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PARTNERSHIP INFO WINTER 2018 We design brands that transform modern cannabis culture.

We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

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Page 1: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

PARTNERSHIP INFO WINTER 2018

We design brands that transformmodern cannabis culture.

Page 2: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

You’re a pioneer in the birthof an exciting new industry.Having the right creative partner is an essential part of your business.

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Good - Confidential and Proprietary.

The amount of creative your team will need to produce is endless.Really. It might be more than you think. And in order for it all to be effective, it must be strategic.

Page 4: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Positioning

Copywriting

Tone/Voice

Logo Design

Identity Systems

Brand Guidelines

Pitch Decks

Investor Decks

Packaging Design

Renderings & Prototypes

Sourcing & Samples

Product Development

Influencer Swag

Budtender Swag

Merchandise

Ancillary Products

Sales Books

Brag Books

Budtender Guides

Consumer Education Guides

Print Design

Websites

Email Blasts

Partnership Materials

Assets for Demo Days

Social Media Campaigns

Social Content

Print Advertising

Gift Sets

Retail Displays

Mobile Booth Designs

Brand Audits

Point of Sales

Shipping Cases

Templates for Sales

Activations

Photoshoots

Brand Videos

Retail Applications

Distribution Applications

Manufacturing Applications

Consumption Applications

We know, because companies rely on us to help them with all things creative...

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...And the quality of thatcreative matters nowmore than ever.As the cannabis industry becomes more saturated and bigger players continue to enter the game, the need for thoughtful and compelling branding, packaging, marketing and campaign materials are required in order to stand out.

This level of quality drives sales, increases brand awareness, creates brand loyalty and carves out a space in the market you can own.

Page 6: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

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We’re your partner for designing great cannabis brands.

It all starts with a distinct point of view. Nike, Apple, Chanel, all have a POV which is the foundation of their brand– carefully informing and connecting every creative decision.

Every moment is an opportunity to control how people think and feel about your brand. Through every touch point of the brandexperience, we find unique ways for you to stand out.

Details matter. Consumers appreciate brands that go the extra mile. It’s what they talk about and share with friends. Details don’t always require money, but they do require some Good thinkin’.

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Good - Confidential and Proprietary.

We work with cannabis companies as their sole creative team as well as provide support for com-panies with in-house design teams, taking on a variety of projects both big* and small**.

*Strategy, development of new brands, packaging design, websites and more**Sales and marketing collateral, merchandise and more

Page 8: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

We’re strategy first and let that guide alldecision-making and creative.

We’re a multidisciplinary team of creatives that hasexperience working with world-renown design studios,ad agencies and clients of all sizes.

Our work has been featured in Vogue, Goop, Leafly,Refinery 29, Forbes, Cosmopolitan, High Times, HighSnobiety, Paper, NPR, Complex and more.

Lowell is currently the #1 selling pre-roll brand inCalifornia and 1906 is one of the fastest growingbrands in Colorado.

In 2016, we we’re part of a team that lobbied the city of West Hollywood to legalize on-site public consumption. Winners will be announced December 2018.

We’ve worked on three different applications: West Hollywood (consumption lounge), New Jersey (retail, manufacturing and distribution), and Culver City (retail).

We take compliance very seriously. We understand the rules and regulations and seamlessly integrate them into our design from the beginning to avoid conflicts, delays and recalls.

We have a network of partners with proven track records in the industry including: legal, online advertising and marketing, dispensary oper-ations, flower sourcing, community activists, legal and compliance, fundraising, manufacturing, and child-resistant packaging.

We get the industry. We smoke weed. We eat edibles. We use infused bath bombs, topicals and tinctures. We visit dispensaries and talk to budtenders. We see where the opportunities are, where mistakes are being made, and how important education is and apply this to our thinking.

Credentials

Page 9: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

BRANDINGPositioning and StrategyTone and VoiceCopywritingLogos and Identity SystemsCreative Direction

PACKAGINGProduct Strategy and InnovationPackaging DesignPackaging DevelopmentPackaging Production

RETAIL & MARKETINGRetail and Environmental DesignSales and Marketing CollateralUI/UX DesignCampaign Design and DirectionArt Direction

APPLICATIONSApplying for licenses is an extremely intense, competitive and fast-paced process. Having worked with some of the biggest law firms and most respected community activists and lobbyists, we understand all that’s involved to help ac-quire a license for retail, manufacturing, delivery or on-site consumption. As design partners, we not only bring our client’s vision to life through the branding, renderings and overall design of the application, but also encourage them to go the extra mile and consider areas of opportunity that competitors may overlook.

CONSULTING We can lend support and direction for branding, product development, marketing and more.

Capabilities

Page 10: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

LOWELL HERB CO STRATEGY, BRANDING, PACKAGING, MARKETING

Page 11: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 12: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 13: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 14: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 15: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 16: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 17: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

STRATEGY, BRAND IDENTITY, PACKAGING, MERCHANDISEFAMOUS FARMS

Page 18: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 19: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 20: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

CREATIVE DIRECTION, DES IGN, MARKETING1906

Page 21: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

Page 22: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

Good - Confidential and Proprietary.

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Page 23: We design brands that transform modern cannabis culture.res.cloudinary.com/wecannect/image/upload/v1545094270/... · 2018-12-18 · We design brands that transform modern cannabis

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FOR MORE INFORMATION:cour tney@stud iogood.co