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The very first issue of We Are Liverpool was piloted at the end of the 2013/14 season. We are now ready to go for the 2014/15 season. Here's a little taster of Issue 1. Subscribe for 6 hard copy or digital issues via www.weareliverpoolfanzine.com from August. Individual hard copy issues available too. @WeAre_Liverpool #WAL
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We are Liverpool Team
sheet
Front Cover Design:
RoboKop @_RoboKop
Shankly Gates Photography:
Alan Dow
Writers:
Conor Slater @TheFalseWinger7
Jagdesh Singh @jagdesh
Jenny Lyon @andshesoff
Jim Fishlock @JimFish286
Johnny Milburn @JohnnyMilburn
John Ritchie @JohnRitchie84
Marco Lopes @Footy_MarcoL
Matt Ladson @mattladson
Neil Collins @NeilCollins86
Neil Poole (Editor) @PooleNeil
Phil Casey @Phil_LFCDT
Sam Drury @SamDrury11
Simon Steers @sisteers
Ste Hoare @stehoare @thebibtheorists
The Secret Evertonian
Trevor Downey @downeytrev
Will Speed-Evans @willspeedevans
Order ‘We Are Liverpool’ online at:
www.weareliverpoolfanzine.com
Email: [email protected]
Twitter: @WeAre_Liverpool
Finally, thanks to Dave Usher at The
Liverpool Way (TLW) for the tips! You
can pick up a copy of TLW at the ground
or via www.theliverpoolway.com
We Are… Liverpool
The walls of Melwood are adorned with the
famous words of Bill Shankly:
“Above all I would like to be remembered as a
man who was selfless, who strove and worried
so that others could share the glory, and who
built up a family of people who could hold their
heads up high and say…We are Liverpool.’
In the Spring of 2014 we can safely say that the
‘creating a legacy to connect millions of people
across the globe’ box has been ticked. Let’s tick
off the ‘instilling generation after generation of
Liverpool supporters with pride’ box too while
we’re at it. Piece of piss this inspiration stuff.
Shankly then went on to say…
“See that last bit? The We are Liverpool bit. I want
that turned into a song. Not too arsed melody wise,
but something by Earth Wind and Fire or Boney M
would be nice. Defo disco though. It can do the
rounds for a bit in the late 70s but then I want it
locked away in a vacuous space where nothing
ever happens: Everton’s trophy room, David Mo-
yes’ mind when he’s a goal behind, wherever! It
should then be unleashed again as the soundtrack
to a season far in the future, but only when we’re
managed by a man with amazing teeth who pre-
tends to drive a little car when we score.”
“Then I want someone to jump on the bandwagon
and name a new fanzine after it. As an armchair
socialist they can then retrospectively dig up this
quote and attempt to pass off the collective efforts
of a group of eager local and worldwide Liverpool
fans as somehow embodying my principles. In
truth though, and with the demise of fanzines, they
will be 30 years too late; selling a hardcopy fan-
zine will be the equivalent to turning up at a tech-
nology convention where they are giving away
IPads and trying to sell a VHS video recorder.
Nonetheless football’s traditions will be sadly on
the wane in the modern game so sack it, where’s
the harm in piling in and trying to contribute in a
small way? And anyway, it not their fanzine it’s
Liverpool’s fanzine.”
Welcome to issue 1 of We Are Liverpool!
EDITORIAL
(He didn’t say that)
We Are…quietly respecting the 96
The ongoing inquiry means we need to tread very
carefully in regards to anything we print about
Hillsborough. However, we did not want to avoid
marking the significance of the 25th anniversary or
paying tribute to the 96 people who lost their lives.
Thank you to Alan Dow for providing the photo-
graph of the scarves on the Shankly Gates for our
tribute on the inside cover.
In memory of the 96. Never forgotten.
We Are… going to win the league
“Don’t say that dickhead!” Don’t worry, it’s not
the 8th Century. Words aren’t witchcraft, and the
outcome of the league won’t be swayed by fans
daring to say out loud that they have total faith in
this team to win our first league in 24 years. I do.
Ooh wedding flashback!
I write these words after the 90 minute laxative
known as Norwich 2, Liverpool 3, and not after the
4 nil drubbing of Tottenham Hotspurs so I’m under
no illusion that the next 3 games are going to be
nothing if excruciating agony.
As a folically challenged man, with the remaining
wisps already going grey I seriously worry about
exactly how the anxiety is going to physically
manifest itself over the next few weeks; probably
some spontaneous grafting of my palms to my face
and permanent Moyes-esque terror in my eyes; this
seems to be my position of choice when watching
the footy lately.
Name one momentous capture of silverware in the
last twenty years and you can pretty much guaran-
tee we made hard work of it. I don’t believe any-
one seriously does think the run in will be easy, but
if they do, they clearly haven’t being paying atten-
tion.
At some point in the next three games we will
blow it.
At some point in the next three games we then will
resurrect our title challenge and march to glory.
The entire team will roll back a massive rock, stroll
out of a cave all bearded and holy, formulating the
cornerstone of a worldwide religion and a couple
of old girls will stand agasp... Oh no, wrong story.
Note to self: Writing on Easter Sunday may lead to
causing offence.
The tactical experts, the studious observers of the
game and the joyless freaks will be given palpa-
tions by the my next line, but we’ll win it because
it just ‘feels’ like it’s going to happen.
This season is a story waiting to be told. The Mi-
gnolet save on the first day; the ostentatious oblite-
rations of Everton, Arsenal and Spurs; the Suarez
performance and goals against Norwich at Anfield;
three nil at Old Trafford; the Gerrard penalties,
the Gerrard celebration at Fulham; the Man City
huddle; the goals, the billions of goals; Victor Mo-
ses...maybe not Victor Moses. There’s countless
highlights to the season. There are Reds under the
age of 30 who have listened to their dads talk wist-
fully of when we won league after league, and
heard the stories. They are tantalisingly close to
having their own folklore to retell. I believe there’s
a song about this doing the rounds at the moment.
But it’s so true. It’s so important.
There’s no caveat to this. No ifs, no buts. No
‘regardless of what happens…’ Seven
points...seven stinking points! C’mon Red men!
We Are…too slow at providing betting tips
I’d intended to give a top notch betting tip. We
could have all shared in the spoils and binned our
jobs off. A couple of weeks ago, a mate’s brother
recommended we all pile in early on Steven Ger-
rard to win Sports Personality of the Year 2014.
He’d got odds of 20-1. A few weeks later Stevie’s
tears and the British’s macabre love of crying men
has wrecked everything. In less time than it took
the Wimbledon elite to shout at Andy Murray,
“Cry you bastard! Cry and we will forgive your
impudent Scottish-ness” the odds have tumbled to
13-8. Gerrard is now outright favourite. Probably
wouldn’t bother now. Soz.
Neil
SHORTS IN THE 80S...
SNUG & UNFORGIVING MATCH REPORTS IN 80(ISH) WORDS
26th March 2014: Liverpool 2 Sunderland 1
2-1 up with minutes to go. Fans shaking like shit-
ting dogs. Ball flashes across our goal from a free
kick. John o’ Shea gets a weak head to it. Edward
Woodward, Wickerman impressions ensue:
“Christ, Jesus Christ no!” Luckily it’s John O’Shea
and goes wide. Gerrard put us ahead earlier with a
2005 ‘peak of his powers’ free-kick. Hugging man-
love with jilted freekicker, Suarez occurs. Stur-
ridge makes it two. Sunderland corner. Inevitable
goal. Glen Johnson returns to shit form. Snake hips
Coutinho is Man of Match.
30th March2014: Liverpool 4 Tottenham Hot-
spurs 0
Tim Sherwood’s team sheet reads more like a sui-
cide note. Seems like there’s more than one foot-
ball genius in town. Johnson puts in good ball lead-
ing to Kaboul own-goal. Suarez’s goal brings
flashbacks of Owen’s FA Cup winner in 2001.
Flanagan’s Cruyff turn (of sorts) sparks the charge
forward for Coutinho’s goal in front of the Kop.
Henderson free kick makes it four. Never tire of
seeing how made up he is when he scores. The
Kop roar when applauded by players after final
whistle is a bit special.
6th April 2014: West Ham 1 Liverpool 2
6ft 4 Geordie pushes angelic Belgian keeper in the
face forcing him to drop ball. West Ham score.
Rational linesman disallows goal. Irrational referee
overrules logical decision. West Ham draw level.
Either side of the goal that “could cost us the
league”, Gerrard steps up and slots away two pen-
alties. Theories abound that our 2nd pen is ref try-
ing to even up earlier mistake. Does giving one
team a goal equate to giving another team an op-
portunity to score under tremendous pressure? No.
We win anyway. Jog on Allardyce.
13th April 2014 Liverpool 3 Manchester City 2
Hart and Kompany do their best Leaning Tower of
Pisa impressions as Sterling feints, creates space
from nothing and passes the ball into a suddenly
gaping goal. Scapegoat Skrtel gets his 5th goal in
10 games. Two nil. Maybe one day he’ll get some
recognition. City crank it up a gear, we see our
arses, 2 all. Chest pains have come back. Not
helped by Suarez mouthing off all game. He’s
going to get sent off. He doesn’t. Coutinho can’t
finish. Coutinho finishes. Three two. Feel a bit
emotional.
20th April 2014: Norwich 2 Liverpool 3
He may run like he’s in heels but how good is
Raheem Sterling these days! Two goals, one assist,
one Brendan hug, one point to the sky, one twisty
middle fingers celebration thing and one stand out
man of the match. Suarez gets obligatory Norwich
goal. Mignolet’s limp wrist and poor defending of
airborne balls leads to two goals conceded. Suarez
definitely fouled, but I was in hoots of laughter
when he sprang to his feet when he realised the
break was on. Love that Urua-guy!
TH
E R
ED
CO
LO
SS
US
STEVEN GERRARD
Listen! THIS IS YOUR
CAPTAIN SPEAKING
Trevor Downey thinks Steven Gerrard is a
little bit good...
Listen! Listen! This is probably Steven Gerrard’s
finest hour. Think of that. Think of the gravitas of
that. Banish from your mind the spectacular highs
of the Millennium and the Ataturk stadiums and
ponder what is occurring right now, as this most
remarkable of seasons draws to a close. Written off
as unadaptable, past-it and tactically naive, the
Huyton man has produced his most heroic and
complete performances of all across a string of
games which may secure the Premier League title
for Liverpool Football Club.
Anchoring the midfield these last few months,
Gerrard has been imperious and inspirational, ex-
celling as both a supplementary centre-half and a
deep-lying playmaker. His aerial prowess, often
underrated, has been a hugely significant defensive
weapon and the ferocity and timing of his tackling
has been an absolutely essential base platform
from which Brendan Rodgers’ inventive fluid side
can launch yet another attack. Yes, I can see the
validity of the quarterback comparisons but I’m a
grumpy old curmudgeon so don’t expect me to
embrace that kind of metaphor. He’s the hub, he’s
the pivot, he’s the fucking man.
However, beyond all of his technical élan and re-
energised on-field brio, beyond the laser-guided
raking passes and lung-bursting covering runs,
there is something else about Gerrard that has ele-
vated him onto another level; something new;
something wonderful. He has become the kind of
leader that all of us hoped he would one day be. A
beguiling amalgam of crazy-eyed insistence and
calm cajoling, Gerrard has learned how to get in-
side the heads of teammates, opposition and referee
alike. He manages games in a way that is truly
gratifying to those of us who had yearned to see
this side of him emerge. He now leads comprehen-
sively, utterly, upliftingly. He leads. Which of you
would not follow that man into hell? I’ve never
been particularly good at taking orders but if Stevie
said, “Eeeeeeehhhhhmmmmm...jump!” I’d bloody
jump. As high as the grumpy bastard wanted.
Beautifully in sync with the philosophy of his man-
ager, Gerrard has forged a partnership with Rodg-
ers that threatens to carry all before it. In the young
coach, the captain can see an articulate and canny
student of the game, a man with a plan and the easy
authority and ability to adapt should that plan go
awry. In Gerrard, the Carnlough man has found the
ultimate avatar -- a walking legend whose very
presence commands respect and whose abundant
talents and reassuring sang froid can make all the
difference in the pursuit of success. Witness, as
evidence, the string of vital penalties the captain
has scored on this run-in.
The shining exemplar of this alliance has been
Gerrard’s commanding presence on the field of
play, but his newly zen demeanour in front of the
cameras is another real boon. He has, thus far,
played the media like a cheap violin, silencing the
shrill inquisitions of the oleaginous Geoff Shreeves
and straight batting all questions in the way that
some of us older Redmen remember from days of
yore. Polite, but unhelpful. Courteous but not
courting controversy. Assured but not arrogant. In
a nutshell Geoff, it’s none of your business.
However, it has not always been thus. There were
long years in which the leader cut a tortured and
solitary figure. A naturally anxious soul, Gerrard
wore the armband heavily, taking onto himself the
tremendous burden of expectation that comes with
the territory of being Liverpool captain. It took its
toll, especially in those pre-Steve Peters days when
the comparatively golden era of Rafa Benitez was
falling away and the club fell to a low enough ebb
that noted face botherer and hoofball merchant,
Roy Hodgson, sat in the hallowed Anfield dugout.
No wonder Stevie was troubled. Some of us are
only now recovering from the trauma of The
Hodgepocalypse.
Ridiculously small brow furrowed and hands on
hips, the number eight was often the very embodi-
ment of frustration, betraying to his colleagues via
some less-than-subtle body language that they were
a disappointment to him. This was not necessarily
any kind of solipsistic arrogance, for the captain’s
shoulders would usually only slump when he felt
his own form was poor. Gerrard has always been
his own biggest critic and yet, over 15 years, so
many have taken on the role, pontificating with
haughty certainty about what was wrong with Ste-
ven Gerrard. Before you sniff derisively, you’ve
done it too.
From your drunken garrulous mate in the pub to
the detestable Dark Lord of Mancunia, everybody’s
got theories about Steven Gerrard and they simply
love to articulate them. Whether it is purely for
social capital in an informal gathering or to cyni-
cally shift units of a lamentably bitchy and be-
nighted ‘book,’ the world is full of half-baked, one
-eyed and ill-informed assessments of the Liver-
pool captain.
You see, Gerrard almost transcends normal foot-
ball discourse because he is that rarest of creatures
-- a living legend. Such specimens make folk un-
easy. How does one even speak rationally about a
footballer that is clearly on a different plane to
mere star players? Even Jamie Carragher, while
they played together, always talked about his mate
in reverential tones, implying with the deferential
nature of his words that Gerrard was a special case
and never missing a chance to push him ahead of
Kenny Dalglish in the perennial Who’s The Great-
est? debate. One felt that the older man simply felt
privileged to be sharing a dressing room with such
a giant of the game.
I’ll admit that I’ve wondered about that dynamic
over the years, as there seemed to be an imbalance
in the relationship. For many seasons, in the eyes
of this scribbler, the Bootle man was a real leader
on the park -- his yawping clamorous voice con-
stantly exhorting more effort, his temper perpetual-
ly fraying with teammates when they slackened
off. Carra was the archetypal British captain, com-
pensating for any rare shortcomings in his own
performance with his persistent motivation of oth-
ers.
Steven Gerrard, until recently, has been an alto-
gether different kind of leader. Whilst the lazy and
erroneous media narrative would have it that he
carried the club alone for years, the regularity of
his frankly prodigious Roy of the Rovers heroics
made such a theory eminently plausible. Plausible,
but inaccurate. Gerrard was a leader by example
and on his day few players in world football could
provide example like it.
When pundits and fans speak of how Liverpool
were a one-man team they are referring to the ab-
surdly systematic man-of-the-match displays by a
Liverpool great at the peak of his physical powers.
In his mid twenties Gerrard was a shoo-in to most
World XIs. A man of remarkable athletic capacity,
he could pass, tackle and shoot like a dream. Simp-
ly put, he was the definition of the box-to-box
midfielder, putting out fires with sliding tackles
one moment and popping up to volley home outra-
geously the next. There was nobody better. Zinedi-
ne Zidane, a man routinely referred to as the
world’s best in his day, ought to know something
about what makes a true great. His recent words on
our captain speak volumes.
“He has had a great career winning many things -
but it would be a big shame for him if he was never
to win the league with Liverpool” insisted the
Frenchman. “For everything that he has given he
deserves a league title. He could have played for
any team in Europe but he turned them down. That
sort of loyalty should be rewarded with a title.
There was a point when Gerrard was the best mid-
field player in the world. It is unusual to get com-
plete midfield players who can do everything, but
that is what he was."
Interestingly, the current incarnation of Gerrard is
my favourite by some distance. Sitting deep, he
can use his still considerable physicality to boss
challenges and dig out the centre halves or errant
full backs. Tactically, this position works a treat as
it takes advantage of the England captain’s calm
authority in possession. Rodgers love his side to
play from the back and Gerrard’s position allows
him to be the fulcrum of the play from deep, link-
ing, springing the likes of Philippe Coutinho and
Raheem Sterling and hitting those outrageous long
passes to the feet of Luis Suarez and Daniel Stur-
ridge.
More than anything else, what I am loving about
our captain is his ruthless focus and contagious
passion. I’ve rarely been more invigorated by any
sight on a football pitch than that impromptu hud-
dle. Christ, he means it. This thing can be done. He
really believes it. Christ. Look at his face. He
won’t let this slip. This does not fucking slip now.
Stevie is leading us there and I’m following. To-
day?
We go again.
Gerrard ’s words during the post Manchester City huddle: “Listen!, this is gone. We go
to Norwich, exactly the same. We go again. Come on!”s:NOTE: Some reports think he
said ‘We go together’. We are ignoring this as ‘We Go Again’ is better!
LFCLFC: THE PEOPLE’S CHOICE?: THE PEOPLE’S CHOICE? Johnny Milburn explains exactly what he thinks about Liverpool Football Club’s new found pop-
ularity.
As I type this a phone-in has just concluded on BBC Radio Five Live – “Are Liverpool the People’s
choice to win the league?”
Read that last sentence again. Now read it again.
Imagine reading that sentence 6 months ago, 12 months ago, 18 months ago, three years ago?
Somehow Brendan Rodgers, FSG and Dr Stephen Peters have not only forged a team that wins football
matches (lots of football matches) but they are now cultivating a position as media darlings, the na-
tion’s sweethearts. Those overweight journalists on Sky Sports on a Sunday Morning pretending to
have brunch in one of their apartments that overlooks Old Trafford now love Liverpool Football Club.
The same oafs, who xenophobically mocked Benitez for deploying squad rotation, zonal marking and
what other ‘foreign disease’ they could identify in our team. Much was also made of ‘Rafa’s
rant.’ (Incorrectly attributed to that season’s failure to win the league title) The same fellas, wearing
vertical striped shirts to try to mask their manly paunches are now salivating at the thought of Brendan
Rodgers’ team climbing to the summit of the Premier League.
Why the change of heart ?
Style of play – we are playing a very attractive brand of football, attacking from the off, scoring
goals, goals, goals the papers love all that don’t they?
Alliteration – Sturridge, Suarez, Sterling, Skrtel Stevie G – Headline writers love a bit of allitera-
tion – remember we never called them SAS; the papers did – if you call them that you are a
sheep and probably deserve a good hiding.
English Players- southern based press and media love English players – well especially in a
World Cup year – they can get all jingoistic and casually racist and nobody complains. Eng-
lish players in a team reassures them that we are not rubbish at a game that we invented.
Story – newspapermen unsurprisingly love a story. And this team has got stories all over the shop.
Take your pick. The ‘young manager’ story, the ‘David vs the Goliath’ story, the Man United
decline story, the Stevie Gerrard’s last roll of the dice story and quite frankly the crass ‘Doing
it for the 96’ story. They love a story and simply us winning the league is a more interesting
story than City or Chelsea winning it.
The role as the nation’s favourites may have appealed to me as a younger man. But I can say without a
moment’s hesitation. I am not interested one bit in the approval of ‘the people.’ The neutral’s favourite
– why would I be remotely interested to be the favourite team of someone who has no interest in foot-
ball or my team?
People in general (sorry people, I’m about to make a gross simplification and sweeping statement about
you no offence intended) are a bit thick. They motor along like a whale shark hoovering up whatever
plankton is in their path – no selection, no critical reasoning. The papers say I should think this so this
is what I’m going to think today.
This insidious force is one of the prime reasons why the lies of Hillsborough sustained in the public
consciousness for so long. So claiming in any way our desire to win the league this year is stimulated
by the loss of 96 lives at Hillsborough 25 years ago – is to suggest that we were somehow waiting for
this amount of time to elapse before trying to win the league. Just because the media have only just
recently woken up to the truth after the publication of the Hillsborough Independent Panel report –
don’t think for one second that you understand our collective psyche.
By the time you read this we will have a much better idea if Liverpool Football Club are going to win
their 19th League title this year. If we do I will celebrate like a lunatic until I cannot sing another word
or consume another drop. I will also of my own free will raise a glass to the 96.
I’m a proud Liverpudlian and I’d forgotten what being this good at football was like. Being in the chase
with just 3 matches to go and in our hands has been a long time coming. I want to wring every last drop
of fun out of it. It’s harder than you would have imagined to actually enjoy this run in!
As for being the ‘people’s choice or the neutral’s favourite – I couldn’t care less. All I care about is
Liverpool Football Club, I cared when we won everything, I cared frankly when we were a bit shit, I
cared even under Hodgson. Now that the red-tops think we are interesting copy and will sell papers
they are interested again. Who wants the support of a neutral anyway? By their very nature they are
passive. Leave us alone – you are not coming to our party!
REBUILDING AN EMPIRE Si Steers gets political and charts Liverpool FC’s ideals from Shankly to Rodgers. As a staunch socialist Bill Shankly was very much a believer in the ideology of the strength of the collective. Shankly once said ‘Chairman Mao has never seen such a show of Red strength’ – a very deliberate nod to the one of the great Communist leaders of the 20th Century, and a man that Shankly shared a common view with. Both men succeeded in building empires (on differing scales) that had a single philosophy at its core – and that philosophy was about people. Liverpool Football Club has always had socialist roots at its core. That is because it is the sup-porters that have always been the heart and soul of the football club. The supporters are what makes up the club’s identity, the Spirit of Shankly is quite literally the heartbeat of the club, without it, the club is just another soulless entity. Times have changed since Shankly’s day; the political and social landscape have shifted. Shankly would likely turn in his grave at the modern day Labour Party; it is difficult to differenti-ate between the right and left of politics in today’s world. The same is true in society, and the same is true in football. Even Liverpool has changed; it is still a city with strong socialist roots, but it is now a thriving city that has reinvented itself to become a magnet for opportunity. Both the city and the foot-ball club have changed – but the one fundamental thing that has stayed the same is the im-portance of people and community. If a manager is to succeed at Liverpool, then they have to tap in to the culture of the city. The reason that Benitez remains incredibly popular at Liverpool is that when it really mattered, he stood on the side of the people. He sacrificed his own personal gain to take a stand against capitalist vultures that took the club to the brink of administration. When Roy Hodgson was appointed he spent his brief tenure stumbling his way through one disaster to another. Despite the team tumbling down the league it was perhaps his inherent lack of understanding of what the club was about, and what makes its supporters tick that was the most soul destroying thing to take. Kenny Dalglish came in to begin the rebuilding process; the role Dalglish played in helping the club rise from the ashes should never be forgotten. That is twice during his lifetime that he has been there when the club has really needed him – he carried us through the darkest moment in our history during Hillsborough – and he took on a club that was literally on its knees in the post-apocalypse era of Hicks & Gillette. Dalglish understands exactly what makes the club tick, and will forever be revered as one of the architects of what makes the club so special. A new direction Bill Shankly was a transformational manager; he came to the club with a socialist ideology and a vision to build the club into a ‘bastion of invincibility’. He built an empire on those principles.
What Shankly achieved will never be replicated; but that same fundamental principle of building a club on the collective strength of its people is something that is very much part of Brendan Rodgers’ vision. Rodgers has taken the time to understand the history and heritage of the club, what makes it unique, and what makes the supporters tick. He understands that the clubs roots are very much aligned to the culture of the city. He understands that the club’s global support feels a deep connection to the club because they feel part of something – something bigger than a football club.
The ‘Liverpool family’ is a cringe worthy phrase to describe the collectiveness of the Liverpool community. The term may raise the heckles of some locals, but it is really a compliment to Scouse culture. It is a compliment because it is Scouse culture that gives the club its identity – and it’s the club’s identity people across the world want to be part of. There are different communities within the Liverpool fan base, and that can sometimes create divisions or friction. ‘What unites us is greater than what divides us’ – and that is very much at the core of the Liverpool that Brendan Rodgers is looking to build. Rodgers wants the new Liverpool to bring together communities, to bring together people to build a new empire. He has spoken about collective contributions; from the tea lady at Melwood to Luis Suarez, everyone at the club has a role to play in succeeding. Rodgers also knows the power of the supporters. When we are at our best, we are the best in the world. And we are at our best when we are in one voice. Rodgers is looking for formula that Bill Shankly built his Liverpool empire upon, he is looking to build those same foundations. He knows that the collective Red strength will help him to build a new empire – and that it will be the catalyst for Liverpool FC to rise again.