IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 1 (940) 463-5145

I N S I D E T H I S

I S S U E :

IMCEA

Scholarships

2

Leap Into a Jeep

Contest Winner

2

Self-Ordering

Kiosks

4

IMCEA Hawaii

Chapter Meeting

6-7

IMCEA Awards 9

FYI 10

IMCEA

Scholarship

Applications

11-

14

IMCEA Awards

Application

15

ConnectionsConnections Uniting Military MWR/Service Professionals Worldwide for 40 Years!

V O L U M E 8 1

M A R C H 2 0 1 6

the employees best for your company. Catersource is the place to learn, so make sure to attend the education sessions. Take notes, make an action plan from what you’ve learned to share with your team when you return back to your installation, and try to follow up with keynote speakers, either by personally meeting afterwards or sending them a quick follow-up email. Believe us, they’ll appreciate it. Looking forward to hearing about all your attendees will learn this year at Catersource! Jim Krueger, Jr., CMCE President, IMCEA

I MCEA has combined efforts with eager

members voicing praises of the value of attending Catersource. Through the combined efforts of these members and your IMCEA team, we are excited to provide access at reduced rates to you. Catersource 2016 has a jam-packed schedule that provides a wealth of information in a four-day sprint of advice, collaboration, insight, and much more. With so much happening in such a short time, it can be a challenge to try to do everything including in-depth sessions on the latest in food and beverage, business, operations, trends & style, people networking sessions and the latest in event solutions. Many attending members are also planning to have service sessions to capitalize on Catersource ideas and make actionable plans for later execution. What not to miss -- Out of the many exceptional sessions set for this year’s conference, Catersource is recommending two of the most promising. “Ordinary Food, Extraordinary Station,” led by Adam Gooch, the corporate executive chef at Common Plea Catering in

We’re off to Catersource 2016

Pittsburgh, will teach you how

to put a “twist” on the comfort classics everyone loves. When dishes are signature, they make your brand one-of-a-kind, and that’s key as a caterer. Don’t miss out on this opportunity for inspiration. Next, staffing was overwhelmingly indicated to be the biggest issue caterers had in 2015, so it’s likely that many can benefit from sessions on this complex process. “Hire Them Right So You Don’t Have to Fire Them Later,” which will be led by Jennifer Delay and Steve Sanchez, the CEO and chief marketing officer/VP of sales (respectively) of The JDK Group in Camp Hill, Pennsylvania, will help you analyze and improve your hiring process so you can find

IMCEA is now

accepting

applications for

our 2016 Awards

and Scholarship

program!

Read more on

pages 2 and 9.

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 2 (940) 463-5145

P A G E 2

C O N N E C T I O N S

IMCEA Corporate

Partners:

IMCEA Corporate

Sponsors: Gold

to recruit a New

IMCEA Member!

Join the network!

E ach year millions of dollars in

scholarships go unclaimed and

students miss out on

valuable opportunities to

improve their education

without the burden of

debt that follows for

years to come. Brighten

your future or that of

your children by

applying for IMCEA

scholarships – valued at

$1,000 each! Don’t let this

opportunity slip through your

fingers; send in your application

today! Applications are due by June 1,

2016.

The Robert W. Brunsman

Memorial Scholarship is open to all

IMCEA MWR/Services Professional

Members in good standing who are

currently enrolled in a higher learning

institution, whether in-class or on-line.

The Roy C. and Dorothy Jean Olson

Memorial Scholarship is open to

dependent family members of current

IMCEA Professional

Members in good

standing who are

graduating from high

school or enrolled in

college.

Applications available on

page 11-14.

For more information,

visit https://imcea.org/

awards/scholarship-info/.

IMCEA also offers a number of awards

available to MWR professionals. Do you

know or work with someone who

exemplifies leadership and

professionalism? Recognize their

achievements by nominating them for an

award! IMCEA membership is not

required for the Roy C. Olson Award and

the MWR Leadership Award. More award

information is available on page 9.

IMCEA Opens Annual Scholarships and Awards

“Leap Into a Jeep” Winner Revealed! Air Force Installation and Mission Support Center – San Antonio, Texas

C ongratulations to Tech. Sgt. Ana Cruz at Whiteman Air

Force Base, Missouri. Her name was randomly placed on the lucky key that started a 2016 Jeep Rubicon during the Air Force Clubs Membership Appreciation Month Leap Into a Jeep event! The other two contestants didn't walk away empty handed. Although their keys didn't start the Jeep, Marlin Tatom of Nellis Air Force Base, Nevada, and Larry Beck of Holloman Air Force Base, New Mexico, will each receive checks for $2,500! Check out the moment when the Air Force

Services Activity's Chief Enlisted Manager, Chief Master Sgt. Jason Toney, turned the winning key. MyAirForceLife Video highlights here: https://www.youtube.com/watch?v=NE4dN-hP5u4

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 3 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 4 (940) 463-5145

I n recent years, self-ordering automation has been

emerging in many retail and foodservice operations.

The most notable addition in the retail sector is the self-

checkouts at Wal-Mart and other large grocery chains. The

leader of automation in foodservice is McDonald’s, both

stateside and in Europe, with Chili’s and Applebee’s close

behind.

This technology has been around for quite some time so

why have companies decided that now is the time to

deploy these automated systems? The most common

assumption is that the implementation of these units is

directly associated with the push to increase the minimum

wage. According to McDonald’s, labor savings is near the

bottom of the list of reasons for implementation. While

there is savings from a decrease in unskilled labor, there is

an increase in skilled labor which is necessary to trouble-

shoot, maintain and update the automated systems.

The biggest contributors to the success of the self-ordering

kiosks are increased speed and accuracy, generational

acceptance, reduced training expenses and increased

revenue. When a customer orders a meal from an

automated kiosk, they can customize the orders and en-

sure that they get exactly what they want. This can reduce

waste from inaccurate orders by 15-20%. The necessity for

order correction will still remain, but at a significantly

reduced rate.

The timing of the release of this technology targets those

millennials who are beginning to gain disposable income. It

has been proven that this generation is more comfortable

interacting with automated systems than with service staff.

For many millennials, ordering from a kiosk reduces the

possible discomfort of being negatively judged for

selections. With this in mind, individuals who order from an

automated system tend to order more or larger portions

resulting in increased revenue of up to 30%.

In many military operations, revenue and bottom line are

important, but do the risks outweigh the benefits? There is

a delicate balance between remaining technologically

relevant and the need to personally interact with those who

are possibly at risk and are in need of human interaction.

Automation has become a convenience that is expected,

but all factors should be carefully addressed before

implementation.

Self-Ordering Kiosks – Is it Right for Your Operation?

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 5 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 6 (940) 463-5145

IMCEA Hawaii Chapter recently hosted a meeting to

network and discuss current issues and challenges that

effect MWR facilities and personnel. The notes from that

informative session are below.

I. ATTENDANCE

All attendees introduced themselves: Frank Faria –

retired JBPHH MWR Director, Sharon McAllen – Food

and Beverage Director, Joint Base Pearl Harbor-Hickam,

Bob Souza – Executive Chef, JBPHH, Keith Mashiyama,

CFO, MCCS, Don Figueira, CMCE – MCCS Food and

Beverage General Manager, Dennis Duck,

Pacific Region Business Chief, Army Garrison

Hawaii, Neil Morgan – MWR Director, Coast Guard, Jeff

Chaney – MCCS Executive Director, John O’Keefe –

Retired Army QA MWR, Bobbie Brock – MCCS Event

Coordinator, Jim Hamachek – E-Club Manager, Kahu-

na’s, MCBH, Dwight Nohara,

Assistant Manager, Hale Ikena Army, Dr. Peter Pao –

Factory Representative Gasser Chairs, Todd Scalf, Busi-

ness Operation Chief for Army Garrison Hawaii, Bart Per-

ry – General Manager Hale Ikena,

Suzanne King – Director of Family and MWR, U.S. Army

Garrison Hawaii, Elden Doi, CMCE – President Hawaii

Chapter IMCEA

II. PANELIST DISCUSSION

Executive Directors were asked to answer three

questions about their respective organization:

1. What plans do you have for RIMPAC? How will this

impact your organization financially?

2. How can all services become more effective at fi-

nances and marketing?

3. Tell us about your installation’s current programs/

services. What are your goals and priorities for the next

five years?

Suzanne King - US Army Garrison Hawaii:

No impact with

RIMPAC. Having

computer issues

with delays in

getting

certifications for

staff due to

computer

security. It could

take as long as 90 days to get work stations up with CAC

and running for staff.

Staffing is an issue. Three of four pools are closed due to

the lack of lifeguards. There are 833 priority one children

waiting on a list for child care, but can’t accommodate

them due to the lack of staffing. We have six classrooms

that are currently closed.

Under the DRA system, we are able to do our own hiring

and recruitment during a job fair. There were about 400

applicants. Even if we couldn’t hire them on the spot we

could show them where to go and what to do with USA-

JOBS.gov.

New innovations: Wheeler Bowling Center is now called

“The Hangar”. This is an entertainments facility with a

great patio, bar, and game room.

Jeff Chaney - USMC-MCB Hawaii:

RIMPAC: MCCS is planning on having a tent city in

the middle of the base and offering free Wi-Fi. The

bowling facility is currently open until 0300 daily to

offer personal other available recreational

options. There will be monthly races going on that

are open to the public. MCCS will be offering

specials and promotions to attract customers to

recreational facilities.

With the lack of APF funding, facilities may need to

be shut down. There are 10,000 active duty Marines

using the fitness centers but only enough APF funds

for “half” a janitor with no funds for equipment

replacement.

Challenges are trying to figure out how to cater to the

75 percent of the Marine Corps, which are 18 to

22-year-old Marines who don’t read the newspaper

International Military Community Executives Association meeting

February 9, 2016

Hickam Officers Club

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 7 (940) 463-5145

or fliers? They use smartphones and social media.

The Friends of K-Bay program, which allows civilians

to apply for a one-year pass to golf, bowl and the

Officers’ Club on base, has about 3,000 people

currently participating. However, due to security

levels, policies tend to change, and MCCS must work

with PMO and the

commanding officer to work

out the new procedures.

New innovations: Building a new restaurant at CLB-3

Warrior Field, and vacating the old building that

currently houses a coffee shop and Papa John’s.

Planning to add another Marine Mart and three-chair

barber shop.

Neil Morgan - US Coast Guard:

RIMPAC: No effect.

ITT was removed from the base. Mr. Morgan gets

calls frequently about ITT because his facility phone

number is listed on DoD website. JBPHH brings their

mobile unit to service the base a few times a week.

Active-duty Chief is the manager and food service

specialists working at the club. It’s nice that they don’t

have to be paid by MWR but they are used to cooking

food in bulk for personnel aboard a ship rather than

individual customers.

No social media is allowed on any government

computers at work.

Club #14 is open for breakfast and lunch. Club 14

was open for liquor sales and late lunches during

football season. On Friday nights they’re trying to

“kick-start” the bar operations again.

He would like to own his staff of NAF employees.

Currently has only one of 3 active-duty person that

rotates every few years and is required to borrow staff

from other facilities when busy if they are available.

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 8 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 9 (940) 463-5145

E ach year IMCEA honors deserving and hardworking

MWR/Services personnel with awards highlighting

their achievements. The IMCEA Awards Program is

designed to recognize IMCEA members who distinguish

themselves among their peers through demonstrated

leadership, outstanding conduct, exceptional contributions

and excellence in military MWR/Services operations.

Nominate a deserving professional today! Applications are

due June 1, 2016.

The Roy C. Olson Award recognizes an MWR/Services

professional who best exemplifies the high quality of

standards of leadership and skill in MWR/Services

management set by Roy Olson while

serving in the Marine Corps and as a Navy

Club Manager. Awardees are

chosen for their outstanding contributions

to military MWR/Services, as

demonstrated by their leadership,

professionalism, dedication, innovation,

and caring.

The MWR Leadership Award formally

recognizes senior officials (service level or

higher) who consistently demonstrate

exceptional leadership skills and who

make particularly significant contributions to the betterment

of military MWR/Services programs. Award recipients must

display courage of conviction, teamwork, innovation,

creativity, and genuine caring for the programs designed to

improve the quality of life for uniformed service personnel

and their families worldwide.

The Associate Council Achievement Award recognizes

IMCEA Associate Members for exceptional and

outstanding support of IMCEA and military MWR/Services

programs. Awardees must display consistently outstanding

support of IMCEA activities and programs while providing

unparalleled support of military MWR/Services programs

through initiatives such as information sharing,

sponsorship, and innovation within their respective

industry.

The Irving Rubenstein Memorial Award recognizes one

MWR/Services professional from each of the five branches

of the Armed Forces who has been in an MWR/Services

management position for less than two years. Winners of

the Irving Rubenstein Memorial Award display exceptional

management skill and leadership, achieve particularly

outstanding performance results in their respective

programs, and possess great potential for continued

success in military MWR/Services. The award provides an

incentive for young managers to aspire to great

achievement in military MWR/Services early in their

careers.

The IMCEA and Paul Reece Founders Award celebrates

those who are instrumental in establishing and developing

active chapters, those that are responsible for membership

recruitment in large numbers that help to keep the

organization strong, and other such achievements that

directly relate to the growth and sustainment of IMCEA.

The IMCEA Hall of Fame Award - Induction into the

IMCEA Hall of Fame is the highest honor bestowed on an

IMCEA member. Each year, the IMCEA

Board of Directors selects one IMCEA

member for induction into the Hall of Fame

from nominations submitted by the

General Membership.

IMCEA Hall of Fame inductees achieve

major success within the military MWR/

Services profession through consistent

exemplary leadership, innovation and

creativity, dedication, caring, and

resourcefulness. They possess and

actively practice the highest personal and

professional values, and serve as examples for others to

follow. IMCEA Hall of Fame inductees are proven leaders

in their field. Their contributions to uniformed service

personnel and their families worldwide, and to IMCEA are

unmatched by their peers. Learn more about these

awards and scholarships at www.imcea.org. Application

available online and on page 15.

IMCEA Opens Annual Awards

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 10 (940) 463-5145

Program Updates

Military Community and Family Policy Weekly

eNewsletter: http://www.militaryonesource.mil/

mcfp/weekly

Joint Family Support Assistance Program

(JFSAP) Newsletter: http://

www.militaryonesource.mil/jfsap/enewsletter

American Logistics Association Weekly

Executive briefing: http://multibriefs.com/briefs/

alaorg/index.php

Is your Certified Military Community

Executive (CMCE) Certification up for

Renewal?

O ne amazing benefit of your membership with IMCEA is the

ability to become CMCE Certified. The only military Morale, Welfare, and Recreation (MWR) certification program that is nationally registered by the National Certification Commission. As with any certification, you have to re-certify every three years. Recertification is easy! All you have to do is fill out the form on our website https://imcea.org/wp-content/uploads/2012/04/cmcerecognition1.pdf and send it in to us. The cost for re-certification is $50. You do not want to let this prestigious certification lapse! For questions about CMCE certification, or your CMCE status, please email imcea@imcea.org.

IMCEA and the National Restaurant Association

have partnered to provide IMCEA members with

ServSafe®

Food Safety and ServSafe Alcohol®

online training and certification at a special discounted

price.

The ServSafe food safety and ServSafe Alcohol online

courses allow you to take training on your own

schedule and spend less time away from the operation,

at a lower overall training cost. Click here for more

info.

T he Joint Services Prime

Vendor Program offers up to

date information along with Food

and beverage tips, trends and

insights on their Food for Thought

blog. Check it out here for more

information!

Join the IMCEA

Virtual Tradeshow - now open!

Register here to start connecting with

current industry trends and training!

Commander Navy Installations

Command (CNIC) N9

Newsletter is now available.

Check out this wealth of

information here.

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 11 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 12 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 13 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 14 (940) 463-5145

IMCEA, 14080 Nacogdoches Road #329, San Antonio, Texas 78247-1944 15 (940) 463-5145