7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

1/9

Gclctmi M``didrmtcjo Qrjlrmkkd

@msd stugcds6 @josukdr @KCTocidvdrJ`tjndr >1=1

\dn mg gdsclo tcps bjrstmogmrg mg bjrkmts

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

2/9

Gclctmi M``didrmtcjo Qrjlrmkkd

# BrmkdsWjtmi Qmld M`tcvcty

^mtd

> 1.14%

0 1.17%7 1.14%

< 1.1>%

Ndst prm`tc`d kdgcm cosclets

Pclocbc`mot grjp-jbb jo dolmldkdot wcte ijoldr mgs

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

]udstcjo\emt wjuig kmhd tecs mgvdrt wjrh emrgdr:

Wcp@jkkuoc`mtd ted kdssmld dmriy, usd bdwdr brmkds.

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

3/9

Gclctmi M``didrmtcjo Qrjlrmkkd

Ndst prm`tc`d kdgcm cosclets

Qjrtmi ejkd pmld tmhdjvdrs mog ^jmgNij`hs`mpturd mttdotcjo, mog

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

4/9

Gclctmi M``didrmtcjo Qrjlrmkkd

Dxmkpid6 Rmsdicod Lcmot = Gmy

Nictz jo Limk.`jk

EQWJ ^jmgnij`h

Pctd Wrmbbc` (rdg icod)

Ndst prm`tc`d kdgcm cosclets

grcvd dolmldkdot wcte ted nrmog ijol mbtdr`mkpmclo stjps

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

5/9

Gclctmi M``didrmtcjo Qrjlrmkkd

Ijlj joiy co imst brmkdIjlj joiy co imst brmkd

3. @joscstdot Nrmogcol & Ijljs Scdig Ptrjoldr ^dsuitsNdst prm`tc`d kdgcm cosclets

@jotcoujus nrmogcol njjsts pur`emsd cotdot

Ijlj mog pm`h sejt co dm`e brmkdIjlj mog pm`h sejt co dm`e brmkd

Pjur`d6 TP SD >113 km`rj-,idmrocols

]udstcjo\emt wjuig kmhd tecs mgvdrt wjrh emrgdr:

WcpDm`e brmkd sejuig nd `idmriy nrmogdg.

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

6/9

Gclctmi M``didrmtcjo Qrjlrmkkd

1.41.2

=.>

1

=

>

0

Qur`emsd Cotdot

1% Ijlj Qrdsdo`d

Qmrtcmi Ijlj Qrdsdo`d

=11% Ijlj Qrdsdo`d

Qdrd

otCkpm`

tdg

TPNdst

Qrm`tc`ds

Ndst prm`tc`d kdgcm cosclets

@jotcoujus nrmogcol njjsts pur`emsd cotdot

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

Wdstcol ijlj prdsdo`d

Co tejusmogs jb stugcds, rdsdmr`e survdys ny Gyomkc` Ijlc` emvdprjvdg temt co ldodrmi, emvcol ted ijlj prdsdot terjulejut lcvds m

sclocbc`mot co`rdmsd tj hdy nrmog kdtrc`s.

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

7/9

Gclctmi M``didrmtcjo Qrjlrmkkd

^ml >1136 Odw Bimvjrs

Ndrtjiic Jvdo Nmhd Kdmis Ejkdkmgd Wju`e

Ndst prm`tc`d kdgcm cosclets

Dm`e brmkd jo ted mg sejuig stmog jo cts jwo

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

]udstcjo\emt wjuig kmhd tecs mg wjrh emrgdr:

Wcp@jkkuoc`mtd nrmog ichd-mncicty/rdmsjo tj pur`emsd jr `mii tj m`tcjo

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

8/9

Gclctmi M``didrmtcjo Qrjlrmkkd

Rmlud `mii tj m`tcjo @WM8Pejuig cogc`mtd wemt tj dxpd`tRmlud `mii tj m`tcjo @WM8Pejuig cogc`mtd wemt tj dxpd`t

Brdd smkpid

`idmriy sdts usdrdxpd`tmtcjos

Brdd smkpid

`idmriy sdts usdrdxpd`tmtcjos

@juig yju ckprjvd tedsd mgs:

@mii tj m`tcjo oddgs tj nd ijug mog prjvcgd vmiud

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J tjndr >1=1

]udstcjo\emt wjuig kmhd tecs mg wjrh emrgdr:WcpKmhd ted rdmsjo tj dolmld sckpid mog `idmr

7/21/2019 Web Ad Design Tips for Standard Ad Formats - case Studies

9/9

Gclctmi M``didrmtcjo Qrjlrmkkd

@jupjo prcot co tecs dxpmogdg mg@jupjo prcot co tecs dxpmogdg mg

1.1=% @jupjo Qrcot ^mtd1.1=% @jupjo Qrcot ^mtd

RP.

Tsdr puiidg tj kc rjsctd bjr `jupjoTsdr puiidg tj kc rjsctd bjr `jupjo

1.11=% @jupjo Qrcot ^mtd1.11=% @jupjo Qrcot ^mtd

Quii Quse

Ndst prm`tc`d kdgcm cosclets

Quse `jotdot cotj ted mg uocts rmtedr temo puiicol`josukdrs tj ted sctd

Pjur`d6 @KC Ndst Qrm`tc ds Kdgcm Cosclets J`tjndr >1=1

]udstcjo\emt wjuig kmhd tecs mg wjrh emrgdr:

WcpDickcomtd uood`dssmry `ic hs puse ted `jotdot cotj ted mg uocts