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We Don’t Really Like Computers. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com. We Like People http://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search =. Listen Participate Make Friends. SCHIPUL THE WEB MARKETING COMPANY - PowerPoint PPT Presentation
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We Don’t Really Like Computers
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
I. ListenII. ParticipateIII. Make Friends
We Like Peoplehttp://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search=
1. ListenChanges In Receiving
Information
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are
not trustworthy. http://www.thinkandask.com/news/becomeareporter.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Bloghttp://www.blogmaverick.com/
Online news takes center stage as a news source for 40% of
broadband users—those who are most heavily engaged with the
internet. http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
8% keep a blog39% read blogs
http://www.sifry.com/alerts/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Citizen Media Projecthttp://citmedia.org/blog/2006/06/23/student-journalists-major-league-project
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Houston News Blogs?http://www.outside.in
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
CIA / Feds using MediaWikihttp://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How Do You Listen?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
RSS, RSS 2.0, ATOM, XML
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Using Aggregated Content
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
2. ParticipateJoin the Online Community
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Skype = 136 million usersVonage = 1.8 million users
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickrhttp://www.flickr.com/photos/rebba/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickrhttp://www.flickr.com/photos/friends/
Social Networking - MySpace is #1With the week ending July 8, 2006 market share figure of 4.5% of all the
US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time
last year. http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
PRODUCT (RED)
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The PowerHitwise data show that the (PRODUCT) Red website experienced a 70-
fold increase in market share after a receiving emails in myspace.http://weblogs.hitwise.com/heather-hopkins/2006/10/project_red_brands_get_boost_f.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Targeting Generation Y?Meet them where they are.
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
$1.65 Billion
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
3. Make FriendsForm Relationships that are
Symbiotic
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Regiftable – PR and Webhttp://www.regiftable.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Whirlpool Google Mashuphttp://sketchup.google.com/3dwarehouse/bpm.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Nikon Stunning Galleryhttp://nikonstunninggallery.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Bonners Christmas Wonderlandhttp://christmas.bronners.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
I. Listen – Understanding PR
II. Participate – Experts in PR
III. Make Friends – Social PR
We Like People