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Kettering Thesis for Genesee County Road Commission Lee Knepper – Co-op. Web 2.0 (Social Media). Social Media: A web based technology to change media monologues to dialogues. No longer is the web a one way conversation. Social Media: What. Social Media: Why. - PowerPoint PPT Presentation
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Web 2.0 (Social Media)
Kettering Thesis for Genesee County Road Commission
Lee Knepper – Co-op
Social Media: What
Social Media: A web based technology to change media monologues to dialogues.
No longer is the web a one way conversation
Social Media: Why
• Get input from citizens before decisions are made.• Give the citizens information quicker and easier.• Create a relationship with citizens by interaction.• Network with other road commissions and
companies to discover ideas we may not have thought of, or technology we don't know about.
• Identify and correct misinformation.
Social Media Program: How
• Social media program: a system of websites and services to achieve the following objectives
– Receive updates while in a social networking site– Get feedback from citizens– Allow them to participate in questions, debates and
decisions.– Maintain a friendly personality
Social Media System: How (Implementation)
• Social media system was created using these sites
– Facebook: Discussion boards and provides updates– Twitter: Provides short updates to those using Twitter– YouTube: Video hosting– Flickr: Image hosting– Polldaddy: Polls and surveys– RSS pages: News feed capable of replacing Notifier– (All but RSS and Polldaddy can be commented on)
• Personality is provided by the users updating and monitoring.
Facebook Page
Twitter Profile
Flickr Profile
Poll Examples
• One of these is embedded into the side bar of the website, so everyone visiting the site will see them.
RSS Feed (as seen in Firefox)
Current Usage:
• Facebook: 56 followers• Twitter: 42 followers• Flickr: 6,829 Views, 57 commented on, 52 flagged
as another users favorite image.• YouTube: 233 channel views, 114 upload views
– February 4th 2010 TO May 25th
• Polldaddy: 393 responses over 5 polls.• RSS:5,452 hits in April 2010 for 8 Feeds
Summery
• System allows interaction with citizens, and promotes goodwill.
• System can be used to proactively get the public's opinion on a decision or idea.
• Multiple sites give the public multiple ways to get the information they are interested in.
• Multiple media formats allow information to be given in the most efficient and interesting means possible.
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