00

2 arrow signs $ 26.00

SUB TOTAL $ 3,944.50

TOTAL with HST $ 4,417.84

TOTAL SIGN COST / ESTIMATED USERS = COST PER USER

$4,417.84 / 56 = $ 78.89

$4,417.84 / 40 = (STANDARDIZED COST ESTIMATE – MEDIUM UPTAKE) $ 110.45

$4,417.84/ 22 = $ 200.81

CHAMBER OF COMMERCE MEETING February 28, 2013

Presentation given to chamber representatives.

It was agreed that this was a good way to move forward.

It was noted that uptake may not happen all at once.

It was noted that the Chamber logo would be preferable

to the District logo on the gateway signs.

Consideration of signage for tourist destinations outside

of District boundary (see policy: Exemption).

SIGN EXA MPLE - GATEWAY

SIGN EXA MPLE - WAYFINDING POLES

RECOMMENDATIONS

Recommendation of the COTW February 12, 2013

“THAT the wayfinding sign budget for $10,000.00 be tabled until after the

staff meets with the Chamber of Commerce regarding wayfinding signs”.

COTW Report March 12, 2013 (under consideration)

THAT COTW recommend that Council approve the Wayfinding (Directory)

Signage Policy; and,

THAT COTW recommend that Council approve a recovery account (budget)

in the amount of $10,000.00 for program implementation; and,

THAT the Wayfinding Signage Program be initiated in 2013.

RECOVERY ACCOUNT (BUDGET - $10,000.00)

Can standardize a cost based on medium uptake to the

program.

With increased uptake of the program funds will be

recovered over time (if required).

Guarantees it is on the ground by May 1, 2013 (Timeline

for ordering may be met regardless of initial uptake to the

program).

TIMELINE

*Order received before May 1, 2013

*Installation by staff onto existing

poles (already installed)

*March 28th – Response from

business = assess order requirements and order signage

*Public Works begins installation of poles – in stock

*Packages sent to business (2 week response timeline

before order)

THANK YOU!

Dave Smith, MCIP, RPP (Director of Planning and Development Services)

dsmith@peachland.ca

Paul Dupuis, MCIP, RPP (Planning Technician)

pdupuis@peachland.ca

DISCUSSION / QUESTIONS?