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Weaving the Web that works for you. How social networking can make or break your career.

Weaving the Web that works for you

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Weaving the Web that works for you.How social networking can make — or break — your career.

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How social networking can make or break your career.

Perhaps they are seeing all your excellent qualifications, but at the same time they also are seeing those photos from that last party or your comments on Facebook about your former boss.

While savvy job hunters are using the Internet to network and pursue their next career opportunity, most employers also are using it to scope out potential hires.

According to a recent survey by Career XRoads, 88.5% of companies consider social media in hiring. In another recent study, Jobvite revealed that an eye-opening 80% even review social profiles.

In a job search, online investigation is a two-way street.

While you’re doing your research on the companies you want to work for, employers and recruiters are researching, too.

How you use — or fail to use — social media can have a significant impact on your career. Whether you’re currently looking for a career position, still in college and soon will be looking, or are in a position and not currently looking for a new one, the time to start managing your online brand is now.

Think about things you do everyday — such as texting or posting messages and comments on Facebook or Twitter. Take a good look at the message you are sending to the world about yourself. Then take control.

You need to get yourself out there in a positive light. Make a good impression online to potential employers — especially when you’re in the job market.

This paper explores the use of a wide range of social media tools for online identity management, job search and career advancement and makes specific recommendations for their effective use. It reveals ways to make a favorable impression in the virtual world before you even officially communicate with employers.

Your life story could be under the microscope of potential employers.

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How social networking can make or break your career.

What exactly is social media?

As defined by socialbrite.org, social media are “works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site.” More broadly, social media refers to “any online technology that lets people publish, converse and share content online.”

Today, social networking sites such as LinkedIn, Facebook and even Twitter have become essential career management tools.

Your marketing plan needs to include getting yourself out there through some form of social media —

at the very least on the professional site LinkedIn. A top choice among recruiters and employers, LinkedIn could be on its way to replacing Monster and other job boards as the top job site.

Social networking sites are not merely about finding your next job.

Social networking offers you easy access to people who can help you do your current job better. They draw attention to you and your expertise to a broader audience. And they can help you quickly make the real life networking connections that will advance your career.

These sites also allow you to more effectively manage your networking connections, so that you use your precious face-to-face time only with those connections that you already know to be the most interesting and productive.

Real networking is about shared interests. It goes beyond professional interests to personal interests of all kinds, so social networking sites can enrich your life as well as your career. And, of course, the two are not separate. Your golf, yoga, and parenting networks can and do help you make career progress and find a new employer when that becomes necessary.

The power of social media.

The social media explosion.

Social networking became possible when Web 2.0 put the power in the average user’s hands to post and control content in the early years of the 21st century. Tim O’Reilly is generally credited with inventing the term following a conference dealing with next-generation Web concepts held by O’Reilly Media and MediaLive International of San Jose, California in 2004.

The former Web, which was considered useful only as an information source, was left in the dust. And social media sites exploded in number as well as popularity around the globe. The world — not just its programmers — started controlling the Web and its information. Hence, the power of social networking became ours.

In 2006, “Time” magazine named ‘You’ as Person of the Year — acknowledging the millions of people contributing anonymously to Wikipedia, MySpace, YouTube, Facebook, SecondLife and other user-generated content on the Web.

For people around the world, this was a life-changer.

The number of social media sites ballooned overnight, much like the number of apps (application software) being offered. Wikipedia, the user-generated encyclopedia, maintains a list of the 200 top social networking sites, but even that only scratches the surface.

Consider four of the most popular social media sites today that should be taken into account when assessing your online image: LinkedIn, Facebook, Twitter and YouTube. Combined, they had more

than three billion unique visitors in a recent month according to Compete.com.

Facebook continues to lead the pack in popularity, but LinkedIn recently has been making a strong surge. It reported a recent monthly growth of 14.83% whereas Facebook increased only 4.97%.

Think about the power of Twitter — a 24-hour, seven-days-a-week networking opportunity where anyone with a device and a connection can virtually mingle with the likes of Bill Gates or Ashton Kutcher.

The world is always watching — consider that YouTube has surpassed the mark of more than 700 billion playbacks.

Even this phenomenon of social networking got the attention of mainstream media. In 2010, “Time” magazine once again recognized the global implications when Mark Zuckerberg — the creator of Facebook — was voted Time’s Man of the Year. In his own Facebook entry, Zuckerberg proclaims to be “trying to make the world a more open place by helping people connect and share.”

What began as a small project by a Harvard student, Facebook now boasts a membership of 41.6 percent of the U.S. population, according to a recent report from Social Media Today. Facebook’s overwhelming popularity has even supplanted MySpace’s once elite status in the social networking chain.

Web 3.0 — the next wave.

The future of social networking promises more change. The next big thing in the Internet is already underway – Web 3.0. Many believe this will be the “Semantic Web”— a place where a new generation of search engines could instantly know which Jane Doe you are and pull everything ever published about you into a single coherent document. Make sure that you are the principal author of that document. And make sure it’s good.

Consider where you’re likely to get the greatest exposure in today’s world. Would it be in a newspaper ad? Would it be through a recruiter? How about on Facebook with its 600 million registered users?

Social media is today’s most efficient way to connect to the world.

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How social networking can make or break your career.

Companies are using social media tools to such an extent that hiring discrimination claims are increasing. Because personal and professional information is melded on many of these sites, inappropriate information may cause a hiring manager to reject a potential hire. Even such seemingly safe topics as a health condition might cause an employer to unjustly pass on a candidate.

The bottom line is that the job seeker’s virtual image speaks volumes to potential employers. Thinking that an employer won’t see what’s posted on your social media accounts is like burying your head in the sand.

Most corporate recruiters and hiring managers are realizing the power of social media and are turning to websites to source and screen their candidates. When you get past the virtual process and into the office for an interview, you might be amazed at how much they already know about you.

Gerry Crispin from CareerXRoads, an international consulting business, predicts even more companies will begin using social media as part of the recruiting process: “I would certainly expect that the percentage of recruiters using social media in some form as a part of their recruiting process is rapidly approaching 100%.”

Among the social networking sites, LinkedIn is the site of choice. The professional networking site has attracted the likes of Microsoft, eBay, Netflix and Target to facilitate their recruiting efforts. The site is so effective that sometimes passive candidates posted on LinkedIn are even approached by the companies first.

What companies are doing.The dominance of LinkedIn is shown in these numbers from Jobvite. This industry barometer gauges how employers are using social networks to recruit.

L INKEDIN: 78%

FACEBOOK: 55%

TWITTER: 45%

YOUTUBE: 14%

MYSPACE: 5%

BLOGS: 19%

“Fifteen years ago, it would have been silly to ask recruiters what percentage of their hires involved the use of a phone. Five years ago, it would have been silly to ask what percentage use e-mail, and within a couple years it will be as silly to ask what percentage of hires involve social media. It isn’t a replacement but an enhancement of the means to communicate and gather relevant content, analyze options and execute your decision.”

— Gerry Crispin, co-founder of Career XRoads

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How social networking can make or break your career.

It doesn’t take a private investigator to see inside the lives of most people. Even if you’re not easily viewed on a main social media website, your inside informa-tion can easily be purchased on sites such as Wink, Spoke and ZoomInfo. You’re out there. Your goal is to control whatever information you can.

Friends only: Setting boundaries

It’s smart to utilize the privacy settings that certain social media websites offer.

For example, Facebook lets you customize who gets to see your photos, your bio, your status, your religious affiliation, your political views and your birthday. Whether you choose to let just your friends or friends of friends or everyone share such information is up to you.

Additional settings on Facebook take it even further – letting you decide whether you want to add people as friends or if you want others to see your ‘friend’ list and more. Sticking with “Friends Only” is a good general rule in keeping potential employers from seeing personal details.

Twitter also will protect your “tweets.” If you choose, only confirmed followers have access to both your comments and your profile.

Keeping your personal life as personal as it can be in this day and age is usually smart. Many job seekers are eliminated from contention before they even say hello.

With the uncertain nature of the economy, job seekers must be smart about their job search project. Candidates who understand reputation management and know how to market themselves effectively will land jobs sooner than those who don’t.

Do you virtually exist?

So, what impression are you relaying to the world now? If you’re in the job market, you need to have a presence in social media — especially the professional networking site LinkedIn.

In this age of technology, not being in tune with the times could even appear unprofessional and possibly be a mark against you.

If you are represented in the virtual world, what kind of impression are you making? The ease of taking a video on your Flip and then posting it on YouTube could quickly get anyone in trouble. Maybe a friend even posted an incriminating photo as a joke.

It’s a good idea to Google yourself.

See what employers can discover about you instantly. Your presence out there might surprise you. You might also try variations of your name, such as including your middle initial. Among other things, your LinkedIn profile automatically will pop up — making it even more important that you are represented with an updated LinkedIn profile.

And don’t miss the Google images link. Floating around cyberspace might be some incriminating pho-tos of you — or perhaps just an amusing pose of you from 10 years ago.

What job seekers need to do.

How does the virtual world see you? Are you somebody that hiring managers and recruiters would consider a good potential employee? Think about what’s posted about you.

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How social networking can make or break your career.

Providers of career transition services recommend that creating a profile on LinkedIn be one of the first things you do when starting your job search. These profiles are business-oriented, focusing on education highlights and past work experience. Getting your name out there on this site is a must and could potentially go a long way toward landing that next job.

Employers are drawn to the recommendations that are posted on the profiles.

Of course, these are something that job seekers must gather from their peers and bosses (past and present). The job seekers ultimately control these —whether they send them back for revisions or decide not to post at all.

As compared to the other social media sites, LinkedIn focuses more on job search and industry news. It is especially useful for making second-and third-degree contacts in the professional world.

As you add contacts, LinkedIn calculates your total connections under the heading “Your Network of Trusted Professionals” which includes:

1st degree Your friends and colleagues

+ 2nd degree Friends of friends

+ 3rd degree

A friend of a friend of a friend

= Total users

you can contact through an introduction

There are LinkedIn members from all 500 of the Fortune 500 companies. LinkedIn members comprise 130 different industries and include 215,000 with the title of recruiter. Then add in all those LinkedIn people with different titles who also do recruiting. That’s a lot of networking potential.

Not convinced? It also has a special jobs section where you can find job listings. In fact, it even automatically brings up suggested jobs for you according to your background.

The most professional of the big three social media websites (Facebook, Twitter and LinkedIn) is LinkedIn. Surveys show that hiring managers and recruiters tend to rely on the information on LinkedIn the most.

Getting LinkedIn

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How social networking can make or break your career.

If you do decide to have your own website, remember you’re shouting your online brand louder than ever. Make sure you’re exhibiting what you want the world to see.

This website must be kept on a professional level. Spelling and grammar are important. If you’re not the best writer or grammarian, enlist the help of a friend or a service. Also, remember to keep your information, including your resume, updated.

Your personal website is a true reflection of your image. If it is done appropriately and is important for your career path, you may even want to add your Web address on the hard copy or electronic version of your resume.

Creating your own personal website has become easier.

Whereas rudimentary websites were previously hard to create — now customized, professional looking sites are fairly easy.

For example, Ning.com allows you to create a mini social site with a 10 bandwidth for only a small monthly fee. If you need more advanced versions, it will cost more. The Ellen Show, Smart Cars, Hershey’s, the Epilepsy Foundation, musical groups and even political campaigns have used Ning to get their messages across.

There are many other services such as Wix.com, Yola.com or even Yahoo where you can create your own site without having a full-blown Web design program such as Adobe’s Dreamweaver. You also don’t necessarily have to pay large fees to outside sources to create your website anymore.

If you’re in job search, following the feeds of tweeters related to targeted companies and industries can be useful. You can of course go to Twitter.com and sign up to receive whatever tweets you like. This also can sometimes be useful for employed people.

Following full-scale blogs of industry or professional experts — and their podcasts as well — can be helpful to job hunters, upwardly mobile managers, and pro-fessionals of all kinds. Technorati.com is an easy place to go shopping for useful blogs.

Writing full-blown blogs, however, will require more time than Twitter’s micro-blogging. The time and attention that a blog (short for Web log) requires is usually not worth the effort for most job hunters. Besides that, you’re competing with more than 100 million other blogs out there.

So unless you’re an experienced writer and have a wealth of professional information to share, it’s prob-ably wiser to spend your job search time otherwise.

If a blog is still what you want to do, then remember to keep it current. An item that is six months old is considered outdated. Also remember, this will be revealing a lot about you. Consider your topics and how it’s written carefully.

Showcasing yourself on a website

If you’re in a profession where a portfolio is expected, you’ll need your own personal website.

For architects, art directors, photographers, illustra-tors or graphic designers, it would be important to showcase your expertise and market yourself through the work you have done. Of course, it also would be important if you have a career in website design.

Otherwise, a personal website is not really necessary. It’s up to you if you think it’s worth the time investment. If you have enough good things to display, it could act as your online CV. It also could counteract any negative things that might have slipped through the cracks on the Internet.

Where can you build almost instant exposure to other recruiters and executives? For most people, it doesn’t come with the first tweet, but over time you can get your name out there and be recognized through Twitter.

The free social networking and micro-blogging service allows users to send tweets of up to 140 characters to the Twitter website, via short message service (SMS). If you’re highly wired and time-challenged, Twitter may be your best online choice for social communicating.

Relationship building is one of the keys to good networking.

With 190 million users tweeting 65 million times a day, Twitter is a force to be reckoned with. Since its launch in July 2006, it has proven that it’s not going away. More and more HR managers and recruiters are paying attention to its users.

To tweet or not to tweet?

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How social networking can make or break your career.

Don’t forget about the company’s individual job boards.

According to an analysis of hiring data by Jobs2web Inc., companies look through about 219 applications from a large job board before making one hire as compared to 33 applications per hire on the company’s own site.

For job hunters, the biggest negative of job boards is that they can take an inordinate amount of time — much more time than is justified by the likely results. It takes time to locate them, time to list on them and time to track anything they come up with. And they sometimes generate a lot of spam, including offers of high-priced job search assistance services, some of which have proven to be of very little use.

Job hunters also can get caught in the “content” on job boards.

Like any commercial website, job boards often seek advertising revenue, so they work hard to keep users on the site, reading job hunting advice and other content. Sometimes that advice is offered by bona fide experts. Sometimes it’s not. It’s usually produced by multiple authors, and therefore can lack coherence.

The other big problem is that perhaps thousands of other job seekers are seeing that same posting and applying just like you. There is a good likelihood that your resume ends up in a huge pile on a human resource person’s desk. You may have an outstanding resume — and included all the key words to get their attention. But it still may never see the light of day in a hiring manager’s office. The odds are not in your favor.

So, should a job hunter use job boards?

Yes. Will those job boards produce results? Yes, for some people, but probably to just a small portion. Especially during difficult economic times, jobs tend to change hands by informal means. This makes basic networking even more important.

The bottom line: Limit the amount of time spent on job boards.

You’re looking good on Google. Your LinkedIn account is all set up. Your Facebook page has all the right privacy settings. You’re following tweets on your industry’s news. Your social networking appears all in order.

Don’t stop there. The use of the Internet in your job search is just getting started.

You’re all set to make a good impression. Anyone looking for you online will find a potentially good hire. Now turn the tables and research the companies. Do they make a good impression on you? Is it some-body you want to work for?

For an unemployed job hunter, the target list should include at least 50 organizations. For someone who is employed, a list of 10 is sufficient. And, of course, the top three or four on that list should be depart-ments or business units of your current employer, including possibilities within your current area.

What about job boards?

Their names have become part of our vernacular — Monster, CareerBuilder, TheLadders, Dice, SimplyHired, Indeed. Job boards are all over the Internet — but not just the big boards. There are tens of thousands of big and small boards vying for attention.

For active managerial and professional hunters, the large boards are not always the best. Often, it’s a niche board specializing in a profession, industry, salary level or location important to the job hunter that’s most useful. A specialty board such as ComputerWork.com or GreenJobSearch.org also might prove more effective.

Your image is clear. What now?

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How social networking can make or break your career.

Want to go even further?

A cutting-edge job search campaign might involve sending out links to your “visual CV” — an Internet-based, multimedia resume that will ensure that you stand out from the crowd. With this, embedded charts, documents, samples and even video can be added to your resume presentation.

Two different versions for students and professionals can be accessed through www.visualcv.com. One good feature is that this visual CV allows users to control and track who views it. Another good feature — it’s free.

Tech-savvy job seekers also might see the value of inserting barcode-like QR (quick response) codes in their resumes, which can be scanned by an iPhone to call up a website displaying a visual CV, work samples, or a LinkedIn profile.

You can also hyperlink your resume to your LinkedIn profile. A hyperlink is a word, phrase or image that you can click on to jump to a new document or a new section with the current document. Such links show that you are media-savvy and also give potential employers your complete picture.

Looking beyond RSS

Some companies, however, have started to remove the open standard RSS in favor of a more closed workflow which forces users to use their websites to access information such as new content updates.

Twitter, for instance, no longer offers RSS feeds. It switched to OAuth, an authentication method that lets you use apps without them storing your pass-word. Twitter’s own blog says this means “increased security and a better experience.”

You have to keep track of updates through Twitter’s website or through a third-party application like TweetDeck. The easiest way to find people or companies is by typing their name into the search box at the top of your Twitter homepage.

Twitter allows you to keep a list of searches of the people, companies or trends you want to track. Tweets from users you follow will show up in your Timeline, and any saved searches you create will be available from your searches’ dropdown.

Facebook also no longer provides RSS feeds for its content. It allows you to set up notifications, either by e-mail or by text message to your cell phone in its account settings. You will need to “Like” something in order to get updates. So if you want to see updates from Company X, find its Facebook page and click the “Like” button.

LinkedIn, which still uses RSS technology, offers two types of feeds — public and personal. Public feeds offer the same content to all LinkedIn members. Personal feeds contain private information from your LinkedIn network.

RSS feeds are one solution.

RSS stands for Really Simple Syndication. It is not a particularly new technology, but it’s important in the world of career management and job search.

Basically, it’s a way that websites let you know when they’ve been updated. When a website tells you about their feed or asks you to subscribe, they are typically talking about RSS.

The newest versions of Safari, Firefox, and Internet Explorer all have RSS and Web-based services like Bloglines and Google Reader, which allow you to subscribe to RSS feeds and access them from any Web browser on any computer.

You can also subscribe to an RSS feed of any search that you perform through Google Blog Search. Most blogs offer RSS feeds. Whether you’re looking for career advice, specific jobs, or researching a company, subscribing to blogs’ RSS feeds is a great way to get quality information fed to your desktop as it’s published.

Job Search Engines like Indeed and SimplyHired do what Google does, but only for job listings. They scour the Internet for relevant results, and then allow you to search those results to find what you’re looking for. You can search by company name, job title, location, or any other keyword. You can then subscribe to an RSS feed for the search, so that when new jobs are found that match your criteria, you’ll be e-mailed — automatically.

These job search engines are good at locating desirable positions that you might have missed. It also might save valuable time otherwise spent searching the job boards.

Gathering the best and most relevant information is a key to the success of most undertakings, and career management is no exception. Whether you are in active job search, or happy in your current employment, access to information about potential next employers is essential to your future success.

The problem is finding a way to easily locate the appropriate amount of the information. Employed managers and professionals have limited time. They need to be selective. And they cannot afford the time to go hunting for career-related information every day.

Automating your updates.

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How social networking can make or break your career.

Web tools can map your contacts and the contacts of people you know. They can also enable you to identify the people you should meet and provide information on those people who will make meetings more successful. But there is still no substitute for those real-time conversations on the telephone or over lunch.

Organizational users of career transition services are in clear agreement about the importance of integrating Internet and traditional tools in job search assistance programs. In a recent LHH survey of 968 companies, 86% expressed a preference for career transition programs using “a blend of technology and in-person resources,” while only 1% favored “technology” alone.

As important as online tools are, they are not a complete solution for job search or career advancement. It’s essential to combine them with traditional career advancement and job hunting activities. The most important of these continues to be networking.

Check out the book, “Highly Effective Networking, Meet the Right People and Get a Great Job”, by Orville Pierson, to find out more about the importance of networking activities. Whether it’s through a social media site or through a casual conversation at the grocery store, connecting with people is the key to landing a job.

Remember, it’s no magic potion.

What’s ahead?

It’s a brave new job-hunting world. The Internet has made job-hunting a highly automated, lightning-fast endeavor with social networking, online searching and researching, and even hyperlinked resumes.

Our ever-evolving technological world is sure to bring more changes and other opportunities to make job search even more efficient. Web 3.0 is right around the corner.

Job hunters must be diligent in updating their high-tech skills so they can take advantage of social media opportunities on sites such as LinkedIn, Facebook and Twitter. Even more importantly, job seekers need to manage their online image.

Just as job seekers are utilizing online tools to find employers – recruiters and hiring managers are doing their research to make sure their next hire is a good fit.

Paying attention to the trends and using all the cutting-edge technology right at your fingertips will be a big key to your success.

As important as online tools are, they are not a complete solution for job search or career advancement. It’s essential to combine them with traditional career advancement and job hunting activities. The most important of these continues to be networking.

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How social networking can make or break your career.

Web tools and your career.

Social Networking

Social networking sites allow users to post information about them that can be seen by a selected list of people – and possibly by anyone doing an Internet search.

Popular Web Tools Career Applications

LinkedIn LinkedIn is a career related site frequently used by recruiters and employers. Because it contains resume-like information on all of your network contacts (and their contacts), it is particularly useful in career and job search.

Facebook Facebook is more about social contacts. Despite its high network-ing value, it has less career value than LinkedIn.

Twitter Twitter is a popular micro-blogging site that can also be seen as a social networking site.

YouTube YouTube is a video-sharing website on which users can upload, share and view videos. It operates as a subsidiary of Google.

Myspace MySpace is a social networking site for pleasure and entertainment and is not recommended for use in job search. MySpace was taken over in popularity by Facebook in 2008.

Tips: Privacy controls may not keep the general public from seeing your postings. Be sure that all text and photos project an image consistent with your career aspirations. Be careful who you connect with, since people may judge you by the company you keep.

Search Engines

You need to be well informed about the internal or external organization where you will work next, so go beyond their websites and search them.

Popular Web Tools Career Applications

Google

Yahoo

Dogpile

Bing

Different search engines may pro-duce different results on the same subject. Dogpile aggregates the results from several search engines into a single list.

Wink

Spoke

ZoomInfo

When networking, search people using Wink, Spoke and ZoomInfo as well as the general search engines.

Tips: Search your own name to see how effectively you are managing your personal brand on the Internet.

Job Boards & Aggregators

Job boards provide searchable “help wanted” ads and put your resume in databases searched by recruiters and employers.

Popular Web Tools Career Applications

Monster

CareerBuilder

There are more than 50,000 job boards. The smaller specialty boards may be more useful than the three huge general boards listed at the left.

TheLadders TheLadders focuses on jobs with six-figure salaries, but charges a fee to candidates.

Indeed

SimplyHired

Aggregators like Indeed and SimplyHired are “job boards of job boards,” sites that collect listings from wherever they can.

Tips: Think keywords. Be careful: your personal information can be picked up by anyone. Job boards can be job search time wasters, so limit your time there.

Blogs & Micro-blogs

Blogs are journal-like writings posted by anyone on any topic.

Popular Web Tools Career Applications

Technorati There are more than 100 million blogs, all searchable at Technorati. Writing one may advance your career, but it’s time-consuming and hard to attract readership.

Twitter Twitter is a popular micro-blogging site that can also be seen as a social networking site.

Tips: Read blogs, but don’t do much writing. If you are in a job search, follow those relating to your targeted organizations. Following a few well-chosen blogs is a good career advancement tactic.

RSS

RSS (Really Simple Syndication) feeds automatically send you the latest information from websites where you subscribe.

Tip: Use RSS to stay up to date on targeted companies, network contacts, advances in your field, and relevant job openings.

W

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How social networking can make or break your career.

Seven steps to effective online personal brand management.

Step 1 Step 2 Step 5Step 3 Step 6Step 4 Step 7Google yourself and remove any content not consistent with the brand image you want to project. Remember that website privacy controls work only when they’re turned on, and even then there are numerous ways that content can move to other unprotected sites.

Create a marketing plan for yourself, including a list of organizations where you’d next like to work. Adjust your brand image to appeal to decision makers in this market.

Post your resume on job boards specializing (or at least including) your profession and industry. Include a revision date as text, not in a footer, so readers will know whether it’s current.

Use LinkedIn. If you’re unemployed, complete the entire profile, including several recommendations. In any case, get “linked” with 100 or more reputable people that you actually know.

Set up RSS feeds. It’s like having a journal subscription. If you’re unemployed, set up enough to cover all segments of your target list.

Select a blog to follow, preferably one written by an expert in your profession or industry. If unemployed, follow several.

Do not waste time with websites that are not relevant to career progress — or, worse yet, could undermine your career progress. Remember, material you publish on the Internet — text and photos both — can be viewed by any current or prospective future employer. If you’re in job search, balance Internet use with proven traditional methods.

For more information on using the Internet — and social networks, in particular — to advance your career, please visit LHH.com or contact your local LHH representative.

Lee Hecht Harrison offers talent development solutions throughout the entire employee lifecycle — from on-boarding, through career and leadership development, engagement and retention to redeployment and transition. We help organizations maximize their return on investment in developing people, while assisting individuals to achieve their full potential.

With over 270 offices worldwide, Lee Hecht Harrison is the global talent development leader. We connect people to jobs through innovative career transition services and help individuals improve performance through career and leadership development.

Lee Hecht Harrison is a part of Adecco Group, the world leader in workforce solutions with over 6,600 offices in over 70 countries and territories around the world. For more information, please visit LHH.com.

©2011 Lee Hecht Harrison

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