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SUMMER 2012 ISSUE 6 2012 CALENDAR August 3-5 Leadership Academy, Chicago 8-12 FR/WCR Convention, Orlando 14 Primary Election Day - Vote October 2 Deadline to Request presentation of PMN at National Convention 15 Local Chapter Elections must be Completed 31 Local & State Chapters dues changes to National for 2013 dues billing November 1 2013 Officer Reports for State & Local Chapters to National 7-12 NAR/WCR National Convention, Orlando 6 Presidential Election Day Vote December 1 Name of State Member of the Year Recipient due to National 2 Name of Entrepreneur of the Year Recipient due to National EVENTS, ARTICLES & INFORMATION FOR THE NEWSLETTER CONTACT: [email protected] Please submit articles by the 15 th of each month, in a Word document (if possible) and Arial font Hi, Women’s Council Friends, I enjoyed attending all of our District Forums this year and it was wonderful to see so many members attending not only their own District Forums but other District Forums as well. The education and knowledge shared at the Forums was phenomenal. Thank you all, for not only putting these forums on but, for attending and growing your business. What a great Convention we just shared. We were so blessed to have National President Bobbie Nelson with us. The education was in abundance, Thank You to all the Strategic Forum Steering Committees for all of the great education you provided. Congratulations to all our new Leadership for 2013 and Congratulations to all of the Award Winners which are listed below. I am so looking forward to seeing everyone in Orlando at the National Convention in November. If you haven’t registered yet please do so as soon as possible. Warm regards, Diane 2012 Florida State President

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Page 1: WCR Summer Edition Florida Communicator

SUMMER 2012 ISSUE 6

2012 CALENDAR

August 3-5 Leadership Academy, Chicago 8-12 FR/WCR Convention, Orlando 14 Primary Election Day - Vote

October 2 Deadline to Request presentation of PMN at National Convention 15 Local Chapter Elections must be Completed 31 Local & State Chapters dues changes to National for 2013 dues billing

November 1 2013 Officer Reports for State & Local Chapters to National 7-12 NAR/WCR National Convention, Orlando 6 Presidential Election Day – Vote

December 1 Name of State Member of the Year Recipient due to National 2 Name of Entrepreneur of the Year Recipient due to National

EVENTS, ARTICLES & INFORMATION FOR THE NEWSLETTER CONTACT: [email protected] Please submit articles by the 15

th of

each month, in a Word document (if

possible) and Arial font

Hi, Women’s Council Friends,

I enjoyed attending all of our District Forums this

year and it was wonderful to see so many

members attending not only their own District

Forums but other District Forums as well. The

education and knowledge shared at the Forums

was phenomenal. Thank you all, for not only

putting these forums on but, for attending and

growing your business.

What a great Convention we just shared. We were

so blessed to have National President Bobbie

Nelson with us. The education was in abundance,

Thank You to all the Strategic Forum Steering

Committees for all of the great education you

provided.

Congratulations to all our new Leadership for 2013

and Congratulations to all of the Award Winners

which are listed below.

I am so looking forward to seeing everyone in

Orlando at the National Convention in November.

If you haven’t registered yet please do so as soon

as possible.

Warm regards,

Diane

2012 Florida State President

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CONGRATULATIONS TO ALL THE 2012 WOMEN’S COUNCIL AWARD WINNERS!!!

Entrepreneur of the Year - Anita Colletti Mentor of the Year - Susanna Madden

Member of the Year - Marie Avery Extra Effort - Cindy DeCoster

Honor Circle - Sally Masters Humanitarian of the Year - Joanna Star Hynes

Rising Star - Pam Terrell Founders Award - Cynthia Shafer

Governor - Susan Bradley DVP - Charlene Oakowsky

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Chapter of the Year - Sarasota Website of the Year – Sarasota

Affiliate of the Year – Pam Jensen

PRESIDENTIAL AWARDS

Cindi DeCoster & The Ocala Chapter

Stalking

As summer approaches, our focus shift to the prevention of crimes we see in warmer weather. Stalking is the number one crime against women in the real estate industry. We often find ourselves working in unfamiliar areas with clients we may not know well. It's our job to be nice to everyone. However, often our niceness can be misinterpreted. I can't tell you how many agents have told me that the day after working with new clients the spouse has shown up in their office parking lot, their favorite lunch spot or their super market, making them feel uncomfortable. While maintaining our professionalism, we need to take precautions to ensure our safety. Stalking generally starts out being nice and complementary. But once the stalkers advances are rejected they often become angry and hostile. Be prepared! Here are five quick preventative stalker tips. 1. Examine all your social media pages.

How much information are you sharing? Can someone easily track your schedule and figure out where you are or will be?

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2. Find your local fire station. If you feel like you are being followed on your way home, go to the fire department. Even if the trucks and EMTs are out on calls, there is still someone there.

3. Lighting Criminals love well lit houses, it lets them see what they are doing. However, they have shared with me that motion detector lighting is their biggest enemy. Motion detector lights make people look and criminals don't want to be noticed.

4. Establish a buddy system.

When you do open houses, listing appointments, showings or visit vacant properties, take someone with you. Remember our mothers told us there was safety in numbers? If this is impossible, be sure to check in with your buddy and that someone knows where you are, when you are supposed to return and who you are with at all times, and use updated safety forms at the top of this email.

5. Be proactive!

Find you local resources; like domestic violence centers, victims service centers and spend some time volunteering there. Spending four hours a month at one of these facilities will provide you knowledge and skills along with paying it forward in your community. And remember, the best defense is a good offense.

Should you find yourself a victim of stalking, please visit our website and click on the Stalking Tips article for the steps to take. Use our PDF Forms for your safety. For more tips, tools and information, please visit the resource page on our website,

www.JustBeSafe.com. Smart phones, laptops, iPads - how much personal information are we sharing with the

world with our electronic devices? Our next safety article will deal with how to use theses

devices securely and how to protect them from predators. If you would like an advanced

copy, please don't hesitate to contact us. And as always, please share our safety tools

and tips with your coworkers, family and friends.

About Andrew Wooten (904) 398-1848

Andrew serves as a safety consultant to the National Association of REALTORS, (www.REALTOR.org/safety) he has been teaching for the past 27 years. He has authored two books; "A Safety Guide for Open Houses, Listing Appointments & Vacant Properties" and "The Real Estate Guide to Safety." He teaches nationally at associations and corporations instructing on how to live, work and play more safely. To learn more about Andrew Wooten and SAFE please visit us at www.justbesafe.com.

____________________________________________________________________________________

"What Happens on the Courthouse Steps:

Foreclosure Auction Sales, Tax Deeds, Other Distressed Transactions", it has been archived here:

http://goo.gl/kiOz8

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New Facebook Marketing Tools for Pages

Facebook has announced three new tools to help you more effectively market content on your Facebook Fan Page: Scheduling page posts, sponsored post segmentation, and Page admin permissions for third party applications.

While you can read about all three features on the official Facebook announcement, the scheduling of page posts is one of the most interesting new features. Now you don't have to use HootSuite or Buffer to "queue up" posts for your page. You can even decide not to publish the post, as long as you unschedule it at least 3 minutes before it is scheduled to run on the page.

This is powerful because it allows you to keep your page fresh even when you're not going to be around to post. Going on vacation? Simply schedule posts for your business page while you're away. It also allows you to time posts for events (holidays, times of the month when you're busy, etc.).

You can read the details here: https://developers.facebook.com/blog/post/2012/07/23/new-marketing-tools-for-pages/

Also a good overview:

http://thenextweb.com/facebook/2012/07/24/facebook-rolls-out-scheduled-posts-segmentation-and-more-for-pages/

Mediocrity most often happens by default...Excellence is always a conscious choice. Be care you're not in default mode!

25 (more) Awesome iPhone Tips and Tricks

By Marc Saltzman | Digital Crave – Mon, Jul 9, 2012 4:21 PM EDT What's the only thing better than 25 ways to master your iPhone? 25 more.

In case you missed our first round-up of 25 assorted iPhone tips and tricks, be sure to read these simple ways you can get more out of your smartphone investment.

In the first post we covered everything from how to dry out a wet iPhone and fixing those dang "autocorrect" issues to using the phone cord to take a picture (and why) and making your own ringtone without having to pay your carrier.

And now we've got another 25 awesome things to try with your iPhone, many of which you weren't aware of.

And hey, if you have any tips of your own to share, be sure to leave them in the Comments section at the bottom — so you can get credit where it's due.

Here we go:

Turn iBooks into audio books: Like most smartphones, the iPhone has a number of

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accessibility options. One feature is called VoiceOver and it can read aloud any text on the screen. While designed primarily for the seeing impaired, anyone can take advantage of this feature if they want to turn an e-book into an audiobook. Now you can listen while commuting to and from work, while closing your eyes in bed or when jogging down the street. To activate it, go to Settings, then General, followed by Accessibility. Finally, swipe to change VoiceOver from Off to On. You'll also be able to tweak settings, such as the speed of voice reading to you. She sounds like the voice of Siri, by the way.

Quick access a draft email: You probably know you can start an email and save it as a draft to finish or review at a later time -- if not, when you're typing an email, tap Cancel and then select Save Draft — but here's a super quick way to access your message draft when you're ready to continue working on it: Open up the Mail app, touch and hold the Compose button (the icon of the small pencil in the square) and after a second or two it'll automatically take you to your last saved message draft. Neat, huh? Otherwise, you need to open Mail, select the email account, select Drafts and then find the message.

Send multiple photos at the same time: To send multiple photos to the same contact (say, in an email or iMessage), open the Photos app and then tap on an album, such as Camera Roll. Now tap the Select icon in the top right of your iPhone screen. Now you can tap to choose any photo you'd like to send to someone. Once you've selected the desired pics, tap Share in the bottom right of the screen and you'll have three options: Email, Message or Print.

Tell Siri the entire email: iPhone 4S owners probably go through a lengthy back-and-forth with Siri just to compose an email. Most people say the person's name and then, when prompted, the subject line, and finally, the body of the email. But did you know you can do it all in one fell swoop? For example, hold down the home button and say "Remind my wife about the party and say don't forget to pick up a bottle of red wine tonight." Siri will know who your spouse is (or will ask you once) and place that in the To: field, and because you said "about" the party, Siri knows you want that in the Subject (Re:) field. You also said "and say," which places words you said after that into the body of the email. This will all save you time.

Close open apps to save battery life: Make sure apps you're no longer using are not open and draining the battery. Do this by double-tapping the Home button and you'll see all the recently used apps running in the background along the bottom of your phone -- such as a GPS app you no longer need because you've reached your destination. Press and hold an icon and they'll all jiggle, which means you can tap the X to close the open apps at the bottom of your iPhone.

Tweet from any app: If you scour comments and message boards on the web you'll find iPhone users who complain the integrated Twitter support isn't working for them. Chances are it's because they didn't know they had to sign in first — but it's only required once. Go to Settings on your iPhone, select Twitter (look for the little white bird on a blue background) and enter your Twitter handle (or email) and password. Now, you can tweet directly from apps like Safari, Photos, Camera, Maps and YouTube. Also remember that you can start typing a friend's Twitter handle and the iPhone will autocomplete the rest.

Undo the Bluetooth "ignore" command: If you've ever paired Bluetooth products with your iPhone then you're likely aware you can also choose to "Ignore This Device." There are different reasons why you'd want to do this, but sometimes you tap this option accidentally or you might change your mind after the fact. Now you won't see the wireless gadget you want to pair with. What to do? To have it show up on the list again, simply turn off your iPhone by pressing and holding the power button (on top of the phone) for a few seconds and then swipe to shut down. When you boot back up again you'll see the Bluetooth device you previously ignored.

Siri can handle Facebook, Twitter: The iO6 update will add native Facebook and Twitter support this fall, but until then, you can still use your voice to tweet or update your status. It involves setting up these popular social networking services to work with text messaging. For Facebook, text the word "hello" to 32665 (which spells FBOOK on a traditional keypad). You'll get an automated reply on your phone with a link to click to finish the setup. Finally, add the short code to your address book and rename it "Facebook." Now you can tell Siri "Text Facebook," followed by your status update. It's the same process for Twitter, as you'll want to enable mobile updates by sending a short code to

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Twitter. Then you'll add the short code to your Contacts, name it "Twitter" and then instruct Siri to send a message there. To get going, text the word "start" to 40404 (U.S.) or 21212 (Canada).

Lock the screen orientation: Does it drive you nuts to have the iPhone screen flip around when you rotate the phone? You can prevent this from happening if you have no desire to swap between portrait and landscape view. Simply choose the orientation you prefer by tilting the device and then double-click the Home button. This will bring up the multitasking interface at the bottom of the iPhone. Now swipe from left to right and you'll see a "portrait orientation lock" icon at the very left of this string of apps (it has a circular arrow on the icon). Tap it once to lock your orientation and you'll see a padlock appear. Turn it off by tapping it again.

Add PDFs to iBooks: You don't need to spend money on apps that let you read Adobe PDF (Portable Document Format) files. Instead, if you get a PDF as an attachment in an email, or see one on a website in Safari (or another iPhone browser), simply press and hold the PDF icon or link and you'll see an option appear called "Open in iBooks." Select this and you'll be able to read the PDF in the iBooks app. In fact, all your PDFs will now be stored here. Simply tap the word Books in the iBooks app (top, center of screen) and now select PDFs to see them all on the virtual bookshelf. You can delete them from this screen, too, if desired.

Master the keyboard: In the first 25 Awesome iPhone Tricks post we cover how to add your own shortcuts and quickly accept or refuse autocorrect suggestions. But here's a few other keyboard related tips: tap the space bar twice and the iPhone will add a period and capitalize the next word; quickly capitalize a word by pressing on the Shift (arrow) button and dragging your finger to the first letter of the word; to enter a number or symbol quickly, touch and hold, then select the key you want (lifting your finger returns you to the alphabet keyboard); and touch and hold a letter to reveal a list of special characters, such as à, á, â, ä, æ, ã and å, when you press and hold on "a." Hey, now you can type "Mötley Crüe" properly.

Siri is a verbal calculator, too: You might know Siri on iPhone 4S can give you facts and definitions on-demand but "she" can also solve math problems for you, too (this is where students, off for the summer say "so NOW you tell me"). Just give Siri a verbal task, be it addition, subtraction, multiplication, division, equations or fractions — and you'll see (not hear) the answer on the screen. Better yet, this is very handy when figuring out tip at a restaurant. For example, say you're out with three friends and the bill comes to $300. You can ask Siri something like "What's a 20 percent tip on $300, for four people?" and Siri will tell you everyone owes $15.

Swipe to delete messages: This one is pretty simple, but you'd be surprised how many people do it the longer way: to delete an unwanted email, text message or voicemail without opening them, just swipe across the message from right to left when you see it in list view and tap the red Delete button. Instead, many iPhone users waste time by opening up each and every message and tapping the small trash can at the bottom of the screen. On a related note, you can delete unwanted emails in bulk rather than deleting one at a time: In your Inbox, simply click the Edit button and check off the emails you want to delete with your finger and then choose Delete.

Tap to focus the camera: Those who regularly use the iPhone as a camera might know this simple trick: When you're snapping photos or shooting video on your iPhone — and seeing the subject on your screen as you line up the shot -- tap the screen where you want to iPhone to focus and it'll adjust the exposure and white balance automatically for that area. For example, you might want your friend's face in perfect focus or might opt for a more artsy shot of the sushi they're holding in their chopsticks by focusing the camera on the food. You get the idea.

Manage your camera time: Here's another tip when using the camera. Unless you're running out of room, never delete unwanted photos from your iPhone when you're out. Why? You really don't know what the photo looks like until you see it much bigger on a computer monitor (it may be better than you think and/or fixable with software). Plus, spending time deleting photos on your smartphone right after you took them means you might miss an awesome shot because you're not paying attention. And finally, deleting photos and videos off your iPhone unnecessarily drains the battery.

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Add folders to the dock: Since iOS 4, you've been able to create a folder to store many similar apps on your home screen — this helps you better group your programs and find them easier. (Just press and hold an app until they squiggle, then drag and drop it onto another app). But did you know you could also create folders and add them to your dock at the bottom of the iPhone? Once you've got your folders created — and you can create or edit the name for the folder by pressing and holding the icon — simply drag it to the bottom of the iPhone screen for easy access. You can only have four icons at a time, so you might gave to move one there to your homescreen to make room.

Hold your iPhone like a camera: If you don`t like take a photo on your iPhone by pressing the virtual shutter button on the screen — after all, it's not the most comfortable and could cause the iPhone to shake when you snap the picture — then remember you can now take a photo by pressing the volume button on the side of your iPhone, which will be on top — in the same place as a shutter button on a regular camera!

Preview that picture: On a related note, if you want to preview the photo you just took, just drag your finger from left to right in the Camera app for a preview. Most people will tap the icon in the lower-left of the screen and open up the photos manually. If you haven't taken any photos or videos lately, swipe from left to right in the Camera app will start to show your Camera Roll, from newest to oldest, as you continue to swipe along.

Easily control your music: When you're listening to music on your iPhone and using the earbuds that shipped with them, you might be aware you can press once on the small controller in the middle of the headphone cord to pause the music, and press again to play. But did you know you could quickly double tap to skip to the next song and triple-tap to listen to the previous song? Also, iPhone 4S users can use Siri to play music, such as saying "Play Jay Z" or "Play other music like this" or "Play playlist workout mix."

Quickly add a calendar entry: You might've noticed when reading an email in the Mail app it'll automatically underline anything related to date and time. For example, you're typing to your buddy something like "Don't forget we're hooking up for drinks on Friday afternoon." iPhone will detect this is a date or time and will convert it to a link -- your friend will see "on Friday afternoon" underlined and in blue — and they could tap the link to add the event to their calendar.

Sync it all: Computer? What computer? You need not connect your iPhone to your PC or Mac every again if you activate the iCloud service. Automatically back-up your iPhone information to iCloud by going to Settings, iCloud and finally Storage and Back-Up. Also, be sure to select what gets synched over Wi-Fi (or if you prefer, 3G, too, though be aware of data costs). You can choose to sync Mail, Contacts, Calendars, Reminders, Bookmarks, Notes, Photos and more. You get 5GB of free storage through iCloud, but can pay for more if you like. Also, while here, activate "Find My iPhone" so you can track your phone if missing or stolen (see here).

Enable restrictions: Whether it's on your iPhone or your child's iPod touch or iPad, you can block inappropriate content from your kids (such as music with explicit lyrics), prevent them from buying apps (or in-app purchases) and block YouTube, Safari, FaceTime and more. To enable restrictions — and then customize what they're able to access -- go to Settings, General, Restrictions and tap "Enable Restrictions." You will first be promoted to select a 4-digit passcode before choosing which content and apps can be accessed.

Delete your memory-hogging apps: Beginning with the iOS 5 update, you can see how much space your apps are taking up on your iPhone and delete them from your device — even a bunch at once. To do this, tap Settings, followed by General and finally, Usage. From here you'll see a list of all your apps and their file size. If you see that Max Payne game is 1.3 Gigabytes and you don't play it anymore, tap to delete it. You can always reinstall it later of via iCloud, App Store or your computer.

Save battery by turning off "pushed" data: Another way to prolong battery performance is to off push notifications in email, instant messaging and other applications that constantly ping a server to push real-time notifications to your smartphone. That is, if you don't need to know this kind of information right away. In Settings, select the option that says Mail, Contacts and Calendars, tap "Fetch New Data" and change it from Push to Every 30 Minutes, Hourly or Manually.

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Turn on the "Emoji" (emotions) keyboard: Ever notice how some of your friends have cute little emoticons in their emails or text messages. You know, like a little yellow face with hearts for eyes, teddy bears, Christmas trees, and so on? By default, your iPhone doesn't give you access to these emotions and other graphics — but it is stored on your phone and ready when you are. To enable the Emoji keyboard, go to Settings, then General and finally Keyboard. Once inside, tap International Keyboards and "add" new keyboard. Select "Emoji." Now, when typing an email or text, tap the globe key near the space bar for these new options. Tap it again to return back to English.

ADOPT A SOLDIER

Naples on the Gulf Chapter U.S. troops in Afghanistan are the focus of the Adopt-A-Soldier project started last year by the Women’s Council of Realtors, Naples-On-The-Gulf Chapter. That first effort resulted in more than 155 care packages being sent overseas to various platoons. The packages were so well received that the chapter received an American flag that had flown over one of the platoons’ camps as a thank-you. This year WCR Naples-On-The-Gulf members hope to raise $10,000 by Oct. 15 and extend their campaign to even more troops. Monetary donations and/or supplies for care packages are

welcome. Acceptable items include: Beef jerky, granola bars, packages of nuts, Rice Krispies Treats, powdered drink mixes (individual sizes), alcohol-free hand wipes, socks (black and boot-cut only), AA and AAA batteries, gum and hard candies, small tubes of toothpaste and individually wrapped toothbrushes. The chapter is also planning a poker run fundraiser on October 13, with details TBA. For more information, including a way to donate money online, visit www.Adopt-A-Soldier.org, or call Sally Masters at 253-1579 or Debbie Zvibleman at 272-8878.

District V Conference

On June 15, 2012, The District V Conference was held at the Miromar Lakes Beach and Golf Club in Estero. The room was filled to capacity with over 130 people attending. This was a great networking meeting between The Fort Myers, Cape Coral, Bonita-Estero and Naples chapters and several sponsors were in attendance to support the event . In addition, several baskets of goods were on display for a ticket of chance auction. We were lucky enough to have two keynote speakers, our State President, DianeMcCombs and Gwen Templeton, Real Estate Broker by day and Stand-Up Comedian by night. Also in attendance, Anita Colletti, our DVP and Kimberlie Slade, our Governor. This was a very successful event enjoyed by all.

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"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

- Sam Walton Founder of Walmart and Sam's Club

National is launching an optional beta test for 2013 that allows local chapters to choose not to elect a Vice President of Membership. Instead a Membership Marketing Committee Chair would be appointed. Why do this? The Membership Structure Beta test is the result of discussions with many chapter leaders and from the results of focus groups in which we found that many chapters are struggling with Membership Issues. These issues (see below) were identified by the chapter leaders as major concerns, especially for smaller chapter. • Chapter success with membership development depends too heavily on the individual in the VPM position • VPM position carries an overwhelming set of tasks • The mix of duties assigned to the VPM calls for skills not usually found in one person (unrealistic) • One year in the position may not be enough to understand the job and perform consistently/have an impact • Trial by fire: VPM burn out is common, especially in small chapters - Position is highly visible - so success or failure is obvious - VPMs often do not have the support structure required for success • Having the VPM position as part of the leadership ladder can result in built-in conflicts in motivation and skill set required. Reasons to pursue the VPM position and the skills needed to be a good VPM are not necessarily the same as those related to being a chapter president. • Smaller chapters don't always have a Membership Committee • VPMs are more successful if they have a strong Committee to work with them • Oversight/accountability for membership is weak in many chapters • Affiliates not being able to take on the VPM role can further challenge small chapters

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The Role of the Membership Marketing Chair • Chair the Membership Committee • Receive Chapter Checks and Membership Activity Reports from national • Create and manage a plan to achieve the chapter membership goal • Develop membership recruitment and retention strategy • Oversee/manage the chapter marketing effort • Evaluate and report to the President-elect the results of the membership effort • Champion, along with the President and President-elect, the involvement of members in the membership effort • Be knowledgeable of the resources available to support the local membership effort • Appointed position-can serve multiple years • Does not automatically move up the ladder to PE, LCP • Past President could be appointed MM Chair • Chair could be a National Affiliate Member • Could have Chair and Vice-chair (for deeper succession/ leadership development) Next Steps If interested in participating, your local chapter governing board will need to meet to discuss the beta test. If the decision is to participate, you will need to communicate this information to the Nominating Committee chair if she is not present at the meeting as the Nominating Committee would not be responsible for slating a 2013 Vice President of Membership. The 2013 Membership Marketing Chair is an appointment made by the incoming President and approved by the board just like all the standing committee chair appointments. We know you will have lots of questions. Please read the Membership Structure Beta Test FAQ which will hopefully answer most of them. We have made the beta test as simple as possible. Report a Membership Marketing Chair on your 2013 Officer Report (instead of a VPM) to enlist in the test, it's that easy. We will be monitoring the test throughout 2013 to determine if these changes are beneficial…or not…to the chapter. We will be discussing this in more detail during the State and Local Leadership Academies. If after reading the attached FAQ you still have questions, please contact me at 800-245-8512 or email [email protected] <mailto:[email protected]>. Martha Rusk VP, Member Services

Membership Marketing Chair Beta Test FAQ 1. Q. Why are you doing this beta test? A. From our discussions with many chapter leaders and from the results of focus groups we found that many chapters were struggling with Membership Issues. See Below: • Chapter success with membership development depends too heavily on the individual in the VPM position • VPM position carries an overwhelming set of tasks • The mix of duties assigned to the VPM calls for skills not usually found in one person (unrealistic) • One year in the position may not be enough to understand the job and perform consistently/have an impact

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• Trial by fire: VPM burn out is common, especially in small chapters o Position is highly visible – so success or failure is obvious o VPMs often do not have the support structure required for success • Having the VPM position as part of the leadership ladder can result in built-in conflicts in motivation and skill set required. Reasons to pursue the VPM position and the skills needed to be a good VPM are not necessarily the same as those related to being a chapter president. • VPMs and Chapter Presidents can have a different view of the roles within membership development and the degree to which the responsibility is shared Overall Chapter Membership Structure • Smaller chapters don’t always have a Membership Committee • Membership development is more of a shared function in larger chapters • VPMs are more successful if they have a strong Committee to work with them • Oversight/accountability for membership is weak in many chapters • Affiliates not being able to take on the VPM role can further challenge small chapters Other • A focus on membership needs to be year-long, not just during a contest period • Need more emphasis on retention and a structure to support work in this area 2. Q. Will we lose Annual Report points if we don’t have a VPM to send to Meetings? A. No. Chapters that choose to beta test this model will receive the meeting attendance points. You may also send the membership Chair to the meetings if you want to. We are leaving that up to the chapters to decide based on your needs. 3. Q. Can a National Affiliate member be appointed as Membership Marketing Chair? A. Yes. 4. Q. If we don’t have a VPM, who will receive the chapter’s dues reimbursement checks from National? A. The Membership Marketing Chair. 5. Q. Will the Chair have access to the Chapter Management Center? A. Yes. 6. Q. How long will the beta test run? A. It will be for at least one year. 7. Q. Who can I call with questions about participating in the beta test/about the logistics? A. Start with your state chapter as the state president elect is receiving training on the beta test at State Academy. If they are unable to answer your questions, contact Rob Miller or Martha Rusk at the national office, [email protected] or call 800-245-8512. 8. Q. If we find that it is not working in our chapter, mid-year, can we switch back? A. We really need you to commit to doing this for a year so we can learn from you what works and what doesn’t. 9. Q. Does my state leadership know about this? A. Yes 10. Q. Do all the chapters in our state have to participate or can each chapter decide? A. It is up to each chapter to decide whether or not they want to participate in the beta test.

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11. Q. How do we handle the situation that our secretary/treasurer thinks she is moving into the position on her way up the “ladder”? A. The only automatic move up is from President-elect to President. In many of our smaller chapters the secretary/treasurer is a national affiliate who would not be eligible to be the VPM. 12. Q Does the Membership Marketing Chair serve on the Governing Board? A. Yes, this is a standing Committee and all standing committee chairs serve on the Governing Board.

Luxury Real Estate Marketing: There is no “I” in Team

By: Ron and Alexandra Seigel

All winning teams will tell you that there is no “I” in the word Team. As a luxury real estate marketing professional you form teams to work with in all aspects of your business. Your ability to work as a team with all those involved in a transaction is an integral part of your success.

As we were driving back from an appointment, we noticed the hill burning on the other side of the freeway. A line of firefighters was working to extinguish the fire. This picture is illustrative of teamwork. (You will have to look closely at the picture.) What matters here, in this dangerous situation, is not who will get the fire extinguished. What matters most is that the fire is extinguished. In selling a home or representing a buyer the goal is not the credit to the individual, it is the accomplishment of the task. It takes a team, and there is no “I” in team.

Page 14: WCR Summer Edition Florida Communicator

You're Invited! Annual Golf Tournament Friday, September 21, 2012

19501 Vintage Trace Circle Fort Myers, FL 33967

Format: 4-Man Scramble Schedule: 7:30am continental Breakfast/Registration 8:30am Shotgun start 1:00pm Lunch, Networking, Silent Auction & Live Entertainment Cost: $65 for Breakfast, Golf and Lunch/Party $20 for Lunch/Party only

Presented by:

We need players!

Event eMail Signup: Adam Dalton, A&E Home Management Services

239.860.2323 [email protected]

If you're golfing, include your name and handicap. Sponsorships Available! Sponsorship sign-up: Cathy Clement, Lane Insurance Group 239-947-7474 [email protected] Silent Auction items are needed! Please contact Ginny Nobbe. [email protected] (239) 218-0025 General questions: Jason Lane, Lane Insurance Group, [email protected] or 239.947.7474

RSVP Today: http://www.wcrbonitaestero.com/

Page 15: WCR Summer Edition Florida Communicator

Special thanks to our Strategic Business Affiliates for their generous support OUR 2012 FLORIDA STATE CHAPTER WOMEN'S COUNCIL OF REALTORS SPONSORS:

Refer to them often!

PLATINUM: HomeTeam Inspection Service, North American Title Company, Two Men and a Truck & Wells Fargo Home Mortgage

GOLD: Realtor® Association of Greater Fort Myers and the Beach, Inc.

SILVER: Audrey Lackie/Watson Realty, Jacksonville Chapter of the Women's Council of

Realtors, Arrow/Hughes Pest Control, Gia and Scott Arvin/Matchmaker Realty, Naples-on-the Gulf Chapter of the Women's Council of Realtors, Anita Colletti/John R Wood Realtor, Housemaster Home Inspection, The Russell Hampton Company

If you or someone you know would like to become a Florida State Sponsor please contact Penny Ericksen - [email protected]

Mission of Women’s Council of Realtors We are a network of successful REALTORS® empowering women to exercise their potential as

entrepreneurs and industry leaders.

Vision of Women’s Council of Realtors Through our influence as successful business professionals, women will effect positive change in

the profession and in the broader community.

2012 Women’s Council of Realtors Line Officers

PRESIDENT PRESIDENT-ELECT VICE PRESIDENT TREASURER SECRETARY Diane McCombs Amy Worth Paul Penny Ericksen Pamela Banks Audrey Lackie

REMINDER: Check to make sure your information is correct on the www.WCR.org website Log onto www.WCRFL.org often to stay updated on what is going on in other Chapters in Florida. Newsletter compiled, edited and formatted by Kimberlie Slade, Venice Chapter & Governor District V & XIII