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Web Analytics: what we’re using and how
Some examples from the CSUSM Library
presented by Ian Chan, CSUSM
this program brought to you by CARL IT learn more at http://carl-it.org
12/6/2012
poll: http://diigo.com/0uthx
A quick pollhttp://diigo.com/0uthx
12/6/2012
Why use analytics?
Are users finding what they need?
Do they view items you've highlighted?
Which links are they clicking on?
How do they navigate the site?
When are your users visiting your site?
12/6/2012poll: http://diigo.com/0uthx
poll: http://diigo.com/0uthx
Google Analytics
Free to use
Primarily for analyzing site visits
Powerful tools
Data lives in the cloud (for better or worse)
12/6/2012
poll: http://diigo.com/0uthx
Google Analytics helps us answer these questions
1. What percentage of our students are using our website from off-campus?
2. When are students accessing our resources?
3. Which mobile systems do our users prefer?
12/6/2012
poll: http://diigo.com/0uthx
Google Analytics: selected features
Real-time view
Visitor flow
Goals and conversions
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Real-Time ViewGoogle Analytics
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Real-Time ViewGoogle Analytics
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Goals and ConversionGoogle Analytics
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Page Load Time AveragesGoogle Analytics chart shows data for 11/5-12/5, 2012
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poll: http://diigo.com/0uthx
Piwik
Offers many of the report options found in other analytic tools
Self-hosted with cloud option
Free to use
12/6/2012
poll: http://diigo.com/0uthx
Piwik: selected features
Visitor Log – visitor pathway through your site
Transitions – see how a visitor arrived at a page and where they went
Better out-of-the-box reports
On-click upgrade via browser
Data archiving
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Visitor LogPiwik
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TransitionsPiwikchart shows data for 11/5-12/5, 2012
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Easy to use reporting widgetsPiwik
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CrazyEgg
Excellent at tracking in-page clicks
Data hosted in cloud with download options
Easy to configure
Relatively low cost
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HeatmapCrazyEgg hotspots show where users click most
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HeatmapCrazyEgg
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List vie
w
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Cra
zyEg
g
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Web Analytics @ CSUSM
Our analytics tools in action
http://biblio.csusm.edu/analytics/web/
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poll: http://diigo.com/0uthx
More options
Mixpanel
Adobe Analytics
Application-specific: i.e. Slimstat in Wordpress
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12/6/2012
