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Workshop ‘the Art of Online Branding’September 2009
Creatief Utrechtversnelt!
Door: Hilde Smetsersvan We Cross
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding |
Wat gaan we doen?
- Voorstelrondje- Introductie Web 2.0 / Sociale media- De octopus- Welke tools zijn er en wat kan je ermee- Opdracht
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Inhoud
Kortom:
Doelen van de deelnemers:- Product mag meer aandacht hebben- Het bedrijf of product als een merk neerzetten- Wat zijn de mogelijkheden en concept matig toepassen- Verbreden van kennis nieuwe media / marketing- Inzicht krijgen in het principe. Vanuit welke behoefte zijn mensen zo actief, waarom zijn ze daar?- Wil graag meer weten van de tools- Welke strategie moet ik volgen in mijn online communicatie?
Bezwaren:
- Tijd
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Doelen
Waar willen we meer van weten?Web 2.0 Sociale media Twitter Delicious Google analytics Blog SEO VimeoLinkedinTaggingSlideshareWordpress
SlideshareFlickrFacebook
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tools
Oude media Nieuwe media
Democratisering van Technologie
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Trends
Trends
TrendsNieuwe media zijn niet tijdsgebonden,maar on demand
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Trends
Trends
Alles in The Cloud:• Software as a
service (SaaS)• Google apps• Hosting
http://www.flickr.com/photos/fellina/3250982612/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Trends
TrendsMedia convergentie -> alles op 1
apparaat
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Trends
TrendsAlways connected / Realtime web
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Trends
Web 2.0!
http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
Van monolooghttp://flickr.com/photos/pgoyette/2233166324/
We Cross | Workshop the Art of Online Branding | Web 2.0
Naar dialoog
http://flickr.com/photos/moriza/312086273/sizes/o/
We Cross | Workshop the Art of Online Branding | Web 2.0
http://flickr.com/photos/andreaweckerle/361079602/sizes/l/
We Cross | Workshop the Art of Online Branding | Web 2.0
Maar wat dan?- Sociale netwerken: Hyves, Flickr, Twitter- Wiki’s- Blogs- RSS
http://flickr.com/photos/iba/326502066/sizes/o/
We Cross | Workshop the Art of Online Branding | Web 2.0
We CrossCrossmedia & Events
Meer dan 100.000.000 video’shttp://flickr.com/photos/travelinlibrarian/241604853/sizes/o/
Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com)
We Cross | Workshop the Art of Online Branding | Web 2.0
55% upload fotos
http://www.flickr.com/photos/ari/2337206226/sizes/l/
We Cross | Workshop the Art of Online Branding | Web 2.0
Meer dan 200.000.000 blogs
http://flickr.com/photos/bunny/61386068/sizes/l/Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com)
We Cross | Workshop the Art of Online Branding | Web 2.0
Sociale media zijn populairder dan pornosites
Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com)
We Cross | Workshop the Art of Online Branding | Web 2.0
Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media.
http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/
We Cross | Workshop the Art of Online Branding | Web 2.0
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
http://www.flickr.com/photos/pixeljones/1189508739/
De octopus – the multi tentacles approach
The Multiple Tentacles Approach
- Van Web SITE naar Web PRESENCE- Er is immers oneindige competitie - Mensen zoeken op Google, maar ook via platformen als
YouTube, Hyves, blogs en meer- Kortom: ben daar waar je publiek is!
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
En hoe ziet dat eruit?
Sociale netwerken Microbloggen
BloggenWeb SITE van: Content drivenDe firma ik netwerkenBedrijf
Social bookmarking Product
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Dus wat moet er gebeuren?
- Publiceer over jouw unieke kennis, product of bedrijf. Alles verwijst naar jouw web BASE -> je website
- Experimenteer. Sommige platformen zijn goed, andere niet. Sommige werken voor jou, andere niet.
- Verbind. Creëer je eigen online omgeving. Verwijs op je web BASE naar de platformen waar je aanwezig bent.
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Sociale netwerken
LinkedinLinkedin Hyves
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Content driven netwerken
Flickr SlideshareYouTubeVimeo / Zideo
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Microbloggen
Microbloggen
Web SITE van:De firma ikBedrijfProduct
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Bloggen
BloggenWeb SITE van:De firma ikBedrijfProduct
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Social bookmarking
Web SITE van:De firma ikBedrijf
Social bookmarking Product
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Maar wat nu?
Sociale netwerken Microbloggen
BloggenWeb SITE van: Content drivenDe firma ik netwerkenBedrijf
Social bookmarking Product
http://flickr.com/photos/drachmann/327122302/sizes/l/
http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Concreet: online branding van We Cross
Sociale netwerken Microbloggen
BloggenWeb SITE van: Content drivenBlog netwerken
Social bookmarking
http://flickr.com/photos/drachmann/327122302/sizes/l/
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
Hoe pakken we dit simpel aan? Keep it simple stupid!
- Tagging op content driven netwerken- SEO- RSS automatisch doorlinken naar bijvoorbeeld Hyves of
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
Google analytics, meten is weten!
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
Credits
Hellomynameisscotthttp://www.hellomynameisscott.com/landing.aspx
Bob Bakerhttp://www.bob-baker.com/
Marta Z. Kagan, What the f**k is social mediawww.bonafidemarketinggenius.com
Ruigrok Netpanel, onderzoek maart 2008
We CrossCrossmedia & Events
http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Credits
Meer weten?We vertellen graag!We Crosshttp://www.wecross.nl
Hilde [email protected]: http://www.linkedin.com/in/hildesmetsersTwitter: http://www.twitter.com/hildes 2009, We CrossOp dit werk is een Creative Commons licentie van toepassing:Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland
We CrossCrossmedia & Events
We Cross | Workshop the Art of Online Branding | Contact