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Selling specific products at specific retailers• Move products quickly (seasonal, promotional)
• Shift share (new product adoption)
• Drive combinations and/or multiple product sales
• Incent action even when there is NO COUPON REQUIRED
Shop on any device
We Provide Solutions
Delivering actionable sales results• Track and measure actual sales results quickly
• Utilize our post-purchase survey to drive additional actions in-store
Driving repeat traffic to retail partners• Deliver multiple purchases over a specific timeframe
• Increase visit/purchase frequency to store
• Allow consumers to select partner gift cards as their reward
Confidential – Do not copy or redistribute 2
In-Store Purchases – User Flow
MyPoints Members may organically navigate to the In-
Store Promotions page from the top Navigation. One or
more opportunities will be presented to the Member along
with instructions on how the promotions work.
A MyPoints Member may visit an In-Store detail page by
clicking on a Learn More button on the All Offers page or
via an e-mail promotion. The detail page will highlight the
Point earning opportunity along with appropriate details
and disclaimers.
Confidential – Do not copy or redistribute 3
In-Store Purchases – User Flow
MyPoints Members may upload their store receipt via the
MyPoints Web Site or Mobile App.
The MyPoints team will verify the receipt contains the
appropriate details and will process the appropriate Point
award.
MyPoints Members may visit their Account Statement
which details the Point award as well as a snapshot of the
receipt they uploaded and processing status.
Confidential – Do not copy or redistribute 4
GOAL
Drive bundled product purchases at Walmart™ stores
Change Behavior: Cottonelle
SOLUTION
48-hour takeover package with 5MM solo emails and
homepage web + an additional email to 5MM Members
Point offer:
• 750 Points for wipes
• 2,000 Points for both wipes + TP
• At Walmart™ stores only
7.5% Printed both
coupons
6.5% CTR
97% Purchased
both products
Confidential – Do not copy or redistribute 5
GOAL
Drive trial & repeat product purchases at Walmart™ stores
Trial + Repeat Purchase: Huggies
SOLUTION
3 MyPoints solo emails with Points for purchase at
Walmart™ stores only
Point offer:
• 1,000 Points for Drop #1
• 1,750 Points for Drop #2, & #3
• At Walmart™ stores only
58% Purchased at
least 2 x in last
30 days
3.1% CTR
61% 1st time
purchasers
85% plan to
purchase
again
Confidential – Do not copy or redistribute 6
GOAL
Drive sales at a variety of retailers
Acquire New Customers: Naked Juice
SOLUTION
MyPoints solo email and web placements with Points for
purchase at any of the specified stores
Offer highlights:
• 1,000 Points
• Multiple creative versions: some with coupon, some for
multiple retailers, etc.
3.54 ROI
62% 1st time
purchasers
77% plan to
purchase
again
Confidential – Do not copy or redistribute 7
GOAL
Drive sales at a variety of retailers with varying packaging
Acquire New Customers: IZZE® Beverage
SOLUTION
MyPoints solo emails with Points for purchase at any of the specified stores within a Geo or National Region
Offer highlights: • 1,000 Points
• Multiple creative versions based on retailer promotion; either Two (2) 4-Packs, One (1) 12-Pack Case, or Two (2) 12 ounce Cans
1.50 ROI
78% 1st time
purchasers
93% plan to
purchase
again
Confidential – Do not copy or redistribute 8
GOAL
Drive multiple product purchase at Walmart™ stores
Change Behavior & Acquire New Customers: Secret
SOLUTION
Takeover package with 5MM solo emails and 7-Day
Jumbo Homepage placement
Point offer:
• 500 Points for each Purchase of Secret® Clear Gel®; up to
2,000 Points for max purchase of Four (4)
2.96 ROI
69% 1st time
purchasers
88% plan to
purchase
again
62% Purchased 2
or more in one
transaction
Confidential – Do not copy or redistribute 9
Launch New-to-market Product
Confidential – Do not copy or redistribute 10
Drive Combination or Multiple Product Sales
Confidential – Do not copy or redistribute 11
Drive Seasonal Sales
