WBIX RADIO AM1060 STATION

PROFILE

FLAGSHIP STATION FOR:INSTRUCTIONS TO MONEY RADIO

Format: Business/Financial News & Talk• Financial, Lifestyle & Business News• Full Stock Market Coverage• In-Depth Capital Markets•Key-Business-Financial-Political-

Guests• Ticker on the Tens-Market Alerts• Local/National/International News• Traffic-Weather-Sports

Power: 40,000 watts Days, 2,500 watts Nights

Launched: January 2001

Station Overview

Coverage

•Southern, NH•Eastern, MA•Northern, RI•40,000 Watts Day•2,500 Watts Night

• Award winning, talk format. Personality driven featuring credible, experienced, business and financial experts.

• Information partners: Dow Jones Reports, Boston Globe, Boston Herald,

CBS, Market Watch, NECN, Fox News, Metro Traffic, Etc.

Programming Lineup

www.wbix.com

• Age 52.4% A35-54 33.3% A55-65

• Gender - 58.6% Male• Education

46% College Grad 27% Advance Degree

• Occupation 39.9% Business Owner/Partner/Corp Officer 53.2 Banking/Finance/Stock Broker/Planners 14.4 Sales

• Income - 33.8% $75K+

Audience Profile

• 39% are Key Influencers in Business Decisions

• 14.6 % are Opinion Leaders Asked to Recommend Bank

• 47% have Liquid Assets $100+• 26.6% plan to Buy a Car/Van/Truck/Sport

Utility nest 12 months• 42.4 % plan to Remodel Home in next 12

months• 47.7 % own Power Boat• 43.9 % bank at Bank of America• 14.6 % bank at Sovereign

Consumers & Influencers

• Partnership with The Business Station AM 1060 WBIX and you can have:

On-air interview with key Announcer(s) Sponsorship of key business programming

features Sponsorship of WBIX “Ticker on the Tens” On-air and on-line announcements and

information distribution On air promotion merchandising the “Client

Credo”

WBIX Promotional Opportunities

About WBIXWBIX Business 1060 is THE business station in Boston delivering business content, for professionals and high end consumers, throughout the business day. Nearly five years old, our loyal audience continues to grow every day. We have penetrated the financial heart of New England and are well branded among Boston area business professionals.Client message will reach one of the region’s largest collections of business professionals, a group that responds well to both branding and Life style messages. Boston’s Business 1060, WBIX delivers:Active Consumers: WBIX listeners seek financial/business news and information. They work hard. They play hard. They live life to the fullest and they are actively listening. Thus your message is showcased in a truly front of mind commercial environment. High Caliber Consumers: WBIX listeners are nearly twice as likely as average to be in Executive Management & more than three times as likely to be company President or CEO. These consumers have discretionary income.Broad Range: WBIX’s 40,000 Watt Signal covers the entire Boston market & parts of NH, & RI.Foreground Format: WBIX is a foreground format, providing business and financial information listeners need, keeping them tuned-in through breaks so that the Client message will not be missed.Prime Day-Parts: WBIX broadcasts Business and Lifestyle Programming Mon – Sun

6a – 7p, capitalizing on prime business listening daytime hours.

WBIX Advertising Rates

On-air and on line Commercial Rate quoted on request

Banner Advertisements $350/month Rotation on the RIBN Business1060.com streaming audio page.

Includes link to advertiser web-site or jump-page.

. Call Dan Merrick Toll Free 1-877-735-2289 Ext. 704

See Rate Table Below for Current Rates for on air commercials on Instructions To Money Radio & RIBN