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Typography is the art and process of arranging type on a page, and it influences the overall look and feel of a page more than any other visual element.
Type is an important element of design because it determines the tone of the entire design.
You will want to carefully select type that matches the purposes of the design..
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Type is one way of communicating a visual message. It is essential that designers understand the key typographic terms in order to successfully utilize letterforms for communicating ideas.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
A single weight and design of a given typeface, including capital and lowercase letters, numbers, and punctuation.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The shape of a letter and the unique characteristics of its strokes.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The individual form of each letterform, number, or symbol in a given typeface.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
You may know someone who fits this description, but in type this refers to an ornamental symbol used for emphasis or decoration.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height This refers to the adjustment of the spacing
between individual pairs of letters.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height It is the length of distance between one
baseline and the line above it.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The invisible line upon which the characters of a typeset line, except the descenders, appear to sit.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The upward vertical stem of some lowercase letters, such as h and b, which extends above or ascends beyond the x-height
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The downward portion of some lowercase letters, such as g and y, which extends below or descends beyond the baseline
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height
The space within an enclosed character.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
Font Letterform Character Dingbat Kerning Leading Baseline Ascender Descender Counter X-Height The height of lowercase letters, excluding
ascenders and descenders.
Type
WD131: Fundamentals of DesignUnit 6: TypeModule 1: Using Type as a Design Element
