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We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

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Page 1: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

We take you From Paper to Palmtop…Marketing Solutions for Publishing Industry

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Page 2: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected] 2/14

END-TO-END MARKETING

What we offer you… More than just Marketing!

CUSTOMIZED DATA SOLUTIONS

Page 3: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected] 3/14

Customized Data Solutions

Page 4: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

Our Data Solutions for Publishing industry

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

o Advertising campaigns

o Editorial decisions

o Audience awareness and development

Publishing houses are more and more depending on their DATA to drive their business ahead. Data management enhances efforts such as

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Page 5: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

Key challenges faced in Publishing Industry

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

Industry specific Support tools & in depth information

Latest updates on Research

Reaching through – Electronic mail, Direct Mail, Social media updates, visual and audio presence

Disseminate news in real timePushing for position with new competitors - disruptive market entrants to tech-driven mammoths like Apple and Google, B2B publishers have to re-evaluate what it takes to fight and flourish.

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Page 6: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

Why Publishing Industry need us

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Challenge Reason

o It is estimated that B2B publishers

generate around 50 % of their

revenue

online

o Over 60% of business professionals

visit a business portal once in a

week,

mainly to stay updated.

o To connect with them, you need

effective database and

attractive

offers and landing pages

o It is very important to keep your

webpages and your publishing

materials updated in real time.

Page 7: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

How you can connect with more?

Through our multiple Data Solutions,you can…

Expand Enhance Enrich the database and increase your connectivity

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Page 8: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

Our Data Purchasing Plans

Procure business contacts from us

License them out from us, or better still…

Subscribe to a regular flow of refreshed business intelligence

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected] 6/24

Page 9: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

Our Data Services in a nutshell…

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

Fill 80% of your database with sure Readers

Get in touch with Influential brands looking for you

Get more connected and hence more visible

Allow us to Manage your data and keep it updated

Communicate as and when there is real-time demand

Get internationally reckoned

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Page 10: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

End-to-End Marketing

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Page 11: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

What we do for Marketing your Publishing initiatives

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

o Website Development

o Web Management

o Pay-per-click Marketing

o Search Engine Optimization (SEO)

o Social Media Management

o Product Marketing

o Custom Applications

o Content Management

But before that…

Plan

LAUNCH MARKETING CAMPAIGNS

Research

Strategize

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Page 12: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

What we ensure for Marketing your Publishing initiatives Market

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

Completeness

Consistency

Uniformity

Density

Integrity

Validity

ACCURACY

Inter Dependent

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Page 13: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

Results of Custom-Marketing your Publishing Industry

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected]

Increased Readership

Enhanced visibility

Improved Connectivity

Step above your competitors

Better data management and archive accessibility

Keep your readers informed and updated at all time

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Page 14: We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

B2Bdatapartners Website:- www.b2bdatapartners.com | Phone:- 800-382-4081 | Email:- [email protected] 14/14

The Final Result

And you can rise up everyday

A consistently growing Publishing brand

Increasing customer base (Readership)

Popularity of products and services

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