WC Marketing blok 2 week 4

Agenda

• 5031 ideas presentations

• 31 idea selection (indien nodig)

• Product concept worksheet

• Homework

One view of “product” development

Key product decisions

Homework• Finish off your product concept and be ready to

present it at the beginning of next week’s werkcollege– Important:

• Target group• What’s the problem/need/want/benefit• Why is your product better?• Product positioning• Game play / challenge

– Plus features that deliver this

• Sketches of important screens (min. home screen & 1 or 2 play screens) and cover