We are the Greater Omaha Chamber

• Regional Chamber• Full service Chamber • Our membership • Our sales force• Our annual membership campaign

Chamber Value The Chamber Perspective

Chamber Value Member Perspective

• Is it the same list?• Members view value based on what’s best for

them and their company• Perceived value varies from member to member• Our job is to figure that out and understand

what’s important to a member or prospect• If we focus on what we think is important rather

than what is important, we may lose a member or prospective member

Universal Process to Understanding and Success

• Preparation

• Approach

• Fact finding

• Demonstrating value

Return on Investment• The ROI tool

• OmahaChamber.org and at the top of the page click on the Join tab

• Select appropriate ROI • Enter dues amount• Enter average sale amount• Click on ROI results link

• Return on Investment in $ over and above your dues investment

• Return on Investment %

Return on Investment - Cont

• Member savings program impact on ROI• Exclusive member savings can improve ROI• View your enhanced ROI to see your

updated results

• ROI calculation• View calculations and additional detail

• Priceless member benefits• Review additional member benefits

Universal Process to Understanding and Success• Recommendation

• Close

Why Follow a Process?

• Establish rapport

• Build trust

• Identify needs & chamber opportunities

• Learn

• Educate and inform

• You lead the prospect to a successful close

Post-Sale Follow-up• Stay connected with the member• Establish a retention policy• Take every opportunity to say thanks• Offer ongoing support and help• Help members connect with other members• Encourage and help members become/remain

engaged

QA - Comments

Your thoughts or perspective